Push messages are coming. Push message - what is it? How to enable and disable Push Notifications? How push mailings work: principle of operation

One of newest types attracting the attention of a wide audience to goods and services is the technology of push notifications (English push - pushing), arriving at mobile gadgets users or appearing in the browser. Compared to traditional information options, this method is faster and more widespread. What nuances do website owners need to know if they are planning to use such a promising notification tool?

Push notifications - what they are and what they are for

Push notifications are small windows with advertising information that appear on top of all other open tabs on your device. Any gadget connected to the Internet is capable of receiving advertisements of this kind.

The American company HubSpot found out which first sentences do not inspire the reader, but, on the contrary, force them to delete the letter.

In our article we have collected 5 such phrases and ways to correct mistakes.

Popping up in the background open window, a push notification definitely grabs the user's attention. Since the size of the message is minimal, even during the time required to close it, a person willy-nilly manages to familiarize himself with the contents of the notification. If you are interested, a hyperlink is provided for more detailed information.

On this moment Marketers face even more difficult task. It is due to the fact that it is becoming more and more difficult to promote goods and services every day. Information space oversaturated with advertising, competition is constantly growing, especially in global network, which is more actively used than ever to use unusual forms of promotion. Push notifications are one of the the latest ways conveying information to potential consumers.

The specificity of push notifications is the targeted nature of receiving information, since each subscriber registered on the network has a unique encrypted token.

When a user subscribes to web push-messages will be sent directly to his PC. Sending the same push notification to mobile phone or another user is excluded, since each site has its own token.

Who is suitable for sending push notifications?

Online stores

Push notifications are used to increase online sales. Messages may contain information about discounts on specific types of goods. In order to increase the effectiveness of push notifications, a preliminary division of the audience into segments is required.

News portals and blogs

This technology has long been adopted by means mass media. Their subscribers are already accustomed to reading notifications about the latest news on a topic that interests them. Push notifications for a site that specializes in publishing cutting-edge articles are reliable and convenient way maintain the attention of your audience.

Online events

It often happens that, having become interested in the topic of an upcoming webinar, a user registers to participate in it, but then forgets about it in the hustle and bustle of daily affairs. Missing an online lecture can be frustrating and depriving. necessary knowledge. Push notifications in the browser will help you avoid these annoying mistakes by reminding you of the date and time of your online conference.

Statistics and numbers

There are portals that are a source of much needed business people information about exchange rates, the rise and fall of stocks, etc. Push notifications containing such information will be appreciated.

Push Notifications: Advantages and Disadvantages of Use

First of all, it is necessary to emphasize the crucial role of push technology in raising advertising and the entire process of promoting goods and services to new level. The consumer can finally stop being the recipient of numerous spam messages.

There are many things to note common features between SMS messages, email newsletters and push notifications. Wherein new technology has a number of advantages:

Easy to subscribe. To express consent to receive notifications, the user only needs to check one box.
Good visibility of notifications. An ad that appears on top of running applications, according to the Jeapie service, is read almost 100% of the time. The number of subsequent clicks on the links it contains is also much higher than in the case of advertising banners.
It's easy to install services on your website. The installation procedure for the push mailing module is simple and only requires entering a code.
Price. Bulk mailing SMS messages are not covered. unlimited tariffs operators mobile communications. Therefore, the cost of sending is directly dependent on the volume of text sent. Unlike SMS, the price of push notifications is calculated based on the number of subscribers. In addition, there are services that do not charge any fees for their services.
No spam. A user who receives too many untargeted notifications can easily unsubscribe and rid himself of the flow unnecessary information. Unlike push technology, to email or number cellular communication messages can be sent by numerous spam services, for which it is not a problem to obtain such data.
Relevance of information. Recipients of the disseminated information are only those users who have confirmed their interest in it.

All these factors contribute to the fact that push notifications are rapidly spreading as a unique advertising tool. Their efficiency and relevance allows users to keep abreast of all updates.

The disadvantage of using push notifications is the low percentage of Runet users who are aware of the existence of this technology. Therefore, consumers often do not agree to receive these messages because they do not understand its essence.

In addition, there are still too few sites that maximum efficiency take advantage of push notifications. So global growth in this segment of the advertising market is still ahead.

The limited volume of notifications should also be taken into account, which cannot exceed 125 characters. This encourages creators advertising texts formulate information briefly and succinctly. Push technology is another tool in a marketer’s arsenal that requires skill to master. Only then can it be guaranteed that the use of such messages will give the expected result.

Types of push notifications

Browser (web) push notifications

They can be received by the user’s computer or his Android device on which the Google Chrome, from the site where you subscribed. iOS devices do not have the ability to receive web-push notifications.

GCM: Google, absolutely free, you just need to create a key in the developer console.
APNS: Apple, you need a developer with a certificate, or you can purchase it yourself for $100 per year.
MSP: Mozilla Push Service, requires no payment or registration.

There is no need to spend thousands of rubles for the number of notifications or subscribers. The service itself costs nothing, while the operator will have to pay for sending SMS. Remuneration may be charged for intermediary services, comfort level, and calculation of statistics. But the cost of such a package will be insignificant, and with the increase in the number of subscribers it will constantly decrease. If we're talking about about a million notifications per hour, of course, it may require several thousand rubles, but it’s worth it. When it is necessary to send out 100 thousand notifications per day, this is a very small load on the server. GCM allows you to send 5-7 thousand push notifications per second. Although there is big number services they want for this service 1 thousand rub. per month.

PushAll provides the ability to send all types of notifications completely free of charge, without setting any restrictions.

Mobile push notifications

Mobile push notifications are frames with messages that appear at the top of the screen, in the so-called “curtain”, on the lock screen.

The very concept of push notifications gained popularity shortly after its introduction Apple service Push Notification Service (APNS), which allows you to send notifications to devices running iOS 3. Moreover, with the introduction of this Google technologies was significantly ahead of Apple, making it possible to send such messages to Android a year earlier.

Whoever owns the palm, at the moment it does not have of great importance, since today there are many different services based on push notifications under the brands of various companies:

Apple adding push system(APNS) for iPhones, introduced their use for iOS and Safari.
Google implemented Android Cloud to Device Messaging (C2DM back in 2008, having replaced it in 2012 with Google Cloud Messaging (GCM). Of course, this service allows you to send notifications to Chrome-based applications as well.
Microsoft, according to tradition, is trying to catch up with the leaders by creating MPNS. This made it possible to send push notifications to Windows Phone from its seventh version.

There are three types of push notifications in iOS:

Audio—the user is notified of an incoming message using a sound signal.
Audio/Banners—an audio alert sounds and a banner appears on the screen. The contents of both types of messages can be viewed by lowering the “curtain”, i.e. in Notification Center.
Badges (Russian icon, symbol) - a number or a corresponding picture appears near the application icon.

Windows Phone 8 also has three types of push notifications:

Toast (Russian toast) - a notification appears and remains for 10 seconds at the top of the screen. Of course, if desired, the user can go to the application by clicking on it.
Tile (Russian tile) - appear as numbers on a tile (Live Tile) superimposed on the application icon.
Raw (Russian rough) - used to transfer some information inside an application, most often intended for a game.

Not available in Android OS special system, allowing you to demonstrate incoming push notifications. They arrive in the application and can be transmitted in any form, just like raw notifications in WP8. Having received the data, the application either issues a standard notification in the “curtain” and at the top of the screen, or a banner appears, as in iOS.

But, based on Android's exceptional ability to respond sensitively to all innovations and adapt to any requirements, push notifications can appear in free form. Let's say an application window may open, which contains all the advertising information.

How push notifications are used in marketing

Marketers have appreciated the capabilities of push notifications and began to widely use them for promotional purposes. However, it is very important not to cross the barely visible line between the desire to help the consumer and intrusiveness. The purpose of notifications should be to create a long-term cooperative relationship between the seller and the consumer. That is why they must meet the requirements of relevance and relevance.

For example, the sale by a developer of educational applications for children of space for push notifications to a company that specializes in wholesale trade coffee, will lead to the fact that the messages will not find the desired response and will be regarded by recipients as spam. This may provoke mass unsubscribe from such an application. There is an option for marketers to use GPS technology to send push notifications to the phone of consumers who are currently in close proximity to stores or cafes. This way of establishing cooperation seems more logical, since users receive information in right time and in the right place.

Another useful use of push notifications is to notify the user about the activities of their friends on social networks. For example, informing Facebook about new comments on their posts using push notifications in the browser.

When planning to use mobile or browser push notifications as part of your marketing strategy, check your actions against the following points:

The content of notifications must be designed for the target group of recipients and meet the requirements of relevance.
The ability to discuss the content of messages with friends on social networks increases their effectiveness.
The mailing must include the possibility of cancellation at any time.
Use moderation when sending push notifications. If their daily number exceeds 5-6, there is a high probability of losing subscribers.

Positive results come with experience. It's okay if your first attempt at sending push notifications doesn't bring the expected profit. By analyzing errors, you can improve the effectiveness of your actions in this direction.

2 ways to send push notifications

Method 1. Independent installation on your website

The first method makes it possible to be independent from specialized services and is absolutely free, but will require some effort. The main requirement is support by your site secure connection By https protocol, that is, having an SSL certificate. If you don't have one, you'll have to worry about purchasing one. The cheapest certificate will cost 500 rubles. in year.

After purchasing the certificate, you must API creation. The usual is enough for this Google account. All you need to do is go to console.developers.google.com and create new project powered by Google Cloud Messaging.

Method 2. Using third-party services

Another option would be to contact specialized services, which allows you to connect push notifications to your website, which requires purchasing an SSL certificate. In addition, you can create motivating widgets to more actively attract users. To the disadvantages this method This includes a two-stage subscription system and the need to pay for the services of intermediaries as the number of users increases. But despite this, working with services makes setting up push notifications much easier.

10 Ways to Make Push Notifications More Effective

1. Notification text

The text of the message, without a doubt, can be called the most important condition on which the effectiveness of your push notifications depends. After all, in an extremely limited volume (no more than 120 characters) it is necessary to fit text that fully reflects the essence of the proposal or advertisement. On at this stage The work of a copywriter, who is required to solve this difficult problem, is of particular importance.

If you don't want your message to be read by the user and forgotten a minute later, do not lose sight of the following: it must contain a clear message to action and indicate the benefits that the consumer will gain by taking advantage of the offer. Push notifications are not enough to be effective. general information about a sale going on in the store. It is much better if it contains the advantages that will be received by the user to whom it is addressed.

3. Alert time

The specificity of push notifications for websites is such that the user is expected to respond immediately. Therefore, we must not forget that subscribers may be in different time zones. Therefore, it is very important to respect the time frame. Notifications should be sent to subscribers at a time during the day that is convenient for them, regardless of their location in any part of the world. This will require additional effort on your part, but will be appreciated by users.

4. Mailing frequency

Often, website owners deprive themselves of subscribers by not following the precautions when sending push notifications. Even if this tactic produces positive results at first, over time, excessively frequent messages begin to cause irritation and lead to unsubscribe.

5. Segmentation

In order for push notifications to work as efficiently as possible, it is impossible not to take into account that each group of subscribers has its own prevailing interests, messages on the topic of which will be more in demand than other information. Therefore, at the subscription stage, it is necessary to receive answers to several questions that will help determine the main directions. Another basis for segmentation may be the degree of activity of your site users who are subscribed to notifications, as well as the content of the pages they view.

6. Offer to enable push notifications

Many users, when installing the application, immediately refuse to receive notifications. Work with them by asking them to agree to subscribe based on the benefits they will receive as a result. For this purpose, you can use the application's internal notification system.

7. A/B testing of mailings

Messages also have the ability to perform A/B testing. This tool helps you rank the effectiveness of push notifications. Submit checks Various types messages, types of wording, motivational slogans.

8. Trigger messages

An effective point is setting up and regularly measuring automatic mailing based on the results of steps taken by subscribers. IN mobile applications retail outlets The same types of push notifications that are used in online trading work:

reminder about the product in the cart;
message about a new product;
personal offer for a product marked with the “like” icon;
selection of additional, related products to the purchased one.

9. Feedback

A mobile application allows you to receive user feedback, so don’t neglect the opportunity to learn directly from consumers about their wishes and needs, without involving expensive market research. Create forms for feedback, fields for product impressions, ask questions about new services, and the like.

10. It’s important to track more than just the number of conversions

When assessing the effectiveness of push notifications, many take into account solely the number of clicks on them that are made as a result of the mailing. However, this indicator is not true enough, because it is necessary to subtract purchases, downloads trial version, ad clicks and many other factors. It is worth marking links with UTM tags in order to more accurately track the actions of subscribers who clicked on them. This is the only way to know how effective notifications are.

Which push notification service to choose: overview of popular options

Push.world

Service features:

Availability of push notification templates.
There are our own unique formats that allow you to include buttons and emoji in the content of push notifications.
Works in Opera, Chrome, Yandex Browser, Amigo, Firefox.
The number of newsletters and subscribers is unlimited.
There is a free tariff plan.
Price paid subscription- from $29 monthly.

add a platform;
indicate the type of request;
place the code on the site.

SendPulse

This platform has long been known to marketers who use its capabilities to conduct various campaigns. Provides the ability to produce all types of mailings, both SMS and e-mail, and push notifications.

Service specifics:

There are no restrictions on the number of mailings and subscribers.
Possibility of serial push mailing (creating a cycle of interconnected notifications).
Automatic mailing news from RSS via push messages.
Support Safari, Chrome, Firefox.
Advanced message output settings (delay time, simulation appearance under system Chrome notification and others).
It is possible to use without paying a fee.
Cost of paid tariff plan- 4 thousand rubles. monthly.

The first step, similar for all services, is registration. After this, the mailing type (PUSH) is selected and the site is added. Then the code obtained as a result of generation is placed in the site header.

PUSHEXPERT

This platform has several advantages:

Free API access.
Collection of analytics.
Extended pricing (six use cases).
Availability of a free tariff plan limited to 500 notifications.

Supported: IE, Chrome, Yandex Browser, Safari, Firefox.

Integration of the insert into the site is possible after receiving the code in the “Installation” section.

Pushcrew

This service is characterized by the absence Russian-language interface, so it is only suitable for users who are fluent in English.

Advantages:

Wider notification template settings.
RSS distribution is automatically configured.
Plugins for common CMS (Joomla and WordPress).
A rich collection of controls available for use in messages (buttons, links and widgets).
Impressive number additional functions(geotargeting, testing and others).
Compatible with Chrome and Firefox.
I have an opportunity free use, if the number of subscribers is no more than 500.
Tariffs starting from $25 per month (the cost is calculated based on the number of subscribers).
You can test the service for two weeks.

During registration, the URL of the site and the possible number of users must be indicated.

The code to embed on the site is in the “Setting” section. To create and configure notifications, you must use the green button " Send Push Notification".

Push4site

Main characteristics of Push4site:

API available.
Works in all major browsers.
IN free version There are no restrictions on the number of mailings and subscribers.
The cost of the paid tariff plan is 990 rubles. monthly.

To organize push mailing, you first need to add a platform. Click the “Create website” button, enter the address and name of your resource. After this, specify the type of message (request) and paste the generated code into the site markup.

OneSignal

This service does not require payment. Payment only provides access to premium features.

OneSignal is a completely cross-platform solution. It supports all common browsers, including Chinese UC Browser.

Platform features:

Open API.
Integration with multiple development environments.
Audience segmentation.
Possibility of testing.
Mailing personalization.
Setting up automatic mailing.

Working with this platform has some peculiarities. To create a push notification mailing, you first need to enter all the site indicators, after which an identifier for installing the SDK will be issued.

The next step is to go to the site and insert the identifier into its markup. And only then the push notification itself is created. It is worth noting that the Russian language is not provided for users of the service.

PushAll

A service that has whole line characteristic features:

Interface in Russian.
Does not require payment.
Financial support for the platform comes from voluntary contributions from users and the opportunity to purchase paid features(disable advertising, get a “personal” address, more high priority shipments, etc.).
Works with Safari, browsers from Yandex, Chrome and Firefox.

Additionally, PushAll has a mobile application and an extension for Chrome. Thanks to them, users can become subscribers of individual channels with the ability to receive newsletters.

To create your own push channel, you need to go to administrative panel and select “Administration” in the menu on the side. At the top left, click on the red plus.

After this, fill out the fields of a specially designed form, and click the “Create channel” button at the bottom.

This serves as a command for of this service generate an API access key. In the “Distribution + Widget” section, an instant subscription link and widgets that are designed to be placed on your site will be available.

The use of PushAll is limited to certain points. The main one is the inability to directly integrate push mailing into the website and authorization of subscribers exclusively through a Google account.

Pushover

A service for organizing the delivery of push notifications that does not have an interface for Russian-speaking users. Distribution is organized exclusively through the API.

Pushover client applications are designed for the following platforms:

desktop;
Android.

You can use the service for free for 7 days - this is the period test period. After this, you should decide to purchase a license for software for each platform that costs $5.

The limit for creating and sending push notifications is 7,500 messages per month. When it is exhausted, you need to purchase additional packages.

To access the API, a token is required. You can get it by filling out the form in the “Your Applications” section.

Amazon Simple Notification Service (SNS)

Up to 1 million push messages are sent free of charge.
When the limit is reached, the fee is $1 per 1 million messages.
Supports platforms: all Google devices and Apple, Windows, Fire OS.
You can forward messages to Chinese users via Baidu Cloud Push.

7 practical ideas for using push notifications

Idea 1. Send out messages about seasonal flash sales. Sample push notification from the fur store “Polar Night”: A snowstorm is approaching. Sale of suitable clothes - fur coats, hats, mittens.

Idea 2. The notification should be of interest: reverse messages work well to attract attention. An example of a push notification from the culinary site “Let’s cook”: It’s a pity that you don’t come to us... Without you, we have mastered so many interesting dishes.

Idea 3. Follow the news and regularly send out something fun and interesting - contacts will be more frequent. Sample push notification from the Posidelki anti-cafe: Hockey. Russia - Sweden 0 - 1. Take revenge on PlayStation!

Idea 4. Send push messages with random questions to motivate subscribers to visit. Sample push notification from the Grand Cafe coffee shop: Good morning! Are you as usual?

Idea 5. Send out information that is useful for your clients and users. An example of a push notification from the hobby goods store “Marya the Artisan”: British scientists have come to the conclusion that embroidery contributes to the harmonious development of personality. We invite you to a master class.

Idea 6. Drive sales by encouraging users to support you on Twitter. Increase your efficiency social networks using push notifications. Example of a push notification from the online store “GP”: Tweet # GPLastCall and get a 10% discount + free shipping orders from 2000 rub. for 3 days!

Idea 7. Try organizing a contest or lottery that motivates subscribers to definitely participate. Sample push notification from the travel agency “Beyond the Seven Seas”: Today is the last day of the drawing for a trip to Thailand. Tell everyone about your travel adventures with our agency.

How to deal with negative user reactions to push notifications

The main problem today remains the lack of familiarity with this communication channel among a wide audience. When most users see a request to send messages, they ignore it.

As evidenced Google polls, only 35% of English-speaking Internet users agree to push notifications in Chrome. In RuNet, things are even worse with subscriptions to such messages. There are two ways to correct the situation.

Program the appearance of a window with a subscription request not immediately as soon as the user enters the site, but when he clicks on one of the buttons. This way, the person will have time to think about whether there is a need to receive notifications from of this resource, whether he can learn something useful for himself from the messages sent.
Describe the benefits of subscribing to push notifications from your site. Receiving messages by e-mail, the user is always informed in advance about the topic of the subscription. This rule should also work for. It is necessary to place a description of the mailing opportunities in the subscription window. As a result, this will help reverse the negative attitude of users.

Come to the aid of your potential subscribers by telling them about the benefits of such the latest means communications like push notifications.

For improvement own service Sberbank created virtual operator communication that sends notifications to clients via the cloud. Such messages do not depend on SIM cards mobile operators, Push notifications are generated in Sberbank Online and sent to those subscribers who have activated this service. It will be discussed in more detail in the article.

What it is

Push Notifications – short messages, pop-up at the top of the smartphone screen. No installation required to display special program, just download the Sberbank Online application. It works well on both iPhones and smartphones with the Android operating system and allows you to perform transactions in real time.

Push notifications in the Sberbank Online service are provided free of charge. Internet connection services are provided for a fee.

This notification format is not suitable for some clients. completed transactions. They prefer SMS messages and try to block or completely remove the push themselves. The correctness of performing such procedures will be discussed below.

Blocking, deletion

If necessary, you can block the receipt of push notifications from Sber. Depending on the operating system smartphone, the sequence of actions will have some differences:

If your mobile device is Android based, then you need to first go to “Settings”. Then on the “Device” tab, go to “Sounds and notifications”, click on “Application notifications”. Go to tab. Then find “Sberbank” in the list, open it, opposite the “Block notifications” line, move the slider to the right to the “on” position. If you activate Do Not Disturb mode, messages from everyone installed applications will no longer appear on phone screen. In this status, information about incoming calls will be unavailable.
On iPhone the principle of operation is similar. In the settings you need to find “Notifications”. In the list of applications, find “Sberbank”, go to the “Allow notifications” window that appears, move the slider to the “off” position.

In order to delete push notifications, you need to log into the mobile application. Open "Notifications". Press and hold the message for a few seconds until a trash can icon and a square surrounded by dots appear. If you need to completely clear the list, you should click on both buttons. To delete one letter, click on the first one. Depending on your decision, either all letters will be deleted, or the list will be reduced by one unit.

Conclusion

Thus, push notifications from Sberbank are short messages that pop up at the top of the phone screen. Each of these alerts contains information about transactions performed with the card. In order to delete or disable incoming notifications, you need to set the settings of your phone and the Sberbank Online application correctly.

In this article we will try to explain what push messages are.

Today, many sites offer you to subscribe to push notifications right from the door. And every day there are more and more such sites. Let's start with the theory.

Push notifications are short messages that come directly to your desktop. Such a message usually contains a site icon and a text field; in rare cases, a large image and buttons are added to it. Clicking on this message will take you to specified page site that sent the notification.

What does push mean?

The name of this technology translated means push. When sending a message, the site forwards the installed texts and images to browser companies such as Google. Then, with the help of a push, this message is delivered to your browser, which displays its contents on the screen. It should be noted that you are not required to leave any personal data, which makes this channel extremely safe.

Push it new channel, which allows sites to send you information about news, special offers or simply report the status of the order.

Here are some examples of notifications that sites send:

Travel agencies can offer you the best deals:

And airlines can notify you about the status of the flight for which you checked in.

Technology push messages- This new era communications between the sites and you. By subscribing once, you will always be aware of the latest latest news resource.

Push messages have a number of properties:

They arrive regardless of whether you are on the site or not, are delivered instantly, and your subscription cannot be used on other resources, unlike email messages.

It’s as simple as allowing them to be received. We have already talked about this on our blog.

The bottom line is.

Browser messages are great tool For modern marketing, which is extremely safe for the user. The technology prevents spam from entering the message channel. But you need to be selective and allow notifications only for those sites whose content is interesting or useful to you.

In conclusion, I would like to insert a few lines for companies that charge this opportunity into circulation. By doing everything, you will be able to maintain the loyalty of your audience, and your messages will always be welcome on the subscriber’s desktop.

Push notifications are pop-up messages that contain short text, an image and a link to the sender's website. Initially they were used only in mobile applications, but in last years Browser push notification technology, or web push, has become popular.

For sites such notifications are: effective method forming your own subscriber base. In order to become one of them, the user just needs to click on the button in the pop-up browser window. After that web messages push pop up with sound and on top of all windows on the computer screen, even when the browser is not running.

Who sends them and why do users need it?

Push notifications are actively used by news portals, online stores, travel agencies and even some banks. The media thus announce new articles, online stores - promotions, sales or assortment updates; travel agencies - current offers on hotels and tours, banks - mailings on their products. In addition, you can receive notifications about payment for goods, reminders about renewal of service tariffs, confirmation of departure/departure information (in the case of travel agencies), and other notifications.

The main advantage of push notifications is that, unlike e-mail newsletters, such messages are more targeted. Each registered subscriber is assigned an encrypted string (token). The token is unique for each domain, key and device type. Thanks to this, a user who has subscribed to web push from a work PC will not receive additional notifications on his mobile phone or personal computer. Therefore, it is also impossible to take the token database of other people’s subscribers: each site will have its own token.

Why is everyone complaining about web push?

The disadvantages of push notifications stem from their own advantages: not all companies use this method for its intended purpose, continuous text messages with the same type of advertising turn into spam. If a user has too many subscriptions to notifications from different sites, at some point it becomes annoying.

How to disable push notifications in your browser if you don't like them:

In Google Chrome:

Launch the Chrome browser on your computer, in the right top corner window, click on the three dots and go to “Settings”;

At the bottom of the page, click “Advanced”;

In the “Privacy and Security” section, select “Content Settings”;

Select “Notifications”;

Select the appropriate option:

1) block all notifications - disable the “Ask permission before sending” option.

2) block notifications from a specific site - next to “Block”, click “Add”, enter the page address and select “Add” again;

In order to re-allow notifications from a specific site, next to the “Block” text you need to click “Add”, enter the page address and select “Add” again.

In Safari:

You can hide site requests to send notifications in Safari by going to Safari > Preferences > Websites > Notifications. In the last section, you need to uncheck the “Allow websites to ask permission to send push notifications” checkbox. From now on, Safari won't ask you when you visit websites that might send notifications. You can also enable notifications again in your browser settings if necessary.

In Yandex browser:

To create this browser, the same engine was used as in Chrome, so the algorithm of actions here will be almost the same. In order to turn off notifications, you need to go to “Settings”, then open “Advanced”, find the “Personal Data” section in them and click on the “Content Settings” button. In the “Notifications” item, after this you need to select “Do not show notifications from sites” and click “Done”.

In Opera:

Click on the “Menu” icon with the Opera icon, go to “Settings” and select “Sites” in the list of sections. After this, you need to find the “Notifications” item on the left side of the window and check the “Prohibit sites from showing system notifications” option.

In Mozilla Firefox:

Firefox is an exception among all browsers: here you can also turn off notifications by checking the "Do not disturb" checkbox in the content settings, but they will only be blocked until you restart the browser. Users who want to disable push notifications once and for all should open the new tab and enter in address bar enter the command about:config.

After this, the browser will display a warning about the risk of changing settings - you need to confirm that you accept it. Then type dom.push.enabled in the search bar. In the window that appears, switch the parameter value from true to false. This means you can forget about push notifications.

Pop-up windows have begun to appear on websites more and more often. And these are not advertisements, but requests to send push notifications addressed to you as a subscriber. We decided to figure out what these messages are and how they work.

Browser push notifications appeared in 2013 for Safari in OS X, but this technology began to gain popularity only in April 2015 after the start of support for the Push API Google browser Chrome. Today this feature is also available on Firefox browsers And Yandex Browser for all OS. In addition, users can also receive messages from sites mobile devices on Android.

New type of mailing

Push notifications are short messages sent by website owners to users. This could be information about discounts, new product releases, or blog articles. The advantage of such notifications compared to E-mail or SMS mailings is that an Internet connection is sufficient to receive information. The user does not need to go to the site or check email, and does not even need to open a browser. When you receive a message, a pop-up window will appear on the monitor with the text of the message and a link to the site.

Push notifications arrive instantly to the subscriber's computer, making them great for sending urgent or important messages.

How it works

The subscriber database is collected through a browser. When you first visit the site, a pop-up window appears asking you to display messages. By clicking on the “allow” button, the user actually subscribes to the newsletter.

The new subscriber is assigned a token. This is a special encryption code that depends on the browser, the type of device used and the domain of the sender's website. The site owner is required to obtain an SSL certificate and connect the API. The information necessary for this can be obtained from the documentation of the browser of interest. There is a simpler option - use the services of special services.

What are push notifications used for?

Push notifications encourage users to visit your site again. Information on a computer monitor has a greater chance of being seen and read. Even if the user is not interested in your message, he will still remember the company, and this increases loyalty and brand awareness. Due to the instant receipt of messages, push notifications become useful when it is necessary to convey urgent or important information to the client.

Push notifications may be most useful for news portals and blogs (for example, sending out interesting news and articles) or online stores (sending out advertising, notifications about discounts and promotions, as well as information about order status).

When and how often to send push notifications?

You can analyze website traffic during the day using services search engines Google Analytics and Yandex. Metrics.

You shouldn’t remind your subscribers about yourself too often. It is enough to send one notification per day during peak activity, otherwise your newsletter may irritate users and they will prefer to unsubscribe from the news.

And in conclusion

Sending push notifications is a promising direction in marketing, which is quickly gaining popularity in the Russian-speaking market.

According to statistics, the conversion rate of user subscriptions to push notifications is almost 30 times higher than to other types of mailings. And in combination with E-mail and SMS mailings, push can provide maximum coverage of your target audience. You can find such a solution in the SendPulse service. This platform allows you to combine these three types of mailings and, with the help of automation, save your time and increase conversions.

However, when deciding to use push notifications, it is worth considering that some site visitors will perceive a pop-up window as a threat to the security of their computer and their personal data. Moreover, many may perceive this type notifications as spam. So before you decide to use this type of marketing, make sure it's right for you.

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