Landing page creation. Briefly: what is a landing page and what is it for? Appeal to professionals

The best service for creating your first landing page. A set of a couple of dozen one-page templates will suggest the best options for designing and submitting a proposal. The editor allows you to assemble an effective page from ready-made adaptive blocks in a matter of minutes. The main thing is to arrange the sections in a logical order and present the offer beautifully. Images, tabs, a timer for promotions, reviews, a visual map, communications, including ordering a call back, and much more are present in full.

The landing menu supports anchor links for quick access to sections. The parallax effect, wide-format blocks with beautiful images, and video backgrounds will help create a rich and useful page. Pop-up windows will allow you to focus visitors’ attention on promotions. A free SSL connection will strengthen the trust of customers sending you personal information through the form. The optimal recipe: choose the template closest to the topic, fill it with your content and publish it without changing anything structurally.

Pros:

Ideal for entrepreneurs who are far from website development;
Large set of profile widgets;
A solid package of communications: consultant, order a call, social networks, forms, pop-ups, mailings, CRM;
Adaptive templates, the structure of which is ideal for presenting landing pages;
Easy to learn - from 1 hour to 1 day;
Extremely affordable price.

Minuses:

There are no built-in tools for conversion analysis. Can be compensated by third-party analytics;
The tariff that allows you to accept payments online is significantly more expensive than “Premium”, which is great for assembling landing pages.

Premium ($4/month) - a set of key features.
Premium + ($8/month) - premium templates and advanced statistics.
Shop ($9.6/month) - shopping cart, accepting payments.
Pro ($12/month) - access to code editing.

Landing page builder uLanding → detailed review

Specialized landing page designer. Designed for testing marketing hypotheses, traffic arbitrage and making money on offers for web entrepreneurs. Suitable for both beginners and experienced users. The editor allows you to assemble pages from ready-made sections and widgets, adding them one after another. Their choice is sufficient: price list, reviews, stages, timeline, timer, table, headers, button, gallery, custom HTML code, call back, live chat, social media panels and others.

Effective design structures for confident sales, flavored with transition effects, are displayed correctly on all types of screens. The highlight of the service is the excellent presentation of statistical information. Conversion percentage, sales drop points, traffic by source, etc. - everything is clear for beginners and detailed enough for experienced webmasters. SSL connection is free. Adding pop-ups will allow you to get even more leads. Easy to use and effective designer.

Pros:

Presentation of statistical data that is understandable to everyone;
Convenient interface for simultaneous testing of several pages with detailed statistics on the results;
Ability to insert your own code into the page layout;
There is a built-in store (Ecwid);
Archiving of landing pages and quick recovery are available;
Create backups in 1 click;
SMS notifications are free;
Integrated into the amoCRM control panel;
Easy to use editor;
Good quality adaptive templates, and separate editing of versions for PCs and smartphones is supported;
Good technical support.

Minuses:

A small number of ready-made templates;
Few ready-made sections (not to be confused with widgets).

Cost per month if paid annually:

Initial ($6.15/month) - 1 project, 5 landing pages, unlimited SMS notifications, 24/7 technical support.
Business ($10.25/month) - 3 projects, 30 landing pages, live chat with technical support.
Advanced ($17.10/month) - 10 projects, 1000 landing pages.

Wix Landing Page Builder → Detailed Review

Wix is a landing page builder with a rich, varied design and a full range of marketing tricks. You can draw a memorable, unique template or use one of the many ready-made options - fill it with your content, and the page is ready for publication. A rich set of applications will allow you to add effects, timers, pop-ups, reviews, social network integrations, animated visitor counters, gift cards, beautiful feedback forms, collecting subscriptions, making appointments, and so on according to the purpose of the task.

A rich set of widgets, a built-in graphic editor, animations, sets of icons, raster shapes and scrolling effects will allow you to create a bright landing page that claims to have high conversion rates. To work with the client base, there is a built-in CRM, the ability to set up marketing and trigger mailings, and Google Analytics to analyze the results. Using Wix Code will allow you to set up a data output schedule depending on the time of day, region, and other things. The landing page structure is implemented through anchor links to layout areas.

Pros:

Powerful page layout editor;
High quality and variety of ready-made templates;
Lots of widgets, stock multimedia elements;
Ability to accept online payments;
Built-in CRM for contact processing;
Lots of marketing applications;
Automation of page behavior scenarios using Wix Code;
A complete package of applications for communications: chat, order a call, newsletters, pop-ups, comments, synchronization with social network feeds, etc.;
Ability to add your own code to the site: HTML/CSS, JavaScript.

Minuses:

Beginners will need time to master the bulk of the editor's capabilities - it is convenient, but not the easiest to use due to the number and depth of settings;
Some useful functionality is available only in the form of applications - it is not available out of the box in the editor panel, you need to select and activate the application;
There are no built-in tools for conversion analysis - sales funnels, A/B tests, monitoring by region/traffic sources. Compensated by connecting analytical systems to the page.

Cost per month if paid annually:

Connect Domain (123 RUR/month) - connecting a domain, key functionality.
Combo (249 rubles/month) - domain as a gift, removal of system copyright.
Unlimited (375 rubles/month) - expanded disk space, paid applications as a bonus.
eCommerce (488 rubles/month) - a lot of disk space, a shopping cart, accepting online payments.
VIP (751 RUR/month) - mailings plus site audit from a Wix expert.

Landing page builder LPGenerator → detailed review

LPGenerator is one of the most powerful specialized landing page builders. In principle, this is an ideal service in its niche. The relative complexity of the editor is compensated by the enormous possibilities for customizing the design and functionality of pages. Over 250 professional templates from 22 categories. A thoughtful and flexible process for drawing a page from scratch; you can edit the layout code manually and upload your own. There is a showcase of products with pagination - a high-quality mini-shop inside the landing page.

A full set of tools for conversion analysis and marketing (comprehensive statistics, A/B tests, sales funnel, traffic sources, conversion goals, CRM, mailings, etc.) allow you to get the maximum effect from your pages. The editor is visual, there are a lot of widgets, there is a convenient section designer, monitoring page versions with conversion analysis, etc. The audience of the system is web studios and experienced developers. For beginners, there is the Lead Generation Academy - a powerful course that will be useful to most users.

Pros:

Large selection of templates and the ability to upload your own;
The ultimate set of tools for analyzing and increasing conversion;
Support for many third-party applications and synchronization with services;
Built-in high-quality CRM;
A well-thought-out one-page storefront with tons of settings;
Event notifications via SMS;
An excellent training program for beginners and more;
Optionally, you can order services from developers.

Minuses:

Expensive package tariff plans designed for professionals;
Comparatively difficult to use - too much stuff inside.

Cost per month if paid annually:

Basic (558 RUR/month) - 1 domain, 3 pages.
Advanced (1662 RUR/month) - 5 domains, 50 pages.
Unlimited (RUB 2,799/month) - everything without restrictions.
Corporate, White Label (RUB 11,011/month) - your own branding for 15 accounts, improved technical support.

Landing page builder uCoz → detailed review

uCoz is a good choice for advanced developers. Allows you to work with code, there is a template designer in which it is easy to build a block structure of a one-page page. For beginners, the best option is to use a premium template, there are a lot of them and everything is there: beautiful design, correct structure, functionality (forms, ordering something, showcase, etc.). In addition, an advanced statistics collection system will help track the effectiveness of the page and promote it, because contextual advertising can be controlled directly from the control panel.

The editor supports connecting third-party PHP scripts and loading your own templates. If you have experience, putting together a landing page will take 1-2 evenings. The service supports synchronization with social networks, online chats, form designers, service calculator and other useful things. Page customization occurs mainly through code editing, although there is also a visual editor. This is an option for those who know how to design landing pages or for beginners who want to publish a page based on a premium gift design.

Pros:

Minuses:

Relatively high difficulty of mastering;
There are no one-page templates among stock templates;
The need to have knowledge of code at least at a basic level.

Cost per month if paid annually:

Minimum ($2.39/month) - smaller banner, FTP access, 1 GB of space.
Basic ($4.79/month) - banner removal, 2 GB of space, premium support, HTTPS, Yandex.Feeds.
Optimal ($6.39/month) - 10 GB of space, premium template and free domain.
Store ($7.99/month) - 10 GB of space, online store module.
Maximum ($12.79/month) - 20 GB of space, live chat technical support.

Landing page builder PlatformaLP → detailed review

PlatformaLP is a specialized landing page builder. About fifty cool templates, a bunch of standard widgets, as well as specialized ones like counters/tabs/decorations/spoilers, and a visual editor that allows you to flexibly adjust the structure and content of each section of the page for desktop and mobile formats separately. There is a basket - you can sell online. HTML code insertion is supported, as well as integration of third-party services - Bitrix24, amoCRM, GetResponse, RoboKassa, MailChimp, Yandex.Kassa, JustClick, Mailer, Unisender, SendPulse and LeadVertex.

Multi-landing pages are supported: you can create several versions of the landing page for demonstration in different regions. Efficiency can be measured by A/B tests, and analytical data can be obtained from Google or Yandex. You can also add landing page reactions to visitor behavior - pop-up windows of various contents when leaving the page, scrolling to the footer, re-entering, submitting an application, filling out a form, etc. This is based on working with Cookies (there is a message indicating consent to their use). You can enable lazy load for images (speeds up page loading), add animations, use Google Fonts.

Pros:

An excellent set of widgets and ready-made blocks of various functionality;
Convenience and flexibility of setting up sections;
Multilanding support;
Pop-up windows based on specified client behavior scenarios;
Built-in store;
Separate setup of meta tags for social networks;
Notifications about applications by email and SMS.

Minuses:

Cost per month:

Micro (490 rub/month) - 1 domain, 1 page, alerts in Telegram.
Economy (790 rub/month) - 1 domain, 10 pages, SSL, 100 SMS.
Business (1390 rub/month) - 5 domains, 50 pages, multi-landing, A/B test, integrations, shopping cart, multi-user mode.
Business + (1990 rubles/month) - 5 domains, 50 pages, accepting payments.

Expansion packages for business plans:

+390 rub/month (Business) - +5 domains, + 50 pages.
+590 rub/month (Business+) - +5 domains, + 50 pages.

Landing page designer Ucraft → detailed review

A service well suited for assembling landing pages. Two dozen good quality profile templates, a convenient visual editor, plus the ability to publish a landing page on your domain for free. The set of widgets and ready-made blocks is sufficient for publishing pages with a classic structure, and moderately flexible customization will help decorate the design. You can simply replace the stock content in the template sections with your own and publish the page.

Integration of 16 useful services (PayPal, Google, MailChimp, etc.), standard SEO settings and acceptance of online payments are supported. You can significantly change the stock template using the included designer tools. Beginners will find it useful to have a site progress cheat sheet with a list of tasks and links to the areas of the control panel in which they are solved. There are also effects, the possibility of team development, flexible settings of fonts and site languages. All this is packaged in a nice and simple interface.

Pros:

Possibility of free publication of a one-page website with your own domain and SSL;
Many ready-made blocks, adaptive design;
Support for multilingual websites and team development;
Possibility of accepting payments online;
Built-in logo maker, designer tools;
Progress cheat sheet for beginners.

Minuses:

Lack of built-in tools for collecting statistics and analyzing conversion;
Lack of some typical landing widgets like a counter.

Cost per month if paid annually:

About the Website (₽670/month) – 1 site, multilingual, blog, SEO, integrations, 24/7 technical support, removal of the “Ucraft” brand; adding HTML/CSS/JS, 50 products for an online store, 70+ payment and delivery methods;
Pro Store (₽1400/month) – unlimited number of products, commission-free sales, multi-currency, real-time tracking, unlimited storage, discount coupons and wholesale discounts, store management via iOS and Android, ability to disable taxes, reverse VAT charging ;
Unlimited (₽2600/month) – complete absence of a limit on everything, sales on eBay, Facebook, Yandex.

Landing page builder LPMotor → detailed review

LPMotor is a specialized service that offers the creation of a landing page from scratch, ready-made blocks or using adaptive templates (about 100 pieces, excellent quality). The visual editor allows you to edit each element separately, adjust positions, combine blocks, sections and section templates in random order, customize their appearance in detail, create transitions between blocks (bevel, rounding, corner), add effects, and also hide individual blocks from display on PC or mobile devices. Convenient for beginners.

There is a built-in CRM of good quality, the ability to test variations of the same page (A/B test) and an auto sales funnel - an interface for setting up automatic actions if the user completes a given scenario (filled out a form - received a letter, etc.). Pop-up windows and many integrations are supported: Jivosite, VK, Facebook, MailChimp, UniSender, GetResponse, Yandex.Kassa/Money, JustClick, amoCRM, PayPal, RoboKassa, Bitrix24, Yagla and more. The built-in statistics collection system is decent. You can configure to receive notifications about applications via SMS via email or Telegram. There is anti-spam.

Pros:

Cool editor, flexible configuration of individual elements and sections;
Supports a large number of integrations;
Built-in auto funnel designer, CRM, A/B tests and statistics collection;
Good templates, customization, tools for creating a design from scratch;
Possibility of separate editing of mobile and desktop versions of the page;
HTML code insertion supported;
There is a built-in store with a shopping cart and online payment acceptance.

Minuses:

Disabling the “LPMotor” signature in the footer costs an additional 600 rubles per year for each published page. This is a separate service and not included in package plans.
You cannot change the template while working;
The set of elements does not have a countdown timer;
The car funnel is connected separately for an additional fee.

Cost per month if paid annually:

Nano (360 rubles/month) - 1 domain, 10 sites, full functionality.
Mini (540 rub/month) - 3 domains, 50 sites;
Standard (720 rub/month) - 10 domain, 100 sites;
Unlimited (RUB 2,400/month) - unlimited number of domains and pages, without service signature.

Cost of connecting a sales funnel (trial period - 7 days):

Week - 990 rubles.
Month - 2390 rubles.
Year - 14990 rubles.

Flexbe landing page builder → detailed review

Flexbe is a service designed to assemble landing pages only from ready-made blocks. Suitable for beginners. There are about 20 templates, the quality is good, the blocks are adaptive. For each section, you can select a set of displayed elements and tweak the design a little. There are enough ready-made sections to assemble a landing page with a classic structure. Several font pairs are available for quick change, there are parallax and zoom effects, gradient and darkening settings, and menu anchors are supported. SSL connects

automatically when adding a domain. You can paste your HTML code into the page.
The service supports the integration of basic applications (amoCRM, Bitrix24, CallbackHunter, Jivosite, GetResponse, UniSender), the creation of multi-landing pages/geo-landing pages and provides access to the API. Accepting online payments is possible through Yandex.Kassa, RoboKassa and Tinkoff card. You can connect email services Google, Mail.ru and Yandex. In addition, there is a built-in mid-level CRM and a statistical data collection system. You can customize the page display format when sharing on social networks. There is an iOS/Android mobile application and settings for pop-up windows.

Pros:

Extreme ease of assembling/customizing pages from ready-made blocks;
Availability of built-in CRM, statistics, A/B tests;
Automatically connected SSL;
Interface for working with pop-up windows;
Support for the integration of key landing services;
Notifications via SMS and email about new orders;
Ability to add page administrators.

Minuses:

A meager set of ready-made templates;
The built-in CRM is so-so;
Lack of individual elements/widgets (only ready-made sections);
Basic level design customization.

Cost per month if paid annually:

Starter (525 RUR/month) - 1 domain, 10 pages, 250 SMS, SSL.
Business (1050 rub/month) - 5 domains, 50 pages, 500 SMS, multi/geolanding, A/B tests;
Ultra (2100 rub/month) - domains and pages are not limited in number, 1000 SMS, 5 additional. users.

Landing page builder Mobirise → detailed review

Mobirise is a free program (Mac, Windows, Android) that allows you to assemble landing pages from ready-made blocks. Templates are represented by extensions - paid sets ($20-40) of blocks tailored for a specific task (business, store, lawyer, portfolio, restaurant, etc.). The box includes 4 free templates. There are also extensions for adding integration of social networks and commenting tools, a translator, Soundcloud, Google Analytics, SEO tools, and for paid ones - a package of icons, a shopping cart with payment via PayPal, a page code editor and an image slider.

The set of blocks (number, structure, purpose) depends on the selected template. Each section can be customized by choosing the elements to display, colors, effects, sizes, and more. In general, even on a free template there are a lot of blocks - they are more than enough to assemble a normal landing page with all the features (reviews, benefits, columns, tabs, timelines, timer, multimedia, price list, map, social networks and everything else). Pages are responsive by default. Basic SEO settings are present. To publish pages you need to buy hosting and a domain. We recommend that you pay attention to the pack with all paid extensions.

Pros:

The application is free for commercial use;
A rich set of adaptive blocks in stock delivery;
Easy to assemble and edit page designs;
Extensions significantly increase the scope of the program;
Built-in FTP interface for uploading/updating files on the hosting.

Minuses:

You must rent hosting/domain separately;
Updating the landing page will require working project files on your PC;
There is a complete lack of tools for collecting statistics and analyzing conversion due to the format of the site builder in the form of an application (you can connect the page to external services).

Price:

The cost of a page is equal to the amount required to rent hosting and a domain name (approximately $20-30/year).
The full package of extensions costs $197 - all templates and integrations.

Step-by-step action plan

The purpose of the landing page is to interest the visitor and encourage them to take the action you have planned. Based on this thesis, you need to arrange the blocks in the order leading to the maximum effect in your particular case. Any of the landing page builders described above can implement this formula. Sometimes you can simply replace the demo content of a template with your own data and get a good page - the structure of these designs is not pulled out of thin air, they are put together with skill.

However, there are generally accepted guidelines for collecting landing pages. Everything has been verified a long time ago - what works and what doesn’t. Although for each specific case you need to test individually, polishing the nuances to shine (switched buttons/blocks, accent color, main font, offer wording, number of fields in the form, location of the social media block - all this can play a role, you need to look for a good combination). In general, the scheme for creating a landing page in all constructors is approximately the same:

Landing page creation algorithm

Registration in the constructor.
Selecting a template with a suitable theme and/or structure.
Adding missing and removing blocks that are unnecessary for your task.
Editing stock content to suit your needs (texts, numbers, images, links) and filling in newly added sections from scratch.
Customizing the design - colors, effects, fonts, backgrounds, element shapes, etc.
Filling in SEO parameters.
Connecting the necessary integrations (payment systems, social networks, mailings, analytics, statistics, live chat, call back, etc.).
Pay for a tariff plan and connect a domain.
Publishing a page.

What should it be?

The nature and order of the sections is of great importance. The point is that as the visitor scrolls through the page, you should be inspired to follow your offer. And do it. What blocks should be used to achieve the goal? In what order? There is no 100% recipe for the success of any page from any niche, but something can be outlined:

Header - a high-quality image or video background on the topic, a title that conveys the essence of the offer, a logo, an anchor menu, and, possibly, a button here (CTA - Call-To-Action, call to action) - subscribe, purchase, download, go somewhere- or.
The second block could be a countdown timer until the end of some promotion with a CTA button. You can also put a description of your offer here (and then a CTA) - text plus an image or video. The order depends on how clear the essence of the offer is from the header - is it necessary to additionally show the essence or is it time to call for action.
Block of proposal advantages - shootouts. It can be designed in the form of a slider (carousel) or icons with succinct, accurate descriptions of the strengths of the offer. It’s better to use icons with text captions - this way information is perceived faster, there’s no need to scroll through it.
Images or videos of the product in a format that suits the style of the page.
There may be a timer until the end of the offer (if it was not at the top) or tariffs, if we are talking about a service. Or a short price list in tabs (2-5 positions) for products. In general, price display.
Next, you can add a block of customer reviews in tab or carousel format.
There may be some numbers here that demonstrate the popularity of your product: the number of downloads, satisfied customers, subscriptions, money saved, benefits received (depending on what we are talking about), kittens saved, and things like that.
Form - for making an order, subscription, survey or something else.
Map of the geographic coverage of your activity - advertising of the scale of popularity (you can do without it).
A call to action is a CTA button next to a summary of the offer, a suitable illustration, or in another appropriate format.
Footer with a logo, a summary of the offer, office address, phone number, instant messengers, links to social networks, the main website, blog and anything else like that.

Depending on the nature of your offer, you can use event schedules, food menus, answers to popular questions, team photos, a display basket, and more. It is important to respect the anatomy of the page. For example, the cafe menu is part of the offer and should go slightly above the middle of the page, the team photo should be closer to the footer, just like the FAQ. Everything is logical, but the essence is the same.

Thanks to the designers, anyone can quickly publish a landing page that can generate income. It’s not just about the convenience of the format, but also about other nuances: correct templates, functionality tailored to the solution of the problem, ease of collecting statistics, availability of technical support, FAQ, and so on.

The optimal ones for most beginners will be uKit, uLanding and Wix - they produce good landing pages. Inexpensive, fast and beautiful. The most powerful profile service is LPGenerator. The following PlatformaLP and LPMotor are somewhat inferior to it. uCoz can do everything well, including landing pages. Ucraft is a good option, Flexbe is nice and simple, Mobirise is not for everyone.

You shouldn’t count on publishing a full-fledged landing page for free. Whatever service you choose, pay the appropriate tariff - this will give you a lot of advantages, save you from problems and ultimately increase conversion. There is no universal recipe for the perfect page, but you can focus on the weighted average structure and make a good profit.

A landing page is a one-page website that is created for the purpose of promoting a specific product or service. This site may also contain information about the entrepreneur himself and his company. Quite often, landing pages are called landing pages, which are used to increase the volume of sales of goods. In order to run a profitable business on the Internet, it is very important to pay due attention to the graphic component of the site and the quality of the content posted. It should be noted that to create your own page it is not necessary to spend large sums by hiring a team of developers. In this article, we propose to consider the question of how to create a landing page for free yourself and talk about the features of various designers.

Landing page is one of the most effective ways to promote products online

What is a landing page, its features

First, let's look at the question of what a landing page is and talk about its characteristic features. Landing is a one-page resource used to form a consumer base or sell specific products. When creating such a page, it is necessary to use various marketing methods to encourage customers to make an order or perform any other targeted action. This is exactly what a landing page looks like through the eyes of an advertiser or its developer.

Ordinary Internet users see the landing page from a different perspective. For them, the landing page is the page where they end up after clicking on the advertising link. Such links can be linked to banner advertising, advertising posts, informers and other media files. It is important to note that landing pages have several specific features that distinguish them from online stores. The main distinguishing feature of such a site is that it is used only to advertise one product.

Today there are four main types of landing pages:

Offline page– such landing pages are used to encourage the visitor to perform a target action. This can be either the purchase of advertised products or any other task beneficial to the entrepreneur.
Microsite– such sites consist of several pages filled with content about a specific product group or services provided by the owner of the resource.
Main site– such resources can be used to advertise both the company itself and the products it offers.
Lando website– a resource consisting of several pages that are not interconnected.

It is important to note that landing pages differ from each other in the nature of their content. Advertising sites are created with the aim of increasing sales of a particular product. Such sites contain a lot of graphic information, video materials and a long description of a service or product. There are also “viral” sites where advertising materials are disguised using games or various articles. The last type of landing pages are targeted leads, which are used to collect information about consumers interested in the site owner’s offer.

The creation of such sites allows production companies to identify the preferences and desires of the target audience.

Who benefits from working with a landing page?

Before talking about how to create a landing page builder, you should consider the benefits of using such resources. Single-page websites are most often used by small companies specializing in the production of specific products. However, many large entrepreneurs use this method of business promotion in order to test a new market segment and find out the wishes of potential clients. Using special constructors allows you to create a full-fledged website yourself, avoiding the need to contact a development team. Many builders that create one-page websites provide their users with a free trial period. The use of such platforms allows you to conduct various tests in order to study the selected segment.

A landing page is a special marketing tool that was created with only one purpose, so that a potential buyer takes the action you need on it.

As a rule, one-page resources are used to increase sales volumes of specific products. However, marketing experts say that one-page sites can solve many more problems. Such pages can help increase both the brand’s rating and attract new contractors aimed at long-term cooperation. Also, such resources can be used to provide advice or provide access to various Internet services.

When creating such a site, you should remember that it should only solve one problem.

A one-page website can be created either using a special website builder or using WordPress or any other popular engine. The main disadvantage of the latter method is the need for experience and programming skills. It is necessary not only to be able to write computer code, but also to know the basics of SEO optimization. As a rule, when creating your own website, the owner of the resource attracts a team of professionals. Ordering the creation of a website in a special studio can significantly increase the cost item.

The use of one-page website builders, which appear to be specialized platforms, can significantly reduce the cost of creating a website. The cost of such a site will be about a thousand rubles per month. When creating a landing page, it is very important to take into account the rules of marketing, which will help ensure a high level of resource conversion.

According to experts, beginners who want to promote their business on the Internet should carefully study their audience. Having determined the desires and needs of potential customers, you can competently provide information about your product, highlighting its key advantages. You should also study all the platforms that provide such services. Each of the platforms containing constructors for creating one-page resources has features that will be discussed below.

Review of the best website builders

Below is a list of 16 different platforms that can be used to create a landing page. Let's look at their key features, advantages and disadvantages.

LPGenerator

Creating a landing page using this platform requires the entrepreneur to have practical experience in this field. Typically, this resource is used by people who have a certain level of knowledge that allows them to use the various tools presented by the designer. According to experts, this platform has the richest functionality compared to competitors’ offerings.

On this site you can find more than three hundred different templates, each of which can be adapted for any platform. Using analytical tools, an entrepreneur can manage traffic, obtain traffic statistics and build a sales funnel. This resource also allows you to connect various online payment systems. The cost of the basic tariff is 799 rubles per month. By purchasing an annual subscription, the user receives a discount of two hundred and forty rubles per month.

Before creating, you need to clearly define the purpose of your landing page.

PlatformaLP

This platform offers its users about fifty different templates. You can connect various widgets to each created page, in the form of opening additional tabs, counters and decorations. This resource supports the integration of various online services, including Robokassa and the JustClick system.

The cost of the cheapest service package is 490 rubles per month. For this amount, the advertiser receives a domain to host one advertising page. If you wish, you can configure sending alerts to Telegram.

Hello, friends. In this article, I will give you step-by-step instructions on how to make a landing page yourself - free and professional. That is, your landing page will look really beautiful, no worse than your competitors. Before starting work, by the way, you can write it down by hand.

Here we will look at the option of creating a landing page for free from an html template. By the way, your landing page will be 100% responsive for all mobile devices. And this is important today.

So, here is a step-by-step plan for creating a landing page yourself:

And first of all, let's download the basis for our future landing page - a ready-made professional HTML template.

#1 — Download a free html landing page template

In general, landing pages are not such a mysterious thing. This is just a separate page on the Internet, on which all the information is “tailored” for a specific target action of the visitor. Unlike regular websites, one-page websites, as a rule, do not have menus or links to other sections of the site (although there are exceptions).

That is, all you need to do is find a suitable html template and edit it to suit your needs. We'll figure out what to do with this page later below. And now - download for example. We will work with him.

#2 — Replace the picture on the main screen

When you download, open the “blue” folder and inside you will find several files with the html extension. Double click on the one called index.html.

The template will open in your browser as it looks now. Agree, not bad?

Now we need to edit it. And the most convenient way to do this is using the Notepad++ program. Download it and install it on your computer.

The first thing we will do is put a normal picture on the main screen of our landing page. You need to find a large image that fits your theme. To do this, go to, for example, Yandex Pictures and enter your request.

Specify the file size as Large. For now, you can download it for training. It's like we're making a landing page for professional legal services.

Now copy this image into the “images” folder. Change its name to “banner.jpg”. Rename the image that is already called “banner.jpg” in this folder to something else.

Refresh the landing page in your browser. Yours should now look like the screenshot below.

If something looks wrong, check whether you wrote the name of the image correctly, and whether you copied the image exactly where it should be.

If everything is OK, then move on to editing the text.

#3 - Editing text on the main screen

Right-click on the “index.html” file and select “Open with - Notepad++”.

The source code of our template will open in front of you, in all its glory. If you have not dealt with html before, then this view may scare you a little - there are a lot of numbers, letters and strange icons. But there’s really nothing wrong with this. We just need to replace the text that is written in black.

And let's immediately edit the main screen of our landing page. It is the most important, and conversion to orders will depend 80% on it.

First let's change the title. Instead of “Alpha” we will write something on our topic. Let me remind you that here we sell legal services. So we can formulate it something like this: “Urgent preparation and submission of a tax return for your business.” Paste this text here, between the tags

After that, save the document and update the landing page in the browser. We get the following:

It didn't turn out very nice, because the title was big and stretched across the entire screen. Try inserting a tag after the word “tax”
. It will act as a break in the sentence, and part of the text will move to a new line. It seems to me that it will work out better this way.

Next we change the subtitle. To ensure that the visitor immediately receives the minimum information required for ordering, we write down our specific offers. For example: “Preparation and submission of reports within 4 working days. USN report - from 5400 rub. UTII without employees - from 2100 rubles.” Paste this text here:

Now we change the text of the buttons in the same way. We write “Order” on the white one, and “More details” on the transparent one.

As a result, we get this main landing screen:

#4 – Darken the background image

Everything seems to be fine, but for example, it seems to me that our background is too light and the white letters are lost on it. I suggest applying a darker filter to the picture. To do this, go to the “assets -> css -> images” folder and change the names of the two files that are located there.

We call the lighter one, for example, “overlay2.png”, and the darker one simply “overlay”.

After this, we save our html template again and refresh the page in the browser. In my opinion, this looks much better:

#5 - Replace the subscription form

The only thing you may have difficulty with is the subscription form at the very bottom of the landing page. You need to register with some mailing service, generate a form, insert it into a landing page, etc.

I propose to solve this problem simply - instead of the subscription form, indicate your phone number. This way you will get more conversions/orders.

That is, just delete the entire form and write your phone number in the title:

Don't forget to download my book. There I show you the fastest way from zero to the first million on the Internet (a summary from personal experience over 10 years =)

Landing is a special page that is needed to encourage a visitor to buy a product or service or leave a request. In order to create a high-quality landing page, you don’t need to be a marketer. An ordinary person can do this. Today we will tell you how to do this.

Briefly: what is a landing page and what is it for?

Unlike a multi-page site, a landing page does not have complex navigation, large layers of text, banners and unnecessary menus to go to other pages. Navigation on such a site is carried out either by scrolling or through a special menu, with the help of which it is easy to get to the item of interest on the page.

Synonyms: one-page site, one-page website, landing page, landing page, landing page, target page.

A landing page is used to promote a product or service; it is designed to “direct” the visitor to perform a certain action:

requesting a free consultation;
application for the purchase of goods;
seat reservations;
subscription to the newsletter;

Do it yourself or order turnkey work?

So we've got the basics covered. The next question that will definitely arise in your mind is whether to make a landing page yourself or order it from a freelancer or a web/design studio.

Common Myth: It is very difficult to develop a high-quality, high-converting landing page; only professionals do this, and it is inaccessible to the average person.

Reality: making a good, working landing page is no more difficult than creating a page on a social network.

Of course, a landing page designed by a professional marketer will most likely show higher conversion rates. However, the difference in conversion will significantly affect income only at high turnover.

What is the best thing to do if you:

you are new to business;
want to test a new niche;
you have small starting capital.

If you fall into one of three categories, then you should consider launching a landing page yourself. It will be much faster and cheaper.

In the future, when things go uphill, you will receive your first orders, working capital and, most importantly, statistics. Then you can think about “pushing” conversions at all stages of the sales funnel, including the landing page. You can turn to professionals and make another landing page (or even several) and test their conversion compared to the first one to choose the best one.

The only thing you really need is knowledge of your product: its advantages, disadvantages and target audience.

On the other hand, if you have good capital to start and do not want to spend extra time creating landing pages, you can always turn to specialists. For my part, I can recommend the web studio Divly. They have fairly affordable prices and good reviews.

Remember that if you decide to order a turnkey landing page, you need to draw up as accurate technical specifications as possible and agree on all the details with the developers.

So, if you decide to do everything yourself, then your next step is choosing a quality platform. I have selected 4 of the most convenient and functional services for creating a landing page, and made short reviews to help you choose.

LPMotor - the best one-page website builder

An excellent platform for both novice users and advanced webmasters. It stands out for its simple and intuitive interface, affordable prices for services, a set of necessary functions for creating a one-page website, and a selection of ready-made templates.

As for templates, the site offers users 90 ready-made design options. For ease of searching, all templates are divided into categories (photographer, beauty and health, events, information business, holidays). In addition, you can make a page from scratch from ready-made blocks and sections.

For each template, you can additionally connect a mobile version, which can be edited separately.

Another distinctive feature is the availability of high-quality training materials. There are step-by-step training videos for each stage of work (creating and launching a website, working with design, connecting a domain, optimization and promotion, sales management, increasing conversion).

There is no free plan on the site. It is possible to connect four paid tariffs (prices when paid annually):

If you pay annually, you will receive a 40% discount.

You can pay for the services and tariffs of the platform using a bank card, through Sberbank Online, Alfa-Click, by transfer through Svyaznoy, Euroset, MTS, Tele2 and Beeline. Electronic wallets supported: Yandex.Money, QIWI, Webmoney.

Advantages

Affordable prices for services
Huge selection of ready-made templates in different categories
Has all the necessary functions to create a one-page website
Possibility to integrate a finished project with other services

Flaws

No free plan

Bloxy - stylish and modern

Bloxy is a builder for creating one-page websites that came to the market not so long ago, but has already earned popularity among webmasters.

The main feature of the service is the absence of ready-made templates; instead, the user is offered a special designer, which allows him to create his own one-page website from various sections (header, main content, footer). Each section offers hundreds of options from which you can choose the one that best suits your topic.

The user is offered three tariff plans:

In addition, each user is given a free trial period of 7 days.

The service allows you to integrate your one-page website with popular services: amoCRM, Bitrix 24, Robokassa, Yandex Cashier, Google Analytics, Yandex Metrica, Mail Chimp, etc.

Advantages

Clear interface
Integration with all the necessary resources for doing business on the Internet
Convenient constructor for creating your own one-page website

Flaws

No ready-made templates
Costs more than competitors

LPgenerator - the most functional constructor

LPgenerator has all the necessary tools to create a one-page website. This resource is mainly intended for professionals who have experience working with similar platforms. This is probably the most “powerful” and multifunctional construction set of all those presented on the market.

The site offers more than 300 templates (all adapted for mobile platforms), from which you can always choose something to suit your needs. If necessary, you can use the built-in designer, which allows you to create your website from various blocks absolutely from scratch. The company also offers users ready-made one-page websites for an additional fee.

The site contains the necessary tools for creating and managing a landing page: traffic channel management, detailed analytics and statistics, convenient split testing, sales funnel building, own CRM and LP Telephony, etc.

In addition, you can integrate lpgenerator with various online services: Robokassa, Bitrix 24, AmoCRM, Megaplan, Dropbox, SmartResponder, etc.

A special training system has been developed for novice users - materials have been collected that will help you understand complex terms and organize the process of creating a one-page website from choosing a design to attracting the target audience and completing the transaction.

There is no free plan; you can evaluate all the advantages and disadvantages of the service using a seven-day free trial period. Next, connect to one of the paid tariffs (prices per month): “Basic” (799 rubles), “Advanced” (2375 rubles), “Unlimited” (3999 rubles), “Corporate” (15730 rubles).

When paying annually, you get a 30% discount:

You can pay tariffs in the following ways: non-cash payments, Web Money, Visa, Maestro and MasterCard cards, Sberbank Online, Mir, Alfa-Bank, Yandex.Money, Qiwi Wallet, Tele2, Beeline, Megafon, MTS, Euroset.

Advantages

A huge selection of ready-made templates that are adapted for mobile platforms
There are tools for creating your own one-page website from scratch
Detailed site analytics
Available telephony for customer communication

Flaws

High prices for services
No free plan (7 days free trial)
The interface may seem complicated to a novice user

Ucraft - free landing page builder

The service is suitable for both beginners and professional webmasters. Using the platform, you can not only create a one-page website, but also a business card, as well as an online store. The user has access to 19 ready-made templates, all of which are adapted for mobile devices.

Each template is built on the basis of blocks, which can be rearranged and removed if not needed by simply dragging the mouse.

The following services can be connected to the finished landing page: Google Analytics, Mail Chimp, Google Maps, Twitter, Instagram, You Tube, Disqus.

It differs from its competitors in that it has a full-fledged free plan:

Paid plans can be paid using Visa, Mastercard, Pay Pal.

Advantages

Convenient editor for creating your own one-page website
Free plan with hosting and 3rd level domain
There are tools for collaboration on a project
Ability to integrate a one-page website with popular services

Flaws

Few ready-made templates

Approximate structure of a one-page website

Now that we've chosen a platform for our landing page, it's time to dive into the theory for a bit. Let's talk a little about the landing page structure.

1. Heading

The header should display information indicating the unique characteristics of the product or service being offered. It is advisable to outline all the characteristics that distinguish your product from competitors.

It is permissible to use a subheading to clarify to users the information provided in the heading.

2. Logo, company name and contact information

A logo allows users to identify your company and increase trust.

The second important element of a one-page website is the presence of contacts. It is advisable to post not only the work phone number, but also the company address. Contacts are the main tool of trust; the user subconsciously understands that if a project has a physical address, then professionals are working on it.

3. Data about the product or service provided

To give the user the impression that he is personally testing the product, it is advisable to place on the landing page:

Real product photos;
Video recording (potential consumers trust this content the most).

4. Brand benefits

It is advisable to place the brand’s advantages in a block that will stand out with a catchy and exciting headline. Next, we compile a detailed list of benefits for clients from cooperation with your company. All benefits should answer the visitor’s question “Why do I need this.”

5. Description of services

In this block, the real value of cooperation is conveyed to the user in the form of a list of services.

6. Customer Feedback

A feedback form with which the client can contact you and leave a request.

An example of creating a landing page with your own hands using the LPmotor service

Let's try to create a simple landing page in the LPmotor constructor as an example.

The first thing we need to do is register with LPmotor.

In your personal account, click on the green “Create website” button.

Now you will be offered 3 options to choose from: create a website from ready-made blocks, from a template or from scratch. The easiest and fastest option is to create a website based on a ready-made template, so we choose this option.

Now we need to choose a template that will best suit your niche. For convenience, all templates are divided into categories: goods, services, information business, beauty and health, etc.

As an example, I chose a landing page that would be suitable for a wedding photographer. Immediately after you select the appropriate template, the system will ask you to leave a phone number to which notifications about applications will be sent.

If you haven't found a suitable template, don't worry. Just go back a step and try to create a website from ready-made blocks or from scratch. You may have to spend more time, but you will get a high-quality and unique landing page that is 100% suitable for your product or service.

Now you can edit the template to suit yourself: change photos, write suitable text, contact information, list of services, benefits, etc. In order to edit an element, you just need to click on it with the mouse. Everything here is quite simple and clear, so no questions should arise.

In the lower left corner there is an "Add Element" button. You can use it to add an additional block, section or basket to the template.

In the top right corner you will see a green “View Site” button. Here you can see what your landing page will look like.

At the top left, you can select a landing page display option: computers, mobile devices, and edit each option individually.

In the upper right corner there is a gear icon. If you click on it, a drop-down menu will appear. Here you can select “Manage” and you will be taken to the administrative part of your site.

From here you can manage all landing page functions.

The very first thing to do is change the domain.

You can choose any third-level domain (sitename.lpmotortest.com) or buy a second-level domain (sitename.com). If you already have a domain name registered with a third-party registrar, you can connect that domain to your site.

The next step is to connect Yandex Metrica or Google Analytics traffic counters.

To do this, you need to have accounts in Yandex and Google. Counters are created in one click and do not require any special knowledge.

In the notifications section, you can set up notifications about received applications via SMS, email, Telegram or VK.

In the “Analytics” section, you can view website traffic across different traffic channels and the conversion funnel.

In the “Extensions” section you can connect to the site the additional services and widgets you need: shopping cart, geotargeting, CRM, Yandex checkout, etc.

The very last step is publishing the site.

To do this, go to the “Desktop” tab and click the “Publish” button. From now on, your site will be available to users around the world.

I only talked about the most important functions of the designer. Surely, you will still have questions: what are A/B tests, what are SEO settings for, how to set up an anti-spam filter, etc. In this case, training videos are provided. You can view them using the “Training” link in the upper right corner of the screen. If you have any questions, feel free to contact support. In addition, you can also write in the comments to this article. I will definitely answer everyone.

Conclusion

Today we looked at the most optimal platforms for creating your own one-page website for promoting goods and services. Remember that the effectiveness of the project will depend not only on the platform, but also on the correct location of the blocks, as well as the information posted.

Hi all! Today I want to continue a series of articles devoted to the creation and on this page I will describe in as much detail as possible the process of creating a Landing Page with my own hands. But let me start my story with a little background.

In September 2015, I needed to make a landing page for my first info-product, and naturally I used Google search to find at least some instructions. But it just so happened that there was no real information that any beginner could master. Everywhere I go, there are advertisements for some expensive services. I’m sure many of us are not yet ready to shell out a ton of money every month for a subscription fee; I’m also sure that many would just like to experiment, try their hand at the information business, for which, again, they wouldn’t want to pay extra. “We need to somehow correct this situation,” I thought, and decided to figure it out myself.

I think my learning process will not be so interesting, so we’ll get straight to the point and finally find out how to make a capture page with your own hands. Let's start with the basics:

LandingPage(capture page) is a marketing tool designed to convert visitors into customers. The more convincing, clear and concise your proposal is, the less likely you are to be refused. Landing - should encourage the client to take an action, for example, buy something, subscribe to a newsletter, install some software, etc.

Landing pages, as a marketing tool, have gained great popularity due to the fact that they are created for a certain category of people, which means they provide a high percentage of conversion in their niche. Values such as 10-20% are very good and properly made landing pages easily collect a subscription base.

1. How to create a landing page yourself

Firstly, it is important to understand that a landing page is not only a beautiful design, but also the correct arrangement of elements, the right words, the right calls and dozens of other marketing rules. Even an inexperienced person can notice the structural similarity of many subscription pages and this is not an accident. The saying: “Why invent a new bicycle?” describes our situation perfectly. Therefore, before designing, you need to understand at least the operating principle of our bike.

1.1. Basic principles for creating a landing page:

Each element of the landing page must fulfill one, most important goal: to get the visitor to take action. Therefore, you should not add a bunch of little things that may seem to you just “cute”, “pretty” and the like.
Use marketing tricks. It's mostly about urgency and scarcity. Almost all landing pages have a countdown timer or a mention that there are so many copies left before the price increases. It works, it has been tested from personal experience, and it works so effectively that the result is sometimes amazing.
Freedom for your eyes! - Nobody limits us in size; we shouldn’t pile elements on top of each other. I decided to mention this because I have seen examples more than once where the authors apparently do not know what “indents” are.
Bright and modern design. During creation, open 3-4 examples of landing pages that you really like. See what they did and repeat until ideas in your head begin to generate on their own. For example, this was exactly the case for me.
After completing the work, ask your loved ones to look at the result. Any question they may have should make you think that the landing page is not perfect, since good work should ultimately leave the visitor with no questions.

1.2. Elements that every landing page should have

Let's start at the very top, where we usually have the heading. Naturally, it should be attractive, interesting and as intriguing as possible; in general, its goal is to capture attention from the first seconds and at the same time, your proposal should be clear from its content.
Trade offer. It should be described in such a way as to convey the essence; the juice itself should not be overused with repetition. Also, you should not think that if you repeat your translation instead of two or three times, then this will increase the conversion; on the contrary, you need to act gradually along the entire page. In this part of the landing page, I prefer to simply talk about what exactly the product will provide and list a few advantages that are important specifically for my audience.
If the landing page is small, then immediately place a call to action button next to it, such as: “Get”, “Pick up”, “Buy” and the like. Here I use bright red or contrasting colors to the background. After all, our main goal is to get the client to click here.
Tell us about the advantages of your product over other similar ones, why are you better than others?
Post an action card that details the process for solving the problem, indicating each step from the moment of purchase.
Next you should post some reviews. It is advisable not to invent them, but to find out from those people who have already purchased the product. Well, if there aren’t any, then you’ll have to scribble it yourself, and don’t give ten out of ten points, write reviews for a seven or eight. You can give the product a try to people well-known in your field so that they can give their feedback, preferably in video format.
Be sure to indicate guarantees of payment security, anonymity, conditions for returning goods and money, and so on.
Well, at the very end, in the footer - indicate your details, a link to the affiliate program, you can put social buttons, tell about yourself as the author, indicate contacts, and so on.

2. We make a landing page with our own hands

After reading the tips provided above, we can proceed directly to creating the page on which we will have a landing page. We will use the webcontractor program: WYSIWYG Web Builder version 9. Although now there is already a 10th version, there are problems with Russification, so if you are not an experienced webmaster, I recommend using the 9th version. We will also need:

Photoshop image editor;
Client for working with FileZilla hosting;
The hosting itself;
Well, and a domain name.

You may have a question about where to get these programs for free? I can only advise you to google it well; giving links to sites with pirated content is against my own convictions.