Customize yoast wordpress seo titles and metadata. Search Console - Yoast SEO. How to Import Metadata into Yoast SEO

There are many SEO plugins created for WordPress that allow you to configure optimal settings site for search engines. However, sometimes for efficient work requires installation of several plugins at the same time.

So I decided to work with the plugin Yoast SEO, which includes many well-known features of other plugins.

Yoast SEO is the driving force for optimization WordPress in search engines. However, setting up this plugin may be a little difficult for some users without basic SEO skills. Incorrect settings can stop the site from being indexed by search robots, or allow bots to index that part of the site that is not worth it.

Before we get started with the plugin, let's take a look at its main capabilities:

And in order to safely promote your site, without worrying about the correct settings of SEO plugins, I advise you to use the services of professionals. For example, zenlink.ru offers services for promoting sites where the least participation is required from the webmaster. The studio employees will do everything themselves and increase your high-quality link mass.

If you are using any SEO plugins such as All In One SEO, Old All In One SEO, Headspace 2 or others like that, you should start by importing the settings.

After installation and activation Yoast SEO it should itself detect plugins from which it can import settings and display the corresponding message:

If this does not happen, go to the “SEO” → “Tools” page, there select the “Import from other SEO plugins” tab.

On the page, mark the previously used plugin and click “Import”.

This will allow you to save all the specified titles and descriptions of individual posts that were specified when working with other SEO plugins.

After successful import, you will receive a corresponding message with a recommendation that the old plugin, in our case All In One SEO, can be deactivated and deleted.

Headings and metadata

This is one of the most important sections of the plugin, which needs to be configured with care. special attention, so as not to disable/enable an unnecessary option.

Are common

It's special here important settings no, only selecting a separator in the page header. The separator is the symbol that is displayed, for example, between the title of the post and the name of the site. Users see them in search engine results and in the title of the tab. Choose the one that visually suits you best.

Homepage

Here you must configure the settings for the home page title and description for search engines.

Post types

Here are the SEO settings for blog posts, pages, and media. If you are still using additional types materials, then the corresponding section will also appear on this page.

Initially, the names had this pattern:

%%title%% %%page%% %%sep%% %%sitename%%

However, I only left:

%%title%%

%%title%%– name of the post/page/media file.
%%page%%– if a post or page is divided into several parts, then this code will display something like “2 out of 3”, that is, page navigation.
%%sep%%– instead, the separator that we selected before is displayed.
%%sitename%%– is responsible for displaying the name of the site.

In the "Meta Description Template" field I inserted %%excerpt%%. In theory, this value is indicated according to the standard, but I still wrote it down just to be sure. %%excerpt%% is responsible for displaying the generated description of a page or post if it is missing. If you yourself compiled this description when writing the material, then your version is taken as the basis.

Meta Robots– be sure to indicate “index”, this means that you allow search engines to index this material. Otherwise, if "noindex" is enabled, then posts or pages will not be indexed.
Date in fragment preview- if you have news portal, then the date should be displayed in snippets. In fact, you can also show the date for a blog, but I decided to hide it.
Yoast SEO meta box– allows you to hide the headers and metadata settings panel block.

In the end I use these settings:

Taxonomies

The settings here are identical to the previous paragraph, only tags and categories are provided here. Since I prefer to hide these pages from search engines, I set noindex everywhere.

The name template was left standard.

Other

This is the last tab in the “Headers and Metadata” section and I left everything as is, that is, like this

And now in more detail:

Archive subpages - I set “noindex” to avoid duplicate pages, and I also want to keep a list of indexed pages without any “garbage”.
Use meta tag keywords? – I disabled this option because I’m not going to write keywords for each individual blog post, especially Google already he officially declared long ago that he does not take them into account.
Force noodp meta robots tag sitewide – prevents search engines from using DMOZ descriptions for your site.

Social media

I can’t say anything particularly useful about this, as I don’t use this settings section on my website, but I’ll try to roughly describe the situation.

If, in addition to your website (blog), you have pages on social networks, then you can report them to search engines and link your social network account to the site.

Open Graph needed to optimize your website for a specific social network. Using a plugin Yoast SEO it's very easy to do.

On the "Accounts" tab, you must fill in the fields like this:

Next, on the appropriate tabs, you can configure the display of the announcement of the material separately for each social network. Settings for Facebook and Twitter, for example, are a little different, but still not a big deal.

If you really need to make settings in this section, then according to the instructions of the plugins you will understand everything.

XML Sitemap

The reviewed SEO plugin has the ability to create and customize XML maps.

Enabling this feature will force the plugin to take care of your map for search engines.

In addition to generating a site map, the plugin allows you to perform several other useful manipulations.

Authors map

If registration is enabled on your site and many authors write to your blog, then using this function you can add a list of user data to the map.

My function is disabled because registration on the site is disabled and I am the only author. But even if this were not so, I doubt that my decision would change.

Post types

In this section, you can choose what types of records your XML map should contain.

As you can see, my map includes blog posts and regular static pages. But I decided to exclude media files so as not to clutter up the map... and my illustrations are far from unique.

Excluding records

IN updated version plugin appeared new feature– exclusion of a specific record or page from the site map. I won’t even say in what case this will be useful, however this opportunity There is.

To exclude materials from the map, simply indicate the IDs of the records separated by commas.

Taxonomies

Finally, setting up your XML map for search engines, you can exclude categories and tags from it, which, as you noticed from the screenshot, is what I did.

Additionally

As of today, the section has three breadcrumb tabs; permalinks and RSS. All these sections are included in the functionality of the plugin for a reason, so let’s move on to familiarize ourselves with them

Breadcrumbs

The function is better known as “Breadcrumbs” and allows you to show the user the path to the page he is on. It can be very convenient for ordinary readers, but it is more effectively used as part of SEO optimization.

It has simple and intuitive settings.

But the implementation of displaying a chain is more complex and requires some knowledge from the user, since you will have to slightly change the code of your theme. Namely this code:

need to be inserted into files single.php and/or page.php. Usually bread crumbs are located above the header of articles or pages, so the code must be inserted before the header output code.

In some templates you can insert this code at the very end of the file header.php your topic.

Permalinks

There are several points in this section:

Changing category addresses. Allows you to remove the /category/ prefix from site category URLs.
Redirect to parent record . Since all attachments to a post are stored as separate pages in the database, I recommend enabling this feature as it will create a redirect from those pages to the main post.
Variables?replytocom. Sometimes the “extermination” of ?replytocom creates difficulties for webmasters, but in the reviewed plugin, ridding the blog of these variables and duplication of content can be done with just a click of one button.
Stop words in URL. There is also a feature that will allow you to automatically remove stop words from the URL of your posts. I advise you to enable the function.
Redirecting Bad URLs. I don’t fully understand what exactly this setting does, but the plugin recommends not using it. Therefore, we won’t... Those and other pages should respond with the code “404 – page not found.”

RSS

We leave everything as is. The function is quite useful, it allows you to add some content to the RSS feed. In our case, the plugin adds as standard to each entry (in the RSS feed) additional link to our blog. This will protect copyright and identify our blog as the original source, because there are many rabbers who steal content through RSS.

Tools

A truly interesting section of the plugin, as I have never seen anything like it anywhere else. There are four tools:

Group editor– allows you to bulk edit titles and descriptions for blog posts.
Import and export– allows you to import settings from other SEO plugins.
File editor– makes it possible to edit robots.txt and .htaccess files directly through the site console.
Recalculate SEO score– makes an assessment of website optimization and gives advice on how to improve it.

Plugin settings on the post editing page

In addition to SEO settings for the site as a whole, the Yoast SEO plugin works separately for each post. That is, when editing/creating a new blog post, you can optimize it to suit your needs. The plugin also gives recommendations for improving the article from an SEO point of view.

The first section of the block allows you to edit the snippet, that is, specify the title and description for search engines, as well as the address of the entry itself.

In the “Focus word” field you can specify the desired keyword and the plugin will provide you with configuration recommendations.

Somehow like this. I’m sure I missed a lot of things, but the main nuances were described, and if you have questions, I’ll be happy to answer them.

Plugin WordPress SEO(full title - WordPress SEO by Yoast) a real find for those who want to expand their capabilities standard set from WordPress. Its main function is technical SEO, a set of measures to increase the site’s position in search engine results.

In other words, under equal conditions, your site with WordPress SEO will be higher in Google or Yandex positions than a competitor’s site that does not use or this plugin, or other SEO similar.

Download and install:

Administrator's turn part of the VP itself:Plugins -> Add New: WordPress SEO by Yoast(install, activate);
Or from the office. website: WordPress SEO by Yoast (move and unzip to Your_site/wp-content/plugins)

You need to keep your eyes open with this plugin! Incorrect settings may reverse order not to improve the “SERP positions”, but on the contrary – to also “help” to throw out part of your site from the search, reduce the text, etc., create a conflict with other plugins...
Think seven times (check), and “Save changes” once

All about the WordPress SEO by Yoast plugin. Settings

It’s impossible to tell “everything” about this plugin. Because it affects changes in important promotional attributes. To understand why one way or another, you will have to make appropriate digressions into SEO basics, and not only. And then this article will turn into a whole talk.
Therefore, only the settings are given below, and why exactly this is so - Google to help, we study the corresponding mat. Part.
But here, below, are all the important and not so important settings. And therefore, the loud name “All about the plugin...”

So, after activation, another menu appears in your VP admin panel: “ SEO“, responsible for the settings of this SEO plugin.

In addition, all sorts of windows will flash: “Allow...”, “Subscribe...”. Click “No” everywhere. Although, it doesn’t matter (I just don’t like intrusiveness or an overabundance of information...)

Let's go through each submenu, top to bottom, left to right...

— It doesn’t matter, it’s recommended, but not essential...
- Very, very important settings.

1. SEO -> Admin Panel

You can leave everything as it is, or at your discretion, the only thing you may need over time is to fill out two fields (I underlined them). These fields are identifiers that are needed to confirm that this miracle site belongs to you.

Confirmed via special code, which is assigned to you when you register a new site with Webmaster from Google or Yandex.

However, I immediately install Google Analytics; you don’t need to enter the code from Google.

There are no special settings here. We can move on...

2. SEO -> Headings and metadata

2.1 SEO -> Headings and metadata: " Are common«

No comments, I already indicated why above...

2.2 SEO -> Headings and metadata: " Main menu«*

*Some VI templates do not have the ability to edit here. It's OK …

You can leave everything as is, or come up with your own template. But it is recommended to write your own meta data for each post or page (title template - also known as “title”, meta template ... - “description” ...) I’ll say more about this at the end.

Where %%page%% - corresponds to the variable - page name, %%sitename%% - site name, %%sep%% - "-" symbol, %%term_title%% - category, %%date%% - date.

2.3 SEO -> Headings and metadata: " Post types«

Post, Pages:

Media files

If you have these original media files (pictures, videos), then uncheck all the fields. Otherwise (if “borrowed” on the Internet):

2.4 SEO -> Headings and metadata: " Taxonomy«

Usually like this:

But it can also be the other way around. Those. at the top Prohibited - with a tick, at the bottom Allowed - without a tick. But no way: both are allowed (without a checkmark), but both can be closed from being included in the search engine results (i.e., both have checkmarks).

2.4 SEO -> Headings and metadata: " Rest«

"Special Pages" at discretion.

3. SEO -> Social networks

Uncheck " "

You may eventually need the “Google+” tab; in “Owner’s page on Google:” the address of the page from Google+ is written (obviously, we can do without a picture).

4. SEO -> XML Sitemap

This CML sitemap is a map (a list of all pages and posts on the site) created specifically for search engines. It speeds up the entry of new pages/posts into search results.

You can leave everything as is. Or …

Remove (do not exclude from the map) - if your media files are unique, otherwise - leave as is.

Exclude tags and format if your categories are open to search engines (however, it doesn’t matter).

BUT! On some templates, this built-in CML generator in the plugin conflicts with the template itself. Or conflicts with other plugins. It is recommended to turn it off until everything is installed and configured. And then turn it on, see - if everything works, then so be it.

If something doesn’t work, and the map looks unclear at your_site/sitemap.xml, it’s better to install another plugin (for example, the best is considered to be: Google XML Sitemaps).

5. SEO -> Permanent links

Don't remove categories, many plugins and other WordPress settings use them. By the way, for some templates this is impossible to do. Those. one day you will bet new template- and all internal links will refer to non-existent addresses...

6. SEO -> Breadcrumbs

There is nothing remarkable here, except that this built-in utility often conflicts with templates. If you installed the template, there were “crumbs” there, but after installing this SEO plugin, they disappeared, alas, this plugin’s fault. To be treated - enable the corresponding setting here (in red).

Yes, also, as a rule... In general, see for yourself (second red line)...

6. SEO -> RSS

At your discretion, you can leave everything as is...

7. SEO -> Everything before “Edit Files”

Utilities: “Import and export” - allows you to save settings or take them from other SEO plugins. The experts will figure it out themselves; there is nothing for beginners to do here yet.

“Mass editors” - allow you to edit the same meta data (title and description) in bulk. In my opinion, it is a useless and inconvenient thing. Better pens in each article.

8. SEO -> Edit files

Allows important files( and .htaccess) edit on the fly. I had a couple of incidents because of this (half the site was removed from the index, traffic dropped, and I didn’t know why. It turned out that the file was saved incorrectly thanks to this editor in the plugin).

How to work with WordPress SEO by Yoast

After activation and all settings, the following field will appear in the editor of pages, posts and other things (depending on the “WordPress SEO Meta Box: Hide” settings):

(1) - hmm, how can I put it briefly... For example, you have a request to Google: “Buy a Bathtub.” The whole article is about this. So the plugin will calculate how suitable this article is for “Buy a Bathtub”.

Since we started about Baths:

What you enter in (2) will appear in the search results in place (2).

What you quote from your given article in (3) will appear in the search results in place (3). This is true for Google, but not for Yandex.

Pay attention to “buy a bathtub” in both field (2) and field (3) - the request is present in both, highlighted in bold. Try to do the same.

Flaws WordPress SEO by Yoast

Lots of settings, easy to get confused, forget...
The plugin significantly loads the hosting processor. But he also does a lot of work.

Alexander

Yoast SEO is a great plugin that helps you customize your website search engine promotion and correctly tailor articles to the desired search queries. Below you will find full video on setting up and using Yoast, and this will be a text version of the instructions.

So let's start setting it up. Eat quick option settings, I’ll tell you about it right away.

Achtung! All code described in this article must be added to your theme's functions.php file. But it's more convenient to use.

Quick Settings

I have prepared for you special file with settings. Just download and import it

Attention! Current version of Yoast SEO 7+. In this version, there have been dramatic changes to the interface. The settings information in this article is temporarily out of date

How to import? Very simple: go SEO → Tools → Import tab

Upload the downloaded file and that’s it. If the import is successful, a corresponding message will appear.

Now all that remains is to add your data in the Information and Social Networks section.

Setting up Yoast SEO

Now let's go in detail and in order. And first we have General Settings

General settings

Console

Various messages will appear on the Console tab indicating problems that may occur. If everything is configured correctly, then usually there are no problems.

Are common

Settings Wizard allows you to configure Yoast in visual mode. That is, everything that is written in this article is only more beautiful.

Counter text links — special functionality of the Yoast plugin. Allows you to analyze internal links and correctly configure internal linking.

About the creators— the section allows you to view information about the developers of the Yoast plugin.

Restore default settings— reset all settings to original ones. Sometimes it is necessary.

Possibilities

This is where the settings begin. Not everything on this tab needs to be included.

Readability analysis and SEO optimization Usually they are turned on, but if you turn it off, these important tabs in the Yoast metabox will be cut off when editing an article.

And the whole point of using the Yoast SEO plugin will be lost.

Switch Additional settings disables all additional functionality of the plugin. IN previous versions This plugin was disabled by default and the settings were not shown.

Setting up Ryte— includes the ability to integrate into a special, imported service for monitoring the indexing of your site. It costs some crazy money and does not work with our search engines. You can and should turn it off. And you can also monitor it through Metrica.

Admin Panel Menu— duplication of various information in the top bar.

I usually turn this functionality off, but if it’s convenient for you, you can leave it on.

Key Content— special Yoast functionality. If the site has several articles on the same topic, it allows you to indicate the most important article. You can turn it off if you don't intend to use it.

Text link counter. I already mentioned this above, if you’re not going to use it, turn it off.

Information about you

On this tab, it is advisable to indicate what you need. This information necessary for correct formation basic For me it looks like this

For a commercial site you need to do this

These settings help generate the desired snippet in search results. For example, this site looks something like this

Webmaster Tools

This tab is intended for conveniently adding a site to the webmaster accounts of various search engines. Receive the data and add it to the required fields. The video above explains this in detail.

Safety

WITH general settings finished. Watch the video for details starting at 2:22.