Why do Apple fans love queues so much? You're not an Apple fan yet

Do you want this iPhone 11?

At the beginning of 2019, images from triple camera. The design of the smartphone appealed to Apple fans and they called this iPhone “a failure” in absentia. Against the backdrop of this criticism, designers from the Halide company created a concept in the style of the tablets released last fall and the already legendary iPhone 5. Apple fans were completely delighted with the presented smartphone.

Designers suggested that Apple might actually release similar smartphone in future. IN iPad tablets With the Pro 2018, the company ditched the curved edges in favor of a solid industrial design with straight edges. New iPad Pro turned out to be similar to the iPhone 4 and iPhone 5, due to which they were highly appreciated by consumers in terms of appearance.

Apple can apply a similar design move in the case of the new iPhone, the designers thought. This will allow the company to significantly refresh appearance iPhone, and keep the design of your main devices consistent. In addition, having released the iPhone 11 in iPhone style 5, the company will certainly be able to play on the feelings of those fans who call the design of the “five” the best in history. And, according to a study conducted last year, there are many of them.

The iPhone 11 concept created in the style of the iPhone 5 was greatly liked by Apple fans. In a survey on the 9to5Mac resource, 76% of users immediately said that the design of the smartphone is great. However, only 10% of respondents prefer the current appearance of the iPhone to the conceptual design.

Previously we, which Apple will release in 2019.

This happens every year: Apple presents new iPhone, and crowds of loyal fans, like salmon to spawn, line up in unimaginable queues outside all brand stores. For example, just recently there was a start iPhone sales 5S and iPhone 5C. This day brought a record number of 9,000,000 sales. But why, oh why exactly do Apple fans love to line up so much? Why can't you wait one or two days? This question was asked by director Casey Neistat, who made a short film on this topic with Apple Store on Fifth Avenue in New York.

The video is posted below, but we warn you that after watching you may become disappointed in humanity. :)

Completely irrational

Let's be honest - there is no reasonable reason to stand in the cold at night waiting for the store to open. Of course, if this is not a queue for sausage in the perestroika USSR or a queue for water in central Africa. These people do not die of hunger or thirst. Although no - they are thirsty. Thirsty new smartphone. But why do they express their desires in such a wild form?

Surely most of them already have an iPhone in their pocket, which is not so different from the new one. In addition, smartphones are not so high in Maslow’s pyramid.

Moreover, anyone can order an Apple product online and it will be delivered right to their doorstep. To my honor, this times Apple did not accept pre-orders for the 5S model. But even if I did, the queues wouldn’t get any shorter.

So why are they there?

Here's the thing: Apple fans love standing in lines. Yes Yes. Understand that everyone is different. Some people love hunting and fishing, others love cruel cartoons filled with “sadism” and dark humor (fans of Happy Tree Friends are an example of this), and others dream of standing in line for a new iPhone.

For example, in New York, some people stood outside the store for 14 days. And it was completely pointless, since neither the media nor the public paid attention to them until the last night. Yes, these people stood outside the store for 13 days just like that, while they were fired from their jobs, and their wives moved in with their mothers in tears.

But here's what you need to understand: this is not about the product. It's about about the brand. The Apple brand is so powerful and compelling that people want to be associated with it at any cost. They want everyone to see them at the most important thing Apple store. They yearn to be identified with Apple and everything that Apple stands for: good taste, sophisticated design and minimalism.

For most marketers, such displays of love evoke two reactions. The first is the desire to make fun of crazy consumers. A completely fair desire, by the way. But as soon as they laugh it off, marketers begin to tear their hair out, asking the heavens how to achieve a similar effect.

Let's face it: on the one hand, Microsoft and Samsung are making fun of Apple with all their might. On the other hand, these brands are ready to do anything to get the same ones.

What's the secret?

And there is no secret. Roughly speaking, most companies are unlikely to repeat this. If only because Apple has been achieving success for 40 years, systematically developing its amazing cult. However, here are some tips that can be useful for any company.

1. Offer a great product

Yes, it was said above that people line up not so much for the product. And so it is. But the product must be first-class, and Apple products almost always boast amazing quality. Apple is so consistent with this that people are convinced that by purchasing new phone, they will not be disappointed.

2. Provide first class service

Have you ever had an Apple product repaired or contacted their support? Their service is amazing. They do everything they should and more, knowing full well that the moment a person comes with a problem is an opportunity to create a deep and lasting connection with them. You come with resentment and dissatisfaction, and leave happy. Oddly enough, but in this way support turns disadvantages into positives.

3. Be helpful

State why your business exists? Who are you useful to? What do you bring to the world? What is your mission? Apple probably understands more deeply than other companies what a mission is, what loyalty to its own traditions means. They have their own point of view and their own view of the world. This gives clients a sense of identification.

4. Don't try to please everyone

Apple openly admits that their products aren't for everyone, and there's no problem with that. Because of this position, customers who are convinced by Apple end up with a strong emotional attachment to the brand. IN Apple blog it's called "Cult of Mac". And they're not kidding: clients truly see themselves as members of a tribe, united by common rituals, beliefs and principles.

Of course, these tips are obvious. AND higher value It’s not they who have it, but Apple’s proprietary magic. To list all the things that led this company to success, you need to write a ten-volume book. But these tips may give you some inspiration and food for thought. You're unlikely to get your customers to line up in kilometer-long queues, but add passion to your relationship... why not? It's not that difficult.

High conversions to you!

How normal people become Apple fans and how to continue to live a healthy, full life - in Life's material.

Negation

Apple technology doesn't interest me. Because she's miserable. It's not functional. It costs too much. Am I stupid to buy accessories ten times their cost?

No, I really need widgets, I use them all.

No, it’s really extremely important for me to know at any moment what the weather is like right now, down to the degree.

No, life without file transfer via Bluetooth is unthinkable, and microSD cards still rule.

No, you can buy an analogue Macbook much cheaper.

No, it’s better not to update me at all than to send me firmware, after which the phone will work like a neurasthenic.

No, it's really important for me to change desktops and root my phone.

NO, I CAN'T USE A SMARTPHONE WITH A CAMERA STICKING OUT.

Anger

APPLE FANATICS ARE POSITIVELY CULTISTS! IF SOMETHING IS NOT IN THEIR IPHONE, THEY IMMEDIATELY GIVE UP THAT THEY DON'T NEED IT! ONLY BLONDES WITH WEAK MINDS USE THESE iPhones AND MacBooks! OR HIPSTERS, YOU KNOW WHICH IS WORSE!

POINT, BUT FOR A LOT OF MONEY! EVERY YEAR NEW STANDARDS AND CONNECTORS, AND THE HERD RUNS FOR NEW LACES - CHARGE YOUR PHONE! AT THE same time, THEY ALSO DISAPPEAR AFTER A MONTH! What about ITUNES? HAVE YOU EVEN SEEN THIS BASTARDIAN ITUNES?! ONLY FANATICS WITH CURTAINS OVER THEIR EYES IGNORE HOW CROSS THIS PROGRAM IS!

EVERY YEAR THEY DEMONSTRATE SOLUTIONS THAT THEIR COMPETITORS HAD A FEW YEARS AGO AND PASS THEM AS INNOVATIONS! I POKED IT IN A RESTAURANT - ALL IN ONE PLACE! THIS JUNK WITH A GLOWING APPLE IS NEITHER TO PUSH IN "DOTA" OR RUN "ARKGIS"! YES, I NEED ARKGIS, ALTHOUGH I AM A CONSULTANT AT ELDORADO!

Trade

Listen, okay new macbook seems good. Retina seems okay.

If I were into photography, I would probably get one for myself. But I'm not a photographer. And not a designer. Although sometimes a security guard wants beauty.

The new makos seems to be okay too. There you can now send text messages directly from your computer, that’s cool. And Siri searches for your last year’s photos from Gelendzhik independently and on demand. It's comfortable.

If I had an iPhone, I would definitely choose a MacBook, but I just don’t need it.

No, of course, I won’t buy this equipment for myself. I have specific needs, I need to steal software and music... Surely this is made more difficult. And I don’t want to be among these. Fanatics. They are really beaten off. They buy everything.

If only you could download programs from torrents... What? Is it possible there too?

If they made this 3D Touch normal and functional, I might be interested. I read that no one uses it.

Or they would have installed a normal battery... Or they would have started optimizing the software for Russian users, for them we are a third world country.

Maybe borrow a 4s from a friend. To be objective. Form an unbiased opinion, so to speak. You probably won't like it. Just for general development.

Depression

How I hate this Windows. Lord, well, as much as possible. How slow she is. Where is the logic anyway? Why are there two control panels, why? How can I remove the dancing woman from the corner of the screen? Why are they pushing all this built-in software? Why do I need this garbage? Why is it so difficult to remove? I can not take it anymore. I hate my laptop, but I won't admit it to anyone. What will mom say?

I hate my smartphone too. I want to tear out the nails of the person who wrote the shell for my Samsung and feed them to him. Even the gallery started lagging after two months. I'm already tired of installing custom settings and reflashing my smartphone. How tired I am. I want to go home. I can not take it anymore.

Adoption

I always liked iPhone design 4s. In my opinion, he is the most beautiful. It was developed under Jobs. Glass. Metal. Heaviness. I didn’t take it because I only had enough money for this model. You could strain yourself, borrow, save up. But this is of no use to me. I'd rather save my money for a MacBook. Now I need a MacBook, you know? There is no point in keeping Windows now. Ecosystem. She works. She is important. She's perfect.

They are called “fanboys”, “apple eaters” and other words that cannot always be said in front of a lady. People who count iPhones in a subway car and perceive love for Apple as a religion make you want to twirl your finger at your temple. But how far have we gone from them? Let's try to test ourselves by studying the symptoms inherent in such a disease as the worship of the Biteten Apple.

1. If the conversation turns to antiviruses, you do not miss the opportunity to say that you do not use them at all. You have a Mac, damn it!

2. You don’t call cases for your Apple devices cases, but clothes. “We went to the store the other day and updated our wardrobe.” Familiar words? Lord forbid!

3. The frame of the metal detector is the only place where you are willing to part with your iPhone. And soon they will force you Apple Watch shoot, what an ambush!

4. If you look into your friend's or acquaintance's Mac and see these icons in the dock, you simply cannot bring yourself to take this person seriously.

5. The “iOS vs” discussion makes you sad, because the argument of the “tank” supporters a priori comes from a sense of their own inferiority and the desire to somehow justify it. "Come back with normal phone, then we’ll talk.”

6. Maybe Earpods aren't the best best headphones, but you only use them. Why? If people around you see these headphones, it automatically means that you have an iPhone, and not the most old model.

7. Do you know what kind of woman this is and what her name is.*

8. You use Keynote presentations only to have your colleagues and classmates ask you, “How do you do that?” What will be your answer? Well, of course: “Yes, besides PowerPoint and Comic Sans, there is something else in this world.”

9. When going to a large unknown city abroad, the first thing you do is make inquiries about whether there is an Apple Store there.

10. February 24 is the main holiday in your family. And on October 9th you draw the curtains and light the candles.

*Well, how can that be? This woman's name is Susan Bennett, and this is the same actress in whose voice she speaks American version voice assistant Siri.