Pagerank there are no connections. Google Page Rank will no longer be updated. What affects the increase or decrease of Page Rank, some features of PR, use of the nofollow attribute

Greetings, dear readers of the blog site. Today we will continue to consider the main indicators of the success of promoting your website and focus on the concept Google Page Rank or PR for short. we talked in the above article

Today we will look at all these same issues in detail, but in relation to the PageRank indicator.

The importance of Google and its PageRank for a Runet webmaster

The role of PR It will be especially important when ranking pages for a single-syllable query (when the user enters only one word in the search bar). In this case, it turns out that a lot of documents will be relevant to this query. It is in this case that our hero will play a key role in determining the positions for these documents of equal relevance (compliance with the entered query).

The PageRank indicator was invented by the founders of the campaign (Sergey Brin and Larry Page), who then successfully used it in their most popular campaign in the world at the moment. search engine. The merit of this little belly in their success is undeniable. Let's now take a little closer look at what PR is, how you can increase it, how to measure it, and how to set a counter that displays its current value.

Its main difference from the Yandex TIC is that it is calculated for each page of the site (document) separately. But the same scheme for assessing authority from the scientific world is taken as a basis, when the rank of a particular author depends on the number and quality of references to him from scientific works other authors.

The more instructions and the better quality they are (the student can put an instruction in his course work or a professor, with heavy weight in the scientific world), the more authority this work of a given author will receive.

Those. The main criterion when calculating PageRank, as well as when calculating the TIC, are links to site pages. But unlike the Yandex bloater, what is assessed here is not the authority of the author of scientific works (the entire resource), but the authority of individual scientific works of this author (website pages or, in other words, documents). True, Yandex has a similar belly meter (VIC), but it is little known, because no one will ever be able to even approximately estimate its value.

This is true, because different works of the same author can differ significantly in the quality of execution and the relevance of the information provided in them. It is thanks to this selectivity that it becomes possible to use this bean meter to rank documents in search results if, according to the main indicators of relevance, they turn out to be equally significant.

Page ranking In Google search results, it can be simplified as follows:

1. First, the machine finds in its main index (there is also a snotty index that is not searched) all documents that contain words from the user’s request
2. Then, among them, those with a higher density of keywords (from the user’s request) in the text of the document, in its TITLE, in accent tags (H1 -H6, STRONG, EM), etc. are selected.
3. Also, leads from other projects to these documents. This text also analyzes the density of keywords from the user's query. This thing is called link ranking.
4. Well, in the end, the results obtained can be slightly adjusted taking into account the indicator Page Rank. As a result, documents with equal relevance for a given query will be placed in their places in the search results. Yandex also uses its WCI (weighted citation index) to adjust its results

What is PR, how is it measured and how is it formed

In essence, it is a kind of measure (criterion of value) of a particular page on the Internet. Its value depends on the number and quality of backlinks leading from other pages to this document. The more links there are, the higher the PR value will be.

But it is also very important what static weight value the page from which links to the document has. The fact is that the link transmits part of the PageRank value of the donor page.

But that's not all. The fact is that if several links are placed from the donor’s page (one of which is to our document), then the transferred static weight will be divided equally between all these links.

The amount of PR that a page can transmit via a link is much less than it eigenvalue(previously it was 85 percent, but now, according to observations, it is already less than 10%). This amount of status will be divided between the documents to which it refers.

The ideal case would be if a link is placed to your document from a page with a Page Rank of 10 (maximum value). And it will be absolutely great if she is the only one.

In this case, a gigantic weight will be transferred to your document, probably sufficient for the PR of your page to rise to 9. If several more links are added from this ideal donor (including yours), then the weight transferred to each of them will already be divided you won’t get even a nine for the total number. It's a shame, isn't it? And I wanted it that way.

Yes, I almost forgot to talk about how and in what terms the PageRank value is measured, as well as how to prohibit the transfer of votes (weight) via a link leading from the pages of your project. First, about units of measurement. There are two scales and, accordingly, two meanings.

The first of the representation options expresses it as a real number and has a linear nature of change. Those. an increase in this value will be proportional to the increase in the amount of static weight transferred to this document via links from other Internet resources. This number is updated almost in real time and is constantly taken into account when ranking.

The second version of the PR presentation is derived from the first. This value is called toolbar value and has a range from 0 to 10 (there are eleven possible options in total). The toolbar digit is obtained from real number according to a law close to logarithmic (highly nonlinear):

The toolbar number is not updated often - once every few months. New resources or projects that have been banned by Google usually have a zero value, and only a few giants on the entire Internet have a value of 10.

As you can see from the table above, at first increasing Page Rank will not require many links with good weight, but with each new number its further increase becomes more and more difficult, and often an impossible task.

On average, well-optimized (both internally and externally) resources have a home page PR of 4 or 5, and some even achieve six, but further growth of this indicator is only possible for very serious and global projects.

So, the limit of our dreams and possibilities is most likely 6, and even then it’s unlikely. Will you say that I am a pessimist?! No, I'm more of a realist. But if you suddenly get (or have already received) a Page Rank equal to 7, then please write about it in the comments (and be sure to put a link to the https://site so that everything will be fine for me too).

We prohibit the transfer of static weight through external links

In principle, this is not at all difficult to do. Google made sure that it was possible not to give your vote to another resource. To do this, it will be enough to add the A attribute to the link tag (a little higher I already provided a link to an article where this is all explained in detail). For example like this:

Everything about creating websites, blogs, forums, online stores, their promotion in search engines and making money on the site

After this, the state weight from the donor will not be transferred to the acceptor (the document to which the link leads). Why might it be necessary to prohibit weight transfer? Everything is quite simple here. You just need to remember that PR can be transmitted not only through links leading to other projects, but also through links leading to the internal pages of your own resource.

Now imagine a situation where you have ten internal and ten external links. There are twenty in total. The static weight transferred for each of them will be equal to one twentieth of the maximum possible that a given document (donor) is capable of giving. Consequently, acceptors will receive one-twentieth of the maximum possible weight (page rank).

Now imagine that you have added the attribute to all external links, thereby prohibiting the transfer of weight through them. As a result, all the weight that the donor is able to give will be distributed among ten internal links. For each of them, a weight of one tenth of the maximum possible will be transferred, which is twice as much as in the case without using the attribute.

So you prevent leakage PageRank from your project, accumulating it inside and increasing your own bellies. As a result, these pages of your resource, all other things being equal, will be able to take a higher place in the search engine. Google results due to saved status.

P.S. There is an opinion that now Google has somewhat changed the effect of the attribute and your internal documents in the example given will still receive one twentieth of the weight, and everything else will leak to God knows where. The opinion is controversial, but...

However, I still make sure to include A in tags and other elements. And even when posting guards for a fee through the GGL, RotaPost, GetGoodLinks, Miralinks or WebArtex exchanges, often the main requirement is the minimum number of links through which weight is transferred.

What can lead to an increase (decrease) in PR

The weight transferred via a backlink depends on the PR value of the donor document and the total number of links originating from it. Please note that I spoke not only about external, but also about internal links. Thanks to this wonderful opportunity and proper internal linking, you can increase PaidRank for most of the documents in your project, even without using external links at all.

When calculating PageRank, all external and internal backlinks will be taken into account, except those from banned sites. Those. Your ill-wishers will not be able to harm your site by placing links to it from the pages of banned websites (after the introduction of the Penguin algorithm in Google, this statement can be considered controversial). But if you yourself post backlinks to banned projects (or simply to outright GS), then a sad fate may befall you.

The static weight of your documents may decrease if some of the leading links to them suddenly disappear or the Page Rank of some of them decreases. Despite the fact that status weight affects the position of documents in Google search results, a high PR value does not at all guarantee a high position in search results. Otherwise, for any query entered, only supertrusts with PR 10 and 9 would be in first place in Google search results.

Identical links placed from one page will be counted by Google as one, and links from a web page to itself are not taken into account at all when calculating PageRank (you cannot vote for yourself). By the way, it is not a fact that the main one will have the highest status indicator among all the others. There may be internal pages equal or even superior to the main one in Rank value.

It should be taken into account that the Google search robot is quite inert and does not take into account all backlinks instantly. It may take time (up to several months) to fully account for them.

Where and how you can see the Page Rank of any site

You can enter one or more URLs into the provided form, and then click on the “Check PR” button:

This method allows you to mass verification PaidRank for a large number of projects at once. However, in most cases, the best option would be to install SEO extensions for the browsers you use. In this case, the PageRank value for the page opened in the browser will be displayed on its panel.

For Opera browser exists, as well as:

Counter options for displaying PR

There are several options for counters that display Paydrank for the document on which they are installed. True, there are options that show the PR of only the main page, because it is, as a rule, the highest and should make a greater impression, for example, on advertisers. You can see an example of such a counter.

You can get the code for a similar informer. In the window that opens, you will need to enter the Home URL in the “Site URL” field (its value will be displayed in this case on the created counter):

Click on the “Submit” button, and then select the desired informer design. As a result, an area with the result code will appear:

All you have to do is insert it into the right place on your website template or into the text of some page (for example, intended for advertisers).

Choose appearance informer and copy its code into the area located to the right of the counter image. You will need to insert this code into your project template, as a result of which it will show PR to visitors open page. For example, like this:

As a guide to inserting code into a template, you can use tips on inserting attendance counters into Joomla template, WordPress and SMF - and .

How to check PR for all pages of your or someone else’s website

It is often necessary to find out the Page Rank indicator for all documents available on a project. Doing this individually can be very time consuming. It is for these cases that quite convenient services have been created.

Also, to understand how the Google search engine treats you, it will be useful to know how many of your documents are in its main index, and how many are in the additional one, which is often called the Supplemental Index. Why is it so important to know this? Well, everything is quite simple here. The search is carried out only for documents located in the main index.

Site pages located in additional index(Supplemental Index) are not included in the search, except in very rare cases. Therefore, from the point of view of attracting visitors, they are completely useless ballast.

Of course, there is no need to get rid of them, but it will be useful to know their number. Read about all this in detail in the article “”.

Hello, dear readers of the blog site! Well, the time has come to take a closer look at the consideration and definition PageRank indicator to understand the essence of the mechanism that Mr. Google uses when ranking resources and individual web pages.

This is very important, since the PR value of a particular web page directly affects the level of its authority in the eyes of Google. However, it should be noted that Page Rank is not the dominant factor in determining the position of a page in search results and is taken into account last, otherwise, when entering any query, users would receive only documents with high PR in the TOP, which is far from the case. However, all other things being equal, by which the ranking is made, preference is given to web pages with great value Google PageRank.

And this situation often happens, especially with monosyllabic queries, so this part SEO optimization so significant. Agree, in order to be at least in the top ten search results, it is necessary to take into account even the most insignificant, at first glance, nuances. Now we are talking about the influence of PR () on the position of website pages in search, but there is another reason for the increase in this indicator for those who sell links. We will talk about this method of making money on the site later in subsequent publications.

Let me note right away that it is not possible to fully comprehend the mystery of Google’s algorithm for calculating PageRank, since it simply does not exist in the primary sources. However, some information is known that allows us to understand, if not all the ins and outs, then at least general rule determining the PR of website pages in order to more effectively use this knowledge for the successful promotion of your project.

I would like to draw your attention to the fact that the wide variety of information presented in this publication can certainly be found on the Internet if you Google it conscientiously. However, they are disconnected, but I tried to collect valuable information so that they present as complete a picture as possible with all the nuances regarding such an important component of resource ranking as Google PR.

What is PR (PR) of a site, real (real) and toolbar values ​​of Google Page Rank

In principle, on the pages of the site’s blog you already had the opportunity to familiarize yourself with the general concepts of trust indicators of both search giants. However, there are nuances here, which I will discuss below.

What is PageRank and why is it needed?? Well, I have already partially answered this question in general view a little higher. PR shows how authoritative a given document (website page) is for Google. You can regulate the numerical value of PR of any web page by transferring weight using links that lead to it from the pages of other web sites (external incoming links) and from internal web pages of the same website (internal incoming links).

That is, the more resources on the network link to a given page (in other words, they vote for it), the more authority it gains from Google. As you already understand, other pages on the site can also vote for a web page through internal linking. Now about those nuances that were mentioned above. One of them is that the Page Rank value is calculated each time for an individual web page, while the TCI (thematic citation index) from Yandex is an evaluation criterion for the website as a whole.

Of course, Yandex also has in its arsenal an indicator similar to PR, and it even has a name - wCI (weighted citation index), which determines the link weight of each web page, but its algorithm is kept in deep secret, unlike PageRank, the toolbar value of which we we can easily check using numerous online services. So, to summarize, I note that in open access we can find out the indicators: toolbar TCI value (for the site as a whole) and Page Rank (for the main page).

Here another nuance emerges. Since Google considers the main web page of a resource to be the most important, we get the toolbar PR value, usually meaning the main web page. Although many specialized services provide the opportunity to check the PR for each page of the site. Now let’s try to figure out what toolbar and real PR are, as well as what is their difference.

Well, from the above, you probably realized that the toolbar value of the Page Rank indicator (as well as the TCI) does not reflect the full picture of the this moment, since it is updated extremely rarely (about once a quarter). Toolbar PageRank is measured in the range from 0 to 10. Usually 0 is assigned to very young web resources that do not yet have enough incoming links, and the number of web pages of the project itself that could accumulate link juice due to internal linking is extremely small.

The real (real) value of Google PageRank is determined constantly and has a nonlinear (logarithmic) dependence. I won't go too deep into the weeds mathematical calculations, but we don’t need that. I will only say that the nonlinear dependence of changes in PageRank leads to the fact that the higher the PR, the more difficult it is to achieve its next level. If we take as a basis toolbar PR value, then the distance from 1 to 2 is much greater than from 0 to 1, from 2 to 3 is greater than from 1 to 2, etc. This is very well illustrated by the following well-known image:

Below I will show the correspondence between real Google Page Rank values ​​and toolbar indicators. This clearly demonstrates how much more difficult it is to reach the next PR mark:

In practice, getting, for example, PR2 for a web page that you are promoting based on any request does not seem to be an impossible task if you properly do internal linking and accumulate link juice through internal links. This doesn't even require large number external incoming links from trust web resources.

But achieving PR3 will require significant effort, including obtaining a large number of links from third-party websites. The ultimate dream for a webmaster of an ordinary standard blog or website is, perhaps, PR6, and only if its resource is large enough and has a rich history. Indicator PR7 and higher is the lot of serious portals and information associations (including large commercial sites). Well, only a few giants have PR10, including, naturally, Google.

Definition of PR, site page weight, link weight distribution

Next, let's look at how to determine website PR. If the algorithm of the mysterious VIC from Yandex is beyond our control, then from the generosity of Google we got a formula for calculating PR, which was derived with the participation of famous Google founders Sergey Brin and Larry Page, which, according to well-known advanced SEO experts, is still in effect today with some reservations, which I will discuss below. Here is the formula:

PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn))

I will explain all the notations found here so that it is clear:

PR(A) - Page Rank value of the acceptor page;
d is the so-called attenuation coefficient, showing what proportion of the weight is transferred to this page from the web page that links to it (until recently it was equal to 0.85, that is, 85% of the weight of the donor page);
t1-tn - donor pages;
C - number of links

Google Page Rank of the web page for which it is calculated, and this can be seen from the above formula, depends not only on the quantity, but also on the quality of incoming links. Let's say, five links from a page with PR4 will transfer more link juice to a conditional web page than the same number from a web page with PR3. Moreover, and this is very important, internal and external incoming links from third-party resources are absolutely equal when calculating PR.

This, of course, is only a theoretical situation; in practice, everything is more complicated. For example, in this situation, it is necessary to take into account the following: how many more incoming and outgoing links does each of these pages have, including internal ones, so several calculations (iterations) will be required to determine the true PageRank. In fact, all calculations are based on a very complex mathematical basis. But we just need to understand the essence of the mechanism for calculating Page Rank; for this it is enough to use simple introductory ones. This is what the weight distribution of conditional page A looks like:

PR(A) = 0.15 + 0.85

Where the second part (0.85) is the share of weight that web page A transfers to other pages (both internal and web pages of other sites). If there are several links from a given web page, then this part is divided equally into all acceptor pages to which these links lead. I'll demonstrate it simple example. Let's say we have 4 web pages that A links to:

As you can see, 0.85 of the weight of page A was transferred equally to pages B, C, D and E (0.2125 each). Plus them Google's own PageRank was initially equal to 1. As a result, it turned out that each of these web pages acquired a PR equal to 1.2125. Of course, this is a simplified diagram, but it clearly shows the mechanism of PageRank transfer.

Below we will look at an illustrative example of a three-page website to understand how to correctly use linking in order to most effectively accumulate PR within the resource and obtain maximum Page Rank for the desired web pages. So, we have 3 web pages, for ease of calculation we will assign the PR of each of them equal to 1:

Now we carry out calculations using the above Brin-Page formula. It turns out that without a single link, each of the pages will receive a rank of 0.15:

PR(A) = 0.15
PR(B) = 0.15
PR(C) = 0.15

The total PageRank of a website (there is such a concept) is now 0.45 instead of the maximum 3. The importance of links for the competent distribution of PR becomes clear. That is, web pages that do not receive or give away part of Google PageRank become in this sense “dead” and the promotion of such documents becomes simply impossible, even despite. Now let’s put a link from A to B and see how the weight picture changes:

Again we calculate the Page Rank of each web page. After one calculation (iteration) we get:

PR(A) = 0.15
PR(B) = (1 - 0.85) + 0.85 * 1 = 0.15 + 0.85 = 1
PR(C) = 0.15

Now we count again, taking into account the fact that Page Rank A has become 0.15 (second iteration):

PR(A) = 0.15
PR(B) = (1 - 0.85) + 0.85 * 0.15 = 0.15 + 0.1275 = 0.2775
PR(C) = 0.15

As I said above, to obtain the result closest to the truth, you need to perform quite a lot of iterations, but in this case, the result after the second iteration will not change, since page A has only one outgoing link and its weight, which affected the secondary calculation of the rank of web page B , will not change and will be 0.15. Thus, even after 100 iterations we will get the same result:

PR(A) = 0.15
PR(B) = 0.2775
PR(C) = 0.15

The total Google PageRank of our three-page website will now be 0.5775. A little better than in the first example (0.45), but still far from ideal (3). Thus, by adding just one internal link, we received an increase in total PR. I note that the Page Rank of web page B has also increased. Next, let’s try to link all the pages, where each one links to each one:

When recalculating PageRank, we get the following indicator, and you can carry out as many iterations as you like, the result will remain the same:

PR(A) = 1
PR(B) = 1
PR(C) = 1

This is the ideal linking scheme, where each web page retains maximum weight and the total Page Rank of the site will also be the greatest, that is, equal to 3. It is clear that in practice this is difficult to implement, you just have to strive for it. However, we can slightly modify this linking scheme and create a so-called “ring”, which is most often used at the present stage to promote low-frequency queries:

In this case, we get an identical picture, where the PR of A, B and C will be equal to 1, as well as the total equal to 3. It is practically possible to implement automatic linking through WordPress plugin Related Posts, which I wrote about and which displays related posts at the end of articles. On my blog, I use the output of similar posts without plugins, editing the theme files accordingly.

Again, this scheme can be modified. The fact is that when actually promoting a project, it very rarely happens that all the project’s web pages are equal in importance. Typically, we promote some pages to a greater extent, for example, for MF (mid-frequency) or HF (high-frequency) queries, so they need more link mass, even at the expense of less significant pages.

In addition, on any website or blog there is a hierarchy that determines the importance of certain web pages: home page, categories, post pages, static pages, etc. So let’s see how we can relink in favor of more important web pages and at the same time, if possible, maintain the maximum value of the total PR:

As a result of the calculation, we obtain the following values. After the first iteration:

PR(A) = (1 - 0.85) + 0.85 * (1 + 1) = 0.15 + 0.85 * 2 = 1.85
PR (B) = (1 - 0.85) + 0.85 * (1.85/2) = 0.15 + 0.7865 = 0.9365
PR(C) = (1 - 0.85) + 0.85 * (1.85/2) = 0.15 + 0.7865 = 0.9365

Please note that to calculate Google PageRank B and C, we used the already obtained value for Page A, that is, 1.85. Moreover, we divided this number by 2, since pages B and C received one incoming link from A, as a result of which the PageRank received from A is divided equally between B and C. Pages B and C collected the same Page Rank, but this is understandable. In order for you to fully understand the use of a large number of iterations and what this adds up to, let’s carry out the second calculation:

PR(A) = (1 - 0.85) + 0.85 * (0.9365 + 0.9365) = 0.15 + 0.85 * 1.8725 = 1.741625
PR (B) = (1 - 0.85) + 0.85 * (1.741625/2) = 0.15 + 0.74019063 = 0.89019063
PR (C) = (1 - 0.85) + 0.85 * (1.741625/2) = 0.15 + 0.74019063 = 0.89019063

Look, this time, when calculating the PageRank for A, we took the PR value for B and C, obtained as a result of the previous (first) iteration - 0.9365, and when calculating the rank of pages B and C, we used the Google PageRank for A obtained during the second iteration - 1.741625. You can also do as many calculations as you like until the difference between them is so small that it can be neglected. For example, after 100 iterations we get the following numbers:

PR(A) = 1.4594595
PR(B) = 0.7702703
PR(C) = 0.7702703

If we add up the resulting numbers, then their sum will be equal to 3, this is the total PR of our test site, that is, we achieved the goal by redistributing PageRank in such a way that the most important web page A received a higher Page Rank, while maintaining the maximum total PR This is approximately how you need to act when actually promoting your website. Of course, and I pointed out this, this is a theoretical model, in practice everything is more complicated.

For example, we did not consider what will happen if there are outgoing (from the site) and incoming (to the site) links, but I hope you understand, I hope, the essence of PageRank distribution for solving a particular problem. Also, the calculations that I have given are intended for clarity and an ordinary webmaster, of course, does not do them every time, since it will take a lot of time.

Besides there is special services and programs that will help not only find out the current Google PageRank value for any page on the site, but also others the most important indicators. For example, SEO extensions for Google Chrome, plugins for Mozilla Firefox, add-ons for Opera, one of which is .

What affects the increase or decrease of Page Rank, some features of PR, use of the nofollow attribute

As mentioned above, correct internal linking can work wonders and with its help, even without using incoming external links, you can raise the Page Rank of pages and maintain the maximum total weight of the site. Can be used various schemes linking, of which, in general, there are many. For example, under LF, HF, LF requests; Moreover, the subject of the web resource is of great importance. Now let's look at what factors influence changes in Page Rank indicators (decrease or, conversely, increase).

• Each incoming link (internal or external) transfers the same share of its Page Rank (85%) to the page it “votes” for. Naturally, the higher the PR of the page from which it leads, the more weight flows to the acceptor page. The exception is for sites that have been banned by Google for various violations; links from such resources are not taken into account when ranking.
• Web resources to which banned sites link are not punished for this in the form of a decrease in PR; This has been noted by optimizers, but still, if possible, it is better to remove such links to your project; although, of course, this situation has little to do with us, Google also takes this into account, and therefore does not punish for it.
• But if a website links to banned resources, it may be punished. Therefore, be careful and do not link to pessimistic sites (for example, link dumps or link farms); Always check the PageRank of the site you are linking to.
• If a given web page links to itself, its Page Rank does not increase, but this is logical.
• Several identical links from one web page are counted as one; This is also understandable from a logical point of view, since one page can only give one “vote” for another.
• Links that have the attribute do not convey weight to the document they point to.
• Competent internal linking can increase PR, I talked about this in this article.
• The subject matter of websites that link to the project is very important. The closer these sites are thematically to your website, the more PageRank they convey.

These are, perhaps, the main aspects that influence changes in the Google PageRank indicator of site pages. All this is explainable from a logical point of view and the main factors, I think, will not change in the foreseeable future. However, search engines are constantly testing new rules to improve the ranking of resources, so some changes will be made and we will dwell on some of them.

For example, links no longer transfer 85 percent of their weight to the document they link to. This share is rumored to be around 10 percent or even less. However, this in no way changes the essence of the weight distribution algorithm. But the biggest headache for webmasters is the dilemma of using the A nofollow tag attribute.

On the one hand, you want to maintain maximum weight on your resource, on the other hand, for the convenience of users, you need to refer to some external resource to receive additional information. In this case, if you put nofollow, then the PR of the web page will not be transmitted to the external website, but it will also not be saved, it will leak to nowhere.

Initially, Google introduced the nofollow attribute so that the webmaster had the opportunity to warn his readers about the unreliability of a website by linking to it and closing the nofollow link, thereby preventing the transfer of weight. Then the entire rank was saved on the site and no problems arose. However, then Mr. Google changed the algorithm for using this attribute.

From that time until now using nofollow Page Rank does not follow the outgoing link, but does not remain on the website. I think this was done because the owners information resources began to close all outgoing links, including links to trust sites, with the nofollow attribute to avoid weight leakage. The purpose of changing the algorithm was to ensure that authoritative web resources would not be deprived and would receive at least some of the direct links from the projects linking to them.

This is, in general, fair and quite logical. But what should we, ordinary webmasters, do? After all, very often, including me, I have to use outgoing links. After all, unclosed nofollow links will contribute to the “leakage” of PageRank. Of course, at first glance, there is a way out and it lies on the surface. You can simply give users a link in the form of text if necessary, but for many reasons, for me, let's say, this is not an option. There have already been a lot of discussions on this matter, but I, for example, believe that here, too, my favorite rule of the “golden mean” is manifested in all its glory.

In this case it is as follows. I put open links (without nofollow) only when I explicitly link to the material of another author, and I do this without regret, since each work should be assessed adequately. Moreover, there is an opinion that correctly placed open links to trust resources can even help in promoting the project. But I have not yet dared to open all outgoing links, even to authoritative websites, with the exception of those mentioned above.

Still, it is necessary to study this issue in more detail. If there are any specific results of my research, I will definitely let you know; after all, I want to understand everything based on my personal experience, so subscribe to the latest blog materials. In conclusion, I will give one more opinion regarding the influence of outgoing links on the site’s position:

Has your site's PR been reset? Don’t worry, this happened to the vast majority of sites (and what if your site doesn’t have PR yet? equal to zero, then this will not last long, and any PR indicator no longer means anything).

What is Page Rank (PR) of a website?

The concept of Page Rank dates back to 1996, when Larry Page and Sergey Brin began working on the BackRub project.

The project was outrageously simple and at the same time monstrously complex. It was based on creating a search engine that would search for web pages on the Internet and show the most popular ones (those with the most links from other sources) first.

In 1998, BackRub was renamed Google, and the first article was written about Page Rank - about how the algorithm for ranking sites in the new search engine works.

Page Rank (or PR) is a value that shows the authority of a page in the Google search engine.

Page Rank is determined for each web page separately. The PR of a page depends on the number of resources linking to this page.

The Page Rank value can be seen in various browser add-ons, Google toolbar, statistics services, etc.

This is the same toolbar PR (Toolbar Page Rank), which will no longer be updated - a simplified and average idea of ​​the importance of the page, expressed in numerical value from 1 to 10. Why average, you ask?

Page Rank 1 and Page Rank 2 – what is the difference?

The toolbar pagerank is a logarithmic scale: the intervals between PR1, PR2, PR3, etc. - not equal. The gap between PR1 and PR2 is 10 units, between PR2 and PR3 is already 100 units, and between PR3 and PR4 is 1000, etc.

That is, if a page has a real PR value in the range of 1-10, then the Toolbar Page Rank will be equal to 1. If the real Page Rank value of the page is 75 (or any other number in the range of 10-100), then Google Toolbar will show that the site has Page Rank=2. For sites whose actual Page Rank value will be in the range of 100-1000, the Toolbar will already show Page Rank=3, etc.

That is why it is relatively easy to raise the Page Rank of a website page from 1 to 2 and much more difficult from 6 to 7. In fact, all these are conditional numbers, but they reflect the essence.

Once upon a time, websites were actually ranked based on Page Rank alone.

A lot has changed since then.

Why was Page Rank abolished?

Back in 2007, Google rankings were already influenced by more than 200 ranking factors. However, Page Rank still occupied a fairly significant place when ranking sites.

In 2010, at the Optimization conference, Google representatives spoke about the gradual predominance of other factors and the death of Page Rank (and not only toolbar).

1. Nofollow doesn't work like it used to.

In 2009, Matt Cutts stated that there was no longer any point in nofollowing pages because this attribute will no longer prevent Page Rank from being transferred.

Until 2009, the nofollow attribute did not allow the link to transmit the existing Page Rank at all. If the real PageRank value of a page was 9 and there were 3 links from the page, one of which was closed in nofollow, then the remaining two each transferred 1/2 of the PR weight, i.e. 4.5 units each, the third did not transfer weight at all.

Since 2009, all links on the page are taken into account, i.e. if a page has a real PR of 9, there are three links from the page, one of which is nofollowed, then links that are not closed in nofollow will transfer 1/3 of the weight, i.e. not 4.5 units as before, but 3 units. In this case, the 3 “saved” PR units will simply evaporate. Those. will be taken from the page, but will not be transferred anywhere.

Matt Cutts' statement was the first bell on the road to abolishing pagerank.

2. PR shows irrelevant information

The second omen was a change in the frequency of Page Rank updates. Historically, the toolbar Page Rank was updated approximately once every 3-4 months.

After the introduction of the Caffeine platform, any metrics are updated constantly, in real time, and not at specified intervals, so the toolbar Page Rank became less and less meaningful: even with a monthly update, it would show an outdated value.

In 2013, toolbar PR updates occurred half as often, and the most recent Page Rank was updated on December 6, 2013.

3. Page Rank has long ceased to influence search results

Page Rank (as well as the Yandex TCI) has not directly correlated with site ranking for a long time.

To a greater extent, PR is a kind of belly, by which one could more or less judge that the site is popular.

In order to prevent low-quality sites that boost PR from being included in the search results, the Panda, Penguin and other algorithms were created. That is, all other things being equal, PR, of course, played a role in ranking, but far from the key one.

Matt Cutts has said many times that Page Rank is archaic and it’s time to stop wasting time and effort updating it. In October 2014 John Mueller has officially confirmed that the toolbar Page Rank indicators will no longer be updated. From the webmaster toolbar this indicator also removed.

How to live without PR?

For a long time, Page Rank could be used to judge the promotion and popularity of a page.

The higher the PR indicator, the longer the page exists on the Internet and the more effort is put into its development. Including based on given value webmasters have purchased and continue to purchase links by inertia.

After canceling the toolbar Page Rank, it becomes very, very difficult to understand the real Page Rank of the page.

What to focus on without PR?

Globally, nothing terrible happened. The era of semantic SEO has finally reached Google, now it’s worth focusing on other indicators of site success, such as conversion, traffic, number of repeat visits, bounce rate, number of indexed pages and others.

We have been writing for a long time that there is no point in chasing Page Rank or TCI indicators - this race will not affect your site’s position in the search results. You need to work to improve usability indicators and invest money in the development and expansion of the functionality of your site, and not in boosting PR, TCI and other bells and whistles.

P.S. Don't know how to evaluate the quality of your website? Order a SKYPE consultation with our specialist: he will look at your site in detail, show its main shortcomings and teach you how to work with all indicators correctly.

PageRank (PR, page rank)- one of the key Google algorithms for link ranking of web resources, which uses interconnected hyperlinks and assigns each of them a value reflecting their importance among other documents.

Link weight affects the authority of a page, and the more strong links linking to you, the better your page will rank. The weight of a particular document is calculated by the link weight that the donor page (the one that links to it) passes to it.

Therefore, PageRank is a summary indicator of the importance of a web resource or page, based on the calculation of the weight of all web pages or the site as a whole separately, which is influenced by the authority of links.

PageRank can be calculated both for the entire site and for a page separately. For example, Yandex used to use a TIC indicator that was calculated for the entire site, this is the domain PageRank.

Google used to show PageRank for the main page and separately for each page of the site.

Previously, there was a toolbar PageRank that any user could see. Now this PageRank is no longer shown by Google since April 16, 2016, but it still continues to calculate it, we just can’t see it now.

This indicator ranged from 0 to 10. This was one of the main indicators for search engine who played the most important function to determine the positions of sites in search results for certain queries.

Larry Page and Sergey Brin - founders of Google

In 1996, while still graduate students at Stanford University, Larry Page, together with Sergey Brin, implemented the BackRub search engine, the main goal of which was to introduce the idea that the importance of a document should depend directly on the number of links to it from other pages, the authority of which is also plays a huge role.

Soon BackRub was renamed into the one known throughout the world today. Google world. Already in 1998, the founders of the search engine published an article that described the essence of the PR ranking algorithm that Google uses. Immediately after it, an article appeared that directly explained the architecture of the search engine.

Page and Brin managed to create a system that had no equal. So in the fall of 1998, they created Google to further develop the potential product and attract investors.

Since then, algorithms and various models, which influence the ranking of sites in search results, have been modernized. By 2018, more than 1,500 signals had already appeared that influenced the positions of resources, but the role of PR to this day remains one of the most important and Google does not hide this, stating that it still uses PageRank in its ranking.

PageRank in English means “page rank,” but company representatives say that Page, used in the name of the indicator, does not mean the word “page”, but symbolizes the name of Larry Page, who is listed as founder of the algorithm. But the owner of the patent is not recorded Google company, and Stanford University, where its creators were still studying at the time the application was submitted.

The Google search engine was one of the first to introduce link ranking, thereby making the search quality much better than that of its competitors.

Features of PR for SEO

PageRank does not directly affect a site's position, but it greatly helps in improving its performance. Now there are many indicators and factors according to which a site receives high rankings. But PR is still one of those criteria and, importantly, one of the decisive ones by which Google decides which site to give the highest position. Whoever has a higher PageRank will most likely be in a higher position.

On a note. There is an opinion that Google calculates PR based not on all, but only on authoritative links from those sites that have weight and trust with the search engine. Moreover, not all of them are considered positively. Some can cause a phenomenon called search pessimization, which negatively affects the ranking of the referring resource.

The main disadvantage of PageRank as an algorithm lies in hanging knots. These are pages to which links lead, but they themselves do not link to anything. In this way, the distribution of PageRank is disrupted; it seems to stagnate on these pages and has nowhere to go.

Page rank has 3 meanings:

1. Real.
2. Toolbar (which we talked about earlier).
3. Reverse PageRank

Real PR

It is regularly updated and takes part in the ranking. It is this that displays the specific weight that links convey. Here is a formula that describes PageRank:

• where d is the attenuation coefficient, which shows how much weight the donor page can give to the acceptor. Typically, the coefficient is 0.85 (85% of the total weight of the document) and is distributed evenly across all linked pages;
• n is the number of donor pages that transfer weight to the acceptor that did not fall under the filters;
• PR(T1) – PR weight of the document leading to page A;
• T1 – 1st referring page;
• C – the number of external links coming from the donor.

Toolbar PR

Due to the huge number of linking pages in the search engine (approximately 10 billion), the rapid and continuous emergence of new links, calculating the absolute weight of a page is not entirely correct. In this regard, we introduced TLPR - ToolBar PageRank, the value of which is calculated from 0 to 10. Previously, it was updated once a month. Now this indicator is no longer shown, but is still calculated.

To place all page weights between the minimum and maximum values, a scale using a logarithm is used:

TLPR = Log base (PR) * a

• where base is the base (base) of the logarithm, depending on the number of pages in the search engine and, most likely, on the abundance of other criteria. It is often equated to 7;
• a is a reduction factor greater than 0 and less than 1, but to make calculations easier, optimizers round it to 1.

Many people make the mistake of talking about zero real PR after the TLPR calculation turns out to be zero. If you look at the first formula again, you can understand that even if n = 0, then PRmin = (1-d) = 0.15. That is, the toolbar PR is rounded to 1. If the value is obtained with a negative indicator, then the PR is considered not yet defined, but it also affects the distribution of weight between acceptor pages.

Reverse PageRank

When PageRank could still be seen, webmasters noticed that if you linked to authoritative resources, you could get a high PageRank, in this way we get reverse PageRank. That is, weight can not only be given via the backlink on this page, but also come via it.

How to check PR?

Now it is impossible to check the real PageRank, since its toolbar value is no longer shown to webmasters. You can roughly calculate PageRank by examining the crawler logs; if it spends a long time on your site, then the site’s PageRank is high. Because there is a relationship between PageRank and crawler presence on the site.

But it is still possible to view the PageRank history before it was cancelled, using the recipdonor.com service

Tools > Parameter History

How to increase PageRank?

Although PageRank is now impossible to see, we need to work on it, since it is still taken into account in ranking. We present to you 7 effective paid and free ways increasing PR for the website:

1. Unique content. The resource must contain great amount unique articles so that he can become popular on the Internet. No content - no authority. You can write texts yourself if you have the ability and free time for this purpose, or order them for money on special rewriting and copywriting exchanges. The main thing is not just to “stuff” the site with content - the articles should be useful and interesting for the target audience. Such articles are shared by other sites and thereby increase your PR.
2. Buying links. Buy natural links from sites with high traffic or .
3. Internal linking. Not only external links, but also linking between pages within the site itself allows you to achieve the desired result. To increase PR a necessary condition is the presence on the site of at least more than 50 articles so that they can already be linked to each other. This way you can save money on buying external links, because internal links also allow you to increase PR within the resource. However, ideally you need to combine both methods.
4. Link exchange. Another good way getting an external link. Find sites with similar topics, contact their owners and offer to exchange URLs for the home page or any other page.
5. Registration in catalogs and running through trust sites. Today there are many directories of links, and it will be quite difficult to “run” the site through all of them manually, so you can order paid service. It won't cost that much. But with this method you need to be careful and work only with good performers and catalogs, because posting on bad and spammy resources can harm you.
6. Crowd marketing. Get involved in forums, blogs and message boards and share your resource if it is useful. The text should be readable, interesting and intriguing, capable of attracting the target audience and fit into the format of the resource on which you want to leave your link.
7. Link to authoritative resources. Let's remember about the reverse PageRank we talked about above. If your article has the opportunity to link to an authoritative resource, then it is better to do so; using this link you can get PageRank.

Conclusion

Although we can no longer see PageRank, we still need to increase it and work with the link one, since Google still does not abandon this algorithm, Yandex also uses it, although not to such a large extent,

Not long ago there was another *up* in the Google PageRank (PR) indicator. “How to check all pages of a large website for PR?” Since most online services allow you to check only 50 pages, which is too inconvenient when a website has hundreds or thousands of pages.

Fortunately, there are many different sites where you can check the Google PageRank of a website and pages. Scripts that check the PR of a site, for the most part, only let you know the PR of the main page. But the PR indicator is assigned not only to the main page, but also to each individual page; in addition, internal pages may have a higher PR than the main page.

This may be due to a large number of backlinks and high-quality external links leading to the page. Typically, this is explained by the fact that individual pages are more often linked to when interesting material is found on them.

I was very surprised that many popular website analytics services do not have such a very useful function. In my opinion, it would be an excellent addition to Google’s webmaster tools.

Since the site map is loaded there and for each page it would be possible to display its PR. Moreover, there is more trust in tools from Google than from third party developers. Therefore, you often have to use several services to determine the veracity of the results.

You can use the program for mass verification of internal pages of PaRaMeter. The PaRaMeter program saves the results of all checks and you can then compare how the PageRank has changed for the pages of your web resource.

While searching for SEO tools, I came across quite a few interesting service SlavSSoft, which allows you to massively determine the PR of internal pages of a site. To prevent server overload, there is a limit of a maximum of 500 pages - although I think this is quite enough for the average website.

In addition, PR is determined not by scanning pages, but by using the Sitemap, the address of which must be added to an empty line on the script page. If you don't have Sitemap file, you can use other tools to determine Google PR of internal pages, right there on the site.

After you have added the sitemap file address, the SEO analyzer will show full list pages located in this file and will begin checking the PR of each of them. For SEO optimizers, this resource will be quite useful, especially for webmasters involved in selling links on SAPE exchanges.

It will make it possible to determine in advance the price for links from internal pages, and also control changes in PR, as a result of work on external optimization. In addition to mass PR checks, on the SEO service you can analyze internal and external links, find out PR by data centers, and so on.

Here is a list of two such sites for checking the PR of the main page and internal pages of the site with a brief description of their work:

xseo.in – PageRank check is carried out one level deep from a given page. It is also possible to check the PR of all pages that need to be inserted
list. There is also a large number of useful and interesting services to check.

my-seotools.ru – Determination of PR occurs not by scanning pages, but by using the Sitemap, the address of which will need to be added to the empty line on
script page - this service I really liked it. Displays its PageRank in an attractive sign next to each URL, and summarizes the number at the end of the table internal pages with various PR.

The only inconvenient thing is that the check is limited to the first 100 pages, but if you register there, then 300 pages are available for checking for free or more but for a fee. The prices are not very high, but I personally don’t see the point in paying for such data.

If you do not need to check all the internal pages of the site, but only some of them, there are tools for checking Google PR of several pages at once, in one batch (by entering the address of each page manually). In addition, it is possible to check the PR of the main page across all Google data centers.

With the current trend towards closing all external links with the “noindex” and “nofollow” attributes, I recommend using a tool to analyze the quality of closing all links, including internal ones. It wouldn’t be a bad idea to link the internal pages of your website with contextual links. I recommend doing this, because it gives a greater effect compared to displaying similar news and has big influence to increase Google PageRank of site pages.