What is a selling landing page? Landing page builder Mobirise detailed review. Step-by-step action plan

Translated from English, landing page is literally “landing page”. This concept means separate page on the Internet, where there are almost no links to other sections of sites. This is a kind of “stub”, a dead end on the Internet, where the visitor has only two options - either do what they want him to do on the landing page, or leave.

Practice has convincingly proven that landing pages sell much better than conventional multi-page websites. But... not always. In this article, we will walk you through from A to Z - what landing pages are, why you need them (or why you don’t need them) personally. We will also consider specific examples good and bad landing pages so that you have something to build on.

And let's start with the question - who needs landing pages and why. Do you think it's only for business? Not at all.

What are landing pages for (and what does Chernobyl have to do with it)?

You know, main reason, why doesn’t a person buy what is offered to him on the Internet? Not at all because he doesn’t want to buy it. Most often the reason is that he simply does not understand:

That they are offering him something
What exactly are they offering him?
Why does he need what they offer him?
and so on

That is, people simply do not notice your advertising offers. There is too much information out there. Websites are full of banners, links, videos, pictures. The average Internet user has 10-15 browser tabs open in parallel, between which he moves chaotically (“surfing”).

Landing pages are designed to solve exactly this problem - to concentrate the visitor’s attention as much as possible on the information that you offer. Entrepreneurs were, of course, the first to appreciate all the benefits of landing pages. A regular website gives 0.1 - 0.5% conversion to an order. And the landing page gives 1 - 7% conversion to an order. Conclusion? We will make a lot of landing pages.

Moreover, it is not at all difficult. It is much easier to make one single page than a classic multi-page site. By the way, below in the article I will give you instructions on how to make a landing page yourself - and you can handle it in half an hour, with your own hands.

But what do you say for example that's about it(link will open in a new tab)?

This is also a landing page on which we are shown a seemingly ordinary article. That is, no one sells anything here. Journalists prepared material about the Chernobyl disaster and posted it on the landing page - a separate page. Although they could well have posted this material on the website of their newspaper in the same way. What would change?

They would lose our attention. On the landing page, all attention is focused on what you are trying to convey to the visitor. By the way, this material about the Chernobyl Nuclear Power Plant has become one of the most visited on this topic in RuNet. I don't think they would have been as successful if they just posted the article on the website. After looking through this landing page, I just want to go through “S.T.A.L.K.E.R - Shadow of Chernobyl” again.

Conclusion - landing pages should be used where you want to achieve maximum attention from your audience. Whether you will sell something, call for something, proclaim something - it doesn’t matter at all. The important thing is that in any case they will listen to you much more attentively.

By the way, what is the “magic” of a landing page? Is it just that there are no extraneous links and menus?

The second reason why landing pages work better than regular websites

We have already discussed the first reason for the increased power of the landing page. This reason is purely psychological. If you give a person a lot of links and other opportunities to exit the sales page without an order, most likely he will use these exits.

After all, click on any interesting title the menu is much easier than placing an order and paying money. That's why we don't give people a choice - either buy or leave. No "right - left". Therefore, when you create a landing page, be sure to make sure that there are no extraneous links on it that would lead the visitor away from the target action.

But this reason is not the only one. Another important point- it's beautiful graphic design information.

Do you know how regular websites are structured? They run on some kind of “engines” that automatically generate pages. At the same time, the design and structure of all these pages always remains unchanged.

If you want to add any special elements, you will have to work hard (and it’s not a fact that you will succeed). And the landing page is a separate “world”. There you can do whatever you want. And this is very important.

Landing page design is all about highlighting and reinforcing what you want to say through graphic elements. These can be drawings, arrows, special fonts, videos. All this will work to ensure that the visitor “consumes” to the maximum the message that we want to convey to him.

Below I will give you an example of a landing page, where information is very successfully reinforced with the help of design. In the meantime, let's return to the landing page about Chernobyl. Did you scroll through it? Let me guess how you acted.

You flipped through, snatching pieces of text, and stopped at video inserts that played automatically as you scrolled. You may not have watched these video clips all the way to the end, but you've been watching them for a while, right?

And here regular videos, which are located on the sides of the same landing page, and which do not automatically turn on, for some reason you did not look. This is the difference in the design of a regular website and a landing page. Try making a video insert on a multi-page site that would play when scrolling. It's very difficult.

And if you insert regular videos into your article, no one will watch them. And the same with the rest of the graphic elements. What is highlighted in color, font, or pattern attracts attention and remains in memory. Regular text is read “diagonally” (at best).

Therefore, do not think that it is enough to make a separate page without menus and links, and you will have a landing page. No, proper design is the whole point of a landing page. By the way, let's look at a couple of examples.

You may now be thinking that making a good landing page is very difficult. All these graphic elements, structure, design - you probably can’t do it without expensive design and web programming specialists.

Actually this is not true. Your landing page doesn’t have to be very beautiful and stuffed the latest scripts. More often it’s even the other way around - more simple landing pages manually made ones work better than professional ones. There is a reason for this. Excessive beauty distracts from the content no less than links and menus on ordinary sites.

Therefore, your landing page can be simple. The main thing is that he is neat. And here is an example where accuracy was not even close.

Yes, of course, the landing page can be simple. But try to make sure that it doesn’t look like “bush.” Because it will greatly undermine your credibility. I apologize to Oleg Osipov, whoever he is, but such landing pages cannot be made for living people.

Your website visitors think something like this. The landing page is made terribly, which means they don’t have money for specialists who would do it properly. If there is no money, then no one buys anything from them. And since no one buys anything from them, it means they have a bad product/service.

Of course, they “read” all this subconsciously, but the fact remains that your landing page will perform very poorly. Below, again, I will give you instructions on how to make a neat and professional landing page with your own hands.

In the meantime, here's another example. Just compare and think, which landing page gives you more confidence?

An example of a cool landing page

It’s rare to find a truly high-quality landing page. Either too overloaded with graphics and scripts, or too primitive, or stupid text, or too much of it... Of course, you can make a lot of mistakes when creating a landing page.

But here is an example of a landing page that you can easily use as a sample.

You can see the full version of this landing page. In my opinion, there is everything here in moderation. And most importantly, there is a minimum of text, and every thought is beautifully designed graphically. So that you won’t miss anything important.

Please note that in both the first and second examples the landing pages “sell” free action. In the first case - download free book. Secondly, sign up for free webinar. But how different sensations they evoke.

Do you want to be able to make the same beautiful landing pages yourself? No problem.

How to make a landing page technically

Today there are two main options on how you can make a good landing page yourself. The first option is from a ready-made html template, the second - using one of the many online landing page builders.

Each of these options has its pros and cons. To create a landing page from a template, you need, firstly, a template, and secondly, at least basic knowledge html. I tried to make the task as easy as possible for you and wrote. There I give you ready free template, which you can edit to suit your needs.

As for online constructors, I don’t really like them. Your possibilities there are always limited by the capabilities of the designer himself. In addition, many elements do not look very nice, and it will not be possible to “tweak” them a little. In addition, such constructors tend to generate a lot of unnecessary code. This makes the page heavy and slow to load.

However, this best option for those who do not understand html at all, but also want a big and beautiful landing page. From free quality designers I can recommend you, for example, this one. There's a lot different templates for any need.

This is what it looks like Workspace this designer.

But creating a one-page shell is only half the battle. The most important thing is to fill it out correctly.

What to write on a landing page to make it sell

Make a landing page with high conversion- this is also a task. And here you will definitely have to act on your own. Because neither the designer nor the programmer knows how to sell your products and services.

I have prepared material for you in which I have described (will open in a new tab). There I also gave examples of landing pages from different areas, and described the mistakes that were made there. So, I hope you won’t commit them anymore.

And after you have a beautiful landing page ready, and even filled with correct content- it's time to bring visitors to it.

How to properly promote a landing page

Multi-page websites have historically been promoted using SEO optimization. This won’t work with landing pages, because there is usually too little valuable content to interest search engines.

Therefore, landing pages are mainly promoted through contextual advertising. These are systems such as Yandex-Direct, YAN, Google Adwords, KMS, VKontakte targeting and others. There you advertise, attract an audience who might be interested in your offer, and pay separately for each click on your ad. That is why it is called “PPC” - that is, “pay-per-click” (“pay-per-click”).

Of course, landing pages can also be promoted through SEO, but this is a separate topic for discussion. In the meantime, I wanted to make a small conclusion.

Landing pages are not a panacea. Even good landing pages- not a panacea. Before you start making your first one-page website, think carefully about what is needed in your specific situation - .

But if you want to get maximum audience attention to your offer, you can’t think of anything better than a landing page. Don't forget to download my book. There I show you the fastest way from zero to the first million on the Internet (extract from personal experience in 10 years =)

See you later!

Yours Dmitry Novoselov

Today simple page on the Internet, done in a few days, can wipe the nose of a large site in which a lot of money has been invested, simply because a clear offer for target audience. It's all about a well-written, targeted offer that we create using a landing page. What is a landing page? - you ask. Let me tell you.

What is Landing page?

Landing page (from the English landing page - landing page)– a site that consists of one page, tailored for one action: get a contact or sell a product/service. Such a site is also called a landing or sales page, landing page, one-pager, landing page, lead magnet.

The principle of the landing page is “Buy or die” - buy or die, in a figurative sense, of course =) Buy/leave your contacts or leave. Due to the fact that the visitor has a small choice and the page is tailored to one product/service, the conversion rate is higher than that of multi-page sites.

Landing is a tool for attracting customers. But simply creating such a website is not enough; a landing page is one tool in the chain of contacts with a potential client.

New article:

Place of landing page in the sales chain

What could be the key action of a landing page?

1. Get contact

Using the application form. You can request: name, email, phone number or any other data that you need to receive necessary information about the client.

There is a rule: the fewer fields in the form, the greater the chance that the visitor will fill it out. Therefore, for the first contact, you can ask for a minimum of information, for example, “name and email” or “name and phone number,” and when you write or call a potential client, ask for the rest of the necessary information.

2. Sell

On the landing page you can immediately sell products, usually such low-priced products price category– up to 2000-3000 rub. This applies to pages that sell directly to a cold audience, for example, goods from China (purses, glasses, headphones, etc.) are sold this way.

If the product/service is more expensive, then the sale is carried out through successive touch points with the client, for example, in the information business this is done through an email newsletter, in offline business through personal meetings or a call center.

2. Types of landing page
4. Landing page features
- A/B testing of landing page
- What a selling landing page should look like and what it should contain
5. Landing page taxes
6. Conclusion

Landing, what is it? Many aspiring entrepreneurs and people who are going to sell something are interested in this term. In short, a landing page is regular internet page on your domain, subdomain in format by type html/css or in another format. We have heard about such pages, but most likely we have never delved into their essence and purpose.

The main task of such a page is for the page visitor to leave a corresponding request, contact by phone, subscribe or purchase a product.

Such a page differs from the mass of other Internet pages in that it does not contain unnecessary, distracting advertising, unnecessary text, various flashing banners and pop-up menus.

From this article you will learn:

Landing what is it;
What types of landing pages are there;
How to create a landing page yourself and for free;
Everything about doing business and taxes from the landing page;
etc.

1. What is a landing page on the Internet

In the Internet sphere, such pages have different names, in particular, they are called: landing pages, landing pages, capture pages, one-page sites, landing pages, etc.

With the help of such landing pages on 20-30% the level of sales increases compared to regular online stores or just advertising sites.

As for Russian-speaking companies, it should be noted that such a tool as a landing page is just beginning its development in the post-Soviet space, but every year it is rapidly gaining momentum.

From Russian companies, you can highlight winlanding.ru. We tried many companies but finally settled on them. All sites that winlanding creates are created from scratch, templates, functionality, and constant communication with the client are developed, which is important in our time. And you will know for sure that they will not get lost, like many freelancers with your prepayment.

Here are some works from them:

http://olymp.winlanding.ru
http://verserb1.bget.ru/dom
http://autogazkz.kz
http://zub.winlanding.ru

And the entire winlanding portfolio can be viewed here.

Particularly profitable using landing page to the following organizations:

Any companies involved in sales;
Companies engaged in wholesale sales;
MLM leaders;
Manufacturers of various types of products;
Info-entrepreneurs;
Companies selling particularly valuable, unique goods;
Companies specializing in the sale of training programs;
Travel companies;
SPA salons, fitness clubs.

An ideal example of a LANDING

Thus, the landing page is beneficial for many who are interested in increasing client base and a significant increase in the target audience.

The main goal of such pages, as already mentioned, is to encourage targeted action:

Apply for a free consultation;
Purchase a product;
Submit an application for various calculations (calculations);
Subscribe to any newsletter;
Register to participate in the promotion;
Apply for a price list;
And many more different options...

The landing page can also be used by those involved in real estate. This page will increase sales of any real estate. After all, now the Internet plays an important role in choosing any product or service. And by the way the site is made, people evaluate you, you can immediately understand that your property is not a decrepit house, but a beautiful estate. And if you haven’t yet connected your life with real estate, or rather don’t know how to do it, then download a video course from a specialist who knows a lot about his business.

2. Types of landing page

There are four types of “sales page”:

Long page: landing page – is long page landing. These are the types of landing pages that prevail on the Internet.
Short: landing page is short page landing. Its function most often is to redirect for collection email addresses and increasing the subscriber base.
One step: landing page – is a one-step page;
Two steps: landing page - such a page, accordingly, is a two-step one. The essence of the page is that on the one step page the client’s interest is warmed up, and on the two step page the required action is directly completed.

By its nature, a landing page acts as a specific mini-site, which may not even be related to the main type of your activity, but works as an independent page.

Examples of conversions: in the field of tourism services (a popular and in-demand area of business), a conversion rate of 9-14% is a good indicator, but in the field of sales of luxury cars, a conversion rate of 4-14% is not just a good, but an excellent conversion rate in landing page.

The minimum landing page conversion, as a rule, ranges from 1-4%, but does not exceed 30-45%. Achieving conversion in practice 25-30% is a good indicator.

A good conversion rate is considered to be 5-10%. In the case of information business, conversion can reach 25% - 30%.

These include the following:

Rejection rate;
Average time a visitor spends on the relevant page;
Map of clicks on the page, etc.

There is no average conversion. This is due to the fact that conversion directly depends on three things:

The immediate quality of your landing page;
Quality of traffic landed on the relevant page;
Features of the business, level of competition.

Now, having heard the word “landing”, you will already know very well what it is.

3. How to create a landing page for free

Introducing popular services, where you can create a one-page landing page for free:

www.setup.ru;
landingi.ru;
ru.wix.com;
lpgenerator.ru;
freelancing sites - where for 1500-2000 rubles, freelancers will make you a landing page to order.

Having driven in search bar request - “create a one-page website (landing)”, the search engine will return a large number of services and sites where there is already either ready-made pages, or you can create it yourself thanks to the designer. The same can be done if you have extra left. questions - what is a landing page.

The ideal “landing page” - video

Creation algorithm Landing Page- video

But what is free will not always be of high quality. Free services needed more topics, who have a very limited budget or just want to understand the principle of creating these pages. If you want your company to acquire a large number of clients, to reach the top in popularity, then we advise you to order websites from professionals who will tell you exactly what and how to do, and will take into account your wishes. For example prices of the company we work with.

4. Landing page features

Typically, this is a business card site that is not overloaded with files ( graphic arts, video etc.). Due to the minimalism of the page, the text on it is easy to read.
The landing page should not contain advertising; it is already an advertisement for your services and products.
The landing page should not contain unnecessary information that is not related to the product or service being sold.
The landing page must have a certain structure: advertising text , Pictures, minimal page navigation,

Intensive growth of competition in the field ecommerce creates new standards of consumer behavior. Users tend to spend as little time as possible searching for a product or service provider, without paying attention to the differences between one company and others. In this light, classic online stores and representative sites are losing a significant market share due to the large number unnecessary information and, as a result, the difficulty of finding a specific product. One-page sites that have received name landing page.

Technically, a landing page is a web page posted online on separate domain or a subdomain of the company's main website. It can be created based on various formats(html, CSS) and have a custom design. Its main goal is lead generation. The latter represent user registration (placement of an order) in response to a commercial offer. In this case, first of all, it is transmitted Contact Information. Additional data may also be requested to help determine which target audience group the user belongs to.

Landing pages are also called landing pages, since they are created not for general information about the range and list of services of the company, but for specific purposes. The latter may include:

sale of a specific product or service;
data collection, formation of a database of potential clients (Lead Capture);
registration on the resource;
registration of a subscription;
booking a place;
receiving trial samples and demo versions;
brand promotion or product popularization (viral landing pages).

Landing page features and structure

It is quite easy to distinguish a landing page from a regular website. It does not have a menu that redirects to other sections, it is distinguished by the brevity of the information, and most importantly, it presents one single product. At the same time, the content on the page is presented in such a way as to provoke the visitor to perform an action, and therefore it often resembles a kind of advertising instructions. According to their structure, landing pages are conventionally divided into the following types:

Long page - long landing page. This format requires the user to scroll the page, which allows information to be presented step by step, summarizing potential client to the resulting action. Such pages are similar to the use of active sales techniques, since they gradually warm up the buyer's interest.
Short page - short landing page . All information is presented at once, which creates a rush effect. A short and precise sentence that hits the target.

Based on the type of interaction with the client, the landing page can be:

One-step (One step): all stages from generating interest to user registration are presented on one page.
Two step: interest in the product is formed on the first page, and on additional second- a call to action is provided.

Landing page content is usually divided into separate blocks, which are located in in a certain order, convenient for the visitor to understand. Basic elements structures are:

Heading- the main offer that should interest your customers. It should contain not only information about the proposal, but also convey the usefulness of the decision being made. The headline is given maximum attention and is what determines whether a site visitor will stay or leave.
Contact Information - available channels communication with the company (phone number, E-mail, Skype, Viber). There shouldn't be too much of it. As a rule, contacts are located in the upper right corner.
Company `s logo- an optional element used only when promoting branded goods or services.
Product Demonstration- if this is a specific product, its photograph or 3D gif can be used; associative images or promotional videos are selected for services. The image is placed in the center so that when the visitor lands on the page, he immediately understands what is being offered to him.
Commercial offer- a brief (often abstract) description of the terms of the transaction or the merits of the product. It is presented in the format of a ready-made case, including abstract information about what and for how much the visitor receives after completing the target action.
Lead form (Feedback, registration or order form, capture form) - an interactive area with fields for entering data and sending it to the company. It must be highlighted.
Call-to-action buttons - special buttons to perform the action “try”, “order”, “buy”, “download”.
Counter- used during promotions or to stir up customer interest. It can show the amount of time remaining until the end of a promotion or goods in stock.
Customer reviews and answers to questions- an optional element, more often used when selling services. It is desirable that opinions be real.
Awards and insignia- an optional block that demonstrates the indirect advantages of a company or product.

The main requirement when filling landing pages textual information is the use of selling texts. This means that it must contain a list of the benefits of the product, an example of solving a user problem by using the product, and a mandatory call to action.

Specifics of landing page promotion

Unlike classic sites, where the main promotion strategy is SEO optimization of content, single-page sites, due to limited text content, are very poorly perceived by search engines. But if you approach the problem wisely, you can achieve relatively good results, especially for low-frequency queries.

Initially, search engines used the BM25 ranking algorithm to evaluate sites; today its place is taken by a more modern modification BM25F, which takes into account elements such as headings, as well as Title, Keywords and Description meta tags. Thus, when creating a landing page, you can break the information into blocks, in the headings of which the corresponding keys will be organically included. Meta tags are designed accordingly. You can also optimize customer reviews and question answer blocks. Increase the rank of your landing page search results help and unique images, with correctly specified alt attributes.

It makes sense to optimize your landing page when your goal is its long-term use. In this case, when the paid advertising campaign is stopped, it will attract visitors, albeit in smaller volumes.

The main tool for promoting a landing page is page advertising. It is implemented in the following ways:

Contextual advertising in Google AdWords and Yandex Direct. This is the main way to attract traffic that uses targeting principles.
Advertising and publishing links in in social networks . This direction is very effective when promoting landing pages dedicated to promotions, as well as viral landing pages.
Promotion in popular blogs . Ineffective way, implemented rather as an additional one.
Newsletter byEmail. Most often performed for regular customers companies in order to attract attention to a specific product or promotion.
Teaser advertising.

It's no secret that one of the ways to fight for a client is advertising. It can have a wide variety of manifestations, but the main objective There will always be one - the attention of the audience. On the Internet in Lately So-called landing pages have become widespread, designed to attract users and turn them into buyers, customers, subscribers and other groups of customers loyal to the company or product. This type of online advertising is very effective and is often one of the main factors in gaining the trust of a large audience. In this article we will talk in detail about what a landing page is, how it works and what you need to know to create a successful one. landing page.

Landing page: concept and reasons for creation

Surely you have encountered this phenomenon more than once while surfing the Internet. Perhaps you simply did not know that you were dealing with a cleverly disguised advertising product. However, after reading the article, it will not be difficult for you to recognize it. So, what is a landing page? The term comes from the English landing page and is translated as “incoming/targeting or selling page.” It is a web page containing important information about a product or service, and is used to enhance the effectiveness of advertising and increase the audience. They get to it simply - through an online ad banner or a link in search query. Often the transition to a landing page is made from email campaigns, social media, as well as various advertising companies in search engines.

The reasons for creating a landing page are obvious. They can be divided into three groups:

encourage the user to subscribe to the newsletter or simply register on the site;
encourage you to download or install any software;
sell a specific product during a promotion, sale, etc.

If we summarize the reasons described above, we can formulate the following purpose of the landing page: to turn an ordinary visitor into a buyer/subscriber and encourage him to take some specific action. I must say that the landing page copes with this very well.

Classification of landing pages: types and types

We figured out what a landing page is and why it is needed. However, it is important to know something else - what it looks like. There are several options for creating a landing page.

Types of landing page

Let's look at its most popular types:

main site;
microsite;
autonomous.

Some companies for creating a landing page allocate several pages of their main site. This implementation has its place, but in most cases it is ineffective. This is due to big amount navigation elements in website design that distract the user’s attention from the advertising page.

A separate microsite consisting of three to five advertising pages would be more effective in this situation. They contain, at a minimum, information about the product/service (only the most necessary), many attractive pictures, and videos. A microsite is usually used to conduct promotions large companies.

The most popular type of landing page is the standalone landing page. It is also called CTR landing. detailed advertising offer, the main task which is to encourage the user to take an action right now. The prefix Clickthrough rate means click-through rate (the ratio of the number of people who went to the page using the banner to the number of its impressions). Its main attributes are minimalistic design, appealing slogans, emphasis on the benefits of the present offer, large buttons, timers countdown. This page is considered the most effective method attracting users.

Types of landing page

There are also several main types of landing pages. This:

viral;
lead pages;
advertising.

A viral landing page does not contain any explicit advertising. Here it is disguised as an article, video or game, while the company logo is usually located somewhere in the corner/side and “acts” unobtrusively. IN in this case the effect is achieved by habituating the user to interactive entertainment, which as a result creates subconscious trust in the company/brand.

A lead page is typically used during marketing research. It helps collect information about target user product/service through tools such as questionnaires. Then, based on the data obtained, an effective proposal is formed.

An advertising landing page is an aggressive form of influence on the visitor. It contains a large number of graphic, text information, video material. Aimed at inciting action through powerful flow information influence.

Creating a landing page: basic rules

Before we talk directly about creating a landing page, you need to understand what a landing page is with various points vision. At least three aspects can be distinguished here:

technical - a web page consisting of various elements (HTML, CSS, texts, graphics, video);
business page pushing the visitor to specific action for the purpose of obtaining benefits (purchase/subscription);
user - the page he arrived at via a link from a search engine/another site/via a banner.

Taking into account all these aspects of the landing page, we can formulate the main criteria by which it can be built good landing page. And the first thing here is a call to action, or call to action. In order for it to work, you must follow the following rules:

express clearly - clearly tell the user what he needs to do and what he will get as a result;
limit the number of calls - the fewer there are, the faster the visitor will perform the desired action;
have in stock Additional information- it ultimately becomes the decisive factor for making the final decision;
use buttons - they should be noticeable and encourage a click.

However, before seeing the call, the user must linger on the page. And for this you need to use correct headings. They must meet the following requirements:

be simple and short;
be attractive in terms of design (layout, font);
be succinct and contain relevant words.

It is also important that the page itself is pleasant and understandable to the user. To do this, it should be made as simple and convenient as possible, but attracting attention. What is important to observe:

all elements of the landing page should encourage action;
One landing page should have one main call to action;
there should be a lot of “air” (free space) on the page itself;
elements must be arranged in a clear logical sequence;
graphic elements should be used to direct the view;
It is advisable to separate parts of the page with contrasting colors.

In addition, there are a number additional techniques, which will make the page more effective. What is a landing page if not a motivator for immediate action? And do it in currently may be prompted by some limitation - lack of time, product, etc. To create a sense of urgency, place countdown timers on the page for the time remaining until the end of discounts or a counter for the number of available products.

Another important point is to convince the user of absolute safety and reliability when performing any actions. To do this, place social data from reputable web services on the page (for example, the number of likes on VK or Facebook), do not use fake reviews and statuses, and install elements of trust next to calls to action.

Following these simple but important tips, you can create an effectively working landing page.

Conclusion

Advertising is the engine of any business. On the Internet it takes on special forms and manifestations. In this article, we looked at what a landing page is and how it works for a business. We also learned about what it is, what it includes, what rules need to be followed to create a good landing page. Use the suggested tips to create a landing page for developing your own business. Good luck!