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Getting sales online: how to promote a group on VK. What methods can achieve this effect? Types of advertisements

Friends, today we are discussing the issue of how to promote a group on VK on your own! This topic is relevant for everyone whose income is in one way or another related to the Internet. Today the social network VKontakte is powerful tool to promote online business and mandatory attribute any Internet project.

It doesn't matter if you receive income through demon paid services, sell your services, make money on affiliate programs, own an online store, website, information resource, building a business or looking for additional income. A popular group or public VK can become the main or auxiliary source of profit and an effective advertising platform.

The social platform has two undeniable advantages. Firstly, this resource is very popular and has an audience of millions. Secondly, it is possible to use this tool absolutely free. We will talk about the methods and rules for promoting a community on social networks.

Before talking about methods for promoting a group on VKontakte, it is worth determining the format of the community in accordance with your goals and objectives. The correct choice of format at the initial stage will allow you to implement promotion as efficiently as possible.

The VK social platform offers users two options: a public page (public) or a group. Each of them has its own goals, functions and tasks.

The VKontakte group is created for users to communicate and exchange opinions, transfer information from the group administration to its participants and vice versa. This type is suitable for information platforms on a certain topic, where active discussions and expression of one’s own point of view and attitude to a particular issue are encouraged.

If the goal of creating a community is to sell goods and services, or promote your brand, then a public page is more suitable for these purposes. In this case, communication opportunities for public participants are reduced, and the main emphasis shifts towards the owners of the public page. This option is more effective for promotion specific information, which is also absent in regular group function " interesting pages" This block will display data about the public on the personal page of all your subscribers.

The meaning of the name for the successful promotion of the VKontakte community

After you have decided on the format of the community, you should think about the name - it plays an important role in the promotion of the VKontakte group both on the platform itself and for search engines. The name of the community should be concise, succinct, intuitive, reflect the chosen topic, and also correspond to its key queries.

To choose a name for a group, look at how this issue is solved most popular communities your topic on the platform. A good helper the service allsocial.ru can be used to access VK statistics

To ensure that the name meets key queries, Yandex offers a proven, free wordstat service:


Thus, a group with the correct name will allow you to attract your audience on the VKontakte platform itself, and through search engines.

An example of a page being returned via a search query:

Speaking about the name, do not forget that the address also needs to be brought into the appropriate form. By default, your page will be assigned a URL consisting of a set of numbers. It can (and even should!) be changed to any one you see fit, for example like mine http://vk.com/ investiruem_v_internete, provided, of course, that the name is not already taken by someone else.

How to set up a VKontakte group

So, we chose the format, the name and started registering the VKontakte community, where we need to know how to properly set up the page. This will allow you to best match searches on social networks and the systems of Yandex, Google and others.

The description of the group, on the one hand, should give a clear idea of ​​your activities, on the other hand, it should be responsive to search engines.

You also need to install age restrictions. Think carefully about the target audience you are interested in, since you will not be able to change these restrictions on your own in the future - only by contacting technical support.

Select a topic, enter the address of your website, if you have one.

Location – here you need to indicate your region, or the region in which you plan to promote your products and services. This function is very useful when you are planning promotion in a specific region. If we are talking about investments on the Internet, then it makes no sense to indicate it - because the geography of investors is very extensive!

The wall is intended for the exchange of information, in which the administration, subscribers and guests of the group can participate. Determine the rights of the participants: the wall can be open, closed or limited, it can be turned off if necessary, but I do not recommend this.

Export to Twitter: this section will be very useful to you if you have a well-promoted account on this social network. However, this setting is not mandatory; you can skip it if you don’t have a page on Twitter (personally, I have this function enabled in my group, which allows me to automatically post messages on Twitter).

This is followed by settings for photographs, videos, materials, and discussions. Here you need to define the status open, restricted or disabled. You yourself determine the rights of participants based on your goals and the specifics of the group.

The group type allows you to configure the privacy of the community; it can be private, closed or open. Of course it's better to choose open type, but it’s worth considering whether the topics of your community fall into limited categories, for example 18+. Such groups must be set to closed type, otherwise you may get blocked

I would like to draw your attention to the “Materials” section, when connected, the “Latest News” function opens. It is in this block that the community menu is formed.

Another interesting section is “Products”, it is open to each participant from September 15, regardless of popularity, number of participants, connect to free of charge.

Eat additional functions, such as “black list”, “links” and others, you can use them if necessary, the settings in them are simple and clear.

How to promote a group on VK yourself - methods of promotion

So, after the settings are completed, you can begin to independently promote the group on VK. To avoid blocking, you need to follow some requirements social platform:

  • The group must be at least a week old;
  • Place posts in the group, their number should be at least 15-20;
  • You should add posts gradually, no more than 3-4 per day;
  • Make sure that among the participants there are no more than 25% of blocked accounts (dogs). I recommend periodically checking the composition of participants, removing blocked ones.
  • Adding new members and inviting people to the group should also remain smooth and gradual.

It is quite possible to promote the VKontakte community on your own; you will also need to systematically develop the group, using the methods that we will now consider.

Free services for promoting groups in VKontakte

I think you will agree with me that it is quite difficult to attract members to a community that has few or no members. Therefore on
At the initial stage, many people use free services for boosting VKontakte groups. This is more of an image advertisement, it is quite effective and you can quickly gain several thousand subscribers, but here you need to clearly monitor blocked participants, who invariably appear when using promotion services.

There are enough platforms that help promote communities on social platforms on the Internet, on a paid and free basis, and on the pages of my blog we examined in detail the most popular of them. Of course, these sites were interesting to us, first of all, in terms of sources of income without investment, but they can be successfully used to advertise your group.

  • The Vktarget.ru platform is one of the most popular on the Internet. It is dynamic; new functions and opportunities for earning money and advertising are constantly appearing.
  • Enough effective method promotion – platform Topliders com. Eat convenient function“Rotation” for mutual adding as friends and joining groups.
  • The Catcut.net service is not free for advertising, but the prices are quite affordable; you can order surfing advertising from 25 rubles per 1000 views.
  • On the Likesrock com site you can promote a group using a minimum advertising budget, or promote the community by being active through mutual joining of groups, likes, and reposts.

How to promote a group on VK yourself - mutual PR

As soon as a certain number of subscribers have appeared in your community, you can begin self-promotion on VK, using mutual PR. The advantage of this method is efficiency and attraction of live target audience.

The essence this method– search for groups and public pages of similar topics and exchange of advertising. When choosing communities, look at the indicators of unique visitors and evaluate the audience coverage.

Next, write a personal message to the administrator with an offer to exchange advertising, leave a link to your group and its statistics. At the same time, do not forget to open access to statistical data. And yet, you don’t need to post more than 3 advertising posts- this is required by the rules of the social platform! For violations of these rules, your group may be blocked.

VK also has special communities for mutual entry. This method is very simple, but does not always correspond to your target audience.

Additional account for community promotion

It’s enough to simply attract your target audience using your VKontakte account. you create personal page, its design should be taken seriously - he must
filled with posts, photographs, and have an attractive cover.

Next, subscribe to popular groups and publics to find your target subscriber. Send requests to be added as a friend, but do not forget, in order not to get blocked, the number of requests should not exceed 50 per day! After you receive confirmation of adding as a friend, we send them an invitation to the group.

You can also use your account by placing advertisements in the comments. To do this, we again go to popular communities of similar topics, and leave a link to your group in the comments. In order for links to work effectively, the text must be catchy so that readers are interested in visiting the community page. But again, take into account the fact that the administration of not every group allows you to leave links; it’s better to double-check or ask the administration a question.

Content to increase the popularity of the group

Analyze the most popular communities in your area and see how they solve these problems. Posts may represent interesting stories, polls,
riddles, parables - it all depends on your imagination. Important point for successful posts - regular publication, there should not be many or few posts, optimal quantity 2-3 per day. Be sure to create a publication schedule, taking into account the activity of platform users.

It’s no secret that the network is most congested during the lunchtime and evening, it would seem - best time for posting publications. But don’t forget that popular public pages also use this time, news feed posts appear every second. In such a rhythm, it is very difficult for a young group to compete, and then a reasonable question arises: what time to choose for posting posts.

Conduct an analysis of your audience - active and potential subscribers. Think about who your typical group user is: a schoolchild, a housewife, an office worker or a retiree. It is quite logical that a teenager will most likely go on social networks after classes, an office worker will open VKontakte at about 10 o’clock, after morning operatives, planning meetings and five-minute meetings, and will stay there until lunch.

Open community statistics, study the geography, age and other data of your subscribers, evaluate the published posts, which were the most successful, comments on them, likes, reposts. Also take into account the time difference between different geographical zones.

Write with pleasure! You should not copy other people's thoughts, quotes, news, etc. Don’t chase quantity: one quality one, interesting post will be much more effective than templates borrowed from other pages, posted every hour! Although this is certainly not forbidden - I myself periodically copy posts from other public pages, but I also often see my posts in other groups.

To summarize, I want to say that I have not listed all the methods for promoting groups. I tried to present to you the most effective ones, tested in practice by me, my colleagues and acquaintances. If you don’t have the desire or time to promote the group yourself, you can always turn to a specialist, use paid services or buy advertising on the same VKontakte platform. And of course, my readers and I will be grateful if any of you have thoughts and experience in promoting the group and share them in the comments after this article!

Also, do not forget that each of my readers can always contact me if they have any questions about investing. I am always ready to advise, suggest current trends and worthy Internet projects, completely free of charge I will help you make a choice, tell you about the intricacies and rules of competent distribution of funds, and draw up your personal investment portfolio.

You can also find out what projects I invest in, find out their dynamics, news, profitability statistics

Follow the blog updates - you will learn not only the secrets of how to independently promote a group on VK, but also many other things useful information about making money online without investments, about popular and cutting-edge areas of online investing, as well as analytical articles, educational material, reviews of new projects.

Contact me using any contacts provided

    Hello, dear friends and colleagues.

    If you find yourself on this page, most likely you are interested in promoting a VKontakte group.

    I have been involved in social networks for more than 8 years, and all this time I have been constantly experimenting with new and new ways of promotion, advertising and promotion. And now I can say with confidence that for each project the promotion strategy needs to be supported and built individually. This is due to the fact that it is necessary to take into account external and internal factors that interact with your product, service, brand or personality.

    Today there are many ways to promote a group in contact. Most of them are, of course, white hat methods. But there are also black methods that allow you to promote VKontakte for free and quickly. And of course, the ease of availability of these methods attracts more attention. Group admins grab these free tools and begin to use them greedily. As a result, they lose their group, as well as their personal page. And it’s good if this is a temporary measure and the group or page is returned, but permanent bans and deletions may follow. Therefore, it is important not only to know, but also to understand what you use for your promotion in contact.

    The purpose of creating a VKontakte group

    Initially, I suggest you decide for what purpose you need a VKontakte group. There may be several goals, but I have highlighted the main ones:
    1. Sale of goods or provision of services
    2. Promotion of your website, getting traffic to the site
    3. Earn money from your VKontakte group (advertising)
    4. Getting closer to the client (increasing loyalty)
    5. Hobbies and contentment

    As I said above, promotion methods are selected individually if you want to get the maximum effect from advertising. And now I will list the main ways to promote a VKontakte group.


    Ways to promote a VKontakte group

    1. Inviting friends to the group from your personal account. By clicking the button on the right under the avatar “Invite to group”.
    2. Newsletter personal messages friends and friends of friends asking them to join your group. It is very good if you write only to those who are interested in the topic of your group. This way you will avoid blocking your account, because... people will think you are sending spam. I will tell you how to avoid this in future articles.
    3. Filling with unique content using tags.
    4. Conducting promotions, surveys and competitions with valuable prizes.
    5. Sending invitations to communities on your topic manually.
    6. Sending out invitations to regional communities based on targeting (for example, gender, age, city).
    7. Distribution of invitations to communities using programs (automatic promotion).
    8. Using your websites. Community widget placement, social buttons, comments widget.
    9. “Purchase” of participants in the group through special Internet services(making money sites where people complete a task and receive a reward for it). Such people are called “offers”.
    10. Accommodation contextual advertising in the search engines Yandex and Google or targeted advertising on the social network VKontakte itself. This type promotion is paid. You pay for clicks or impressions of your ads.
    11. Purchasing or creating accounts for the purpose of joining their group.
    12. Mutual PR with other community administrators on your topic, exchange of posts (reposts).
    13. E-mail newsletter emails according to your subscription base.
    14. Purchasing advertising in already promoted groups and public pages on VKontakte. You post your advertising post.
    15. Promotion by comments on thematic sites, portals, forms, VKontakte group.
    16. Promotion of communities through the purchase of eternal links and the method article promotion. Link building. Promotion of the group to the top search engines Yandex and Google.
    17. Services of SMM agencies and freelancers for promotion and promotion of communities.
    18. Advertising on third-party sites - thematic forums. Banner advertising.
    19. Promotion of groups and publics through Youtube video hosting. Video is a trend in 2014-2015.
    20. Bonus. Bot pumping. Adding subscribers to a group. The most popular method of VKontakte promotion.

    By the way, if you're interested step-by-step algorithm promotions on VKontakte from A to Z, you can purchase.

    In the following articles I will talk in more detail about some of the above methods. You can write in the comments below what you are most interested in. I’ll tell you the pros and cons that I discovered at personal experience. Of course for maximum effect you need to use several ways to promote a VKontakte group at the same time.

    Thank you, I hope you found this article helpful. I will try to write more often in my personal blog. You can also find me on YouTube, the video of this article is below.

    Articles on the topic

To first define the main points correct design and choosing the topic of the public. Firstly , if you are just going to create a group, you need to first decide on the name of the group. This stage may seem the easiest. “Well, of course, what could be simpler!” - you say. But from correct name group depends on page traffic, as well as the visibility of your group in search engines. The most important thing is that the group name must contain keywords. It is better if the keyword is high-frequency, i.e. most frequently requested in search engines. For selection keywords you can use the service Wordstat .

Secondly , in the description of the group it is necessary to briefly state: what your group is about, what it is. No need to write too much long description, because many users large text They are unlikely to read it. Mandatory condition: the description must also contain the keywords used in the group name and it is advisable to repeat it at least twice.

Third , post only unique posts in the group. One of the most important conditions for getting into the TOP of search engines is the presence unique content. If you copy texts from another group or site, do not expect that your community will take the first positions in search results.

To check the uniqueness of the material, you can use the program Etxt Anti-plagiarism . The uniqueness of the text must be more than 95%.

So, we have looked at the main nuances of creating a group, now let’s move on to the main question - how to promote a group on your own?

How to promote a VKontakte group yourself for free

Simplest free way promotion - invitation to a group of friends, acquaintances. However, you will probably have only a few such people. It is important for you that your group includes people who are interested in your topic. How to find these interested people?

Let's start by searching for people on VKontakte. To do this, go to the “People” section and select the search criteria by which we need to find people. A mandatory search condition is to check the box next to the entries “with photo” and “currently on the site.” Then we select the criteria that are most suitable for the theme of your group, add them as friends and invite you to the group.


Remember that you can invite no more than 40 friends per day to the group. These actions can also be done using free program VKBot .

Cheat subscribers for a fee

There are many services on the Internet that can help you quickly recruit participants into your group. Among them there are both paid and free services. There are a lot of these sites, see the article “.” In this article we will look at the service VKtarget is one of the most effective and profitable services for promoting a group. You simply indicate the number of participants you want in the group, and the service will do the rest for you. In this project you can promote your group very quickly! You can use the order form on this service, which is presented below.

In conclusion, the main thing to be guided by when creating and promoting a group is interest. It doesn’t matter for what purpose you create a group, the person who opens your group’s page wants to receive interesting and useful information. Your job is to give it to him.

The more you interest people, the more participants you will have and, accordingly, let’s not forget about it, more money you can receive from your group.

In the last article I described the basics of promoting an online store in in social networks, now I would like to delve into the subject and talk about how to independently promote a VKontakte group.

Unique promotion for owners own groups in VK!
Get 10% discount for the benefit of everyone who has a VKontakte group!

In fact, promoting a VKontakte group is not that difficult, much easier than promoting a website.

First, before promoting a group, you need to analyze the demographics of the intended audience.

Demographics of group subscribers

You need to understand exactly what people you are creating your group for. This will be needed when setting up targeted advertising, inviting people to a group, and when writing content.

The picture below shows the general demographics of the VKontakte audience.

The second nuance is the age of subscribers. You can notice that mostly the younger generation is in contact, and the older generation, for example, is in classmates. I'm not talking about all, but about the majority of users.

We independently promote the VKontakte group

Let's look at a few steps to self-promotion groups:

  1. Inviting your friends

    Your friends can be the first to leave comments, likes and reposts. In addition, it is very important that by the time you start promoting a VKontakte group, there should already be a certain number of people in it, because, as you know, people are very reluctant to join empty groups.

  2. Cheating with special services

    This is a very important section, without which it will be quite difficult at the initial stage, because people are much more willing to join a group if many people have already subscribed to it.

    It's no secret for a long time that there are many ways to gain subscribers to your group. They do this in two ways: by purchasing bots and using mutual exchange services.

    I don’t recommend the first method, these are absolutely dead users who will most likely lead your group to a ban.

    I will dwell on the second method in more detail. There are many services on the Internet where you can give a certain task to real people, for example, like, repost, or join a group.

    I've tried a lot various services and now I use Bosslike, there is a fairly small percentage of people who unsubscribe from it, since they punish for this, write off points and ban the account.

    You can pay for this task with real money, or with “points” that you can receive for completing the same tasks.

    Using the Bosslike service, you can quickly add a bunch of subscribers to your group and create the appearance of activity - likes, reposts, so that interested users who come to your group can see that the group is alive and popular with other people.

    These kinds of services are much better buy bots, because, firstly, they are free, and secondly, subscribers recruited in this way are absolutely real people, who, just like you, are promoting their groups.

    It often happens that after cheating these people become active participants your group, write comments, like, repost. In general, at the initial stage I ADVISE EVERYONE

  3. Repost posts from your group to communities of similar topics

    Of course, not all groups provide the opportunity to leave posts on their wall, but I think it’s worth looking.

    Even if the group is limited, but yours is crazy interesting information, you can offer news in this group. Any adequate administrator will publish it.

    In addition, from my own experience I can say that it can be very effective to look for public pages and groups of similar topics with open photo albums. Find an attractive image, upload it to your album, and write text in the caption that will entice the reader to join your group.

    In most cases, such an image will be deleted after some time, but it may manage to attract a good number of users to your group.

  4. Mutual cooperation with thematic groups in contact.

    Everything is simple here, look for thematically similar groups and share each other’s posts on the wall, as well as links.

  5. Optimizing a group for VKontakte search.

    Compared to a regular site, the name of the group is page title, a group description is both description and keywords.

    It is important that the group name contains one exact occurrence key query, for example, “Wedding photographer St. Petersburg”.

    It should appear several times in the group description; in addition, it would be useful to list below the tags by which they can search for you.

    Also, don’t forget to change the group url from the incomprehensible club1682746 to a more relevant one.

    Remember that VKontakte groups and public pages are well indexed by search engines, so a properly optimized group can bring new users to your online store not only from the social network itself, but also from search engines.

    Another important factor influencing ranking (position in search results VKontakte) - the number of group members, so as I have already, in the first few days I highly recommend gaining free subscribers using Bosslike or similar services.


How to keep subscribers in a group

Content is the most important thing, what you need to independently promote a VKontakte group. The more interesting your content is, the more reposts you will get and the more people will learn about your VKontakte group, and the more existing subscribers you can retain.

Try to post interesting articles, based on your audience's interests. Try to find your own style, feature. If you can’t do it yourself, then you need to look for the most interesting articles on your topic in other places. There are many services for this.

The coolest service in my opinion this kind of- this is SmmBox. This service itself finds the most popular posts and articles on your topic and, thanks to a smart calendar, can itself distribute the time and schedule for posting posts for greater efficiency. This service is paid, although quite cheap, but has a 14-day free period, in 14 days, with special diligence, you can fill a group with content for several months ahead and don't worry about constant search and posting.
You don’t even need to register in it - just click login on the right top corner main page and choose to log out through VKontakte (or through other social networks) and begin promoting your group.

It also has an extension for browsers with which you can post content from any site you are on to your VKontakte group in 1 click.

Conducting competitions

Everyone loves competitions, and this good way tell us about your group. Announce some interesting competition With prerequisite repost and join the group, it will attract a large number of of people.

There are many free services that will help you in this matter:
VKonkurs.rf is my favorite service for determining winners. The service receives a list of users who reposted the news (posts on the wall) and selects winners from them in random order. The result is presented in a very cute and convenient form, which you can immediately post to your VKontakte group.

Random App- the application helps to organize prize draws. The difference from other applications is that you can make a drawing among all users in the group;

Virus analyzer- find out who collected how many likes and reposts under any VKontakte message;

Group competitions- the application is used to check competitions for inviting friends to the community. For each participant, the number of his friends in the group is checked and a list is displayed in descending order of the number of friends who joined;

LikeChecker- the application is intended for administrators of groups holding competitions, with the help of which you can find out the number of likes in the group;

The application separates likes given by group members from outsiders (most likely fake ones).

Tracking unsubscribers

You can track users who have left the group and ask them why. The user is pleased that he and his opinion are important to you, and you will know what makes people leave your community.

There are also convenient free services for this, for example, the VKontakte application "

The site of the social network “Vkontakte” is the most visited in RuNet. With the help of the platform most popular among Russian-speaking users, people decide different tasks: from personal communication and finding friends to building a network of business contacts and finding employees, from self-expression and entertainment to business promotion and online trading.

This guide is dedicated to promoting the VKontakte business. In it you will find step by step plan: from creating a community or page to life hacks and tools for advanced users.

1. Start with planning

Determine the goal and objectives of the project’s activity on the VKontakte social network. Remember, a goal is a planned result. Tasks are steps that help achieve a goal.

Decide how you will interact with the audience, what information to offer potential and existing clients, what user problems you can solve. Ilya Rabchenok calls this the concept of community.

Be sure to record the planning results in a form convenient for you.

2. Determine the type of community you need

To promote your business on the VKontakte network, you can create a group or public page. Use a group if you plan to encourage participants to publish posts on their own and start discussions. The group is an informal discussion platform with which you can find out the mood of the audience and manage the brand’s reputation.

Choose a public page if you plan to post official information, branded content and self-manage discussions. In most cases, a public page is more suitable for promoting a business.

To promote conferences, trainings, and webinars, use the “Event” community type.

3. Select the appropriate page type

Select suitable type and click "Create Page".


4. Create a page description

Public pages are indexed search engines. Therefore, publish an informative description that will help potential clients find the public site.


If necessary, select the Snapster room and set up export to Twitter.

5. Choose the best settings

In the “Partitions” settings menu, check the boxes next to the options you want. In the Comments menu, enable or disable the commenting feature and, if necessary, enable a filter obscene language and keywords. In the “Links” block, refer to resources useful for the audience, and in the “Working with API” block, connect the API if necessary.


6. Form a group

We have an amazingly useful and detailed guide“Designing a VKontakte group”. Use it to select and implement a suitable community look and feel. After registration, you can continue promoting the group.

If in this moment you can't spare time appearance public, come back to it later. Don't forget that a visually appealing design helps the user form a positive first impression of a group or page. So don't put off working on your community design.

In the meantime, at a minimum, select and upload a suitable page avatar. Try to find or create unique image. It must meet the following requirements:

  • The avatar size is 200 by 500 pixels.
  • The thumbnail size is 200 by 200 pixels.
  • jpeg format, maximum quality, baseline (standard).
  • The image should attract the attention of users and encourage them to go to the page.
  • The semantic content of the avatar should correspond to the theme of the page.
  • The image must be of high quality.

Please note that when uploaded to the Vkontakte website, the quality of images decreases. To avoid this, use this life hack from the VKontakte support team:

  • Open the image in Photoshop.
  • Increase the size to 2560 by 2048.
  • Press combination Alt keys+ Shift + Ctrl + S. In the window that opens, set the maximum quality and convert the image to sRGB format.
  • Drag the image to the upload area rather than using the Upload button.

7. Tell your friends about the page

Use the Tell Friends feature to invite your followers to follow your page. Follow this recommendation when you publish several posts in a group or page.


8. Invite your friends to follow the page

Invite your friends to subscribe to the page using private messages (this tactic really works, it has been proven in practice). Also ask your followers to tell their friends about the page.

9. Indicate the page URL in the contact information on your personal page

This will help attract followers who are interested in your personal profile.


10. Indicate your place of work in your personal profile

When you hover over the company name in the “Place of Work” section personal profile a preview of a group or page pops up. And in the “Career” section a clickable public avatar is displayed.


To have a link to the company group appear in the “Place of Work” section, select the “Career” section in the settings of your personal page. In the “Place of work” item, use the drop-down menu to select the desired page.


11. Post interesting and useful content

Publication of useful and interesting content - key factor successful business promotion on the VKontakte network. Therefore it needs to be decrypted.

You will have to compete for views and subscriptions in the face of an excess of content. For VKontakte users to pay attention to your publications, the information must be truly valuable.

The following ideas will help you offer customers truly valuable information:

  • Be sure to start with planning. Create a content plan in a form convenient for you. Plan for the long term. Our articles “SMM plan in 30 minutes” and “How to create an editorial plan for publications on social networks” will help.
  • When planning content, take into account the features of VKontakte and the preferences of the audience of this network. Look for information in our article “Working with content in different social networks”.
  • Even if you produce and sell very solid and ultra-serious products, learn to receive emotional response audience. This is a condition for survival in a content environment filled with memes. Read insanely helpful articles about emotional content and intellectualizing sexual desire.
  • Write specifically for the VKontakte audience. Publish unique information, and not reposts of materials from the blog. To format your publication, use the article editor.
  • Post videos with subtitles. They typically receive much more coverage than regular posts. We talked about how to make such a video for free in the following video:

12. Design your posts using wiki markup

This is a convenient tool with which you can beautifully arrange notes in groups and public pages. If you manage a group, to create a wiki page, just open materials in the section settings. After this, an “Edit” button will appear on the “Latest News” tab, which activates the note editor.


To create a post on public page, copy the following link into your browser: https://vk.com/pages?oid=-***&p=page_name. Replace the symbols *** with the public id, and instead of page_name, enter the name of the publication. On the page that opens, follow the “Fill with content” link.


The community ID can be found in the URL. If you changed Page URL for user-friendly information, go to the “Community Posts” section. Find the numbers in the link. This is the identifier.


13. Share stories with subscribers


24. Post ads in communities


25. Use retargeting

Using this tool, you can show ads to users who have visited your site. IN advertising office create a retargeting pixel. Paste it into the site page code. The system will add site visitors or individual sections to audiences.


Life hack: add a retargeting pixel to your website right now, even if you don’t yet plan to advertise your business on the VKontakte network. This does not affect resource efficiency or page loading speed. The system will add to the audience potential clients. You can show them ads in a month or a year.

26. Improve your targeting accuracy with Pepper


28. Post relevant videos

Please note that this paragraph describes a prohibited technique. A couple of years ago, with his help, my colleague and I increased the number of group members from several hundred to 5 thousand in a few weeks. You may use it at your own risk. Think about what kind of videos your target audience is interested in. For example, subscribers to cooking groups watch television shows on related topics.

Users often search latest issues favorite TV programs on social networks. You can download pirated recordings from file sharing services or video hosting services and publish them on the Vkontakte page. Audience members will find the video they are interested in, watch it and subscribe to your page. This tactic brings in several dozen subscribers on the day the video is published.

Be sure to delete the video a few hours after publication. Firstly, it will protect you from problems associated with publishing other people's content. Secondly, within a few hours your competitors will also publish a popular video, so the flow of visitors and subscribers will stop.

29. Analyze statistical data

In the “Page Statistics” section, the public administrator has access to the “Attendance”, “Reach” and “Activity” tabs. In the Traffic tab, pay attention to viewership and unique visitor data.


Monitor the age characteristics of the audience and the geography of visits. Consider the types of devices your audience prefers.


You also need data on referral sources and subscribed/unsubscribed users. Data on the number of users who joined and left the group is available in the standard statistical report (see illustration below). And you will receive a list of names of people who joined and unsubscribed using "Deserter" applications.


Screencast where we show how to use the Deserter application:

The Reach tab will help you estimate how many users are viewing your posts. The “Activity” tab will help you analyze user behavior.


If you are not satisfied with standard statistical reports, use free service SocialStats. It provides access to advanced audience data as well as user behavior analysis. Service "Group Comparison" will help compare community audiences. And the Repost Tree app will help you identify users who share your posts.

Additional useful services for collecting statistics and solving other problems are described in our article “Review of 35 services and applications for VKontakte administrators”.

30. Monitor community activity using the Moderator app

31. Advertise a page on your corporate website


32. Advertise the page in your newsletter

Mention the VKontakte page on mailing list. Also include a link to the public page in the email template.


33. Publish links to your pages and groups on social networks in the website header

The illustration shows what this looks like in practice.


34. Post a link to the page in your email signature

To change your signature in Gmail, use the Settings - Signature menu. In your Mail.ru mailbox, use the “Settings - name and signature” menu. IN postal service"Yandex" use the menu "Settings - Personal data, name and signature - Add signature."


35. Conduct surveys

Polls increase audience engagement. To create a poll, in the publish field, select the “Add - Poll” menu. Use anonymous surveys so that users are more willing to take part in them.


36. Add useful links to your page


37. Invite the audience to participate in discussions

Create several discussions whose topics interest your audience. Keep discussions going.


“Vkontakte competitions: how to get desired results and not get banned."

40. Offer discounts to subscribers

You won't believe what people are willing to do for discounts. And everyone will agree to subscribe to the page for the sake of a discount.

Life hack: in the “Classics of Shaving” group, sellers and manufacturers of themed products can advertise for free. To do this, just provide a discount to community members. This is one of the incentives for users to join the group.


41. Allow subscribers to upload photos, publish their photos

This is another way to get user-generated content and stimulate discussion. The idea was perfectly implemented in the “Classics of Shaving” group. Community members upload photos of razors to the main album. Almost every photo receives a lot of likes and comments. The album is displayed on home page communities. This is perhaps the most popular section in the group.

44. Ask your audience to share posts

You can limit yourself to a simple “repost is welcome,” justify the need to share the publication from a scientific point of view, or use other tactics.

45. Pay attention to the visual appeal of your posts

Hundreds of materials appear in your subscribers’ feeds every day. For people to read your post, it must attract attention. This problem is solved by bright interesting photos. Cats, light erotica, photoshopped images - all means are good in SMM.


46. ​​Use provocative headlines

The headline should sell the subscriber on viewing the article. So create killer headlines.

47. Advertise your page offline

Post the page title and URL on printing products, business cards, on souvenirs.

48. Steal content ideas from competitors

Use the Popsters service. With it you can determine best publications by the number of “likes”, reposts and comments in any VKontakte community.


49. Congratulate your subscribers on the holidays, publish holiday posts

Create a festive mood. An example in the illustration.


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52. Pin the best posts

To pin a post, go to the post management menu and use the appropriate option.


53. Participate in discussions on other pages and groups

Your task is to draw attention to personal account, confirm your reputation as an expert in the chosen topic. This will attract subscribers to your personal page and public page.

In 2017, it became possible to comment on posts on behalf of the community. Use this tool carefully. People are more willing to communicate with other people rather than with accounts like “Stroyremrybles”.

If you want to comment on behalf of a page or group, use the drop-down menu in the comment form to select the desired account.

This increases the visibility of your posts. To determine the most popular hashtags, use the service