Personal blog - what is it and how to make money on it. What is a personal blog on Instagram

Hello, today we will talk about what a blog is and why it is needed, and whether you specifically need it. If you have landed on this page, then one way or another you have asked yourself these questions. First, let's look at the very concept of a blog. Let's see the difference between a blog and a static site. Let's look at how you can manage a blog. We will also try to understand whether you need your own blog and what advantages this will open to you.

What is a blog, definition and comparison with other sites, how to maintain and fill it

A blog is a site of a more news or informational nature, on which fresh entries appear regularly. A blog is created mainly within the framework of one or several similar topics, which are revealed and analyzed throughout the life of the blog. The definition of a blog can be different, and in different sources you can find different concepts about a blog, but the essence is the same for everyone.

A blog is usually run by one or a group of people. A group can mean a set of specialists in different fields, for example: a programmer, designer, layout designer, copywriter, author or ideologist. But mostly blogs are run by one person, replacing all additional specialists with various purchased tools (website design, program code, articles) or doing all the work himself.

Don’t be immediately intimidated by such a large amount of knowledge needed for blogging; nowadays there are many mechanisms for solving these problems, one of them is. Using this platform, you can make all the settings you need and only deal with filling your blog.

What is the difference between a blog and a regular website?

We figured out what a blog is, and what is the difference from other sites. A blog is a website, but not every website is a blog. From this we conclude that a blog is just a type of website. In other words, a blog is a site with certain characteristics that distinguish it from other types of sites, such as forums or online stores, social networks, etc.

What are the key points characteristic of a blog?

The blog is mainly run by one person.
A blog, unlike other types of site, has a more personal nature of notification and is mainly conducted in the first person.
Blog articles, unlike website pages, have a comment function, thanks to which you can reveal the author and understand whether he is telling the truth or whether what is written is just his imagination.
All blog articles are published in chronological order.
The form of presentation of the material is more accessible to readers.
The blog design is different from the design of most network sites.

How to manage and fill a blog?

How to manage and what to fill your blog with depends only on your knowledge, capabilities or desires. You choose for yourself the degree to which the blog depends on you, whether you want to publish articles once a month, or post dozens of articles every day. Today you can blog through a mobile phone or tablet, direct publications from a personal computer, or via email, there are many options.

Why do you need a blog? What can you get by running your personal blog?

Do you need your own blog?

You must answer this question for yourself. Why you should start your own blog and what you will publish in it is up to you. I suggest answering a few questions for yourself, after which you can draw conclusions about what a blog is and why it is needed:

What do I know or what do I want to know about in order to write an article?
How much time are you willing to spend per day, week and month filling your blog?
What do you expect in the future from your project?
How many visitors and readers are interested in your chosen topic?
Are you ready to learn something new?

If your answers to these questions are something like this:

Did you answer the questions asked in a similar way? Then you definitely need a blog and you will keep it well and for a long time.

If you understand what a blog is, but don’t want to learn anything and you don’t have a few hours of free time a week to write interesting material, then ask yourself again - why do you need a blog? If you are completely indifferent to what people will think about your work and whether anyone needs it at all, then you don’t need a blog and it’s not worth wasting time that you think you don’t have anyway.

But let’s not talk about sad things, but think about how your blog can be useful for you personally.

To relax, you can listen to the song “Mom, why do I need this?” After watching, we’ll return to our questions.

We figured out what a blog is, how you can manage it, and whether you need it at all. Now it’s time to answer the question of what it promises us and what benefits we can get from running our own interesting blog.

What benefits will you get from blogging?

If you decide to start a blog, then the following benefits will fall on your head:

A large number of new acquaintances.
Continuous communication with people.
Studying a huge amount of information that may be useful to you in the future.
Blogging can become your hobby for the rest of your life.
Gain recognition and authority in your niche.
Opportunity to benefit financially from blogging.

These are not all the benefits you can get from your blog; you can also sell your products or services. Promote your website through a blog, gather subscribers and like-minded people, and much more.

I’ll tell you honestly, it’s very easy to maintain your own blog that you love and adore, it brings such a lot of pleasure that it’s very difficult to convey and imagine. Only those who know themselves in this matter will be able to truly enjoy all the delights of running their own page on the Internet.

I hope that you understand what a blog is and why it is needed, otherwise you should look at the rest of the articles in the block, in which you will find all the information you are interested in about blogs, writing articles and much more, and most importantly, learn.
If you are ready to start creating and setting up your project, then start studying and plunge into the world of Internet blogs.

When blogs first appeared on the Internet, they were used primarily for keeping online diaries. Initially, the word itself blog comes from the phrase "web log", that is, in other words, a web log (web diary).

But today, after several years, the meaning of the word blog has acquired a new connotation, and most of the sites on the Internet are either blogs or have their own blog.

A completely natural question follows: why have blogs become so popular among Internet users and why are they needed?

In this article, I discuss several reasons why you should start a blog.

A great opportunity for self-realization

Blogging is a wonderful incentive for personal development in the direction you choose. You know that your audience regularly expects useful information from you, which means you simply must develop in order to constantly give people something useful. You learn a lot yourself, you become a more organized and responsible person due to the expectations of the people you help.

Thanks to the ability to comment on your blog, people will express their opinions about your resource, leave comments and thanks for what you do. In turn, this will serve as an excellent incentive for you to develop the project further.

Building Audience Trust

When you create and start blogging, no matter what the topic, you are sharing your thoughts and knowledge with your audience. You give useful information to people, tell them how to cope with a particular problem. You help people solve their difficulties, you communicate with your audience and, in the end, as an expert in a particular topic, you earn their trust.

The more trust you earn from your visitors, the more likely it is that when you have some paid products, your visitors will become your customers.

Technical Advantages of Blogging

Blogs are a type of blogging, the information on them is constantly updated, which has a very positive effect on the promotion and authority of the site among search engines.

Blogs usually have automatic settings, which greatly help optimize the site. One of the features common to all blogs is a special site navigation, which helps search engines more easily find new and updated pages, which greatly speeds up their indexing.

Ease of use. Blogs are usually based on a content management system, which allows the user to quickly and easily add new posts and edit old ones. That is, you do not need to constantly resort to the help of a webmaster; everything is done through the site’s admin panel, and this can be done by a person who does not need to know all the intricacies of writing and editing code.

Feeds are often connected to a blog by default (these are so-called “update notifications”, for example, RSS-feed), or they can be connected at will. A person who subscribes to updates on your site using the feed will receive a notification about each new article that you add to your site, and this will be done automatically.

Also, thanks to feeds, you can register your blog in directories, which will significantly help promote your blog.

Hello friends.

Vasily Blinov is here, today I want to look at one very important question: why do you need a blog? I often write on social networks about running my blog, announcing various news, and people don’t understand why I do this. Probably 99% of my friends who have nothing to do with the Internet in terms of earning money do not understand the idea of keeping their own blog.

To be honest, even some bloggers don’t understand why they blog, which is why there are millions of abandoned blogs on the Internet. First of all, to start blogging, you don’t need to buy hosting, a domain, create a semantic core, etc.

First you need to answer the question: “why is it needed?” and write down the answer to this question in a visible place so as not to forget. A blog will be successful not from beautiful design or perfectly written articles, but from the desire to do it.

It seems to me that any success in life depends on desire and meaning, and not on talent or luck, so let's look at these two points together.

Why do you need a blog?

Why do people create them? I think everyone has their own original reason for starting a blog, but I will tell you about mine. The idea for creating a blog came to me from a book, but I don’t remember which one.

Once upon a time (about 2 years ago) I was engaged in network marketing; I also got the idea to do it from the books in the “Rich Dad, Poor Dad” series by the American author Robert Kiyosaki. In general, since his books there has been some kind of shift in the convolutions of the brain, but this is a separate article.

So, while doing network marketing, I learned the concept of “personal brand on the Internet.” Namely: I wanted to create a page so that a person interested in my online business could easily go to my website and find out all the necessary information.

A personal brand is now necessary for any person who wants to make money via the Internet; it is on it that trust is built. The number of sales or orders for your services depends on the trust of your audience, whether you are a freelancer or a businessman. So my first reason is personal brand.

The second reason appeared to me already in the process of searching for an answer to the question “”, then I first heard that on a blog you can earn. This is the main reason most people start blogs. And also the main reason why they give up the idea of running it.

Not everything is as simple as it might seem. To bring a blog to an income of at least 20 thousand rubles per month, a beginner needs years of work and investments of much more than 20 thousand rubles. Of course, this process can be accelerated by turning to professional bloggers. Even recently appeared blogger school, where famous webmasters and bloggers of the Runet share their experience accumulated over many years.

Turning to professionals is the shortest way to achieve results. After I gave up the idea of doing a network business for certain reasons, I continued to look for options to change my quality of life. I wanted to travel, and I began to look for ways to make money online. I started freelancing, but to no avail, even in the red.

It turned out that in order to successfully engage in it, you needed knowledge: how to properly offer your services, how to arrange orders, etc. After trying on my own for about six months, I decided that it was better to turn to professionals. Having paid them for their knowledge, within a month I began to receive as much as I paid for training. I wrote about this on this blog. Therefore, if you want to learn some kind of income or profession on the Internet, go to someone who already has visible results and torture him day and night. As a rule, these are open people and ready to tell how they did it.

I digressed a little from the topic of the article. So, the third reason, it’s a little expanded, is self-development. I have a lot of meanings in blogging in self-development. This is now, one might say, the main reason why a blog is needed and why I haven’t abandoned it. I'll give you a couple of examples and move on.

Firstly, these are constant thought processes: how to do what to write, how to write, etc. Secondly, by expressing your thoughts, you begin to learn to think independently, have your own point of view, delve into yourself, get to know yourself. Thirdly, you become a more open person. I remember how difficult it was for me to write a comment or ask someone a question. What will people think, what will I look like?.. Now you don’t even think about it, you just take it and do it.

In fact, I have a lot of such meanings and everyone has them, they just need to be understood and also written down on paper. By the way, if you already have your own blog, don’t forget to tell a little about it and yourself in a comment. Why did I write it in vain? The fourth reason lies precisely in this.

The fourth reason to blog is communication. As I already said, by communicating with people, we learn something new, especially when communicating with bloggers. Bloggers are those people who answer any question when you are looking for something in Yandex, Google or another search engine. For example, the answer to the question: “why do you need a blog?”, which you are reading now.

Sometimes from communicating with them you learn random things that you couldn’t even guess about before. All problems lie in ignorance. Why don’t we currently earn a million rubles a month? The answer is simple - because we don’t know how to earn that much.

Let's summarize the answer to the question

Self-development, meanings of blogging.
Personal brand, people's trust.
Earnings, passive income from a blog.
Communication, new knowledge and opportunities.

But how??? The article is called “5 reasons: why do you need a blog?” At this point I want to appeal to fellow bloggers, let everyone who has read this article share the fifth reason why you are blogging.

I would also like to hear the opinion of those people who do not yet have their own blog and those who once tried to create one, perhaps created one, but abandoned it.

That's all for today, thank you everyone.

Hello, dear readers of the site. Today the article will begin with the fact that we will try to define the word “blog”, find out what it is and how it differs from a regular website, which blogs are most often found on the Internet and, in fact, why they are needed and why they are easier than ordinary projects .

Well, then I’ll try to summarize all the information that is available on the site about how to create your own blog for free on the WordPress engine, how to promote it and start making money on it (but of course, everything in this world has to be paid, sometimes, however, money is replaced by gratitude, stroking one’s pride, etc.).

In the article you will find many links to other materials, because this will be a distributing publication for several sections of the website project at once.

What is a blog, why is it needed and what types of diaries are there?

Actually, today I want to write an article similar to the one I already published on the topic. By the way, the main difference between a blog and a regular website is that it can exist practically no traffic from search engines(without an influx of visitors from and).

Individual blog authors who have fairly developed communication skills (they communicate on thematic forums, social networks, and manage to fit in with other popular bloggers), but do not pay due attention to the optimization and promotion of their project, can have a readership only due to their popularity (Terehov, Borisov).

But if, in addition to popularizing your resource and yourself, you make an effort to carry out search engine optimization (read about this in the article about that), then the results will be much better (Devaka can serve as an example). But let's first give a definition, what is a blog and why is it needed?

The word “blog” itself comes from a combination of the words web log, i.e. Internet Log or, in other words, internet diary(event recording). In general terms, it should be a collection of short entries (by the way, the service can serve as an example of brevity) left by one or more authors, which are arranged in chronological order (new entries at the top), and each such entry in such a diary can be accessed by its readers leave your own comments.

Those. a blog is a kind of dialogue between its author and people with similar interests or problems. As an online diary develops, it usually forms its own audience of readers, who are informed about the appearance of new materials, most often with the help of.

In general, in my opinion, one of the main features of a blog is availability of RSS channel, thanks to which it can be distinguished from a site or forum. There, too, of course, you can use RSS to broadcast news, but this is still not as important as for an online diary. But it would be impossible for a blogger to create and maintain his regular readership without this powerful and convenient tool.

In this case, the resource you create (even on a free engine) will belong only to you and over time you will be able to do very well. True, if you don’t give up ahead of time, because sometimes it comes to serious earnings only after a year or two.

There is practically no particular choice on which free engine to create your project. WordPress is the clear leader in the field of blog building (and in general, the leader among all engines) and it does not have any serious or global shortcomings (everything is mostly small and can be successfully treated with the proper approach).

It’s not enough just to create your own online diary, you also need to optimize it so that the search engines Yandex and Google like it. Do you know how easy and quick it is to do this for WordPress? That’s right, it’s enough to install and configure one single plugin (or one of its analogues, if desired).

The thing is simply amazing, which is sorely lacking in Joomla. After this, consider that everything will be fine with internal blog optimization and all that remains is to add a few touches (and a plugin for creating an automatic one).

Even if your blog is not visited very much yet, then, firstly, do not despair and read about), and, secondly, you need to think about the future and prepare for a possible increase in popularity your blog. A very valuable (despite the fact that it is free) plugin will help you here. I wouldn’t have lasted even ten minutes without it - the hoster (when I lived on “shared hosting”) blocked the site for excessive load on the server. And so, even with my current visitor numbers, I am on a completely affordable and inexpensive VPS tariff. Thanks to Hyper Cache for this.

For some reason, the default organization in WordPress is very inconvenient, in my opinion. blog page navigation(like, “next” - “previous”). But you can fix this problem in no time by installing and configuring the plugin (I spent a lot of time describing it, I hope that you will appreciate it and thank you by clicking on other social networks).

Well, you can also use it to improve and simplify blog navigation (I preferred the option without plugins, but you can use, for example,).

I also consider it mandatory to install and convenient to use on my blog a plugin that will allow your readers subscribe to new comments to certain articles. When a new comment appears on the blog, the user will receive a corresponding email.

What’s interesting is that once you create your own blog, you will immediately feel the joy of raking through tons of spam in comments. I advise you to use the method I have chosen to combat this ineradicable evil - the plugin.

As I mentioned just above, you need to configure it to work correctly immediately after creating a blog. It is clear that for this you will definitely have to use, but for fine-tuning RSS, the plugin may come in handy.

We can probably finish here regarding the main plugins. There are, of course, a number of nice additions, for example, the same plugin (code highlighting in articles), but if you don’t insert code into articles, then you won’t need it. You can further refine and diversify your blog comments by turning on the display and adding, for example, . By the way, I can “burn” mine. But just shh.

That’s it, now we can assume that from a technical point of view you have savvy your blog a little (just be sure to read about it, and also read about it, because this is important), but you still have to create a lot of articles for it and fill its pages with them. You can learn all the nuances of this difficult matter from the article about how, and most importantly, why, it should be used.

Optimization of an online diary, its promotion and promotion

Let's take another look at whether you have completed all the technical aspects of blog search engine optimization:

Do you have ?
Have you already set it up?
Are you already convinced when accessing existing or non-existent pages on your blog?
Have you checked the correctness of formation and absence in different Urls?
Be sure to find out if search engines have chosen your blog correctly ()
Have you added your online diary to and in order to promptly receive signals about problems that search engines have encountered with your resource and track the success of its promotion?
? After all, if there are a large number of them, search engines may consider your project abandoned and not worthy of taking high positions in the search.
How are things going with you? Google frankly says that this factor is taken into account when .
Are you implementing it? If your project is periodically unavailable for some time, search engines will take this very, very seriously. In general, in this case you will lose much more than you will save on cheap hosting.
Do you know how? After all, the inability to type quickly (your personal technical shortcoming) will lead to difficulties in promotion, because unique content is typed manually, not by copy-paste. In general, believe that no decent typing speed There will be nothing for you to do in blogging.

Have you done everything? And can you even type quickly? Well, then it’s time to start writing the first materials in your diary. Let’s say that you don’t have a problem with what exactly to write about, but I think it’s fundamentally wrong to write articles just like that (counting only on your readers’ understanding of them). A website or blog for people should be flexible and condescending to the level of search engines (the author compared their intelligence to the IQ of a six-year-old child), so that your texts would be understandable by Google and Yandex, and not just by readers whose intelligence significantly exceeds the development of search engines.

But these same search engines can lead you by the hand very, very many new readers. Everything in this world is interconnected and ambiguous. Is the idea clear? Now let's talk briefly about how to follow this idea.

It is possible that this bourgeois vision of successful blog promotion will be useful to you (the author of the most popular blog on SEO in the bourgeoisie speaks):

How to make the most money from your blog

So, now all that remains is to talk about making money from your online diary. In the article about making money on the Internet, the link to which was given at the beginning of the publication, I listed the most popular ways to generate income from their network, but let's see what comes out of this best for blog.

Actually, while blog traffic is not high, I would not recommend thinking about monetization at all. Those “pennies” that you receive will only lead to frustration and “give up.” Believe that as you gain heights, your blog income will not grow straight, but rather exponentially, so be patient and just work. Yes, it’s a little difficult, but if you like blogging, then you can stand it, and if not, then you shouldn’t even try, because nothing will work out “under pressure.”

After “gaining heights”, namely, achieving stable traffic in the region of several hundred uniques per day, you can think about the main way to make money on a blog - installing a code Yandex advertising network(this is the reverse side of Yandex Direct) or code Google Adsense(reverse side).

Yes, with low traffic the income will not be large, but as the blog develops, the profit will grow and again, most likely, faster than in linear progression. I definitely advise you to read my article, because your income will depend on many different nuances that you may simply not notice or ignore at first.

And further. First things first, be sure to thoroughly understand the rules of context systems. There are a lot of things you can't do there. In the worst case, you may be “weaned off the trough”, and it will be difficult to find a worthy replacement for contextual advertising to make money on your blog. You will need to go deep into the topic, try different advertising networks, teasers, affiliate programs, etc. Therefore, “take care of your honor from a young age” and “don’t play pranks.”

How much will your blog earn on YAN or Adsense? Don't know. If the blog has a “profitable topic” (in which expensive clicks in Direct or Adwords) and high traffic, there will be sky-high income. But no, there is no trial. Over time, income can further increase due to the fact that your blog will be specifically targeted by advertisers interested in your audience.

After you manage to create and promote your blog and increase more or less traffic, you can also earn money from , and if the topic allows, then from (be careful with the latter, because Yandex is against “shock advertising” and it should be filtered using teasers). I also don’t recommend using any pop-up windows or popunders; search engines can severely punish you for this.

In general, I don’t recommend going overboard with advertising. I understand that with a small blog visit, you want to get the most out of it, if only to prove to yourself that you are not working in vain. But there is no need to rush... An abundance of advertising in most cases will have exactly the opposite effect - you are guaranteed to kill your blog and kill all your efforts. You need everything in moderation, and the later you start active monetization, the less advertising you will need to run to satisfy your needs. Ideally, it is best to strangle the “toad” at first.

There is another option writing advertising reviews or announcements. In this case, the main condition for the advertiser is not to receive a backlink open for indexing, but to post a review of his service, service or something else on a visited blog with the audience he needs, who will be interested in this product.

Don't you approve? You think that “it’s not worth selling.” Well... I’ll just say that in addition to money from advertising reviews, you can also get completely unexpected benefits. For example, when studying the link mass leading to my blog, I find a lot of links placed specifically for custom articles. These are the advertisers themselves, and those who liked these articles. Oddly enough, it all depends on the approach and how “soulfully” even “advertising” material is written. In general, it’s up to you whether to write for money or not. Personally, I accept both points of view.

Can earn money from affiliate programs, attracting referrals to them from the pages of your blog (here we talk about this in more detail, and about the terrible word). You can find a wagon and a small cart on the network for affiliate programs for different topics. Most of them are bullshit, but in every pile of manure there is a chance to find a pearl. I'm currently actively working with these:

Bestchange is a popular online electronic currency exchanger that pays for the actions of attracted referrals.
Vktarget- a service for making money on your accounts on social networks. Pays honestly.
Rukapcha- another option for “earning money for everyone”, which can be used on blogs on topics related to earning money.
WorkZilla- exchange
GoGetLinks is a popular exchange of so-called “eternal links”. On a wide range of blogs, you can attract referrals to it.
MiraLinks- another popular exchange, but in the field of “article promotion”
RotaPost- a popular exchange of “eternal links from blogs”.
Etxt- probably the best of the copywriting exchanges, at least in terms of income from referrals.
MegaIndex is a popular online resource for website promotion.
Popova's partner- video courses. It was better before, but still more or less so.
Paid survey- an option to make money from surveys.
Qcomment- comment exchange.

On some blogs that cannot be monetized in other ways, the main source of income can be selling links in the exchanges already mentioned above:

GoGetLinks— read about the nuances of working with it.
GetGoodLinks— description of the opportunity to sell links from pages with PR for a lot of money.
RotaPost— a complete overview of the exchange’s capabilities.

You will need to add one paragraph of text to a new or old article on your blog with the link specified by the advertiser and that’s it, the money is already in your pocket. And so on until the articles in your diary run out. Exchanges and advertisers themselves, as a rule, will not allow you to sell more than one backlink from a post, which will not allow you to go beyond the bounds of decency.

This method is only relatively safe and you should not be afraid of sanctions from search engines only if you are not too arrogant. One of the secondary blogs, the monetization of which I am responsible for, ended up under Minusinsk (Tiz was reset and traffic from Yandex disappeared), but a month later it came out from under it and is still in operation. True, during the filter period, several dozen links were removed from the advertisements and, perhaps, this was the reason for removing the filter.

A slightly safer way to make money on a blog (or its paid promotion) is article exchanges:

Miralinks, a detailed manual for which you will find.
WebArtex is a relatively young but promising article exchange. For a detailed review of WebArtex, see.

There you don’t have to write anything yourself (not even a single paragraph). You will be provided with the entire article with a link to the advertiser’s website, and the obligatory condition is that the texts be unique. Here is a way to get free unique content (albeit, burdened with links built into it), for which, by the way, you will also be paid a decent amount. In general, babble.

Yes, earned from your blog money will have to be withdrawn in the form of WebMoney (), which can be worked with in various ways through various keepers:, or through the less common one. True, to avoid this electronic money, it is better to work through it, tying all your transactions with web money to confirmations via a cell phone.

Well, or in RuNet, operations through are also common, but this does not change the essence. Then you will have to withdraw the money you earned from electronic signs into real life in one way or another. This is usually done either through exchangers, or through money transfer services, or through bank cards, or in some other way.

At first, I didn’t withdraw electronic money into real life - I spent it all on paying for various services. But after the blog began to gain momentum, most of my earnings were directly to a current account and I pay a six percent tax on them to my native state. In the same article, I described a method for withdrawing Webmoney by bank transfer through a guarantee agency.

In general, something like this. It seems like I haven't forgotten anything. Now, I think, for you to create your blog on a free engine, optimize it and start making money on it will not be a problem. Just remember that not everything will happen so quickly. Blogging takes an incredible amount of work and time - you need to live, breathe and enjoy it, otherwise you will definitely give up.

In the first year I was able to earn practically nothing, and only in the second year did I earn something somewhere and somehow little by little... In general, patience and more patience, and everything will be, in any case, this is what is needed hope and systematically move forward, even resting your forehead against the wall (what if it breaks).

Here we have not considered all the technical and organizational issues that a webmaster has to solve. Therefore, I strongly recommend that you watch the video from the Yandex webmaster, where they reveal very clearly the basics of launching a website and possible mistakes, which can ruin all your efforts:

Good luck to you! See you soon on the pages of the blog site

You can watch more videos by going to

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A personal blog is an online resource in which the author shares his experience, ideas, talks about himself, and publishes various content.

What does a personal blog mean: features and nuances

To understand more thoroughly what kind of site this is - a personal blog, let’s turn to the history of the appearance of its name. This term was coined in 97 of the last century by Jorn Barger, as an abbreviation for the English web log, which means web log. Two years later, Peter Merholz also used the word blog, which has since come into use.

Usually on the pages of such live journals there is a clear imprint of the individuality of the author himself, since they play the role of a diary or diary. Individual traits can be expressed not only in the external aspect, for example, in the choice of design, design, color scheme, but also in the way information is presented and personal attitude towards it. The blog can be considered part of the author’s image, his face in front of a multi-million army of Internet users.

Advantages and features of personal blogs

The main difference between personal blogs and other types of Internet resources is known authorship. Any user can easily find out whose page, magazine or diary it is. From here we can deduce several advantages and advantages of this method of expressing yourself:

For the author, such a blog provides an opportunity to become recognizable, make it easier to establish contacts, and communicate. In a short time he can become a famous person.
If the author does not post stock content from the Internet, but his own photographs, texts, videos, life stories, users begin to treat him more trustingly.
On the pages of a blog, unlike a regular website, you can post not only information on the main topic, but also more personal information, share your impressions, express your attitude to a particular event or subject. This allows you to express yourself and channel your creativity in the right direction.
A personal blog is a platform where there are no restrictions. The theme, design, style depend only on the owner. Also, if desired, you can change the focus, add or remove sections, come up with new sections, etc.

Flaws

In addition to the large number of advantages of such a resource for its owner, there are also some disadvantages.

When planning to start a personal blog, remember that fame, popularity and publicity are not always good. Some people seriously suffer from excessive attention, and there are a great many inadequate individuals on the Internet. Be prepared for negative comments, condemnation, and possibly even insults directed at you.
If you broadcast something publicly, give advice and instructions, do not forget about responsibility. Your subscribers listen to you, you are an authority for them. Watch what you advise the audience, because if it fails, all accusations will fly in your direction.
Being a blogger means continuous work without days off or vacations. If you stop posting and disappear from view, you risk losing most of your followers. In addition, you will have to constantly respond to comments, respond to questions and requests from users. If you are not willing to constantly work, generate ideas and be active, you are unlikely to advance in this field.

Management, promotion, creation: three messengers of popularity

Live journals and online diaries are starting to be kept so that someone learns about the thoughts and attitude of the author to certain phenomena, events, things. It is understood that they must be live, that is, have an active audience that regularly reads, views and comments on the proposed materials.

Blogging Rules

In order for the resource to always be full of life, for people to come, receive information, comment on it, communicate with each other, and return after a while, the blog must be relevant and interesting. It is important to conduct it competently, and then a positive result is practically guaranteed.

The topic and title are the first things to think about. A blog about nothing or everything at once, but superficially, is unlikely to attract interested subscribers. The focus of your blog can be hobbies, professional activities, your own life experiences, everyday events, politics, sports and much more.
Materials about yourself and your attitude to anything are the basis of any blog, because this is a personal diary, not a thematic page.
A domain name and proper hosting are the second pillar of properly maintaining your online diary. It should provide fast page loading, reliable technical support, quick resolution of any problems, security and reliability, as well as backup.
You shouldn’t chase advertising in order to earn as much as possible on your personal blog. Sometimes you may have sponsored posts, but there should not be too many of them.
The content that you post on your livejournal must be of high quality, pre-analyzed and truthful. People are tired of cliches, eternal lies, non-existent sensations and unnecessary information that does not bring any benefit.

To make your diary popular and start making money on it, you will need the following:

Participation in various competitions for bloggers.
Carrying out regular promotions, distributing gifts and mini-prizes, even in the form of special marks in user profiles or beautiful stickers.
Creating an email newsletter for subscribers.
Advertising on social networks and on thematic platforms.
Regular publications and feedback from subscribers.

How to create your own personal blog

Let's try to create a blog from scratch using the Blogger service from Google as an example.

Log into an existing account or register a new one on Blogger.
Find the words “Create a blog” and click on it.
Enter the name of your future online diary, and also select a suitable URL for it.
Select the appropriate template and complete the action.
Post your first post. It is advisable to tell about yourself, inform your subscribers what the focus of your blog will be, and what content you plan to fill it with.

You can create a personal blog on any other platform, for example LiveJournal, Wix, WordPress, etc. Choose the most convenient option for yourself, make a publication plan, attract new subscribers and do not forget to constantly stir up their interest with regular interesting posts.