Google Penguin (Google Penguin) is a new algorithm from the Google search engine. What does Google Penguin do?

Did you know that Google's search algorithms take into account more than 200 ranking factors and the importance of each of them is individual for each individual site? Did you know that over the course of a year, Google cumulatively makes more than 500 changes to its algorithms, and before full implementation, each changed version is tested on a small sample of search engine users?

Today we will talk about perhaps the most famous Google algorithm – Penguin (“Penguin”).

What is Google Penguin?

Google Penguin is an algorithm created to combat low-quality sites and web spam. The date of his “birth” is considered to be April 24, 2012. In order not to fall under the influence of the algorithm, Google provides a number of recommendations that must be taken into account when promoting a site in this search engine. Here are some of them:

the site should not contain automatically generated content;

the site should not contain pages with unoriginal or duplicate content;

the site should not provide different content or different URLs to users and search engines;

redirecting to another URL should not be used to cheat search engine;

prohibited to use Hidden text and hidden links for the purpose of influencing a site's ranking in Google search results;

on sites participating in affiliate programs, their own content should prevail over the content provided by the affiliate platform;

the keywords on the page must fully correspond to its content;

creation is prohibited malicious pages for phishing and installing viruses, Trojans or other malware;

incorrect use of markup for extended descriptions of web pages is prohibited;

Sending automated queries to Google is prohibited.

If your site has any of the following: of this list and he fell under the Penguin sanctions, then it will be possible to get out from under them only with the next update of the algorithm and only if the errors on the site that led to the penalty are corrected. With each new version“Penguin”, the frequency of updates is increasing, which means that the speed of exit from sanctions is also increasing.

What does Google Penguin do?

The algorithm affects the ranking of the site. Some say it's not a demotion search results, but only sending the site to the position it should actually occupy. But this is not an entirely true statement, since a decrease in rankings in search results is associated with the presence and assessment of the weight of negative factors of the site, and, as we wrote above, for each site the degree of influence of negative factors is individual, and this is already a penalty.

Algorithm and manual moderation

As a reminder, Penguin is an automated algorithm and will always operate as an automated algorithm. But there is also such a thing as “manual moderation” of a site, which can also lead to pessimization of positions in search results. At the same time, both algorithmic and manual moderation can be carried out on your site simultaneously. It is worth noting that the exit from the sanctions of the Penguin algorithm occurs automatically, but in order to exit from the sanctions imposed in manual moderation mode, you need to contact Google technical support and report what steps have been taken to correct errors on the site.

Problem Definition

To determine the reasons for the penalization of sites by the Penguin algorithm, you need to check internal factors, such as excessive keyword stuffing on a page. Text spammed with keywords and other manipulations are what need to be checked and corrected first of all if the site falls under Penguin sanctions.

There is another common reason for penalization - the presence of external spam links to your resource. As a rule, their appearance is associated with attempts to carry out independent external SEO optimization, during which some site owners run it through free directories, message boards and similar low-quality sites. To avoid similar problems, it is best to either contact proven SEO specialists or trust the website promotion automated systems, such as SeoPult, which have their own customized filters and filter out low-quality sites, preventing them from accessing client sites. If you did SEO yourself and received links from spam sites, then it is worth conducting a link audit to determine which links negatively affect your site and which of them should be removed or disabled from search engine registration (using the Google Disavow Tools). You can get a list of external links for auditing via Google Webmaster Tools. But since Google may not see all the links, it is worth supplementing the list using third-party tools such as: Bing Webmaster Tools, Ahrefs, Majestic, Open Site Explorer and SEMrush. They all have their own link bases that can complement the Google Webmaster Tools list.

Disavow tool (disavow links)

As soon as you receive full list external links and determine which of them influenced the penalization of your resource, you can reject their inclusion in Google search. There is a tool for this Disavow Tool, which contains a list of links whose impact on your site you need to stop taking into account. Google's John Mueller says the tool is similar to a tag, but is designed for use on external resources. You can prohibit indexing both individual external links and all links leading from a specific domain. John says adding links to Disavow is more than enough to get you out of Penguin's sanctions. If you are subject to manual moderation (penalization), you should record all your actions taken to get out of sanctions and later report the changes to the support service.

Re-verification request

If you receive a manual penalty, the only way to get out of sanctions is to submit a request for re-verification in the Google Webmaster account. You need to send it only after you, from your point of view, have corrected everything that could lead to the site being penalized. Your request must indicate what errors you identified and what steps you took to correct them. The more detailed the description of your actions, the higher the likelihood of a quick exit from Google sanctions.

High-quality links that will help you get out of Penguin sanctions

According to John Mueller from Google, already known to us, a reasonable ratio of a large number of high-quality external links to a small number of spam links can help get out of the Penguin sanctions with the least loss of time and effort or not fall under them at all. Unfortunately, no one knows the exact quantitative ratio of high-quality links to low-quality links, so try to systematically check the quality of your link mass and immediately remove them or add them to Disavow if you detect web spam.

Black SEO

Black hat SEO is a way to combat competitors, with which you can greatly reduce the position of a competitive site in search results. One such method, for example, is “link explosion”. But it is worth remembering that black hat SEO tools may not always be effective, especially if they are applied to sites with high trust and high-quality link mass. In some cases, a link explosion can be a plus for a competitor site, since new links (even low-quality ones) can significantly “weight down” the accumulated high-quality link mass and, instead negative effect, bring the competitor’s website to higher positions (relative to the previous ones). It is also worth noting that Google is learning to recognize the manipulations of competitors and protect the sites against which they are directed.

Conclusion

Determining on your own whether a site is subject to Google sanctions is quite difficult, especially if they are algorithmic rather than manual in nature. IN Google moderator A proposal has already been made to add a tool to the webmaster’s account that allows you to determine the presence of “Penguin” or “Panda” sanctions imposed on a particular site, or the absence thereof. If this feature is added, it will become much easier to diagnose and correct site errors identified by specific algorithms.

07.11.17

In 2012 year Google officially launched " anti-web spam algorithm”, aimed against spam links, as well as link manipulation practices.

This algorithm later became officially known as the Google Penguin algorithm after a tweet from Matt Cutts ( Matt Cutts), who later became the head of Google's web spam division. Although Google officially named the algorithm Penguin, there was no official comment on where this name came from.

The Panda algorithm got its name from the engineers who worked on it. One theory for the origin of the name Penguin is that it is a reference to the Penguin, the DC comic book hero Batman.

Before the introduction of Penguin, link count played a significant role in how Google's crawlers rated web pages.

This meant that when sites were ranked by these scores in search results, some low-quality sites and pieces of content appeared in higher positions.

Why was the Penguin algorithm needed?

Google's war on low-quality search results began with the Panda algorithm, and the Penguin algorithm has become an extension and addition to the arsenal.

Penguin was Google's response to its increasing practice of manipulating search results (and rankings) through spam links.

The Penguin algorithm only processes incoming links to the site. Google analyzes links leading to the site and does not perceive outgoing links.

Initial launch and influence

When first launched in April 2012 Penguin Google filter influenced more than 3% of search results, according to Google's own estimates.

Penguin 2.0, fourth update ( including the original version) algorithm, was released in May 2013 and affected approximately 2.3% of all search queries.

Key changes and updates to the Penguin algorithm

There have been a few changes and updates Penguin algorithm, since its launch in 2012.

Penguin 1.1: March 26, 2012

This was not a change to the algorithm, but the first update of the data within it. Sites that were initially affected by the Penguin algorithm, but then got rid of low-quality links, saw some improvement in their rankings. At the same time, other sites that were not affected by the Penguin algorithm when it was first launched have seen some impact.

Penguin 1.2: October 5, 2012

This was another data update. It affected requests for English language, as well as international inquiries.

Penguin 2.0: May 22, 2013

More advanced ( from a technical point of view) a version of the algorithm that has changed the degree to which it influences search results. Penguin 2.0 affected approximately 2.3% of English-language queries, and approximately the same share of queries in other languages.

It was also the first Google Penguin algorithm update to look beyond the home page and pages top level looking for evidence of spam links.

Penguin 2.1: October 4, 2013

The only update to the Penguin 2.0 algorithm (version 2.1) was released on October 4 of the same year. It affected about 1% of search queries.

Although there was no official explanation from Google for the update, statistics indicate that the update also increased page browsing depth and introduced additional analysis presence of spam links.

Penguin 3.0: October 17, 2014

It became next update data, which allowed many sanctioned sites to regain their positions, and others that abused spam links, but hid from previous versions of Penguin, to feel its impact.

Google employee Pierre Far ( Pierre Far) confirmed this and noted that the update would require " few weeks» for full deployment. And that the update affected less than 1% of English-language search queries.

Penguin 4.0: September 23, 2016

Almost two years after update 3.0 was released last change algorithm. As a result, Penguin became part of the core search engine algorithm. Google systems.

Now, working simultaneously with the base algorithm, Google Penguin 4 evaluates sites and links in real time. This means you can see the relatively quick impact of changes to external links on your site's Google search rankings.

The updated Penguin algorithm was also not aimed strictly at imposing sanctions; it devalued the value of spam links. It's become the opposite previous versions Penguin, when bad links were punished. But research shows that algorithmic sanctions based on external links are still used today.

Algorithmic downgrades in Penguin

Shortly after the launch of the Penguin algorithm, webmasters who practiced link manipulation began to notice a decrease in search traffic and search rankings.

Not all of the downgrades triggered by the Penguin algorithm affected entire sites. Some were partial and only affected certain groups of keywords that were actively clogged with spam links or " overly optimized».

A site sanctioned by Penguin took 17 months to regain its position in Google's search results.

Penguin's influence also extends across domains. Therefore, changing the domain and redirecting from the old to the new can lead to even more problems.

Research shows that using 301 or 302 redirects does not negate the impact of the Penguin algorithm. On Google webmasters forum John Mueller ( John Mueller) confirmed that using meta refresh redirects from one domain to another can also lead to sanctions.

Recovering from the effects of the Penguin algorithm

The Disavow Links Tool has been useful for SEO professionals, and that hasn't changed even now when Google Penguin algorithm functions as part of Google's core algorithm.

What to include in a disavowal file

The Disavow file contains links that Google should ignore. Thanks to this, low-quality links will not reduce the site’s ranking as a result of the Penguin algorithm. But this also means that if you mistakenly included high-quality links in your disavow file, then they will no longer help the site rank higher.

You don't need to include any comments in Disavow unless you want them yourself.

Google doesn't read the comments you make in the file because it's processed automatically. Some people find it easier to add explanations for later reference. For example, the date when a group of links was added to the file or comments about attempts to contact the site's webmaster to remove the link.

After you upload your Disavow file, Google will send you a confirmation. But, although Google will process it immediately, it will not disavow the links at the same time. Therefore, you will not be able to immediately restore your site’s position in search results.

There is also no way to determine which links have been disavowed and which have not, since Google will still include both in the external link report available in Google Search Console.

If you previously downloaded Disavow and submitted it to Google, it will be replaced by the new one rather than added to the old one. Therefore, it is important to ensure that you include new file old links. You can always download a copy of the current file from your Google Search Console account.

Disable individual links or entire domains

For removing a website from Google Penguin It is recommended to disavow links at the domain level instead of disabling them individual links.

Whereby search robot Google only needs to visit one page on a site to disavow links leading from it.

Disabling links at the domain level also means you don't have to worry about whether a link is indexed with or without www.

Detecting your external links

If you suspect your site has been negatively impacted by the Penguin algorithm, you should conduct an external link audit and disavow low-quality or spam links.

Google Search Console allows website owners to get a list of external links. But it is necessary to pay attention to the fact that Disavow includes links that are marked as “ nofollow" If the link is marked nofollow attribute, it will not have any impact on your site. But it is necessary that the site that posted the link to your resource can remove the “ nofollow» at any time without any warning.

There are also many third party tools, which show links leading to the site. But due to the fact that some webmasters protect the site from being crawled by third-party bots, the use of such tools may not show all incoming links. In addition, such blocking can be used by some resources to hide low-quality links from detection.

Monitoring external links is a necessary task to protect against “Negative SEO” attacks" Their essence is that a competitor buys spam links to your site.

Many people use negative SEO as an excuse when their site gets penalized by Google for low-quality links. But Google claims that after Penguin Google updates The search engine recognizes such attacks well.

A survey conducted by Search Engine Journal in September 2017 found that 38% of SEO specialists have never disavowed external links. Reviewing external links and thoroughly researching the domain of each external link is not an easy task.

Requests to remove links

Some site owners require a certain fee to remove a link. Google recommends not paying for this. Simply include the bad external link in your disavowal file and move on to removing the next link.

Although such requests are effective way restore the site's position after applying sanctions for external links; they are not always mandatory. The Google Penguin algorithm considers the portfolio of external links as a whole, that is, as a ratio of the number of high-quality, natural links and spam links.

Some even include in the agreement for using the site “conditions” for placing external links leading to their resource:

We only support "responsible" placement of external links to our web pages. It means that:

If we ask you to remove or change a link to our sites, you will do so promptly.
It is your responsibility to ensure that the use of links will not damage our reputation or result in commercial gain.
You may not post more than 10 links to our websites or webpages without obtaining permission.
The site on which you place a link leading to our resource must not contain offensive or defamatory materials. And also must not violate anyone's copyright.
If someone clicks on the link you posted, they should open our site at new page(tab) rather than inside a frame on your site.

Link quality assessment

Don't assume that just because an external link is on a site with a .edu domain, that it must be High Quality. Many students sell links from their personal websites, which are registered in the .edu zone. Therefore, they are regarded as spam and should be disavowed. In addition, many .edu sites contain low-quality links because they have been hacked. The same applies to all top level domains.

Google representatives have confirmed that locating a site in a specific domain zone does not help or harm its position in search results. But you need to make a decision for each specific site and take into account Penguin Google updates.

Beware of links from obviously high-quality sites

When looking at a list of external links, don't assume they are high quality just because they are on a particular site. Unless you are 100% sure of its quality. Just because a link is on a reputable site like the Huffington Post or the BBC doesn't make it high quality in the eyes of Google. Many of these sites sell links, some of which are disguised advertising.

Promo links

Examples of promotional links that are paid in the eyes of Google include links placed in exchange for free product for a review or a discount on a product. While these types of links were acceptable a few years ago, they must now be marked with a " nofollow" You can still benefit from posting such links. They can help increase brand awareness and drive traffic to your website.

It is extremely important to evaluate every external link. It is necessary to remove bad links because they affect the position of the resource in search results as a result of exposure Google Penguin algorithm, or may lead to manual sanctions. You shouldn't delete good links because they help you rank higher in search results.

Can't you recover from Penguin algorithm sanctions?

Sometimes, even after webmasters do great job by cleaning up external links, they still don't see any improvement in traffic volume or rankings.

There are several reasons for this:

The initial increase in traffic and improvement in search rankings that occurred before the algorithmic penalties were imposed were and came from bad inbound links.
When the bad external links were removed, no effort was made to generate new high quality link juice.
Not all spam links have been disabled.
The problem is not with external links.

When you recover from penalties imposed by the Penguin algorithm, don't expect your search rankings to return or to happen instantly.

Add to this the fact that Google is constantly changing Penguin Google filter, so factors that were beneficial in the past may not have as much of an impact now.

Myths and misconceptions associated with the Penguin algorithm

Here are a few myths and misconceptions about the Penguin algorithm that have arisen in recent years.

Myth: Penguin is a punishment

One of the biggest myths about the Penguin algorithm is that people call it a punishment ( or what Google calls manual sanctions).

Penguin is strictly algorithmic in nature. It cannot be applied or removed by specialists Google in manual mode.

Despite the fact that the action of the algorithm and manual sanctions can lead to a big drop in search results, there is a big difference between them.

Manual sanctions occur when Google's webspam specialist responds to a complaint, conducts an investigation, and determines that a domain should be sanctioned. In this case, you will receive a notification in Google Search Console.

When manual sanctions are applied to a site, you need to not only analyze external links and send a Disavow file containing spam links, but also send a request for a review of your “case” by the Google team.

The lowering of positions in search results by the algorithm occurs without any intervention from Google specialists. Does everything Google Penguin algorithm.

Previously, you had to wait for the algorithm to change or update, but now Penguin works in real time. Therefore, the restoration of positions can occur much faster ( if the cleaning work was done efficiently).

Myth: Google will notify you if the Penguin algorithm affects your site

Unfortunately, this is not true. Google Search Console won't notify you that search positions your site has deteriorated as a result of the Penguin algorithm.

This again shows the difference between algorithm and manual sanctions - you will be notified if a site has been penalized. But the process of recovery from the effects of an algorithm is similar to recovery from manual sanctions.

Myth: Disavowing bad links is the only way to recover from the effects of the Penguin algorithm

While this tactic can remove many low-quality links, it is not helpful. The Penguin algorithm determines the proportion of good, quality links relative to spam links.

So instead of focusing all your energy on removing low-quality links, you should focus on increasing the number of quality inbound links. This will have a positive effect on the ratio that the Penguin algorithm takes into account.

Myth: You won't recover from the effects of the Penguin algorithm.

Can remove the site from Google Penguin. But this will require some experience in interacting with Google's ever-changing algorithms.

The best way to get rid of the negative impact of the Penguin algorithm is to forget about all the existing external links pointing to your site and start collecting new ones. The more quality inbound links you collect, the easier it will be to free your site from the confines of the Google Penguin algorithm.

This publication is a translation of the article “ A Complete Guide to the Google Penguin Algorithm Update", prepared by the friendly project team

Good bad

A new algorithm called “Penguin”. All webmasters who automated the process of website promotion as much as possible felt the effect of the filter in a sharp drop in traffic. What happened this year and what current situation with Penguin?

Brief Introduction

Literally a week after the launch of the new algorithm, analytics appeared on MicrositeMasters, the main essence of which was as follows. The sites that suffered the most were those with backlinks:

Many direct occurrences of keywords.
Few occurrences in the form of a site address (URL).
Few thematic donors.

It is worth noting that Penguin affected only 3-5% of search queries (Panda - 12%), that is, it is not used for all topics, but it was difficult not to notice its influence.

No quick fixes

Since many companies began to lose part of their business due to the new algorithm, everyone was looking for quick solutions exit from the filter. One way out of the situation was a 301 redirect to new domain(which previously did not transmit the filter, but all positive traits links). However, in August 2012, the Google webspam team disabled this feature and, practically, all sites that were temporarily excluded from Penguin were again excluded from the TOP.

Currently, 301 redirects do not work to escape the filter.

Moreover, since Google finds mirrors not only by redirect, but also by similar content, even changing the site (domain) did not help (if the content remained the same), since Google understood that this was the same site with old story. Matt Cutts states that it will take time for the site to regain trust.

During the year there were only 2 updates to the Penguin algorithm - May 25 and October 5, 2012. And as stated at the SMX West conference, the largest Penguin update is expected this year (exactly when is not yet known, it could be just on the anniversary). All this time cases of exit from under the filter - units. Some of the cases are Western, Russian-speaking ones are difficult to find in the public, they mostly circulate on the sidelines between specialists different companies. But all of them are based on careful/painstaking cleaning of spam, not only in links, but also in the content and code of pages.

What do we know now?

Now we know that there are 3 main reasons for applying the Penguin filter:

Low quality links
This includes spamming anchors with direct occurrences of keys, placing links on low-quality sites, exchanging links to increase each other’s PageRank, participating in link schemes to manipulate search algorithms.

Selling links from the site
This includes the presence of non-thematic outgoing links on the site, as well as general spamming of the site with commercial links.

Template Content
Many duplicates in searches are a sign of template content. As a result of the filter, the site sags for many low-frequency queries.

Generally, Google is big pays attention to the definition by internal and external factors. If a search engine has a bad opinion about a site based on a number of factors, then the link disavow tool will not help get rid of the filter.

It is difficult to give recommendations when there is a shortage of positive cases, however, the following can be said. Since Google pays a lot of attention to links, you first need to conduct a link audit, identify bad donors and get rid of them, or add them to Google’s link disavow tool.

Information from a recent video meeting with Google.

Rinat Safin (Google):“Dispel the myth: they say that “penguinized” sites can no longer be pulled out of the depths of the filter - is it easier to quit and make a new one?” Semyon from Kirov asks.

Vladimir Ofitserov (Google): Well, I’ll tell you this - if it’s easier for you to abandon a site on which you spent some part of your life, then it means that the site was not very valuable. Probably no. Penguin, no penguin - any algorithm that we implement will sooner or later be updated. We try to do it as often as possible, but it is not always possible to do it every day. Accordingly, if your site... there are no paid links to it, if you removed the remaining paid links through the disavow tool, if there are no manual measures against you, your site will return to where it deserves to be. And then, strictly speaking, it depends on how much users like your site, the content that is provided there, and, accordingly, how interesting it is.

Use A complex approach, don’t stop working on cleaning up links, improve the site as much as possible for the user. And be sure to share your positive case and other observations in the comments.

If you are wondering: how to remove a site from Penguin? How to remove Google manual filter? That, this manual will help you solve these problems, regain positions and traffic.

There are dozens of well-known filters in the Google search engine that can greatly affect your promotion, as well as hundreds that few people know about.

Today we will talk about the most basic and common filters. Namely:

Automatic Google filter for backlinks

All of them in one way or another relate to the algorithm under Google name Penguin, which came into force more than a year ago and has already managed to make a lot of noise.

Symptoms of such a filter

collapse of positions
sharp decline in website traffic

In practice it will look like this:

Not exactly a pleasant situation. Especially when in most cases your main source of attracting visitors is search traffic.

Now let’s take a closer look at each type of filter for backlinks.

Manual Google filter for artificial incoming links

Often it all starts with a message coming in the panel for Google Webmasters. It looks like this:

The notification contains a message of this nature:

The messages are different, for example:

To find manual filter messages, do this:

After receiving a notification about artificial incoming links, the following are usually the consequences:

A) Within 2-3 weeks, positions drop significantly, after which traffic from Google search disappears

B) Positions immediately disappear and traffic drops

Reasons for Google Manual Filter

The main signal that causes such a notification to arrive is the anchor link and its overspam.

In the example, the text of backlinks to one of the sites that was affected by the filter. The main reason for the filter is anchor spam.

Another example:

If you look at unique domains, then we get the following picture:

Using backlinks with commercial or other keywords leads to manual filtering, loss of positions and traffic.

What then to do and what to do?

The solution is extremely simple - do not use large percentage links with keywords.

Step-by-step instructions for removing Google manual filter

Google Notification
Let's check if there is a notification in Google Webmaster Tools. If yes, then move on to the next point.
Request for review
In the first review request, it is important to clarify which links violate the search rules and ask what needs to be done to remove manual sanctions.
We get the answer
In most cases, the response indicates those links, according to which the site violates the search rules. For example:
As a result, we can determine which links the Google attention and considers them spam.
We carry out the indicated actions
What you do next depends heavily on your link profile.
Situation 1
It's worth it to your site a large number of rented links, and in most cases these are direct anchors that contain keywords.
In this case, it is necessary:
1. clean links with anchors (including those in the Google example)
2. move on to the next point - new request for review
If you really remove most of these links, then the manual filter can be removed from one or two queries.
Situation 2
In this case, it is necessary:
1. view all backlinks (you can use backlink checking services, for example: Ahrefs, MajesticSeo, LinkPad)
2. make a list of links that are unwanted (main criteria: anchor, low quality of the site)
3. add links to Disawov Tool - https://www.google.com/webmasters/tools/disavow-links-main?/
4. wait 1-2 weeks (from practice it is necessary for the links to be re-indexed)
Next, move on to the next point and submit a request for review.
Submitting a new request for review
Your request for reconsideration must:
1. clearly describe what you did
2. simple and clear
3. and clarify what else needs to be done to remove the filter
After that, you need a little time to revise your site. This may take from a couple of days to 3-4 weeks.
Intermediate answer
The intermediate response usually contains the following content:
This notification from Google comes almost immediately after you submit your review request.
We are waiting for a decision
The answer usually comes within 1-2 weeks, sometimes longer, and sometimes faster.
It either contains a negative answer, for example:
If the answer is negative, That:
1. reviewing the links again
2. add to Google Disawov
3. or just remove links
4. in any case, action needs to be taken
5. submit a new request for review
But the answer after the above steps may be positive, For example:
In this case, congratulations! Google's manual filter has been removed.

In our example, there was no quick way removing a site from Google’s manual filter, this is what the chronology of events looks like:

Important points when removing the filter yourself:
To not give up
take action (not just send requests for review)
if you do everything as described above, then the manual filter from Google will be removed, you will return positions and traffic

Here is information that will complement this material and help you successfully remove the filter:

US themes
Case: how to remove manual Google sanctions using the Disavow Tool, return positions and traffic
Case study: how to remove Google’s manual sanctions and return positions and traffic

There is nothing wrong with a manual filter; the most important thing is not to be lazy and do a series of actions that will lead to the desired result.

The result is a return of attendance to its previous level, for example:

IN in this example A couple of sites were considered, the filters from which were removed at different times.

By filter removal time:

4 day record
most long term 3.5 months

But in any case, you need to act quickly, and also take into account the points described above.

Automatic filter for backlinks

With Google's automatic filter, everything is much more complicated. Since there is no message about it.

Important: automatic sanctions may be lifted if official update Google Penguin algorithm, which occurs on average once every 2-4 months.

No matter what you do, until the algorithm is updated, nothing will change if these are automatic sanctions.

We've removed the automatic filter more than once, but things don't always happen quickly.

Filter Signs

Everything is the same as with the manual one, but no notification comes.

positions first decline at – 30-50
traffic to the site drops

And than for a long time not returned.

Main reasons:

Direct entry of link anchor
Low quality backlinks

Step-by-step guide to removing the automatic filter

IN in this case Unlike manual, everything takes an order of magnitude longer and is more complicated.

In conclusion about the Google Penguin filter

The algorithm was launched in 2012 and is constantly being improved. Its main task is to combat spam and artificial manipulation of search results.

To avoid falling under the filter, necessary:

do not use a direct anchor sheet very noticeably, or not use it at all
attract quality links to the site
try to focus on the product and its quality in order to receive natural links (yes, this can be done even in the realities of the RuNet)
maintain dynamics - Google likes constant dynamics

Then you will not have any questions with filters and your traffic will constantly grow. Naturally, if you work on:

site content
attracting natural links (not purchased)

Even if you have already stepped on a rake and received sanctions from Google, then you should not be disappointed - there is always a solution.

I hope this step by step guide will help solve your problem - return positions and traffic from the Google search engine.

Important: This article only covers filters related to the Google Penguin algorithm and backlinks.
If your rankings and traffic have dropped sharply, then the reason may not be in the links at all, but, for example, in the content. The Google Panda algorithm is responsible for this.

Good luck to you! Before see you soon on the pages of the blog site

You can watch more videos by going to

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Observations on the work of Google Penguin

Now I would like to list a number of my own observations. I understand that they are approximate and represent my personal observations and data (indicators can be perceived as relative), but they have their place and have a right to exist. I analyzed the work of 20 sites, both mine and those of my partners. The analysis took me 3 days, and I assessed a lot of indicators. As you understand, all sites were promoted different schemes and according to different algorithms, had absolutely different indicators, which made it possible to draw a number of conclusions.

1. Exact entry. If earlier, in order to be in Google in chocolate, you needed a lot of exact entries, now with Google Penguin (Google Penguin) everything is exactly the same and vice versa. This may be exactly the fight against Webspam. Yandex has long been fond of diluting anchors, and now the matter has come to Google.

pages from external links exact entry 100% - drawdown was 75-90%. Average drop of approximately 38 positions;
pages with external links exact entry 50% - drawdown was 15-20%. Average drop of approximately 9 positions;
pages with external links of exact occurrence less than 25% - an increase of 6-10% was observed. Average rise 30 positions.

Based on these data, I made a conclusion - we dilute the anchors and dilute them as interesting and deep as possible.

A striking example is the “gogetlinks” request on this blog. Exact occurrences significantly outnumber dilute occurrences, and here is the result:

2. Buying temporary links. I bought temporary links for finishing or quick results on all analyzed resources and with different systems. These included Sape, Webeffector, Seopult and ROOKEE.

Generators automatic promotion Webeffector and ROOKEE gave approximately the same results. The drawdown was practically not noticed at all, only a small one on Webeffector, but it is insignificant and is more related to the dilution of anchors. In other moments, even growth is observed, what can I say, here is a screenshot of the campaign (clickable):

As for Sape, the picture is completely different. All projects for which links were purchased from Sape sank. All the requests that were moving in this exchange flew out of the TOP 100 and even collecting statistics on where they flew there became somehow stressful, which in the end I didn’t do.

Analyzing the impact of Google Penguin on promotion with Sape, I concluded that Google now perceives the placement of links on this exchange as unnatural.

Here I started actively removing links. But it makes sense to give your own examples when you can show you bright ones from our own niche. Let's take my friend's blog - Sergeya Radkevich upgoing.ru. The man worked with Sape for several months and was happy with the increase in traffic until Google Penguin came along. Let's look:

It’s also worth looking at the graph of search traffic sources:

As you can see, Google Penguin has reduced traffic from Google by more than 7 times.

The conclusion on this point is that some filters still need to be used when working with temporary links and some kind of placement and purchasing algorithms. Automatic services they just work according to certain schemes, unlike the same Sape. The results are obvious, by the way.

Sites with Seopult are generally expected to increase their positions. Here I used the Seopult Max algorithm for Yandex, but as I see, now it works with Google.

3. Over-optimization of content. A decline was also observed here, but not as significant as in previous parameters. Within 10 positions, only 10-15% of over-optimized articles lost.

Here I conclude that it’s not so scary to slightly over-optimize, giving yourself some guarantees. And you can catch up with lower impressions by purchasing links.

4. Eternal links. Queries promoted by eternal links with a normal and natural appearance only increased their rankings more seriously. Some HF VCs climbed into the TOP 20 without any manipulation, due to a noticeable decline in most of their competitors. Here I once again conclude that my work in the direction of promotion ONLY with eternal links is correct.

1. Take into account all the information above and work on both the content of your site and its promotion.

2. Check for notifications from Google in Google Webmaster Tools with messages about spam activity on your resource. To do this, go to http://www.google.com/webmasters/, log in. Next, go to the statistics of your site and go to the messages section (clickable):

If there are still messages, then it will be necessary to take measures to solve the problems indicated in the messages. This may include removing links... Not all yoghurts are equally healthy... 😉

3. Check the site for availability malware in Google Webmaster Tools:

Solving the issue as in previous paragraph. We identify programs and files marked by Google as malicious, find them on the server, or replace or delete them.

If everything is really bad and you have given up, then fill out the form and sign the created petition to Google against Google Penguin. This, of course, does not guarantee you anything, but at least a moment of small self-satisfaction and the feeling of “I did everything I could” will definitely come. On the same topic you can use the form feedback contact the algorithm developers.

Personally, I lost a little, since the main emphasis was on truly SDL and promotion with eternal links. I got rid of the negativity within 2 days and began to grow at the same rate. Well, whoever liked to do everything quickly and easily - you are left mostly chewing snot.

As one of my friends said: “Now the hackwork will be visible. Big changes await those who love the fast, cheap and easy. Those who break the bank by promoting mere mortals on the Internet, while openly hacking, will suffer a fiasco and listen to a lot of complaints from clients”...

You can post your thoughts about Google Penguin or the results of the changes in the comments.

Happy and quality changes to everyone!

At school:
- Children, come up with a sentence with the expression “It was a little.”
Kolya:
- Our Olya almost became a beauty queen!
Peter:
- On Saturday, my mother and I almost missed the train...
Vovochka:
- This morning Lyokha and I almost died from a hangover, but we almost had...