Fashionable clothes and accessories landing page. Templates for business niches: wholesale supplies. Free landing page templates

Today we will discuss a rather competitive and in-demand area of business - wholesale supplies. As usual, we will analyze several examples from the Runet, and also demonstrate samples posted in the LPgenerator directory. Details below.

Runet landing pages

First landing page for wholesale supplies- Glav.Sakhar company. Actually, it’s already clear from the name what they sell. The header is meaningful. Here they simultaneously included the starting price, minimum order quantity, delivery geography, offered a promotion, placed a lead form, a CTA button, contact number. The design is ordinary, not impressive.

Behind the fold line are several points in which the company differs from the rest.

Below is a block called “Our Team”, where they placed a photo of an employee (we hope it’s real) and his message to readers. A text with a claim, if only because the authors are convinced - in 95% Russian companies treat customers with indifference. The source is like this interesting statistics unknown

The last page of the web resource looks like this. It must be said that it ends too unexpectedly, just in the third section. Here they placed a description of the work scheme - educational information needed by the visitor, and also decided to write a few words about the brand itself - also generally not bad.

There is no social proof other than claims that the company works with leading food companies Krasnodar region and South federal district. Therefore, the form “Any questions left?” very handy. Surely they will appear to the target visitor.

The second landing page for wholesale services presents orthopedic children's shoes from famous brands. Heder is more “restrained” compared to the previous one. Apart from the offer, logo, lead form, and CTA button, there are no elements here. There is enough information to understand the scope of the brand’s activities, which means the page fulfills its function.

Behind the fold line there is a promotion, there is a lead form (there are even two of them), the bonus offer is accompanied by an “urgency effect”. By the way, the presence of a second lead form raises doubts. It’s too intrusive a decision to post several call-to-action elements on one page.

The next section is a catalog of children's shoes with prices. Always a useful section.

Next comes, perhaps, one of the most beloved blocks by developers - let’s call it “the competitors are bad, but we are good.” Description own advantages- this is the necessary section, from it the user will learn information about the company and its methods of work. A block with the shortcomings of most competitors is completely different, its necessity is too doubtful, and besides, it is unlikely to be read at all - there is no interest.

Below is social proof that was both encouraging and frustrating. We were glad that they exist at all :) Even in different forms: reviews/certificates. We were disappointed by the reviews. It's a flaw on the part of the creators - apparently they simply forgot to remove several duplicate comments. Now the authenticity of this text is also in doubt.

The second is about the sale of crushed stone. Full version.

— sale of lumber.

We were given the task of developing a landing page to increase wholesale sales of designer clothing. Creation solution Landing Page was absolutely correct, since they work great in wholesale and B2B sales in general.

Niche analysis

The subject matter of designer clothing is quite different from the mass market market. First of all, of course, the cost of clothing. The high cost means more high level buyer's needs: it is important for him that the clothes fit perfectly, the style and exclusivity of the items matter.

Those who sell designer clothes understand this. Therefore, it is not worth emphasizing the USP on a high markup for the store: this can only signal low quality, because... The production of high-quality designer clothing is a priori expensive. The most important thing is that the clothes sell well. And for this you need 3 things:

Good cut
Continuity and compatibility of collections
Exclusivity and originality of models

If we manage to convey this to the client in the first 5-7 seconds that he is on the site, then half the task is completed.

That's what we did. The first landing screen immediately shows the product “face to face” and talks about the basic advantages of the brand.

Closing for the race

What is the goal of the landing page visitor? Find and order products for your store! And we must give him this opportunity. Great way to do this - give access to the wholesale catalog, which will be downloaded when filling out the form. (Perhaps a more advanced solution would be to provide access to a closed catalog on the website, with the ability to place a wholesale order online, but this solution requires much more time to implement, and we care about efficiency).

To help the client make a decision, we have supplemented the catalog download form with specific conditions that will be important to the client who is already close to making a purchasing decision, but still has doubts:

Low cost of the first purchase, which is very important for those who buy the first batch of clothes and are not yet sure that they will sell well
Free shipping is a classic offer that works great in almost any e-commerce project
Discount for large orders - for us it also works to increase the average bill
Redemption of incomplete size ranges is an advantage that is provided by most clothing manufacturers, but which they forget to talk about, despite its super-importance for many stores

Chips

In order for the user to interact with the page, we used a technique that we have repeatedly used in B2B projects (for example - in) - calculator. This is a classic technique used even by market sellers who let you taste fruit or literally make you try on clothes - you need to encourage the user to interact with the page, this helps him stay longer on the site and better evaluate his benefits, which ultimately leads to increased sales.

Also, on the first screen of the landing page it is used geotargeting in the title. This is very important for sales in the regions. The technology works as follows: we determine the client’s IP address, search for it in a database of city addresses and decline the city name automatically.

Designer

What is the most important thing in designer clothes? Of course, a designer! We couldn’t help but talk about the designer and founder of the Vereteno company, Lyudmila Mezentseva. It seemed to us not enough to simply list the shows, publications and regalia, so we tried to convey the brand philosophy in quotes from its leader.

Result

As a result of our work, we received not only high-quality landing page With high conversion, but a sales tool that provides a large number of wholesale orders.

Need to ? Write or call us, we will help you increase sales or effectively launch a new business line.

Today we will talk about the field of children's clothing and several other industries indirectly related to it. We will look at two examples from different cities in Russia, after which we will see what LPgenerator templates can be applied to this business.

Runet landing pages

The first example is a landing page for a Samara company. Pros: the offer is clearly presented here, in the foreground are four fashionably dressed children, at the bottom of the main window are brand logos. Relatively speaking, everything is not bad, but it would be great to add a bright call to action.

Below the fold line is a clarification of the proposal. Marketers focus on Italian brands and provide a uniqueness factor: “we select new models personally at presentations.”

Even lower, the first CTA appears - the opportunity to view the catalog online. You can note the harmonious combination of pastel colors.

In the basement" this landing page for children's clothing contains contact information - two addresses in Samara - and a map. There is also a link to the group on VK. This is all - which is slightly upsetting.

Marketers did not provide for social proof, duplication of calls to action, and there is also no lead form - although it would not hurt to collect contacts potential clients this area. After all, children grow up quickly, and they need different clothes, and Samara, although it is a fairly large city, is not worth throwing away clients there either.

The following case was developed in the Far East. Unfortunately, it's pretty mediocre. The image below shows the first two windows - as you can see for yourself, everything is very colorful, bright, and there are many irritants. Where to look first?

To our credit, the marketers added all the necessary elements: a lead form, a call order button (with a phone number), an explanation of the offer. The kid in the photo is looking almost at the data collection form - although the direction of his gaze goes a little higher, sliding along a tangent. This fact can be counted as a plus of the landing page, but the boy’s hands are aimed exactly at the upper left corner, which confuses visitors.

The second window contains fewer elements - accordingly, there is already more room for errors. However, the design itself can be noted as a disadvantage. Yes, the combination of blue and yellow seems to be consistent, but everything is done a little clumsily. The call to “download full price list"can be off-putting.

In general, why force people to download something? Is it really so difficult to post content on separate page? Many users may be wary of viruses, and in general, not everyone likes to download materials. As a last resort, it would be worth replacing the word “download” with “upload” - it looks more official, serious.

Oddly enough, after the second window everything gets nicer. The company’s advantages are well presented, clients’ “pains” and ways to solve them are clearly described, the work process is divided into five stages and presented through intuitive images.

The funny thing is, the CTA has changed. “Get a price list” sounds much better, agree. It’s as if the second half of the landing page was made by completely different people. Perhaps a full-time designer fell ill and was replaced by a smart freelancer? Or vice versa? :)

This is what the two most look like interesting pages, found by us through search engines. Now let's look at the templates from our service.

LPstore examples

Unfortunately, LPgenerator has this moment There are no templates or layouts specifically for the children's clothing business. But this doesn’t mean that you won’t be able to work with us - let’s see what you can use in LPstore to make a “children’s clothing” landing with a minimum of effort.

The first example is the most obvious. Landing page layout promoting fashion clothing.

By adding the word “nursery” to the headings and changing the image, you will have a great working layout for your business. The template is made in pink tones, the offer is explained immediately and clearly, and in the most convenient place, “at hand,” there is a CTA element with the promotion.

Below the fold line there is a price list with large fields for photos. The client does not need to download anything - best positions assortment you can place directly on the landing page.

Having gone further, clients will see a simple lead form (which is only a plus for it) and a block social proof. Let us note that for selling children's products via the Internet, reviews are extremely important - parental care and, as a result, great doubts about the quality of the product have not yet been canceled. Simply put, in the children's clothing space, a landing page needs to be credible, and social proof is the easiest way to achieve this. You can purchase this layout and customize it to suit the needs of your business.

Our other example, at first glance, is less relevant to the niche, but at second glance, it may also be useful. The layout promotes clothes for expectant mothers - but it can always be reconfigured with an emphasis on established mothers :)

Here, unlike the previous case, the background is light blue, but the arrangement of the elements is similar. Large, high quality photo models, phone number, an offer to take part in the promotion by clicking on the CTA element, and, of course, an explanation of the essence of the offer.

Below the fold line - the lineup, lead form and urgency factor. Among other things, the element of directing the gaze to the CTA button is involved. The promotion offer is explained in detail. If you do not plan to carry out promotions, you can place any other offer there.

The second example we analyzed ends classically - with a block of social proof. We emphasized the importance of this element earlier. Just below this window there is also large map, indicating the location of the store - you can view everything in more detail.

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Free website templates

On this page you can find more than 3,500 ready-made website templates and free landing pages (sometimes called free one-page website templates) that will allow you to make a website yourself without any outside help.

You can view ready-made templates sites for free and choose a ready-made site from them to continue working with them. You don’t need to have serious knowledge of design or programming to do this yourself, because using a website builder it is always possible to make a website for free with ready-made templates that are already divided into specific topics for your convenience.

In each section, a multiple selection of ready-made working sites allows you to choose required template to your liking. A list of these topics is located on the left in alphabetical order, so that anyone who visits this page can clearly and conveniently find everything they are interested in. And if you still aren’t satisfied with any of them, there is a special opportunity to make a ready-made website yourself. To do this, you need to change the location of the blocks or add new ones at your discretion in ready-made sites with content, or change the already proposed information with your own, replace photographs, text and contact information. As well as colors, fonts, add a logo and other features that the designer provides. Or you can create a completely new ready-made adaptive website and arrange all the blocks and menus yourself. At the same time, you are both a designer and a programmer in one key, but you do not have to have experience in this area, because our designer has adapted different variants actions, and they are automated for comfortable, proper operation.

IN this section collected landing templates page for the most different types business: from ready-made advertising sites for selling goods via the Internet and promoting various services to educational courses and trainings. These topics are selected by specialists who are responsible for the relevance and relevance of the idea for business on modern market, and then templates are created based on these ideas, while observing all the rules when designing and placing blocks in the template itself. this work is done specifically to improve and make the job easier for you. That is why you can, at one time or another, install any landing page template for free from the proposed ready-made sites any number of times.

Sales page templates are designed taking into account your intended business topic. Therefore, if you have already decided on the theme of your business and are starting to create a website for it, you just need to select the desired template landing page on our constructor and replace the information that is in the templates with your own.

Free landing page templates

1. Register on our constructor. When registering you are given 14 days free use, which allows you to save your budget at the initial stage.

2. Select the landing page template that suits you and install it. You can install templates and remove them. Create not one, but several sites, and then return to them later, going into projects. The number of sites you can create depends on your subsequent plan.

3. When editing a website template, you need to change the text to your own, written specifically for your business, upload videos and photographs made by your company about the work and structure of the business. You can also choose an interesting arrangement of blocks, swap them around (the main thing is that they remain located, pleasing to the eye).

4. Save your finished landing page template. And, in general, don't forget to save your actions that you don't want to lose. Any problems with the Internet or computer, and all your work will have to be restored.

All these free landing page templates were developed by 4 specialists who prepared ready-made texts for various business landing pages, carefully selected pictures, structures and videos so that you in this example understood how to create a landing page or later a multi-page website. Each landing template is a ready-made turnkey website for various business projects, which you just need to install and start using it for your own purposes. This is very convenient, because for this you do not need to be a designer, a layout designer, or have any special skills correct design and writing codes. Just apply the landing page template you like and start earning money right now, as you can create a website yourself in just a couple of hours and put it into operation.

How to create a ready-made website

We have also specially selected for you the best ready-made website creation templates, which can be found in the “Ready Websites” section. The templates presented there are ready-made mobile sites created taking into account all the rules known to us for creating a site. If you want your website to seem more advantageous compared to competing companies and know that all sorts of techniques were used to create your website to increase sales, you can always buy ready-made website templates by simply clicking on the template and then choosing any method convenient for you payment. This sale of ready-made website templates, already fully created and adjusted to all business standards, is carried out for your convenience and peace of mind, as well as to reduce the time when designing it.

That is why here you will find free one-page website templates for selling construction, legal and accounting services, for the sale of goods in various directions, templates of selling pages for wholesale sales of agricultural products and finished products, as well as many other areas that can be used as ideas for business. Also, ready-made landing page templates will give you the opportunity for free to start your own business on the Internet selling courses and trainings. They are especially popular in Lately. Ready-made websites with an admin panel are already adjusted to your conditions and requirements. To find a suitable landing page template, select the appropriate category on the right and view the templates that appear. You can also use the search.

Typically, online stores or catalog sites are used to sell clothes and shoes online. Landing pages in this niche do not appear so often due to their narrow focus. They are not suitable for selling a large assortment of goods, but they do an excellent job of promoting a specific collection, presenting a new product on the market, limited promotions, wholesale sales and other similar tasks. And today we have prepared for you 8 examples of similar landing pages for selling clothes and shoes.

1.

A good long landing page for designer sales women's clothing.

High-quality professional landing page, executed according to almost all the rules for creating high-converting landing pages, with a few exceptions:

firstly, there is no target CTA button on the first spread (we see it already on the next block under open form capture);
secondly, the lead form itself is somewhat longer than it could be (there is no good reason to ask users to indicate their city, while also requiring their name, email and phone number);
thirdly, the capture form accepts any, even incorrect, filling options and does not in any way protect landing page owners from spam.

This is the first thing that catches your eye. The second is a non-adaptive, technologically outdated layout. Otherwise, this is a good landing page with big amount good triggers, various blocks to convince the user, and regularly repeated target shape. There is also interactive element in the form of an online profit calculator for wholesale buyers. At the end of the page they even thank us for watching.

2. TALES

Another long landing page for the wholesale sale of women's clothing, typical for RuNet.

A landing page that pleases with its simplicity and clarity, the presence of all the necessary triggers, but disappoints with its frankly clichéd design. A large number of stock photos, simple copywriting that doesn’t work, and frankly customized reviews do not at all decorate this template landing page.

Otherwise, it is not made with the worst marketing and technical level. The animation is smooth, the layout is adaptive, but it can no longer cope with the requirements of the smallest screens.

3.Seam

Landing page for selling dresses wholesale from the manufacturer, with a good unique design.

The first spread, which is non-standard for landing pages in this niche, immediately catches your eye. It occupies only half the screen and does not contain any USP (unique trade offer), nor a CTA (Call to action), but it allows you to quickly get to clothing collections from the section of the store you are interested in.

TO undoubted advantages This landing page includes:

simplicity, ease of navigation and clear text;
beautiful responsive layout;
good responsiveness - the reaction of elements to user actions;
Excellent overall individual design, modern and laconic.

The downside is the need mandatory registration to perform a target action, moreover, with a long and complex form.

4. NOVAL

Budget short landing page for wholesale sales of men's clothing.

A modest landing page with flat design elements and a very good first spread:

in the header there is a logo with a comprehensive descriptor and contact number telephone number with a link to order a call back;
a short, specific title that everyone can understand;
good USP and CTA, as for a budget website.

The design, of course, does not shine with originality (template images, simple buttons and forms), but the landing page is very simple, there is nothing superfluous and everything works quite competently for the benefit of high conversion.

5.

An excellent short landing page for a sale promotion.

It is worth noting that modnaKasta has always been distinguished by first-class landing pages, high-quality and modern. This one, created to sell collections of fashion brands at 70% discount, was no exception either. Everything the user needs to perform a target action is placed on just two screens, without diverting his attention from the most important thing.

The value proposition is clear, the target button is at the beginning and end of the page, and best of all, the copywriting is great. The key trust triggers are compactly collected: benefits, logos, reviews. There are buttons for popular social networks and the ability to log into the main site using them; there are even download buttons mobile application. Considering the latter, it’s surprising that they didn’t work on responsiveness or creating a separate layout for mobile devices.

6.

Great Reebok landing page for the new collection sports shoes.

It would be simply amazing if a landing page like this famous brand, like Reebok, would not be an example of powerful design and marketing. An interesting implementation is a full-screen slider with capture points that, when clicked, show Additional information and target button. Attention is focused on the CTA button so often here that it is simply unrealistic to somehow lose sight of it.

7.

An equally great landing page for innovative shoes from Nike.

Landing page to promote new revolutionary sports shoes. Same powerful design, like its competitors, with a beautiful video background for the first screen, but a more restrained principle of placing the target button - it simply “floats” in the right corner of the site header. Very simple, stylish and effective landing page paige with cool unique feature- you can come up with a design for your own pair of shoes.

8.

Stunning landing pages from Adidas to promote 4 new models of sports shoes.

It seems that Adidas has surpassed all its competitors. They created a separate powerful landing page for each shoe model from their new collection and attracted iconic world football stars to this. The landing pages turned out to be responsive, effective, with strong calls to action and an emphasis on visual content: beautiful effects, a lot of photos and videos. Describe these 4 landing pages you can take a long time - evaluate them yourself (each at the end contains buttons to go to the other three).

Templates and layouts of landing pages for selling clothes and shoes from LPgenerator

Understanding the demand for the niche, we are ready to offer you a large selection