Interesting newspaper article headlines examples. good headlines with magic words. Your headline promises your audience a benefit

Freak shows are a rather interesting, albeit gloomy topic. This type of circus art, if you can call it that, originated in Europe in the 16th century and existed until the mid-20th century. And in America such shows can still be found! Here are 15 old photos that will tell you almost everything about the freak show.

“Real” mermaid

Mermaids are mythological creatures whose existence people have believed in for many centuries. We know that there are no mermaids, but this knowledge does not make the photograph of a “real mermaid” mummy any less terrible. Yes, even today you can find some dark, uneducated people who will believe that these are the remains of a mermaid. Cunning entertainment show owners made such fakes from the body of a fish and the head of a monkey, sewing or gluing them together. And go ahead - scare the gullible public, making a lot of money along the way.

Living frog princess

Posters for freak shows are a separate issue. They were bright, enticing and very intriguing. The reality usually turned out to be much more modest than these shocking posters, but the job was already done - people bought a ticket and came to the show. Therefore, it is clear that the “frog woman” depicted on the advertising poster was, of course, not actually a frog. She apparently had some kind of congenital deformity of the lower extremities and it all probably looked disgusting.

Living headless woman

“The headless woman” is a popular optical illusion that was often introduced into the repertoire of various freak shows. The viewer was told that the woman actually lost her head and continued to live thanks to a system of wires and some kind of tubes connected to her body. To carry out the trick, a system of mirrors was used; at some point the woman turned her head away - it seemed as if she was not there at all. But be that as it may, the idea itself is disgusting.

Some artists of the original genre also worked in freak shows

By the way, not only people with physical disabilities performed in the circus of freaks. There were others - artists with original numbers, who joined freak shows because in Victorian times, for example, it was the only place available for such artists to express themselves. If they differed from generally accepted norms and standards, it was calmer and safer to go to work in a freak show. This fully applied to dancers, singers and burlesque artists. Like this lady in a slightly scary horse costume.

Evil clowns are the highlight of the program

It is not surprising that clowns have taken their own special place in freak show culture. Clowns can make you laugh, ask riddles, and show tricks; they have extravagant costumes and face paint. In general, they are essentially all freaks, whatever. But look at this clown - he's not funny. Especially with cold steel in your hands.

“Twin” artists are the key to success

Again, even if you didn't have a physical disability, but had something that set you apart from the rest - say you had a twin brother and were acrobats - that was enough to work in a freak circus and draw crowds at their performances. Moreover, you could not even have a twin brother, but pretend that your partner is your copy, and the trick is done. That's how these two are in the photo.

Camel girl

“Camel Girl” Ella Harper was born with a very rare anomaly - recurved knees. Her knees were turned the other way and she could only move on all fours. At the age of 12, Ella became a freak show star and led a comfortable life until her death at 51. And they called her “the camel” because in her act Ella went on stage at the same time as the camel and repeated all its habits and movements.

Ventriloquists were the worst

A skilled ventriloquist can be quite frightening, and even more so if you choose a creepy doll for him. Typically, artists who mastered this art held their own shows, but some joined the circus of freaks and performed as part of a freak show. They served as a good bait for the public - just like clowns, they could be funny, but they could also be scary.

Vintage piercing

In those days, this still seemed an unacceptable ugliness and people came to gawk at how someone deliberately mutilated himself by sticking nails and sharp knitting needles into his face.

Albino man

Albinism is a congenital absence of the pigment melanin, which gives color to the skin, hair, iris and pigment membranes of the eye. Nowadays, albinism is very fashionable in the modeling industry, but previously albinos were looked at as a curiosity that was on its way to the circus of freaks.

Headless Rooster Mike

Not only people, but also animals could become freak show artists. For example, this rooster with its head cut off is a famous case. The farmer decided to make soup, caught the rooster and cut off his head - almost completely, the head was kept on his word of honor. But the miracle rooster jumped up and ran - and ran like this, without a head, for another 18 months! The farmer reasonably decided that he would come up with something else for dinner, and this headless handsome man urgently needed to be shown to people for money.

Elastic man

This man, Felix Werle, suffered from a rare disease - Ehlers-Danlos syndrome, which causes a person's skin to become super elastic. He knew how to stretch his skin from any part of the body so that the ladies in the auditorium fainted from horror.

Predicting the future is a required topic

Any self-respecting freak show always had gypsy fortune tellers or some other predictors of the future. They read fortunes using Tarot cards, looked thoughtfully into magic crystal balls, and generally fooled people in all sorts of ways. But in addition to predictors in human form, some freak shows could boast of such machines that predict the future - as in this picture. It doesn't look very inspiring, to be honest.

Monkeys dressed like people

Yes, animals were often part of the performance - just like in a regular circus. And not just headless roosters or calves with two heads. No, completely normal monkeys, dressed up as if they were about to go out into secular society, are also intended to entertain the public. Although they themselves look very sad.

Physical disabilities were the subject of jokes and amusement

The main complaint about the freak show, of course, is the fact that, in essence, it was necessary to laugh at physically disabled people who were born with disabilities. These people had no other opportunity to earn money and they went to work in a circus of freaks, exposing themselves to the amusement of the public. By the way, they earned very good money there, and often their fellow actors became a real family for them. But there is still an unpleasant aftertaste.

After studying this material, you will learn:

“As you name the ship, so it will sail” - this expression applies to everyone who writes texts. I suggest you fully master the craft of writing the best headlines.

How to come up with a good article title?

When we open a newspaper, magazine, article or news feed, then the first thing we pay attention to is the title. Only then we decide whether it will be useful to us this information or not.

Interesting headlines are 50% of success. They attract readers, make the article popular and exciting. Despite the fact that the headline consists of only a few words, copywriters often have difficulties when writing it. They're spinning in my head different variants, a lot of thoughts come up, so sometimes it’s not easy to write a headline that will blow the reader away. It often takes too much time to choose a name for a material. If you often encounter similar problem, then I will teach you how to write beautiful and effective headlines in minutes.

I decided to devote this section to the criteria for catchy headlines and create some kind of information-cheat sheet for copywriters, which you can look into if you quickly need to create an original headline.

Criteria for a catchy headline:

• Intrigue

Instantly affects a person’s consciousness, awakens curiosity, and quickly attracts attention. Intrigue the reader! Let him linger on the title and want to familiarize himself with all the information presented.

• Target orientation

The correct article title is always focused on a specific target audience. It makes it clear to the person that the material was created specifically for him and will be useful to him. The name must fully meet the expectations of the target audience and then it will really “work”.

• Benefit

When we scour the Internet and look for specific information, we can notice that not all headlines are thought up correctly. After reading them, the reader immediately thinks about whether the information will be useful to him and whether it is worth spending his personal time reading it. Interesting article headlines encourage us to look at the site and find answers to questions that are important to us, to find out why we, in fact, went to the Internet.

Types of text headings + examples

Titles are attractive in two ways:

• They give an initial idea of ​​what will be discussed in the publication and are often called "talking" headlines. They present a condensed essence of the material and do not contain aphorisms. If you need such a title, it won’t be difficult to come up with one. First write a declarative sentence, then remove unnecessary words, making sure to leave the active verb. You will end up with a good informative headline.

Examples of “talking headlines”:

• Hook titles- Another popular headline option. They are often called figurative or playful. The main function of such a headline is to instantly intrigue and force you to read it. Unlike “talking” titles, they use catchphrases and aphorisms. As a rule, they consist of two parts and form a special mood in the reader, thereby making it easier to “enter” the article:

My advice: Do not overdo it with such titles, because they can scare off the reader and not inspire confidence in the author.

The following rules will help you easily come up with unique page titles:

• while writing text write down important words and phrases, which can be used as ideas for the title of your publication;
• focus on specific details and images that arise in your mind when reading the material, on the emotions that it generates;
• use words“high-quality”, “effective”, “best”, “fast”, “easy”, etc.;
  very often people need a push to start or continue moving towards their goals, so in the titles of some publications you can use the words: “succeed”, “build”, “find”, “create”;
• remember, that The title must fit entirely within Google search (write up to 70 characters, approximately 6-8 words) – this is a trick not only to improve readability, but also SEO;
• Titles of articles should not be pretentious or feigned.

Most “working” headlines include numbers, for example: “top 10 best web studios in Ukraine”, “5 advantages construction company"Step", "10" interesting facts about Thailand that you didn't know." You can start the title with the word “How”, for example: “ How to open a business without investment”, “How to get rid of varicose veins forever”.

There is a very good formula that will help weed out unnecessary words from your title if it turns out to be too long and you need to highlight the most important thing in it. So, I present to your attention this formula:

For example: "10 simple steps things you can do now and be happier.” I would like to immediately draw your attention to the fact that the proposed formula is not universal.

In fact, the power of a well-chosen word is limitless. That is why many experienced copywriters also use this simple formula to write attractive headlines:

For example, amazing examples, unrivaled advice, legendary strategies, fantastic ideas. Titles like these work well for many magazines and business books.

Personally, I am hooked by headlines that guarantee benefits. For example: “How to attract new clients without spending money?”, “How to get rid of wrinkles: 5 proven face masks” and so on.

To correctly write a title in Word, highlight it in bold or another color. Be sure to select heading h1, heading h2, after which the titles will change size and color.

Best Techniques for Writing Selling Headlines

Often copywriters have to write selling texts, for which it is extremely important to choose correct title. If you don’t know how to write a selling headline, then the next block of my article will be very useful to you.

Below are a few additional tips that will help you come up with a successful selling headline:

• users search the Internet for a specific product, expecting to find the most profitable proposition. The copywriter’s task is to clearly articulate the benefits of the product that needs to be sold. The title plays a special role here and can reflect, for example, the main advantages or properties of a particular product;
• in the title you can indicate what benefits the buyer receives after purchasing the product. Here are a couple of options for successful selling titles: “ Women's clothing By best price in Ukraine”, “Spare parts for microwave ovens with a guarantee from the manufacturer”, “Sugaring with a 50% discount”.

When composing a sales text, follow the rule of the four “W’s”.

Based on it, the title and subtitle should be:

• ultra-specific;
• unique;
• terribly relevant;
• amazingly useful.

Summarizing all the material presented, I would like to once again focus your attention on the fact that the title should not be:

• too short and not too long, try to fit it into one line;
• formulaic, hackneyed and boring (try to come up with an informative and original title for the text).

Titles should consist of approximately 3-5 words, since bulky titles will negate interest in the material.

By following these tips, you will never write “dull” headlines again, but turn them into a selling masterpiece.

Before publishing an article, review, slideshow, or video, be sure to take a few minutes to make sure you choose the best headline. A good headline is a matter of life and death in content marketing. As the internet becomes more and more of a seething cauldron of chaos, you have less and less time to capture the attention of your audience.

By choosing a good title for the material, you instantly get a response from the reader. A headline helps your readers quickly determine whether they need your article or presentation, why they should buy, download, or open a page of your content, and what benefits they receive by clicking on the relevant link.

By choosing a bad title, you make your article, presentation, or other content invisible to most of your audience. The title is the most important element of Internet pages, advertisements, video materials. It draws the audience's attention to the content. Content goes unnoticed if you use a dull and unattractive title.

This article will introduce you to the main characteristics of successful headlines. It includes 10 questions, by answering which you will learn how to create high-quality and “catchy” headlines. You can also use the title rating table, which is handy tool quick definition their qualities.

The examples discussed below are primarily related to books. The names of the authors of most of them have become brands, and the books remain bestsellers, thanks in part to successful titles. However, these examples remain valid for content of any type - and, above all, for web content.

1. Does your headline promise the audience a benefit?

Choose a title that clearly communicates to readers the benefits and benefits they will receive from your product or service. The best headline solves a problem or helps the audience achieve a desired goal.

Compare the following names:

• Graphic design tools and techniques.
• Master Your Design: A How-To Guide basic tools and technician.

The first heading tells the reader about the content of the article. The second title describes the benefits that the reader will receive after reading the article.

2. Does your headline contain specific details that highlight its relevance and value?

Specific details in the title, e.g. exact numbers, attract additional attention to your content. Numbers structure information, as can be seen in the book “The 7 Habits of Highly Effective People” by Stephen Covey. Imagine the title of this book without the numbers: Habits of Highly Effective People. Doesn't sound very convincing, right?

The numbers in the title also help you “eat the elephant one piece at a time.” It's about about the step-by-step achievement of any complex goal. For example, pay attention to the title of Terry Orbach's book, 6 Steps to a Perfect Marriage. Another example is Damir Khalilov’s article “100 main skills of an SMM specialist” (although, in our opinion, the round number sounds a little forced, as if the author adjusted the results to a “round” number; it would be much better to title the article “97 or 102 skills... ").

Moreover, numbers can make your content more relevant by giving the reader a specific deadline or timeline for achieving a goal. What do you think of the title of the book, Guerrilla Marketing in 30 Days, used by the authors Jay Conrad Levinson and Al Lautenslager? But the title, Lose 21 Pounds in 21 Days: The Martha Vineyard Detox Diet, sounds even better. The title of this book shows the reader exactly how many pounds of excess weight he will lose and in what period. Buyers of books about diet and other methods of weight correction probably want to know the exact results of using the described methods.

Another example on the topic of numbers is the diary book by designer Yana Frank “365 days very creative person" But, as you already understand, there are a lot of examples of successful headlines using numbers. The main thing is the ability to beat these numbers.

3. Does your title take into account the target audience for which the content is intended?

Identify the target consumers of your content using the title where possible. This makes your content personalized. You can identify your target readers by directly naming them or by specifying them key characteristics. The more obvious this is made, the better.

C.J. Hayden's book, Attract Customers: A 28-Day Marketing Course for Professionals, Trainers, and Consultants, defines the audience by occupation. Heidi Muroff and Sharon Maisel use the title "What to Expect When You're Expecting" to point out the book's target buyers by describing the circumstances in which they find themselves. A similar technique is used by the author of the book “Survival Guide for Single Moms,” Patrice Karst.

Jay Conrad Levinson remains a recognized master of targeting specific market segments. It was he who published the book “Guerrilla Marketing in 30 Days.” Levinson then adapted his ideas for consumers in different niches. This is how the publications “Guerrilla Marketing for Writers”, “... for Financial Advisors”, etc. appeared. In addition, Levinson wrote a separate book describing the use of his approach in the online sphere - “Guerrilla Marketing on the Internet.”

Some authors manage to define the target audience by saying who the readers are not. For example, Robin Williams created the guide “Design for Non-Designers” (English: The Non-Designer's Design Book, literally “Book about design for non-designers”).

4. Does your title help position your content?

The series of books "... for dummies" is one of successful examples positioning content using a title. For example, the book “Red Wine for Dummies” is unlikely to interest experts and fine connoisseurs of this drink. However, if you want to gain some basic knowledge about red wine, the above title will quickly grab your attention.

The title can position your content by directly indicating the method used to solve the problem. “Cancer prevention through natural means” is an example of this approach.

5. Are you trying to arouse curiosity among potential readers with your headline?

As all sorts of books on literary analysis and the nature of literary creativity tell us, interest in a text (it is clear that the word “interest” here is very conditional - this is a complex of feelings that the text evokes in the reader) is born when the text exceeds our internal expectation From him. And this happens thanks to certain techniques that “break” the general paradigm of the text, the usual picture of the world.

There are three such methods:

• Metaphors. They make names more understandable and memorable. They create images that remain in the reader's memory. Metaphor is a transfer of meaning, the use of a word in a figurative meaning. Examples of metaphorical titles: “How I ate a dog” by Evgeny Grishkovets (I didn’t eat it!), “I’m burning Paris” by Bruno Yasensky (I didn’t burn it!), etc. Coming up with a metaphorical title is very easy. But it is important not only to come up with it, it is much more important to play it out in the text. The headline is the bait, the hook. If you fail the reader's expectations by not "playing out" the headline in the text, you will lose confidence in your next headlines.
• Alliteration is another way to make the name memorable. It involves the repetition of homogeneous or identical consonants in the words of the title. Alliteration is a technique more characteristic of poetic speech. But composing headings, believe me, is closer to versification than it might seem at first glance. As an example, we can name examples of books “ M Aster and M argarita" Bulgakov, " N very n Ezhna" by Fitzgerald, etc.
• Contradictions or unexpected expressions also arouse the curiosity of readers. They remain winning against the backdrop of trivial headlines. Pay attention to the title of the fairy tale, “How Ivan the Fool Outwitted the Devil.” The emerging contradiction between “fool” and “outwitted” makes the reader wonder how Ivan outwitted the devil. The title of Tim Ferriss's book, The Four-Hour Workweek, is an example of the use of an unexpected phrase. Many buyers do not believe that it is possible to work only four hours a week, so they are interested in the book. Another example: “Goal: A Process of Continuous Improvement” (a goal is not a finishing point, but a process over time) by Elia Goldratt and Jeff Cox. Well, the most eloquent example of a contradiction is “The Man Who Was Thursday” by Gilbert Chesterton.

6. Does your headline engage in dialogue with your audience?

Pack the title of your book or article with a promise made simple and in clear words. Best headlines retain an almost naive obviousness characteristic of everyday dialogues ordinary people. Please note the following examples:

• “How to Finish What You Start” by David Allen.
• « The easy way Quit Smoking by Allen Carr.
• “I don’t know how to lose weight” by Pierre Dukan (the dialogue then easily continues: - do you know how? - no, unfortunately, I don’t know how either...).
• "Before your teenager drives you crazy" by Nigel Latta, etc.

Choose the right verbs when creating headings. Also use verbal nouns. They form the attitude you need towards the product on the part of the reader.

• Incentive verbs are one of the most successful forms for a title. They direct readers to specific action. "Think and Grow Rich" by Napoleon Hill is one example of the use of motivating verbs in the title.
• The verbal nouns used in the title describe ongoing actions. The book “Walking through torment” by A.N. Tolstoy demonstrates the possibility of using verbal nouns in the title.

7. How short is your title?

Let's say the obvious: short headlines attract more attention from your audience. Remember, the fewer words you use in the title, the more each of them will be remembered by the potential reader.

Author Malcolm Gladwell is considered the master of the short headline. Pay attention, for example, to the title of his book “Geniuses and Outsiders” (English: The Outliers) - succinct and short.

8. Do you use subheadings?

A subheading is a reinforcement of your headline. Combine short headings with longer subheadings that provide some detail. Here's an example of a bestseller with a two-word title and a 14-word subtitle: "Skinny Bitch: Effective leadership for savvy girls who want to stop eating crap and look attractive." English version The subtitle consists of 17 words and contains profanity.

Garr Reynolds uses a multi-word title to draw attention to his book. And the subtitle gives readers Additional information. Reynolds' piece is called "The Zen Presentation: Design, Development, Delivery, and Examples."

Well, another example that we could not ignore. The book by Michael Stelzner, which is translated into Russian as “Content Marketing: New Methods of Attracting Customers in the Internet Age,” and in the original the title is even shorter and the subtitle is even longer - Launch: How to Quickly Propel Your Business Beyond the Competition.

9. SEO: Does your title include popular search terms?

Naturally, we could not ignore this issue. Web content needs to think about driving traffic. The most basic traffic generators are search engines. But here you need to find a middle ground and not be led by “naked SEO”. The main thing is relevance to the content, and then “tailoring” it to search engines. Let's illustrate with the example of this article. We wrote the article itself, we already had a title in our heads - simple and succinct. The only thing we did was check which query was more frequent: “How to write a title” or “How to create a title.” And although I personally like the verb “create” better in this context (it is closer to the nature of the action of coming up with headlines than the verb “write”), nevertheless, Final version header has been coordinated.

In general, all of us, working with content and hand in hand with specialists in optimization and promotion of websites on the Internet, must keep in mind the frequency and competition for those requests that somehow coincide with our headlines. It is clear that not every request can be “pulled” to the top of search results only thanks to content. But if the page does not have textual relevance to the intended query, then the query will never make it to the top.

But authors of printed books should also remember Yandex and Google. Your works will be found faster on the “shelves” of online stores Ozon.ru, Books.ru, Amazon.com if their titles and subtitles contain popular queries.

10. Mixed Approach: Do you use more than one of the techniques listed above when creating your headlines?

Authors use two or more of the techniques described above to come up with compelling and popular headlines. For example, alliteration and metaphors can be combined well with subheadings that detail information.

Thank you for reading this far. As a thank you, we want to tell you this. Actually nature good text– and the title as part of it – is very contradictory. You can create a great headline that completely rejects all of our recommendations above. The geniuses of the pen will do it. And even talented copywriters with a “full” hand. But we are talking about the mechanics of creating texts, and not about the nature of talent. High-quality copywriting is the sum of the technologies that the author uses, learning from his own and others’ mistakes. And in this article we talked specifically about technologies, trying to analyze successful, in our opinion, headlines and generalizing their properties, leading these generalizations to some conclusions.

Speaking about the technological effectiveness of creating headlines, we can also recommend using the following technique.

Use the rating chart to determine the quality of titles for articles, books, blog posts, and in social networks and other content marketing products. Consider it the most quality option, dialing greatest number points.

What is the key to effective publishing?

Most will answer this question: “in quality content" And that's true. But there is something no less significant, and sometimes even more important - this title.

The title of the article is the first thing the reader pays attention to. It conveys the theme, and often the very essence, of the author's message. But in addition to the content, the wording of the title of the publication also plays an important role. A headline that is based on the psychological aspects of the reader’s personality, his past experiences, desires and subconscious can be considered effective. Special words that increase audience engagement are very helpful here. The word “safe” may seem unremarkable, but for the audience it acts as a signal, attracting attention and reassuring. But headlines include words that have more than just a positive connotation. Negative words, for example, “conspiracy,” can be much more effective. This will make the reader wary, but curiosity will take over and he will not be able to turn the page.

Today you will get to know:

• principles for creating names
• words that increase engagement
• ready-made examples of win-win headlines

The best headlines for your publications

Quality headlines are essential to optimize traffic and conversion.

500 words + 100 headlines = 438% more traffic.

Examples effective headlines publications:

• How to choose a publication time
• 9 Types of Blogs with the Highest Traffic
• 20 ways to get your inspiration back
• How to attract an audience to a photo blog
• 43 daily headline ideas

Examples of ineffective post titles:

• How to discover new ways of writing
• How Performance Testing Will Improve Your Blog
• 5 Scientific Theories That Will Improve Your Educational Content
• Tips for working with designers
• How to meet deadlines when you're tired and running out of time

By following our tips, you can get 438% more traffic!

Include numbers in the title

Step 1: Describe the publication

Step 2: Add hashtags

Step 3: Adjust your paragraphs

Turn on keywords in the title, then write the article itself, also using a large number of keywords.

Average number of views	Number of hashtags
2,416	1
2,494	2
2,492	3
2,341	4
2,327	5
2,223	6
2,127	7
2,138	8
2,087	9
2,032	10

Include your brand name in the title

Step 1: Research Your Audience

Step 2: Identify Preferences

Step 3: Use it in the title

500 words that increase audience engagement:

absolutely auto immoral anonymous Armageddon Attack tasteless ruthless unconditional safe meek madness undoubtedly endless free unmatched anxiety helpless unprecedented win-win nonsensical fearless shameless grateful brilliant wealth divine painful sick and tired majority armored in a fury variation interaction excited take off explode take revenge visualization masterly viral influential outlaw suddenly attention to detail attentively excite excitation compensation possibilities reward exciting magic imagination inspire insurrection praise amazing Delight delighted impression temporary give hope invasion you see you must you must know outstanding survival payable execute arrogant exposed guaranteed giant dominant global mainstream grandiose sinful pressure give a head start disinformation declare valor agreement proven additional acceptable worthy friendly unanimously single-handedly greed cruel conquer strangle backstage tempting Amazing wonderful forbid prohibited intimidate running capture breathtaking protected declare topical significant ideal famous cure volatile disastrous incognita innovative interesting informative exceptional evaporate

to correct study true catastrophe quality classic insidious hesitation colossal compromise competitive smuggled confidentiality confidential deadline colorful creative liberal jubilation jubilant dexterity magnetism large-scale instantaneous billion fleeting miniature manifold modernized monumental courage at the crime scene obsession reliable sell punish cash real saturated cheeky incredible unbearable unscrupulous inexpensive inadequate unforgettable illegal illegal immediately hatred unusually unusual unusual unlimited unexpected direct unsurpassed irresistibly casual unpleasant unauthorized unskillful unethical Promise stun limited huge lonely approved final bloody payback fear danger opposition original refresh your memory insult blinded basic principles special caution reciprocal disgusting revelation open eyes cancel marked selected negative result rated memorable first class paramount crowded revised personal perspective perspective victorious promotion dive support support authentic clue confirmed useful encouragement try before you buy popular defeat defeat amazing startling vicious briefcase insider dedicated Latest updates hurry up Lost amazing shock instructive practical excellent

designed warning overcome arrive greetings privilege attraction confessions problem verified check provocative see the light penetration insightful professional worker corrupt striking destructive destroy ranging disclosure location implementation luxurious management complacent biggest highest lowest top secret free timely sensational sensation signal strength of will skeleton in the closet modest courage fatal vague outline stunning hypnotic perfect modern agreement treasure state specialist price strange scary structure acquisitiveness trial crazy happy creation have a badluck technology subtlety tragedy murder confident amusing enthusiasm marvelous amazing astonishment terrifying improved relevant universal unique authorize simplified conditional improved successful vulnerable actually fantastic fantastic phenomenal bravery whole life center of attention black market black list monstrous six-digit exclusive extravagant elegant aesthetics this is what happens it will be it will do it will make you effective

100 titles

From Copy Hackers, Copyblogger, Michael Hyatt, Crazy Egg, CoSchedule.

Every word in your headline should evoke a certain emotion in the reader. It is then that the main goal will be achieved - attracting attention and involvement. The audience must empathize, be indignant, expect and anticipate. Use effective words and their combinations, and then you will understand that half the success of the article lies in its very title.