The most popular queries in Yandex Google Rambler. Simple competitor analysis. How to View Search Query Statistics in Google Keyword Planner

Today, the demand for a particular group of goods, as well as the value of certain services, can be judged based on the RuNet service “Wordstat”. Popular Yandex queries in the form of statistical data are of interest not only to the professional group of users. An objective analysis of a word or phrase allows each interested party to determine the “current weight” of information and outline the most accurate direction for the search process as a whole, as well as develop (for themselves) a specific action scenario, depending on their needs. What is the meaning of this term and how is such a service useful? You will find the answers here and now!

The many faces of Yandex

Everyone needs something, and people are constantly looking for something, based on a certain “algorithm” of actions. We don't go to the grocery store to buy shampoo or ask why the music is so loud when we're at a rock concert. Everything in our life is more or less ordered and systematized, filled with meaning and reasonable by definition. Popular Yandex queries reflect the dedication and interest of users. This is a kind of aggregator of our life, capable of noticing the direction of our thoughts and confronting us with a fact - where we are going, what we are interested in and what is important to us. In other words, it can summarize statistical data reflecting the quantity, quality and objectivity of the words most often used for searching, or phrases and phrases not bound by the rules of syntax. Ladies and gentlemen, it is we who think, and we decide how to respond...

Effective search

To find the most valuable information, you need to search for a specific query. For example, if you enter: “I want to buy a car,” you will see a list of online resources that sell or conduct surveys and publish a variety of materials related to general issues on motor vehicles, or addressing specific automotive topics. However, such information does not always meet your expectations, because many users forget to indicate the data that specifies the request: car make, properties (used or new), color and price parameters. Even in this case, popular Yandex queries may turn out to be useless for you, since it is quite possible that the desired car is sold in a place that is not entirely convenient for you (a remote city, region or region), that is, you should always take into account the versatility of the search process. Only in this case will you be able to quickly find the desired object without unnecessary reasons for frustration.

How can statistics on popular Yandex queries help me?

Of course, this is a question that requires precise definition. First of all, it should be understood that search engines are designed to significantly simplify the process of finding the information the user requires. The most relevant sites and other sources of useful content move up the hierarchy of global relevance. In other words, each search engine employs a mechanism for carefully selecting (ranking) the most meaningful sources of unique information. At the same time, search engines exercise a kind of control over the practical activities of a particular Internet resource. It should be noted that Yandex has succeeded quite well in this. Yandex query statistics allows literally every registered user to analyze and objectively evaluate the direction of their actions, which can be related to any life activity: work, everyday life, family, etc.

Where millions strive: people, events, interests and much more

So, it’s time to move on to the main part of this article, so to speak, to the culmination of the story. After all, you probably want to know what or who exactly is an indicator of the intriguing phrase: “The most popular queries in Yandex.” However, the most complete answer can only be formulated based on the results of the overall annual indicator, the results of which can be found in the corresponding section of the Yandex search engine - “Research/newsletters”.

What interested users most in 2013?

The word “Minecraft” took the leading position. It was the construction game that became a kind of champion in search queries of the past year. The mobile social network Instagram took second place in terms of user interest. Further, the list of popularity continued with the following queries: “online postcards”, “mobile Internet messengers” and “web photo editors”. By the way, the word “slow cooker” was also entered quite often into the search bar.

However, women, as always, were most interested in the topic “how to lose excess weight,” while men devoted their time on the Internet to the IT industry and invariably showed interest in sporting events, remaining devoted to the “fans” group.

Women's emancipation has nothing to do with it, or the predictability of events

Culture as such is not in fashion today, but Ksenia Sobchak is the number one figure. People are more interested in the events that happened in “House-2” than in any adopted law in the state legislative framework. For example, Andrey Panin is a popular man of 2013. And this is our “achievement”, which is formed and based on our opinion, and, among other things, is just a reflection of the finished formulation - “popular Yandex queries”. takes into account literally every element of the attention we show. Women do not change their natural beginning: family, wedding and dacha. Men are most attracted to science and sports. Of course, the stronger sex is still captivated by technical innovations and the results of advanced technologies... Everything is as usual, except for the “predetermination” of unpredictable political events! The world is developing, and the system sees some patterns...

How it works?

So, having an account, you can always use the free service “Yandex. Wordstat". Statistical data can be displayed based on several search criteria:

1. According to the words - the very first checkbox (activated by default). Allows you to get results for the most frequently used queries or phrases entered by the user.
2. By region - most often used by webmasters and marketers to determine public demand (local interests).
3. Query history - detailed analysis by month and week.

In the first case, information is displayed in two independent windows. The list of words on the right is associative.

Careless influence...

The most popular Yandex search queries will always be a part of us, the surrounding society. The weather forecast and critics' reviews, as well as the “mind-blowing news” are the result of information influence. We are all subject to outside influence... However, it is you, dear reader, who can influence the overall outcome of the completeness of the opinion and regulate the meaningful value of the information; “vector truth” depends on you and only you have the right to “one”...

Food for thought: popular Yandex search queries

If you notice a certain predetermination of some services of the Yandex aggregator, do not be surprised. not only search for unique content, but are also the first collectors of “identifying” information - we are calculated, predicted and reduced to a common system of interaction. Alas, we are all components of a single Internet network! And the point is not whether we want it or not, the point is non-stop technical progress.

Finally

It is worth noting that the most popular queries in Yandex are also a highly competitive “product”. Therefore, in order to reach top positions in search engines, website developers have to roll up their sleeves and purposefully work on the project for many months. The result of their efforts is receiving our recognition. And it depends only on us, ordinary users, whether this or that Internet resource will be in the top. After all, the situation can be radically opposite, so always be in trend, dear ladies and gentlemen.

Have you decided to create your own website? This means that you are already familiar with the concept of key queries. Of course, the success of any informational, entertainment or commercial project depends on the relevance of the target phrase by which users will find your site. We present to your attention the most popular queries in Yandex for 2017. This way, you can find out the interests of the public and decide on the core for your project. Data were collected based on analysis of the Wordstat resource. If you are interested in the information business, you may be interested in reading the article best sites for finding a job! Let's start reviewing the top 10 most popular “keys”.

Top 10 most popular queries in Yandex

10

Download music for free

The ranking of the most popular key queries on Yandex opens with the phrase: “Download music for free.” About one and a half million searches for this key are registered per month. Actually, it’s not surprising, because everyone listens to music. Social networks, of course, are convenient, but sometimes you need to download a song to your mobile device, flash drive or car. It is worth noting that there are a huge number of resources providing this service. It is extremely difficult to compete with them by creating your own project. In addition, do not forget about copyright!

Movies online

The next position in the niche of popular key phrases is occupied by the phrase: “Movies online.” Well, who doesn't like to watch a good movie? Thanks to the presence of large resources with our own hosting, we have the opportunity to include an interesting film without downloading files. Naturally, watching movies online is in greater demand than the word form with the word “download”. Over 1.8 million users interested in this service are registered per month in the Yandex search engine.

Translator from English to Russian

Schoolchildren, students, employees of various organizations - everyone is faced with the need for translations. English is an international language. All leading companies, websites, brands use terms in English. For this reason, it is not at all surprising that the phrase “Translator from English to Russian” was in the top of the most popular requests. In total, over 2 million occurrences of these words are registered in Yandex searches every month. Naturally, in different declination and order.

Masha and the Bear all episodes in a row

The next position is occupied by the animated series “Masha and the Bear”. We are talking about the most popular cartoon in the CIS. Every month, the query “Masha and the Bear all episodes in a row” appears in Yandex searches about 2.2 million times. It is difficult to explain what causes such a stunning demand for the cartoon. According to the plot, we see an interpretation of the good old fairy tale about a girl who got lost in the forest. By no means, in this instructive and funny cartoon, Masha does not play the role of the Bear’s hostage. Quite the contrary. This very funny and educational project is loved not only by children, but also by adults.

Online radio listen online

Next comes a rather interesting, perhaps incomprehensible request for many: “Listen to online radio online.” It would seem that in the 21st century, radio is not so popular, but that was not the case. Indeed, a lot of people turn on the broadcast literally from the very morning. Taxi drivers, bank employees, service personnel and many other people do not mind turning on the radio while working. More than 2.3 million occurrences of this query are registered per month in Yandex. By the name, you probably guessed which station interests users more than others.

Google translator

It is difficult to overestimate the popularity of the Google search engine and all the tools adjacent to this resource. Continuing the theme of the prevalence of the English language, it is not at all surprising that the query “Google Translate” takes 6th place in this top. Every day, many people use an intuitive resource to translate texts, phrases and words. The popularity of this module is due to its speed and simplicity. Even a novice user can easily cope with the task.

Games for boys

1. Someone is looking for virtual games;
2. Someone is online;
3. Others are interested in developmental solutions.

Of course, most often this request is entered by parents, not boys. For this reason, it is not difficult to guess that the target audience is interested in a way to entertain a child. On average, about 2.4 million requests are registered per month.

Instructions

Perhaps the most visited service in Russia is wordstat from Yandex. To select, just follow the following link http://wordstat.yandex.ru/?cmd=words and enter the query you are interested in in the “Key words and phrases” field. After clicking on the “Select” button, a table will appear in front of you, the left side of which will display the most popular queries, and the right side will show related queries.

Do not forget that the display of query statistics is different for regions, so if you are interested in regional information, use the “By” tab. There you should specify your choice - region or city.

Rambler (Rambler) is no less famous than Yandex, but clearly inferior in terms of, and more recently, completely using the search technologies of the above-mentioned company. To go to the service for checking request statistics, click on the link http://adstat.rambler.ru/wrds/. In the empty rectangular window, enter the words or phrases of interest, and then click the “Calculate” button.

This service is clearly inferior to Yandex, but there is also a regional issue: check the box next to the “Geography of requests” item or click the “Geography statistics” link and click the corresponding button.

Google has two products that allow you to create an objective assessment of entered queries: using a service for selecting keywords, you can select the most relevant query, and the Google comparative search statistics service gives an idea of ​​​​the query being promoted.

The keyword selection service (AdWords) is Wordstat from Yandex, you can find it at the following link https://adwords.google.com/select/KeywordToolExternal. Search query statistics can be viewed on this page http://www.google.ru/insights/search/.

Video on the topic

Before you start creating a website, you need to know exactly who will be looking for it and why. And all the more necessary information about statistics requests, if it is planned to be promoted.

You will need

• computer, internet

Instructions

Specify the list of parameters that interest you in your requests. In addition to the words typed, the period of data analysis - a week, a month - can also be important. Understand what kind of audience you need. For example, in Russia the most used search engine is Yandex. And to work with domestic Internet users, focus on its indicators. If the real location of the site visitor is not so important, then it is necessary to conduct an analysis using Google and Rambler.

Go to http://wordstat.yandex.ru/ and enter the desired word. Specify the region, if it matters (in our case, most likely, you need to select “Russia”. Enter a word or phrase that denotes your product or service. Click the “select” button. You will receive two columns: the left one with data on your request, the right one - with data about what else these people were interested in.

Go to the “regions” tab to find out how popular this request is in different parts of Russia and the world. There are also two columns here: absolute number requests and regional popularity as a percentage. This data can be visualized on a map. To do this, go to the appropriate tab. If seasonal variations are important to you, open by month and week.

This article is intended for beginners in SEO, as well as for website owners who have chosen queries for promotion, but do not know whether these are frequent queries.

So, let's begin.

Request frequency- this is the number of queries or phrases typed by a user in a search engine in a certain period of time. The methods for determining the frequency of a query in search engines differ. In this article we will look at the frequency of queries in the most popular search engines - Google and Yandex.

From this article we will learn the following:

1. How to determine the frequency of requests in Yandex

1.1. Word selection service in Yandex

To determine the frequency of queries in Yandex, there is a simple and convenient “Word Selection Service in Yandex” or, as it is also called, Yandex Wordstat.

Entering a request into the selection line, we get the following picture:

It is noteworthy that now we see the overall picture of impressions per month, but you can look at the request frequency separately by type of device (tablets, mobile phones, computers) from which users searched for the request.

So, we see that 269,733 of the total impressions were on phones.

1.2. Types of frequency in Yandex

So, we found out that the query [plastic windows] had 1,006,660 impressions per month - this will be the base frequency of the query.

In total, Yandex Wordstat distinguishes three types of frequencies:

1. Base frequency- indicates the number of impressions for all queries with the desired key query. In our case, this is the request [plastic windows]. When collecting the base frequency for this request, all possible word forms were taken into account, as well as variants of the requests [buy plastic windows], [prices for plastic windows], etc.
2. Phrase frequency- to define it, you need to put the query in quotation marks. This will allow us to find out the request frequency for the phrase we are interested in.

As you can see from the screenshot, the phrase frequency is significantly lower than the base one, since the phrase frequency can take into account word forms, cases, and different endings, but additional words are ignored (for example, the request [buy plastic windows] is not taken into account when collecting phrase frequency).

1. Exact Frequency- to define it, you need to put the query in quotation marks and put an exclamation point before each word in the query.

In this form, we will find out the number of impressions per month specifically for this request.

1.3. Geodependency

In addition to different request frequencies, we can find out the frequency from requests in different regions. To do this, instead of the “By words” item, check the “By region” item.

The screenshot shows the total number of requests, as well as their number specifically by region. For example, in the Moscow region there were 13,847 impressions, regional popularity is 206%.

What is regional popularity? Yandex answer:

“Regional popularity” is the share that a region occupies in impressions for a given word, divided by the share of all search results impressions that fell on that region. The popularity of a word/phrase equal to 100% means that this word is not distinguished by anything in this region. If the popularity is more than 100%, this means that there is increased interest in this word in this region; if it is less than 100%, it means decreased interest. For statistics lovers, we can note that regional popularity is an affinity index.

You can also set the region when collecting frequencies. By default, the fee is set for all regions.

Select a region.

Thus, when searching for the exact frequency of a query in a specific region, you can find out how many people are searching for the query you are interested in in the specified region.

1.4. How to determine the seasonality of a request

Yandex Wordstat has another function that interests us. To use it, you need to check the “Query history” checkbox.

Thus, we see what the request frequency was by month during different periods. Using this information, you can roughly predict drops/rises in traffic on the site.

1.5. Plugins for ease of use of the service

The Wordstat service is useful, but not very convenient, so in order to make my life easier, when working with it I use the Yandex Wordstat Assistant plugin.

This is how it looks in the Wordstat window:

The first thing that catches your eye is the advantages around requests. By clicking on them, we add queries to the column on the left:

This is very convenient, since you usually need to highlight each request and its frequency in order to copy it. Moreover, you can safely switch to other queries, and the list of queries added to the column will be saved.

This plugin also allows you to sort queries directly in a column by frequency or alphabetically, and then copy these queries with frequency into the document you need. I recommend using the Chrome browser plugin, as it has a more recent version that is constantly updated. There is also a plugin for FireFox, but it has not been updated since April 2015, so not all functions work correctly.

2. How to determine the frequency of queries on Google?

If everything is relatively simple with Yandex, then finding out the frequency of a request on Google will be more difficult. Google does not have a service like Yandex Wordstat, so you have to use the contextual advertising service Google AdWords. You will need to register in it. After registration, a panel will appear in front of you.

Open the “Tools” menu tab and find “Keyword Planner” in the drop-down menu.

This will open the scheduler page. On this page you need to select “Get query statistics and trends”. There, enter the query you are interested in and indicate the region.

Click on the “Find out the number of requests” button. You will get this result:

Due to AdWords limitations, the average number of queries per month ranges from 1,000 to 10,000. To get more detailed information, you need to create and run a campaign.

When a paid campaign is running, the request frequency will look like this:

3. Software collection of request frequency

Methods for manually collecting request frequency were described above. With a large number of requests, collecting their frequency manually is very inconvenient, so I use special programs.

3.1. Program "Slovoeb"

After setting up the program, you need to launch it and, just as in the case of “Slovoeb”, add queries, specify “Region” and click on “Collect Yandex statistics. Direct".

Key Collector, unlike Slovoeb, parses data using Yandex. Direct, which significantly speeds up the parsing process. Click “Get data” and get the result:

The program allows you to collect frequency for Google using Google AdWords. To do this you need to configure it. The settings can be viewed on the official Key Collector website. Then you will need to click on the “Collect Google Statistics” button. Adwords", which is located next to the "Collect Yandex.Direct statistics" button.

4. Online collection of request frequency

Sometimes there are situations when your favorite instrument is not at hand, but you need to collect the frequency. In this case, you can use online services to collect frequencies. I will look at 2 services that I use myself. One will be for Yandex, the other for Google.

4.1. Online frequency collection tool from SeoLib for Yandex

All you need to do is open the “Key phrase analysis” tab and copy the list of queries you are interested in into the request form or attach as a separate file. After this, you need to select the required frequency and region, and if necessary, specify additional parameters. Then click on “Start Analysis”.

Result:

The tool is paid, but the prices are reasonable. For example, a list of these 7 queries for all types of frequency cost me 5.3 rubles.

4.2. Ahrefs Online Frequency Collection Tool for Google

The service has a Keyword Analysis tool.

In the form you need to add keywords separated by commas and indicate the region near the “Belts” button.

Result:

Go to the “Metrics” tab:

Results

Work with Yandex:

1. If there are several requests, you can view them manually through Yandex Wordstat. In this case, I strongly recommend installing the Yandex Wordstat Assistant plugin - it significantly simplifies the process;
2. If you have a list of queries and need a quick one-time check, use SeoLib's online Keyword Tool;
3. If you constantly work with requests, I recommend purchasing Key Collector. Although Slovoeb is free, it parses too slowly, and the time you save on parsing queries in Key Collector will more than offset the costs. “Slovoeb” can be used if you work with a small list of queries and use it infrequently. I used it myself when I started working in SEO, but when I purchased Key Collector, I regretted not buying it earlier.

Work with Google:

1. If there are several requests, use Google AdWords;
2. If you have a list of queries, it will be more convenient to use the Ahrefs online service or set up Key Collector.

I have listed the services that I myself use to collect request frequency. Perhaps you use other services? Then indicate them in the comments, I will be glad to read them!

That's all for now, I wish you good positions in frequency queries!

Or before launching it is necessary to create a semantic core. It sounds scary, but in reality these are just queries that users will use to search for your services or products in search engines. If you choose the right key queries, your site will quickly rise in Yandex and Google rankings and bring you clients. To understand which direction to move in, think about how you yourself would search for your products, using what phrases. You can write down 3-5 main topics and build on them. But, in order not to rack our brains and invent a wheel, we created an assistant - Yandex Wordstat.

Wordstat shows statistics of user requests. The service displays all phrases with the entered key and the number of users who searched for this key query. In this article I will talk in detail about the service and what nuances should be taken into account when working with it.

Yandex Wordstat comes to the rescue

To view the statistics of the query you are interested in, you need to enter it into the search bar, click “Select” and the service will display the result. Below is a schematic representation of the main blocks of service functionality.

1. Search phrase.
2. Last update.
3. Total number of impressions per month.
4. The number of impressions for a specific phrase.
5. Similar queries.

You can search phrases by:

• words;
• regions;
• request history (by month, week, etc.).

The service shows the result not only for the entered query, but also similar phrases that users searched for.

Basic operators

To understand how it works, let’s enter the query “Italian pizza”:

The service gave us the result that this request was entered 16,654 times per month. But is this really so? No. It should be kept in mind that users could search for the query in different variations, for example, “buy Italian pizza” or “cook Italian pizza.” Some requests are clearly not worth considering. And to see a more truthful picture, the service has basic operators.

1. Quotes:"Word". This operator allows you to see the exact number of impressions of a given request, but for all possible endings and word order.

Now, instead of the number 16,654, we see 1,152 impressions per month. This is a more plausible figure.

2. Exclamation mark:!. Allows you to view the number of impressions on request, taking into account the end.

We changed the ending of the query, and we see that only 225 times users searched for this phrase and with this ending.

Auxiliary Operators

The service has additional operators that open up more opportunities when analyzing and selecting requests.

1. OR operator. Helps to combine queries and compare several phrases.
Designated(|).

In the figure on the right, we see how many requests for each phrase were made per month.

2. “Square brackets” operator. Fixes the order of words, taking into account all word forms and stop words. Denoted by .

3. Operator "Plus". Searches for the query itself plus an additional word. Denoted by the + symbol.

4. Operator "Minus". Gives the result without the word that comes with the - sign. Indicated by the symbol -.

Using this operator, we removed all queries containing the word dodo (dodo is a brand of pizza).

5. Operator "Grouping". Used when you need to group multiple statements. Denoted by ().

Additional features

At the beginning of the article, I mentioned that Wordstat has the ability to search and analyze queries by words, by region, and by history. Let's start with the request history.

Request history

The New Year is coming soon and you are already wondering when to start notifying your subscribers about New Year's promotions and sales. To track when people start to become interested in this topic, let’s go to the “Request History” tab and look at seasonal fluctuations in the request “New Year”.

If you look at the graph, you can see that the peak occurs in December (month 12). But they begin to become interested at the end of October.

Number of requests in a given region

In this tab you can see the number of impressions of a request in a region or city. You can also estimate popularity as a percentage. The higher the percentage, the higher the interest.

In the “Map” mode you can see the number of queries and their popularity by country on the world map.

Collection (parsing) of requests of a given length

Sometimes it becomes necessary to search for queries of a given length (of 2, 3, 4 words, etc.) with a keyword included.

For example, we want to find a phrase with the keyword “pizza” and a length of 4 words:

Queries from 2 to 7 words in length can significantly increase your audience reach.

The article discussed the main functionality of the WordStat service. Now all you have to do is correctly apply the acquired knowledge in practice. Be sure to use this tool in your work if it is important to you to have high quality, launch effective and efficient.