Russian tablet with support for LTE and three operating systems: first look. Russian military tablet (6 photos)
YotaPhone (Moscow). Most famous manufacturer smartphones in Russia, also makes modems and routers. The company was founded in 2007 as an operator wireless communication, since 2011 its department Yota Devices produces various gadgets. Smartphones are distinguished by unusual technological solutions - for example, a second screen based on electronic ink. The picture shows the YotaPhone 2 model.
Highscreen (Moscow). In terms of production volumes and number of models, it is not the largest Russian manufacturer, but it is one of the most famous for the quality and compliance of smartphones with world standards. In addition to smartphones, it makes various accessories (cases, headphones, protective films). The brand was founded in 2009 as a subsidiary of the German company Vobis and initially simply “rebranded” the Chinese, but today it is completely its own development. In the photo - Highscreen Power Five EVO.
Oysters (Moscow). The brand, which specializes in cheap smartphones, also makes push-button phones, tablets (according to the latest - one of the leaders Russian market) and... coffee machines in the Nespresso standard. The company was founded in 2010, previously also producing car navigators, e-books and other equipment. Pictured is the Oysters Pacific E model.
teXet (St. Petersburg). A major brand producing smartphones, tablets, clock radios, car electronics, e-books, landlines and so on. Founded in 2004 as subsidiary brand "Alkotel", became famous for its good "granny phones", and from the beginning of the 2010s began making stylish, protected and extreme smartphones (however, there are also ordinary ones in the line). The picture shows a protected smartphone teXet X-driver Quad / TM-4082R.
Senseit (Moscow). Manufacturer of smartphones, trackers, accessories, founded in 2010 and now known as regular smartphones Life series, as well as protected models with high-capacity batteries from the Adventure series. The picture shows a protected Senseit R390+.
4Good (Moscow). The company, flirting in its name with both the English “for good” (“forever, forever”) and with 4G networks, offers very, very cheap smartphones$25-30 each. However, the line also includes top-end, more expensive models, as well as tablets and laptops-cloudbooks. The company is young, entered the market in 2015. The picture shows the 4Good S502M 4G model.
MTS (Moscow). One of the giants mobile communications in Russia, “Mobile television systems”; The company was founded in 1993 and also operates in the markets of other countries. Under its own brand, it sells smartphones, routers and other equipment in monobrand communication stores. Smartphones are mostly ZTE branded. The picture shows a model MTS Smart Race 4G.
Beeline (Moscow). Another giant of the Russian mobile communications market, the brand of the VimpelCom company. Founded in 1993 and at one time was the most expensive brand in Russia. Like MTS, Beeline sells smartphones and other equipment under its own brand, mainly those that have replaced the Huawei badge. The picture shows Beeline Smart5 Yellow.
iRU (Moscow). A brand founded in 2002 and owned by a large distributor of Merlion equipment and mainly specializing in desktop PCs and laptops. The line also includes nettops, servers and literally several smartphones. The picture shows the iRU Q501 model.
You will say: this is how it is assembled in China! And you'll be right. Everything is assembled in China - not just ours. All iPhones are also assembled in China. And the lion's share of Samsung. And Sony. There are also production facilities in Vietnam, Malaysia, Indonesia, and Taiwan. In general, in Europe and the USA there have been almost no assembly plants for a long time.
That's why we're on trend. The main thing is that we have business and heads. And in China - just hands. So, 10 Russian smartphones!
*or almost Russian: some of these are simply adapted Chinese originals under our networks. But it's indicated in the captions
The majority of Russian users mobile technology I’m sure: domestic smartphones are a myth, they don’t exist. In part, such users are right - in the sense that mobile gadgets are not assembled in Russia. The lion's share of all smartphones is assembled in China - and these are not only devices from “no-name” companies with unpronounceable names, but also devices from Apple, Sony, and Samsung. What can you do if China has the cheapest labor?
Another thing is that there are Russian smartphone manufacturing companies. There are quite a few of them, and the devices they develop are quite good. About leading Russian brands and popular models We will tell you about domestic manufacturers in this article.
Yota company, founded back in 2007, gained all-Russian fame only in last years. First of all, the company is positioned as a provider cellular communication and a manufacturer of high-tech 4G equipment. However, Yota also has a department that develops its own mobile gadgets - this is YotaPhone, opened in 2011.
Yota has chosen a different strategy for distributing its smartphones than other domestic providers like MTS and Megafon. While the representatives " big three“offer very modest gadgets with SIM-Lock for “priceless”, Yota does not seek to tie customers to its own SIM card and is actively introducing innovations.
YotaPhone 2
Smartphone YotaFon 2 was presented at MWC exhibition in Barcelona, then appeared at the traditional international CES event in Las Vegas. The gadget was awarded at both exhibitions. The smartphone was worth noting at least for its uniqueness - for 2017 it is the only gadget in the world, having two screens.
The presence of two screens is not just a useless “bell”: the innovation has practical significance.
The second screen, located on the rear edge of the device, is made using technology E-Ink– this technology is most often used to create e-books.
The user can view the time, check the weather forecast or received SMS messages without “lighting up” the main screen - this helps save device power. YotaPhone 2 does not look like a “whipping boy” and general parameters: the smartphone is equipped with a 5-inch “main” FullHD display, a camera with a resolution of 8 megapixels and 2 GB random access memory.
Where can I buy Russian smartphones Yota Devices?
Finding a cellular smartphone from Yota Devices on sale is not an easy task: not every cellular network distributes these gadgets. At the beginning of 2017, sales of YotaPhone were carried out by Megafon and M.Video stores, as well as online electronics stores. Yulmart" And " Online TREYD.RU" In addition, YotaPhone, of course, is sold in Yota brand stores.
Highscreen
Highscreen is trademark, company-owned Vobis Computer. This brand produces not only smartphones, but also other devices - for example, DVRs.
The best characteristics of Highscreen devices are given by the rating published in 2013 by the magazine PC Magazine. According to this rating, Highscreen gadgets, in terms of price-functionality ratio, share second place with Apple itself!
Vobis Computer focuses specifically on the functional component, and not on the external effect - therefore, the owners of Highscreen gadgets are users who value hardware more than the original ones design solutions. Vobis developers, unfortunately, pay almost no attention to design - before Highscreen smartphones and were simply copies of little-known Chinese devices. In recent years, Vobis has stopped “rebranding the Chinese,” but Highscreen smartphones with own design remain just as inconspicuous.
Highscreen Ice Max
Highscreen Ice Max– one of the youngest representatives of the Power line, whose smartphones are distinguished by long battery life and powerful batteries. Ice Max was introduced in December 2016. After its appearance, talk about smartphones losing their identity and slowly turning into tablets began with renewed vigor. home distinctive feature Ice Max– 5.3-inch diagonal screen.
An impressively sized screen is not all it can boast of Ice Max. In addition, the gadget from Highscreen is equipped with a battery with a capacity of 4000 mA (from which, by the way, you can charge other devices) and a module LTE-Advanced, guaranteeing the highest currently speed mobile internet a (300 Mbit/s).
Due to the fact that the device screen is made using technology InCell, The thickness of the gadget is only 8.2 mm, and this is the key to a very attractive appearance smartphone - a quality that, as already mentioned, is not typical for Highscreen devices.
Where to buy a smartphone Russian production Highscreen?
Find smartphones Highscreen on showroom windows it is very simple - the number of partners of this manufacturer includes almost all the more or less famous domestic networks retailers and online stores. The only exception is Euroset, however, in the Euroset review we already wrote that the company’s assortment leaves much to be desired. In MTS, Megafon, Svyaznoy, as well as in Citylink and Yulmart, Highscreen gadgets are presented.
Texet
Among domestic manufacturers, Texet is a long-living company; The year this company was founded is 2004. Seeing Texet smartphones on showroom windows, visitors are often quite surprised - they are familiar with this manufacturer from completely different devices.
Texet produces a variety of devices under its brand: e-books, clock radios, navigators, video recorders, and, most importantly, the so-called granny phones - the simplest mobile devices without an OS, but with huge buttons.
Texet smartphones “are missing stars from the sky”: the company’s share in the Russian mobile gadgets market does not even reach 1%. The devices themselves are rather inconspicuous copies of Chinese devices and, as a rule, have the only advantage over competitors - price. Texet is doing much better with sales of protected mobile phones– for avid hunters and fishermen.
Texet X-Driver Quad
Texet also has newer models in its catalog, however special attention deserves X-Driver Quad. This is one of the most inexpensive rugged smartphones present on the domestic market. Its cost is about 6 thousand rubles - compared to manufacturers’ devices Caterpillar And Land Rover, costing 20-30 thousand rubles, X-Driver Quad has a very affordable price tag.
X-Driver Quad will certainly delight any representative of the stronger sex. Particularly impressive back cover devices. Textured and containing metal plates, it is attached to the body of the gadget with steel screws - you can only disassemble a smartphone without a screwdriver if you have very strong nails. The rubberized protective inserts on the side edges of the device are also pleasing - they will save the device in the event of a fall from a great height. Another important advantage X-Driver Quad - a battery with an impressive capacity of 3100 Ma, thanks to which the gadget is rightfully classified as a “long-livers”.
Where to buy Russian Texet smartphones?
Texet smartphones are sold in the company’s company store located in St. Petersburg, as well as in the retail chains Euroset, MTS, Svyaznoy, Eldorado, M.Video and even Auchan. In Megafon stores you can only find tablets from this manufacturer. Texet gadgets are also present in the catalogs of online stores - for example, Yulmart.
4Good
4Good is the youngest domestic smartphone manufacturer; the company entered the market mobile devices only in 2015. The name of the company plays on the American expression “For good” - translated into Russian as “forever” - and very well reflects the company’s philosophy. The company does not strive to surprise customers with technical delights and innovations - it produces durable smartphones, which also have a very tempting price. At least that's what they say in the company itself.
4Good S555m
Model S555m received a lot of flattering reviews from experts mobile market. Having a more than reasonable price (about 7,500 rubles), it boasts a fairly wide range of characteristics. Main advantage S555m – display: With an impressive diagonal of 5.5 inches, the screen has a resolution of 1280 by 720 pixels, making the smartphone convenient to use for watching movies.
Another advantage of the 4Good S555m is its polycarbonate body, which is scratch and fingerprint resistant. The case also differs in color: lovers of exotic things will certainly like the yellow-colored 4Good smartphone. More conservative users should pay attention to the black model.
Where can you buy new products from 4Good?
The manufacturer 4Good has been successfully cooperating with Beeline for a long time. Thanks to a joint promotion with a cellular provider (the essence of which was that the S450m smartphone was sold cheaper together with a Beeline SIM card), the young company 4Good managed to gain a foothold in the mobile device market. In addition to Beeline, 4Good smartphones are sold in MTS networks, as well as in the Yulmart online store.
Is Ermak a special smartphone?
In the summer of 2016, the Open mobile platform» (WMD) the first smartphone with a domestic operating system was announced Sailfish OS– the gadget was called “Ermak WMD”. Journalists vied with each other to write about this device, because for the Russian mobile market the appearance of a completely “own” smartphone is an extraordinary event.
It would seem that patriots should be happy - they will no longer have to carry a device assembled by hardworking Chinese in their pocket. But There is nowhere to buy Ermak– leading retailers M.Video and Svyaznoy have already announced that similar device is unlikely to arouse interest among the general public, and they refused to sell the Russian smartphone. The reason for this is the cost of the gadget - according to the manufacturer, a price tag of 2 thousand dollars should be put on it, which in Russian rubles is 130 thousand rubles.
Why is Ermak so good if its price is so “astronomical”?
Features of the national “gadget industry”
Externally, “Ermak”, to put it mildly, is not impressive - it looks like a guest from the past, the beginning of the “tenths”, when strict HTC models Desire, Sensation and Mozart “ruled the show”. The functionality of the device, by the way, also makes you remember those years: 1 GB of RAM, front-camera resolution 2 megapixels, old Qualcomm processor Snapdragon MSM 8960 – all this looks ridiculous, especially when compared with the leading smartphones in the modern mobile market, which cost three times less.
However, “Ermak WMD” is not designed for ordinary consumers - according to the manufacturer’s plan, users of this gadget should become civil servants.
The smartphone supports data transfer via closed channels communications, is capable of working with radio frequency tags and barcodes, is equipped with a scanner for reading fingerprints, machine-readable zones of passports and excise stamps, and can easily withstand temperatures of +60°. Such options might be useful for James Bond, but are they needed by the average consumer?
Where to buy Ermak?
"Ermak" is not sold either in retail chains or in online electronics stores- Bye ordinary users it is not available, and this somehow contradicts the words of the general director of the WMD Pavel Eiges, who promised a mass product. More attention is currently being paid possible inclusion"Ermaka" to the register of goods of original Russian origin. What will this give to the WMD company? Millions of orders from government agencies, which, according to the resolution of the Ministry of Industry and Trade, do not have the right to use foreign-made equipment for state needs. If addition to the register can be achieved, WMD will have no competitors.
Therefore, the mass market does not need Ermak, just as the mass market does not need the smartphone itself. With such a price, the gadget will definitely not be popular. Fans of domestic products should wait for the imminent release of Ermak 50 on Android - according to rumors, this smartphone will be both cheaper and more accessible.
Conclusion
Russian companies are quite widely represented in the domestic mobile device market. But buyers, alas, do not suspect this - smartphones from companies Texet, Highscreen And Explay many of them are mistakenly considered Chinese hack work. These gadgets are indeed assembled in China, but according to instructions created by Russian minds. Thanks to Chinese production mobile gadgets available to any domestic consumer. How many people would be willing to pay hundreds of thousands of rubles for a smartphone marked “Made In Russia”?
We all hear constant threats against Russia from the West: they say, we will strangle you with sanctions, expect a catch. So, while Europe and the USA are drooling at us, the Russian government, in tandem with the original inventors (the Kulibins, one might say), is creating new fantastic replicas addressed to them. IN in this case, we will talk about an attempt to ignore the “enemy manufacturer” and refuse to purchase from the domestic market Apple tablets and Samsung, replacing them with... Russian ones.
Our iPad answer
It’s hard to believe, but the production of flat technology is already in full swing. The brand that is destined to become a symbol of the youth culture of our era is called bb-mobile Techno. Oddly enough, the name is written in Latin. Moreover, the first line of devices went on sale this spring. Tablets are so similar to their direct counterparts iPad competitors, Galaxy Tab that they even put covers on them from their older brothers. Do I need to tell you that the design, the location of the central button, and even (oh, horror!) the connectors are absolutely identical in location to competitors’ products!
But here comes the most interesting thing: with all of the above, bb-mobile Techno tablets have more powerful hardware based on quad core processor. Let us remind you that the iPad mini has only 2 cores. The tablet also has built-in wireless Bluetooth modules, Wi Fi, GPS navigator to support mobile communications and download maps. There are two (!) slots for SIM cards. Externally, the tablets weren’t bad either: the body colors and, to a certain extent, the type of coating were faithfully copied from the brand new iPhone 5S. So, you can purchase the device in gold, silver or graphite variants. Weak, Apple engineers didn’t think of it before us?
How much?
Well, now we have reached the most pleasant moment: of course, the price. As you can see, even on advertising posters it is openly announced. A metal case cannot cost 4-5 thousand rubles, but with such filling, you say? Welcome to domestic market: It looks like the iron curtain is coming down again. By the way, the metal not only looks beautiful, but also hangs slightly over the screen, protecting it from scratches and cracks in the event of a fall.
The average cost really ranges from 4000 to 7000 per different models. We remind you that at the current rate you will have to pay up to 17,000 rubles for an iPad mini, and this is the most cheap model V Apple line. As the deputies who supported the domestic manufacturer quite noted, profits from sales will go into the Russian GDP, and not overseas. Which should also make you happy.
Russian online stores classify inexpensive tablets as models costing no more than 8 thousand rubles, which is slightly less average price tablet in Russia. Our rating will present the best inexpensive tablets for 2016. When compiling the rating, reviews in Yandex Market, reviews various models, technical characteristics, price-quality ratio. The top 10 included tablets from Russian, German, French, and Taiwanese manufacturers.
Digma Optima 7202 3G
The average price is 3,550 rubles. The tablet from the Russian manufacturer received 60% of fives according to reviews in Yandex Market. Specifications: Android 5.1 operating system, MediaTek processor MT8321 1300 MHz, 4 cores, 8 GB of internal and 1 GB of RAM, there is a slot for memory cards up to 32 GB, 7-inch screen with a resolution of 1024x600, support for Wi-Fi, two SIM cards, 3G, 0.3 MP camera, front camera 0.3 MP, battery capacity 2200 mAh, weight 275 g.
Dunobil ECO QC 3G
The average price is 6,850 rubles. New from a German manufacturer received 75% of fives according to reviews in Yandex Market. Technical characteristics: Android 5.1 operating system, MediaTek MT8321 1300 MHz processor, 4 cores, 8 GB of internal and 1 GB of RAM, there is a slot for memory cards up to 32 GB, glossy TFT IPS screen 7 inches resolution 1280x800, Wi-Fi support, 2 SIM cards, 3G, 2 MP camera, 0.3 MP front camera, battery capacity 2800 mAh, time battery life 4 hours, weight 210 g.
8th place.
Ginzzu GT-X853
The average price is 5,860 rubles. The tablet from the Taiwanese manufacturer received 80% of fives according to reviews in Yandex Market. Technical characteristics: Android 4.4 operating system, MediaTek MT8382 1300 MHz processor, 4 cores, 8 GB of internal and 1 GB of RAM, there is a slot for memory cards up to 32 GB, TFT IPS screen 8 inches with a resolution of 1280x800, support for Wi-Fi, dual SIM -card, 3G, 5 MP camera, 2 MP front camera, battery capacity 4000 mAh, weight 330 g.
TurboPad 1014i
The average price is 6,500 rubles. The tablet from the Russian manufacturer received 83% of fives according to reviews in Yandex Market. Technical characteristics: Android 5.1 operating system, Intel processor Atom x3 C3230 1200 MHz, 4 cores, 8 GB of internal and 1 GB of RAM, there is a slot for memory cards up to 32 GB, glossy screen 10.1 inches with a resolution of 1024x600, Wi-Fi support, 2 SIM cards, 3G, 2 megapixel camera, 0.3 megapixel front camera, battery capacity 5000 mAh, weight 630 g.
6th place
TurboPad 912 new
The average price is 5,980 rubles. Budget model from the Russian manufacturer received 75% of fives according to reviews in Yandex Market. Technical characteristics: Android 5.1 operating system, MediaTek MT8321 1200 MHz processor, 4 cores, 8 GB of internal and 1 GB of RAM, a slot for memory cards up to 32 GB, 9-inch screen with a resolution of 1024x600, Wi-Fi support, two SIM cards , 3G, 2 MP camera, 0.3 MP front camera, battery capacity 4500 mAh, battery life 4 hours, weight 525 g.
5th place.
Digma Plane 1601 3G
The average price is 6,240 rubles. The tablet from the Russian manufacturer received 63% of fives according to reviews in Yandex Market. Technical characteristics: Android 5.1 operating system, MediaTek MT8321 1300 MHz processor, 4 cores, 8 GB of internal and 1 GB of RAM, there is a slot for memory cards up to 128 GB, 10.1-inch screen with a resolution of 1280x800, support for Wi-Fi, dual SIM -card, 3G, 2 MP camera, 0.3 MP front camera, battery capacity 5000 mAh, weight 520 g.
bb-mobile Techno 10.1 LTE TQ060X
The average price is 5,990 rubles. The tablet from the Russian manufacturer received 81% of fives according to reviews in Yandex Market. Technical characteristics: Android 5.1 operating system, MediaTek MT8735M processor, 4 cores, 8 GB of internal and 1 GB of RAM, there is a slot for memory cards up to 32 GB, 10.1-inch TFT screen with a resolution of 1024x600, support for Wi-Fi, dual sim- cards, 3G, LTE, 2 MP camera, 0.3 MP front camera, battery capacity 5000 mAh, weight 550 g.
Archos 70 Oxygen
The average price is 7,490 rubles. The tablet from the French manufacturer received 77% of fives according to reviews in Yandex Market. Technical characteristics: Android 6.0 operating system, MediaTek MT8163 1300 MHz processor, 4 cores, 32 GB of internal and 2 GB of RAM, there is a slot for memory cards up to 64 GB, 7-inch screen with a resolution of 1920x1200, Wi-Fi support, 5 megapixel camera, front camera 2 MP, battery capacity 3000 mAh, weight 300 g.
bb-mobile Techno W8.0 3G Q800AY
The average price is 8,000 rubles. The tablet from the Russian brand received 73% of fives according to reviews in Yandex Market. Specifications: operating room Windows system 10, processor Intel Atom Z3735F, 4 cores, 32 GB of internal and 2 GB of RAM, there is a slot for memory cards up to 32 GB, 8-inch screen with a resolution of 1280x800, Wi-Fi support, 2 SIM cards, 3G, 5 MP camera, 2 MP front camera, Battery capacity 4000 mAh, weight 338 g.
Digma CITI 1903 4G
The average price is 7,200 rubles. The tablet from the Russian manufacturer received 75% of fives according to reviews in Yandex Market. Technical characteristics: Android 6.0 operating system, MediaTek MT8735 1000 MHz processor, 4 cores, 32 GB of internal and 2 GB of RAM, there is a slot for memory cards up to 64 GB, 10.1-inch screen with a resolution of 1280x800, support for Wi-Fi, dual SIM -card, 3G, LTE, 5 MP camera, 2 MP front camera,battery capacity 6000 mAh,battery life 8 hours, weight 520 g.
This inexpensive tablet demonstrates the best price-quality ratio in our rating, having good feedback and everything needed for comfortable use attributes such as LTE support and current version Android. Support for two SIM cards allows it to successfully replace a smartphone, while the tablet has an impressive 10-inch screen, which is 3 inches larger than the largest smartphones.
A joint study by Ipsos and Microsoft assessed consumer behavior and habits in relation to four groups of devices: laptops, desktop PCs, tablets and game consoles. More than 1,000 Russian residents aged 18 to 65 took part in the survey.
As the study showed, 84% of respondents from Russia use a laptop, while more than 70% use a desktop PC and tablet. Game console Only 22% of respondents have it. At the same time, IPSOS analysts point to a trend in Russia of replacing stationary devices with portable ones in the near future: the majority of respondents are going to purchase a tablet or laptop within a year (73% each, respectively).
2016
Declining consumer segment over 3 years
On March 17, 2017, the analytical company IDC published the results of a study of the Russian tablet computer market. Consumer spending on these electronics has been falling for three years in a row.
The study also states that prices for compact tablets(with 7-inch screens) will continue to decline, and phablets will continue to push these devices out of the market. Analysts consider another trend to be the growth in the number of large-sized models (display diagonal from 10 to 12 inches) with keyboard covers.
year 2014
J'son & Partners Consulting data
J’son & Partners Consulting estimated the size of the Russian tablet PC market at the end of 2014 at 9.3 million devices. The market grew by 37% compared to the same indicators in 2013.
The growth rate of the Russian tablet PC market in physical terms (+37%) was significantly ahead of the world average (+4%) at the end of 2014.
The share of the Russian tablet PC market in total global sales was 4% at the end of 2014. It is worth noting that Russia’s share in global sales of tablet PCs is 2 times higher than that of the Russian smartphone market.
Russian tablet market in 2014, 2015
The average cost of a tablet PC in Russian retail was 8.6 thousand rubles. based on the results of 2014. Compared to the same indicator in 2013, the cost decreased by 25%, compared to 2012 - by 45%. The main reason reduction in the cost of Tablet PCs, company analysts see an increase in the share of Russian and Chinese manufacturers, as well as the share of subsidized sales of tablet PCs under the brands of telecom operators.
The Russian tablet PC market is dominated by two operating systems - Android and iOS. The vast majority of tablet PCs sold in 2014 run on the Android platform. The share of the operating system from Google grew by 6% over the year, and at the end of 2014 amounted to 89% of sales in physical terms.
Trends and forecast of the Russian tablet PC market
Analysts have identified the main trends in the Russian tablet PC market in 2014:
- growth in the share of tablet PCs supporting 3G and 4G;
- for the year, the share of tablet PCs with support for working in third-party and third-party networks fourth generation increased by 20 p.p. and at the end of the 4th quarter of 2014 amounted to 84% of sales in physical terms;
- a decrease in the average retail price of a tablet PC, an increase in the supply of devices in the “budget” segment;
- growth in the share of operator tablet PCs;
- in 2014, branded tablet PCs from MegaFon and VimpelCom operators regularly became the best-selling tablets for the month;
- improving the coverage and quality of operator 3G and 4G networks, low cost of mobile Internet in Russia;
- growing popularity mobile applications and services.
According to the forecast of J'son & Partners Consulting, the total sales volume of tablet PCs in Russia by 2019 will reach 14.5 million devices and will increase by 56% compared to the results of 2014.
IDC Data
At the end of 2014, there was a reduction in the Russian tablet market by 5% - to 8.16 million units. In monetary terms, the decrease was 30.9% and reached $1.92 billion. The tablet market in its development dynamics repeats the history of the PC market. Saturation in the tablet market is happening faster than in the smartphone segment, and the update period for tablets is being extended.
Despite the overall decline in the tablet PC market, some of its categories may show positive dynamics in 2015, according to IDC. The supply of devices with a diagonal of 8 inches or more, with support voice communication and fourth generation networks.
In January 2014, Svyaznoy and Euroset published their assessments of the Russian tablet PC market over the past year. According to Svyaznoy, in 2013, about 7.2 million tablets were sold for an amount of 81.4 billion rubles, which means an increase in sales by 125% in physical terms, and by 65% in monetary terms. Euroset, in turn, provides data on 6.7 million tablet PCs sold and an increase of 107% in unit terms.
Tablets remain the fastest growing category of personal electronics in Russia and for the second year in a row are demonstrating triple-digit growth rates in units, notes Svyaznoy. The company explains a slight slowdown in growth rates in the country in unit terms by the gradual saturation of the market in Moscow and large cities. If we consider separately federal districts and small settlements, here the growth rate shows higher rates.
The average bill for tablets for the year decreased by 27% to 11.38 thousand rubles, according to data from Svyaznoy. The average cost of a tablet PC steadily decreased throughout the year: for example, at the end of the 1st half of the year it amounted to 12.527 thousand rubles, in the 3rd quarter it decreased to 11.5 thousand rubles, and at the end of the 4th quarter - to 10.32 thousand rubles . In December 2013, the cost of tablets crossed the threshold of 10 thousand rubles. – average bill on Tablet PC amounted to 9.7 thousand rubles. According to Euroset, the price reduction for tablet PCs in 2013 was 25%, to 11.6 thousand rubles.
Among the main factors that influenced average cost Svyaznoy notes, first of all, market expansion and sales growth in price segment up to 15 thousand rubles. In 2013, they went on sale quality tablets costing less than 2.5 thousand rubles, the company says. The increase in the availability of tablets on such a scale was largely made possible thanks to the form factor: more and more manufacturers on the market provide a choice of devices with a screen diagonal of less than 8.9 inches. In 2013, such devices accounted for more than 2/3 of total sales in pieces.
