Bing webmaster is a center for webmasters from the Bing search engine. Bing: Microsoft's new search engine
Before the launch of Bing.com, the search engine market was dominated by Google. Search engines work almost identically, differing only in details and additional services. So the question arises: stay with Google or move to a Microsoft service?
Google or Bing – who is better?
The question posed does not have a clear answer. Google has dominated the market for many years and it seemed that nothing could threaten it. However, its superiority is no longer as clear as until recently and is mainly due to the large number of users.
Is this supported by the quality of service? It depends on what you are looking for. From tests of various functions, it appears that the choice of search engine often depends on the habit or default settings of the computer and browser.
When you enter popular queries, Microsoft Search also gives better results. This is especially true when we are interested in “people from overseas.” On the other hand, Google gives you immediate access to short biographical information. Indexes local news more efficiently and quickly.
It also seems to us that Google is more aggressively promoting pages associated with its AdWords program, most likely based on the fact that, after a certain level, you will have to pay for high positioning. Which mechanism is better? It's probably better to use both.
Search photos and graphics
Microsoft was the first to offer an infinite scrolling mechanism for images on its search engine page. Thanks to it, you do not need to open additional pages, and the list of found images never ends.
Bing users have easier access to filters. There's no need to wade through menus to limit image search results to a specific size, color scheme, or authorship.
If you are looking for motion graphics, it is better to use Google. Bing doesn't allow you to filter by this parameter at all. Thanks to Google, it's easier to determine the copyright of an image. You can choose an image with any license or those that can be used for non-commercial purposes.
It is worth noting that the American version of Bing offers slightly different functions, for example, the license filter can be launched manually.
Search results Video
Bing is known to be the ideal search engine for searching for erotic and pornographic content. The results presented by Google are subject to very strict censorship. Even after turning off the “adult” filter.
Microsoft's search service doesn't seem to rank content. If you turn off filtering, in some countries Bing shows almost everything it finds on the Web. Bing handles all resources, not just adults.
Gives the user what they expect. But unlike Google, it does not decide what will be good for the user and what will be bad. In some regions, controversial photos or films are only covered in blur.
Unfortunately, neither Google nor Bing remove violent content at all, or effectively enough. With the help of two tools, you can easily, consciously or not, access, for example, a violent film related to events in the Middle East.
Selecting a search engine in the browser
It is clear that Google's browser and Microsoft's search engine have their own services installed by default. However, these settings are not fixed. You can easily change the default search engines in Internet Explorer or Google Chrome. And for occasional use, you can open and use the bing.com or google.com page yourself
To set the default search engine in Chrome, open the browser menu in the upper right corner of the window and select from it Settings. Go to section Search, expand the list and select the desired search engine. Close the settings tab. The selected service will be used to search for keywords entered in the address field.
Changing the search engine in Internet Explorer requires a little more "skill." Click the Settings button in the upper right corner of the window. After the list opens and select a command from it Manage add-ons. Select the search section and click the button Find other search providers. Install Google, use the button Add to Internet Explorer and select Default.
The easiest way to do this is in Firefox. Simply click on the small arrow in the search field and select your default search engine. If it is not in the list, select Search plugin management, then Download more search engines, and install the appropriate package.
Support and integration with other services
Google offers users a wider range of different services than Microsoft. Actively integrates its products and takes advantage of the resulting benefits. Analyzes user behavior and compares search results with expected needs.
Although Microsoft also provides several different products, Bing does not use their internal connections. But it has an overwhelming advantage in interaction with social networks. Microsoft's close partnership with Facebook and Twitter gives the search engine direct access to use resources and information from those sites.
Google must rely only on its decidedly less popular Google Plus. Google tries to understand what the user expects and does not require simple queries. When constructing phrases, they can be more complex than in the case of the Bing search engine.
The Microsoft search engine, in turn, does not delve into the analysis of expectations; it receives ready-made profiles directly from social networks. The problem appears when a person does not use Facebook or Twitter. In this situation, Bing is unable to correctly select the search context.
On the technical side, both search engines allow dynamic searches as you enter keywords. This greatly speeds up the search for good results. Comparing different queries, we must admit that sometimes Google wins, sometimes Bing.
Search engines - maps and mobile devices
Mapping services are closely related to search engines. Both providers have their own versions of this service. The maps contain links to the places found, and for the places found, maps of the corresponding areas are immediately included.
Google Maps is kind of the standard. The service can be used to search for places and for navigation purposes; the maps contain information about various companies, public places, and attractions. True, in our country they are not as accurate as in the homeland of Google, and are far ahead of Bing in relevance.
Bing does not update maps often; sometimes they lack data, new roads and many important routes. Also with photo panoramas. Google photos cover a significant part of our country much more relevantly. Bing doesn't put much effort into this area, and you won't be able to see much detail in its photo panoramas. An additional benefit of Google is its Street View service.
While following the route, Google also gives alternative routes, however, Bing describes the driving process better. For some routes, Google is limited to only a few main directions. Bing takes into account all the important points.
Which search engine is better?
Rejecting habits and prejudices, we can successfully say that compare Google and Bing- it’s like looking for proof of the superiority of Coca-Cola over Pepsi. Both services do the job they were designed for very well. Each of the services has its own strengths and weaknesses.
Google has better maps and navigation, Bing has better video indexing. The disadvantage of Google is the promotion in search results associated with the paid AdWords service and strong content filtering.
Google also has a lack of respect for data privacy. Regulations allow you to study everything that a person posts online.
Bing's home page is prettier and the results are more organized. The main page search results provided by the services, however, are almost the same.
We must also remember that the quality of services and range of functions here and abroad differ markedly.
The Bing search engine was once developed by Microsoft. This search engine continues to gain popularity largely due to the fact that it allows users to find accurate information in an extremely accessible format.
It is also necessary to mention the constant competition of this search engine with Google, which, of course, stimulates the further growth of Bing.
Search engine capabilities
Let's go to the address. 
The search engine has a laconic appearance, and to find information you can also use the categories “Images”, “Videos”, “Maps”, “News”. The categories are located at the top. (picture clickable)
In addition, Bing has its own translator based on Microsoft Translator.
Bing is a search engine that constantly interacts with social services, and also uses the latest search methods, for example, scanning local drives, memory cards, flash devices managed by Windows 8. This all gives it huge potential for further development.
The Microsoft Office package has been integrated in the form of the Office Online interactive service. 
Now you can use paid licensed Microsoft Office absolutely free of charge directly in the search engine, without installing it on your computer!
Click on the Office Online link at the top and use it. 
In addition, Bing has found support from Apple, as representatives of this corporation themselves say.
Today, instant search will not surprise anyone. Nowadays people are more interested in all the interesting materials that can be found on the Internet. For this reason, a Bing user can get photos, videos, maps, games, and social networks in search results.
Advantages and disadvantages
Users find both pros and cons in the Bing search engine. Some believe that Google takes the lead, while others believe that Bing provides more complete information.
But no matter what they say, there is no doubt that Microsoft search returns the most relevant links to well-formulated queries. This was achieved through the use of contextual mechanisms promoted by Microsoft.
Another advantage of the search engine is the additional information offered by the search engine. At the same time, it uses similar queries that are directly related to the main search keys. For those searching for the most common queries, the Bing search engine will also return the best results.
How to remove Bing
Of course, the Bing search engine from Microsoft has already managed to win its audience around the world. But in Russia, Google or Yandex are traditionally used for search.
If you use Microsoft products, such as Internet Explorer (does anyone else use this crap?), or your Windows is updated automatically, then there is a high probability that you will get Bing simply by default. Or you install a program on your computer and suddenly notice that the search engine has changed.
And this can happen on any browser. Therefore, many who automatically installed the Bing Bar toolbar would like to know how to remove this search engine.
So, let's look at the removal process using an example. First you need to remove the Toolbar. Go through “Start” to “Control Panel”, then find the Bing Bar icon and delete it.
We have removed Toolbar Bing from the browser. But this search engine may open by default. To do this, you will need to change the home page address. To do this, go to “Settings” through “Tools”, where you select “Basic”. In the Home page line, enter the address of the required search engine and save. 
That's all, as you can see - nothing complicated.
The bing search engine is the brainchild of Microsoft. It started 2 years ago and during this time managed to conquer most of the search market segment.
Microsoft previously tried to create . In particular, she tried her hand at the large American site msn.com, and also created the Live search search engine. However, past attempts were not successful, while the bing search engine received excellent results, giving Yahoo a head start and becoming the second world search engine after .
Experts attribute the success of this search engine to several factors. First of all, engineers were able to avoid shortcomings and errors made in previous versions of Microsoft search engines. Secondly, the huge amount of statistical data accumulated by the corporation during the existence of the Internet Explorer browser made it possible to create a search algorithm that answered the questions asked as correctly as possible.
The peculiarity of the bing search engine is that the system is tied to the content, therefore, compared to the leading ones, the most accurate result is given. Moreover, this search engine has distinctive features of page ranking:
- Thanks to the advanced search functionality, you can most accurately ask your question;
- A powerful image search algorithm, which contains functions for displaying thematic areas, for example: faces to shoulders, only faces, etc.;
- The ability to view a video on the search results page by hovering italics over the video and following the appropriate link. You can also expand the search results to full screen mode.
The search engine is able to distinguish ambiguous words, which it reports to the user. Searching for pictures and videos is also conveniently organized. When you hover the cursor, the pictures enlarge and the video starts playing directly on the search page. The information found can be sorted by various characteristics, which is an excellent advantage of the search engine in question.
When the mouse approaches the results, a preview function is performed. The system can set the geography of requests. To do this, it determines where the request was made from and the sites closest to the user will be listed first in the search results. For example, if a user requests stores, then those stores that are located closest to the person asking will be returned.
The Bing search engine is a properly developing and promising search engine. If you are planning to promote websites for the English-speaking segment, pay special attention to it, as it allows you to attract a large number of visitors to the site. Don't be lazy and think that you can do without it. Time will pass and, perhaps, not only English-language, but also Russian-language sites will be promoted under it. Therefore, working ahead will give you huge advantages and a head start.
So, let's summarize. Wanting to gain leadership in the search segment, Microsoft, when developing Bing, placed the main emphasis on the exact correspondence of search results to the queries asked by the visitor. Clear sorting, rather than a huge number of pages of search queries, has undoubtedly contributed to the fact that more and more users are using this search engine. However, it is currently quite widespread in the English-speaking segment. The corporation has implemented a modern and logical approach to searching on the global Web. Time will tell whether Microsoft's concept will allow it to outpace world leaders in search engines like Google. Time will tell everything!
Dear colleagues. Events in the CIS are generating lower demand for goods and services sold via the Internet, and therefore many are reorienting to the Western segment of the market.
There are other reasons to fall into the bourgeoisie - for example, the lack of adequate affiliate programs in some areas. For example, on the topic “payday loan”. This is a short-term loan secured by future salary.
They did something similar in RuNet - https://webtransfer.com/, but in essence this project is already a scam, I’m even a little ashamed that I once recommended it on the pages of my blog, because really considered them a successful project. At the same time, this area is developing very actively in the city; there are good affiliate programs for financial traffic. That is, here you need to work mainly for the US market, where the average bill is higher and there are also more guarantees that everything will be ok.
So, in this state of affairs, the question is in obtaining quality traffic, which is much more difficult to obtain on Google.com targeting the USA than on the RuNet. However, there are other search engines where there is less competition and the traffic is as solvent as in Google. This is the Bing search engine.
Therefore, today I will talk about how to promote a website in Bing.com and what you need to pay attention to when promoting in this search engine.
First, some statistics. According to StatCounter, the Bing search engine has overtaken its closest competitor Yahoo!, although for several years the situation was exactly the opposite. Worldwide data is displayed here
But the data is only for the USA
As you can see, Bing's US market share versus Yahoo! is 11.32% to 9.54%. The growing popularity of the Bing search engine suggests growing trust in the search engine on the part of ordinary users and, therefore, higher traffic conversion.
How valuable is traffic fromBing. com?
I've heard a lot of talk about how traffic from Bing isn't that good, that it's not convertible, that people aren't buying through Bing, etc. But for some reason our own statistics say the opposite.
These data speak for themselves.
Traffic that comes fromBing:
Has a lower bounce rate
Spends more time on the site
However, I’ll immediately make a reservation that despite this, it can be different in each niche, so you should draw final conclusions based on the statistics of your site.
Benefits of Bing Search Engine
In general, the problem of many people is their own conservatism. They start doing something, get used to it and then don’t want to change anything. Moving on to something new takes people out of their usual comfort zone, so they try to avoid it.
If we talk about the bourgeois Google, then since 1998, all sites have been focused on search engine promotion exclusively on Google, and for more than 18 years Google has been the only search engine that has received the most attention on the entire planet.
Such a monopoly, first of all, gave rise to the confidence among SEOs that if your site ranks well in Google, then it will rank well in Bing. It’s like in RuNet there was once an opinion that if a site ranks well in Google, then it will rank well in Mail.ru. Well, there’s simply nothing to say here...
But in fact, Bing and Google have different algorithms, so if you have the opportunity to analyze the results for your site, you will immediately see the difference. Because of this, it is important to understand the key differences in order to rank better on Bing.com.
Promote on Bing.com - Free Tools and Resources
The first thing you need to do when planning promotion for Bing is to familiarize yourself with all the free tools that Bing provides.
Unlike Google, Microsoft (Bing is owned by Microsoft) develops many useful tools and guides for SEOs. It may sound crazy, but Bing loves SEO. They even had a blog on this topic once.
As with Google and Yandex, before promoting on Bing, it won't hurt to read their Bing Webmaster Guide. Here you will see that everything is much simpler than in the Google Webmaster Guide. It only takes 10 minutes to read the entire Bing Webmaster Guide and understand what they want from webmasters.
Webmaster Tools – Bing
The Bing Webmaster Tools service is located. It is in Russian, everything is clear and simple. And most importantly - no superfluous requirements. You can log in to the service using your Microsoft account. Just like in Google – one account – the whole world! =)))
Registration in Bing Webmaster Tools provides extensive opportunities, including the so-called backlink explorer, backlink analysis. With this tool, you will see what keywords your site is ranking for, how it is indexed, you can diagnose problems, and much more.
Bing SEO Analyzer Tool
The tool is very easy to use and 100% effective. Checked!
Bing Webmaster Blog
Search Quality BlogBing
Imagine if Matt Cutts and the entire Search Quality and Search Spam team wrote a blog about what they were planning to do and test. But Bing does this. They run the Search Quality Blog. Perhaps it will be useful to someone, since there they often publish ideas regarding search engines.
The Bing Webmaster Team - Feedback
The last but not least important tool is feedback from the Bing webmaster team. Therefore, if you have any questions while promoting your site in Bing, you can simply contact Bing support.
Top Site Ranking Factors on Bing.com
Perhaps the most important question is: what are the key differences between ranking in Google and Bing?
Let's take a closer look here.
User engagement is very important
In Bing the situation is similar to Yandex. Here, the stronger the behavioral factors, the higher the positions. That is, it all depends on the time from the moment when the user moved from the search to our site, was on it, and then returned to the Bing search. Accordingly, if most users find a site through search and then return to search, this is bad.
And if the majority of site visitors move from search to the site and do not return to search, this is a very powerful signal for Bing.
Click through rate
Search click-through rates play a significant role in Bing rankings and are used in conjunction with user engagement data.
Everything is simple here. There are two pages of the site. One is in first place in Bing results, the other is in second place. The page that ranks first receives 20% of the traffic, and the page that ranks second receives 40% of the traffic. This is a clear signal that the page in second place is more relevant than the page in first place.
Therefore, it is also very important for Bing to use high-quality titles and descriptions that should be attractive to users.
Social signals
When it comes to Google, there is a lot of debate regarding how much impact social signals have on rankings.
For about two years now, Google has been actively using social signals when ranking sites. It's no secret that links from Google+ work very well. Therefore, today social signals for Google must definitely become part of the SEO strategy. As for Bing, everything is similar for this search engine. Here, social signals are just as important a ranking factor as those listed above. Only for Bing, links from Facebook and Twitter have higher priority.
I would even argue that social signals have even more influence on Bing than on Google. Therefore, using links from social networks is equally good for both Google and Bing.
Google has special tools for indicating the authorship of content so that there are no questions about the true owner. I think you remember that in Google's SERPs, they showed little images of the content author right in the SERP. Now I don’t see this, however, the function itself works.
Bing has its own developments in the issue of determining the authorship of content. A couple of years ago they had a feature similar to Yandex’s “Original Texts”, but you just had to register through the service https://klout.com/ and link your accounts. I don’t know if this works now, since there have been no problems with the content yet.
We all know very well that backlinks are very important for Google, I would even call it the basis of ranking in Google. But for Bing, the influence of external links is not as great as for Google.
If you compare the results of Google and Bing, you can see that there are much fewer sites with powerful link profiles in the top Bing. Here is the same example with payday loans.
Two pages for this query in Google and Bing
https://checkintocash.com/payday-loans/ - this is from the TOP 3 US Google
http://personalmoneystore.com/payday-loans - this is from the TOP 3 US Bing
As you can see, comments here will be unnecessary.
Incoming link anchors
Bing places much more emphasis on link anchors than Google does. Therefore, when promoting specifically for Bing, you can focus specifically on anchor links. In Google, both non-anchor and anchor links are well managed for the reason that, by analyzing the text around the link, as well as synonyms, they have learned to determine the meaning of the link, but in Bing today they have not yet learned, so if we are moving on a query like “ cpa marketing”, there is no need to mix up anchors by replacing them with synonyms. You need to constantly click on links with an anchor containing “cpa marketing”.
But the risk here is that with this approach, when we actively push anchor text into links, there is a high probability that our site will be covered by Google Penguin.
In general, the trick here will be that anchor links should be from powerful trust sites, and non-anchor links and with synonymous anchors should be from all other sites. This will significantly reduce the risk of falling under Google Penguin.
Keyword in the domain name
Here we are talking specifically about your domain. By using a keyword in the domain name, we improve our site's ranking in Bing. Overall this is not critical, but it helps.
However, it must be kept in mind that Google has a Google EMD (exact-match domain) filter, which is aimed at excluding from search results sites whose domains are tailored to narrow queries. Therefore, ideally, you should make sure that the domain name does not contain an exact match keyword.
If you compared the Bing results, you probably might have noticed that to a greater extent they have links from pages, while domain authority is less important than the page from which there is a link to our site.
Second point. In Bing, it is much more difficult for a young domain to rank highly compared to Google. Therefore, an old domain is one of the advantages of working with Bing.
Thus, having an old domain that contains a synonym for our main keyword in its name gives us a great advantage when promoting.
PageRank is not relevant
PageRank used to be a good metric that could be used, incl. for Bing, but due to the fact that Google has not updated this parameter for a long time, its use is not relevant today. Therefore, it is worth noting that Google Page Rank has no correlation with Bing ranking of sites.
Keyword density has a big impact
Bing loves sites with a lot of unique content. Bing ranks sites with large, lengthy articles more highly than sites with short articles.
Also, when promoting in Bing, you need to optimize articles for special keywords for which you want to rank in this search engine. For Bing, the formula “one keyword = one landing page” works well. But you need to take into account that if you cram large foot wraps of text with keywords, then you will be heading straight to Google Panda for duplicate content.
Bing has also gotten pretty good at finding and excluding duplicate content from searches. The search engine finds such pages, but does not exclude them from the search, but simply throws them out of the search results outside the TOP-100. Rank for health somewhere out there, far away))
Website structure and code are very important forBing
Therefore, it is advisable to build the site structure taking into account these recommendations.
General website optimization
Optimizing a site for Bing is in many ways similar to optimizing for Google. You can use keywords that are exactly included in title & description. Bing emphasizes exact keyword matching in title tags.
Each page of the site should have only one h1 tag, and subheadings in h2 and h3. In addition, Bing sometimes mixes keywords from description into the title in the search results, so you should not expect an exact match between the titles that you write and those that will be displayed in the Bing search results.
HTTPS is not a ranking factor inBing
Google has long announced that https is a ranking factor, albeit a minor one.
A Bing representative said that https is not a ranking factor and they did not want to introduce it so as not to mess with search results based on a factor that has no real significance.
Bing search engine filters
The Bing Search Quality team published a short article where they listed the types of filters that the search engine applies:
- Filtering Low Quality Links in Bing SERP (filter for low quality external links)
- MGC Spam Filtering (generating a large amount of low-quality content)
Based on the above, it is important to build the right link profile and ensure that only high-quality sites on similar topics link to us. Mutual exchange of links is also evil and this can cause problems. But I think if you work closely with Google, you probably know this very well.
But overall, what I'm saying is that Bing's methods for fighting web spam are more outdated compared to Google, so there's some wiggle room for those who like black hat SEO.
How to find out if a site is under a filter
Search is a sore subject for Microsoft. The company believes that this is the only area where they are inferior to Google. The Redmond giant tried to rectify the situation in several ways. A few years ago, he launched the Live Search search service. There was no success, and Microsoft's share of the search market gradually decreased. Then the company took a different route - it tried to buy Yahoo's search business. The deal did not materialize, and Redmond decided to develop the search on its own. Microsoft began acquiring startups whose search technologies were interesting and strengthening its development team by luring programmers from Yahoo. For example, Qi Lu, who headed the Internet search division at Yahoo, ended up at Microsoft.
Bing differs from traditional search engines in that it does not produce the usual list of results with links to found documents, but tries to process the available data. Let's say, if a user is looking for a pizzeria in his city, then Bing will give a list of places where pizza is prepared, provide the address and hours of operation, and the average cost of the dish. You will also be able to find out an assessment of the atmosphere, menu variety, and quality of service. All this helps to make the decision “where to go?” In fact, Microsoft focuses on assistance in decision making. “Bing” is most useful when you are planning a trip, shopping, or looking for a bar/cafe/cinema in your city.
In addition, Bing has several features that make working with the site more convenient. I liked how the video search results page was made (for each video there is a preview, just hover your cursor), an additional snippet for found documents (it is located on the right and is visible when you hover your cursor) and search categories (on the left side of the screen there are links that allow you to refine your query. For example, if you are looking for information about swine flu, you will see links to symptoms, causes, and prevention methods).
Despite the fact that Bing does a good job of searching English-language resources, it is virtually useless for Russian users. Yandex and Google give much more relevant results.
As a result, Microsoft turned out to be a really good search engine. It is no better than Google and will not lure away its users, but it is quite capable of attracting users of other search engines.
