The most popular VKontakte communities list of the best. Statistics of top VKontakte groups

VKontakte more 54 million groups and public pages. Of course, many have already been blocked or have not been active for a long time. Today I want to present you with statistical data from more than 3 thousand groups in this post, which, in principle, captured most of the VKontakte traffic.

• 3361 groups and public pages with open statistics.
• 862 603 881 — people who joined them, including millions of bots =)
• Coverage per day - 124 613 285 of people. The daily audience of VKontakte is 48 million people, respectively, each VKontakte user saw at least any news from these groups 2.5 times a day.
• 25 887 467 — unique users in these groups (daily). More than half of social network enters these groups.

The most interesting things are yet to come. Often companies buy advertising in one group or another. The most popular for advertisers are millionaire groups. In my statistics they are 189 .

But everywhere and always there is underwater rocks. An inexperienced advertiser can quickly buy a post in a million dollars, with the hope of reaching a huge number of people. Bought it and is watching. Almost no reaction.

Many VKontakte groups are “concerned” with best case scenario half, at worst - 99%.

Let's look at some “interesting” VKontakte millionaire groups:

Secrets of female beauty
Design it! - decorate your world
Cook it! — delicious recipes
Ogonyok
Secrets of success of great people

Took five groups in total 6,300,000 participants. Daily coverage 284 396 , and only unique users 16 299 per day.

Now let's take one group:

Gambling addiction - 560,000 members, 294,000 coverage And 164,000 unique users per day.

Do you see the difference?

I'll show you an interesting graph:

The higher, the worse.

Of the 100 millionaire groups, only 5 have the best effectiveness in terms of reaching users and unique visitors. They are highlighted in red. Certainly MDK tears everyone up. This group receives 1,000,000 likes on posts per day, about 120,000 reposts, and 80,000 comments. Closer to her is only the group " Institute of Noble Maidens“, also with 1 like, but there are significantly fewer reposts and comments.

And here is another graph, the ratio of unique visitors to the number of participants in TOP VKontakte groups.

The higher the orange bar, the worse it is.

This proves the saying - "Don't believe your eyes." Don't pay attention to the number of participants in groups.

In groups with millions of people - 2,7% - This average unique users to the number of participants.

For example, if you have a group of 1,000,000 participants, no less than 27,000 people should visit you per day,

The average for VKontakte is - 3,5%

For my 500 selected groups, this figure is - 10,34%

And in my TOP100 groups - 18,43%

Ratio of participants to coverage in groups with millions of people:

This is where the coverage goes down - a bad millionaire. All this data is from the statistics table.

You know what’s most interesting is that it’s not always a metric “ coverage» a decisive factor in choosing a group for advertising.

Let's take 100 groups.

Total subscriber reach - 380 000 person per day

Unique users - 780 000 person per day.

How so?! It's simple, you looked at the statistics of groups with erotic content. People directly enter the URL of the group, do not join or like it, but watch it in a cute and playful way.

Because of such clever tricks, different metrics and different influences on conversion, I created my own small rating of group effectiveness.

I won’t talk about formulas, they are elementary. I present to your attention my little work in open access for all. Maybe it will help someone find it necessary groups at an ideal price/quality ratio. I won’t reveal all the secrets of the tables, I hope you can figure out how to use it yourself.

And, if it is useful to you, “pour in” as much as you see fit:

• Ya.Money - 41001631150653
• WMZ - Z236183456552
• WMR - R694147193667
• WMU - U322866130020

Yes, and regular ones thanks, likes and retweets They will suit me too.

Download -

Thank you for your attention, I was with you, lazy Staurus.

It's no secret that the majority of users in our country have accounts on social networks, and the most popular social network in Russia and the CIS is VKontakte. But this platform is suitable not only for communication, but also for earning money, because popular groups And public pages(publics) make very good money from advertising.

TOP 10 largest public pages on VKontakte

The largest public pages on VKontakte as of November 2018.

Each of them has 8.6 million subscribers or more. As you can see, these are mainly entertainment-themed public pages (humor), as well as communities dedicated to cinema and music.

The largest public on VKontakte - New music 2018. He has over 16 million subscribers.

Review of popular public pages on VKontakte

“Laugh until you cry”

In all ages there will be humor hot topic. In the “Laugh Until You Tears” community you will always find various demotivators, jokes and anecdotes. There are no monotonous stories “stolen” from other sites. For better visual perception, a picture is attached to each entry. And the group administrator tries to select really funny and original jokes.

“Culinary masterpieces”

The most popular culinary public on VKontakte has 6.7 million subscribers. These are mainly, of course, women who are interested in cooking and are looking for interesting and tasty recipes with photos and videos.

In this community you can subscribe to the recipe newsletter. The following categories are offered: New Year's recipes, super breakfast, homemade dinner, aromatic lunch. The burning question“What should I cook?” removed!

Did you know?

An educational public page, a collection of facts and interesting life stories. After your first visit, you will be able to find a lot of new and interesting things for yourself. This group has amassed 5.5 million members since its founding.

Nice line

This community posts beautiful words about happiness, love, the meaning of life. You can immerse yourself in reading poetry, apt expressions, stories - there is plenty of material here. A couple of years ago, the public feed was literally filled with advertising posts. Today there are much less advertising and more interesting information. The community has 6.5 million subscribers, 79% are women.

Psychology of relationships

Group on gender relations - in simple words about perhaps the most pressing topic. Subscribers find this public interesting and useful. In addition to romantic, touching and motivating posts, the community publishes tips, games, and in discussions you can even get advice from a psychologist. Among the 6.3 million participants, there is no significant imbalance between male and female audiences - both sexes are equally interested in the psychology of relationships. The public has its own page on Instagram, where there are already 50 thousand subscribers and more than 2 thousand publications.

Watch the video on the topic:

How much do VKontakte publics earn?

Having a multi-million audience on VKontakte is not only pleasant, but also profitable, because all communities make money from advertising.

Let's take the popular community - Laugh until you cry, which has more than 11 million subscribers.

You can also see community statistics there.

Regular subscribers do not have the right to write new posts on the wall of this community; only the administrator can do this. This rule is used to ensure that high-quality and fresh jokes do not get lost among the heaps of rubbish. The developer has achieved great popularity among users and has more than 11,000,000 VKontakte subscribers in his “arsenal”.

The average age of subscribers also matters. There is an opinion that VKontakte is a social network “for schoolchildren,” i.e. for young people under 18 years of age who do not have their own income and the ability to buy anything. Therefore, potential advertisers always evaluate not only the number of subscribers, but also other factors

How to choose a VKontakte public page for advertising

• age and gender of public visitors (are subscribers your target audience);
• number of unique visitors per day;
• subscriber activity (number of views, likes and reposts).

A large number of subscribers can be gained, so you can’t rely only on this indicator. The percentage of unique visitors is important - the higher it is, the better. This figure should be at least 2.7% - if the group has 1 million subscribers, there should be at least 27 thousand unique visitors every day. If it is less, perhaps the subscribers are “inflated”.

As a rule, large public companies themselves publish their statistics so that advertisers can make sure that they are not wasting their money in vain. For example, in the “Laugh Until You Cry” group, statistics can be seen next to prices.

The first graph shows the total audience reach

On the second graph - Feedback(likes, comments)

The third is the gender and age of the audience

Thanks to this information, the advertiser can evaluate the effectiveness of advertising. Advertising in a group with 1 million subscribers and 95,000 unique visitors every day is much more profitable than in a group with 2 million subscribers and 40,000 unique visitors.

How to view group statistics

If a group doesn't publish statistics, you can check them yourself.

Firstly, there is a service socialboard.ru/stat, where you can view statistics of popular communities.

Secondly, to see the statistics, just type https://vk.com/stats?act=reach&gid=12345678 into the search bar, where 12345678 is the community id. If a group is interested in advertising, then administrators, as a rule, do not close this data.

All of these groups are the product of the hard and successful work of their creators. If you understand your needs target audience, persistently pursue your goal and have iron patience, then you too will be able to achieve such results.

If you are interested in VKontakte publics from the position of an advertiser, carefully study all the community indicators and do not be fooled only by the number of subscribers, because this figure can be inflated. In addition, do not forget that in addition to advertising in groups, in social network VKontakte also has targeted advertising.

If you are interested in making money on VKontakte, as well as other ways to make money on the Internet, all the most important information is collected here actual information 50 the best ways make money online

The popular and well-known VKontakte community is good way earn money. The most popular groups on VK have long been not just entertainment, but a stable, well-established business. To achieve great heights you need to work long and systematically, and free ways Use only at the start with extreme caution. What is the secret of such groups and who needs it?

TOP 5 most famous communities of 2018

A selection of the most visited million-plus communities on the social network VKontakte is current in September 2018. Data from the statistical page http://vktoppost.ru/.

Criteria for the popularity of a VK group

The most obvious sign of why a group made it to the TOP is the number of its subscribers. But sometimes, when searching for the desired community, you can observe an interesting situation: the system gives several options and the largest group is not in first place. There are several reasons for this:

1. Small amount of spam (advertising).
2. Optimization. Content oversaturated keywords, also falls into the background, and competent texts bring the page to the first positions.
3. No “dead” subscribers. The system understands well which participants are active and which are needed simply for weight. Such accounts are deleted automatically, which reduces the chances of getting to the TOP.

From which we can conclude that only systematic work and a competent approach to business will give lasting results.

8 secrets of interesting groups on VK

The algorithm for selecting groups is quite complex, and the creators do not disclose it to the general public in order to avoid manipulation. For a group to become interesting to people, the following conditions must be met:

VK group rating

Groups get to the highest positions for a reason. Several factors are taken into account when sampling:

• number of subscribers;
• audience coverage by period;
• growth and activity of participants;

• frequency of publications;
• presence and date of the last ban;
• geo-location of visitors.

All these factors, with the right approach, can be used wisely.

Why is the popularity of the VK group needed?

A group on VK at the very beginning can become simple reason unwind. Smart entrepreneurs act for the future and monetize popularity.

VKontakte is a social media project. Like any media outlet, they make a lot of money from advertising. The formula is simple: popular numerous communities in one advertising post They charge a very tidy sum. Advertising can be hidden or explicit, and have any form: post, link. In the end, if you get tired of this whole thing, you can do like Pasha Durov. He sold his disgusting business and moved to the islands to live out a happy old age. Here are some entertaining pictures for you on VK!

The social network VKontakte has “bloomed” on the Internet so rapidly that many of the communities that users join have thousands, or even millions, of participants. The influence of this social network on huge masses of people is so strong that advertising on this resource can compete in effectiveness with television advertising.

About changes related to the transition to new design VKontakte, described at the end of the article.

Popular VKontakte groups unite people with completely different interests; their focus is surprisingly diverse: from women’s clubs and handicraft “circles” to groups on philosophy and the universe. Therefore, if you do not clearly know what exactly you are looking for, then under the influence advertising appeals, you can easily get lost in them, like in the Bermuda Triangle.

How to find a community on VKontakte

The easiest way to find a community that you like is through the search function provided on the site. Click “Communities” in the menu at the top and you will immediately see a list of popular communities in front of you. In the search, you need to type the query you are interested in, for example, and you will see all the corresponding groups.

They will be shown according to the rating, which is calculated depending on the number of participants and subscribers. Here you can also set a search filter by specifying country and city. In the menu on the left you can choose to search by community type. In addition to VKontakte groups, there are also public pages and meetings (almost the same as a group, but dedicated to a specific event).

But it's not that simple. You won't necessarily find everything in the "popular communities" list best groups in contact, we must not forget that the site is a treasure trove for those who are looking for an audience for advertising. Therefore, many interesting and popular groups are not present in the search due to the fact that they are too carried away with the placement of advertising information.

How to be? How to find groups where all the most interesting things happen. Shouldn’t they wait forever for one of their friends to recommend them and invite them to join?

Where to quickly find a popular group on VKontakte

Even if the VKontakte policy does not allow you to see the real picture, third-party resources will help you do this.

For example, there is convenient service socialboard.ru/stat, where you can see it. The service has:

Update:

For some time now, search on VK has changed. Now it's easy text string with a magnifying glass. Enter the name of the group in it, it will produce quick search all over VK. To search only communities, press Enter after entering text. An expanded search will open, where there will be categories: “Audio recordings”, “People”, “Communities” and so on.

1. Collections of movies, films

A public page with the same “save it on your wall so you don’t forget to look.” For convenience, publications contain the videos themselves along with the lists of films. Lifehacker does not call for piracy: the collections can also be used to watch movies legally.

2. KinoPoisk

Representative office of the largest Russian portal about cinema. Trailers, rumors and news from the world of cinema and, of course, live discussions - all this in the KinoPoisk community.

3. Let's take a look at home

A public website that recommends movies for home viewing- films that are no longer shown in cinemas, but which are always nice to revisit.

4. LostFilm.TV

A public site administrated by some of the most popular voice-over authors of modern TV series. In a convenient navigation menu you can find information about dozens, and interesting news is published on the wall.

Music

5. movie.soundtracks

For those who love soundtracks as much as the films themselves. Other public sites also publish music from popular films, but movie.soundtracks will also delight you with selections of compositions from old or little-known films.

6. New Albums

Not a single, even more or less noticeable, worthy release will pass by this public page. For supporters of legal listening, the selections are provided with links to Apple Music.

7. Perception of music

Musical selections of different genres. There are only two unifying criteria: quality and beauty. For convenience, the community has a search by genre, as well as a schedule according to which thematic collections are published.

8. Native sound

A public page for fans eager for new discoveries. “Native Sound” publishes both selections of fairly well-known performers (Tesla Boy, Pompeya) and little-known ones, but tested by very picky administrators.

9. History of music

In this group, multi-genre selections are accompanied by generous Interesting Facts certificates For example, “Day in Music History” posts are published daily, reporting on events in the world of music that happened many years ago.

Literature

10. Books & Audiobooks

This community publishes both book selections and individual works. An excellent option for those who like to listen to VKontakte audio while on the go: most of the posts on the wall are accompanied by audiobooks.

11. A thousand devils, what a book!

A public page telling about worthy writers and their works. In addition to collections, audiobooks and reference information, TCKK has another important advantage - the opportunity to communicate with like-minded people. The works are actively discussed in the comments, and the administration publishes a daily evening entry “What book do you read at night?”

The science

12. Museum of Cosmonautics

The official public page of the Museum of Cosmonautics, founded in Moscow in 1981. Not only news from the life of the institution, but also interesting facts about the history of space exploration are published on the wall.

13. N+1

Representation of the popular science publication N+1 “VKontakte”. Articles are published on the latest technological developments, news from the world of physics, biology, astronautics and robotics.

14. Arzamas

“The history of culture in video, texts and photographs” is a description that fully corresponds to the content published by the Arzamas publication. In the community you can learn a lot about interesting things, which are not taught in history and literature lessons, for example, about vegetarianism in pre-revolutionary Russia and secret signs in “Oblomov” by Ivan Goncharov.

15. History elective

Texts in which the character and individuality of the author are felt are sometimes much more exciting to read than the usual articles written in information style. The author of the public is Olya Andreeva, a columnist for the Diletant publication, who delights subscribers with weekly articles on history.

Business and motivation

16. Startups and business

Public publication of vc.ru, which writes about startups, growing businesses and new earning models. No useless quotes or general motivational advice - just facts, news and interviews with entrepreneurs.

17. IQ Blog - Business secrets

For those who need motivation and support with advice on , this public page will help. Posted on the wall different entries: quotes and facts from the lives of historical figures, useful articles and thematic book selections.

Sports and fitness

18. Sports articles | Body-building

In this public, the purpose of motivating is not catchy quotes, but detailed, useful texts, recommendations from which can be applied in practice. Articles from this community will help you not only give your body the desired shape, but also do it competently, without harming your health.

19. Personal trainer

Another public page for those for whom improving the body is not just another hobby, but one of the prevailing goals in life. Many posts are supported by videos.

20. Body fitness, fitness bikini, fitness

In this community you can find everything necessary information to keep your body in shape: motivational quotes, funny pictures, exercise instructions, nutrition tips and even diet recipes.

Cooking

21. PP. Healthy lifestyle Recipes

Continuing the previous category: a public page with recipes for dishes that will not harm your figure. The administrators assure that all recipes are original, and the photographs of the dishes are real.

22. Cook it! - delicious recipes

A public page with regular recipes, not just for those losing weight. Its audience is more than two million people, and the number of entries is approaching 60 thousand, which allows us to talk about Cook it! as one of the most popular and complete recipe books on VKontakte. For convenience, the “Information” block contains a special “Search for recipes” item.

Miscellaneous

23. Freakbook

Every day Freakbook collects interesting articles on the Russian-language Internet and offers them to the reader with a note about the time it will take to read.

24. New about

Another public broadcasting best materials Internet, this time - foreign. Administrators invite subscribers to vote in a poll for an article on English language, which they would like to read. After some time, a translation of the article is published.

25. Life hacker

And finally, we couldn’t help but mention our public page. The community broadcasts articles from the site to different topics, united by a common goal - to make the reader's life better.