The most active time on VK. The best time to publish posts on Instagram. Optimal time to post on VKontakte

Recently, I set out to find out what time I should publish posts on VKontakte in order to get maximum coverage. To find out, I did some research.

We will talk about groups of copywriters. Other areas have their own audiences with their own preferences and schedules.

Theoretical part

Interested subscribers regularly come to the group to read new posts. There is no point in adapting to them. The more interesting you write, the more people will remember about the community and view its wall.

But you can influence the number of people who see the post in the news. To do this, you just need to publish content when a lot of your subscribers are online. or just before rush hour. These are the indicators I measured.

Let's experiment

For experiments, I chose 3 communities: Overheard | Copywriting, My blog Web.txt and Panda Copywriting (the liveliest of the major groups). Goal: determine the time with the maximum number of online copywriter subscribers.

The study lasted a week - from July 14 to July 21. Every hour, starting at 9 am, Alexey and I checked online in these three groups and entered the indicators into a table.

In total I made 7 simple tables

And then I calculated the average values, divided the results into groups: from the warmest (peak online) to the coldest.

Everything was calculated according to Moscow time.

1pm is the busiest time

Early in the morning people are still sleeping - there is no point in publishing posts. The revival begins at noon, reaches a peak value by 13-00 and lasts for another 4 hours. high level. After 5 p.m., working copywriters go home - the online service drops. And at 21-22 o'clock people come in again.

What conclusions can be drawn from this:

Best time for publication - shortly before the lunch rush. For example, at 12-30.
The next post can be published immediately after lunch - online will be large for a few more hours.
Publish evening posts around 20-30 - before the night peak.

Days of the week

At the same time, I will share the results by day of the week. This will be useful for those who do not write posts daily.

Weekends are always terribly slow

Of course, statistics based on one week's results are not very accurate. Therefore, I do not advise you to listen to her too much. Now I'm working on automating measurements. When everything is ready, I will collect evidence in a couple of months - and then I will publish new, more accurate data.

But here the statistics of the Overheard group come to my aid. There people offer content themselves, new posts appear regularly throughout the day. And we can look at activity statistics by day of the week.

Activity chart in Overheard | copywriting for the last month

Do you see the "pits"? It's the weekend. Don't post anything important on the weekend. Nobody will read this. The coolest content should be released on Monday-Tuesday. Then you will get maximum coverage and the group will grow faster.

Social poll

I conducted a survey with almost 200 people. The purpose of the survey is to find out what time people prefer to view news feed.

Most often the feed is scrolled in the morning and evening

Conclusion: publish evening posts (at approximately 20-00) - great idea. Firstly, there is a good online presence in groups at this time. Secondly, people are already free from work and ready to read your content. Thirdly, almost no one writes at night - so in the morning your publications will still be closer to the beginning of the news feed.

Of course, 200 people is very little. Don't take this survey too seriously.

conclusions

I repeat. I conducted research in copywriting groups. It only applies to copywriters. If your target audience is not copywriters, do not use this data. They may not work for you. It’s better to take a week and monitor your subscribers - it will immediately become clear to you when the content should be released.

What can be learned from the study:

The best time to post is before lunch. This way you will get maximum coverage in the news.
Second place goes to the evening - 20-21 hours. The online presence is good at this time, and your publications will still be visible in the morning.
Don't post anything important on the weekend - your coverage will be minimal.

Thank you for taking the time to read this post. I hope my little research will help you increase your reach.

Rate this article:

Subscribe to the newsletter

.sp-force-hide ( display: none;).sp-form ( margin-left: 0px; display: block; background: #ffffff; padding: 15px; width: 550px; max-width: 100%; border-radius : 0px; -moz-border-radius: 0px; -webkit-border-radius: 0px; background-repeat: no-repeat; background-size: auto;).sp -form input ( display: inline-block; opacity: 1; visibility: visible;).sp-form .sp-form-fields-wrapper ( margin-left: 0px; width: 520px;).sp-form .sp- form-control ( background: #ffffff; border-color: #cccccc; border-style: solid; border-width: 1px; font-size: 15px; padding-left: 8.75px; padding-right: 8.75px; border- radius: 4px; -moz-border-radius: 4px; -webkit-border-radius: 4px; width: 100%;).sp-form .sp-field label ( color: #444444; font-size : 13px; font-style: normal; font-weight: bold;).sp-form .sp-button ( border-radius: 4px; -moz-border-radius: 4px; -webkit-border-radius: 4px; background -color: #282e3a; color: #ffffff; width: auto; font-style: normal; font-family: "Open Sans", Arial, "Helvetica Neue", sans-serif; box-shadow: none; -moz-box-shadow: none; -webkit-box-shadow: none;).sp-form .sp-button-container ( text-align: left;)

GoldCoach SMM specialist Andrey Dovgy spent more than a year analyzing when it is best to publish posts on Instagram, Facebook and VKontakte so that as many people as possible can see them. Based on the results, he created a cheat sheet that he uses every day in his work, promoting GoldCoach products and our brand on social networks. © Olga Lutsenko.

From the cheat sheet you will learn when to publish posts on social networks in order to receive more clients.

Time to post on Facebook

Subscriber age: 25-50 years.
Number of subscribers: more than 1.5 billion people.

Who's on Facebook?

A platform for specialists, politicians, aspiring and existing entrepreneurs, people who are looking for new business and work opportunities.

Also Facebook is a platform for communication creative people.

Expensive products, original branded goods (not copies), information products, TOP-segment services (beauty salons, personal care, sports passes), paid books, expensive tours.

Best time to post on Facebook

10-12 am and 8 pm. Peak times are 10am and 8pm.

Necessarily Post on Sunday at 9-11 am.

Worst time to post on Facebook

From 12 to 16 o'clock and until 9 o'clock in the morning.

Avoid post on Monday morning until 10-11 am.

Time to Post on Instagram

Subscriber age: 25-45 years.
Number of subscribers: more than 500 million people.

Who's on Instagram?

In social Instagram networks those who have something to show in photos and videos are sitting: travelers, beauty salon masters, movie stars, fashion stars, music stars, online store owners, models, screen stars, fitness trainers, successful entrepreneurs, “majors” - everyone who has what to show in photos and videos. More than 70% women.

What products are best to promote on this network: clothes, all goods for status - phones, accessories, everything related to fashion. Products and services for women.

Best time to post on Instagram

At 10-12 o'clock and 18-19 pm.

Necessarily Post on Wednesday and Thursday at 6-8 pm.

Worst time to post on Instagram

Before 9 a.m., 1-5 p.m., after 10 p.m.

Avoid post on Sunday and Monday until 10 am.

Time to publish posts on VKontakte

Age of subscribers: different, the most active users are 15-30 years old.
Number of subscribers: more than 390 million.

Who is on the VKontakte network?

IN social network VKontakte is populated by young people who are eager to communicate, actively listen to music and want to keep track of updates in the lives of friends and acquaintances. There are also businessmen, but there are few of them yet. Now this network is considered a social network of “schoolchildren”, but those who were schoolchildren in 2006 are now earning money and are ready to spend it on their favorite social network.

What products are best to promote on this network: inexpensive clothing, copies of branded goods - clothing and equipment, tourism. It's good for young performers to promote.

The best time to post on VKontakte

8-9 am, 12 noon, 6-7 pm.

Necessarily publish posts on Saturday at 18-19 hours.

The worst time to post on VKontakte

From 21 to 6 am, from 12 to 16-17 hours.

Avoid post on Monday until 9 am.

What and when to publish

In the morning time- short entertaining posts.

In the morning, people haven’t really woken up yet and at the same time they are in a hurry. They don't have the time or desire to read a lot. Therefore, short notes and pictures are good at this time.

Day and evening- time serious posts, in which there are “multi-letters”.

After 12 o'clock, people are already “turned on”, digest information better and are not in a hurry, so they can devote time to long notes.

Do you like the information? Tell us about it on your social network!

It is known that a lot depends on the proper placement of posts. It doesn't matter where you post advertising post or an entertainment post, you are interested in the number of people who will see this content. In addition, it is important not only the number of views, but also the right time so that people are in an environment that would allow them to absorb the information from this post.

Choosing the right timing for posting

What time is the most favorable for posting? It’s worth emphasizing right away that a lot depends on target audience, as well as the themes of the group. Therefore, there is no standard framework for every community. In one group, the morning may be the best time for posting, in another group it may be the evening.

How to make a better schedule

Some large communities post every hour. However, such a schedule may not be entirely suitable for small publics. Therefore, before choosing which is the best time for you, you need to think about some points:

Try to analyze your target audience. Determine who your subscribers or clients are. For example, if these are residents of Moscow, then the highest activity of subscribers from this city is from 13:00 - 15:00 - break time, as well as from 20:00 - 22:00 - the time when people take a break from a difficult school or work day. For example, if your target audience is schoolchildren, then you need to understand that they study in the first half of the day, and it makes no sense to post at this time. It has also been noticed that good activity among school-aged users is observed in the morning from 7:00 to 9:00 am, not only among schoolchildren, but among all users, since many, as soon as they wake up, immediately go to their favorite social network to check email and number of likes under your new avatar;
When placing an advertising post, you also need to consider who your potential client. If this is a working person, then it is better to publish the post in the evening. If these are housewives, then you can post during the day. However, it has been noticed that in the evening the news feed is overloaded, as users are bombarded with a large flow of posts, so there is a high probability that your post may simply get lost among others, and the user may not even see it. Also, due to such a flow, when posting a post, for example, at 19:00, it can only reach 19:30 in subscribers’ feeds.
If the group statistics graphs don’t tell you anything, then you can check the time of greatest activity in your community by temporarily observing how many views and likes posts get. Post to different time, until you determine exactly those hours when the highest activity in your group;
There are still some nuances in posting that apply to almost all groups. On weekends and holidays, statistics will differ from weekdays. Moreover, it seems that on a weekend, on the contrary, many are at home, and there should be more activity, but this is not the case. Many people these days simply spend time with friends, or devote it to playing their favorite game. Be that as it may, on weekends and holidays there will be less activity, and choosing the right time for posting on these days is difficult, since it all depends on how subscribers plan their day;

How often to post

Finally, the amount of time between posts is important. It’s good if the interval is approximately equal, for example, every three hours. Although some people post every hour to be sure of the timing of publications, this is not entirely the right tactic. It’s better to publish fewer, but high-quality, posts than many, but uninteresting ones. One catchy post can attract more attention and be statistically better than several uninteresting ones. Moreover, some users are annoyed by too many posts from one group.

No one can say for sure what time is the best time to post on VKontakte. Periodic analysis of activities, coverage and advertising response made it possible to calculate two main time periods when the effectiveness of posted posts will be the highest.

The first period is from 12 noon to 3 pm, that is, the lunch break and the hours adjacent to it. The surge in activity in this period is due to the fact that on the eve of lunch, many employees begin to kill time on social networks, sitting in their favorite groups, they prefer to combine the meal process with monitoring the news feed, and spend the time after lunch getting into a working mood, again disappearing among spaces of social networks.

The second period is from 21 to 23. This is the best time for posting, and it is in the evening that maximum coverage is achieved. Returning from work, people monitor the news feed from their devices on the go, and when they get home they often switch to computers, or just collapse into a comfortable chair with their phone, continuing to explore the expanses of social networks in search of new posted content.

But all this is only average data, which depends on the age of subscribers, their place of residence, hobbies and other factors. Any community has a different audience, different attendance and activity. Therefore, in each individual case, it is advisable to carry out the analysis yourself in order to always know when it is better to display this or that information.

Important! Post on VKontakte not at regular hours, but a couple of minutes later. For example, it is good to display a recording not at 20:00, but at 20:02, not at 12:00, but at 12:01, etc. Similarly. This is necessary for the reason that posts in most communities are published at exactly the same time, which forces you to compete for coverage in an unequal fight with hundreds and thousands of other, larger publics. If you post a post a couple of minutes later, then the peak of posting will pass, and you will find yourself in the feed above the overwhelming majority of other communities.

There is also an opinion that it is better to post commercial posts on weekdays rather than on weekends, since on Saturday and Sunday people devote more time to family and leisure, preferring to put social networks in the background.

We distribute posting correctly - a 6-point system

Knowing the most effective hours is not enough to properly build a publishing system. You need to properly distribute content throughout the day. For most communities, with average frequency 10-20 posts per day, the following system is suitable:

morning (6:00-7:00) begins with positive, simple publications;
from morning until lunch, posts of average quality occur at infrequent intervals, sometimes alternating with strong content;
during lunch hours the quality of publications is slightly enhanced and high-quality materials are used;
from lunch to evening, average posts again alternate with strong ones, gradually increasing the frequency of publications;
in evening prime time, it is necessary to use the strongest content and increase the frequency of its posting in order to reach the maximum audience that this moment actively scrolls through his news feed;
The day ends with simple fasts closer to midnight (23:00-1:00).

Scheduling delayed posting

Wherever you are and no matter what happens, posts should always be posted. One or two days of downtime in publishing may well cover the entire previous one. long work, therefore, such a situation should not be allowed under any circumstances, and this is where a postponed post will come in handy.

To help set up a competent publishing process in the community and on the page, there is a timer that allows you to create delayed publications. Thanks to this functionality, you can prepare content in advance, arranging it for the best time, and it will appear on the wall on the right day and at the specified hours, maintaining the interest and activity of subscribers.

With the help of auto-posting, you can provide the community with material for a long period of time, while focusing on other important areas of project development.

A little parting word

The functionality of the VKontakte social network is quite extensive, and if used correctly, you can make the work of maintaining a community easier by automating part of the work process as much as possible. Develop a content strategy, prepare blanks, ideas and templates for publication, decide on the target audience and the right time for posting, set the content on a timer and start. And remember: the main thing is the quality of the content, because without it, even the most productive hours will become just time gone by.

Internet services for business.
A link to the material is required!

The main goal pursued by companies that own accounts on social networks is to attract the maximum number of users to their page. The successful timing of publication determines how many followers will see the information offered. Therefore, it is important to choose the best time to publish posts, when the majority of the audience is active, but at the same time the social network is not oversaturated with other publications.

The analytical agency Popsters conducted research on the dependence of the time of day and day of the week on user behavior on social networks. Based on the data from this study, we can draw conclusions about what time the effectiveness of publications will be highest. Studies only provide averages: to determine the best time to post specific page, it is necessary to experiment with the period of news posting and monitor the activity of subscribers.

Lifehack: to automate the process of posting publications at the right time, use .

The Instagram social network reaches a predominantly female audience aged 25 to 45 years. The range of interests of this audience: beauty, fashion, cinema, celebrity life, active and healthy image life. Most often, users access Instagram from their mobile devices.

Optimal time for posting largely depends on the target audience: young people and students visit Instagram throughout the day, working users most often come to view the news during their lunch break or at the end of the working day. According to the schedule, the greatest activity occurs at 9 a.m., at lunchtime from 3 to 5 p.m., and in the evening from 7 to 9 p.m.. It is also worth noting that between 9 a.m. and 10 p.m., the activity of Instagram users drops slightly.

Latergramme experts say that it is best to post content between 17.00 and 21.00, when most people leave work and go home. The smartphone is always at hand, so you can read the latest news.

Experts point out that in the evening the number of publications is significantly reduced, which increases the chances of reaching a larger audience.

Analyzing the activity of followers by day of the week, we can draw the following conclusions:

photos can be posted daily at 12, 15, 17-18 or 21 hours. If it is not possible to post every day, then choose Monday, Wednesday and Thursday.
video publish after 20.00 on any day or on weekends when subscribers have more free time (instructions:);
Live broadcasts are best done at the end of the week or in the evening. If this is not possible, it is necessary to warn users in advance about the broadcast time;
If your page is popular all over the world, then when choosing a posting time, do not forget about time zones.

The active audience of users of the VKontakte social network are young people, schoolchildren, students and freelancers aged 13 to 34 years. VK users communicate, listen to music, post photos and read news in various communities.

Peak activity of VKontakte users occurs at lunchtime from 11 to 13 hours and in the evening from 17 to 23 hours.

During the first time period, users are preparing for their lunch break. Having put aside work matters, they scroll through the news feed, waiting for the long-awaited rest. During lunch, most people continue to “sit” on social networks.

In the second period of time, users have already returned from work and continue to monitor VK news, often moving to the computer.

Analyzing audience activity by day of the week, we can conclude that better days for posting - this is the weekend.

Recommendations for posting content on the VKontakte social network:

morning is the time for entertainment news, users wake up and start getting ready for work or school, they are not yet ready to perceive information;
lunch is time for serious content that can contain numbers and analytics. People have already tuned in to the working rhythm and are ready for useful information. Until the evening, post as often as possible, alternate informative posts with entertaining ones;
in the evening, it is recommended not to slow down the frequency of publications in order to reach maximum audience. Leave the most interesting and important news for the evening. End the day with nice wishes for your followers.

To more accurately determine the best time to publish posts on VK, taking into account the specifics of the audience, you need to:

Conduct an analysis: what groups are your users subscribed to, at what time are they most active (likes and comments);
Determine the rest time for users; during this time you should post only short entertainment news and funny pictures.
Publish posts at non-standard times: at 12.20, 13.45, etc. During regular hours of peak activity it is placed a large number of publications, which increases the risk of your news getting lost.

Facebook users are predominantly entrepreneurs, top managers, public figures, programmers and people creative professions aged from 25 to 50 years. They are interested in news from business, politics and cultural sphere. This social network concentrates most of the professional audience that establishes business contacts.

The best time to publish is from 14:00 to 15:00. Facebook is dominated by working users who, after their lunch break, want to read interesting news and comment on friends' updates. Posts published at 13-14 hours collect a large number of reposts; if you need clicks, post the news after 15.00.

User activity increases on Monday and Friday, because... on Monday, users are not yet ready for the work week and spend time on social networks, and on Friday they are already preparing for the weekend.

According to research from HubSpot and Microsoft, the optimal time to post is Thursday and Friday from 1 to 3 p.m.

Pay attention to the specifics of your target audience (housewives can view the news at any time, and business people only during free hours).
Study the statistics of visits to competitors' pages depending on the time of day and day of the week.
Publish news during periods of greatest user activity.
Experiment with posting times to find best option, try publishing information during periods of less active audience activity. Perhaps the amount of information is dwindling at this time, but your audience is still online.
Post your news at the same time so that your subscribers get used to the regularity of your posts.
Experiment with posting days if you post several times a week.

The target audience of the Odnoklassniki social network is similar to the VKontakte audience, but older. Odnoklassniki is visited mainly by women who communicate and look for something interesting. Users don't like to read long posts: More interesting here are entertaining and humorous content, as well as short videos.

The largest number of users log into the social network in the morning from 9 to 11, when they get to work or places of study, in the afternoon from 15 to 17, when students and schoolchildren return home, and in the evening from 19 to 20, when they come home working people. During periods of greatest audience activity, it is recommended to post at least twice a day.

Similar to the social network Vkontakte, most people are on Odnoklassniki on weekends.Recommendations for posting on Odnoklassniki are similar to those given for the VKontakte social network.

When is the best time to post videos on YouTube?

The majority of YouTube users are people aged 18 to 54 years, 10% of the audience are children and teenagers from 12 to 17 years old. Most often, video clips are viewed by men aged 18 to 24 who are interested in cars, electronics, sports and computer games. Most active users young people aged 25 to 34 are considered.

According to data from the Frederator Networks site, the maximum number of users gathers on YouTube from 14 to 16 hours from Monday to Wednesday, from 12 to 15 hours from Thursday to Friday and from 9 to 11 on weekends. This is the best time to post videos on your channel. Thursday, Friday and Saturday are the days on which videos are collected greatest number views and likes.

determine the average age of your target audience. Schoolchildren are free in the afternoon, and working users watch videos most often in the evening;
take into account the difference in time zones if you want to reach the maximum audience around the world;
post videos regularly at the same time, so subscribers will know when to come to the channel for a new video clip;
Monitor the video view statistics to adjust the time if necessary. Statistics can be viewed in the Creative Studio - YouTube analytics.