What does it mean by relevance in contact. Optimal use of resources under constraints. Relevance - in simple words about painful issues

Hello! In this article we analyze what relevance is, consider its types and calculation algorithms. I’ll tell you about relevant search results and methods for improving the relevance of a website page.

This will allow you to more confidently promote pages and improve your site for search. After reading this article, you will rise to another level in the difficult task of creating and promoting websites, as well as making money on the Internet.

The role of relevance in the work of search engines

In order to confidently promote certain pages on request to the top, novice webmasters, optimizers and bloggers must know how Yandex and Google work. Ranking pages based on relevance in search engines is built using algorithms, in Yandex this is technology machine learning Matrixnet. In addition, the results of a query are sometimes finalized by assessors, and these smallest factors are also reflected in the algorithm. Overall Matrixnet is quite effective system:

Let's move on to the search work. An Internet user needs information - he has formed a personal idea in his mind of what kind of information it is and what exactly it contains. He goes to the search, formulates a search query and writes it into the search bar. The search generates results for it, ranking site pages in order, taking into account the algorithm’s processing of the “weight” of articles that have the highest relevance in the opinion of the search engine. How Matrixnet works in Yandex:

Then the user follows the links and evaluates what was “slipped” to him. Let’s say that he opens up to ten links or only one, does not open the first one (because Wikipedia is there, and Wikipedia is not what the user needs), clarifies the query or enters another one (several times), or leaves the search. Study behavioral factors as it tracks the user, it allows the search engine to make sure that the search results contain links to relevant web pages. But the main focus of search is relevance. So, first, let’s give a definition of relevance (relevant in English means “related to the matter”), then we’ll look at examples of how to find it.

What is relevance

Relevance is a quantitative indicator of how well the sought, desired result corresponds to what was found. Does the information retrieval system respond to the user’s request completely or does it not satisfy the interest or need that has arisen and, thus, forces it to return to the search results?

Relevance is a parameter of compliance with user expectations correlated with the information actually received on the site page; it is a measure of how close a search engine is to “guessing” a user’s desire for information by ranking tens of thousands of pages.

The main task of a search engine as a service is to produce relevant results for the user; the task of a webmaster when promoting a site based on queries semantic core- so that the search engine perceives these pages as relevant. At the same time, the optimizer can work on both new pages and old ones. If the search engine considers them insufficiently relevant, it is necessary to work on the pages: determine compliance with queries, promote with internal and external links, and work on the page itself.

What are the types of relevance?

Strictly speaking, we can talk about three types of relevance:

• site page relevance
• search relevance ( search results)
• link relevance

Let's highlight 3 parameters that affect the relevance of the page:

• number and variations of phrases matching the query
• ratio and number of internal links to this page
• ratio and number of external links to this page

If we are talking about the relevance of a page, then it reflects the evaluation of the article by search algorithms for compliance with the query entered by the user. At the same time, for a number of queries (which the user enters without detailed clarification), it is very difficult to get ahead of what the user needs. Therefore, when requesting “composing a semantic core”, services or instructions can be shown; in addition, video instructions from Youtube are included in the results. Or the request “site” - it’s normal that the PS is not able to immediately determine what the user needs. The accumulation and analysis of statistics comes to help, big data and user satisfaction analysis.

Formal relevance is algorithmically and automatically calculated by search engines - search robot collects data from a page, web document and uses a formula to determine whether the page is relevant or not.

This kind of “technical relevance” of a page is very easy to manipulate by creating doorways or sites for search spam, therefore, search algorithms include other factors for ranking site pages in search: relevance of information and frequency of site updates, trust, behavioral and social factors.

If we are talking about search relevance, then this is an indicator of how much the displayed search results will satisfy the user. The ideal option is when the results page in the form of 10 results meets the user's need for information by providing relevant links to sites. For a number of queries, the search results contain links to a variety of results: encyclopedias, question and answer services, articles and official sites, pictures, videos, as well as direct inclusion of answers (tips) to user questions in the search results.

An example of a search engine's response to a user's question - in this case, the user does not even have to go to the sites, the entire necessary information he receives “first-hand” (from the search engine):

Subsequently, manual labor is also used to assess the quality of the search - paid assessors, outsourced assessors through the Yandex.Toloka service. In addition, search results include elements for direct interaction with the user, so that he can evaluate the quality of the search himself or complain about an irrelevant site in the search results. In Yandex you can “complain” about the result and it looks like this (you can file a complaint about irrelevant result in the search results or to irrelevant search results upon request):

Well, the time has not yet come for a mass inducement of users to clear the search results themselves.

Now about the links. A relevant link is a link whose anchor matches the content on the page or the content of both pages is semantically and thematically related. If a link leads from a site with a similar topic, but the text is weakly relevant, then the link is simply called a thematic link. Such links can be anchor or non-anchor. The best links are relevant, leading from thematic sites. It’s very good if users still click on them.

How to determine the relevance of a website page in search

To determine relevance, use advanced search or query language. You can enter the site operator into the search the old-fashioned way:

This is what happens in search when the site has not yet published an article about relevance. After some time, the text you are reading will become relevant this request. Why will this happen? Because the total relevance indicator of this page calculated by the PS will be higher than that of others (the articles indicated in the screenshots are irrelevant, I think this is obvious).

You can also do “relevance analysis” in SEO services like megaindex, but these are redundant actions if you initially work on a prepared semantic core and create a new website.

How to improve the relevance of a website page in search

As you remember, we can work on content, internal and external links. Do not neglect any of the ways to increase this parameter. Relatively speaking, different pages may meet three relevance parameters, but the most relevant will be the one that meets three at once. And the webmaster’s task is to build the site in such a way that the search engine uniquely identifies all pages. The recommendations are simple:

1. Work with text relevance

There's no magic here. First, improve the page if it does not sufficiently match the request or group of requests: add content (text, video, photo); or rework the content, because the articles are becoming outdated, and some are poorly written from the start.

Secondly, start working on the site by drawing up a semantic core - so that the pages published on the site are written for groups of similar mid-frequency and low frequency queries. And at the same time they were not duplicated and did not confuse the search robot!

Thirdly, this is not said out loud, but “correct comments” on an article are also relevant text, especially if it significantly complements the article. For example this:

This is also content and it is also on the web page, because search engines know what users write and read comments.

Other recipes for improving relevance in general view reduced to banality internal optimization: correct CNC links, correct title optimization, H1, H2 headings, general text semantics (LSI), working with snippets, using content, quotations and footnotes.

According to the semantics of the text typical mistakes such: occurrences of the keyword (exact or morphological forms) are either too few or too many. This applies to paragraph and text (post) boundaries.

2. Work with in-link relevance

If the internal (text) relevance of the page does not reach the point of being placed in the top in the eyes of the PS, then you can give it additional weight with internal links. By linking pages to each other, we show PS - look at the relevant page for a given anchor (context in a paragraph).

After some time, the search robot crawls and calculates the relevance for the page in a new way, taking into account internal links. And the relevance of the landing page increased.

3. Work with external link relevance.

In short, we look at who is linking to us and where, and in some cases we ask you to correct the links. In the case of purchased links, we order the anchors we need (in the case of articles, relevant text). We leave thematic comments on other blogs, placing in it a non-anchor link to our site in the appropriate context.

Special magic is when users themselves share links to your site (or page), as a rule, this is not done inappropriately, but always occurs in a certain context of discussion, which means such a link is quite relevant. So write quality content, make sites so useful that users themselves add pages to bookmarks and then share these links.

As a result

The rule for strengthening relevance is this: in the first place is text and textual relevance, in second place is intra-site relevance and internal linking, in third place external links increasing relevance in comparison with pages of competing sites.

And don’t forget that the relevance of the page in the eyes of the PS is not enough for the user to be highly convertible and perform a targeted action on your website. For example, in commerce it often happens that a page has good relevance and traffic, but low conversion - because it does not meet the user's expectations. What is the point in such users who come and leave with nothing? This won’t work, we need work on the site.

When writing a resume or preparing for an important interview, applicants are increasingly faced with the concept of “ relevant experience work." What does this mean?

In today's article we will look into this issue, and also find out in which cases the presence of this most relevant experience can become an obstacle to obtaining a position, and when it is a prerequisite for employment.

Concept

The word “relevance” came into Russian from English. This borrowing can be literally translated as “appropriate.” Practical use this term not very common, it is most often used in highly specialized areas.

So, naturally and logically, the adjective “relevant” characterizes words such as “question”, “document”, “market” and “information”.

For example, the terms “relevant question” and “relevant information” are very close and follow from each other. They are used when it is necessary to achieve the truth in a certain matter. When asking a relevant question, we expect to hear an appropriate answer, the information of which will reveal the essence of the problem as accurately and appropriately as possible. It is in this vein that the phrase “relevant work experience” is easiest to explain. We will look into what this means in more detail later.

Now let's talk about what a relevant document is. We actually encounter this concept several times a day when we use various search engines. When entering a specific request on the Internet, we ask a specific question to which we want to receive the most correct and comprehensive answer. The search engine selects the most relevant (corresponding to the request) Internet pages (documents) for users.

In the context of market relations, the term under discussion means the harmonious interaction of sellers and buyers in a particular area.

Relevance to work experience

No one will argue that having practical skills to perform duties in a particular field of work is a serious advantage for any applicant. It’s even better when the experience is confirmed by a real recommendation from a past employer or a corresponding entry in the work book.

This is how a potential boss can check for relevant work experience. This will happen even if the candidate for the vacant position is not aware of such selection criteria. Although most often employers indicate this point in their requirements.

So what is relevant work experience? This is the compliance of the professional and personal qualities of the applicant with the requirements for a candidate for an open vacancy.

Based on this definition, it may be believed that relevant work experience is when a candidate can take a position only if he has already been employed in a similar job and performed exclusively the same functions that he will have to do in the new place.

In fact we're talking about that the applicant has an understanding of future work, and previously worked, if not in the same field, then at least in a related field of activity. Now we will understand these subtleties in more detail.

Conformity does not mean identity

There are generally accepted job descriptions specialists. These documents define the sphere of influence of employees, their rights, responsibilities, and extent of responsibility, but only in general outline. Depending on what exactly the company does, the job descriptions of its employees may have certain nuances and additions.

In reality, employers cannot expect that a newly hired employee will fully meet their requirements. It’s good if he has relevant work experience, this can be included in the vacancy as one of the requirements. But many headhunters refuse this point, especially in those areas of activity for which in our country specialists are not trained at a sufficiently professional level in universities.

Why is it important?

Well, at least because it usually facilitates the training process for the hired employee, and also reduces the period of his adaptation to the new place.

But what does relevant work experience mean for those enterprises that work with innovative technologies? Often he becomes a kind of stopper for a novice subordinate who is accustomed to working according to certain programs and parameters.

At the same time, there are areas of activity and positions whose development is not subject to frequent changes, but they require people to high level professionalism and qualifications, as well as certain situational work experience, the ability to quickly respond in force majeure conditions. First of all, this nuance applies to managers and personnel who are directly responsible for their work (sales people, crisis managers, specialists from procurement departments, controllers, etc.).

They know first-hand what relevant work experience means in practice. After all, due to their line of work, they happen to overcome crisis situations, and employers greatly value this skill in people.

Note that here higher value has not so much any entry in the work book, but the ability to competently and constructively cope with problems.

Primary Requirement

During employment, many applicants become aware of the fact that there are vacancies in which prerequisite is relevant work experience. What does this mean - the end of the dream of being, for example, a practicing surgeon (after all, no one will be given a scalpel in their hands without experience) or a referee of football matches? Not at all!

Yes, there are types of activities that a priori require the applicant to have practical knowledge and skills (medicine, construction, personnel management). People “from the street” are not hired for this kind of work. Any specialist employed in such a responsible position will undergo a multi-month internship. He will have to constantly confirm his professional suitability, assist and help more experienced colleagues. But with due diligence and receiving a specialized education, such a job can be earned.

Main course

If you talk about relevant work experience in simple words, what does it mean? This means that you must be able to do the job for which you are applying. Drawing an analogy, we can put it this way: a tiler knows how to lay tiles, but will not be able to build a house, and an electrician will install wiring, but will not install plumbing. All these types of activities fall under the category of “construction and repair work”, but involve the performance of separate tasks different people who will have specific knowledge and skills.

At the same time, a financier will be able to retrain as an economist or accountant, and a sales manager will be able to climb the career ladder, taking the position of head of the sales department or supervisor.

Employers often require relevant work experience, but at the same time give a person a chance to slightly change the direction of his activity and try himself in a different direction, while remaining true to his profession.

Hitting the mark

If the applicant can boast of real experience in a position similar to the one he wants to get in a new job, he is in an advantageous position for himself.

Periodically changing employers is useful for a specialist in many respects. This forces a person to leave his comfort zone, get moving, and learn something new.

However, it should be taken into account that some industries have an extremely limited demand for specialists, so there may be serious competition among applicants. Employers often use this situation to their advantage, deliberately increasing the requirements for hired personnel.

HR opinion

Recruitment specialists, or, as they are now more often called, HR and headhunters, note that applicants should not blindly rely on their work experience when searching for a vacancy. This fact their work history can be both an advantage and a disadvantage.

Being able to do something in reality is good, but most large companies are developing so dynamically that professionals from the old cohort very quickly become unclaimed “dinosaurs” in the labor market. It is sometimes easier for HR officers to train a young specialist than to retrain an old one.

Moreover, serious competitive companies, based on their own intellectual resources, organize express trainings, schools and internship courses for those who want to join the ranks of their employees, thereby providing themselves with valuable personnel who can quickly and effectively comprehend all the intricacies of future work.

In this context, it becomes clear that relevant work experience is such an archaic concept that sometimes interferes with finding a job.

Risk is a noble cause!

To summarize the article, I would like to note that practical work experience is certainly a plus for those who are looking for a job. But its absence should not become a serious stumbling block and an insurmountable obstacle to achieving the goal. Experience comes with time, the main thing is to work on yourself, and never stop learning and developing!

Greetings, my dear readers and blog subscribers. In this article I will tell you in detail what the meaning of this concept is without using abstruse phrases and scientific stylistics. On this moment The Internet is filled with a significant amount of useless and distorted information. A lot of illiterate authors fill their works big amount key phrases so that the search engine finds their creations on website pages. But the catch is that useful content, which would reveal the meaning of the keyword that is the search query, there is simply no such thing. To reduce the number of sites with such useless content, the concept of relevance was introduced.

Relevance what is it

Relevance in general is a characteristic that expresses the correspondence of something desired to what is received. This concept on the Internet is an indicator that characterizes the usefulness of information regarding a request sent to the system. There is also a characteristic of the relevance of the article; it describes the correspondence of the title to the text that is located under it. In a word, this is what is most suitable for the user’s request among all the information that will be given to him.

This thesis will become much more transparent and clear if you look at several examples given below.

Relevance what it is in simple words with examples

Let's say you don't know how to make Greek salad. It is obvious that in the era computer technology you will resort to the World Wide Web for help, namely, to any online service For search. You enter a query, for example, into Yandex: “Greek salad recipe”, after which you are offered a huge list of links with various information associated with the preparation of this dish. After which, you go to one of them, and the recipe for preparing a Greek salad is clearly and clearly described there. Here is a relevant page where the text fully corresponds to the specified request.

In order to finally understand what this is, we can consider another example:

You need to repair your car. You already know what is broken, but how to repair it remains a mystery. As in the previous example, you have to turn to a search engine for help. You review the links provided for the specified request and choose the most attractive one in your opinion. But after clicking on it, a website opens on which they offer to buy spare parts, perform maintenance, and many other services that are not at all interesting to you. Such landing page is not relevant.

How search engines calculate page relevance

Previously, in order to determine this indicator, search engines analyzed the number of key phrases on the provided page. Many people, in order to raise their article in the list of materials returned by the search engine, tried to include as many keys as possible in the form specified in the request. As a result, the information provided was often not relevant, and the text was so mutilated that even the desire to read it was lost.

After some time, search engines radically changed their approach to determining relevance. There is now a block for excessive use of keys. Today, Google, Yandex, Rambler and other similar services use many complex algorithms to calculate such a useful characteristic.

The most effective and at the same time in a simple way Google uses this indicator to calculate this indicator. Special programs analyze a person’s actions, and in particular the time for which he stopped open page. If, after clicking on a link, the user does not see anything that matches his request, he immediately closes it. Accordingly, the time for which he stayed there will be only a couple of seconds, but if this site contains information that is extremely useful and interesting to him, then most likely he will need more time to study it.

To find out the relevant page for the desired search query, for example, “relevant page”, you should enter the following in the Yandex search term:

site: www.site relevant page

After this, you will receive a list of pages that are most suitable (relevant) to your request and the most accurate will be the first one, the rest are less suitable, but they can be used as link donors.

But visit time is not the only criterion used to determine relevance. Countless programs and services analyze information provided upon request regarding:

• Volume of characters and key phrases. The program analyzes the total volume of text characters and the number keywords in him. If the number exceeds the permissible limit, the site is blocked. The normal content of keys in the text is considered to be from 3% to 7%.
• Number of visits. The program counts how many users visited the page over a certain period of time. If the number of visits decreases in the future, this means that it is not relevant.
• The inclusion of the title in the meaning of the text. The program checks each word in the text and determines how closely it matches the specified heading. If the words are not even close to the content of the title, then the article is deleted or modified.

And these are just the most common and popular characteristics.

Conclusion

So, relevance, what is it in simple words? This is the key to success in search networks. In addition, it can contribute significant increase profits from the site. Since if the posted article is really useful for the reader, then he will definitely not be the only one. High-quality texts are still quite difficult to find in the open spaces world wide web. If in this article you found the answer to the question: “What is relevance,” then we can already assume that it will be on the first pages of the search results.

Good relevance significantly increases the influx of users. For a blog or information site that is constantly updated, this is very important. Nowadays, blogs are run mainly by professionals, exceptional masters of their craft, spending a lot of time on it. But sometimes creators prefer to order articles for their creations from other people. At times, this results in downloadable content that is written in a superficial manner and is not at all interesting to the reader. To avoid such situations, you need to approach the issue of choosing a writer wisely, you need to find out whether he has certain knowledge in the area corresponding to the topic of your blog.

I hope the material was useful and don’t forget to subscribe to the blog newsletter. Before see you soon, and for reposting the article +100 to your karma -))).

Sincerely, Galiulin Ruslan.

Every webmaster strives to ensure that as many visitors as possible from search engines come to his website or blog. But not all optimizers have an idea of ​​what relevance is. They seemed to have heard about this concept, and often came across it on forums, but they never dwelled on it in detail. this issue, but in vain.

So, relevance— this is the correspondence of the search results to the user’s search query, in other words, the correspondence between what is desired and what is seen. If we are talking about a website page, then relevance is the correspondence of the page content to the search query. For example, a person writes in the search “ tours to turkey“So what does he want to find? Naturally, sites with information about tours, prices, departure dates, hotels and so on.

This is what he sees in Yandex search results:

Do you think the output corresponds to the request? In my opinion, quite. And if instead the user were shown sites about, say, the history of Turkey or Turkish news, then the results could be considered irrelevant or with a low level of relevance.

What is search results in a rough sense? This is a collection of links to specific web pages that search engines believe are most relevant to user queries. That is, site owners can influence search results. For example, did you want your site to be in the top 5 for the same request? "Tours to Turkey". So create a web page that fully corresponds to this request, prove to search engines that it is worthy of being on top positions search results. To do this, you need to “tailor” the page to this search query, carry out internal optimization, and purchase links. In general, there is quite a lot of work. We have already talked about this and will continue to talk about it in future articles, so subscribe to. Today we will dwell in detail on relevance.

How to increase relevance

Since we already mentioned the request "Tours to Turkey", then he will be used as an example below. So what do we need to do to ensure that the page is fully relevant to the given query? It needs to be tailored (there is no other way to say it) for this search query. That is, its title (title) and content (text) should contain occurrences of keywords. The information on the page must fully respond to the search query, that is, you must not just put keywords in the text, but tell about what the user is looking for. For example, he is looking for "tour price comparison", which means you must provide him with this comparison with numbers, explanations, and so on. If you simply put several occurrences of a query in the text, but there is no price comparison itself, then the page cannot be considered relevant to this search query.

• Naturalness. It is very important that the keywords (from the search query) look natural in the text of the page. There is no need to sculpt them anywhere. Remember, first of all, you create pages for visitors, and only then for search engines.
• Keyword Density. There is no need to insert keywords at every step. Two or three exact and one or two diluted occurrences of the query are quite enough. Sometimes even less is possible. It all depends on the number of characters on the page. How longer text, the more occurrences are required.
• Keywords in the title. The words from the request must be in the page title. That is, if you promote a page for the request “ tours to turkey“, then this phrase in this form should be in the title (heading). Before or after it, you need to write other words that are suitable in meaning, for example, “cheap”, “by low prices", "prices", etc. Write a title that makes users want to click.
• Using h2, h2 and h3 tags. Data html tags contain headings and subheadings. There are title tags and more low level, such as h4, h5, h6, but often the first three are enough. They are written as follows: ... . Don't forget to remove spaces. Inside these tags we insert relevant headings; it is desirable that they contain keywords, but if this is not possible, then there is no need to insert them there in an unnatural way.
• Highlighting keywords in bold, italics and underlining. You can highlight keywords in the text several times in bold, italics or underlining. As a rule, those words that they want to focus on are highlighted. Search engines cannot ignore this. The most important thing in this matter is to know when to stop. Put the keywords in bold once or twice and that’s enough. Of course, more is possible. Everything again depends on the length of the text. Use these tags to highlight other words and phrases that you want to pay attention to. After all, naturalness and benefits for visitors are above all.
• Declension and dilution of keywords. Insert other words inside key phrases, inflect them, use prepositions.
• Writing a description. Having a well-written description can increase the number of visitors from search engines. Google, for example, uses it as a snippet - a small text block under the site title in the search results. The more correctly it is compiled, the more attention it will attract from visitors. Use words from the promoted query in the description. If we are talking about, then this CMS has a special All in One plugin SEO Pack(there are others), with which you can write a title (title), description (description) and keywords (key-words) for each post. By the way, even though keywords already have a slight impact on promotion or even not at all, I still recommend using them, it definitely won’t be superfluous.

If you do everything correctly and use keywords in the text in the right quantity, then the page will be relevant to the required query. At a minimum, search engines will associate it with this particular request. Naturally, if there are many strong competitors in the search results for it, then getting to the top will not be so easy. High page relevance is just an opportunity to get to the top for a promoted query. If this indicator will be at a low level, then taking high positions will be much more difficult or even impossible.

From my experience, I know that sometimes proper internal website optimization and high page relevance are enough to appear in the top search engine results. SEOs who neglect this spend much larger budgets on promotion. Isn’t it better to pay proper attention to these points once in order to later save thousands, or even tens of thousands of rubles? Of course, it’s up to you to decide, but I think money is never superfluous.

Naturally, you can determine the approximate relevance of a page by eye, but why these difficulties if there is special services. Although, to be honest, I don’t always use them, since sometimes it’s clear that the post I wrote has at least 80-90 percent relevance. But it’s still better to play it safe once again and check your beliefs.

The easiest way to find out relevance is a special tool for analyzing content on pr-cy. There you will be shown the keyword density, the number of occurrences, and relevance. The service, in principle, is very convenient, but I still often use MegaIndex to determine relevance. The service is designed to promote websites, but it also contains many free and useful tools for optimizers. First, you need to register in it, add your website and the necessary requests there. Then go to the search results tab -> my sites.

Here you should click on I or G and select “relevance” opposite the required query. Don't forget to check the correctness specified address and request. As a result of the analysis, you will be shown the relevance of the page, as well as the number of occurrences of the query. The higher the relevance, the better. If this indicator is at a low level, then the number of occurrences of the query in the text should be increased.

Now you know what relevance is and how to improve it. Take this as seriously as possible. Try to create optimized pages with high relevance. This will make it much easier and cheaper to promote sites in search engines. Save your money and energy.

This doesn't make it any easier. This is because thousands of new sites appear on the web every day. And the amount of garbage that is regularly posted online can no longer be counted.

Relevance

Relevance is a term that refers to the degree to which a search result matches a user's expectations. In other words, if the user found what he was looking for, the material found is called relevant. If not, it is called irrelevant.

Briefly about the main thing

Any modern search engine has its own algorithms for assessing relevance, and not the entire site as a whole is analyzed, but each material that was posted on its expanses. As a result, adapting to the requirements of, for example, a search engine, no one can guarantee the same degree of compliance with Google results. Today, before increasing relevance, you have to spend a lot of time analyzing existing content. Only after this can you begin practical actions.

How is relevance determined?

The degree of relevance of certain information and the proposed request is determined using innovative search algorithms. They include the ratio of all keywords to the total volume of the article published on the page. When creating a page, each search engine determines its optimal entry percentage. How to increase relevance in such a way as to rise in search results? Many people prefer to stick to a five percent ratio of keys to total text volume. But it also happens that content authors face difficulties. the main problem any webmaster is that any deviation from this ratio can lead to the page being “ignored”. In addition, a strong exaggeration of the percentage of occurrences will lead to the search engine completely blocking the results, defining the content as unwanted for viewing (spam).

Initially, the relevance of information was determined by a number of internal criteria, for example, the frequency of keys in headings, the density of key phrases in the text, meta tags, text design elements, and so on. Since sites soon appeared that are used to redirect to a promoted resource, there was a need to modernize search parameters to match relevance.

Increased relevance

Increasing relevance is not very difficult. But it takes a lot of time, and you must always be prepared for this. There are a number of recommendations to increase the relevance of a page or site as a whole.

How to increase relevance?

Search query and relevance

In order for users to be directed to a site from a search engine, its mere presence in the search results will not be enough. You need to strive as hard as possible to get to the very top of the search results.

The criteria that influence the position of a site’s link on search engine results pages are conventionally divided into two large categories:

• text;
• non-textual.

Already by the name it is clear that text criteria are the characteristics of the text component of the site. In this case, non-textual criteria are necessary in order to evaluate page connections. Text information published on the pages does not play any role. Text criteria by which the relevance of words is checked are taken into account at the stage of creating both articles and the site as a whole. Non-text materials are available for processing after the website has been posted on the Internet and submitted for indexing.

Indexing search engines

When working with indexers search engines It is important to remember that a search in the system begins only after search queries have been entered and confirmed. This could be a word, a group of words, a phrase, a phrase, and so on.

Very often there is a gap when entering phrases. The search engine is in no way responsible for what the user thinks at the moment of entering text. The user, in turn, does not see any difference between the concepts of “incorrect” and “correct” queries.

As a result, before creating a specific website, it is necessary to first become familiar with the form in which users most often request information that interests them on the Internet. On the RuNet there is only one source that allows you to get reliable search queries - “Yandex.Direct”.

Checking page relevance

Of course, you can determine the approximate degree of relevance of pages on your own, simply by reading the material. But what to do if the site has not one page of text, but thousands or even more - tens of thousands? Self check will take too much time and effort. To make work easier, special online services have been created that allow you to check relevance within a few seconds. Not every site owner prefers to turn to them for help, since sometimes it is clear that the written posts have a high degree of compliance search queries. However, it is better to once again dispel all doubts and breathe a sigh of relief.

The simplest method for obtaining an accurate degree of relevance is pr-cy - a specialized Russian tool designed for high-precision analysis content. In the information submitted to this tool, everything necessary is indicated: the number of keys, relevance, density of occurrences, and so on. The service is convenient, but not as convenient as its competitor - MegaIndex. It is intended for website promotion, but its functionality includes a large number of free tools, which will be useful to the optimizer. Information is analyzed in two simultaneously - Yandex and Google. However, this service guarantees an accurate relevancy check with minimal error.

conclusions

Relevance is what any optimizer and website owner needs to focus on. By providing users with content that meets their expectations, you will ensure that the popularity of the project will steadily grow. Then you can not only promote your website well and efficiently, but also make decent money from it. You just need to start working, and in the future both experience and self-confidence will come. Good luck in your endeavors.