Bing: Microsoft's new search engine. Which search engine is better - comparison of Bing and Google

The Bing search engine was once developed by Microsoft. This search engine continues to gain popularity largely due to the fact that it allows users to find exact information in an extremely accessible format.
It is also necessary to mention the constant competition of this search engine with Google, which will certainly drive further growth for Bing.

Search engine capabilities

Let's go to the address.

The search engine has a laconic appearance, and to find information you can also use the categories “Images”, “Videos”, “Maps”, “News”. The categories are located at the top. (picture clickable)

In addition, Bing has its own translator on Microsoft database Translator.
Bing is a search engine that constantly interacts with social services, and also uses the latest search methods, such as crawling local disks, memory cards, flash devices controlled by Windows 8. This all gives it huge potential for further development.

Integrated Microsoft package Office as an interactive Office Online service.

Now you can use paid licensed Microsoft Office absolutely free of charge directly in the search engine, without installing it on your computer!

Click on the Office Online link at the top and use it.

In addition, Bing found support from Apple, as the representatives of this corporation themselves assure.
Today, instant search will no longer surprise anyone. Nowadays people are more interested in all the interesting materials that can be found on the Internet. For this reason, a Bing user can receive photos, videos, maps, games, and social networks in search results.

Advantages and disadvantages

Users find both pros and cons in the Bing search engine. Some believe that the palm belongs to Google, others are sure that Bing produces more full information.
But no matter what they say, there is no doubt that Microsoft search returns the most relevant links to well-formed queries. This was achieved through the use of contextual mechanisms promoted by Microsoft.
Another advantage of the search engine is Additional Information, offered by the search engine. At the same time, it uses similar queries that are directly related to the main search keys. For those searching for the most common queries, the Bing search engine will also return the best results.

How to remove Bing

Of course, the Bing search engine from Microsoft has already managed to win its audience around the world. But in Russia, Google or Yandex are traditionally used for search.
If you use Microsoft products, for example, Internet Explorer(does anyone else use this crap?), or your Windows is being updated automatically, then there is a high probability that you will get Bing simply by default. Or you install a program on your computer and suddenly notice that the search engine has changed.

And this can happen on any browser. Therefore, many who automatically installed the Bing Bar toolbar would like to know how to remove this search engine.
So, let's look at the removal process using an example. First you need to remove the Toolbar. Go through “Start” to “Control Panel”, then find the Bing Bar icon and delete it.
We have removed Toolbar Bing from the browser. But this search engine may open by default. To do this, you will need to change the home page address. To do this, go to “Settings” through “Tools”, where you select “Basic”. In the Home page line, enter the address of the required search engine and save.
That's all, as you can see - nothing complicated.

The Bing search engine was developed by Microsoft, which created the world-famous family of operating systems Windows systems. The name of the Bing search engine stands for “Bing is not Google,” which literally means “Bing is not Google.” Of course, Bing is a long way from Google, but Bing is the second largest search engine in the United States, which occupies about 20% of the search share there. In Russia it is rarely used; here Yandex is the leader, which does not allow the world leader Google to come out ahead. But, nevertheless, the Bing search engine is growing quite quickly in terms of growth in queries around the world after Yahoo search Bing search started working.

If you decide to start using the Webmaster Dashboard tool from Bing Webmaster Center, you will need to obtain an ID Windows Live ID, i.e. register in Windows service Live, for which follow the link http://www.bing.com/toolbox/webmaster. Click on the “Login” button.

If you do not have a Microsoft account, then you will need to follow the "Sign up" link.

On the registration page you can receive free box V postal service Microsoft outlook.com.

After filling out all fields of the registration form and entering the captcha symbols, click the "Create" button account". As a result, you will be taken to the Bing Webmaster service page, where in the special block "My Sites" add the URL of your project and click the "Add" button.

In the next window you need to specify the sitemap address, if your site is built on the Joomla engine, the address of your sitemap will have next view: "http://your_site/index.php?option=com_xmap&view=xml& tmpl=component&id=1" (without quotes).
Fill in contact details and At the bottom of the form, indicate what notifications will be sent in messages - crawl errors, sitemaps, problems with the index and the presence of malicious code. Enter the rest of the information at your discretion and click the “Save” button.

Then you will be asked to prove your ownership of the site that you are adding to the Bing Webmaster Panel in one of three ways:
1. Post XML file on your site's web server. You can download the file from using FTP manager or use the control panel tools of your web hosting.
2. Copy the generated tag with the authentication code in the section default web pages. For work I recommend using Notepad editor++ or your web hosting control panel editor.
3. Add a CNAME record (alias) with specified name and the value in DNS.
To confirm rights, use option 1:

Click on the file "BingSiteAuth.xml" and download it to your computer.

Upload the downloaded file to the service http://your_site/BingSiteAuth.xml.

Confirm the file transfer was successful by visiting http://your_site/BingSiteAuth.xml in your computer browser. You will receive a message similar to the following.

After confirming your rights, click the "Check" button. If everything is done correctly, the dashboard of your site will open in front of you.

Attention! Information about your resource will only begin to appear in a few weeks, so you need to be patient and continue to work on filling your project with unique content.

Good luck to you in your endeavors! See you again on the pages of the site

Bing is a search engine from Microsoft. Thanks to it, you can search the global network (you will find everything you are looking for, and even more), search for pictures (find images that you have long dreamed of), videos (watch any videos).

The Bing search engine can display all results either exclusively in Russian, or only for the Russian segment of the network. In addition, in this system you can easily familiarize yourself with related search queries. If you would like to work with Russian-language interface, then you should go to the bing ru search engine.

Bing search bar (working)

general information

Until recently, the search engine had other names and addresses:

MSN Search (http://search.msn.com/) – from the beginning of launch – until 09/11/06;
Windows Live Search (http://search.live.com/) - until 03/21/07;
Live Search (http://www.live.com/) - until 1.06.09.

On this moment The Bing system is considered the second highest rated search engine in the world. Possesses nearby unique features– viewing search results on one page (no need to flip), dynamically adjusting search results (the amount of information) that is displayed as a search result: only the title, short information or a full summary.

It is designed to help you quickly find necessary information and apply it effectively when making serious decisions. Great attention is paid to areas such as online orders, travel planning, health, etc. With the introduction of the Best Mach feature, which is capable of analyzing information that appears in search results, Bing will impose on the user what he “needs”. The Instant Answers feature is designed to save time by adding a variety of useful information to the page.

In order to compete, the two companies Yahoo and Microsoft, although their search engines compete with each other, announced a partnership in July 2009. Under this agreement, Microsoft shares its Bing technology, which becomes the basis of . Yahoo's response is to provide access to its search technologies. Moreover, it becomes the exclusive seller of advertising, using Bing technology as its main one.

Also, the Bing search engine has several innovations that simplify the search experience, making it more convenient.

When searching for a video, you can preview the video (just move the cursor). For found documents, an additional snippet appears, as well as search categories (thanks to which you can clarify the question. For example, when searching for information about any disease, you will be given links to symptoms, causes, methods of prevention and treatment).

Bing search engine - free download

Bing Toolbar is a flexible, customizable toolbar that allows you to quickly and easily easy access To multimedia functions, messages, social networks and more. It also has an integrated security center with which you will travel throughout virtual reality without fear and you will be able to set the settings in the Bing toolbar and options at your discretion.

Toolbar bing search engine download is an add-on to your browser that allows you to search for information on the Internet.

This toolbar has a built-in search field in which you can immediately enter search queries, without going to the site itself, as well as several buttons that will redirect you to categorized content.

Thanks to these buttons, you can easily read news, use the Autofill function, monitor the weather in your city, watch videos, and read RSS feeds about sports competitions.

By downloading Toolbar for free, you will have access to your Microsoft's services, such as email Hotmail box or distribution means. This makes it possible sharing web pages, sending its URL via email or from using Windows Live Messenger.

You can change the color of this toolbar as you wish using the option called “Tint”. Everything will happen in automatic mode, the Autofill function will enter your name, address and phone number in the required fields.

Toolbar bing search engine free download working on Internet browsers Explorer and Mozilla Firefox, which means that you must have it installed on your system Microsoft Silverlight.

Bing search engine: install for free

Naturally, browsers from their companies already have their own search engine installed by default, this is Google, in Explorer it is Bing, in the Yandex browser it is, of course, Yandex. But they are not built in forever; you can change them to the desired search engine at any time. Special problems with change standard settings in Internet Explorer or Google Chrome not expected. Although for occasional use it is enough to enter the address: bing.com into the browser line.

In order to set the Bing search engine in Chrome as the default, you should open the browser menu (look in the upper right corner), and then click on “Settings”. In the Search section, select the desired search engine. If the search engine you want to install is not in the list, then click on the “Configure search engines” button and add the desired system. Next, close the settings tab and you can use it to search for information of interest.

Changing the search engine in Explorer is a little more complicated than in other browsers. Click the “Settings” button located in the upper right corner, then from the list that opens, select the Manage add-ons command. Next step there will be a "Find other search providers" button in the search section. Install the Bing search engine, if there is another one, use the “Add” button, and then select “Default”.

The easiest way to install the Bing search engine is in Firefox: click “Tools” -> “Settings”, a window opens in front of you where you should select the “Basic” item. In the Home page field, enter the address of the search engine and save. Now, when you open Mazila, the desired Bing search engine will open by default.

How to remove bing search engine

Although the bing search engine from Microsoft is a fairly successful project, most users in our country are accustomed to using Google or Yandex.

If you use Microsoft products such as Internet Explorer, or operating system costs Windows with automatic update, then the chance of getting Bing as the default search engine is quite high on all browsers. At the next Windows update Updates may occur automatic installation Bing Bar toolbar. Therefore, many people ask the question: “how to remove bing search engine?”

There is nothing complicated about this, just remove or turn off the Bing Bar add-on, and then change the starting search engine in the browser settings.

Let's look in more detail, with examples on Firefox, on how to remove the bing search engine.

First of all, you should get rid of the Toolbar. We go to the control panel, to do this we perform the actions “Start” -> “Control Panel”, in the list that opens we find Bing Bar and delete it.

The Bing Toolbar is no longer available in browsers, but it may open the Bing search engine by default. How to change address home page I described it a few paragraphs above.

That's all, there are no difficulties with deleting the Bing search engine.

Historical data and interesting facts

Microsoft began working on its search engine at the end of the last century and in the fall of 1998 it introduced Microsoft Network Search - MSN.

Eight years later, Microsoft introduced new version search engine - Windows Live Search. The beta version was released on March 8, 2006, and on September 12 it completely replaced MSN Search.

The new version of the search engine allowed the user to search among the data specific type: web pages, news, images, music. MSN aimed to ensure that their search engine collected over 2.5 billion queries per month from around the world and was extremely useful to users, giving more accurate answers.

To increase interest in the Live Search search engine, it was decided to launch a viral marketing campaign. Search results were displayed from right side screen, against the backdrop of a modern metropolis, while an animated character appeared on the left - the image of a young girl Ms. Dewey. She commented on the entered query and clearly demonstrated the results search results. And during downtime, users were entertained in every possible way.

In 2007, Microsoft announced that the Live Search search engine was leaving the Windows Live product suite and was being integrated with the Ad Platform, which was led by Satya Nadella. As a result this change Search engine Live Search has teamed up with Microsoft adCenter.

In the same year, they launched testing of the Tafiti search engine (translated as “explore”), which was based on Live Search and Microsoft Silverlight.

But Microsoft didn’t stop there, and in mid-2009 they started testing search engine next generation, giving it the name Kumo (translation from Japanese “spider” and “cloud”). As a result, in June 2009 this engine became the basis of the current Bing search engine, which replaced Live Search.

Microsoft manager David Webster initially proposed naming the new search engine Bang. According to him, it is short and easy to remember, and also easy to write. However, this name was abandoned because it could correctly be used as a verb and denote an Internet search. They took a similar name - Bing, which should remind users to make a decision. However, according to another version, Bing stands for bing is not google.

Today, the Bing search engine is used in most smartphones and mobile phones produced in Canada and America.

Bing search engine success

The key to success in the near future may be to use mobile applications. The number of gadgets and mobile devices is increasing every day. Moreover, in some parts globe, to exit to global network, smartphones and tablets are more often used than desktop PCs. Mobile phones Nokia models are still selling quite well, and as a result of Microsoft buying out this company, she actually took the users of these phones under her control. Now they will use the default bing.

Thanks to Bing's active collaboration with social services, and also applies innovative search mechanisms, such as scanning local disks, memory cards, flash devices operating under Windows control 8, he acquires enormous opportunities for his further development. In addition, Apple is one of Bing’s supporters, as representatives of this giant themselves claim.

A quick search for information has already faded into the background. Today, users are more interested in unique materials that can be found on the Internet. Therefore, along with searching web pages, photos, videos, maps and games, and social networks are also indexed. This is done to ensure that the user receives the most complete information possible that would best suit the request.

Reward for using search

Users of the bing search engine can use the Bing Rewards feature to accumulate wealth. Registered users who are logged in can accumulate search points for searching necessary information, this way you can earn money.

For completing two operations, a person receives 1 point in his account; per day he can earn 15 points by working on a computer or laptop and 10 points by searching through mobile device. Having earned 475 points, the user can exchange them for 5 dollars; this money cannot be withdrawn, but it can be spent in Amazon or Sephora stores. You can also get discounts on applications for Windows and Windows Phone.

And users who work very intensively with the bing search engine are awarded the status of silver or gold client.

), which is quite popular in the world, but its share in RuNet is extremely small. However, those who create and promote websites in the burzhunet should definitely take this search engine into account.

Registering and adding a site to Bing's webmaster

But nevertheless, it is worth paying attention to search engines such as Bing and. Especially if your project has an English version (or you plan to implement this in the future) or it is completely focused on the bourgeoisie.

Toolbars can be useful because they can help the web crawler determine which of your documents should be visited first. As you probably already know, this is achieved by adding a webmaster panel in the appropriate place. About , and for WordPress - .

The card does not limit search robot while moving around your site (), but Sitemap.xml tells the bot the structure of your resource, which has a beneficial effect on the speed of its indexing (including new documents).

The fact is that the bot will not spend more time on you than it is allotted for it. He will simply move on to the next project, and will return to yours only after some time. So that during his short visit he managed to index as many useful pages as possible, and such things as Sitemap.xml and the robots.txt file were invented.

The sitemap shows where the material to be indexed is located, and robots.txt tells where the search bot should not go, because there is nothing interesting there. Toolbars for webmasters allow you to check the functionality of the latter, as well as indicate the path to the former. Although this, of course, is not all the possibilities.

Bing is owned by everyone MicroSoft. Previously, this search engine was called MSN Search, and also before Windows Live Search or Live Search. The current reincarnation of the brainchild of the small softies is perhaps the most successful. They managed to become one of the top three global search leaders. They are still far from Google (), of course, but they have already successfully absorbed Yahoo and even managed to digest it.

So, in order to access the webmaster panel called Webmaster Center, you will need to follow this link. Click on the “Login” button:

If you already have a “Windows Live ID”, then enter it in the right “Login” area, and if you have not registered there yet, then to complete this action you will need to follow the “Register” link:

On the registration page you can also get a free mailbox in their Outlook email service:

As a result, you will be taken to the “Bing Webmaster” page, where you are immediately prompted to enter the URL of your resource.

But then they will ask you for full program. And the site map address, and its name, and your full name, and much more. Even the times of the greatest influx of traffic will be of interest to them (apparently, so as not to further overload your server with their requests).

Well, in the end you will be asked to prove your ownership the resource that you add to the Bing webmaster panel. What would happen without this, what if you are not the owner of this site, but, for example, on the contrary, you are a competitor or simply a harmful type who wants to do nasty things to the author.

All these methods were described in detail by me in reviews of similar services from Yandex and Google (see links at the very beginning of this publication), so it will be unnecessary to repeat. Personally, I always preferred the first option. In this case, it will be enough to connect via FTP (for example, using Filezilla) and upload the downloaded Bing service file (BingSiteAuth.xml) to the root of your resource.

The second way to confirm permission in Bing for a webmaster is to insert the specified meta tag between the opening and closing HEAD tags in your resource template. The problem may arise that it is not entirely clear in which file of the engine you are using that the contents of the HEAD tags are generated. Therefore, I will briefly explain.

If you have Joomla, then you will need to open INDEX.PHP for editing from the folder with the template you are using (read more about them): /templates/Folder name_with_yours Joomla template. At first this file you will find the opening and closing HEAD tags, between which insert the specified meta tag.

If you have a blog on WordPress, then you will need to open HEADER.PHP for editing from the folder with the theme you are using (): wp-content/themes/Folder_with_your_theme_.

If you have a forum on SMF, then you will need to open the file index.template.php from the folder with the theme you are using: Themes/default . Using Notepad++'s built-in search, find, for example, this piece of code:

// The ?fin11 part of this link is just here to make sure browsers don"t cache it wrongly. echo " ";

and between these two lines starting with the LINK tag, add the code for the ownership confirmation meta tag.

I can’t say anything worthwhile about the third option for confirming rights, because I have never used it yet. After you fulfill one of the proposed conditions for confirming ownership, you need to click on the “Check” button, after which the road to the Bing panel for webmasters will finally be open to you.

Working as a Bing webmaster

Her appearance has changed somewhat and, it should be noted, in better side, because everything was translated into Russian and added whole line interesting and useful tools.

There is nothing so extraordinary here, however, everything you need is available. You can see how many pages are in the Bing index, how many errors were recorded during indexing, and look at the sitemap files that you downloaded. You can also look at the statistics of clicks from the search and those keywords that most often led to transitions to your resource.

If you go through the tabs of the left menu, then in the area "Site setup" you can delete or add a sitemap, point the search engine to individual pages of his project, which have not yet been indexed by him (this is actually an addurilka -).

You can also regulate the activity of the Bing robot by reducing or, conversely, increasing the height of the column for each hour during the day. It is clear that at night you can set more activity, but during the day you can ask this search engine not to index at all, especially if your resource is quite visited.

Well, it will also be possible to remove from the Bing index those Urls that should not be there.

On the tab "Reports and Data" webmaster Bing you will be presented with a graph on which you can display the daily number of clicks and impressions of your resource in search, as well as other less interesting information. Below you can find out which of your documents aroused the greatest interest among users of this search engine.

There you can also find out the queries from which Bing search visitors most often come to you, and at the very bottom you will see statistics on errors detected during indexing, which can be examined in more detail by simply clicking on the numbers. And there will be even lower ones.

On the tab "Diagnostic Tools" You are offered a number of interesting tools:

Study keywords, in my opinion, which helps to select keywords and evaluate the frequency of their request in the Bing search engine.

Link Browser lets you see everything external links, leading to the page of your project that you enter into the specified form. Markup checkers will point out errors in special markup if you used it, and SEO analysis tools will point out for given page on those things that may prevent her from ranking higher in searches.

In my opinion, overall it turned out to be a very good account for webmasters who have an interest in Bing. Try and evaluate.

Good luck to you! Before see you soon on the pages of the blog site

You can watch more videos by going to

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Google or Bing – who is better?

The question posed does not have a clear answer. Google has dominated the market for many years and it seemed that nothing could threaten it. However, its superiority is no longer as clear as until recently and is mainly due to big amount users.

Is this supported by the quality of service? It depends on what you are looking for. From tests various functions It follows that the choice of search engine often depends on the habit or default settings of the computer and browser.

When entering popular queries, Microsoft search also gives better results. This is especially true when we are interested in “people from overseas.” On the other hand, Google gives you immediate access to short biographical information. Indexes local news more efficiently and quickly.

It also seems to us that Google is more aggressively promoting pages associated with its AdWords program, most likely based on the fact that, after a certain level, you will have to pay for high positioning. Which mechanism is better? It's probably better to use both.

Search photos and graphics

Microsoft was the first to offer a mechanism on its search engine page infinite scroll images. Thanks to it, you don't need to open additional pages, and the list of found images never ends.

Bing users have easier access to filters. No need to wade through menus to limit image search results to a specific size, color scheme or authorship.

If you are looking for animation graphics, then it's better to use Google. Bing doesn't allow you to filter by this parameter at all. Thanks to Google, it's easier to determine the copyright of an image. You can choose an image with any license or those that can be used for non-commercial purposes.

It is worth noting that the American version of Bing offers slightly different functions, for example, the license filter can be launched manually.

Search results Video

Bing is known to be the ideal search engine for searching for erotic and pornographic content. The results presented by Google are subject to very strict censorship. Even after turning off the “adult” filter.

Microsoft's search service doesn't seem to rank content. If you turn off filtering, in some countries Bing shows almost everything it finds on the Web. Bing handles all resources, not just adults.

Gives the user what they expect. But unlike Google, it does not decide what will be good for the user and what will be bad. In some regions, controversial photos or films are only covered in blur.

Unfortunately, neither Google nor Bing remove violent content at all, or effectively enough. With the help of two tools, you can easily, consciously or not, access, for example, a violent film related to events in the Middle East.

Selecting a search engine in the browser

It is clear that in the browser from Google and Microsoft the search engine is installed by default own services. However, these settings are not fixed. You can easily change the default search engines in Internet Explorer or Google Chrome. And for occasional use, you can open and use the bing.com or google.com page yourself

To set the default search engine in Chrome, open the browser menu in the upper right corner of the window and select from it Settings. Go to section Search, expand the list and select the desired search engine. Close the settings tab. The selected service will be used to search for keywords entered in the address field.

Changing the search engine in Internet Explorer requires a little more "skill." Click the Settings button in the upper right corner of the window. After the list opens and select a command from it Manage add-ons. Select the search section and click the button Find other search providers. Install Google, use the button Add to Internet Explorer and select Default.

The easiest way to do this is in Firefox. Simply click on the small arrow in the search field and select your default search engine. If it is not in the list, select Search plugin management, then Download more search new systems, and install the appropriate package.

Support and integration with other services

Google offers users a wider range of various services than Microsoft. Actively integrates its products and takes advantage of the resulting benefits. Analyzes user behavior and compares search results with expected needs.

Although Microsoft also provides several different products, Bing does not use their internal connections. But it has an overwhelming advantage in interaction with social networks. Microsoft's close partnership with Facebook and Twitter gives the search engine direct access to use resources and information from those sites.

Google should rely only on its own, certainly less popular Google Plus. Google tries to understand what the user expects and does not require simple queries. When constructing phrases, they can be more complex than in the case of the Bing search engine.

The Microsoft search engine, in turn, does not delve into the analysis of expectations; it receives ready-made profiles directly from social networks. The problem appears when a person does not use Facebook or Twitter. In this situation, Bing is unable to correctly select the search context.

On the technical side, both search engines allow dynamic searches as you enter keywords. This significantly speeds up the search good results. Comparing different queries, we must admit that sometimes Google wins, sometimes Bing.

Search engines - maps and mobile devices

Closely related to search engines mapping services. Both suppliers have their own own versions this service. The maps contain links to the places found, and for the places found, maps of the corresponding areas are immediately included.

Google Maps is kind of the standard. The service can be used to search for places, for navigation purposes; maps contain information about various companies, in public places, attractions. True, in our country they are not as accurate as in the homeland of Google, and are far ahead of Bing in relevance.

Bing does not update maps often; sometimes they lack data, new roads and many important routes. Also with photo panoramas. Google Photos much more relevant cover a significant part of our country. Bing doesn't apply special effort in this area, many details cannot be seen in his photo panoramas. Additional benefit Google is a Street View service.

While following the route, Google also gives alternative routes, however, Bing describes the driving process better. For some routes, Google is limited to only a few main destinations. Bing takes into account all the important points.

Which search engine is better?

Rejecting habits and prejudices, we can successfully say that compare Google and Bing- it’s like looking for proof of the superiority of Coca-Cola over Pepsi. Both services do the job they were designed for very well. Each of the services has its own strengths and weaknesses.

Google is best cards and navigation, Bing - more efficient video indexing. Disadvantage of Google is promotion in search results associated with the paid AdWords service and strong content filtering.

Google also has a lack of respect for data privacy. Regulations allow you to study everything that a person posts online.

Bing's home page is prettier and the results are more organized. The main page search results provided by the services, however, are almost the same.

We must also remember that the quality of services and range of functions here and abroad differ markedly.