You cannot create a facebook username. Company, organization or institution. Which page category should you choose?

Facebook's interface design changes with enviable regularity. The same applies to all procedures/actions in social media. network, including the procedure for creating new public pages. Consequently, at the time when the reader gets acquainted with the contents of this article, some points ( appearance certain elements social networks, required actions and their sequence) may change.

The point is not important, because within the framework of this article we will not so much show which buttons to press, but rather give answers to slightly more fundamental questions: how to correctly create a page on FB, how to come up with a name, how to decide on a category, etc. So, from words to action...

On any Facebook page, click on the rightmost navigation bar icon (the arrow on the blue stripe at the very top of the site), and in the drop-down menu, the first item is “Create a new page.”

First screen (1 of 2) creation public page on FB with the same title. In the text gray we are reminded: “it’s free” :). Below, in the center of the screen, there are 6 squares, they are also categories, you need to select one of them. Which one? Now we'll tell you...

UPD. 04.07.2018

Not long ago we noticed that the procedure for creating a business account on FB has changed somewhat. Now the category selection looks a little different:

If you have a company (firm), brand, product/goods, online store, or you sell something without your own website, choose the 1st category. In all other cases - “Community or public figure.” In the second step, you will be asked to select the name of your Page and the most appropriate category.

We'll tell you how to come up with a name for the community. In the Category field, simply enter 1-2 keywords that characterize your future community - “ smart search» will tell you the category. We entered just 1 letter and found the required section.

P.S. The information in the next subsection is slightly outdated due to the update of the FB Page creation interface. However, if you cannot decide on the choice of category, it will be useful to you...

Which category should I choose for my Facebook page?

1. Local organization or place

If your business has a physical address and if your business is regional in nature, that is, Globe localized in one specific place - this category is for you. For example, you are the owner of a Shawarma stall in the beautiful city of Zhashkiv, and you want to create a company business community to promote your business/enterprise on Facebook.

However, this category is suitable not only for business owners, but equally for any other, both commercial and non-profit regional organization (school, hospital, cinema) or specific location (stadium, railway station, local landmark). This is also the case if, for example, you provide any services at home (haircuts, manicures), etc. and so on.

Select the most suitable subcategory from the drop-down list. Fill in other fields: name, address, telephone.

2. Company, organization or institution

Everything is the same as in previous paragraph, but for companies or organizations NOT regional. For example, if your business has branches in several cities, or several representative offices in one city, or is represented in several countries. Including if a company or organization is physically located in one place (enterprise office), but conducts activities (provides services or sells goods) throughout the country.

In any of these cases: select a subcategory, indicate the name, click “Start”.

3. Brand or product

Perhaps the most popular category on Facebook and, with a high degree of probability, this section is suitable for your business page, because almost anything can be classified in one way or another in the “Brand or Product” category. P.S. Again, if you have a regional/local business, it would be more correct to choose the first category.

“Brand or product” is a universal category. In particular, it is perfect for any online business. Creating a fan community for our site (site) on Facebook fits very well into this category, select the “Website” subcategory, enter the name, click “Start”.

4. Performer, music group, public figure

This category is for all those who want to create a business account on Facebook, linked not to a company, organization, product, website, etc., but to a specific person or group of people. Ideal for promoting a personal brand.

Politician, showman, singer ( musical group), fitness trainer, writer, scientist, blogger, etc. etc. – any public figure, including if you post photos of yourself in a bikini on Instagram, you have fans and you want to create a community around your person on Facebook.

And of course, for photographers, event organizers (toastmaster), and all those who do business as individuals, on their own behalf.

5. Entertainment

If the topic of your future public page on FB can somehow be attributed to the “Entertainment” section, as an option, you can consider this category. It implies (it goes without saying) that the page is of a non-commercial nature. It can be anything or anyone both online and offline ( real life): site about cinema, computer games, radio station page, TV shows, festivals, non-professional sports team community on Facebook, group of fans of some fictional character movies or books, etc.

6. Common cause or community

The only category that has no subsections. Designed for anything that does not fit into any of the 5 categories listed above. The subject of the page in this section can be anything (besides the obviously prohibited topics).

For example, it is suitable for creating an unofficial fan community of something “official”. That is, if you create a page dedicated to your favorite football team or music group, or a specific person, with a hint of the “officiality” of your page, sooner or later Facebook will block it. But in this category you can easily create, for example, a fan community “Connoisseurs of Ukupnik’s creativity”, or an unofficial page “I can’t live without HOUSE 2” dedicated to this TV project.

What should I name the page?

The correct name of the page is important not only because it is the first thing that reflects the essence of your community, and not only because: “As you name a ship, so it will sail,” but will be of great importance when promoting a Facebook page in search engine results.

Coming up with a name for new page, strive to make it as short as possible, ideally up to 3 words. And in order to completely save you from the need to rack your brains over naming issues, follow 3 universal rules:

Ideally, if you are creating a Facebook business community for a company, their names should match exactly. For the company "GlobalInvestPromStroyTehBud" best name“GlobalInvestPromStroyTehBud” will become a public page on Facebook. For a community page on the Site.com website, a better name would be Site.com. This name will be displayed on the community page on Facebook and in the news feed. Every time subscribers on FB will see Domain name your website will ultimately be remembered well.
P.S. As, for example, in our case. With an intricate, hardly simple and easy to remember website domain, we simply couldn't name our Facebook page anything else. P.P.S. However, we are not sure that even after this our readers will remember the name of our site 😉
If the brand/company is not particularly well-known, or there is no point in promoting the brand, the name should be made up of a set keywords. So, for a regional company that deals with m/n windows, its business account in social network can be called " Metal-plastic windows in Mariupol."
In addition to using keywords, you can simply come up with a laconic name that will best reflect the essence of your page. In particular, this is suitable for a fan page united by some theme, for example: “Sport is life”, “Lose weight lightly”, or “Pokakushiki godasika-tuggoseri”.

Uploading an avatar and page cover

Step one. Uploading a profile image (avatar);
Step two is to upload a picture for the cover of the business community (background image).

If you haven’t had time to prepare the images yet, just click “Skip”; you can do this at any time later. If you already have pictures (avatar and cover) – click on “Upload photo”, in the dialog box for selecting a file to upload, mark the required images.

After loading the last image, the user is redirected to the newly created Facebook page. Social the network immediately starts distributing advice on further work with your community, the first of which is: creating a publication.

However, it is too early to do this, because, despite the fact that the page is already displayed, it has not yet been formally created.

Brief description and URL

There are only 2 manipulations left to do, again, for a minute or two of your time. Let's use the hint in the central part of the screen immediately below the area with the background image.

Short description. Your task is to present your business page, succinctly tell “what is it about?”, while limiting it to 155 characters. It’s good if you manage to come up with something that is not as mediocre as we wrote for our page.

A short description will be displayed on the Information tab. This line of text can hardly be called significant in the case of a community that is more likely to be entertaining or informational (as in our case) in nature. But this should not be neglected by any official organizations or businesses.

The second and final item on the list of tasks within the current article is creating a “Username” for the page, or its URL. In the case of a Facebook page of any website, including an online store, it makes sense to specify the domain as the “Username” (together with the domain zone, FB allows you to use a dot). A not very beautiful, but acceptable option (for example, for a regional enterprise) is to use keywords written in transliteration. One way or another, you should strive to keep your “Username” as short as possible. This is especially important if you plan to place a link to your Facebook business account on printed materials (business cards, etc.).

After creating the "name" you will receive a notification containing a short url the following type: fb.me/site. It is through it that your page will be accessible, and it is it that will be displayed in address bar browser of your page visitors.

A Google account is indispensable for a smartphone based on operating system Android. Without it, access to the Play Market, YouTube and other services from Google is impossible. Some not so much experienced users Often there are problems with registering this account. There can be many problems, and each requires an individual approach. Today we will figure out how to fix the error Play Market"Username not available."

Example of the “Username not available” error output

There can be many reasons for the problem, and inexperienced user is unlikely to be able to diagnose every one, so let’s look at the most common problems and consider universal methods their decisions.

Short or already taken name

When registering a Google account, you will need to create a gmail email; at this stage, some people simply do not understand that they need to specify a unique email address, which will be longer than 6 characters. Some people enter addresses that are too short, some people enter addresses that are already taken. Solution to the problem? Enter an address longer than six characters if the Play Market writes: “Username is not available” ( Google account) - this means that such an address is already in use, we try another address, more complex, or use the system prompt. It looks like the inscription: “Click to see.” If you click on it, a list of free addresses that the system offers you will appear; you can use them by simply clicking on the one you need. If there is simply no hint, then read the next paragraph.

No hint with free addresses

If there is no hint, the program will help us Lucky Patcher. You can download it on a third-party website directly from your smartphone. If this is not possible, then download the program to your computer, and then move it to your smartphone’s storage device. The essence of the method is to install a custom Play Market patch, which should fix the problem.

Appearance Lucky programs Patcher

Let's launch installed program and find it in the list Play applications Market. IN context menu Find the “Patch Menu” item and tap on it. Next is a custom patch. Download the very first patch, reboot your smartphone and observe the changes. If it doesn’t help, then it’s time to consider universal methods.

Universal methods

If we cannot understand what the problem is, then it is difficult to find a definite solution, so we will simply try all the proposed methods until one of them helps us.

If it doesn't let you in old account, let's try to create a new one.
Go to application settings, select all Google products and stop applications, delete data and updates, and clear the cache.
We remove account synchronization in the account settings.
- Uncheck all the boxes.
- Reboot the device.
- We return the checkmarks to their place.
We update the firmware to current version or install a custom build. It is highly advisable to make a backup before starting the flashing.
Let's try hard reboot(Hard Reset). Before attempting a hard reboot, be sure to save everything necessary files on external media or do backup copy all files.
We get root rights. We go to the etc folder and look for the hosts file, delete all the contents except the first line with “localhost”. To obtain rights we use specialized programs, there are a dime a dozen of them on the Internet.

Location hosts file on Android system

Conclusion

Determining the disease of a “patient” without holding it in your hands is not the easiest thing. In any case, if you decide to deal with the problem, then try all the suggested methods, but with caution and caution. Major interventions in the system or its replacement require some knowledge. It's best to play it safe and make a backup copy of all the necessary data and the system itself, then you won't have to worry about breaking anything. In most cases people simply choose incorrect login, so you are unlikely to need serious manipulations. In any case, be careful not to carry the device into service center to specialists, who nowadays charge exorbitant prices for even basic breakdowns.

Read about Facebook's real name policy, and what will happen if a fake one is used? name Facebook account. Computers have become an integral part of our lives. They serve us for work, making it easier to manage complex processes and mechanisms, study, entertainment, etc. One of the important elements of the use of computers is the Internet, the emergence of which has caused a new qualitative leap in development computer devices. Providing instant access to huge database knowledge, the Internet has significantly expanded the range of computer use.

Content:

Internet and social networks

Thanks to the Internet, they began to develop different kinds devices: personal desktop computers, laptops, tablets, netbooks, mobile devices etc. All of them have Internet access and provide the user with access to various information Anytime. The possibilities of the Internet are truly unlimited. Thanks to it, the user can: work remotely on joint projects and programs, gain access to a gigantic knowledge base (books, magazines, articles, encyclopedias, scientific research, etc.), receive advice from experts in various areas, learn news, watch movies and listen to music, attend exhibitions and concerts, receive and send email, communicate with friends through social networks, etc.

Particularly worth noting is the last point, namely communication on a social network, which Lately has become widespread. Many people meet, communicate, become friends, discuss common topics and share their opinions on a social network, find like-minded people in their hobbies and views. However, in addition to bona fide users, on the Internet, and on social networks in particular, there are scammers who, using malicious software trying to steal users' personal data for malicious purposes. To do this, they create deceptive (fake) pages with deliberately false data from the fraudster distributing malware. Or pages are created that provoke users into conflict or illegal actions. Therefore, it is not surprising that the issue of the veracity of the user’s personal data provided when registering on social networks is important.

The social network has always had a real name policy, in which you agree that your profile name is your real name in Everyday life. Obviously, you can enter a fake name and register with it. But this option is prohibited by network security policy, and you may have problems if your deception is discovered.

Real name policy

The social network’s policy is based on the requirement to provide truthful information when registering a new account user. The developers created this site as a place where real people would interact with each other, not hiding behind anonymous usernames or empty avatars. Therefore, despite numerous problems, they have never had the same level of abuse and "trolling" like "Twitter" And Reddit. People talk and argue about anything, share photos and hobbies, and are at least confident that they are communicating with real people.

The real real name policy is a major part of a successful and profitable advertising business, while "Twitter" And Reddit lose in this. Advertisers want to be able to target real people based on factual data about them, and not show advertising to anonymous users without receiving any benefit.

The social network has a clear user identification algorithm that distinguishes what your real name is. It should be "the name your friends call you in everyday life", and it should "also appear on official ID". It even has a list of accepted ID types that includes things like passport and driver's license. Basically, if you provide a different name than what is written on the registration documents, it will likely prevent you from registering with your social network.

There are a few other rules that your name must follow when registering a new account. It cannot include the following:

Symbols, numbers, strange symbiosis capital letters and so on.;
Combination of symbols and letters different languages;
Titles in the form: Doctor, Soldier, Father, etc.;
Words that are not part of your name;
Offensive, obscene or abusive words.

You are allowed pet names as long as they are a variation of your real name. For example, if your registration documents indicate the name "Dmitriy", then you can optionally use a shortened name "Dima".

Can you use a fake name on ?

Based on the above, it is very clear that the social network really does not like people using fake names, to the extent that if they suspect you of using such a name, they will block your account. And they will require you to send them your own official ID, confirming that you are indeed the person under whose name you registered on the social network, and that it is yours real name given to you at birth.

However, it has more than two billion active users social network per month. It too a large number of people so that they can be fully checked immediately. Therefore, it is safe to assume that since they love algorithms, they are probably using some automated tools to flag suspicious accounts that they believe are using fake names. For example, if you change your name to something completely different or add common words, then it will most likely be sent for consideration. However, if you use a plausible first and last name, and do not use prohibited characters and phrases, then there is a good chance that you can avoid additional check. Of course, the registration verification system is not perfect, and there are quite a few people who have used plausible fake names over the years without any problems.

On the other hand, we strongly do not recommend that you use a fake name when registering on a social network. This not only violates the terms of use, but also makes the social network less useful and more annoying for all users, including you personally. There is no point in using the network, since you most likely will not accept a friend request from stranger, for fear of falling for a scammer. And your friends or acquaintances, colleagues or former classmates will likely ignore your request if you appear under a fake name. And also, no one will be able to find you online using your profile if they decide to add you as a friend.

But if the reason you want to use a pseudonym is because it's a stage or professional name, then you have available options solutions. They recommend that you create home page, using your real registration data. And then you can invite all your friends to additional page and communicate and search for contacts on behalf of your pseudonym.

As you can see, using a fake name on a social network is prohibited, but full protection from this to this moment does not exist. The company is working on various algorithms and terms of use of the network to reduce the possibility of using fake accounts. Of course, you can try to bypass the restrictions and register under a fake name, but the likelihood of such an account being blocked will increase every day. And if you register on a social network to communicate and find friends, then your choice is obvious.

Do you want to get clients from Facebook?

Just imagine: 94.1% are adults.

Are any of them your clients? Yes! Facebook is great for selling both b2b products/services and b2c.

But to attract customers, you definitely need to be present on this social network. This can be done using your company page.

In this guide, I'll show you how to create and set up a Facebook business page for a company or personal brand.

You will also learn how to get your first subscribers absolutely free.

More...

Important: Facebook often makes changes to the design of pages. In the article I give instructions on creating a page in the new 2017 design.

So let's begin!

The first thing you need to do is click on the right top corner on the Facebook menu bar and select " create page".

Step 1. Select category (type) of business page

In the window that opens, you will see 6 categories of pages and many subcategories that Facebook offers to choose:

Your business may fit into several categories. Therefore, many people spend a lot of time choosing the right one.

Below I will tell you how to make the right choice!

Is there a difference between page types? Yes, I have. Some of them have additional functions that others don't have.

Look at the functionality table:

Let's take a closer look at each type of page so that you can understand what is best for you to choose.

1. Local company or location

Customers who visit your organization will be able to note this on your page.

For example, if you have a bar, then the following information will be available on your page:

If you have a local business and you sell goods/provide services, for example, only in your city, then feel free to choose this category.

2. Company, organization or institution

3. Brand or product

Also, this page type is best to choose if you are promoting your blog/website.

This is one of the most frequently used categories. If you do not have a local business, then feel free to choose this page type.

4. Performer, musical group or public figure

Personal branding is a very popular topic right now. If you are a professional in your field, you are promoting your name (your brand) and want to get clients through Facebook, then this category is best for you.

It is also suitable for actors, bloggers, fitness trainers, etc.

5. Entertainment

If you are promoting books, cinemas, bookstores, TV shows, films, then this is the category fits better Total. To most people who are reading now this article, this category definitely doesn't fit.

6. Common cause or community

This type of page is suitable for you if you are creating a community of interests.

Which page category should you choose?

If you have a local business (shop, bar, restaurant), then choose a category local company or place.

If you sell products/services online, then choose a category brand/product, since you are promoting your site.

If you are promoting yourself as a specialist, blogger, public figure, then select a category

And performer, musical group or public figure.

Important: you can change the category at any time. You won't lose anything other than reviews if you previously had a "local business or location" category.

Make your choice and move on to the next step...

This name will appear on your page immediately below the avatar.

How to come up with a name for your page? Use one of the 3 options below:

Option #1 - name the page after your brand/company

This is the most the best option, since after all, you are creating a page to promote your company/your brand.

For example:

SkyRocket Marketing
Alexey Khasbiulin
Coca-cola
Microsoft

Option #2 - name the page with keywords

If you do not have a brand, or you are creating an entertainment community, then this option is for you. By using keywords, you make it clear to users what your page is about.

For example:

Promoting your business on the Internet
Creating websites on WordPress
All about accounting
Interesting planet

You can look at yandex.wordstat.ru which keywords are requested most often and add them to the title.

Option #3 - brand + keyword

It is best to use this option when it is not clear from the name of your brand what exactly you do. By adding a keyword, page visitors will immediately understand the scope of your activities.

For example:

Wrestling school "Scramble"
Marketing courses "Up"
Business coach (your first and last name)

The main thing is not to make your name very long and difficult to remember.

Your page name will also appear above all posts you make.

You can easily change the name of your page in the "information" tab. I will talk about this later in the article.

Write the name of your page and click the "get started" button.

In 2017, the process of creating a business page on Facebook changed, so immediately after choosing a category and name, you are taken to a blank page.

It looks like this:

Let's start setting it up...

In fact, “username” is nothing more than the web address (url) of your business page. It's like your website's domain name, but only on Facebook.

For example, my page address: skyrocketmarketing

What are the requirements for usernames:

Name must be free
Can only be used letters, numbers and dots
Maximum name length - 50 characters

Which name is better to choose?

If you have a brand, then make it the username of your business page (like mine).

If you named the page using keywords, then you should not use all these words in the name.

The shorter the username for the page, the better!

To create a username click on the link"create a @username for the Page"

Enter a name in the window that appears. If the name is correct and not taken, you will see on the right green tick. Now click the "Create" button Username".

In the tab that opens, you will see items that you can fill out.

(click on the picture to enlarge)

But not all of them are important.

Let's go through each point separately.

General

It is at this point that you can change the category, name (title) and username of your page. If you made a mistake when creating it, now is the time to make changes.

Information about the company

Here you can indicate the date of founding of your company (or indicate from what year you have been engaged in this type of activity) and its mission. If you have this information, I advise you to fill it out.

Contact Information

If your customers place orders by phone or e-mail, then be sure to indicate them.

Last item in this category" Edit other accounts". Here you can add your accounts from other social networks.

If you have them, be sure to add them.

More info

In the “information” section, write briefly (limit 255 characters) what your page is about. This information will also be displayed on the main screen of the page.

If you do not live in Germany, Austria and Switzerland, then feel free to skip the "impressum" section.

At the very end of this paragraph, depending on the category of your page, there will be an active link. In my case it is "Website". If you have a community, it will say "community". You don't need to do anything with this item.

Story

This is an important point because this is where you can describe how you can help potential client and tell us more about your company/experience.

Your task is to “hook” the visitor so that he subscribes to your page or goes to the site.

After filling out all the items, the “information” page will be displayed for visitors like this:

Additional options

If you selected the categories "local business or place" or "company, organization or institution", then clicking on the "edit" link in the "information" tab will allow you to add additional data:

Opening hours
Physical adress
Map
Price range (from $ to $$$$)

If these fields are filled out, a map and opening hours will be displayed in the “information” tab and on the business page itself.

A photo is a picture that appears on the left side of your page.

If you are promoting a company, then add your logo. If you are promoting a personal brand, then add a photo of the person.

The size of the uploaded photo must be at least 170 by 170 pixels. On a smartphone, the photo size is reduced to 128 by 128 pixels.

One of the most common problems The problem you may encounter is the quality of the photo. When loading, Facebook compresses it. To make your photo look as good as possible good quality, download it in png format.

To add a photo, click on “add photo” on the left side of the page.

After uploading the photo, your avatar will be updated, and the photo itself will also appear in your feed.

In addition to the business page, the avatar will be displayed next to advertisements, which you can place through targeted Facebook advertising, as well as next to all published posts.

What about the cover for the page?

When a person lands on your page, the cover is the first thing they see. You literally have 3-5 seconds for a person to understand what the page is about (or what you are offering them).

The right cover should show either the place you're promoting (like a gym), the person (personal brand), or the purpose for which the page is created.

Check out some examples:

Each of these covers has a specific purpose.

The first conveys the mood (Coca-cola), the second gives an understanding of what the content will be (Digitalmarketer), the third filters the audience (only for advanced ones) and promotes a personal brand (Jon Loomer).

What's best to show on the cover?

Show photos of your company (if local business)
Let the visitor know what content you will be posting.
Announce your events/products

For the above purposes, be sure to use text. Previously, FB limited the amount of text on the cover to 20%. Now there is no such restriction, but this does not mean that everything should be completely “filled” with text.

The picture and information on it should look organic.

What size is a Facebook cover photo?

In January 2017, the cover size was updated and is now 820 pixels wide and 312 pixels high.

On a smartphone, the cover is displayed in size: 560 by 312 pixels. Anything beyond the 560px width will be cropped.

To prevent the quality of your cover from deteriorating when uploading to FB, upload it in png format.

So how do you add a cover?

To upload a cover, click on the "add cover" button.

In the window that appears, select the cover and upload it. The default cover photo will also appear in your page feed.

Here's what we ended up with:

If you want to receive additional traffic to your site from the cover and photos, then click on them and add a description and link to your site.

How to create a cover for a business page?

Even if you are not a designer, you can use the services canvas or pagemodo.

In these free online editors you can choose ready-made template and change it the way you need: change the picture, add icons, add text and much more.

Book Service

Book

Call

send a message

Registration

Send email letter

To learn more

Watch the video

More details

Make a purchase or donation

To the store

Get an offer

Download an app or game

Use the app

Play

Depending on your promotion strategy (as well as on your cover), you can choose the option that suits you.

To add a button, click on "add button".

In the window that appears, select the call to action you need and indicate (depending on the selected button): telephone number, email address or a link to your website.

Be sure to check that your button is working correctly. To do this, simply hover your mouse over it and select the “test button” option. Here you can also edit it, delete it and view click statistics.

To go to the page settings, click on the “settings” tab in the top right.

A window with 12 sections will open in front of you:

general
message exchange
edit page
authorship of the publication
notifications
page roles
people and other pages
preferred page audience
advertising on Instagram
Shown
Crossposting
Inbox from support

How to set up a business page correctly?

Let's take a closer look at the most basic settings you may need.

1. General

(click on the picture to enlarge)

Page status

By default, all created pages are available to visitors. Until you set up your business page, I recommend checking the “unpublish page” checkbox.

Publications by visitors

You can either block or allow strangers to post on your page. I recommend allowing posts, but be sure to check the "check posts before they appear on the page" checkbox.

Reviews

You can allow or block the publication of reviews. If you allow their publication, a rating will appear on the main screen of the above page and the opportunity to view the reviews themselves:

You cannot remove people's reviews from your page.

But, if suddenly a review was posted by a person who is not your client, you can send a “complaint” about this review. Facebook will review it and may remove the false review.

Messages

The page will also display how quickly you respond to messages.

You will be able to send a newsletter to all the people who write you a message, which will be sent directly to them in a personal message. I don’t think it’s worth saying that the percentage of opening such messages compared to email newsletter simply stunning (~70-80%).

If you want me to tell you how to set this up, share the article and write a comment. As soon as we get 200 “shares” I will prepare an article.

If you enable this checkbox, then when a person subscribes to another page of a similar category, Facebook will offer him to subscribe to similar pages, which may include yours.

2. Messaging

If you have enabled visitors to send you messages, then on this tab you can create 3 types of automatic replies:

Send a message when you are not at your computer or phone.
Send a message when a person writes to you.
Show a greeting when a person opens a chat (messenger).

You can change and personalize all these messages by automatically inserting the person’s data: first and last name.

3. Edit page

On the left side of your page there is a menu that you can manage: add and remove items.

You can manage these items yourself or choose one of the templates that Facebook offers: company, purchases, sites, policies, services, restaurants and cafes, standard.

The templates differ only in the menu items that are displayed. I recommend that you set them up yourself.

To do this without touching the top switch, click on "Add a Tab" below.

A window will appear in front of you where you can select additional tabs:

Shop
Services
Notes
Events
Offers

Let's consider each additional. item details:

Shop

Using this tab, you can post your products on your business page. When adding products, they will be displayed in this tab, as well as in a separate block on your page.

When you click on a product, a card appears that includes a photo, title, price, description, a “send message” button and a link to the site.

Services

When creating a service, it, like a product, will appear on your page in a separate block.

When you click on a service, a window with its detailed description will appear.

An important difference from “goods” is that “services” cannot be used active link to your website. Even if you add it to the description, it will be displayed as regular text.

Notes

Using notes, you can create beautifully designed articles.

You can use them to create, for example, collections of posts that appeared on your page.

Events

If you have seminars, webinars, sales, etc., then you can create a list of events and use them to generate sales.

When creating an event, you need to design it: come up with a name and description, indicate dates, price and add a picture.

Here's how the event appears in the "events" tab of the page:

Offers

If you are running promotions, sales or have special offer for your audience, then be sure to use this functionality.

You don't have to use all the options on the left menu at once, especially if you're just creating a business page from scratch. I recommend that you first completely create a business page and only then return to setting up tabs.

4. Authorship of publications

When you post, the author (logo and title/name) is always displayed above the post. And here you can choose from whom you will publish messages: from yourself (personal account) or from the page.

Since you are promoting a business or personal brand, select "Publish as Page."

5. Notifications

When changes occur on your page, such as someone following or commenting on a post, you can be notified via Facebook message, email, or SMS.

From this tab, you can choose which notifications you want to receive, or you can turn them off completely.

6. Roles on the page

When you create a page, you are assigned the role of page administrator. The administrator has full control above the page.

If other people besides you will manage the page, for example, post content, then you can assign them certain roles:

Administrator
Editor
Moderator
Advertiser
Analyst
Live page representative

Each role provides specific authority. For example, an editor can post and respond in comments, but an advertiser can only post ads but cannot post.

Check out the full list of responsibilities for each role:

(click on the picture to enlarge)

Never give anyone the administrator role. In this case new administrator will gain full control over the page: it will be able to deprive you of the administrator role, as well as delete the page itself.

7. Preferred audience of the page

At this point you can tell Facebook who your page is intended for and who the target audience is.

You can ask:

age
interests
geography
languages

I advise you to fill out this field.

8. Advertising on Instagram

Everything is very simple here. You can link your Instagram account to your Facebook business page. To do this, you need to enter your login and Instagram password account.

If you don’t have an account, you can create one right here.

9. Shown

Here you can add pages that will be displayed on your business page in a special block on the right.

How to add a page to "like"?

1. Go to the page you want to add

2. Under the cover of this page in the panel, click on the ellipses "..." and select " Like this page"

3. In the window that appears, select the page from which you want to “like”

4. Go to the "Featured" section in your page settings and select the page you just liked. As a result, she will be included in the “liked” block.

How to add a page owner?

In this case your personal information will be listed in the "information" section on the business page, and in your personal profile a link to it will appear.

Congratulations!

Your business page has been created, but there is no point in promoting it yet, since even if someone visits it, they will not subscribe to an empty and incomprehensible page.

First, you need to add some content that your audience will enjoy.

To post content, on the main page, click on “Share a photo or video”:

If you already have a content plan and the content itself, then great. But what if you have neither content nor ideas for writing it?

In this case, you can follow this algorithm:

Find competitor pages
Through the popsters.ru service [there is free period] see what content is popular on your competitors' pages
Prepare similar content

1. Like your page

When you do this, your friends will see in their news feed that you liked the page and some of them, if they are interested, will be able to subscribe to it.

If you are actively personal account, then you can get a lot of subscribers.

2. Invite all your friends to follow this page

To do this, go to the main page and on the left click on the item " Friends like".

Once again, I would like to draw your attention to the fact that if your page is not published, then you will not have this item.

After clicking, you will see a list of friends with "invite" buttons. Now just click on these buttons and your friends will receive a personal invitation from you.

Congratulations! Now you not only have a business page, but also your first subscribers!

Conclusion

To create a business page for a company or personal brand on Facebook, you need to take 9 simple steps:

Step 1. Select business page type
Step #2. Write the name of your business page
Step #3. Create a username for the page
Step #4. Add information about your page
Step #5. Add a photo and page cover
Step #6. Add a call to action button to your page
Step #7. Customize your page
Step #8. Add content to the page
Step #9. Like the page and invite your friends to follow

With its help, you can build relationships with your subscribers, set up advertising and get new clients.

If you did not create a page while reading the article, then I recommend that you do so right now. It will literally take 15-30 minutes. If you don’t have a cover photo, at least make a rough draft!

Your turn...

Have you created a page to promote a company or personal brand? What difficulties have you encountered? Did everything work out for you?

Write your answers in the comments below the article!

P.S.