Download wordpress seo by yoast plugin. Quick setup of Yoast SEO. Social networks - Accounts

Hello, friends. I already told you that to increase traffic you need to optimize articles, but “naked” WordPress does not natively provide this feature. Don't despair! There are plugins that allow you to set title, description and other important parameters for SEO. One of the best is the Yoast SEO plugin, and we’ll talk about how to configure it correctly today.

What is this plugin for?

I will list the capabilities of the Yoast SEO plugin for a WordPress blog.

• Allows you to fill out title, description and keywords meta tags (I don’t fill in keywords - it’s outdated);
• Snippet preview for Google;
• Automatically builds an XML sitemap;
• Allows you to remove bread crumbs;
• You can confirm rights to Yandex Webmaster directly from the admin panel (convenient for beginners);
• Add semantic markup for social media. networks (Open Graph).

This is the block that appears when writing an article. Extremely convenient!

If you are using another plugin, please do so. But if you’ve given up on optimization, run and set it up!

After installation, the SEO icon will appear in the left menu.

Now about each section in detail.

Are common

You can set “allow anonymous tracking of the parameters of this site” - this will not affect the optimization of your blog, but developers will be able, based on the collected anonymous statistics, to make the plugin even better.

Be careful with the “reset to default” button. Once you have everything set up, do not click it, otherwise the headings and structure may change, which will negatively affect the blog.

General – your info

Here we set the name of the site and its description “Website name” and “Alternate name”.

In the “Company or person” section, select “person” - private person.

Webmaster Tools

As I said, very convenient feature for those who are afraid to get into the code.

You simply paste the resulting meta tags into the fields, and the Yoast SEO functionality itself will display them in the template between the “head” tags.

Safety

Headings and Metadata - General

Be sure to check the “Enable force rewrite titles” checkbox. It allows you to overwrite standard headers with those that we will create ourselves.

“Title separator” is a symbol that is placed between the title of the article and the name of the site, for example: “SEO plugin for WordPress - Webvim blog.” I don’t use this format; I don’t think it’s the best for blog promotion. I’ll show you how to set this up later, for now just select any one.

Homepage

Set the title and description for the main page.

This depends on what template you have installed. Most often, on the main page they are displayed the last notes, then fill out both fields. I wrote my blog myself and instead of the main one I have a separate page and the description is taken from it. I advise you to fill it out - it won’t be superfluous.

Post types

There are several types of posts in WordPress: we are most interested in “posts” and “pages”.

We set a simple template, like in my screenshot. And for maximum effect We will fill out the title and description on each page.

Taxonomies

Taxonomies include categories and tags (labels). These pages can also be promoted as posts.

I use the same template for all types. This is not so important here; we will still fill out the tags on the categories page.

Archives

We do the same for dates, check the “noindex, follow” and “disable archives” checkboxes.

On the same tab below there is a section “Special Pages”.

Set the title template for search pages and 404 pages. I installed a search from Yandex, a separate page is displayed for it, but most have a standard search, so you fill out all the fields.

• “%%searchphrase%%” - search phrase;
• “%%page%%” — page;
• “%%sep%%” is the separator, the one we chose above;
• “%%sitename%%” is the name of the site.

Headings and Metadata - Rest

I unchecked all the boxes here.

• “Noindex for subpages and archives” - I don’t hide such pages;
• “Use meta keywords” - I don’t use keywords, they are outdated;
• “Tags noodp and noydir” - for the Yahoo search engine and the DMOZ directory, which are not relevant for Russian-language sites.

Go to the next section in the left menu.

Social networks - Accounts

Facebook

Adds semantic markup for Facebook.

Twitter

Metadata for Twitter. In addition to the checkbox, select “Summary content with a large picture” - an image will be inserted into the tweet, and, as we know, there are more clicks on such tweets.

I leave my Pinterest and Google+ tabs empty. First social the network is not popular in the CIS countries, and the second, after 2014, does not support displaying the author’s photo in search results, so there's no point.

XML sitemap

One of the most important sections in the WordPress SEO by Yoast plugin. Read carefully!

The XML map shows any changes on the blog to search robots. Without a map, the blog will be indexed extremely poorly, and particularly distant entries may not be reached at all.

We enable the construction of a site map by checking the first box. If your site is slow, try decreasing the value in the “Max entries per sitemap” field. The default value is 1000 and most users do not experience problems.

Sitemap with list of users

I am writing a blog alone, so I checked the “Disable sitemap with a list of authors and users” checkbox so that there would be no unnecessary information in the site map.

Post types

Taxonomies

We exclude labels and formats from the map.

Breadcrumbs - bread crumbs

We check the “Enable breadcrumbs” checkbox and paste the code that is offered to us into the template.

Yoast SEO is a WordPress plugin that customizes website pages for correct display in search engines. He will help:

• avoid problems and possible sanctions and filters from search engines for duplicate content;
• will configure the output title, meta description And meta keywords;
• will create a sitemap sitemap.xml ;
• will make a breadcrumb breadcrumb trail ( breadcrumbs);
• will help remove category stems (/category/), stop words and replytocom from comment URLs;
• will configure redirects from child pages of media files to parent posts;
• and much more useful for internal search engine optimization site.

Where to download and how to install the Yoast SEO plugin

Quick setup of Yoast SEO

Here's a reminder on how to quickly set up Yoast SEO on a new website.

If this is your first time encountering this plugin, some things may seem unclear to you. In this case, I suggest skipping this section and going below to the full Yoast SEO setup.

1. We enable the full functionality of the plugin. To do this, go to SEO - Dashboard - Feauters and move Advanced settings pages to Enabled, then down and save the changes.
2. New items will appear in the sidebar. Let's go to Headings and metadata(http://example.com/wp-admin/admin.php?page=wpseo_titles)
3. IN Headings and metadata We go through all the tabs and delete the %%page%% %%sep%% %%sitename%% construction everywhere. Typically, only the first template remains, for example %%title%% . Save the changes.
4. Also in Taxonomies(http://example.com/wp-admin/admin.php?page=wpseo_titles#top#taxonomies) delete the word Archives from the beginning of each line. Save the changes.
5. In the last tab Other(http://example.com/wp-admin/admin.php?page=wpseo_titles#top#other) Subpages of archives set disabled , save changes.
6. In the sidebar go to XML Sitemap(http://example.com/wp-admin/admin.php?page=wpseo_xml) and XML sitemap functionality enable (enabled). We go through all the tabs, turn off the author map and make sure that the required types of posts, pages and taxonomies are present in the map sitemap.xml. Save the changes.
7. In the sidebar go to Additionally. We turn on the breadcrumbs navigation chain, write the text of the link to the main one, indicate in the post chain Heading. Save the changes. To insert breadcrumbs into a template, use:
8. In the tab Permalinks(http://example.com/wp-admin/admin.php?page=wpseo_advanced&tab=permalinks) put down:
   1. Strip the category base- Remove ;
   2. Redirect attachment URLs to parent post URL- Redirect;
   3. Remove the ?replytocom variables- Remove.

   Save the changes.

Above was an example of a quick Yoast SEO setup. This is a kind of cheat sheet for those who are not setting up a plugin for the first time. If you are not one of them, then we will consider all the settings in detail.

Full Yoast SEO setup

Now that the plugin is installed and activated, let's move on to setting it up. A separate SEO section has appeared in the left sidebar at the bottom, go to it:
http://example.com/wp-admin/admin.php?page=wpseo_dashboard

Inside we will be shown several sections:

1. Dashboard
2. Are common
3. Features
4. About Me
5. Webmaster Tools
6. Safety

Let's consider all these points in detail.

Dashboard

Dashboard or Desktop. This displays various messages and notifications that you should pay attention to.

For example, in the screenshot above we see 1 problem (the default site name is set, you need to register your own) and 2 notifications (suggestions to use the plugin configurator and connect the site to Google Search Console). We just installed the plugin and we can use the configurator, but it won't be enough to full customization, so I'll skip it and go straight to reviewing the plugin and fine-tuning it.

General

The second section, which can be accessed at http://example.com/wp-admin/admin.php?page=wpseo_dashboard#top#general

It contains the following functionality:

1. Configuration wizard— here is a configurator that you can use to pre-configure the plugin in several steps. You can skip it;
2. About the creators— information about the creators of the plugin;
3. Restore default settings— here you can reset the plugin settings to the original ones if something went wrong.

Features

The third section is Features. Available at http://example.com/wp-admin/admin.php?page=wpseo_dashboard#top#features.

Knowledge Graph (About me)

Fourth section - Knowledge Graph(About Me). Available at http://example.com/wp-admin/admin.php?page=wpseo_dashboard#top#knowledge-graph.

Why is all this needed? Google will use them for its Knowledge Graph.
And also, he can use this data in search results:

Webmaster Tools

The section is located at http://example.com/wp-admin/admin.php?page=wpseo_dashboard#top#webmaster-tools.
In this section you can quickly confirm your domain ownership in Google panels Webmasters and Yandex Webmaster.

If you have already verified your domain ownership, skip this section.

Google Search Console

To verify ownership of the example.com domain in Google Search Console:

Yandex Webmaster Tools

To confirm ownership of the example.com domain in Yandex Webmaster Tools:

Security

The section contains only one function: Security setting, and is located at http://example.com/wp-admin/admin.php?page=wpseo_dashboard#top#security

By default (disabled), the Yoast SEO metabox on each post does not allow authors to change the post's view permissions search robots(meta name robots noindex) and also override canonical link(link rel canonical). Therefore, if you trust the authors, you can enable the ability to change these vital above parameters in posts for everyone, not just site administrators. Otherwise, leave everything as it is by default - disabled

Headings and metadata

This section is responsible for how tags are displayed in the code in the head section