How to find popular queries. Google search query statistics: collecting everything

We only need what we need.

Anton Chekhov

Probably many people are interested what people most often ask for in search engines, what are the most popular search queries? and in demand.

Errors and typos in queries, activity by geographic and time parameters, the most popular search engines and questions..

Yandex itself provides answers to these questions:

Interesting figures and facts on the Runet sector:

According to Yandex statistics, the monthly viewing of search results pages by Runet users is more than 3.1 billion times.

Every day more than 100 million requests.

Approximately half of all requests (~45% - 48%) come from residents of just ten cities:

Moscow
St. Petersburg
Voronezh
Rostov-on-Don
Nizhny Novgorod
Samara
Ekaterinburg
Omsk
Novosibirsk
Khabarovsk

Every day the residents of these cities spend 18.5 million. search sessions, the total duration of which is - 100 years.

Search session- this is the sequence of queries with which the user solves one search problem.

Search session duration- time from the first request to the last.

The average number of requests to Yandex per person is 6 - 7 within 2 - 3 search sessions.

On average, a person spends about two minutes to ask one query and view the search results.

Quantity single word queries on Yandex fell almost four times, while queries of three or more words, on the contrary, increased by almost 80%.

The most verbose queries are asked by Yandex and Ukr.net search users - about 5 words

When searching on Ngs.ru and Nn.ru, about 4 words are entered.
- QIP users - on average 2 words.
- The length of requests for [email protected] and yandex.ru differ very rarely.

Google refused to research TNS.

Ten most popular queries

The most popular queries are queries asked by users of all regions, with the same search wording.

It is worth understanding that, despite numerous repetitions, frequently asked queries are only a very modest part of all queries to Yandex. Even all taken together, the first hundred popular queries make up no more than 5% of the total, and the first ten make up less than 3%.

Also, in different cities and regions, the list of popular queries often includes large regional portals that are not interesting to users of other remote cities.

The first step of the most popular queries asked to search engines [email protected], Yandex And QIP, are still occupied by queries related to social networks. The bulk of the people “hang out” there.

The next most popular are queries with the word " porn", number of lovers" strawberries"and peeping in" keyhole"is clearly not decreasing.

Another interesting pattern is observed:

The top 10 Yandex requests include the request "mail.ru"
The top 10 requests from Mail.ru include the request "Yandex"
The top 10 QIP queries include both of these queries "Yandex" And "mail.ru"

If we discard “concerned” users, then the following most popular questions for search engines are distributed approximately as follows:

Distribution of the most popular queries on different sites
(orange - Yandex, blue - mail.ru, green - QIP)

The number and popularity of these requests in percentage terms are almost the same in all ten cities.

in contact with
classmates
mail.ru
porn
in contact login to the site
in contact input
auto RU
porn online
my world
games for girls

6. Frequently used qualifying words

Recently, more and more requests (about 10%) began to contain clarification - a direct indication - to buy, sell or receive something.

The most common clarifications today are download And for free. Requests to Yandex and mail.ru with words download And for free- approximately 4% of all available requests.

The most common clarifications

7. The most common mistakes and typos:

Despite the fact that the number of errors and typos in queries has generally decreased, 12% of all queries are written illiterately.

The most common errors are those caused by incorrect keyboard layout. So, the most common Yandex spellings are: "nftvuchyukg", "nfyukg", "zyltrc"..

Unfinished queries (for example, "vko" or "is familiar with") occupy a solid second place.

Every tenth request for [email protected] looks like a website address (well, people confuse the browser address bar with the search bar).

- The most common erroneous request - "classmates ", with one letter "c". (from 3% to 5% of users).

- Second place among misspellings confidently keeps his word "agency" . For every 100 correct queries with this word, more than 30 queries are misspelled - "agency" , without the letter "t".

According to wordstat.yandex.ru (April - May 2010), the most errors are in popular queries, except " classmates " And "agency" , come from the words:

russifier (russifier)
cribs (cribs)
Toyota (Toyota)
video (video)

85% of search queries contain a noun as the first word, which is 25% more than last year. Most often, the question is formulated as follows: nouns, adjectives, verbs. - "Buy hot tour package"

And finally, obscene language:

Surprisingly, there are very few such requests - much less than one percent.

The very minimum percentage of requests containing obscene and obscene language comes from Ukr.net users; people respect their language and do not want to pollute it.

Continuing the topic What is most often searched on the Internet. Popular queries, It will be interesting to see statistics on regional features and Geo-dependent search queries.

But about this and about Yandex statistics comparing user activity in different cities -

Every day, search engines collect all user queries and analyze this data. Use information about user preferences in your work: popular queries, distribution of search queries by time, device type and location. Every year, Yandex also publishes the most popular topics of the year.

What queries were popular among users in 2017

Popular topics. At the end of each year, Yandex collects statistics on queries that aroused the greatest interest among users. Top topics are different from top queries. In the topics, Yandex analyzes events and people of the past year and compiles a rating:

events in Russia and in the world;
things and phenomena;
popular men and women;
sport events;
music;
movies;
memes.

Information is taken for January-November.

Additionally, popularity is shown by month separately. The popularity of certain topics grew throughout the year, while others lasted only a couple of months.

Dynamics of popularity of the topic “Cryptocurrency” in 2017

Dynamics of the popularity of the “Spinner” theme in 2017

Mobile interests on the map. Internet searches vary from area to area. In the spring of 2017, Yandex collected statistics on requests sent from mobile devices and compiled an interactive map of user interests in different areas of Moscow. Explore popular categories with its help.

Search in the metro. Yandex separately conducts research on the interests of users in the subway. According to the search engine, in 2017, 150 thousand metro passengers accessed Yandex search every day.

Internet activity in the metro also has peak hours. This is 7.40 - 9.40 in the morning and 17.20 - 19.50 in the evening. The greatest number of requests occurs between 8 and 9 am and from 6:20 pm to 6:50 pm in the evening.

The overwhelming majority of requests are informational. They are related to the topics IT, Transport and Leisure. Requests change throughout the day. In the morning, the most popular words and phrases are “how to get there” and “how to get there.” Courts, museums and shops top the list of destinations. In the evening, users search for recipes and food delivery services. Before the closure of the metro, most requests related to the night bus schedule.

The most popular queries in the Moscow metro every hour

Search by time of day. In Yandex, search starts at 6 am. From 9 am to 5 pm the main search queries are related to work, from 5 pm to 10 pm - with study, after midnight - movies, games, sex.

Distribution of user interests by time of day

How to select popular queries

Select queries in Yandex using the Wordstat.Yandex service. If the topic of the queries being analyzed is wide, use a parser to reduce the time for collecting information.

Frequency. Enter the analyzed words into the Yandex search bar; the word can be single or as part of a phrase. The frequency shown by the service includes words and phrases in any cases and word forms. Sorting goes from maximum to minimum.

Working with operators. To find out the number of queries in the exact word form, use operators. Main operators:

"" - statistics only for specified words without taking into account additional ones;
! - for precise entry, fix the endings;
+ - to add prepositions to the query: trip + to London.

We talked about operators in detail in the article “”.

Regions. In Wordstat, select a region before searching for a query, or analyze a query across all regions. Filter separately by region: countries, federal districts, regions and cities, or by large cities and their subordinate regions. Pay attention to the regionality index. It is calculated based on the popularity of the request on average in Russia. For example, in Moscow, St. Petersburg and Yekaterinburg there is increased interest in the query “blockchain”, and in Nizhny Novgorod and Novosibirsk the interest is lower than in Russia as a whole.

Request history. See the growth of the request's popularity over time. The service shows changes over the past two years. The operators in the request are not valid; the total number is indicated in all word forms and phrases.

Example of request dynamics

Seasonality. If the query history clearly shows peaks of user interest throughout the year, then such goods or services are considered seasonal. When planning advertising or promotion, keep this in mind.

Example of a seasonal request

Mobile search. The service displays statistics separately for desktop and mobile requests. There is a separate division for phones and tablets.

We've released a new book, Social Media Content Marketing: How to Get Inside Your Followers' Heads and Make Them Fall in Love with Your Brand.

Today, once again, we dive into the abyss of Yandex Wordstat and figure out how to find out the number of requests for keywords that match the site’s theme. This is necessary if you want to estimate how many people are looking for your products and services, optimize site pages for search engines, or launch mind-blowing context that users will click on like crazy. Let's see what functions of word selection services are useful for assessing and collecting the semantic core, and find out how to work with. Go.

Why is it important to know the number of keyword requests in Yandex?

First, let's decide why we need this at all.

To collect a semantic core for website optimization;
To collect keywords to launch an advertising campaign in Yandex.Direct or Google Adwords.

Everything is simple here. To attract traffic from search and context, you need to:

Make the landing page of the site relevant in the eyes of the search engine and the user.
Make sure that the request is sufficiently frequent and not too competitive, otherwise there will simply be no transitions in both cases.

Let's get to the heart of the matter.

How to find out the number of requests in Yandex?

To do this, you can use the service. It helps you select keywords, look at the number of impressions for queries, including dynamics and depending on the selected region. Let's go through each point.

Checking keywords in Yandex Wordstat

Let's say we entered the request “Flower delivery”. Wordstat immediately gave us 267,090 impressions per month, with this phrase, and in broad terms. This means that the results take into account all requests that mentioned “flower delivery” and there were a little over 267 thousand of them.

Impressions and requests should not be confused; they are counted differently. The user enters the query once, and each transition to the search results page is considered an impression. If I'm looking for flower delivery, then I entered one request. In this case, every time I move to the next page in the search results, a new impression is counted.

Just below, the service displays a list of queries in which the given one was found, and all of them are included in the main result. That is, Wordstat goes from the general to the specific: first it shows how many impressions there were for such keywords in a month, and then it details these statistics. For example, there were 18,892 impressions for the query “low-cost flower delivery” and all of them are included in the total 267,090.

Now let's figure out how to find out the number of requests in Yandex for specific keywords. Let's say we want to find out how many times people requested the combination “flower delivery” without any additional clarification. Search operators will help us with this. First, let's list them all:

“” – quotes. Helps to search only for specified keywords, but in any word form (that’s what we need).
! - Exclamation point. Does the same thing, only without taking into account different word forms. That is, if you request “!flower delivery”, then the results will be shown specifically for this request, without taking into account all sorts of “flower delivery”, “flower delivery” and so on.
+ – plus. Makes Wordstat take into account conjunctions and prepositions.
- - minus sign. In this case, the specified words will not be taken into account when compiling the report. Example: “flower delivery is free.”
(|) – brackets and forward slash. Needed to combine statistics on several queries into a report.

Let's return to our example. Let’s do a check and find out the number of requests in Yandex for the keywords “flower delivery” in any word form.

Already less - 16,409 impressions. Now let's exclude the remaining word forms:

The number of impressions dropped even further. Let's try using other operators:

The last operator is a great help when checking the number of keywords in Yandex for several queries. We received a sample from the following requests:

Flower delivery;
bouquet delivery;
order flowers;
ordering bouquets.

Now let's look at the remaining tabs. First, let's look at what mobile device users are looking for.

Now we’ll find out how to see the number of requests in Yandex in a specific region. Let it be the city of Kazan. To do this, go to the “by region” tab. For a more accurate result, we will search for “”!delivery!flowers”” in exact correspondence. We get:

The first number is the number of impressions, and the second is regional popularity. If it is more than 100%, then interest in the request in the region is increased, and if it is less, then there is decreased interest.

The last tab left is “query history”. We go there and see a graph of changes in the frequency of requests. It looks like this:

As you can see, at the end of January every year, people suddenly get upset and start looking for bouquets with delivery. I wonder why?

Let's look at the rest of Wordstat's functions. In the “By Regions” tab there is a map mode. There you can see the popularity of the request in different countries of the world and regions of Russia.

On the main search page there is a right column with queries that appear along with the given one. Sometimes it is useful and helps expand the semantic core.

Checking keywords in Google

Now let's figure out how to do the same thing in Google. Here you can use the search engine’s own service – Google Keyword Planner Tool. You can get to it from the Google AdWords main page - the necessary link is in the “Tools” tab.

To use the service, register with AdWords. Keyword Planner differs from its Yandex counterpart mainly in its interface and convenience: it does not require a captcha, and negative words can be specified directly in the search settings. The Google tool displays keywords immediately in exact matches. It is worth considering that the competition tab here is “advertising” and not “search”.

Other tools for checking search volume and keywords

If you are too lazy to collect information manually, you can use special parser services. The problem is that almost all of them are paid. There are exceptions, for example the Slovoeb service. This is the same paid KeyCollector with reduced functions. It helps you search for keywords using Wordstat, check the frequency and competitiveness of queries, determines the relevance of pages and uploads data to Excel. It differs from its older brother - KeyCollector - in that it does not provide statistics on Google AdWords. But it will do.

Frequency and competitiveness of requests in Yandex

In addition to the number of impressions, you need to know the competitiveness and frequency of requests: they are high-frequency (HF), mid-frequency (MF), low-frequency and, accordingly, high-medium- and low-competitive (VK, SK, NK). The dependence is usually direct - the more frequent the request, the higher the competition for it, but there are exceptions (and they are your goal). High-volume and competitive queries look the most promising, but are actually the most likely to be ineffective. It is very difficult to get to the top using them, so betting on them is a bet on a budget that has been lost to nothing. Mid- and low-frequency queries are much tastier. If done correctly, they will help drive traffic to your site and find new customers. Any parser will help you calculate the competitiveness and frequency of queries in Yandex. You can also do this by hand, but this is a topic for a separate article.

In order to competently build an advertising campaign or promotion strategy, you must find out the number of queries for keywords in Yandex, their frequency and competitiveness. This can be done either using native search engine services or using parser programs. In any case, you still have to seriously analyze the collected semantic core, because simply collecting keywords is not enough - you need to weed out the unnecessary ones and draw up a page optimization plan or an advertising campaign strategy.

Before starting work on creating a new Internet project, experienced webmasters evaluate its prospects - does it make sense to invest time and money? It may happen that a large-scale undertaking ends in failure due to the fact that the niche is absolutely not in demand.

Knowing the most popular queries in Yandex or other search engines for which you are promoting will help you choose a niche with a large target audience from the very beginning.

popularity of the topic on the Internet;
audience's solvency.

First of all, they look at popularity, since good traffic can be monetized in any case, for example, by adding the site to the Yandex advertising network (YAN) or Google Adsense.

Topic popularity = lots of search queries = high-frequency keywords

This means we need to find out the frequency of the words and phrases that interest us.

How to find out the frequency of specific requests

If you already have certain ideas on the future theme of the site, then it is enough to sketch out a preliminary list of the most popular queries in this topic and “break through” their frequency through the service - wordstat.yandex.ru.

For example, if you came up with the idea of making a site about reindeer breeding, you can see how many people are searching for “how to breed deer.”

The popularity of the query in the Yandex search engine will be expressed in specific numbers, and then you can assess for yourself how it will fit into your business plan.

We see that the topic about deer is not particularly in demand, maybe it’s worth choosing some more popular queries for the site and investing in them.

The maximum that we can get from this service is to look at the popularity of complex key queries (consisting of 2 or more words) with the obligatory inclusion of one of them.

For example, we look for what people most often want to buy. Their requests should look like this: “buy ...” (instead of an ellipsis). In the Wordstat field we enter “buy” and in the list of suggested options we will see all the most popular requests to buy in Yandex. A selection of keys for a tire store can begin with the general request “buy tires”:

From the list you can already see what and how much they are looking for. From a general request, many groups of narrower specialization can be distinguished. Each of these groups can then be considered individually according to the same scheme and queries of 4-5 words can be isolated. For an online store, everything will end with the narrowest queries – product cards.

Similarly, you can search for the words “watch”, “download”, etc. If the topic you need has similar unifying words, then you are in luck. It’s more difficult when all the queries in a topic are not similar to each other. I’ll tell you later how to fish them out.

Where to get ALL search queries

You already understand that the wordstat service will not show us all the statistics on the Internet and will not “burn” the most popular queries, it will only tell us the frequency of what we asked.

Some webmasters recommend using the Google trends service for searching, which shows currently popular topics on the Internet, but this is ineffective, since it is full of show business news, cinema and other nonsense - there will be no real clue for a promising site.

There is a real way to get a complete selection of all key queries that search engines processed, but this pleasure is not free - it’s called Pastukhov’s Database (site pastukhov.com).

To satisfy curiosity about the most popular keys, Pastukhov has posted several dozen keys from the TOP directly on the website in this form,

but for work it won’t work (complete downloads, watches, games, movies, songs), and for the full version they ask from 200 to 600 dollars, depending on different promotions.

If you constantly create a lot of websites, then the database can be useful, but there is an option to find out popular keywords cheaper, or rather, for free.

LiveInternet – the most popular queries for FREE

We will use the Liveinternet statistics service for this. Unfortunately, using the data from this service will not provide a 100% match with the data from the search engines Yandex or Google, since not all Internet sites use traffic counters from LiveInternet and not everyone who uses makes their statistics public, but the sample there is very large, therefore, more than enough for real work. In the end, we need a list, and then we’ll get the exact numbers using Wordstat.

A useful thing in Liveinternet is that you can immediately sort by category - dig up search queries not across the entire Internet, but in a specific topic (although you can do it across the entire Internet too).

Open the website – liveinternet.ru

If we need data on general search queries across the network, then we go straight to the ranking of sites; if we need key phrases on a specific topic, then we select one of the headings.

For example, I chose the computers group. Now we need group statistics - this is a link with a graph icon at the top of the list of sites in the ranking. Please note that we can specify the country and region - for sites that are tied to a territory, we need queries that are popular in a given area.

In the statistics we will see general traffic figures and much more, but we are interested in the left column of the menu and, specifically, the “By search phrases” item.

A significant proportion of requests here are hidden under the code name “Others,” but don’t let this confuse you, the most popular ones are open.

To make the selection as convenient as possible, in the settings of the final table, select “By months” and “Total”. Below you can configure a certain number of lines displayed simultaneously on the page (from 10 to 100).

Thus, we get a list of the most popular queries in a given category. You shouldn’t be surprised if non-thematic ones pop up among the queries - this is due to the fact that the selection is not based on real categories of queries, but on sites that are in the Liveinternet rating. And it often happens that a site is mistakenly placed in the wrong category and its requests are taken into account. It also happens that the site is thematic, but it has a page with text on a different topic, which gives significant search traffic that is not related to a given category.

So, you will need to select the most popular words and phrases by hand.

Now we can expand our selection to select specific key phrases for writing articles for our website. To do this, we take a list of words taken from LiveInternet and return to our favorite Yandex Wordstat. By entering words one by one, we will get narrower meanings of popular queries, but, most importantly, in the right column we will find queries that are similar in topic, expanding our initial selection.

Here is a method for freely obtaining the most popular queries in search engines without purchasing all sorts of Pastukhov databases and other lists.

Useful articles:

How to make money on the Internet for a beginner - 23...
What is a blog, how to create it, promote it and how...
How to create a website yourself for free - step by step...

Purpose: Yandex Wordstat is one of the key tools for determining current demand in a specific topic, and accordingly forming an up-to-date semantic core. It is actively used by SEO optimizers, copywriters and webmasters.

Searching for keywords using Yandex Wordstat is today one of the fastest and most convenient ways to select keys for the semantic core. From experience, choosing keywords in this Yandex online service means collecting from 30 to 40% of the entire semantic core. Additionally, you can search for keywords in Yandex by selecting search suggestions, but this is a topic for another article. The service is absolutely free.

In addition to selection, you can perform a convenient analysis of search queries in Yandex Wordstat, how many queries are targeted and in demand - the service has a lot of functionality for this. Keyword analysis in Yandex Wordstat comes down to:

Analysis of word frequency (query popularity) for 3 match options: broad, phrase, exact.
Popularity of queries in different regions
Determining the seasonality of a search phrase using the Query History tool.

Case 1. To automate work with the service, there are a number of tools: KeyCollector(paid), SlovoYOB(free version of KeyCollector), keyword parser "Magadan"(paid and free edition), extension for Mozilla Firefox and Google Chrome for Yandex Wordstat Helper, AllSubmitter(module “keyword selection”), YWSCheck.

Below we will take a closer look at keyword statistics from Yandex Wordstat ( wordstat.yandex.ru), as the main tool for selecting statistics of Yandex queries and the words themselves. However, you can select the necessary popular queries using another service from Yandex - Direct ( direct.yandex.ru). It was created for advertising campaigns and allows you to fine-tune the display of advertising blocks that will be displayed for certain search phrases.

Although both services use the same information base and have some similar functions, their purposes are completely different.

Case 2.
- Information in the service is updated once a month.
- The maximum number of pages with results is 40.
- The minimum frequency is 1.

1. View query statistics using Yandex Wordstat

In order to take advantage tool for selecting popular keywords and see statistics of Yandex search queries, you must be a registered user and pass authorization. If there are no problems with this, then by going to the page https://wordstat.yandex.ru/ you can immediately start working.

Enter the query you are interested in in the search bar. For example, if you are planning to create an informational website about landscaping, enter "landscape design."

After a couple of seconds, in the left column you will see statistics for the entered key phrase. The first line will display the phrase and the number of impressions per month.

Attention! Frequency in Yandex Wordstat and Direct is not how many times a given query was entered in the Yandex search bar, but how many times a Yandex Direct ad appeared for a given search query - this should be remembered!

All phrases below are diluted word forms of the entered key. You should not add up the number of impressions for them, since they are all included in the total number indicated in the first line. By clicking on one of them, for example, on “landscape design of a site,” you can find out statistics specifically for this area, with all sorts of additional words.

Case 3. To bypass the Yandex limitation on the number of query options, you can search for them in various forms, for example: cleaning, cleaning, cleaning, cleaning, etc. As a result, you will receive more search query options than if you only asked: cleaning

The right line will display similar queries and Yandex query statistics for them. This is very useful when compiling and expanding the semantic core if, for example, the main search phrase does not have a wide scope.

Case 4. Remember that frequency indicators are very often inflated and do not always correspond to real demand. Causes:
- website owners and SEO companies monitor the visibility of their websites daily
- work of various services for checking positions, boosting behavioral factors, grouping search queries

2. Region setting

If you are creating a website focused on a specific region (for example, the website of a water delivery company in Moscow, or any city portal), then the statistics of search phrases must be configured by region. By default, Yandex Wordstat is tied to your location. However, in any case, you must specify the correct region for processing statistics. This can be done by clicking on the corresponding button under the search bar. Here, you can set the checkbox to “by region” and see the frequency of use of the words you are interested in on the world map.

Case 5. For large regions: Moscow, Moscow Region, St. Petersburg, you can set the Russia region, and after collecting, delete all regions except the one you need (on the Internet you can find a lot of lists of regions of Russia, Belarus, Ukraine). This way you can get a wider list of key phrases.

In the report “by region” you can understand in which regions this request is more popular. And when you click on the button “ map» you can visually see on the world map the frequency of use of the phrase.

Case 6. When you hover over a country, the percentage can be more than 100. “Regional popularity” is the share that a region occupies in impressions for a given word, divided by the share of all impressions of search results that fell on this region. The popularity of a word/phrase equal to 100% means that this word is not distinguished by anything in this region. If the popularity is more than 100%, this means that there is increased interest in this word in this region; if it is less than 100%, it means decreased interest.

This data can be used to create contextual advertising and decide whether to create separate advertising campaigns for certain regions.

3. Seasonality

The Query History tool allows you to:

See detailed statistics by month, week.
Assess the seasonality of a particular topic.
Determine whether the phrase is a “dummy” (the number of impressions is increased by webmasters in a short period).

By entering a search phrase and clicking on “Query History”, you can see impression statistics for the year. For example, having entered our query “landscape design” into the Yandex Wordstat search, we will see that this topic is at the peak of popularity only in the spring and summer months. And by the new year, the frequency barely exceeds 100,000 impressions per month.

Case 7. Seasonality allows you to find “inflated”/dummy queries, for example, if for a whole year the frequency of a phrase is 0, and in the last 1-2 months the frequency has become 3000. An exception to the rule may be obvious seasonal queries, for example: buy a large artificial Christmas tree, buy New Year's toys, naturally, in the summer the frequency of such requests will be zero. An exception may be important news and events, for example: the victory of an unknown athlete at the Olympics.
When analyzing jumps in a graph, it is advisable to analyze several requests from a group in order to understand the general trends in the growth and fall of the graph.

Yandex Wordstat will be useful for novice webmasters who are creating their first website. With its help, they can select key phrases with stable popularity. This will allow them not to depend on the time of year and have a more stable income.

Case 8. Wordstat operators don't work here! Please note that this report does not support any query language operators. Seasonality of the request Yandex does not provide information using the operators “quote marks”, “exclamation mark” and all others. In this report, Yandex provides information on the broadest match type.

4. Operators in Yandex Wordstat for selecting keywords

The search form in Wordstat supports 5 operators, using which you can: “Refine queries”, “Exclude unnecessary words”, “Combine data for several queries”:

Operator "-". If you put it in front of a certain word, then all queries that contain this word will disappear from the selection. Example: Buy a bmx bike - used - Moscow
Operator "(|)". It is used to add synonyms to the selection. For example, the construction “Air tickets to (Istanbul|Antalya)” is equivalent to two queries: “Air tickets to Istanbul” and “Air tickets to Antalya”.
Operator "!" - exact match. This is necessary so that the words you enter are taken into account by the service in the exact form, without changing endings or declensions.
The quote operator "" is a phrase match. By putting the desired phrase in quotation marks, you can remove from the selection all diluted queries containing additional words and leave only its exact form and word forms.
Operator "+". Conjunctions and prepositions will only be taken into account if they are preceded by this operator. Otherwise, they will be ignored by Yandex.

Example. Difference in frequency of different matches for “all regions”:

Broad match - apartment cleaning - 15,912 impressions per month
Phrase match - “apartment cleaning” - 1,963 impressions per month
Exact match - “!cleaning!apartments” - 1,057 impressions per month

Case 9. When selecting search queries for a site, it is necessary to additionally check the frequency by exact match, since the phrases “nulls” are very common, but by broad match they can have very impressive values.

5. Consider the order of words in the query

If there are 2 queries in the kernel that contain the same words, only in a different order, then now everyone can find out which of the two options users ask more often, for example:

It was before the appearance of the operator: “!buy!a Christmas tree” - “469 impressions per month” or “buy a Christmas tree” - “469 impressions per month”

It became when using the operator: “buy a Christmas tree” - “442 impressions per month” or “buy a Christmas tree” - “27 impressions per month”

Conclusion: the query “buy a Christmas tree” is more frequently asked than “buy a Christmas tree.”
The “true” frequency is 442 impressions per month for the most popular option - “buy a Christmas tree”.
*check was performed on September 26, 2016.
* previously, to determine the correct spelling, you had to resort to the services of the Keyword Planner tool - adwords.google.com

Operator ""(square brackets). Allows you to record the order of words in a search query. In this case, all word forms and stop words are taken into account.
For example, for the phrase “tickets [from Moscow to Paris]” the ad will be shown for the queries “airplane tickets from Moscow to Paris”, “tickets from Moscow to Paris”, but will not appear for the queries “tickets from Paris to Moscow”, “ tickets Moscow to Paris" or "how to fly from Moscow to Paris."

Often the task arises of collecting all queries of 2, 3 or 4 words with the inclusion of the main marker queries. Here are two examples of how to do this:

Example 1: if you need to collect all 3-word queries in a topic with the words cleaning, you need to create the following line - “cleaning cleaning cleaning”.

A more compact alternative line:

(cleaning ~3) - parses all 3-word queries with the word cleaning
(cleaning ~4) - parses all 4-word queries with the word cleaning

Example 2: If the main query is two-word and you need to parse all 4-word queries with it, then you need to generate the following line - “cleaning cleaning cleaning apartments”.

A more compact alternative line:(cleaning ~4) apartments

7. Features of Yandex Wordstat

The disadvantage of direct parsing Yandex Wordstat is the technical limitations that the service itself imposes:

When checking frequencies, it is necessary to create separate queries for each phrase being checked. Due to this, the time for collecting information increases.
If there are a large number of requests, additional proxy servers may be needed, because the service may impose sanctions in the form of an eternal captcha or a ban (you can also try changing the IP address by resetting the Internet connection if the IP address is issued dynamically by the provider).

8. Browser plugins for ease of working with Yandex Wordstat

Yandex Wordstat Helper - An extension for Mozilla Firefox and Google Chrome that allows you to significantly speed up the collection of words using the wordstat.yandex.ru service.
Yandex Wordstat Assistant - An extension for Google Chrome, Yandex Browser and Opera browsers, which allows you to significantly speed up the manual collection of words using the Yandex word selection service (wordstat).

9. Selection of search phrases using Yandex Direct

Yandex Direct is a contextual advertising service, and the lion's share of its users are sellers of goods and services and advertisers. Despite the fact that it is “tailored” to conducting advertising campaigns, this service also allows you to see Yandex statistics on popular keywords or products that users want to buy. But, since this is an exclusively commercial tool, here you can also calculate your profit from promotion for specific requests.

Selection of keywords for Yandex Direct can be done using the following instructions:

Go to the page https://direct.yandex.ru/.
Click on the button " Place an advertisment” and click “start using the service”.
Fill in the information on the advertising campaign and proceed to the next stage of its setup (the “next” button at the bottom of the page).
Proceed to fill out the “new keywords” field.

By clicking on the “Select words” button and entering a search phrase, you will see the same statistics as in the word selection service. Here you can add specific Yandex Direct key phrases so that your ad is shown using them. Tips are also available to fine-tune your advertising campaign.

Case 10. Very fast collection of search queries is implemented in the KeyCollector program; in a few minutes, if you have a sufficient number of accounts, you can collect thousands of phrases.

10. Additional service for budget forecasting in Direct

As we have seen, the Wordstat and Yandex services were created to solve completely different problems. If Wordstat is used by webmasters and SEOs who are trying to make money on advertising, then Direct is also used by advertisers to build their campaigns.

However, the Yandex Direct functionality includes a very popular tool for both webmasters and advertisers - “ budget forecast". The former can realistically assess the potential profit from the site if it is included in the Yandex Advertising Network, while the latter can estimate their advertising costs.

Case 11. In its interface, in the “Hints” window, only frequency queries “not dummies” are displayed, with the help of which you can collect all the significant initial phrases in the topic, which can be further expanded.

By adding a group of keywords, you can see not only their frequency (“Impression Forecast”), but also the cost of clicking on an ad, as well as the CTR (click-through rate).

11. Features of Yandex Direct

You can use both batch collection of phrases from the left and right columns, and clarification of all types of frequencies for phrases available in the table. This mode reduces calls to the service and significantly increases the collection speed.
When picking up phrases from the left or right column via Yandex Direct, the service may return fewer phrases than it produces primarily from Yandex.Wordstat
When collecting frequencies in KeyCollector through the Yandex.Direct interface, a huge speed of data collection is achieved (up to 1000 phrases per minute for 1 stream).