When is the Apple presentation? The main announcement of the exhibition: the HomePod smart speaker. iMac and MacBook. Even cooler. Even faster

The most important day of the conference has passed WWDC 2017. All important new products were presented at the presentation on June 5, 2017. It was the biggest presentation ever. It was attended by 5,300 developers from all over the world and of all ages.

Tim Cook appeared on stage and immediately got down to business without much preamble. From the first minutes, he outlined 6 things that would be announced at WWDC 2017. The pace was set incredibly high. Which meant big and loud announcements awaited us. We have collected all the most important information about the announcements Apple at WWDC 2017.

Let's start with updating operating systems for everyone Apple devices. This is how Cupertino’s presentations always begin, and at the end there will be the most delicious thing.

Update tvOS, watchOS, iOS and MacOS

tvOS 11 and watchOS 4

A new version TVOS received the bare minimum of updates. The most significant thing is support Amazon service Prime. The service has become popular thanks to its exclusive series and TV shows.

IN watchOS 4 there will be a new Siri watch face that will group all important information on one screen in the form of widgets. As usual, new watch faces await us. Now in the form of animated characters from Toy Story.

For sports fans, an important fact will be the ability to directly connect the watch with various sports equipment via NFC.

macOS High Sierra

The new name of the operating system for Mac has become High Sierra . Got the update built in Safari browser. Now he has become the fastest in the world! In some tests it outperforms Chrome by as much as 60%.

A particularly useful innovation was the built-in photo editor in Photos app. It won't replace Photoshop, but the most useful features are present in it.

The main change in High Sierra is the transition to a completely new file system called APFS. It is designed to work with solid state drives(SSD) using their capabilities to the fullest. There should be a significant increase in system performance and optimization of file handling.

iOS 11

The most anticipated of software update, that's of course iOS 11 for iPhone and iPad. The list of innovations is simply amazing, and we’ll start with Siri. With the help of technology machine learning, Siri will be more than just a voice assistant. This is a true intelligent assistant for any task. She has learned to understand context and has access to user data on all Apple devices. This data will help Siri display the most necessary information for the owner. Machine learning has also helped it better recognize the user's voice. But Siri herself will speak in a human-like manner. Finally, a smart interlocutor awaits us.

The control center has been thoroughly redesigned. Now 3D Touch is needed everywhere to receive additional information. iMessage has improved synchronization between devices and has the ability to send money directly through messages from using Apple Pay.

Briefly about others iOS features 11: store redesign AppStore applications, new effects for Live photos, Maps supports airport navigation (US only), Do Not Disturb While Driving mode, and the new AirPlay 2 protocol. Dark theme for the iOS interface was never shown. But it may appear in future updates. iOS release We are waiting for 11 in the fall.

iMac 2017

Apple surprised many at WWDC 2017 when they showed new iMac. A total of three models were updated: iMac 21.5, iMac 21.5 4K, iMac 27 5K. And there was also an announcement of a new model, but we will talk about it separately below. IN new iMacs we'll see displays that are 43% brighter compared to previous models. Computer performance was not ignored either. Thanks to the seventh generation processor from Intel and the latest Radeon Pro video cards, performance has increased by an average of 2 times. From this year, even entry-level models will be equipped with a storage device Fusion Drive. Finally, there are 2 Thunderbolt 3 (USB-C) ports in the new iMacs.

Unexpected announcement of iMac Pro

The most powerful monoblock in history. “Professionals love working on our iMacs, so we created the iMac for them” - this is how it was introduced i Mac Pro . Engineers from California equipped it with the most advanced hardware. Just imagine: 18 core Xeon, up to 128 GB ECC memory and SSD capacity up to 4TB. The video accelerator is used, as usual from Radeon, but the model with a focus for professional use. The performance of the used Radeon Vega reaches a fantastic 11 teraflops.

It is difficult to imagine how such power can be used effectively. But Apple hints at use in VR projects and the ability to connect two more 5K monitors. Fortunately, they equipped the monoblock with four Thunderbolt 3 connectors.

Worth noting it appearance. Due to powerful installed components, the thickness of the iMac Pro has increased slightly. But the body is now made of Space Gray aluminum, like the included Magic Mouse and Magic Keyboard. This color will be explosive for the iMac Pro.

Updated MacBook lineup

On Apple presentations model was updated MacBook series. This minor update did not bring anything new except updated processors to the seventh generation. So MacBook Pro 2017 processors received Kaby Lake and slightly faster drives. New generation of processors received MacBook Air , although not a word was said about this at the presentation.

They look much more interesting MacBook 12 with Intel Core i5 or Intel Core i7. Let us remind you that before this MacBook 12 was equipped only with Intel processor Core M. It was too weak for more serious tasks than web surfing and working with documents. But with powerful processors, new prospects are opening up for it. Now for sure, the MacBook 12 has become full-fledged MacBook replacement Air.

New iPad Pro 10.5 with thin bezels

At WWDC 2017 this device left no one indifferent. The rumors were confirmed, Apple announced iPad Pro with a screen size of 10.5 inches. Due to more thin frames, the dimensions of the tablet remained the same as a 9.7-inch tablet. The iPad display is now not only brighter, it now refreshes at 120 Hz instead of the standard 60 Hz. Fantastic movie watching experience and smooth scrolling pages guaranteed! Worth mentioning installed camera like in iPhone 7, six core processor A10X Fusion and 2 times faster Touch ID response speed.

Shown at the presentation iPad operation Pro on new iOS 11. After watching, it seems that the iPad will finally be able to replace the computer in most cases.

The release of the new model is scheduled a week after the announcement.

The main announcement of the exhibition: the HomePod smart speaker

At one time, Apple revolutionized the music segment. What Tim Cook decided to remind us of by showing slides with first iPod. Today at Apple new task: combine a high-quality audio system and smart assistant into one device. This is how it was announced smart speaker from Apple called HomePod.

The device looks like a barrel, the Mac Pro looked similar, but the speaker is covered with fabric. Underneath it lies a high-tech filling consisting of a subwoofer, seven speakers, six microphones and controls it all Apple processor A8. The speaker is designed to effectively deliver the best sound to the listener. Thanks to integrated sensors, it will automatically detect what is located in the corner of the room and redistribute sound waves towards the listener. If HomePod is installed in the center of the room, the sound will be distributed evenly over 360 degrees.

Integrated intelligent Siri assistant will easily recognize your commands and select your favorite music. And while playing music, you can even find out which drummer is playing in this song.

It will go on sale in December.

Apple's summer presentation in 2017 turned out to be incredibly eventful. We haven’t seen such a number of announcements at the same time for a long time.

We convey important information. Pre-order of all new products is already available in the online store "website". Pre-order on the website or by phone now to be one of the first to receive the new device.

You can contact the online store “site” at:

Kharkiv- st. Sumskaya, 10, BC “Ave Plaza”, 5th floor, office 5.02

Kyiv- st. Kazimir Malevich (Bozhenko), 86-P BC "LYBID`", office 208

On September 12, the long-awaited Apple event Special Event 2017. For the first time, the new Apple Park campus in California acted as the venue for the conference, namely a special conference center that can accommodate a thousand people and was called the “Steve Jobs Theater”. A whole bunch of new products were presented from the stage, including three new iPhones.

iPhone X

The highlight of the program, of course, was the iPhone X (X is read as “Ten” - “Ten”), dedicated to the tenth anniversary of the very first iPhone.

The smartphone has a 5.8-inch OLED display, which occupies almost the entire front panel. It has a resolution of 2436 by 1125 pixels.

The legendary “Home” button has disappeared. It was replaced by a simple gesture: you need to swipe your finger from bottom to top. If you hold your finger in place for a split second, you will be taken to the multitasking menu.

To unlock your smartphone, you now just need to use a face scanner. The technology is called Face ID, and the work is ensured by an infrared camera and various sensors that create a 3D model of the face. Face ID builds more than 30 thousand points, scanning 50 facial muscles to build a 3D model and unlock the smartphone.

Face ID adapts over time, works with third-party applications and payment Apple system Pay. It will be very difficult to deceive facial scanning technology: the chance of deception is 1 in a million people.

iPhone X will be available for pre-order starting October 27, and the device will go on sale on November 3. The price starts from 80 thousand rubles.

iPhone 8 and iPhone 8 Plus

Essentially, these are heavily upgraded iPhone 7 and 7 Plus. Three colors are available: gold, silver and space gray. Front and back panels glass, aluminum frame (steel inside).

4.7- and 5.5-inch screens now have a function True Tone, which adapts to ambient lighting. The speakers became louder by 25%.

Both the frameless iPhone X and the 8 and 8 Plus models received support wireless charging. It works the same way as its competitors: you place your smartphone on a surface and it charges.

Prices start at 57 thousand rubles for an iPhone 8 with 64 GB of memory and 65 thousand for an iPhone 8 Plus with 64 GB of memory.

Apple TV 4K

Externally, the same fourth-generation Apple TV, but twice as fast and four times more productive. Supports Ultra HD resolution (3840 pixels horizontally and 2160 pixels vertically). If you have a TV with a similar resolution, and 13 thousand rubles - this is your choice.

Apple Watch Series 3

Third generation smart watch from Apple with built-in mobile communications and still with the same design.

Now you can use your watch to listen to music via special services, and the smart assistant Siri has learned to speak through the speaker.

Apple Watch Now they understand at what height their owner is. Ideal if you ski or snowboard.

The Series 3 model with a communication module costs from 24 thousand rubles, the model without a SIM card - from 20 thousand rubles. Unfortunately, only the second option will be sold in Russia.

We bring to your attention a special issue of our information program“Apple News”, in which we will summarize the results of Apple’s last March presentation, at which several noteworthy new products were presented.

1. The first of the devices in line were smartwatches, which were discussed after a fairly voluminous report on Apple’s contribution to protection environment and healthcare. For smartwatches, the company introduced new nylon straps, which Tim Cook called the “spring series.” Thanks to them Apple Watch steel cheaper - they now start at $299.

There are several new straps to choose from in new colors - turquoise, pink and orange. There is also a version in black.

After smartwatches, Tim Cook touched on the topic Apple consoles TV, which, along with the tvOS update, received several new features: in particular, the ability to dictate text using Siri and create folders on home screen, new interface App Switcher iCloud Photo Library and much more. The new tvOS 9.2 is now available for download.

2. And then a new one appeared on stage and presented to the public. As expected, it inherited its appearance from the five, but received the filling from the iPhone 6s.

The heart of the iPhone SE is the A9 processor, the 64-bit architecture of which, according to Apple, guarantees amazing speed and response. Thus, the new product is already 2 times more powerful than the iPhone 5s, and the performance of the iPhone SE is 3 times higher than its predecessor.

The new camera has 12 megapixels and is equipped with a TrueTone flash. There is also support for 4K video recording. In addition, 4G LTE and Wi-Fi have become faster, and Apple support Pay, and “Hey Siri” always works from now on.

As for prices, the version with 16 GB of memory will cost $299, or 38 thousand rubles, in the official online Apple store, and the 64 GB model costs $499, or 48 thousand in Russian national currency.

You can pre-order the iPhone SE starting March 24. And from March 31, it will be possible to purchase a new product in the “first wave countries.” The launch is scheduled for the end of May in 110 countries around the world.

3. Along with the announcement of the 4-inch iPhone Apple after seven beta versions it finally released . The update is available for download to all users and among the main innovations it has the ability to set a password for notes, night mode Night Shift, fast access to work with 3D Touch and improved integration with the CarPlay system.

4. And finally, Apple showed the world a new one. It is very equipped bright display with improved anti-glare protection and a resolution of 2048 by 1536 pixels. At the same time, the display itself operates in the same color space, which is used in the digital cinema industry. With extended color range Color saturation on iPad Pro is up to 25% higher than previous iPad models. Therefore, the colors on it look more vibrant, bright and natural.

The new iPad Pro also uses four-channel light sensors that automatically adjust display colors to ambient light. Thanks to this, according to Apple, reading becomes a more comfortable experience, comparable to reading a regular book.

The 9.7-inch iPad Pro comes with built-in Apple SIM, four speakers, 12-megapixel main iSight camera and 5-megapixel front camera FaceTime, A9X processor, M9X coprocessor and works up to 10 hours without recharging.

Prices for the new iPad start at $599 for the junior model with 32 GB of internal memory. In Russia, the cost of this version will be 53,000 rubles. As for the model with 256 GB and an LTE module on board, it will cost $1,029, or 88 thousand rubles. Pre-orders for the new tablet start on March 24, and selling iPad Pro with a 9.7-inch screen will appear on March 31.

Spring performance Apple products this year is expected in April. For the iPad, the presentation will be of particular importance, since an updated line of tablets will be released. Somewhat earlier it was assumed that the event would take place a month earlier. This is evidenced by information about the timing of the release of the 12.9-inch model in the company’s retail stores, as well as the projected opening date of the conference room of the Apple founder.

If the above information turns out to be reliable, the event should be expected on April 4, and sales will start the next day. The day of the week on which the date of its holding should fall also testifies in favor of this particular day. After all, in the traditions of the “apple” company, most of its events are held on Tuesdays. This has been happening for the past few years.

However, the above version also has opponents. They believe that any information about the delivery periods of devices changes from the date of orders to a certain point of sale. For example, some Apple Store They promised to deliver the Pro model the day before the official presentation, scheduling the possibility of export for April 3.

On the other hand, more than 90% of stores offer users to pick up the Pro model from large display already on April 5, which indirectly correlates with the plans of the company itself. The extreme popularity of this tablet among consumers does not allow the product to be correlated with the availability of the iPhone SE and iPhone 7.

All the events of last year are behind us, and in the midst of spring 2017, fans of the Apple company are looking forward to something new. iPad Pro presentation and presentation iPad Air 2 – events that start from day to day and make users around the world feel excited. Let's see what to expect from the iPhone and iPad this year.

iPhone 2017: forecasts

You can be almost 100% sure that this year will bring us a brand new smartphone. But what his tricks will be is questionable. User opinions vary greatly. Some are expecting dramatic improvements from the S, while others are expecting a completely new G8.

Although, the overwhelming majority is inclined to the last named point of view. And indeed, the time has come to stop using the 3-year-old design and come up with something radically new. Over the entire past year, the device has only had the stripes demarcating the antennas on the back moved. The somewhat protruding camera element was also slightly smoothed out. If nothing revolutionary happens, the company will have to try hard to prevent sales from declining.

Nobody expects amazing subtlety from a device, nor does it require cutting a couple of millimeters off the body. The consumer hopes for a spectacular “appearance” and improved technology - for example, a fast or wireless charging accessory. If the gadget had an OLED display, that would also be nice.

We won't see any other models this year. The SE option is still excellent today. For another 3-4 years it will remain at the peak of popularity, pleasing the consumer with its low cost.

iPad 2017: Expectations

Sources that can be trusted report the release of 3 new tablets this year. The largest model will be improved in terms of technology and brought down to the usual one.

A display with a wider color spectrum and True Tone is also expected. There will probably be a 12 megapixel camera and flash in the newer model.

“Small” tablets are expected to have support for a pencil and a keyboard element. Perhaps the developer will update the “filling”.

It’s hard to say what will please the version with a 9.7-inch display. Perhaps 3D-Touch will appear there, the implementation experience of which has proven itself well on iPhones. There is an assumption that the average model will not receive anything new at all.

New tablets may be released late

More recently, gossip about updating Apple tablets in March of this year has become more active. In particular, many stubbornly insist that a 10.5-inch model will be released. However, today we can dispel these rumors with 100% confidence.

According to a number of serious publications, the new 9.7-inch tablet will go into mass production in the first quarter, and larger versions only in the second. Based on this, it can be argued that the presentation could take place even in the second half of this year.

However, all experts agree that the 10.5-inch tablet will be presented first. It will replace the current 9.7-inch model, but will be sold at a lower price. This will help the Apple company achieve a reduction average cost of their products, which is very important in a crisis and will contribute to the growth of loyalty among customers.

All senior tablets will function under the leadership of A10. The 10-inch model will come with a frameless display and a Home element placed in the screen.

3D display: speculation or reality?

It is expected that the new generation of tablets will be equipped with 3D technology. At least, such rumors are circulating among Hollywood figures, and also come from some Apple partners.

The updated display promises to be simply fabulous. That's why major Hollywood studios are already bustling around working on 3D-type content that can be used during the launch of a new product.

However, it is still pointless to say anything 100%. The information is not confirmed by anything and can only refer to rumors for now. However, the Apple company has been researching this type of technology for a long time - and this is a fact. At the same time, not a single technology has a traditional format familiar to users on television. For example, there is one that monitors the position of the user’s head.

"Smart" accessories from Apple in 2017

Not only devices will be improved this year. Additions to equipment will also receive updates.

The emergence of innovative acoustics is expected, with integrated support for an assistant with in Siri's voice. It will allow users to receive answers to their queries without watches and smartphones.

Thanks to technology support, users will be able to command their devices by giving orders by voice. In addition, the assistant can be delegated the function of searching for information on the network.

The user will be able to listen to music tracks, control household appliances, garage doors and much more.

About what the Cupertines are doing in response to Google Home and Amazon Echo, in Lately There were a lot of rumors. Now it's official: Apple has introduced a speaker with functions voice assistant and great sound.

The device consists of seven tweeters and one subwoofer. The A8 processor is responsible for processing information - the same as in the iPhone. Using it, HomePod adjusts the flow acoustic waves under the premises.

The speaker also has six microphones installed - specifically so that the built-in Siri can distinguish the user’s voice as accurately as possible. HomePod is activated by the familiar “Hey Siri” command.

Theverge.com

The assistant can answer complex musical questions: what are the names of the band members, what song was a hit in May 2011, and who plays the drums now. All this is largely thanks to close integration with Apple Music.

In the company's Siri speaker, you can ask about the weather, traffic and sporting events, and also set reminders using it. If your system is configured smart home HomeKit, then you can control curtains, air conditioners and lighting through HomePod.

The device will go on sale for $349 in black and white colors. In December it will appear in the USA, Canada, Great Britain, Australia and Hong Kong, and in 2018 it will reach Russia and other countries.

Another confirmed rumor is a 10.5-inch iPad Pro. The dimensions of the case remained the same as they were, but the display increased due to the reduction of the frames. The tablet weighs 450 grams.

The screen of the new device is made using ProMotion technology. Its refresh rate is twice the usual - 120 Hz. It changes depending on what content the user is viewing. For example, for static images the mode is turned on at 24 Hz. Thanks to this, the tablet can still withstand 10 hours of active use.

Thanks to the 6-core A10X processor, the new iPad Pro has become 30% more productive. It handles graphics 40% better thanks to 12-cores GPU. According to Apple representatives, overall performance has increased 500 times since the release of the first iPad. The resolution of the main camera is 12 megapixels.

The company has updated a large iPad model Pro. Now both the 10.5- and 12.9-inch come with 64GB of storage as standard. The cheapest option costs $649, the most expensive is $1,099.

The new version of the mobile operating system is another joy for fans of Apple devices. The update actively uses machine learning capabilities.

The company has paid a lot of attention to Siri on iOS. Now the assistant supports 21 languages ​​in 36 countries and works with new voices - not only with women, but also with men. The assistant learned to translate from one language to another in real time. And new intonations make Siri even more human-like.

The control center began to occupy not two, but one page. It supports new widgets and features.

Another important news - the first design update in nine years App Store. The app store has become more like digital magazines like Pinterest and Flipboard. It now has a “Today” tab with new applications, as well as a separate tab with games. The app pages themselves have also changed a lot: they now contain a lot of new information like tips and help materials.

On iPad operating room the system also includes bottom panel With running applications- like on macOS.

But what fans should be most excited about is that in iOS 11, thanks to the Files app, there will be an almost complete file system. The application acts as a single interface for cloud storage like Box and iCloud and allows you to create folders, rename them and add files to them.

The drag-and-drop functionality has been greatly improved. Now, for example, you can select pictures in “Photos” and drag them into your mail to attach to a letter.

The updated OS will be released in the fall. First iOS beta 11 will appear at the end of June.

macOS High Sierra, iMac and MacBook

The Cupertino corporation's new desktop operating system is called High Sierra. It has an improved browser: it works faster and consumes less energy. Moreover, the program has learned to block automatic videos and has improved anti-spying settings. According to Apple representatives, Safari faster than Chrome by 80%.

The beta version of High Sierra is already available to developers. Others will be able to download it for free later.

The main new hardware product - iMac Pro - the most powerful computer, which Apple has ever released. It has an 8-, 10-, or 18-core Xeon processor and Radeon video card Vega with 16 GB of memory. This provides performance of 22 teraflops. Volume random access memory- up to 128 GB, SSD - up to 4 TB.

The new computers include an iMac with a screen 43% brighter than previous model, and an Intel Core i7 processor (Kaby Lake). Maximum volume RAM for the 21-inch model is 32 GB. For a 27-inch, this figure reaches 64 GB. SSD drives with a capacity of up to 2 TB have become 50% faster.

MacBook, MacBook Air and MacBook Pro are also moving to Kaby Lake.

IN operating system New desktops have appeared for the Apple Watch. Thanks to them and machine learning technologies, the selection of information to display on the main screen occurs automatically.

The watch will also learn to exchange data via NFC with exercise machines in fitness centers. It will start working in the fall, although not everywhere.

Other useful innovations include a flashlight app and Bluetooth data sharing with other wearable devices.

TVOS

The company announced the application Amazon Prime Video for tvOS. Soon, owners of the Apple TV set-top box will be able to watch streaming service films and TV series.