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When is the next Apple presentation? Apple's annual series of events. New tablets may be released late

After a week of rumors and wild speculation, Apple has finally officially confirmed the presentation date of the new iPhone 8. Ceremonial event will take place on Thursday, September 12, and will be held for the first time at the new Apple Park campus, namely in a conference center that seats a thousand people and is called the “Steve Jobs Theater”.

Invitations to the presentation have already been sent to representatives of specialized publications, who shared the postcards on their social networks. They are made in a minimalist style and share a minimum of information.

The invitation features the well-known “Apple” logo, as well as the phrase: “Meet us at our home. We invite you to the first event at the Steve Jobs Theater in Cupertino. September 12, 2017 at 10 am.”

Apple fans They immediately began to look for the secret meaning in the postcard, as well as hints of what awaited them at the presentation.

Cooke Presidency, Credit Card and Spoilers

The three-color Apple logo depicted on the postcard gives the most reason for speculation. It includes white, blue and red colors. Portal Mashable joked that the chosen tricolor reflects the company’s desire to produce its devices “at home” in the United States of America.

Earlier it became known that Apple is preparing to introduce three iPhone models- the new “anniversary” iPhone 8 and two improved iPhone 7, first introduced last year. Confirmation of this rumor in the invitation was seen by Wall Street Journal journalist Joanna Stern, who saw the outlines of three smartphones in the multi-colored silhouettes inside the “apple.”

Really, White spot on the right is somewhat reminiscent of an iPhone, as well as any other rectangular object with rounded edges. Last week it became known that the iPhone 8 will cost users $1 thousand, so user @BagnoliMD decided that the logo encourages people to prepare money for the purchase in advance.

There are also those who did not stop at just one version and considered as many as six important messages in the invitation. @tylerschnabel believes that the logo contains a hint of the shape of the iPhone 8, the new White color gadget, as well as confirmation of the rumor that the new device will have wireless charging.

Other Twitter users also decided to find confirmation of the old rumors. One of them turned to color theory and from the first letters of the names (Orange, Light Blue, Ecru and Dark Blue) made up the word OLED, which may indicate that the iPhone 8 will have a display made of organic LEDs high definition.

There were also some completely crazy theories. Continuing the theme of the colors of the American flag, some users have decided that Apple CEO Tim Cook is going to run for president of the United States in 2020. It would be interesting to watch his confrontation with the leader Facebook by Mark Zuckerberg, who is also rumored to someday aspire to a high position.

User @iamrohit_a decided that iPhones and other Apple devices have nothing to do with it at all, and the invitation from Cupertino contains spoilers for the future season of the series Game of Thrones, including a grand battle between two dragons.

What to expect from the event

After the 2016 presentation in a hall with a capacity of 7 thousand people, this year's Apple event looks more modest, but clearly emphasizes the exclusivity of the moment. At the moment, one can only guess what exactly the Tim Cook company will present, but most experts agree that in addition to three new iPhones a new model of “smart” watches will also be presented Apple Watch.

There is a possibility that the sales start date will also be announced at the event. HomePod speakers with built-in voice assistant Siri and the launch of the new operating system iOS 11. An announcement is not excluded set-top box Apple TV.

Of course, most of all the fans Apple products waiting for a new iPhone. The legendary smartphone turns 10 this year, so you should expect something truly revolutionary. According to rumors, the iPhone 8 will have a face scanner and “recognize” its owner, charge wirelessly, and also come complete with an augmented reality headset.

The most important day of the conference has passed WWDC 2017. All important new products were presented at the presentation on June 5, 2017. It was the biggest presentation ever. It was attended by 5,300 developers from all over the world and of all ages.

Tim Cook appeared on stage and immediately got down to business without much preamble. From the first minutes, he outlined 6 things that would be announced at WWDC 2017. The pace was set incredibly high. Which meant big and loud announcements awaited us. We have collected all the most important information about the announcements Apple at WWDC 2017.

Let's start with updating the operating systems for all Apple devices. This is how Cupertino’s presentations always begin, and at the end there will be the most delicious thing.

Update tvOS, watchOS, iOS and MacOS

tvOS 11 and watchOS 4

A new version TVOS received the bare minimum of updates. The most significant thing is support Amazon service Prime. The service has become popular thanks to its exclusive series and TV shows.

IN watchOS 4 There will be a new Siri watch face that will group all the important information on one screen in the form of widgets. As usual, new watch faces await us. Now in the form of animated characters from Toy Story.

For sports fans, an important fact will be the ability to directly connect the watch with various sports equipment via NFC.

macOS High Sierra

The new name of the operating system for Mac has become High Sierra. Got the update built in Safari browser. Now he has become the fastest in the world! In some tests it outperforms Chrome by as much as 60%.

A particularly useful innovation was the built-in photo editor in Photos app. It won't replace Photoshop, but the most useful features are present in it.

The main change in High Sierra is the transition to a completely new file system. APFS system. It is designed to work with solid state drives(SSD) using their capabilities to the fullest. There should be a significant increase in system performance and optimization of file handling.

iOS 11

The most anticipated of software update, that's of course iOS 11 for iPhone and iPad. The list of innovations is simply amazing, and we’ll start with Siri. With the help of machine learning technologies, Siri will be more than just a voice assistant. This is a true intelligent assistant for any task. She has learned to understand context and has access to user data on all Apple devices. This data will help Siri display the most necessary information for the owner. Machine learning also helped to better recognize the user's voice. But Siri herself will speak in a human-like manner. Finally, a smart interlocutor awaits us.

The control center has been thoroughly redesigned. Now 3D Touch is needed everywhere to receive additional information. iMessage has improved synchronization between devices and has the ability to send money directly through messages using Apple Pay.

Briefly about others iOS features 11: store redesign AppStore applications, new effects for Live photos, Maps supports airport navigation (US only), Do Not Disturb While Driving mode, and the new AirPlay 2 protocol. Dark theme for the iOS interface was never shown. But it may appear in future updates. iOS release We are waiting for 11 in the fall.

iMac 2017

Apple surprised many at WWDC 2017 when they showed new iMac. A total of three models were updated: iMac 21.5, iMac 21.5 4K, iMac 27 5K. And there was also an announcement of a new model, but we will talk about it separately below. The new iMacs will feature displays that are 43% brighter compared to previous models. Computer performance was not ignored either. Thanks to the seventh generation processor from Intel and the latest Radeon video cards Pro, productivity increased on average by 2 times. From this year, even entry-level models will be equipped with a storage device Fusion Drive. Finally, there are 2 Thunderbolt 3 (USB-C) ports in the new iMacs.

Unexpected announcement of iMac Pro

The most powerful monoblock in history. “Professionals love working on our iMacs, so we created the iMac for them” - this is how it was introduced i Mac Pro . Engineers from California equipped it with the most advanced hardware. Just imagine: 18 core Xeon, up to 128 GB ECC memory and SSD capacity up to 4TB. The video accelerator is used as usual from Radeon, but the model is focused on professional use. The performance of the used Radeon Vega reaches a fantastic 11 teraflops.

It is difficult to imagine how such power can be used effectively. But Apple hints at use in VR projects and the ability to connect two more 5K monitors. Fortunately, they equipped the monoblock with four Thunderbolt 3 connectors.

Worth noting it appearance. Due to powerful installed components, thickness iMac Pro increased slightly. But the body is now made of Space Gray aluminum, like the included Magic Mouse and Magic Keyboard. This color will be explosive for the iMac Pro.

Updated MacBook lineup

Was updated at the Apple presentation the lineup MacBook. This minor update did not bring anything new except updated processors to the seventh generation. So MacBook Pro 2017 year received Kaby Lake processors and slightly faster drives. New generation of processors received MacBook Air , although not a word was said about this at the presentation.

They look much more interesting MacBook 12 with Intel Core i5 or Intel Core i7. Let us remember that before this, the MacBook 12 was equipped only with an Intel Core M processor. It was too weak for more serious tasks than web surfing and working with documents. But with powerful processors, new prospects are opening up for it. Now for sure, the MacBook 12 has become full-fledged MacBook replacement Air.

New iPad Pro 10.5 with thin bezels

At WWDC 2017 this device left no one indifferent. The rumors were confirmed, Apple announced iPad Pro with a screen size of 10.5 inches. Due to thinner frames, the dimensions of the tablet remain the same as a 9.7-inch tablet. iPad display It is now not only brighter, it is now updated at a frequency of 120 Hz instead of the standard 60 Hz. Fantastic movie watching experience and smooth scrolling pages guaranteed! Worth mentioning installed camera like in iPhone 7, six core processor A10X Fusion and 2 times faster Touch ID response speed.

Shown at the presentation iPad operation Pro on new iOS 11. After watching, it seems that the iPad will finally be able to replace the computer in most cases.

The release of the new model is scheduled a week after the announcement.

The main announcement of the exhibition: the HomePod smart speaker

In your Apple time revolutionized the music segment. What Tim Cook decided to remind us of by showing slides with first iPod. Today at Apple new task: combine a high-quality audio system and smart assistant into one device. This is how a smart speaker from Apple was announced called HomePod.

The device looks like a barrel, the Mac Pro looked similar, but the speaker is covered with fabric. Underneath it lies a high-tech filling consisting of a subwoofer, seven speakers, six microphones and controls it all Apple processor A8. The speaker is designed to effectively deliver the best sound to the listener. Thanks to integrated sensors, it will automatically detect what is located in the corner of the room and redistribute sound waves towards the listener. If HomePod is installed in the center of the room, the sound will be distributed evenly over 360 degrees.

Integrated intelligent Siri assistant will easily recognize your commands and select your favorite music. And while playing music, you can even find out which drummer is playing in this song.

It will go on sale in December.

Apple's summer presentation in 2017 turned out to be incredibly eventful. We haven’t seen such a number of announcements at the same time for a long time.

We convey important information. Pre-order of all new products is already available in the online store "website". Pre-order on the website or by phone now to be one of the first to receive the new device.

You can contact the online store “site” at:

Kharkiv- st. Sumskaya, 10, BC “Ave Plaza”, 5th floor, office 5.02

Kyiv- st. Kazimir Malevich (Bozhenko), 86-P BC "LYBID`", office 208

Yesterday in California (USA) another presentation of Apple took place, which our team closely followed. Today, we have selected the most interesting and important new products for you and are pleased to tell you about them in this article. Let's start in order:

iOS 11 | iPhone

Perhaps the most anticipated by millions of users and The news is an update to the famous iOS operating system, and as expected, it was presented. The operating system is already available to developers (and there are no less than 16 million of them registered), a public beta version will be available a little later, and only in the fall, after iPhone presentations, the update will reach all supported devices:


So, what's new in iOS 11:

  • Now iMessage is synced via iCloud between everyone Apple devices: iPhone, iPad, MacBook. Another important iMessage update is the possibility of financial transactions between users with using Apple Pay;
  • The Siri voice assistant has been updated - now her voice is more pleasant, she has learned to translate texts from in English into Chinese, French, German, Italian and spanish languages(other languages ​​will be supported a little later), and also improves itself using machine learning;
  • The AppStore design has been completely redesigned. The store will be divided into three categories: Today (apps of the day), Apps and Games. Now you can see the functionality of the application directly in its description, without downloading the application itself;



  • The control center has also been redesigned - it doesn’t look ordinary, but you and I know that it has probably become even more convenient than before... True, again without an LTE switch. Classic;


  • The new H.265 codec increases the compression of captured photos and videos by 2 times, which makes them even better;

iOS 11 | iPad

Separately worth noting iOS update for iPad: it carries several more changes, significantly expanding the functionality of the tablet and making it more convenient:


  • Added a full-fledged dock panel for applications, like on a Mac, which can be hidden when not needed;
  • WITH today available in AppStore file manager File that allows you to access file system tablet;
  • Added a document scanner and the ability to draw on notes using the Apple Pen;

iPad Pro 10.5"" and iPad Pro 12.9""


Few people expected to see a new one at the presentation iPad versions Pro, and if it was expected, it’s unlikely that it would be like this - there were no significant changes in the design of the tablet, except that the frames were reduced by 40%, but they still remain by no means small. But you can look “in depth” of the device, and there we will see a new six-core A10X processor and an updated 12 megapixel camera with optical stabilization, which, as Apple stated, does not shoot worse than iPhone 7. We still have to find out how it will turn out in practice. I'm happy with the new set peripheral devices, supported by the new iPad and created specifically for it:


By the way, for greater autonomy, the iPad can now independently adjust the screen refresh rate. When appropriate, the frequency can be reduced to 24 Hz. Maximum screen refresh rate120 Hz achieved thanks to ProMotion technology.

If you're already wondering how much the new iPad will cost:


iMac and MacBook. Even cooler. Even faster.

The presentation included new iMacs and MacBook and they really deserve special attention.


Apple's new all-in-one PCs feature 7th generation processors Intel Kaby Lake, all previously available connectors on the case are retained, with the exception of two new ThunderBolt 3 added, 32GB installed on the 21.5" version random access memory, and on 27"" as much as 64GB.


Depending on the modification, the new iMac will be equipped with graphics processors from AMD - Radeon 550, 560, 570, 570, 575 and 580. Among other things, the presented iMacs feature Fusion Drive technology with support for up to 2TB of physical memory. As for the cost of the updated monoblocks, they are already available for order and the starting price for the simplest configuration is $1099.


iMac Pro - the fastest iMac in the company's history - 18-core processor, support for up to 4TB SSD, Radeon graphics Vega, 22 TF performance and redesigned cooling system. Price - from $4999 (for the version with an 8-core processor).


MacBook laptops have not undergone significant changes - Pro version received Intel Kaby Lake processors and 50% faster SSD drives, and the Air line received even fewer changes, but remained on sale. The starting price for the MacBook Pro starts at $1,299.

MacOS High Sierra. Modest and tasteful.


Not only the mobile phone received an update operating system, but also desktop. There are also not many changes in it, compared to previous version, but they all deserve attention:

  • Thanks to the use of neural networks, the Safari browser now works 80% faster than Google's Chrome, and has learned to block the automatic start of videos on some sites;
  • Apple File System support - accelerated work with files, encryption and data loss protection;
  • Metal 2 graphics system allows you to create content virtual reality(iMac performance has been improved for the same system);
  • Integrated new codec H.265, which is 40% more productive than H.264;


  • The pre-installed Photo application has expanded its functionality and is closer to the level of Photoshop. There are also new options for navigating the application;

Similar to iOS, High Sierra is already available for developers, a beta version will be available later, and updates for all computers should not be expected until the fall.

watchOS | TVOS

The least changes affected tvOS - by the end of this year the Amazon application will appear on AppleTV, but in Russia, of course, this update has no significance. At least for now.


If we talk about watchOS 4, everything is a little more interesting here:

  • Added three new dial animations based on the cartoon "Toy Story" from the Pixar film studio;
  • Added a screen based on Siri recommendations;
  • A dynamic change of the dial has appeared, depending on the time of day and location;



  • Updated Activity app - it now has a new GUI and more often encourages the user when achieving fitness goals;
  • Added new animations when completing workouts, as well as automatic start training using the NFC module in the watch when interacting with compatible simulators;

  • The music application has a new interface, easier access to tracks and improved integration with AirPods;

HomePod. Something new.


And finally, let’s talk about the most recent product from Apple – HomePod. This is a new portable speaker, its name refers to the iPod, and its design is reminiscent of the Mac Pro. Will be available in two colors: white and " gray space". Has 7 speakers reproducing sound and 6 microphones for voice interaction with Siri. A8 processor, the same as in the iPhone 6, only with improved musical possibilities, allows you to direct sound depending on the space: for example, only in the center of the room or throughout its entire area.


Price of this device will be $349, and the start of sales is scheduled for December this year in the territory USA, England and Australia.

The long-awaited Apple Special Event 2017 took place on September 12. For the first time, the new Apple Park campus in California served as the venue for the conference, namely a special conference center that can accommodate a thousand people and was called the “Steve Jobs Theatre.” A whole bunch of new products were presented from the stage, including three new iPhones.

iPhone X

The highlight of the program, of course, was the iPhone X (X is read as “Ten” - “Ten”), dedicated to the tenth anniversary of the very first iPhone.

The smartphone has a 5.8-inch OLED display, which occupies almost the entire front panel. It has a resolution of 2436 by 1125 pixels.

The legendary “Home” button has disappeared. It was replaced by a simple gesture: you need to swipe your finger from bottom to top. If you hold your finger in place for a split second, you will be taken to the multitasking menu.

To unlock your smartphone, you now just need to use a face scanner. The technology is called Face ID, and the work is ensured by an infrared camera and various sensors that create a 3D model of the face. Face ID builds more than 30 thousand points, scanning 50 facial muscles to build a 3D model and unlock the smartphone.


Face ID adapts over time and works with third party applications And payment system Apple Pay. It will be very difficult to deceive facial scanning technology: the chance of deception is 1 in a million people.

iPhone X will be available for pre-order starting October 27, and the device will go on sale on November 3. The price starts from 80 thousand rubles.

iPhone 8 and iPhone 8 Plus


Essentially, these are heavily upgraded iPhone 7 and 7 Plus. Three colors are available: gold, silver and space gray. The front and back panels are glass, the frame is aluminum (steel inside).

4.7- and 5.5-inch screens now have a function True Tone, which adapts to ambient lighting. The speakers became louder by 25%.


Both the frameless iPhone X and the 8 and 8 Plus models received support wireless charging. It works the same way as its competitors: you place your smartphone on a surface and it charges.

Prices start at 57 thousand rubles for an iPhone 8 with 64 GB of memory and 65 thousand for an iPhone 8 Plus with 64 GB of memory.

Apple TV 4K


Externally the same Apple TV fourth generation, but twice as fast and four times more productive. Supports Ultra HD resolution (3840 pixels horizontally and 2160 pixels vertically). If you have a TV with a similar resolution, and 13 thousand rubles - this is your choice.

Apple Watch Series 3


Third generation smart watch from Apple with built-in mobile communications and the same design.

Now you can use your watch to listen to music via special services, and the smart assistant Siri has learned to speak through the speaker.

Apple Watch now understands what altitude its owner is at. Ideal if you ski or snowboard.

The Series 3 model with a communication module costs from 24 thousand rubles, the model without a SIM card - from 20 thousand rubles. Unfortunately, only the second option will be sold in Russia.

Apple will present a number of new products on Monday. The event, which begins at 8 pm Moscow time, will feature at least new smartphone and a tablet. Vesti.Hi-tech has collected everything that is known about the upcoming Apple products.

Mid cycle

Even more new products are expected this year. With a probability close to 100%, at the presentation in Cupertino they will show a new (but not the flagship, but a more compact and affordable) iPhone and a smaller one iPad sizes Air iPad tablet Pro. Also Apple has already It's been a long time coming from announcements new Macs with fresh Intel processors Skylake 6th generation - updates may finally be coming to many models of Apple computers, including the 12-inch MacBook Retina. Finally, some rumors pointed to announcements related to the Apple Watch (although completely new model unlikely to be shown).

iPhone SE

The main novelty of today's presentation will almost certainly be a new compact smartphone with 4-inch screen: iPhone SE. For a long time Having sold the year before last or even older smartphones as entry-level models, Apple decided to change its strategy by releasing a compact and affordable (at the level of current prices for the iPhone 5s) model with modern filling.

There is no consensus yet on the appearance of the new product among the publications that publish all the Apple rumors. The most reliable sources in Lately usually ended up with 9to5mac journalist Mark Gurman. He wrote last week that the iPhone SE will look "almost identical" to the iPhone 5S, meaning the impact of the iPhone 6's sleek design will be minimal. Volume buttons, same as old iPhones, will be round, the edges will be quite sharp, and back panel- metal in the middle with glass inserts on top and bottom. New items can “modernize” their appearance only slightly rounded edges front glass. As a result, the device will be compatible with cases and likely many other accessories for the iPhone 5S.

By latest rumors Sources 9to5mac, iPhone SE will be offered in configurations with 16 and 64 GB of internal memory and in 4 colors like the iPhone 6S, including gold and “ pink gold" The device will receive an A9 processor, like the iPhone 6s, with Siri activation via voice command from M9 coprocessor mode and NFC chip for contactless payments. The 12-megapixel camera will provide the same quality of photos and videos (including in 4K resolution) as the iPhone 6s, and will also help you take “live photos”. Will also be updated cellular modem devices and a chip that enables Wi-Fi.

Affect level iPhone sales In the first calendar quarter of this year, the new iPhone will not make it in time, but in the next, “spring” quarter, its contribution to the final financial indicators may be more noticeable. At least that's what Apple hopes. The company expects that many users put off purchasing the new iPhone 6 and 6s because they stubbornly wanted the most compact smartphone with a 4-inch screen, but not inferior in capabilities to flagships. It is expected that the new product will cost $450 or $500 in the US for models with 16 and 64 GB of memory, respectively.

"Small" iPad Pro

To continue the line of “mid-sized” tablets with a 9.7-inch diagonal screen, Apple decided not to “pump up” the iPad Air 2, introduced the year before, but to reduce it. Due to the more powerful hardware and battery, the gadget will be somewhat thicker and heavier than the iPad Air 2. The price will probably increase - up to $600 per basic model with 32 GB of internal memory and without a cellular module.

U new iPad, like its 12.9-inch predecessor, there will be 4 speakers at the corners of the body, providing a more natural and loud noise. Also similar to a “professional” tablet is the A9X processor, 4 GB of RAM or more bright screen same as iPad Air, resolutions, stylus support Apple Pencil. The mid-size iPad will also feature a smart connector that provides connection to keyboard covers and other accessories.