How to make an advertising poster. How and where to place posters

How to make a poster

Very often marketers use posters in their advertising campaigns. Let's look at how to make it, what to pay attention to when designing, and where it's best to place it.

The poster is real art. Marketers, designers and artists around the world compete in the beauty, effectiveness and uniqueness of their masterpieces.

But creating a poster is not as easy as it might seem. Designers need to consider a ton of details both during the creation process and after. We read, save and learn new things.

What is a poster

A poster is not only beautiful images celebrities who glued everything to the walls when they were kids. IN in a broad sense, poster- a catchy image with a short text, made for propaganda, advertising or educational purposes.

A modern poster is primarily associated with advertising, which is not entirely true. Information and design posters are no less popular.

Informational A poster is most often found in the form of various posters. the main objective Such posters convey important cultural information to the audience and announce events.

You can also use specially made posters for decoration.

History of the poster

Despite the fact that the first “traces” of posters are found in Ancient Egypt (images with information about escaped slaves), it is still customary to call the artist the father of the poster. The Frenchman, according to many, is an artist of relatively small talent, which, however, did not prevent him from becoming the creator of a new genre. In 1866, he opened a workshop for the production of lithographic paintings, which was the beginning of the poster.

The posters clearly explained why alcohol is harmful to humans.

Alcohol increases the risk of accidents

It's better to have short hair than to lose it

The casing was too high

How to make a promotional poster

Vivid image

As they call it in marketing - eye-stopper. the main task- attract attention, arouse curiosity. A non-standard image or a bright picture can act as an eye-stopper.

Use one image and don't forget that the poster will big size, so the picture should be with good resolution!

Heading

The title is optional, but in most cases it won't hurt. Like a picture, it should attract attention, which means it should be read from a distance.

The title can be used as a heading promotion, product name, sale message.

Text

The less text, the better. The font should be large. When arranging the text, you need to highlight the trademark and logo.

Use no more than two fonts: one for the body text, the second for the title.

Color

Choose bright ones contrasting colors. Contrasting shades work better together and make the poster easier to read.

Thomas Russell, a lecturer at the Institute of Contemporary Studies at the Advertising Agencies Association, shares his tips for creating an advertising poster.

• Simplify. Posters should immediately attract attention and quickly convey the main idea.
• Show the benefits of the product.
• Use the power of color. The brighter the advertisement, the better. In moderation.
• Avoid ambiguity. Not everyone can immediately understand your game, accept it and react positively. If you are not 100% sure, it is better not to use ambiguous images and texts.
• The text should be as light and easy to read as possible.

10 signs of a good advertising poster

How and where to place posters

The placement of the poster depends on its type. If this is an advertising poster, then first of all it is placed on the street: special stands, walls of buildings, fences, bus stops - wherever it would be noticed by as many passers-by as possible. It is important that nothing around distracts from the poster or interferes with it. He should be the center of attention.

The same applies to an information poster, for which the main thing is to reach a large audience.

Another thing is decorative posters. Here are some tips for placing them.

Posters look best on plain surfaces. And it doesn’t matter where exactly: in the living room, in the kitchen, in the bathroom or in a restaurant.

In addition, posters can be placed on the wall in different ways.

Horizontal row.

This way you can fill any empty space.

Collage of four posters.

This placement is perfect for rooms with high ceilings.

Symmetrical arrangement.

If you have several posters same size, symmetry is for you. In addition, it will help visually balance the interior of the room.

Asymmetrical arrangement.

For such placement it is better to use posters different sizes. Posters can be hung however you like.

Poster designers

If you try, you can easily make a poster yourself, without even resorting to the help of designers. Look very comfortable and multifunctional tools to create posters.

An excellent resource for creating not only posters, but also banners, business cards and various illustrations. You don't need any special skills to draw a cool poster.

A wide range of tools and capabilities for both drawing and image editing. And numerous templates will facilitate and speed up the process.

Online editor. Canva is slightly inferior in its set of tools and templates. However, it is great for quick creation simple poster.

Especially for those who want to create their own movie posters!

If you urgently need to make a simple poster, this online resource is just for you!

Go deeper into theory

Posters surround us everywhere - we see them every day on the streets or in printed publications. This is mainly advertising and, less often, announcements of any events. A political poster appears in our field of vision immediately before elections, when campaigning begins and is therefore quite rare. What should a good poster be like? First of all, the poster must be informative. People need to read the message instantly - and the designer's job is to present the poster's idea in the best possible way. in an understandable form. And it doesn’t matter at all by what means this will be done - the main thing is that people immediately understand what they want to tell them.

Typically, poster design begins with choosing its size. In this regard, there are no restrictions - the poster can be small, for example, A4 format, or vice versa, gigantic, the size of a house wall. Of course, there are certain size standards, but this is not a question of design, but a question of the capabilities of printing technology. Poster orientation can be either vertical or horizontal, but vertical orientation is most often used.

How to distinguish a good poster from a bad one? This is, of course, a matter of taste, but a properly designed poster has certain characteristics. FreelanceToday brings to your attention 10 signs of a good poster.

GOOD READABILITY

Let's say we have a poster that announces an upcoming event, such as a concert by a popular artist. Key information, placed on a poster, should be read from afar and attract people's attention. Accordingly, there should be a visual hierarchy in the text of the poster. If there is a lot of text, then there must be at least three hierarchical layers.

Heading. This is the most important and largest text design element. It should be contrasting with the background and typed in a font that is clearly visible even from a long distance.

Details. What? Where? When? All such information is located at the second level of the hierarchy. A person who is interested in the poster will definitely want to familiarize himself with detailed information, so it needs to be presented in a clear, but at the same time concise form. For the second level the font is used smaller size, rather than in the header, since there is no need for this information to be read from afar.

Small font. On the third level there is Additional Information. Very often, small print is found on movie posters and advertising posters.

CONTRAST

Designers have only one opportunity to attract the viewer's attention. Therefore, the poster must be “catchy”. This can be achieved using contrasting elements. On the web, you can create a pale illustration with a smooth gradient and fashionable thin fonts - this method is not suitable for a regular poster. The sharper the text or illustration contrasts with the background, the more noticeable the poster. When starting a design, you first need to decide on the contrast of the elements and constantly check it while working. If the designer is working on a color poster, you need to periodically check how it looks in shades of gray - the contrast of the main elements should be clearly visible in this mode.

SIZE AND POSITION

Very often the designer knows in advance where his poster will be placed. Based on this information, he must select the correct poster size. It is important that the message of the poster is not interfered with by various visual interferences - it should occupy a dominant position. Concerning color range, then here you also need to proceed from reality - if you know that the poster will hang on a wall painted in green color, then it is better not to use shades close to green in the poster.

THE POSTER WORKS REGARDLESS OF THE SIZE

Very often, novice designers refuse tasks that require them to create a large poster, say 10 by 6 meters. For some reason, it seems to them that creating such a poster is much more difficult than some poster the size of an A4 sheet. This is a big misconception. If a poster is laid out correctly, it will look equally good regardless of size and will not be affected by scaling. If a designer has been commissioned to create a poster that will then be used in advertising and will be produced in a variety of sizes and formats (including digital), he should think first of all about the composition and main idea and not worry about where it will be placed his creation.

BIG IMAGES

If a poster uses an image, it should occupy a dominant position, just as in the case of text. The image should be clearly visible from afar, and it is very important to take care of recognizing the image. There is no need to overly complicate the visuals - you need to use as many elements as required to convey the main idea. This principle applies to all types of posters, including movie posters, which are sometimes too overloaded with details.

NEGATIVE SPACE

A poster is not a painting, so the designer simply needs to work with the available space. You should not try to fill the entire poster - you need to “leave some air.” There are a few effective ways increase the readability of the poster. For example, you can increase the space between letters. Tight kerning may look good on a postcard, but for a poster, readability is still more important. If the letters are located too close, then the text becomes difficult to read from afar, which is not recommended at all. You can also increase the distance between the lines - this will also benefit the poster.

CALL TO ACTION

The purpose of any poster is to get people to take some action, for example, visit a show, exhibition, buy a product, or go to the polls. The call to action is the most important, central element of the poster and the designer should pay primary attention to it. Unlike web design, graphics do not work interactively, so its principles cannot be used in a regular poster. U graphic designer other tools to convey the message to people and he must make every effort to ensure that the call to action is clear at a glance.

UNUSUAL TYPOGRAPHY

A poster is exactly the genre where you can safely experiment with typography. Some of the most famous posters are made without illustrations and graphic elements and at the same time perfectly express the idea. Using high-quality typography will give the poster personality - the main thing is that the designer does not overdo it. You shouldn’t use 10 fonts in one poster – it won’t make the design any better. It's best to pay attention to visual hierarchy and the use of negative space. The letters themselves carry a certain message and correct understanding typography principles will allow designers to create emotional and memorable posters.

HANDMADE

Appearance computer graphics clearly did not benefit the art of the poster. Previously, the designer worked with living materials and the posters looked completely different than they do today. Today, the sign of a good poster is its execution technique. And it doesn’t matter that the designer created it on a computer - if the poster has soul and it looks like the designer drew it by hand, then it’s a good poster. Well, if the poster went into print as before, with physical media– this is absolutely wonderful.

Audacity

Any good poster has a certain shocking quality – this greatly enhances the emotional message. So don’t be afraid to go beyond the boundaries and use unusual elements in your poster. By breaking some established rules, the designer draws attention to the poster, and this is exactly what is needed.

CONCLUSION: Poster is a very interesting type of graphics that allows designers to give free rein to their imagination. Besides this great way master new technology or improve your skills. Sometimes creating a poster is very difficult because you need to convey an idea using a minimum of means. But in any case, it’s interesting – especially when the poster turns out well and attracts people’s attention.

It often happens that you need to put a photograph on a large poster. Naturally, the quality of the photo will suffer in this case. But there are certain methods that can minimize the damage from increasing the size of a photo.

You will need

• - Computer;
• - Internet access;
• - software for editing;
• - scanner;
• - photo preparation;
• - poster printer.

Instructions

Find BenVista PhotoZoom Professional v2.3.4 on the Internet. This is the most optimal solution by enlarging photographs taken with a camera or mobile phone with minimal loss of quality. Using this program, you use an interpolation algorithm such as S-Spline XL. It allows you to maintain sharp edges and restore small parts when enlarging the photo.

Study the settings of this program. It has preset parameters, but there are also settings for more advanced tasks. For the first time, the first option will suit you. The program works in offline mode. There is support for 48 and 64 bit images. The scaling technique - S-Spline, which is used in PhotoZoom Professional will help you most accurately preserve the quality of the photo.

Place your photo on the scanner. Select the most in the settings best quality and the largest size. Close the lid.

Start the scanner. Set the scanning resolution to at least 600 DPI. Use the selection tool to narrow down your photo scans. Then click the "scan" button. Save the image as a TIFF file.

Select "file" and click "new" in PhotoZoom. In the dialog box, set the size in inches (23 by 35 or 16 by 20). Set the resolution to 200 pixels.

Click "file" and the "open" button. In the dialog box, navigate to the scanned photo and open it. Select "Image" and "Image Scale". Increase the size by 10 percent. Click OK. Repeat this step until the image is larger in both directions than the one you opened in the previous step.

Select "Edit" and "Copy". Then go to another document, click “edit” and “paste”. Save the file to your computer.

note

You will need special large printer for poster printing. The regular one will not work in this case.

Helpful advice

Initially, try to take the photo in excellent quality. This will make the poster even more attractive.

Sources:

• How to make a poster from a photograph in 2019

Instructions

Pay attention to the consistency of perspective and scale in relation to the road. To do this, create a new canvas by pressing Ctrl+O and selecting the poster size. Open the photo with the road. Drag the highway image onto the canvas and resize it using Free Transform (« Free transformation") in the Edit tab.

Open a photo of the car. Make a copy background image combination Ctrl+J. Press the Q key to enter Quick Mask editing mode. Select the brush with the And key and give it black color.

Outline the outline of the car. Change the brush size as you paint. Press Q to exit Quick Mask mode. Click on the combination Ctrl+Shift+I. Drag the car onto the road document and place it in the middle.

Remove extra element the background on which the car was located by selecting them using the Polygonal Lasso Tool (“Rectilinear Lasso”) and pressing Delete on the keyboard. This is done to create a more realistic combination of car and road. Pay attention to shadows and reflections on the car.

So, if there is a shadow from a tree on your car, download a photo of the tree from the Internet. Open it in Photoshop. Press Ctrl+U and set the Saturation parameter to -100. Press Ctrl+b and darken the tree - place a dot at the very bottom in the window that opens. Click OK.

Next, open the Select tab, click on Color Range (“ Color range") and change the Fuzziness to 200. After that, click on Layer → Matting → Remove White Matte.

Move the tree image onto the canvas with the road and car. Erase soft brush places that can stand out from the landscape so that the tree blends into the roadside grass. Click on the road layer and then Ctrl+L. Change the first value in the Input field from 0 to a low value. This is done to give the road some contrast and reduce blur. Repeat the same with the car.

Create a windshield if it was removed during the cutting process, and a shadow from the car. To create a shadow, go to the Select → Load Selection menu. Create new layer press Ctrl+N and fill the selection with black.

Blur by applying Gaussian Blur in the Filter tab in the Blur section. Set the radius to about 12 px. Move the shadow. To create a windshield, press I and take a sample from inside car doors. Create a new layer and use a soft brush to paint the windshield. Reduce opacity to 70-80%.

Give your poster a retro effect. Open the Layer tab and in the New Adjustment Layer section, select Gradient Map. Set the mode in the window Overlay(“Overlay”) and reduce the opacity to optimal value.

Use purple and yellow colors for the gradient. Create a new layer and brush with a soft brush (optimal color - #FFAE00) along the horizon and edges of the car. Set the layer's blending mode to Soft Light (" Soft light") with opacity 20%. Brush away any excess.

If desired, add text to the poster by choosing the appropriate color for the letters. Install a special bird brush to add flying birds on top of the text. Create a new layer on top of all, select a black brush and, placing it on the poster, click once. The birds will appear. Move the layer with the Move Tool (V) if necessary.

Merge all layers into one by pressing Ctrl+E. Duplicate the layer using Ctrl+J. Click on the tab top menu Filter, select Other and click High Pass. Set the radius to 10 px. Click OK and change the layer's blending mode from Normal to Soft Light. Save the result in .png or .jpg format with maximum quality.

Sources:

• Brush “Birds of a Feather” - download
• how to make a poster in photoshop

You will need

• - plotter;
• - Printer;
• - large format roll or sheet paper;
• - A4 paper;
• - glue;
• - computer;
• - special software.

Instructions

If the integrity of the sheet of paper on which the poster will be printed is not critical for you, then you can use a regular printer to make it standard format A4. In this case, the image will have to be glued together. Of course, you will need special software for this. In famous graphic and vector editors: Photoshop, CorelDrow, Adobe Illustrator In the print settings, it is possible to set print parameters such that the image will be divided into fragments of the appropriate size and printed. You can even set the size of the gluing margins yourself.

Video on the topic

Sources:

• Workplace in the office in 2019

For those users who download movies from the Internet and burn movies to discs, it is important that the movie has a beautiful cover. There are a lot of offers on specialized sites ready-made covers for Blu-Ray, which you just need to download and print. Well, if you haven’t found a suitable cover online, you can make it yourself.

How can you make your own birthday posters?

Most of us associate birthdays with fun, smiles from loved ones and delicious birthday cake. But in order for such a family holiday to have the right atmosphere, it must be supplemented with bright balloons, candles and, of course, hand-made posters, wall newspapers and collages. We will tell you how to do them correctly in our article.

How to make a birthday poster for your friend and sister from sweets and treats?

Birthday poster for friend and sister made from sweets and treats

Ideas for curls

Poster ideas: rose

Poster ideas: forget-me-not

Poster ideas: leaves

If you want to really surprise your close friend or sister, then try making a poster for her from sweet treats. To make such a gift, you can use a variety of candies and marmalades that have packaging, lollipops and even chewing gum.

In addition, you will definitely need a large Whatman paper or a simple sheet of white paper, glue, multi-colored pencils, felt-tip pens and paints. After all this is prepared, you can safely begin making your masterpiece.

So:

• Initially, take an ordinary pencil and mark the approximate places where your sweets will subsequently be glued.
• The next step is to create a festive border for your poster. To do this, you can use both paints and ordinary colored pencils.
• Draw beautiful flowers, leaves or just curls along the edge of the leaf. You can see how this can be done in the templates located a little higher.
• When this is finished, you can start gluing the sweets. Lubricate their packaging with glue and apply it to the desired place. After they have dried, you can begin to further decorate your surprise.
• On last stage decorate your poster with interesting inscriptions. These can be congratulations in prose or poetry, or simply funny phrases that the birthday girl will definitely like.

Lettering ideas for a greeting poster:

• I wish you wow and never oho-ho
• To ugh very few things have visited you in your life
• I wish you an interesting life without anger, greed and troubles
• The most beautiful, kind and dazzling

How to make a birthday poster for your friend and sister out of chocolates?

Birthday poster for a friend made from chocolates

Birthday poster for sister made from chocolates

If you decide to give your beloved friend a poster made of chocolates, then choose sweets that are small in size to create a gift masterpiece. Of course, if you really want to, you can glue a standard chocolate bar onto the paper. But still remember that there can only be one of them on the poster (or, in extreme cases, two).

If you try to capture on a poster a large number of standard chocolates, it will not look very nice. You need to start making such a poster by designing the correct background.

• To do this you will need to take a sheet of white paper the right size and just paint it as carefully as possible with paints.
• The color and brightness of the background will depend solely on what kind of chocolates you use.
• But no matter what background color you choose, remember that, if possible, it should harmonize well with the color of the chocolate wrappers.
• Ideally, it should just be a complementary element to your poster. Once the background is applied to the sheet, you can begin to fix the chocolates on it.

Lettering ideas for chocolates:

• Twix- I want us to be inseparable all our lives
• Bounty- I wish you a heavenly and sweet life
• Mars- with such a sister (friend) it’s not scary to fly and...
• Kit-Kat- find time for us to relax together
• M&M's. - let your life be bright and full of pleasant moments

Beautiful poster, collage wall newspaper for a sister and friend’s birthday with photos: templates, ideas, photos

Poster template

As you probably already understood, if desired, anyone can easily surprise a close friend or sister. In order to do this original gift, like a poster, collage or wall newspaper, you only need imagination and a small amount of decorative material. A poster with photographs can be additionally decorated with various kinds of flowers, bows or any other decorations.

Yes, and remember, if you want your loved one to definitely like your creation, then be sure to make it in some style. You can also leave a few if you wish. empty seats, and then invite the guests present at the celebration to write down their wishes and thoughts.

Please know that a poster, collage or wall newspaper with photographs does not have to be square or rectangular in shape. If you wish, you can make them in the shape of a circle, flower or heart. You just have to remember that if your present does not have a completely standard shape, then it is best to use small or medium-sized photographs to decorate it.

Tips for making a presentation with photographs:

• This gift will look better if you make a frame for it. It can be made from thicker cardboard, simply painting it black or brown, or you can glue a foam baguette onto paper.
• For such a gift, choose photos that share the same theme. These could just be photos of you together or those that show only one birthday girl.
• If you wish, you can give the photographs a more original shape or make the most vivid and memorable background for them.

How to draw a poster, wall newspaper for the birthday of your best friend, sister on whatman paper?

Holiday poster idea #1

Holiday poster idea #2

Holiday poster idea #3

If you want to surprise the birthday girl with a painted present, then prepare whatman paper, paints, pencils and get down to business. First of all, think about what you would like your masterpiece to look like in the end, and only after that proceed directly to drawing. In this case, it is extremely important to adhere to a specific style.

If you have already started drawing a bear, bunny or fox, then simply complement them with balloons, a cake and a beautiful festive inscription. Do not forget that in this case, your surprise may have a background, the main thing is that it is less catchy and does not attract all the attention.

On a congratulatory poster or wall newspaper you can draw:

• Flowers
• Animals
• Hearts
• Sweets
• Asterisks
• Candles
• Butterflies
• Multi-colored flags

Beautiful greeting poster, collage, wall newspaper for your friend’s birthday with your own hands: templates, ideas, photos

DIY greeting poster, collage, wall newspaper for a friend’s birthday

Template #1

Template No. 2

You probably already realized that in order to make a beautiful greeting poster or collage you need to have a little patience and, of course, imagination.

After all, in order for your gift to look festive in the end, it must be made according to certain rules. It will be better if it is designed in some theme or style that your loved one likes.

Styles of greeting collages, wall newspapers or posters:

• Modern. It assumes that the poster or wall newspaper will be painted with simple compositions, under which congratulations or simply pleasant words will be placed.
• Comic. In this case, you can try to design your poster the same way as in real comics. For example, you can depict the story of your friendship or some moment from a common pastime.
• Internet meme. It will appeal to those birthday girls who spend a lot of time in world wide web. All you have to do in this case is simply print out a few of the most popular Internet jokes and remake the inscriptions that are under them into holiday ones.
• Portrait. Try to draw abstract portrait hero of the occasion and simply decorate your masterpiece with festive tinsel. Yes, and such a poster must be framed.
• Recognizable style. In this case, you can take any famous drawing as the basis for your poster and simply add original details and holiday greetings to it.

  Happiness poster

  Beautiful and original poster for congratulations loved one can be done without additional drawing. In this case, you will need photographs of the hero of the occasion, bright magazine clippings, scissors and glue.

  You can try to depict with the help of all this everything that you wish for your beloved sister. For example, if she does not have her own home, then you will need to find a beautiful and large cottage in a magazine, paste it on a poster and place a photo of your loved one next to it.

  Types of greeting collages:

  • Family. In this case, you will need to stick exclusively your family photos on paper, and then mark words cut out from magazines under them. But keep in mind that they should be as warm and pleasant as possible. This could be, for example, happiness, luck, love, tenderness or affection.
  • Poster-wishes. In this case, you will have to find pictures that will symbolize the birthday girl’s dreams and, with the help of other pictures, show how you can achieve what you want.
  • Wall newspaper made from magazine clippings. Try to create a whole story from bright pictures. You can try to show with pictures how dear your sister is to you or talk about her best features character.

  Birthday greetings and wishes texts for best friend and sister for poster

  

  Texts of congratulations and birthday wishes

  Remember, for greeting posters and collages, short and succinct congratulations and wishes are suitable, which will fit into small openings between pictures or photos.

  If you want to place a large congratulation on them, then set aside one part for it and somehow additionally highlight it, for example, with a bright painted border or just any decorative material.

  Texts of congratulations and wishes:

  • Dear sister! I wish that all troubles and misfortunes bypass you, and that luck will always be your companion. Always bloom and rejoice, and warm me with warmth, my dear man.
  • Sister, on your birthday I want to wish you all the best. Bright sunshine overhead, roads without sharp turns and unexpected twists and, of course, good health, both mental and physical.
  • My beloved and irreplaceable friend! I wish you to be that magnet that attracts only happiness, luck, health and love. Be happy my dear!
  • I wish that the smile never leaves your face, and that luck will always be with you. Let your internal energy continue to flow like an endless fountain, thereby helping you overcome the most difficult obstacles with ease.

  Video: Original birthday poster

Very often, marketers use posters in their advertising campaigns. Let's look at how to make it, what to pay attention to when designing, and where it's best to place it.

The poster is real art. Marketers, designers and artists around the world compete in the beauty, effectiveness and uniqueness of their masterpieces.

But creating a poster is not as easy as it might seem. Designers need to consider a ton of details both during the creation process and after. We read, save and learn new things.

What is a poster

Posters are not just beautiful images of celebrities that everyone put on their walls when they were kids. In a broad sense, poster- a catchy image with a short text, made for propaganda, advertising or educational purposes.

A modern poster is primarily associated with advertising, which is not entirely true. Information and design posters are no less popular.

Informational A poster is most often found in the form of various posters. The main purpose of such posters is to convey important cultural information to the audience and announce events.

You can also use specially made posters for decoration.

History of the poster

Despite the fact that the first “traces” of posters are found in Ancient Egypt (images with information about escaped slaves), it is still customary to call the artist the father of the poster. The Frenchman, according to many, is an artist of relatively small talent, which, however, did not prevent him from becoming the creator of a new genre. In 1866, he opened a workshop for the production of lithographic paintings, which was the beginning of the poster.

The posters clearly explained why alcohol is harmful to humans.

Alcohol increases the risk of accidents

It's better to have short hair than to lose it

The casing was too high

How to make a promotional poster

Vivid image

As they call it in marketing - eye-stopper. The main task is to attract attention and arouse curiosity. A non-standard image or a bright picture can act as an eye-stopper.

Use one image and don't forget that the poster will be large, so the picture should also be of good resolution!

Heading

The title is optional, but in most cases it won't hurt. Like a picture, it should attract attention, which means it should be read from a distance.

The title can be the name of a promotion, the name of a product, or a message about a sale.

Text

The less text, the better. The font should be large. When arranging the text, you need to highlight the trademark and logo.

Use no more than two fonts: one for the body text, the second for the title.

Color

Choose bright, contrasting colors. Contrasting shades work better together and make the poster easier to read.

Thomas Russell, a lecturer at the Institute of Contemporary Studies at the Advertising Agencies Association, shares his tips for creating an advertising poster.

• Simplify. Posters should immediately attract attention and quickly convey the main idea.
• Show the benefits of the product.
• Use the power of color. The brighter the advertisement, the better. In moderation.
• Avoid ambiguity. Not everyone can immediately understand your game, accept it and react positively. If you are not 100% sure, it is better not to use ambiguous images and texts.
• The text should be as light and easy to read as possible.

10 signs of a good advertising poster

How and where to place posters

The placement of the poster depends on its type. If this is an advertising poster, then first of all it is placed on the street: special stands, walls of buildings, fences, bus stops - wherever it would be noticed by as many passers-by as possible. It is important that nothing around distracts from the poster or interferes with it. He should be the center of attention.

The same applies to an information poster, for which the main thing is to reach a large audience.

Another thing is decorative posters. Here are some tips for placing them.

Posters look best on plain surfaces. And it doesn’t matter where exactly: in the living room, in the kitchen, in the bathroom or in a restaurant.

In addition, posters can be placed on the wall in different ways.

Horizontal row.

This way you can fill any empty space.

Collage of four posters.

This placement is perfect for rooms with high ceilings.

Symmetrical arrangement.

If you have several posters of the same size, symmetry is for you. In addition, it will help visually balance the interior of the room.

Asymmetrical arrangement.

For such placement it is better to use posters of different sizes. Posters can be hung however you like.

Poster designers

If you try, you can easily make a poster yourself, without even resorting to the help of designers. Check out the very convenient and multifunctional tools for creating posters.

An excellent resource for creating not only posters, but also banners, business cards and various illustrations. You don't need any special skills to draw a cool poster.

A wide range of tools and capabilities for both drawing and image editing. And numerous templates will facilitate and speed up the process.

Online editor. Canva is slightly inferior in its set of tools and templates. However, it is great for quickly creating a simple poster.

Especially for those who want to create their own movie posters!