How to spread the word. Methods of disseminating information on the Internet Methods of disseminating information on the Internet

Instructions

Register in thematic communities, social networks, forums where it makes sense to post your message. Communicate, take an interest in the lives of project participants and you will find a response from interested people.
Create a free website, blog, with the ability to post complete information about the offer, promote them, making them visible to search engines. Place your information on bulletin boards and thematic portals with free posting.

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note

Remember that the easiest way to disseminate information - mass mailing - cannot be used for your purposes. It is not only illegal, but also ineffective. Most of your potential clients will simply send annoying messages to spam.

Anyone can become a victim of crime. There is no specific gender, age, intelligence level or social status that makes you immune to aggression or fraud. But it is wrong to perceive such a development of events as inevitable; the right thing is to realize your own vulnerability and protect yourself as much as possible.

Instructions

Choose your social circle carefully. According to statistics, rapists, robbers and even murderers very often become those people whom you know well, and not someone mysterious from the outside. If you turn a blind eye to the unseemly actions of your acquaintances towards others, there is no guarantee that this will protect you from such behavior towards you.

You shouldn’t bring people into your home or introduce them to your way of life that you know nothing about. If you use contract workers, use reputable agencies to find them. If you want to hire a housekeeper, nanny, or au pair based on recommendations from friends, carefully check your documents, make copies of your passport, ask for the phone numbers of those people whose staff worked for you before joining your friends, and don’t hesitate to make inquiries. Don't let children or friends bring people they don't know well. Meeting at a nightclub is not yet a reason to invite someone to your house.

Avoid routine routines. For a predictable person, he is an ideal victim. If they watch you and know that you repeat the same rituals day after day, it is easier for them to plan their actions. If criminals observe that you are not very predictable, they may look for an easier victim.

Do not keep large sums of money or serious valuables at home. Even very rich people who live in mansions and apartments equipped with various security systems prefer to put jewelry in safe deposit boxes. Before investing in antiques, make sure you can afford to spend on a decent burglar alarm.

Choose safe areas to live. Even if your house there will be smaller in area and more expensive in cost, but in a good area people with criminal intentions stand out too much and therefore petty robbers and hooligans try to avoid such places.

If you're going on vacation, ask neighbors to pick up your mail, leave the radio on, draw the curtains, and leave the night light on. Your home should not give the clear impression of being abandoned for a long time.

To feel safe on the streets, plan your route in advance. Know where you are going and why. Tourists are robbed so often not because they don’t know the city, but because they are confused and have no idea where to go next. If you are a visitor to the city, use maps, hire a guide, or ask locals you know to be your cicerone. If you need to ask for directions, contact salespeople in stores, doormen at the doors of restaurants and hotels, law enforcement officers, but not random passers-by.

Do not wear too flashy and noticeable expensive things for a walk - jewelry with large stones, watches with massive bracelets, equipment in bright cases with logos of famous brands. A bulky wallet also attracts the attention of unwanted individuals to its owner. Try not to pay with cash from thick wads; some criminals spend time in stores specifically to take a closer look at those who have a lot of banknotes.

In bars, restaurants, nightclubs, do not leave your food and especially drinks unattended. Do not accept drinks as gifts from casual acquaintances, know your “dose” and control it.

When you approach the door of your home or car, take out your keys in advance and keep them ready. Before you get behind the wheel, don't forget to look at the back seat - because there might be a robber lurking there.

Remember that aggressors choose victims not only by appearance, but also by behavior. A person who listens to loud music or talks on the phone while walking is a preferred target, as he is clearly not in control of the situation and is focused on something else. Drunk people are more vulnerable than sober people. Those who lower their eyes, hunch over, cower and otherwise demonstrate their insecurity are easy targets for those who are looking for a submissive and passive victim.

Robbery, robbery, rape - danger lurks at every turn, and no one is safe from it. How to protect your health and property from criminals? How to avoid becoming a victim of an attack?

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The basis for the development of any business is attracting new customers. The problem is solved primarily by disseminating information about a new offer or service. For these purposes, advertising technologies use all known communication channels. From placement in major media (television, internet, print media) and street advertising to viral marketing. It all depends on the budget of the advertising campaign. The most effective way to get a huge audience for little money, and sometimes for free, is the Internet.

Quick step by step guide
So, let's get down to action, focusing on the result.

Step - 1
First, develop an advertising proposal in accordance with the laws of marketing. It should be interesting (memorable), informative and useful. Try compressing your information into this format and you will be able to quickly convey it to the recipient. Having done this, move on to the next steps.

Step - 2
Determine your target audience - those who will really be interested in your offer. Find out where your consumer “lives”, what resources they use, what social networks they use, what they search on the Internet. This specification will make advertising effective. Otherwise, it will turn out to be “shooting at sparrows.” Having done this, move on to the next steps.

Step - 3
Register in thematic communities, social networks, forums where it makes sense to post your message. Communicate, take an interest in the lives of project participants and you will find a response from interested people.
Create a free website, blog, with the ability to post complete information about the offer, promote them, making them visible to search engines. Place your information on bulletin boards and thematic portals with free posting.

We recommend paying attention to the following tips:
Remember that the easiest way to disseminate information - mass mailing - cannot be used for your purposes. It is not only illegal, but also ineffective. Most of your potential clients will simply send annoying messages to spam.

We hope the answer to the question - How to disseminate information - contained useful information for you. Good luck! To find the answer to your question, use the form -

Whether we like it or not, anonymous sharing of information on the Internet is indeed possible. Some consider it evil, others consider it good. As a rule, the victims of such distribution are dissatisfied, and the preservation of anonymity on the Internet is positively assessed by those who want to bring to the attention of the public their hostile attitude towards a person or enterprise.

When a terminal (computer or mobile phone) accesses the Internet, it always receives a so-called IP address. According to Wikipedia, an online encyclopedia compiled by the entire Internet community, “IP address (IP address, abbreviated from the English Internet Protocol Address) is a unique identifier (address) of a device (usually a computer) connected to a local network or Internet." This address is truly unique. On the Internet, no two computers have the same IP addresses. It is through IP addresses that computers transmit information to each other, so if two computers have the same IP address, it will become unclear which of them is intended for it. Distribution of IP addresses is carried out by authorized organizations. A pool of addresses in a certain range is assigned to a specific Internet provider, so the provider and the city from which the computer accessed the Internet can always be determined by its IP address. An IP address can be permanent or dynamic. A permanent one is assigned to a specific user, a dynamic one - one of the free ones at the moment - is issued by the provider to its clients in response to a specific request to access the Internet. If you use a permanent IP address, information about who it is assigned to can often be available to anyone. If a dynamic IP address is used, this information will only be known to the provider, and even then not always: although the provider knows from which terminal the exit was made, this does not guarantee the identification of the user. So, when accessing the Internet from a landline phone, its subscriber number and the address where it is installed are known. When accessing from a mobile phone - the subscriber number and personal telephone number (the so-called IMEI), and when accessing the Internet from a dedicated line, the provider knows at what address the terminal connected through this line is located. However, if access to the Internet was carried out from an Internet cafe, either through a public Wi-Fi access point (in a cafe, at a train station, or even from a car parked near them), or from a mobile phone registered to a dummy, searching for a specific person becomes very difficult or even impossible.

An Internet provider can legally disclose subscriber information only to law enforcement agencies upon their request. Otherwise, it violates both the Federal Law “On Personal Data” and a number of departmental regulations.

The problem of finding a person who has accessed the Internet is aggravated by the fact that IP addresses are not always translated directly. For example, when using GPRS from a mobile phone, generally everyone using this service at the cellular company has the same IP address. In the same way, everyone who accesses the Internet through a so-called proxy server has the same IP address (this is often found in Internet cafes, educational institutions and large office buildings).

In addition, there are programs specifically designed to cover IP addresses - anonymizers. At their core, these are proxy servers created specifically to provide anonymity on the Internet. Some of them (for example, Steganos Internet Anonym VPN) even provide encryption of transmitted information, which prevents it from being intercepted on communication channels. When trying to identify a person who has posted text or other information on the Internet using an anonymizer, a number of steps must be taken. First contact law enforcement. They must initiate a criminal case (if there are signs of a crime) and convince the Prosecutor General’s Office to write a reasoned request to law enforcement agencies of the foreign state that owns the anonymizer’s IP address. This request must be completed in compliance with all necessary formalities, otherwise it will not be accepted for consideration abroad at all. It must be clear from the request that it is not politically motivated, otherwise, according to established practice, many countries will also not accept it for consideration, regardless of the correctness of its execution. After this, law enforcement agencies of a foreign country will contact the company providing anonymizer services and demand information about which IP address they connected to it from. During this entire set of events, which will take a lot of time to carry out, only the address from which the enemies connected to the anonymizer will be revealed. But anonymizers can also be lined up in a chain, when the connection to one of them is made through another...

In addition to what has already been said, it should be noted that there is a distributed anonymous network, Tor, which is created and maintained by privacy advocates. This computer network on the Internet is organized in such a way that it is almost impossible to track the movement of a data packet from the starting point to the ending point.

That is why for most cases, if they do not concern international terrorism, when all the forces of the intelligence services of large countries will be sent in a coordinated manner to capture the villain, we can say that it is technically possible to ensure anonymity on the Internet.

Although we have given an overview of the main methods for ensuring anonymity on the Internet here, for the convenience of readers we will cover them in more detail in a separate section.

Off-line mechanisms to counter the spread of information do not work online

Creating a blog takes 15 minutes. Creating a functional website that does not qualify for a nomination in a web design competition - from 40. Transferring a site to a new hosting - from a few seconds to a few minutes.

Offline during this time it is impossible to even write a statement of claim. Moreover, at the time of writing the book, it was possible to open hosting (that is, buy space on the server where the site will be located) anonymously, using transfers through payment systems that do not provide identification as payment. And if hosting is ordered in another country, then off-line procedures for influencing it become no less labor-intensive than those described by us in the previous section devoted to establishing the enemy’s real IP address. These are very lengthy and sometimes expensive procedures, the result of which can be a court decision to close the hosting, after which, as we have already said, nothing prevents it from being reopened in another country, and within a few minutes the site with which there was a struggle will again be on the air. In addition, it is absolutely not a fact that a lawsuit against a site with black PR will be won. After all, if negative information does not constitute slander or insult, but a personal opinion, and if no laws are violated (for example, on the inadmissibility of publishing personal data without the direct consent of the person to whom it belongs), then the court may not make a decision on it at all removal.

The Internet is a “washing machine” for negative information

If a media outlet publishes false information that defames someone, the victim can go to court and have a chance to receive compensation and also force the media to publish a retraction. And although the system that exists today, even in respected publications, is not perfect in everything (for example, in practice, a journalist who considers himself a “shark of the pen” can publish unverified information - and no one will control his actions), you can still try to hold the media accountable. It is difficult, long, but possible. But when the Internet is flooded with information of this kind, after which the media begin to write about this fact (“information has appeared on the Internet that ...”), there is usually no one to hold accountable.

Gleb Pavlovsky was one of the first to note this feature of the Internet almost ten years ago: “The Internet is an ideal tool for launching necessary stories into the mass consciousness. In addition, traditional media are responsible for the information they disseminate. Rumors transmitted via the Internet are anonymous. But newspapers and television get the opportunity to link to the Internet. That is, there is a real laundering of the so-called black information.”

Hello, dear reader!

This option for solving the problem of countering the spread of negative information is similar to the methods of a bad doctor. Imagine, dear reader, how a person comes to a doctor with a headache and asks for help. The doctor, after listening carefully, prescribes treatment, prescribing expensive medications. Does this, by any chance, remind you of the work of a marketer who reports to management about what customers were dissatisfied with, and then about proposals for improving the situation and the budgets needed to implement the proposals? Agree, dear reader, that there are similarities in the work of a bad doctor and a marketer. Let's think about it and try to figure out what such work will lead to.

Now let’s look at this example to see how we managed to neutralize the flow of negative information. By introducing the coefficient at the sales planning stage, the situation when there was a shortage of the most popular products was resolved. The customer, having received what he wanted, could no longer say that this company did not have what he needed. On the contrary, the customer could say that he can always buy what is required. The flow of negative information has stopped.

Let's return to our topic - negative information, how to deal with it and how to neutralize it. As an adherent of a systematic approach to problem solving, I can say the following... Any problem related to the dissemination of information, especially negative information, must be solved systematically! Problems of this type can be solved in three ways (see Fig. 1).

Rice. 1. Methods for solving problems.

As can be seen from the diagram in Figure 1, each method works at its own time. This does not mean that if you see a situation getting worse, you should wait for the consequences to occur before taking action. Solving the problem using method 3 is the most difficult and costly!

First way. Allows you to significantly minimize losses from negative information, and ideally reduce them to zero. This is a method for those who are accustomed to working proactively, thinking through in advance all the possible consequences of their actions, the actions of their subordinates and colleagues. We can say that this is prevention. After all, it is easier to prevent a disease and take preventive measures than to treat it or, even more so, to deal with complications after the disease. Thus, at this stage we try to prevent the formation of situations that could become the causes of negative information.

Second way. Unfortunately, not everything in business can be foreseen. There are circumstances that are impossible to predict. It is understandable that some of these circumstances may give rise to negative information. We failed to prevent the disease. Now it is necessary to begin treatment as soon as possible to avoid complications. At this stage we solve two problems at once. First, it is necessary to eliminate the cause of negative information. Secondly, it is necessary to neutralize the customer negativity that has already formed.

Let me give you another example from my practice. At the beginning of my career, I worked for a company that supplied IT equipment. In mid-November, one of my clients placed an order for equipment, which I, in turn, had to order abroad. Being, at that time, a person with little work experience, I boldly told the client that his equipment would be delivered to him by the end of the year. Alas, I was wrong. I didn’t take into account that in Europe, according to Catholic canons, Christmas is celebrated at the end of December, and not like here. Therefore, since December 25, customs terminals in Europe have been closed. My client's order got stuck at customs in Europe. At the end of December, I had a very unpleasant, raised conversation with a client who was extremely annoyed that his order was “stuck” at customs in Europe. After long negotiations, we finally came to a common decision. However, this cost me part of the profit - I had to give the client a substantial discount. The relationship with the client has normalized.

We can say that I solved the problem that confronted me using the second method. I lost money on one contract, but retained a client, with whom we later had a lot of joint work.

Third way. The reason for the occurrence of negative information was not predicted at stage 1 and was not neutralized at stage 2. Clients are so “offended” by you that they reduce the volume of purchases from you and increase volumes from your competitors, telling everyone around what an incompetent partner you are and recommend have no business with you. Here they are, the consequences of miscalculations!!!

What to do? First, let's answer another question. Is it necessary to do anything at all? You, dear reader, may want to object to me, say: “Excuse me, if you do nothing, the company will inevitably collapse!!! Actions must be taken urgently!!” And, of course, you will be, to some extent, right. But I propose not to discuss this topic, but to understand the essence of the problem. I am confident that any action you take is aimed at the development of your company, its prosperity, and its profitability. It is quite fair to assume that to some of your clients your decisions will seem correct, but to others they will cause sharp rejection, criticism and negativity, especially when these decisions are put into practice.

I once had the opportunity to observe the implementation of a solution aimed at clients. The company's management decided to restructure the company's customer base. The restructuring involved the following process:

• ABC customer analysis;
• Clients whose average monthly purchase volume did not exceed the established minimum limit were offered to become second-level partners (to make purchases not from the company, but from “larger” clients).

Of course, the client “camp” was divided into two groups. Those customers who still had the right to buy directly from the company were happy because the speed of order processing increased sharply (“small” customers no longer took up time from the company’s managers, and this time was devoted to those customers who remained). Those clients who became second-level partners were extremely dissatisfied, because for them purchase prices became higher. This situation is shown schematically in Figure 2.

Rice. 2. Scheme of distribution of clients after restructuring.

The results of the restructuring showed that the company's turnover increased, while the workload of the company's managers decreased.

However, what to do with the negative information spread by clients who have become second-level partners? To stop the spread of negative information, the company conducted a series of marketing campaigns aimed at developing second-level partners. As a result, all the negativity was removed, and further dissemination of negative information stopped.

Well, now I suggest you, dear reader, to look at the spread of negative information and methods of countering its spread, as they say, at one glance and sum up:

• We all live in time. Negative information does not arise accidentally, spontaneously. Its occurrence is connected with our actions. Using the “3 ways to solve information dissemination problems” method, you can predict the appearance of negative information long before it appears and take measures to avoid such developments. Sometimes it may turn out that negative information and its dissemination will have such small consequences that the need to counteract it will be more resource-intensive than eliminating the consequences of dissemination.
• If mistakes are made at the forecasting stage and the process of spreading negative information is already in full swing, then, following the principles of a good doctor, it is necessary to fight the causes that caused the disease. This may include revisions of the company's plans, and cancellations or adjustments of decisions made... A lot of things. It all depends on the situation.
• If the mistakes made led to negative consequences, when the company has already begun to suffer losses associated with negative information and its dissemination, then time becomes the most important factor! The time that was lost before. Any steps to correct the situation must be clear and consistent. Throwing from side to side will only aggravate the situation. At this stage, there is no longer time to first take steps to neutralize negative information and then return lost customers. At this stage, many processes will have to be done in parallel to each other, and it is extremely important to monitor that the processes do not contradict each other.

As an afterword. History knows many examples when negative information about a company is generated and disseminated by the company itself. Some large companies do this deliberately, using negative information, for example, as a tool to create a competitive advantage or gain additional profit. Dear reader, you have come across such examples, haven’t you? So maybe you and I should learn to use them for the benefit of your company, what do you think?

How can I spread the word about Snail Center events?

The activities of each Snail Center Coordinator begin with the fact that information about the remote event must reach children, parents and other teachers. This is a very important part of your work, dear Coordinators. And we want to help you with our advice and recommendations.

Methods of disseminating information may vary. Here are some of them:

1. Posting advertisements on stands in your office, in the teachers’ room, and other stands in an educational organization.

How to implement: download, print and post.

If necessary, please coordinate with the administration in advance. You can post a schedule of events on the standsfor six months/year, indicating in the notes field your name as the Coordinator of the Snail Center and your office number, leaflets-announcements about individual events also with information about you, .

2. Presentation of award materials and prizes participants in distance competitions and olympiads at school-wide events.

How to implement: contact the administration with a request to allocate time for you at a school-wide event to present award documents to students.

During the presentation, you need to talk about the importance and usefulness of children’s participation in distance events and the achievements of the recipients. Additionally, mention the Snail Center Grants,some upcoming events, invite everyone who wants to participate.

3. Speaking at meetings teaching staff and parent meetings.

How to implement: contact the meeting leader with a request to allocate time for you to talk about the remote competitive movement and the results of the participation of your students and your colleagues in it.

Your speech may consist of several parts: a story about the distance competition movement, a story about the successes of your children and colleagues, presentation of award documents, a story about the Snail Center.and its events, about the Snail Center Grants.

4. Dissemination of information on the Internet: on social networks, on the website of an educational organization, on your blog, and other educational platforms.

How to implement: share information from the Snail Center website and from the Center’s communities on social networks.

There is a special page on the site,which contains various banners that can be placed on the website of your educational organization or on your personal website/blog.

When distributing information, do not forget to indicate yourself as the Coordinator so that everyone who wants to comes to you.

Remember: more participants - more bonuses, more chances to receive a Grant!

Read more about other useful recommendations and materials:

Our advice is for guidance only. Each Coordinator can structure his work in his own way, in accordance with his individual conditions. Take our advice creatively, projecting it onto yourself and your students. But do not forget that the work of the Coordinator must be clearly organized in order to be effective and bring moral and material satisfaction.

Our Care Service will be happy to answer all your questions, write to us

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