Popular topics of VKontakte groups. The best method for generating ideas for a VKontakte group

My respect, dear readers of my blog. Frankly speaking, I have never suffered from a lack of ideas. However, a recent meeting with the administrator of one VKontakte community made me think about something I had not encountered before.

Moreover, I had to teach this guy to generate something new. If I say that this was problematic for him, I will not convey 10% of the emotions that he experienced. It was hellish torment. For me it's more of a good experience.

So, let's figure out where the ideas for the VKontakte group come from. I will try to teach even a techie to use their imagination and generate something new. You may be able to come up with a unique topic for the community, section, or even specific posts.

Community thread

So let's start with the main topic. This is the most difficult thing. I understand, but I hope these three rules will help point you in the right direction.

1. The information you give people should be interesting and valuable.
2. You will not achieve popularity if you simply copy an existing public page or start copy-pasting other people’s posts.
3. Don't write about what you don't know.

It would seem that there is nothing new. I didn’t discover America, did I? But let's turn these rules around and look at them in more detail. Think about what interests you specifically? What do you know more about than others and do you have any hobbies?

If you are a brutal macho, then creating a group for girls is simply stupid. You will not be able (or it will be very difficult for you) to step into the shoes of teenagers every time and imagine what will really be interesting to them.

Take a piece of paper and start writing the words that come to your mind. What did you do today, yesterday, as a child, in your youth, what hobby have you always wanted to take up. Let it be just a set of words that only you understand.

“Wood carving, countries of the world, interesting facts, anime.” Perhaps you've always wanted to just lead Personal diary. Write down options that seem stupid at first glance. Take your time, this is the most important step.

Let this work take you a whole day or even a week. Please note that to work you will need to fight laziness and motivate yourself. You must really like the topic. Don't worry about how you will receive money. It's not that important now.

If the work is satisfactory, then there will be no problem with monetization. I'll tell you how to act.

Content

One more thing that I will never tire of repeating. The prize must be commensurate with the efforts of the competitors. If you ask a person to take a photo in your bar or restaurant with an expensive salad, and in return give him 50 rubles on his account mobile phone, be prepared that not a single soul will ever post a photo.

It’s not always worth putting yourself in the place of the contestant. You may not be part of your target audience. You are interested in the community, but you have never participated in anything. This also happens. Think and you will definitely succeed.

And finally, I would like to recommend to you the course “ From zombie to internet entrepreneur ”, which will help you understand the basics of content policy, teach you how to run your business and not abandon it due to lack of profitability after just a year.

I sincerely wish you good luck in your endeavors. Subscribe to the newsletter and learn more.

I have long been inundated with questions about making money on VKontakte. To be precise, by making money in contact using a group or public page.

I think that this topic is known to many, because it is heavily promoted, and, unfortunately, not in better side. The fact is that most people who teach how to make money on VKontakte say that it is very simple, just create a public page and, literally after a certain amount of time, you will receive an income of 30-60 thousand rubles per month. And this is only at the first stage, and over time there will be a tenfold increase in profits. In fact, most of what they say about making money on public pages is not entirely true, or better yet, an embellished truth.

Why do so many people care about this? Of course, everyone likes easy money, everyone likes to earn good money, everyone needs money for some of their needs, but not everyone wants to work hard for this. There is an opinion that making money on pabriks is a complete “freebie”, that is, you created a public page, promoted it a little and that’s it, you already have money. No, that's not true. In my course, which will also be in video format, I will reveal the whole truth. In it I will touch on such exciting topics as creating a public page, promotion, promotion, correct design, filling. I’ll tell you how to minimize the cost of a subscriber, how to create effective posts, what tools to use, what are the consequences of poor-quality promotion and much more.

Today I will tell you about the first question that all novice public administrators face in social network In contact with:

What topic should I create a group (public) on VKontakte?

On this moment exists three main themes, which are the most popular on the VKontakte social network and about 80 percent of all successful public pages are created on them. Main secret The choice of these topics is that they are relatively easy to promote and easy to monetize.

You probably already guessed, the most popular and most frenzied topic is humor. Our people love to have fun, laugh, love good mood and positive. In principle, this is quite good. It is very easy to get promoted in this topic, that is, the subscriber price will be minimal, from 30 to 50 kopecks. But the fact is that such topics are very difficult to monetize, because most of the audience for this topic are mainly school-age people. This audience is practically not solvent. Here you need to take the quality of your subscribers. I recommend that you think about monetizing this public with 300,000 subscribers; less will not be entirely advisable.

The second topic is business, money, success and everything connected with it. Great topic for a blog. But the cost of a subscriber doubles. You will have to significantly increase the budget for promoting such a public page, but, nevertheless, the result will be several times greater. This topic easy to monetize, because mainly a solvent audience gathers here, businessmen, enterprising young people, people with an active life position. Monetization starts from 50,000 participants, initially, of course, this is not entirely large amounts, but with further promotion, several zeros will be added to your income.

And the third one is women's themes . This theme is very effective. I know people who have made crazy amounts of money on these topics. The whole secret is that the female audience on VKontakte is more willing to subscribe to public pages than the male audience. Maybe the whole reason is in psychology and slightly different thinking. This topic is easy to promote and easy to monetize. However, women are such a specific audience that requires a certain skill that, in most cases, only a girl can understand. Monetization starts from 50,000 subscribers.

Summarizing all of the above, I will name the three most popular topics:

1. Humor

2. Business, success and money

3. Women's theme

The topic in which to create a public page and work is up to you to choose. If you feel that humor is closer to you, then create a public page about humor and fun. If you are interested in the topic of success, personal development, business, then choose a topic in this direction. And if you are a girl, then create a women’s public, since you have more chances to succeed in this topic than men. And remember, when promoting a public site, not only financial investments are important, but also the attitude towards it. It is important that you work with soul and full dedication, then things will go easily and quickly!

In the following articles I will tell you about proper promotion, how and where to buy advertising, how much it should cost, how best to monetize the public, how to design the public, where to get content so that visitors like it, and other important topics.

Articles on the topic

Greetings! Come on, tell me, how many of you have thought about how to create a VKontakte community and monetize this enterprise? I am sure that among you there will be those who tried to become the owner profitable group on the social network, he may even have filled it with content and designed it, but he never achieved the popularity of his brainchild and failed to promote it. That is why I decided to devote today’s article to how to promote a VKontakte group from scratch. You will learn a lot from my review interesting information, learn about what you need to do to the group flourished. All advice will be practical, and you can immediately apply them without putting them into a long box called “Tomorrow”.

Why are we doing this?

So, I would like to start with the fact that on the Internet we can find a huge variety of all kinds of public pages with different thematic focus. However, profitable in this diversity there are only individual units. I think you all understand that the scale of the project primarily depends on the efforts of its owner, the leader who leads his caravan through the endless desert of possibilities. The amount of capital calculated for the creation and promotion of a VKontakte group, in in this case are a secondary factor.

Well, imagine, you decided to a quick fix create a resource, recruit subscribers to it, and now sit and wait for the money to start flowing. I advise you to roll up your lip and wipe away the drool. Nothing in this world falls from the sky(and what falls usually does not bode well).

To earn a couple of pesos, you will have to use your head. First of all, think and decide for yourself, what exactly do you want to do? That is, decide on the topic your community. I offer you several options from which you can choose the one that seems most attractive to you:

• earnings from advertising and affiliate programs (in this case the topic is absolutely not important);
• maintaining a personal blog;
• creating a resource dedicated to your hobby(this could be finance, music, dancing or anything else).

Socelin for getting high-quality public subscribers

Detailed instructions for creating a community from A to S

Creating a VKontakte group from scratch

Setting up a group

Since we have more or less figured out how to create a community in contact absolutely free, I think we can move on to its actual at a construction site. To do this you need to do the following:

Promote VK pages and publics using Brobot

Decor

Since you and I are interested, we need to make sure that in our community there is sufficient number of participants. From design quality group will depend on its attractiveness in the eyes of users, and therefore I suggest moving on to this activity:

1. Upload a photo (avatar) to your community. Please note that the photo parameters must be 200*500 . Edit the photo and thumbnail, and then save the result.
2. Download links, leading to your website or other thematic community. Don’t forget to leave your subscribers your Skype, telegram chat link, Instagram page and YouTube channel. Edit all names and save.
3. If you are really interested in how to create a popular group in contact, then do not ignore this important point How " Latest news" Edit this block regularly, do not neglect the importance of fonts. Before saving the result, preview the page.
4. In chapter " Discussions» add new topics that will be useful to your readers.
   
5. Add videos to your project. It will be great if the videos are filmed by you and posted on YouTube. This way you will increase traffic on the channel.
6. When performing, remember that the sale of goods in it will be effective only if the “Photography Albums” are well maintained. Upload photos High Quality, make a detailed description of the product being sold, under each photo indicate the price of the product and a link to the seller (administrator or manager).
7. To the section " Documentation» you can download useful instructions and manuals. Owners of online stores can keep price lists or lists of services provided in this section, for example.
8. Don't forget about regular interactions with your subscribers. Conduct surveys several times a week, encourage people to express their opinions in the comments. It’s very good to use when expanding a group’s audience. promotions and competitions. They can be carried out once a month, for example.
9. For those who plan to do business in their group, you need to take care of adding products with a clear name and detailed description . Remember that the demand for a product will depend on how attractive the photo of this product is. Each product must have reasonable price, which also needs to be specified. Don’t forget to indicate who/where to pay for the order, in what form the payment takes place, how and where delivery is carried out, as well as what guarantees you give to your customers (cash on delivery, exchange option).
10. If you wish, you can change the group and make it public page. If you don’t know what the difference is between a public and a group, I advise you to read a separate article dedicated to this issue.
11. Create in a group convenient menu , make navigation easier. To do banner and wiki menu in the community I turned to specialists in this topic, if you need it, ask in the comments or write in a personal message - I’ll send you a couple of guys who are doing this. I decided not to waste time doing it myself, but there are a lot of manuals and articles on how to do these steps yourself on the Internet. You can use a search engine and check.
12. And, of course, take care of the quality of content. Please note that in the group, commercial posts must contain photographs and make up no more than 50% of the total material you publish. To increase the number of subscribers, pay attention to posts with fascinating information, do not forget that people are attracted by fun and a good sense of humor. Information presented in the form of images is more attractive.
    
13. So that clients trust you more and, as a result, advise their friends and acquaintances, provide them with the opportunity to leave feedback about your work. To do this, you can create an appropriate topic in the “Discussions” section. For regular customers offer discounts and give small gifts and bonuses.

Collect target audience for business with Pepper.ninja

How to manage a group?

To make adjustments to your community at any time, you just need to click on the three-dot icon located under your group’s avatar. In the window that opens you will see the following categories:

1. « Information", where you can edit the description, name and other fields at any time;
2. « Participants", which contains full list all subscribers of the group;
3. « Managers" Here you can add new or change the access rights of existing community administrators and editors;
4. « Black list» - a place where you can block unnecessary subscribers or persistent violators of the rules of your group;
5. « Links»;
6. « Community Statistics" This category is one of the most important and contains data on:

• Group attendance– the number of unique visitors, views, characteristics (age, geographic location, gender) of the audience that is interested in your group;
• Audience reach, which looks at your community’s posts in the “My News” section and data about your subscribers;
• Activities– actions of subscribers, reposts of your posts and reactions of other users of the social network to this data.

Results

Now that you know everything about how a VKontakte group is created, you boldly You can start implementing your own selling platform or increase the conversion rate of an existing community. Remember, your every action and decision affects how your subscribers treat you and what impression your resource makes on them. Don't stop there, be open to experiments and see you soon!

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Popular group VKontakte: rules for creation, design and configuration

If you decide to create a VKontakte group, you need to start by choosing a topic. Many VK community owners successfully promote them in the rankings and use them to earn money. Such a group must be lively, popular and have many subscribers. So, what group to create in VKontakte, how to choose a topic to make the public successful?

Consider your personal interests

In order for the creation of a VKontakte group to become the beginning of its successful functioning, it must be constantly filled, with news and interesting facts added, therefore, you yourself must be interested in the topic. For example, if you are fond of watching movies, it will not be difficult for you to search for information about new releases at the box office and on the Internet, write reviews for your community and add to photo and video albums.

Keep in mind that there are a lot of groups dedicated to cinema and film fans in VKontakte. Therefore, there is no point in duplicating the largest contact communities, such as “Kinomania” or “ Best films" There is no point in repeating it. Your public should stand out from others, for example, create interesting selections films based on your experience, or publish unknown facts about famous paintings.

Look for popular topics

Each group in contact will find its users, but for the most effective promotion in the ranking, its subject matter should cover the broadest possible topic and be relevant. This could be a self-development public page dedicated to business or spiritual practices. The topics “sports” and “music for sports” are gaining great popularity, as well as public pages with daily motivational quotes.

Based on the massive passion for video games, we can safely assume that a group about games will become quite popular. Users are also interested in entertainment and humor, movies, Unified State Exams, proper nutrition and weight loss, cosmetology, fashion, cooking and more, therefore, which group to create in contact is not an easy question.

Behind Lately Many public pages have appeared dedicated to popular science or interesting facts like “Did you know?”, “Book of Records”. If you like to learn new things every day, this is the right topic for you.

All those who study English language, are interested in thematic communities that talk about the most used English phrases, that's why groups like " Lexicon", are also in the top contact.

Thus, after assessing your capabilities and personal interest, viewing the most famous communities, choose a topic that suits you and devote time to your group every day - develop it, encourage user activity, then it will become recognizable and successful.

Today, perhaps every third user of the VK social network has at least once tried to create their own community or group. However, if earlier people sought to create a group just for the sake of uniting common interests, now a personal public page can become a source of good, practically passive income. Some have already managed to take advantage of this, while others are just planning to launch their own business.

It would seem nothing complicated. Create a group, invite friends and acquaintances to it, regularly post new information, and make a profit from advertising. Whereas in practice, everything turns out completely differently than many businessmen plan. Moreover, the most common problem is not the recruitment of subscribers or promotion, but the choice of the initial topic. Popular niches of communities of interest on VK have long been crowded, and by creating another clone of an already existing successful group, you are unlikely to succeed.

So how do you get out? What kind of group can you create that, on the one hand, will be unique, and on the other hand, interesting for subscribers?

Uniqueness is the key to success

I have already repeatedly talked about my unsuccessful achievements regarding the development of VK groups. This is despite the fact that the topic of my community was unique. Nowadays, in the search spaces of the social network, you can meet groups of absolutely any direction, from the stories of mad cucumbers to the next daredevil’s trip to the million. There is no point in creating a copy, since, having good original, people are unlikely to come to you. Creating something new is another question, even a problem. With creativity, even the most experienced craftsmen cannot create something unique.

I'll tell you how I did it. In each niche of VK there are additional so-called sub-niches, where the common interests of people are already scattered across other industries. In other words, if a person, for example, is interested in watching films and TV series and is a member of a large community of the same genre, then he can also be a member of groups with quotes, specific genre trends, and so on. So why not combine the best of everything into one to create a more convenient, larger community?

Competitor assessment

People are becoming more and more lazy now. The same YouTube is an example of this. Why read something if now you can just look and listen to the person reading? Then why switch between groups and get lost in news feed, if you can literally get everything you want in one place? It turns out that we have on our hands an analogue of a hypermarket, where you can find everything you need without additional trips to other stores.

Now choose your favorite niche, spend short review existing VK communities on similar topics and draw appropriate conclusions. How can you become unique in this case? Creating sections based on interests that could unite members of other communities, and preferably in a timely manner, could be an excellent solution to this problem.

You select the main interests of subscribers of other communities and implement appropriate sections on a specific topic to make it more convenient for the user to search for a new post if he misses it, and you get the result. The rest depends on your ideas and creativity.

Why is it even needed?

Exactly, why? Sooner or later you will have a question like:

• Why do I have so few members in my community?
• Why is there no activity?
• Could there be a mistake in the promotion?
• Still, the choice of topic is to blame?

If such “symptoms” appear, a person immediately begins to reconsider current strategies and change what, in principle, does not need to be changed at all. Again, don't do this. Everything comes with time and there is no need to change the chosen strategy at the first doubt, because this is how you can lose all your uniqueness, leading appearance your community to a standard template VK group, of which there are now hundreds.

If you are not satisfied with something, do not rush to draw conclusions and you will figure it out over time. This is not a matter of one month, so good luck!

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