Updates of search engines Yandex and Google. Yandex Company – Technologies – Internet Indexing

It comes down to the fact that first the spider robot goes to Internet sites and downloads the viewed pages into its database, then indexing occurs in it (the “importance of each page is assigned) and the received information is structured according to the appropriate algorithm.

It is important to understand that when a user types a query, the search engine does not look for the answer across the entire Internet, but only in its database, which was collected by the spider robot.

The search engine searches for documents, i.e. web pages within its collected database. At some point, the indexing program makes a decision to create a new database (that is, new information has appeared and it needs to be structured - new pages, new texts, new links). The old database is replaced with a new one - this is a Yandex update. Update (from English update - update) is also called simply “up”.

The search engine also, in addition to the main spider robot, has a so-called “fast robot”, which creates a database that is updated several times a day. This robot is fast and visits resources that are updated quickly, for example, frequently commented blogs.

This search engine produces several types of updates.

How and where to find out the exact Yandex updates

I would rather not be mistaken if I say that the best service where you can find out the latest information on this issue is the service.

So, today is August 26, 2015 and what do we see.

The last ups were on August 8, 10 and 25. Consider, for example, up on August 25th. The search engine posted the index until August 9, which means that on August 25, only those documents that were published no later than August 9 will appear in the search. Those. if you published an article on August 10, then it will not be in the search results on the 25th - wait for the next update.

Search engine ups can also be viewed on the service. If you look, the data here is delayed (screenshot taken on August 26, 2015).

Yandex issue

Let's consider the situation. Your blog occupies some position in the search results (for each request, each blog page has its own place in the search results). And the spider robot at that time found a bunch of similar blogs on your topic, and even with a bunch of good links to them, and entered all the data into the database. Now the situation has changed - the search engine must place the best blog in high positions in the search results. It replaces the old database with a new one - it produces an up, and your blog becomes lower in the search results. That. After each update, the positions of sites in search results change. The frequency of updates for this search engine is approximately 2 to 7 days (and Google almost every day). So compare which search engine is better!

Yandex TCI

Yandex recalculates each site, taking into account the links leading to the site and the weight of these links.

You can view Titz's aps on the same service. Just click on the appropriate link.

Strictly speaking, with Yandex everything is more complicated. This is how they distinguish between a Yandex text update (the texts of documents found by the robot are taken into account), and a link update (which takes into account found and “broken” links in documents). The frequency of Yandex updates can be viewed on the website. By the way, here you can clearly see the time delay with which both text and links are taken into account.

There are also toolbar and button TCI updates, but these are subtleties that are needed by very cool SEO specialists.

There is probably no need to say that the official website itself and the search service called “Yandex” are known, if not by everyone, then at least by those users who regularly search for something on the Internet. But few people have any idea what the update of the Yandex search database is. Let's see what this is all about and why use such updates in practice.

Why and who needs to update the Yandex search database

I would like to immediately warn all users: if you are not the owner of the site or hosting, the information provided below will not be useful to you in practice. And that's why.

The point here is that updating the search, in the sense of its algorithms, affects only the functionality of the site itself. In other words, the creator himself should be interested in this, and only with the goal that his page is included in the top five or ten search results requested by users of the system itself.

To put it simply, updating the Yandex search database only helps ensure that your resource ends up on the first page as a result of a search. Statistics show that very few users go to the second or third page to read this or that article. Most often, they stop at the first one and click on the most popular links at the top of the list.

Updating the Yandex search database: how often does this happen?

As for the updates themselves, in principle, everything depends on the developer, and it is simply impossible to predict the release of a new update. Of course, the system will inform the owner of the same hosting that the Yandex search database has currently been updated, but nothing more.

Alas, we can only guess about the rest. In this sense, many users who host their pages under the patronage of Yandex (even using electronic wallets) do not like this service. The factor of unpredictability is rather at play here, because the very update of the Yandex search database can play a cruel joke on the hosting owner. The situation here is such that after the update, any site paid for search may completely disappear from the proposed results. This is, excuse me, the crooked hands of the developers themselves. However, it's not all bad. Let's look at the update issue itself a little more broadly.

Main types of updates

For now, let’s leave aside the question related to how often the Yandex search engine is updated, and let’s look at exactly how it happens, so that there are no, so to speak, omissions in this problem.

As it turns out, among all the variety that is offered by the service department, the most popular ones can initially be identified:

text update (the update includes new text documents on a given topic);
updates based on links (when a site appears in a search result based on a given address or criterion);
ranking, which is negatively perceived by SEO experts, since a ban can be introduced for using so-called behavioral factors;
favicon is not discussed at all - those who installed it won’t do anything good with the update;
traffic service update using graphic materials;
updating Russian-language queries;
updating the database of thematic queries;
popularity index Rank.

Is everything taken into account?

In connection with all of the above, we can draw a conclusion about how the frequency of updating the Yandex search engine affects everything else.

In this case, we mean registering pages that fall under some criterion. As it turns out, the most important problem with a search engine, for example, when updating text or links, is that it does not immediately accept the incoming request, as expected, but only generates it for publication during the next update. And the dates for updating the Yandex search database are, as a rule, unknown to anyone except their creators. So we get a situation where no one sees new pages in the sense of links or text information published on them. But that's not all. The fact is that the frequency of updating the Yandex search database also raises legitimate doubts.

Let's try to compare two popular search engines created, as they say, in the image and likeness. These are Yandex and Google. It's no secret that the first was developed on the basis of the second.

Here the most important difference and the main problem is the so-called ranking. If Google’s service is capable of accepting a new link, text or graphic document almost instantly, Yandex requires a fairly long period of time for this (usually thirty days, no less, and then before the next update is released). So it turns out that the owner of the resource or hosting cannot count on the fact that his page will be among the most popular queries tomorrow.

The concept of "storm"

Now let's look at another concept called “storm”. This term refers to the extent to which queries are issued during the update period itself.

It is believed that:

5-15% - weak site;
15-20% - average level;
20-40% - a reliable resource;
over 40% - updating the algorithms puts the resource at the peak of popularity.

In general, if it’s “stormy,” it means that the service itself is in the process of updating, registering incoming requests and redirecting them to the search engine level. As is already clear, this does not always work, or even does not work at all.

Update dates

As for the update itself, no one knows when the next update of the Yandex search database will be, perhaps even the developers themselves. Surprisingly, the frequency of updates does not fit into any framework.

This is the only reason why website owners and hosting providers should switch to other registration resources, otherwise, what good, you can slide from a leader in the search to the lowest position. How often does the Yandex search database update? Perhaps it is better to ask the owners or developers of the service themselves about this.

And all this is only because the update does not work correctly or is missing altogether. But problems may lie in the settings themselves, which for obvious reasons are not being considered now.

Conclusion

As for the outcome, here you can simply shrug your shoulders: as we see, although the service is one of the most popular, it is nevertheless, alas, incompetent in terms of installing updates to its own database. So there is no need to talk about the fact that a user who decides to find some information on the Internet or promote his own website will receive the most up-to-date information. This is where updating the Yandex search database comes into play. How often this happens or should happen is unknown, because everything depends on the developer.

On the other hand, in fact, the search service itself, based on “Google” technologies, in comparison with the original, does not stand up to any criticism. Another thing is that both services are quite insidious in terms of spying on the Internet surfer. Have you ever seen your last request appear in your browser as an advertising link? What can I say, even if you have an “account” for both services, the same banners can appear on a mobile phone or tablet. But this is a great distraction, to say the least...

Finally, the resource owners themselves in this case are exposed to unreasonable risk. It's no secret that you have to pay for everything. So that your page becomes popular on the Internet - too. A lot of money. What a surprise when, after entering a search term, you don’t even find your own resource? This is where the time comes to think about how appropriate it was to use Yandex as the main hosting. However, this situation does not always manifest itself: for some everything works, for others it doesn’t. It's a matter of everyday life, as they say.

But in any case (many users of the service say this, by the way), if the company does not change its update policy, you can hardly count on attracting new customers. You wouldn’t lose your old ones here...

Among professional webmasters, you can often hear such an expression as Yandex update or AP. Naturally, not many of you are familiar with this concept, so I will try to tell you about Yandex updates in more detail.

What is Yandex Update

So, what is a Yandex update? The word update itself is in English and is translated as update, i.e. when they say Yandex update, they mean its update. It has become a little clearer, but a counter question arises - what is Yandex updating?

In fact, there are a lot of Yandex updates, but I will talk about them a little below, and now, to help you understand the general definition of AP, I will give the following example: you add your site to Yandex search, and after some time it appears there. This means that a Yandex incident occurred.

Or here’s an example: adding new articles to the site, they are not found in the search, but over time they also appear there, which means an update has occurred. In other words, a Yandex update is an update of the Yandex search database, which is updated with new sites and pages.

What types of Yandex updates are there?

I think a clearer picture has appeared in your head of what Yandex AP is, so it’s time to consider the types of updates.

Search results update. To explain what kind of update this is, I’ll give an example: you enter some query into the search, and the TOP 10 sites for these queries are displayed in front of you.

If you enter the same query about a week later, then it is likely that the site that was in 10th place for this request may end up, for example, in 8th place, or, on the contrary, instead of this site in 10th place it may end up completely another site that was not previously in the TOP 10.

Why is this so? Because there was an update to the search results, and Yandex decided that this site had no place in the TOP 10 and put another resource in its place. Those. The definition of SERP is as follows: it is a change in the positions of sites in search results.

Sometimes Yandex can rank your site higher than others, sometimes lower it in positions, or maybe leave it unchanged.

Text update. Here I think you yourself will guess that the text (new articles) is being updated. Even though you already have articles indexed in search, the crawler continues to crawl them in case you make any changes, and also monitors for new text material to index them and add them to the search.

Link update. I think everything is clear here too. Yandex scans the links leading to your site and decides which of them to index and which not.

In general, the updates I listed above are closely related to each other. For example, you added a lot of articles and purchased links.

Yandex needs to check and index all this, and also decide in what position to place your article, so it starts making updates. As a rule, all these APs occur at the same time, although there are also cases when they occur separately.

There are also the following types of updates:

TIC update. TIC is a parameter assigned by Yandex, and the larger it is, the better. Typically, this parameter is important for webmasters who monetize their site by selling links from it.

Favicon update. Favicon is a small graphic icon of a website. While using the search, you probably noticed that next to each site there is a small icon, and this icon is the favicon, which Yandex also sometimes updates:

When do Yandex updates take place?

We seem to have more or less figured out the updates, all that remains is to clarify, when will they take place? It is impossible to give a definite answer to this question, since Yandex is unpredictable, but I will still try to answer.

It is clear that webmasters work on their sites every day, so such types of updates as AP search results, as well as link and text updates should occur much more often, and preferably every day.

But Yandex believes that daily APs are too fat and updates search results, links and text on average once a week, for which, by the way, almost all owners of Russian-language sites do not like it.

At the time of writing this article, the last update was July 30, 2014. It included AP of new articles, links and search results at the same time. Before this, there were also a couple of issuance updates, but there was no text AP for 12 days.

As for the link update, it usually takes place together with the text update, although you can often observe such a picture in the Yandex webmaster, when the number of external links changes several times during the day, but whether it is an AP or not, one can only guess.

The TIC and Favicon update is a completely different story, and they are usually updated once a month.

How to find out that a Yandex update is in progress

And finally, so that you know everything about Yandex updates, it remains to tell you how to determine that a Yandex AP is in progress. In general, it is very difficult to visually determine whether an AP is happening or not, so I will tell you about the services that I use myself to determine the update.

The first service I use is seopult. When you visit this site and scroll down, you will see the following sign:

Here we are interested in the “Storm” column. A high storm index indicates that an AP is most likely underway. As I said, at the time of writing the last AP was on July 30, which is what this service tells us.

If there was a text AP, then this service also reports this, writing the time of the recorded update. Also pay attention to the 25th. The storm was also quite decent, but no text update was recorded, and it is quite possible that there was an issue update.

Tools.Promosite.ru

Another popular service for determining the update is http://tools.promosite.ru. By going to it, there will also be information about updates, and more specific information on updates is indicated here:

You can also install the toolbar that this service offers. It will allow you to find out about the latest updates without visiting the site. You can find it just below in the left column:

If you use the Mozilla browser, you can install the RDS Bar extension for it. By the way, it’s a very useful thing that allows you to learn a lot about the sites you visit. An already installed RDS Bar will look like this:

I will not dwell now on how it works, I will only say that when an update is in progress, you will see a notification that an AP has been detected.

I also use the service XTOOL. In general, this service is designed to check the site’s trust, but if you register with it, you will receive letters in the mail informing you that an accident has occurred. The only negative is that the letters arrive late, when the update has already ended.

Receiving an update letter from Yandex

How is it possible, you say, that Yandex carries out updates and does not report them. In fact, it reports, you just need to notify Yandex to receive notifications. This can be done Here by checking the appropriate box:

There are a bunch of other services for determining AP, but believe me, the ones I told you about are more than enough.

As for the time of Yandex updates, usually all updates begin at 12 am Moscow time and last throughout the day, so it is best to check the AP results in the late afternoon.

Well, now you definitely know everything you need about Yandex updates, so all I can do is say goodbye to you and thank you for your attention.

Sincerely, Shkarbunenko Sergey.

For many optimizers Yandex updates are the most anticipated. After the search engine finds new texts and links, enters them into the database, and also takes into account various factors according to which projects are ranked, that desired and long-awaited update of the results comes, in simple terms, a change in the positions of sites in the search results.

There are also other types of search engine updates.

After issue update may change, or the positions of sites in search results change, as a result of changes in the ranking of projects by the search system.

It is difficult to say how often this update occurs. This usually happens 1-2 times a week. But you need to know and remember that the site’s position may change between Yandex updates, although such changes are minor.

If after the update the position of your project has risen, it means that you are on the right path and can continue to work in the same spirit. But if the position has “shaken”, then this is already an alarming signal, which indicates erroneous actions and probably at some stage mistakes were made in optimizing the resource.

Sometimes it even happens that after the next Yandex update, all pages of the resource may fall out of the search, but then they take their places again.

Text update usually happens once or twice in seven days, and the database is updated with new text content on pages on various resources. During the Up, new text content appears in Yandex search results, which was indexed some time ago.

Positions associated with the emergence of new text documents change, and in addition, technical changes are made (duplicates are closed, a region is assigned, pages are optimized, etc.).

Link update occurs simultaneously with the text one, but with an interval of up to three hours, data on all new links that lead to your project is updated.

During this Upgrade, there is a change in the positions of resources in the Yandex search results, which are caused by the appearance of new links, as well as the re-counting of the link mass that was supplied earlier.

TIC update

With this update, the thematic project citation index is recalculated, which is due to a change in the number of sources citing your resource. The TIC indicator usually changes no more than once every two months.

It must be said that TIC update can be push-button and toolbar. In principle, they occur almost simultaneously. First, the push-button TIC is updated, and then the toolbar TIC is updated. Therefore, Apa time can last from one hour to 24 hours. The push-button TIC is therefore more accurate, thanks to which its value is displayed in.

A push-button TIC is, in fact, a button in the form of “money”, so to speak (which can be obtained from Yandex) and which you can often find on many resources. Or you can install it on the site right away. The toolbar TIC is usually displayed in, such an extension can be installed in your browser if desired.

The TIC update can occur consistently once a month, or you can wait for it for more than two months. But it also happens, although rarely, that it happens a couple of times in two weeks. The frequency of this Apa remains a mystery for now. Unless she is known to Yandex employees.

Excessive frequency or long breaks are usually associated with updating and testing new Yandex algorithms. During such testing, resource positions for promoted queries can fluctuate quite a bit and change significantly. But don’t worry, after “such a storm” (testing) positions usually return to their places.

That’s why, before the next TIC update takes place, there is a lull on link exchanges. Then, after completing the update and the sites receiving new TIC values, traffic is reactivated on the exchanges and prices for regular and .

Accurate and correct Yandex updates

Determine exact Yandex updates Many services can do this. You can highlight, for example, tools.promosite.ru or seobudget.ru/updates. They also offer their own update calendar and the ability to notify about upcoming Upgrades by Email or SMS.

The search engine itself can show you the correct Yandex updates. It is enough to configure the receipt of messages in Yandex.Webmaster. The content will be approximately the following: “The Yandex search database has been updated” and the date is indicated.

Unfortunately, the message arrives after the Up, but you can definitely be sure of the correctness of the update and feel free to check the site’s position.

Google updates

Google updates occur so frequently (in principle, daily) that optimizers do not track a site’s position in Google “from Apa to Apa”, but check them daily. During such Google search updates, link and text changes on the promoted resource are simultaneously taken into account.

PR update represents a recalculation of the document's authority value. After such an update, a new Page Rank value is assigned to each page on the site.

When a PR recalculation occurs, all changes that have occurred in the number and quality of links leading to a given document are taken into account. Page Rank updates usually occur once every three or four months, although the parameters are constantly recalculated.

Hello friends! This is the last article in a series of my experimental articles (test article for Baden 6). Literally in 2 months I will sum up the results and write about my observations! I'm sure it will be interesting

Today we’ll talk about one of the key concepts of SEO promotion and internet promotion in general. This magical phenomenon in a split second lifts some sites to the skies and also quickly brings them down to the distant pages of search results. Its name is Yandex Updates.

The word has English roots and implies updating the search engine. What exactly changes with each update? In fact, there are several types of updates, and you will read about each of them in detail below.

Now let's give a simple example. You upload a new article to your website or create a completely new correct resource and it already has a couple of texts. After some time they appear online. This means that the Yandex Up has already touched your site.

In fact, we are talking about the appearance of new pages or entire sites in the search engine. But in fact, everything is much more interesting than it seems. Therefore, I advise you to continue reading if you want to get to the heart of the work of the No. 1 search engine in the entire post-Soviet space.

You can learn more about Google and Yandex search algorithms, their development and features. For proper website promotion, it is also useful to know about ways to help improve the search visibility of a resource through optimization.

How is the Yandex search engine updated?

At its core, search engine optimization is characterized as a never-ending process based on regular periodic updates. Even at night or during weekends, search robots and algorithms work tirelessly on all sorts of updates, adjustments, bans, permissions and relocations.

Therefore, many webmasters and promotion specialists often do not get enough sleep at night to constantly monitor the level of traffic on the site. If a resource crashes from the first search page, problems with customers immediately begin because the project suffers losses. With profit, the situation is repeated exactly the opposite. And again, fateful ups are to blame.

What is an update from an SEO point of view?

This phrase should be understood as the appearance of new sites or web pages in the databases of a particular search engine. As a result, not only new data is added to the system, but the order of arrangement of Internet resources on the search results pages also changes. This is how the search engine updates its cache. This process can also be called changing the indexing results.

In practice it looks like this. Today your site ranks first for the query “rose-colored glasses Moscow price”, tomorrow it moves to ninth, and a week later to 37th place. Moreover, such a movement is possible in both directions and can be explained only on the basis of subjective hypotheses. With the exception of gross errors, which are immediately visible and obvious. But most often in SEO, everything is far from so simple. Often, some pages that are optimized according to all the rules are in lower positions than similar, less well-organized sections of competitors.

The main task of search robots is to constantly monitor any, even minor, changes in the network. They pay special attention to the emergence of new pages or entire sites. Every change, be it edits in the old version of the page or the appearance of a new element, is recorded by the search engine in its own cache. This continues until the next update, after which a kind of castling occurs. Some pages leave the cache forever, others appear in it and take their places on the search engine results pages.

Which elements need to be updated first:

New link addresses.
All new text parts of pages.
Changes to previously created pages.

In most cases, links and text are updated in Yandex at the same time. But it is not a fact that an address added to Webmaster at 22.00 Moscow time will appear in search results 10-12 hours later. No one knows or can predict the exact time when this will happen. After the first update, a new one is not always available, and if you believe the rules, the next update will occur no earlier than in 3-10 days. You need to focus on this time when analyzing the effectiveness of SEO promotion for each individual page.

The update is more loyal to some types of sites. Blogs and news resources have the luckiest of all. Resources that often publish new materials with a large number of views, likes and comments are also a priority. Everyone else is patiently, with the humility of African tribes waiting for rain, while away the time until the next update.

Main types of Yandex Update - what, why and how

Search results update

Let's imagine that you want to buy a hookah. Go to the search engine and enter the desired query. Follow the link to the site that interests you and immediately find the information you need. But you don’t have the opportunity to order a hookah today. You calmly close the page and go about your business. Do not save anything to bookmarks.

A week passes and you search, but do not find a familiar site on the first page of Yandex, which a week ago was the leader in its segment. This means that during the update, search robots decided to reformat the ten most relevant resources to the request.

It’s good if your hookah only made it to the second or third page. Otherwise, you will have to waste time and delve into history.

Why is this happening? There may be several reasons:

A new algorithm for calculating bad and good texts has been launched.
More relevant and high-quality materials from competitors appeared.
When developing the page, you made mistakes that became noticeable to robots only over time.
Technical failure and dozens of other similar reasons.

Text content update

Takes into account all changes that affect the text part of blogs, news portals, online stores, forums, bulletin boards, social networks and other important resources. Important! Indexed articles are also periodically scanned by robots to quickly record possible changes. New text material is given a special consideration - it is also closely monitored, checked for uniqueness, overspam, nausea and other indicators in order to assign an appropriate place in the search results.

Link mass update

By the way, all of the listed types of updates intersect with each other at different points. It happens like this. Imagine that, in parallel with the ordered articles, you purchased several promising links for the site.

During the update process, Yandex robots index the link mass and text content. This is how the system determines what position in the search results to place each specific page. Usually all this happens at the same time, but exceptions to the rules also happen.

Types of Yandex Updates that not everyone knows about

TIC update

A very useful Yandex parameter that shows the level of authority and expertise of a site in its niche. Webmasters often use sites with high TICs to further monetize the resource by selling links. But over time, this practice becomes a thing of the past and gives way to classic content marketing with.

Yandex Catalog Update

New sites get into it, and old, inactive or completely lost trust leave their homes. This type of update is important for everyone who strives to make their resource part of a prestigious catalog or is afraid of losing their place in this list.

Updating images in the search database

A separate robot is responsible for this. Images are indexed gradually, although the nature of the update has the same clear boundaries as in the case of updating text content. This type of update will be of interest to everyone who aims to publish high-quality photographs and pictures and receive a significant part of the traffic from them. Observing the update of pictures will help to identify the most successful manipulations with the image from the point of view of attracting visitors.

Favicons update. These are small icons tied to a specific site. They appear to the left of the main page title. If you work with information in one or several segments for a long time, then it is very easy to find the necessary information using the favicons of high-quality sites that have long been tested for the quality of content. \

There is no need to suspect anything if your new and more beautiful graphic icon does not appear in searches for a long time. The thing is that favicon updates are among the rarest in the system.

Mirrorer update

A separate robot checks the mirror gluing work. Here is a simple example of mirror addresses: www.site and . Gluing with the definition of the main mirror is a prerequisite for the normal operation of the site. This can be done in two ways: through the webmaster panel, 301 redirect or using the robots.txt file.

Often a situation arises when a site ends up on a different domain. The reasons can be very different - from a banal hit by a filter to a fundamental decision to change the domain name. To ensure that everything goes smoothly and without noise, the address of the new main mirror is written in the robots.txt file of the new and old domino. In parallel, the same manipulations are performed on the webmaster panel.

Unfortunately, gluing does not happen immediately, but only after the next update with the participation of a specially trained robot.

What does the update process look like from the inside?

Every adequate site participates in the search and is clearly visible to the visitor. But in order for people to know about the existence of a resource, the system must record this fact. The spider robot is engaged in such similar tasks. It regularly scans the Internet and places the sites it finds in its database. But new resources are not added immediately.

First comes the information collection stage. This is similar to how a copywriter collects interesting facts to later present them in his article. When an asset has the required amount of information, it moves to the database. But this is an unusual movement. In parallel with this, the database itself is undergoing changes, taking into account the new data that has now become part of it.

This is called the ranking process. It is based on a complex algorithm that analyzes a wide range of different factors. Therefore, the participation of a new site in the updated version of the search requires a thorough restructuring of old and new Internet resources.

Do you know when the last update is?

The average article for a site ends up in the Yandex cache after two updates. This usually takes from one to two weeks. After the first text update, the content is taken into account. If no major changes are recorded during the second update, the text takes its place in the search results. Speed also depends on the volume of new text and the structural features of each individual site.

If a “thick” site that occupies a leading position in a niche updates a longread with a bunch of photos, tables and diagrams, the process of re-indexing such material will take longer.

It is much easier to predict how the citation index in a topic is updated. The overall TIC value in the value search engine is stable and accurate. It almost never changes, with rare exceptions. Therefore, the update itself implies a process of redistribution. It happens, usually once or twice in one or two months.

But even for this type of update, as for all others, no one can give exact dates. You can only make assumptions based on events in retrospect. There are even special resources for this on RuNet:

tools.promosite.ru is an update indicator that provides a wide range of analytical information after updates. All changes are clearly shown in the form of graphs. It is considered the most accurate resource that reports about the next update. Mandatory checks take place every three minutes.

seobudget.ru is an update indicator that offers a report in the form of a table, which shows the dates of updates in the search engine for past periods. Below they publish the dates of expected updates in the context of two popular search engines.

Using these services, you can fairly accurately predict when new texts, links, pictures and other information will next appear in the database.

Features of Google updates

The largest search engine in the world has only two types of updates - search results and PageRank. Let's talk about each of them in more detail.

Search update

Google search results are not like Yandex. There is no update process as such. Everything happens almost online. As soon as new changes appear, the system immediately adapts to them. There are no numerous types of updates, transfers to the database and back. All algorithms are simplified to the limit.

PageRank

Google's analogue of the TIC indicator in Yandex. In simple words, it determines the authority of the page. Depends on the weight and number of links that lead to a specific section of the site. Data is updated approximately every three to four months. Toolbar PR is no longer updated!

When was the last Google update?

New data appears in the system daily. Therefore, those who promote on Google do not “live” from update to update, but monitor changes as necessary. As a rule, texts and links are added to the search at the same time.

PageRank parameters are also constantly recalculated. The system monitors the quality and quantity of links that lead to a particular document. But a global update of the entire rating is carried out once every 3-4 months.

How to quickly find out about the latest accurate Yandex Updates?

The main data update procedures start approximately after 12 am Moscow time. A special informer from promosite promptly provides the necessary information. But even after installing the widget, you should not immediately waste time checking the changes. The Yandex search database is huge and takes at least several hours to update. Therefore, any update checks in the dark are a waste of time. It is more convenient to track changes in the morning, when all changes have already been recorded and sorted.

There are a number of other services on the RuNet that also monitor updates of the domestic search engine. In fact, the information you need is easy to find on any website that has other search engine optimization analysis tools. The RDS bar, well known among webmasters, also reports on recent changes. Therefore, problems with timely receipt of information, as a rule, do not arise.

After each update of the citation index or search results, the activity of sites, forums and groups on social networks where optimizers with different skill levels communicate is activated. They exchange experiences, talk about their successes and failures. It is there that new theories and hypotheses are born about how to increase the TCI of a particular site and what methods help in this. Of course, the main secrets remain behind the scenes, but there is still a lot of useful information.

There is a nice bonus from Yandex itself. A message about a new update may come to you by email from the search engine itself. In the depths of the Webmaster service menu there is a section where you can select news and other information that you want to receive by email or directly in the service interface.

But if you get information directly from a search engine, then you will be among the last to know the news. The next update begins to be discussed immediately after the procedure is launched. And the message comes when work on all the changes has already been completed. The advantage of a message from Yandex is that at the time of receiving it, you can safely double-check the change in positions.

Why do you need to analyze the correct Yandex updates?

Imagine that you are promoting your own or a client’s resource. Monitoring updates will help you quickly determine the results of optimization, make the necessary changes, and minimize the impact of mistakes.

Specific example. You have written texts of a certain structure according to a clear, pre-thought-out new template. But after the update, the pages did not even enter the TOP 100. At the same time, articles written according to the structure that was used previously significantly improved their positions. This means that you need to bring the texts into the most preferred form for Yandex and wait for the next update. The main question is how to achieve this? Each SEO specialist has his own signature recipes.

Working with links works in a similar way. If one strategy fails and traffic volumes drop, you urgently need to change your tactics for interacting with links.

To analyze the results of an update, webmasters use all available RuNet tools. Google Analytics and Yandex Webmaster are just the main ones. When analyzing data, try to remember that there are very few 100% reliable facts and figures in SEO. Everything is learned by comparison through personal experience. And dramatic changes happen every day.

All the features described above relate only to text and link updates. Analyzing authority metrics is much more complex, and we will look at these points in future articles.

One thing can be said for sure: without analyzing the Yandex Update, it is very difficult to find out the characteristics of the audience that comes to the site. And information about it is necessary to increase traffic volumes, as well as daily increase the number of visitors to the resource.

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