Landing form as the main element of the landing page. Who to trust to create your landing page. Production and installation of wooden windows

Selling sites. What it is? Every second person will say: “Of course, these are landing pages!” They are one-pagers, they are landing pages, they are selling pages.

I will not convince you otherwise, because there is a great deal of truth in these words. Therefore, in this article we will analyze which landing pages can be called the best and why.

That's why I started looking for the best selling sites. Where to see their examples, ratings and how to evaluate them in principle. After all, a one-page website was originally invented in order to increase company sales.

Lately, a lot has changed. Gone were the ones that were relevant before, websites began to be made of higher quality, more beautiful, with big amount animations, pictures and various enticing features.

Evaluation criteria are questionable

By what principle to evaluate? Which ones to take as a basis? How to rank the TOP 10 sites?

Where can I get websites for the competition? All this makes it difficult to create a real and honest ranking of the best sites.

In addition, we do not know how many sales companies make through such sites. You can’t call them and ask: “What is yours?” or “How many applications do you receive from?”

I am sure no one will answer such a question, since either no one believes or will say that this is confidential information.

Yeah, we're daydreaming!

So I made it simpler. I started searching and viewing ratings and selections of the best landing pages. And guess what?

The site takes a long time to load, and this can greatly affect the bounce rate. That is, people will leave it faster than they see the offer.

2. Workshop “Dinero”

This is not a website, it’s a whole film about one “character” - a wooden wallet. If it had cost 1,000-2,000 rubles, the site would have failed.

6. Project “Big Drying”

Most women (their target audience) have heard about the “Mad Drying” project. Their launch ads are flooding the internet. And this is not surprising when millions are invested in traffic.

But without a good website, you won’t be able to get tens of millions in revenue, so their website is also included in our TOP.

Project “Big Drying”

It is clear that the creation was approached thoroughly, as the texts alone are worth. But they just made one big mistake - they didn’t make a call button at the very end.

And this affects the outflow of visitors, due to the fact that they do not see the logical closure of the whole story.

7.

We ourselves use the Bitrix24 customer relationship system. But since our topic is not “,” the Megaplan system website exceeded all expectations.

Through it they conveyed all the main points of their system, after which you understand that this is the best thing for business.

CRM “MegaPlan”

Our wish for improvement is to add a video review of the system, since all direct competitors have it. And also do more clear calls, namely, replace the headings (not the buttons) with “Start using for free” or something like that.

By the way! If you want to use it as your CRM system, then I advise you not to forget the promo code “Megastart”. This way you will receive a 10% discount on your first purchase and 14 days of free use.

8. Bank for entrepreneurs “Tochka”

Another landing page from the bank. He wins a prize for his originality. This page is sent to your friends as a referral link.

To enhance the effect, we would add a few more blocks that put pressure on the logic. Since now the site is more focused on emotions. In some cases, this could be the right decision, but since we have a choice of bank, emotions alone cannot do it.

Bank for entrepreneurs “Tochka”

9. “Goodfit” gym equipment

An interesting transition of the site from black to white and blue. But besides the interesting design solution, this landing page uses a great game of headlines.

In this design, they are not a connection to the block, but independent elements, after reading which you can already create a complete picture.

To complete the package, a video presentation on behalf of the CEO is not enough. Surely he is in excellent physical shape.

And it would also be great to add numbers to the cases. That is, how much does the hall the client received cost? But this is not critical, but desirable.

Equipment gyms“Goodfit”

10. Shopping center “METROPOLIS”

This is by far the best shopping center landing page I've ever seen. The colors are beautifully chosen, the main meanings are conveyed, and the usability is excellent. This is all immediately visible when you go to this landing page. So click and explore.

Although I'll put in my 5 cents. I, of course, understand that people who are familiar with this center should get to this site. But it will also attract people who will be seeing it for the first time.

This means it was logical to make a small description (a few words about the company) so that the visitor would immediately know where he was and what awaits him there.

Shopping center “METROPOLIS”

Only Russia!?

Yes, in my review I mainly concentrated on the best one-page sites on the RuNet, although there are many worthy, good options in the world.

Moreover, the most important thing (and also the most surprising thing) is that the landing page in the bourgeois internet is used not only by small businesses, but even by large businesses.

For example, one of the most famous taxi services in the world, Uber, took the following option as its main website - a multifunctional landing page or, as they also say, a multi-page landing page.

This is a site consisting of many landing pages. Almost a multi-page site. But still a landing page.

https://youtu.be/ClF-txTHGnc

But, I don’t specifically post their landing page here, because they are different. Let everyone say that we are repeating everything after the West, but in this case I think differently.

We Russians are different. We have a different type of thinking because we live in a different country.

For example, an American has almost no fears in his head that the company will take the money and dissolve. Since they have everything protected for ten rows, it costs only one PayPal.

Here in Russia, this fear is at the forefront. That’s why they have few blocks on their website that convince people to trust the company, while we have a ton of them.

I can give dozens more arguments that we will have different and better landing pages. Therefore, I apologize, but their options will not be here.

Better enjoy our Russian solutions. Model our texts and blocks. And in foreign sites just take good ideas for design.

Briefly about the main thing

Now that you have looked at all the applicants, I do not encourage you to blindly focus on them, but it is definitely worth looking at the best landing pages for example.

At a minimum, you can take an idea from someone for an interesting animation. Or, for example, one of the creators knows theirs perfectly and uses it throughout the entire landing page. In general, it’s worth studying, drawing conclusions and adopting.

And by the way, if you are looking for ideas for your first landing page, you can try to create it yourself. So you will understand what you need and that it is not as simple as it seems at first glance.

For this, use, for example, the LP Platform. And only then, we are waiting for you to visit us for joint development.

Often, the main problem with landing pages is templateness. Each element goes in the established order, starting with the title and ending active button. If your goal is to create a unique landing page that is different from other sites, forget about templates and classic schemes, don’t be afraid to experiment!

Quite clear

The landing page of the bearcss.com site is unique, because it does not offer sales or downloads, but simply helps users solve the problem. The page is designed extremely simply and clearly. The instructions are easy to understand.

If there is a question, there must be an answer

Some companies often use landing pages to promote applications. For example, the creators of crowdspottr pose a question and immediately answer it: briefly and clearly.

Two calls to action that motivate

The landing page of Designedtomove.org is designed in an unusual way - here you will not find a specific title, offers or any explanations at all. Just abstract proposals, and below are two calls to action: watch the video and download the report. Such nebula, although ineffective at first glance, encourages the visitor to take action. Statistics show that almost 100% of people start with videos. Consider placing a powerful and catchy video on your landing page.

When you don't need to scroll

The undeniable advantage of the evr.st landing page is the absence of scrolling. Program characteristics vary according to right side screen. Thus, the visitor will have time to read all 5 blocks of information.

Conciseness

Grooveshark.com contains absolutely nothing unnecessary. All you will find is a few simple sentences, call and screenshot. Below are a few words about the capabilities of the service and an offer to download the application on mobile device. Minimalism for a landing page is a great solution.

Show results

The Hipstamatic landing page shows amazing examples of how you can process photos in its application. Users are clearly presented with service capabilities and results, which positively influences the decision to buy the product.

Description must be clear

kaleidoscopeapp landing page contains clear and detailed description, why people need his app. Landing pages love clarity and specificity.

Creating intrigue

The klout.com landing page does not contain complete information, only Interesting Facts. The user will become interested and continue studying by clicking the call button. People will want to know more about your product if you intrigue them.

Making an impression

The landing page of the site pantechusa.com is attractive due to the simplicity of the text, pleasant colors and drawings. Reviews and video reviews are also posted here. When getting acquainted with the landing page, the user should be impressed.

Original approach

The geteco.com landing page offers the visitor a gift in exchange for leaving a review. The landing page explains why the service is needed and what its advantages are. Here is a clear call to action that everyone will take, because they give a prize for this!

We have listed conversion landing pages that are original and do not belong to the category of templates. Draw conclusions, draw examples.

In this article we will look at the best landing pages in the world - one-pagers that deserve attention due to their selling structure, competent marketing and bright design. Such pages receive high conversions and generate income for their owners. This means that we cannot pass by without considering their features and advantages. Ready? Go!

Examples of the best Landing pages

Let's look at a few examples, analyzing them in detail, to understand why these landing pages can be considered successful.

Example 1

A stunning example of a landing page created to sell a women's corset. It’s amazing because it takes the user by the hand and leads him along the entire page, gently and unobtrusively providing arguments for why he needs a corset. The first reversal immediately takes the bull by the horns.

Best Landing Page - a selection of the best interactive Landing Pages

There is everything here to whet the visitor’s interest: USP, advantages. And even a lead generation form with a trigger for those who are ready to take action.

The one-page website was developed according to the selling marketing strategy of AIDA. Here, according to tradition, there is a block of advantages and benefits, social proof. But at the same time, each spread is executed in an excellent design: bright, intelligible and simple.

Please note that each call to action offers a new benefit for the consumer. Marketers have done their best by working and understanding the desires and goals of the target audience.

Great emphasis is placed on the social proof block to prove to your visitor that this offer is real and it works.

As additional evidence, the site provides videos and screenshots from Instagram accounts where ladies are already trying on a corset.

For dessert, another lead-generating form with a call to action.

The site creates an unambiguous desire - to buy. And not surprisingly, it is designed for 5+.

Example 2

An example of a landing page that can put pressure on emotions. The selling one-page page is dedicated to the bank’s services and is developed in tandem with animation, which is aimed at developing the user’s emotional state.

The developers assume that the page will be recommended to friends and passed to them as a referral link.

When opening a one-page page, the name of the person who opened it is pronounced, and then female voice invites you to learn more about the bank and use its services.

Animation takes its toll. There are no usual blocks here social proof, just one block of benefits. But at the same time, the girl’s gestures, pushing for action, work for the result, making the one-page page highly converting.

Example 3

An example of a simple but effective one-page website offering to use it to buy a gift card.

There is no animation here bright design or intricate elements that every third developer now tries to use to attract the user’s attention. Instead, there are just a few informative blocks that clearly and simply show who needs the card and why, and what benefits it provides. This once again proves that everything ingenious is simple.

Landing page speaks in simple language with your user. The developers were not sophisticated and even placed social proof in the form of information content. Although in this case, customer photos would be helpful.

Example 4

The “Mad Cutting” project is known to everyone who has at least once tried to lose excess weight with the help of nutritionists, sports trainers and other specialists. This project has been standing steadily for three years and is currently promoting its 20th season, recruiting participants. Therefore, the developers decided not to place the USP on the first spread.

And in general, a one-page website can hardly be called “typical”. There are marketing tricks and moves in the form of evidence, benefits and advantages. But to a greater extent, the landing page demonstrates storytelling in an aggressive manner. This is like a kick for the user who needs help.

A photo of a popular Russian trainer, a rather sharp address to the visitor and motivation for action in the form of guarantees of a prize fund take their toll - they make them want to become a participant.

This selling one-page website puts pressure on the pain of the target audience and offers a solution on how to get rid of them. This is a powerful marketing concept that always helps its owner win by bringing in new customers.

We have reviewed a small amount of powerful landing pages that arouse genuine interest. Do you want an effective one-page website? Order the creation of a turnkey landing page and don’t miss out on your profits thanks to a cool project.

The article was developed by the Impulse Design web studio.

The main problem with almost all existing landing pages is that such sites are similar to each other. The name, pros and cons of purchasing a specific advertised product or service, menu and window calling for a specific action/purchase, reviews of other people, etc. Each element comes one after another in an order that is already boring to everyone. You can even find a prototype online " best landing page portal,” the organizers of which write that it is necessary to create one-page websites using only such a “working” scheme.

Beautiful interesting creative landing pages

If you want to pay attention to your landing page and, moreover, make it an object of imitation and universal admiration, then you should forget about different templates, take inspiration from a variety of sources and try something new.

High-quality landing page example

A good example of a selling landing page in this sense is the page of the portal bearcss.com - extraordinary a rare event, because no one is trying to sell anything there, but only helps clients (specifically, web designers on the above site) in solving their problems. Clear drawing, simple offer, short instructions - this is exactly what a high-quality landing page should be.

The best landing pages landing page

Another example of a successful landing page is one-pagers that explain to surfers what and how they should do. The creators of the crowdspottr portal are doing just that. They write a question and immediately give a clear answer. The above portal can be considered an excellent example of a successful landing page (the number of new visitors exceeds several thousand people)

landing page websites best design examples

Designedtomove.org is a social portal that is dedicated to the problem of insufficient physical activity of the inhabitants of the Earth.

His landing page looks attractive - it lacks a clear title and any explanations on the topic. Just a couple of small, vague sentences: “Watch the clip.” But such a paucity of information on the main page was not a minus. A faint haze of mystery gives surfers a strong desire to watch the video. 90% of them click to watch the video and only then look at all the other information on the portal. The site has tens of thousands of unique visitors every day and has earned the title of one of the most visited landing pages on the Internet.

Sample landing sites

Speaking of commercial projects, one of the most successful is the selling one-page website examples kaleidoscopeapp.com.

Why is this site so successful among visitors?

The creators did a good job coming up with the wording of the page. They described in detail why you should buy their program and took the time to write a two-page call to purchase (“Demo version for a month” and “Purchase for $49”).

Examples of landing sites

Another example of a successful landing page is creating a little intrigue.

The best Landing Page of Runet. Top 10

The klowt.com portal page gives visitors only part of the information about the site. Only the most unusual and interesting facts. The calculation is mainly based on the fact that clients themselves will want to explore the capabilities of the portal and will click the window calling for action.

How to create a successful online platform for business promotion? What is the secret and principles of its formation? These and other questions concern those who have decided to acquire a personal landing page on the world wide web and are expecting a flow of buyers for their product. So, let's look at the details.

Secrets of creating a landing page form

Probably, hardly anyone will argue with the statement that the most important element of a landing page is a web form for accepting orders. In fact, this is precisely why the landing page is created. The creation of an order form for a landing page is carried out by professionals who know exactly the secret of developing an interesting and at the same time quite simple option.

A well-designed landing page form should be understandable to the most ordinary user who opens the page. If there are too many fields in the window that opens, this will simply scare off a potential buyer and he will go to competitors. So developing a high-quality order form for a landing page is a task no less responsible than home page companies. In order to achieve success, that is, high conversion, you just need to follow a few simple rules.

Requirements for creating an ideal order form for a landing page

The landing page must be ready to receive buyers. To do this, several fundamental factors must be taken into account.

Conciseness. The web form should allow you to place an order, and not collect a lot about the client unnecessary information. That is, it should not contain more than 3-5 lines; if you add more items, you risk loading the page with lines that have no significance, which will make it difficult for the user to quickly complete a purchase.
Readability. Correct landing page application form must be visible and easy to read. There is no need to saturate the page with a large number of columns. The best option, if the user gradually moves on to filling out the next piece of information about himself. And, of course, you need to think about the design of the form so that it looks pleasing to the eye.
Data saving function. Quite often, consumers' internet connection leaves much to be desired. To prevent communication interruptions from leading to the loss of data already entered into the columns, it is worth thinking about the autosave function. This will help the user save time after the connection is restored, and not enter their data again.
Proven concepts. The landing page form is not the place where you need to be original. There are principles that are time-tested and bring results. Any mistake by a programmer or designer can cost thousands of lost customers.

These seemingly well-known postulates are very important and to neglect them is tantamount to dooming yourself to failure. This all leads to the loss of customers and their money. After realizing the importance of an order form for a landing page, it’s time to ask another question: how and where can you create it?

Example of an order form for a landing page

Where to make a landing page application form?

Unless you have sufficient knowledge and skills, and these are in the minority, it is unlikely that you will have a working form for a landing page that will flawlessly perform its functions. Some are looking source codes V open access online, although this method can bring much more problems than good. Firstly, it is unknown how the form will work, testing will take a lot of time, and this does not guarantee 100% performance. Emails from the form may end up in spam, may not be sent at all, or may arrive in an incomprehensible encoding. As a result, it turns out that some orders were lost, or another failure occurred, and all this is unlikely to have a beneficial effect on the seller’s image. Secondly, what should you do if you need to make some changes? Delve into the code yourself or invite a specialist, whose services can also cost a pretty penny.

The second option is to involve a freelancer in this task. But this way of solving the problem is not without pitfalls. Top freelancers, of course, can do perfect shape landing page capture, but where can I find one? The search may take a long time. You can, of course, try competitive selection, but it will take all the time and money. Again, the issue of making changes to the form remains relevant. It’s good if the coordinates of the form’s author are preserved, but what if not? And even then, if the connection is maintained, he may simply be busy with other orders and will not be able to help you. And other freelancers are not always ready to correct the work of other fellow workers.

Most effective solution This task is the online web form designer Formdesigner. This service does not require special skills, it has clear interface. The built-in form designer will help you create the perfect capture form that fits neatly into your website. Password protection has also been thought out. HTTPS protocol, and Captcha. Online payments are accessible and easy, allowing you to receive money in minutes. Unique scenarios are created using dynamic forms.

Principle of operation

The constructor appeared in 2013 and has already won the trust of beginners and professional webmasters. It allows website owners in a matter of minutes to create an application form, feedback form, subscription form, order form and many others that fit perfectly into the interface of any site. No special skills or knowledge are needed; the capture form for the landing page, thanks to the Formdesigner service, will be ready within 5 minutes. In addition, if you need to change something, you just need to visit the site again and make the necessary changes. In addition, all this can be done completely free of charge, which is also important.

Speaking about the main advantages of the Formdesigner web form designer, we can note:

The constructor works online in real time;
The entire process of creating a web form is transparent and happens before your eyes;
All data from the form is stored on the server and is available 24 hours a day;
The ability to upload files and use custom CSS allows you to create a unique web form for your landing page.

The designer is easy and simple. You can create the web form you need in just a few clicks. To add a new element, just click on it or drag it to the planned location, and it will immediately be added to the web form. You can also easily edit an element by simply clicking on it in the form and making changes to its properties in the window that opens.

Setting up is just as easy appearance, validation rules and other necessary changes are set, which are immediately displayed in the demo form, without reloading the page. After finishing the work, all that remains is to copy the finished code. You will need to embed it on your website. Next will be the acceptance of long-awaited applications. When using this constructor, all loaded forms are instantly displayed, and no tedious page reloads are required.

You can create a website from scratch and adjust the existing one. With a great assistant in the world of web content creation, you won't have to wait long for clients.

Hello, readers of the financial magazine “RichPro.ru”! Today we’ll talk about landing, what it is, what advantages and disadvantages it has, etc.

Landing(“landing page” or landing page ) is a fairly well-known term that refers to a web page with a specific specification. However, not everyone knows the essence of such pages.

So, what is a landing page? A brief definition of “landing page” can be stated as follows - this is an Internet page on a domain, subdomain in the format html/css(or a friend).

Landing page interested in people who sell various goods on the Internet.

Such a “landing page” will not contain annoying advertising, useless texts, flashing banners or pop-up menus.

From this article you will learn:

What is a landing page and how to use it;
What are benefits of landing page compared to a regular website;
How to create a landing page yourself for free and promote it online;
Which landing page designers are the best and where to download ready-made templates;
How to make money on landing pages and what taxes you need to pay.

We wish you a productive study of materials!

What is Landing (landing page), what types it comes in, how to create it yourself and other information, read further in the article

1. What is a landing page (or landing page) - its features and advantages 📌

Landing page is a one-page website on the network that can have several names:

landing page or landing page;
"lendos";
customer capture page.

home landing task page is to encourage site visitors to perform some active action - call, leave a request, purchase a product, subscribe to the newsletter etc.

That is, landing page is an Internet marketing tool designed to increase sales of various goods or services on the Internet.

1.1. Landing page development history

Landing page was invented in the USA about 10 years ago by Internet marketers.

At a certain point, they began to realize that competition in the market was constantly increasing. Websites and online stores are improving and visitors cannot always understand what is the advantage of one company over another.

Serious competition in the industry was the primary reason for the creation of a landing page.

An example of an ideal selling landing page

1.2. Goals and objectives of the landing page

The purpose of the landing page is to obtain contacts of possible buyers who have visited this one-page site.

Note! The sale of a product/service is carried out at the next stage, after the visitor’s targeted action, that is, submitting an application for consultation.

Internet marketing experts say that a high-quality landing page can increase website conversion several times. At correct use landing page, sales conversion may increase by 8-35%.

1.3. Sales funnel and conversion

Any website owner is constantly looking for ways to increase its popularity and maximize sales.

The main criteria by which it is determined Internet resource efficiency, are "sales funnel" And "site conversion". By understanding the essence of these concepts, you can find out the level of your sales. Let's take a closer look at these definitions.

Conversion and sales funnel are the main indicators of landing page effectiveness

1) Website conversion

Website conversion is considered the most significant indicator of the effectiveness of an Internet resource.

The conversion value displays the number of page visitors who became buyers of your products/services.

In other words, website conversion is a kind of “marker” that marks the fulfillment of your requirements, namely:

purchase of goods;
subscription to the newsletter;
downloading specific files;
registration;
other actions.

For example for tourism it is considered quite a normal level 8-13% . But for a website that sells luxury fur coats, the conversion rate is to 10%, and this is considered an excellent indicator. (The fact is that clients here have higher purchasing power).

Important! Typically, conversion rates fluctuate from 2-3% to 20-40%. If the conversion is, for example, 20%, it means that out of one hundred target visitors who visited the site, twenty completed the target action.

Website conversion needs to be constantly improved. To do this, you need to gain the trust of site users. Your website should be user-friendly with easily accessible information.

It is worth noting that the conversion rate of a landing page is always higher than that of a regular website.

2) Sales funnel

A sales funnel can show the number of visitors to your site who did not complete the actions you require. It is a graph in the form of an inverted pyramid. Such a funnel has the following representation:

number of unique visitors;
the number of unique visitors who performed the actions you require;
the number of customers who paid for the product or service.

When used correctly, A sales funnel can become an effective assistant in planning the optimal amount of advertising material and the number of contacts at each sales stage etc.

Based on the sales funnel indicators, we can draw conclusions regarding management quality and the need to adjust work at a certain stage of sales.

This analytical tool provides insight into how potential client makes a decision to purchase the product or service you offer. What pushes him to such an action.

By analyzing these steps, you will be able to exert control over customer behavior through a properly designed landing page.

The value of a sales funnel lies in segmenting a huge mass of buyers by behavior and interests.

Example— there are two people who want to purchase a vehicle.

One has not yet decided what exactly he wants to buy - an airplane or a car. The second one, on the contrary, already clearly knows that he needs a car. These people are completely different- the first, after much thought, will buy a bicycle, but the second is ready to go buy a car tomorrow.

As a rule, the entire path from interest in your product to the anxious moment of purchasing it is divided into four stages:

Stage 1. Awareness;
Stage 2. Interest;
Stage 3. Decision;
Stage 4. Action.

By superimposing these stages on the number of people who are at each stage, the result will actually be a funnel that tapers towards the bottom.

1) At the top of it are people who realized that they were interested in a certain product. At this stage, a person tries to find general information about the product you like, perhaps its analogues, minimum characteristics.

3) If a decision is made to purchase a product, the client moves to the next stage, in which key role focuses on clarity and clarity of content. It is he who can motivate a person to make a purchase or become an obstacle to such a decision.

4) At the very bottom of the funnel are people who have moved from the status of site visitors to the status of buyers. If the sales funnel is organized correctly, the client will definitely buy the product on the same site.

The goal of any quality landing page is invisible promotion of the visitor through all stages of the sales funnel from awareness to action. The best tools There will be educational articles, step-by-step guides, infographics.

Important! Information about the product must be specialized. Its goal is to increase the potential client’s motivation to make a purchase.

Online sales are growing regularly. Along with this, the sales funnel will also change. Perhaps over time it will become more complex. Therefore, it is very important to understand it now.

1.4. Capture Page Performance

The greatest efficiency of landing can be achieved only with participation in the development a full-fledged team of professionals.

To create a high-quality landing page (before launching it on the Internet), you will need the help of the following specialists.

Project manager. Indicates the final goal when developing a landing page, monitors all stages of implementation technical plan, calculates the return on investment in advertising, makes all important decisions.
Marketer. His job is to develop a general strategy, create a prototype of the future site, effective affiliate programs and USP (unique trade offer). It also determines the prospects of the concepts being created and analyzes the results obtained.
Web Designer. Using the approved site prototype as a basis, he develops a landing page layout and is responsible for special effects for the site.
Front-end developer. Engaged in programming and subsequent layout of the landing page, testing the display of the page on different devices, adjusting the operation of forms intended for sending applications and calling from the website.
Copywriter. Writes “selling” content, creates headlines using the 4U method. Also participates in prototyping the landing page and optimizing its semantic blocks.
SEM Contextual specialist. Analyzes the semantic core, selects target queries for search engines, configures contextual advertising, analyzes it and, if necessary, refines it (we wrote how to collect it in a special article).

Only the coordinated work of all specialists can create a truly high-quality landing page.

1.5. Why create a one-page website - 3 main advantages of landing page

Let's look at the main advantages of a landing page compared to other sites and online stores. (Read also our article - where you will find step-by-step instructions on creating and launching a successful IM).

So, let's start in order:

A one-page website will help increase the number of visitors who subscribe to news notifications and e-mail newsletters by approximately 20-30% , compared to a regular site!
Raises by 50% probability of purchasing the product you offer!
Convinces site visitors to download and install new program or app!

Rules and tips for creating a landing page

2. 13 basic rules for creating your own Landing Page 📎

There are landing pages with conversion 40-60% . Such indicators mean that every second visitor to the site left their data or filled out an application to purchase a product. Two factors contributed to this success:

The bulk of page visitors are this is the target audience. The site was visited by people who were interested in the product offered.
The landing page was created according to traditional rules ensuring high site efficiency.

Rule #1.

The landing page must contain one product

Couldn't get your visitor to click on the “buy” button?

To get more clients, you must adhere to the following principles:
the user's attention should be focused on one product;
tell the client about the benefits of only this specific program;
set a discount price for one product;

When several products are placed on one screen, the customer’s attention will be scattered. He glances at the entire page. Perhaps he will show interest in some funny picture or a flashing discount. However, in the end the tab will still be closed. Not even a minute will pass before a visitor will forget about your site.

If a visitor comes to a website and sees one product that he can focus his attention on, his level of interest will increase. And the likelihood that he will take the action you need will also become very high.

Rule #2.

The call to action must be clear

Important! When visiting a page, the first thing a user does is ask himself where he ended up and why. If in the first seconds of his stay on the page he cannot find answers, the potential client is guaranteed to be lost. It is necessary to provide the visitor.

clear and understandable information about your product 80% Statistics show that about potential buyers leave the site in the first fifteen seconds

. The main reasons for this fact are: Lack of motivation to action. That is, the visitor did not find (did not understand) what to do on the site. The person is not offered to order, subscribe, learn more, etc. A high-quality landing page should contain specific calls to someone to take action
. If the page does not have a “big red button” with the word “buy” written on it, such a landing page will not bring the desired result; The page is very busy, which confuses the visitor.

A person cannot understand what exactly is being offered to him. A lot of scribbled details, a lot of unnecessary animation, etc., only cause irritation for users. Each such element tries to attract a person’s attention. As a result, the main call to purchase or subscribe loses its significance.

These tips will help increase sales of your product. Red button
rectangular in shape with a capacious verb placed in the center to help you. This button should be present at both the beginning and the end of the landing page. Express yourself clearly and clearly
. A clear and concise explanation of what the visitor must do and what he will receive for it is necessary. Remove anything that might distract from the main idea. , namely, incomprehensible headings, graphs, large advertising banners
with posted other people's products, neutral pictures, etc. When describing the benefits of a product, you should use a lot of comparisons and numbers. Next to this information you need to place red button. Sometimes the decision to purchase a product can be spontaneous. To instantly satisfy the buyer’s desire, this treasured “buy” button is needed.
Designate specific benefits from the visitor's use of your offer.

However, you should not be too zealous in your desire to get a buyer. The presence of many advertising gimmicks and an intrusive offer to buy a product will only cause negativity in the visitor.

Rule #3.

Make selling and catchy headlines

A good landing page has one promotional offer that fits easily into the headline. Examples of selling headlines: If your product is fluorescent lamps? Here's the title - “Save energy 4 times more efficiently” . Need to invite fatties to the fitness center? Write their dream in the title - .

“Who wants a TV star figure?” Typeface headers are a must use tags h1 and h2 . If possible, put it in the headings key phrases

- these are words or phrases by which customers will find your site through a search engine.

Rule #4.

Important! Use intelligently written sales text

The text is the first priority.

You should order a landing page design only after a final, high-quality text has been compiled. To write a first-class text you need:
create a portrait of the “ideal buyer”;
, that is, a person who needs your product; read books about sales psychology and marketing learn to engage the visitor in conversation. In this case it will be a monologue. Try to start a virtual dialogue with the client, identify questions that he may have. Write the answers to them in the text. Product Information

must be comprehensive . You shouldn't be limited to a certain number of characters. Nowadays, Internet marketing gurus can hear critical statements about large landing pages. However, if you carefully understand this situation, it becomes clear that

the bulk of criticism falls on boring and uninformative texts

. But those who like to criticize somehow forget about good, long landing pages. There is no need to be afraid of large texts if:
The product is unknown and complex. To interest a person, you will have to take on board all the superpowers of the landing page - discounts, gifts, warranty and post-warranty service, cases, reviews.

Rule #5.

Formatt your texts correctly

This rule is one of the most significant for the promotion and sale of services or goods.

When formatting the text, you should adhere to the following recommendations: Readable font - 16 point. (.
Open Sans, Garamond, Georgia, PT Serif, Arial)
The line should not contain more than 80 characters.
Every 3-5 lines should be formatted as a paragraph. A subheading is needed for every 2-4 paragraphs. Subheadings must be written in such a way that the user, after reading it, can easily understand.
what will be discussed in the next paragraph

Mandatory presence of tables, quotes, lists (numbered or marked).

Rule #6. Less aggressive advertising!!! Three exclamation marks at the end are one of the signs

Note! aggressive advertising . In addition to this, there is also “CAPS LOCK”. And Most people have words or phrases with everyone in capital letters exclamation marks.

arouse suspicion. They develop a strong belief that

they want to deceive them If a copywriter, content manager or editor uses such things, then this indicates their low qualifications. It is also not recommended to include in the text hackneyed phrases like “the most

low prices

in the region”, “flexible system of discounts”, “individual approach”, etc. Information that is not supported by facts, figures, comparisons is simply useless. Therefore, it must be removed from the text without any regret.

Rule #7.

Competent landing structure It is necessary to understand how the user's gaze will move. If all the elements of the page are placed in their place, a person will be able to easily perceive the information. And if the visitor understands the product you offer, the likelihood that he will purchase it will increase significantly. Also needed — visual navigation , - these are thematic pictures, icons and arrows. You can get someone's attention , contrasting colors highlight headings make the button red.

orange

or yellow.

Rule #8.

The landing page must be relevant - this is very important! The concept of relevance means, and for each traffic source. For example, if visitors come to your page from any social network, this information should be displayed on the site.

Rule #9.

You need to be prepared for objections Approximately 9 out of 10 clients before making a purchase, think about their decision

. People are afraid of scammers and fear for their own safety.

There are many clients who want to hide their purchase from others. Some people have fears of losing their money or disbelief in such a low cost of the goods.

Since you do not have the opportunity to communicate personally and dispel all the user’s fears, you need to take care in advance of reasoned answers to all sorts of objections. They should be inserted into the text. guarantee a return on your investment
, for example, within 1-2 weeks; provide the opportunity to try the product for free

, also within 2 weeks. Emphasize that such a proposal will help a person make up his mind.

These marketing moves have always been and will be relevant when developing landing pages.

Rule #10. Use the principle of scarcity and the urgency effect You have to be with a deficit

Important! very neat , because not everyone falls for such a trick. On timer

countdown Today no one pays attention to time anymore. Moreover, if it is regularly updated after the page is reloaded. It is necessary to use other methods. Eg

, display information about the quantity of remaining goods and regularly update these figures. The visitor should see that the product is quickly sold out. Example: 50% You need to try to make sure that the buyer’s algorithm of actions or thoughts is as follows: “Yesterday there were 100 bread machines in stock 5 with discount

, this morning it’s already 33, and closer to lunch it’s only

things. We need to buy it urgently while the goods are still available!”

Rule #11. Convince the visitor of your reliability
Trust elements are best placed near calls to action. Using Social Media Buttons
— creating a group (page), a list of subscribers in a VK group, a tweet feed, likes on Facebook. (and we already wrote about promoting it in our last issue") Publication of reviews along with links to companies or people

who left them.

As a rule, the form for entering personal data does not cause irritation for most visitors. If necessary, people from the target audience are always ready to write name, occupation, email address.

Difficulties usually arise in the next stages of registration, when the visitor is asked to provide details of his life. It is better to ask such questions after the user has confirmed registration.

An equally common problem is a complex captcha!

Captcha is a pop-up form for entering a set of specific characters (numbers and letters). By filling out the captcha, the visitor confirms that he is not a robot.

It sometimes takes a lot of time to decipher the characters and write them in the correct sequence. This is the reason why approximately 30-40% people simply close the tab and forget about your offer.

No need to use captcha. Let your competitors have it.

Rule #13.

Simplicity and accessibility of perception

Important! This rule summarizes the essence of all previous rules. Should be ordered.

simple landing page

She must be:
without unnecessary graphics and text;
with a proposal to perform only one action - buy one product, subscribe to one newsletter, etc.;

spacious and not too busy. Ideal Landing Page

is a page that can be obtained through testing, adjustments and performance measurements.

3. Should I create a landing page myself or is it better to order a landing page from professionals? Developing a landing page yourself is not such a difficult task. With knowledge and patience, anyone can create a landing page. However, in such a case there is how positive (+) moments and .

negative (-) Let's consider all the advantages and disadvantages of independent creating a landing

page:

Pros (+)
A landing page created by yourself will cost a person completely free. No need to create technical task
. You get the opportunity to do it yourself according to your ideas.

Creating a landing page with your own hands provides invaluable experience, which will be very useful in the future when working with the Internet.

Minuses (-)
If you do not have the necessary knowledge, it will take time to study it.
Developing a landing page takes a lot of time, during which you could sell a certain amount of product.

Order a landing page from a special studio or work on it yourself - it's up to you to decide.

However, it is worth recalling that creating a page with your own hands does not involve any expenses. Therefore, it’s still worth trying your hand even if at the same time you placed an order for a landing page in the studio.

If you create a high-quality landing page, you can further develop your acquired skills and make landing page development your own. The demand for these services increases every year.

Note! If similar work seems overwhelming to you, since it requires perseverance and takes a lot of time, then it is better not to spare money and order the creation of a landing page by professionals. And while they are working on your order, you will have time to solve the main tasks of your business.

Developing a landing page yourself is justified only if it is your first and you want to save money. After all, you cannot be sure that a product or service promoted through this site will be in great demand.

However, if sales have already started, the first orders have appeared and you are confident that your product will become in demand, then it’s time to turn to specialists. They will help make your landing page more high quality and efficient, and will also significantly increase the conversion rate.

Paying for services 5-15 thousand rubles, your sales may increase by 2-3 units per day. Over the course of a year, you will accumulate quite a decent amount of money, which will significantly exceed the amount spent on “upgrading” your site.

Important! Increased conversion just for 0,5% can bring millions in profits in a year.

Of course, you can create a better quality landing page yourself than a single freelancer can do. Read about it in the article at the link.

Ordering from a studio will not be cheap, but you will save your time, and the money spent will subsequently be returned many times over in the form of profit.

4. Modern landing page designers 🛠 - TOP 3 of the best

The great popularity of landing pages has led to the emergence of many designers. Let's look at some of the most popular Russian-language designers.

Landing page builder No. 1."LPgenerator" (lpgenerator.ru)

Lpgenerator is an excellent website builder with which you can create a landing page from scratch. The service can offer more 300 templates, a large number of tools - lead management, A/B testing and many other goodies.

Price simple tariff — 2156 rubles per month. This tariff assumes a limit on the number of visitors - 9 thousand per month.

Eat tariff without restrictions. Its cost is 4,000 rubles per month.

The prices are a bit expensive, but many say that Lpgenerator is worth it.

Landing page builder No. 2. Flexbe (flexbe.com)

The Flexbe website builder is considered one of the most reliable and simple landing page builders. Eat free version , which acts 14 days. This time is quite enough to evaluate the convenience of the designer and its suitability for your business.

The most affordable tariff— 750 rubles per month. The tariff includes: domain - 1, pages - 10, SMS notifications - 250, technical support, own Mailbox, free domain.RU, etc.

Most expensive tariff costs 3,000 rubles per month. It includes unlimited number of domains and pages, 1000 SMS notifications, etc.

From cons (-) One can highlight the limitations in creating a landing page. It is not possible to get something cool because the set of tools of this website builder is not large.

TO pluses (+) It is worth considering the speed of creating a landing page. In ten minutes you get a completely decent one-page website that looks good on mobile phone screens.

Landing page builder No. 3."LPTrend" (lptrend.com)

"LPTrend" is a clear landing page constructor that suitable for beginners. The service can offer 61 ready-made templates with restrictions on layout.

Keep in mind! Create a landing page from scratch here not provided. There is no integration with other services.

From functionality There is A/B testing, tab " useful services» , which has links to various tools.

The trial period is 15 days. Sufficient time to test the capabilities of the service.

Most cheap tariff — 500 rubles per month. It is possible to generate one landing page.

Behind the most expensive tariff will have to post it 2000 rubles per month.

Subscribe to premium tariff makes it possible to create unlimited quantity landing page.

Other online landing page builders

There are a couple more website builders that worth paying attention:

"Bazium"- a pretty good website builder. The service offers almost 400 design variations, 53 blocks and 27 different settings that can fully satisfy all needs. From positive points We can especially highlight the possibility of paying for services as you use them. You will have to pay for this service 35 rubles per day.

"Tilda"— offers a modular system. The cheapest tariff costs 500 rubles, subject to payment for the entire year. If payment is made monthly, then the cost of the tariff will be 750 rubles.

5. How to create a landing page for free 💸

Let's consider popular services, where you can also create a landing page (one-page) for free:

landingi.ru;
www.setup.ru;
lpgenerator.ru;
ru.wix.com;
Creation of landing pages (one-page websites) to order for a small amount on freelance sites (from 1000 rub. and higher).

6. Examples of the best selling landing pages 📰

Let's look at a few examples of selling landing pages. Keep in mind that landing pages are constantly changing their relevance. If “today” certain templates had a high conversion, then it is not a fact that these templates will work with the same conversion “tomorrow”.

Therefore we recommend do not copy, and take it as an example and create your own landing pages with your unique pictures and texts (content that others do not have), or order them from specialists who know the relevance of landing pages.

7. Landing Page templates - where to download + step-by-step installation instructions 📝

The landing page structure consists of several elements:

Logo, phone numbers, data capture form, that is, call back.
A proposal or offer that is displayed as a relevant headline.
List your benefits.
Call to action (placed red button).
Photos, drawings and other high-quality graphics.
Information that helps increase confidence in the product - certificates, reviews, etc.
Contact Information.

Every known platform, e.g. "Wordpress", "Jumla" etc., has its own landing page templates. However, you can find high-quality and free landing pages for WordPress impossible . Relatively good landing page starts from 15-25 dollars.

There are also templates that are not tied to any platform. They number in the hundreds of thousands. You can find many sites where you can download ready-made free templates landing page.

However, we can’t talk about a normal free landing page. Most of these proposals are just garbage. There are very few decent options. High quality templates You can try to find the Landing Page on popular landing platforms (for example, lpgenerator, wix, etc.)

The text on the landing page is a marker of the “health” of the project. Whether he is alive or dying in agony is conveyed by a few lines above the fold.

Headings are rightly considered the key element of a landing page. (David Ogilvy) once said, “By writing the headline, you've spent 80 cents of your dollar.” This means that out of 1,000 people who visit the landing page, 800 will leave after reading only the headline. But this is an average, improved by good copy and optimization at the top of the conversion funnel (which will benefit the bottom of the conversion funnel).

In this article, we will look at data from an analysis of 87 cloud startup landing pages and show trends and practices for two elements of landing pages: the headline and the subheader.

Key points

Rarely does anyone read long reads to the end, so let’s briefly summarize the research findings in the first paragraph:

14% of SaaS startup landing pages have no subheadings;
the average number of words in a title is 6;
the average number of words in a subtitle is 12;
average headline quality score (according to the CoSchedule service) - 59 points;
39% of headlines sell product benefits;
20% of headlines use social proof;
50% of headings and subheadings use positive attitudes;
13% of headings and subheadings communicate negative attitudes;
“You” and “Your” are found 10 times more often than “We” and “Our”;
42% of headlines contain jargon;
speed, simplicity, growth, money, humanity, improvements - 6 main topics for landing page texts;
each title boils down to 1 of 9 formulas.

Read to the end to understand why these methods are so popular, whether they are truly among the best practices, and how to use them to improve your startup's landing page.

14% of startup landing pages have no subheadings

Neglecting the subtitle? This means you are confident in the quality of the page title - after all, it is the only one that convinces those 80% of visitors who leave immediately after “landing” to stay.

According to Wordstream:

“Most effective landing pages anchor the offer with a headline, and the subheadline clarifies or separates the value proposition.”

Below is an example of how a subhead works together with a title to convey a crystal clear value.

Headline: Expense reports are made for you - but not by you;
Subtitle: ExpenseBot's automated process helps your business track costs, pay employees, and control expenses.

ExpenseBot's expense reporting app eliminates audience pain, which is what . And the subtitle describes in more detail the functions and capabilities of the product. However, it does not talk about the negative aspects of the need for the product, such as dishonest employees, gray accounting, etc. No dirt - just what the reader wants to know.

The opposite example is TapInfluence, which does not capitalize on the subtitle. The landing page does not convey to visitors the functionality and value of the product, although online users are “terribly lazy” - that is, they will not go deep into the landing page for information, but will simply close the tab.

Content. Created by buyers for buyers.

Average number of words per title: 6

It is believed that 6-7 words are . But Joanne Wiebe of Copyhackers proved this claim wrong back in 2014 with a “visionary” split test.

Benchmark: Get results from your facebook posts.
Option 1: This is like a full-fledged SMM team on demand.
Option 2: With our generator of ideas for statuses and extremely simple scheduler posts, you will never run out of effective Facebook page content.

The first option increased CTR by 36%, and the second by 29%. Sometimes the fifth or sixth word is not enough to convey the value. Below is an example of a succinct (and unsuccessful) headline from Simply Measured.

The best social starts here.
Informed decisions. Exceptional results.
The world's best social analytics without the effort.

Considering that these are the most read four words on the entire landing page, marketers should have conveyed the offer more clearly. The title is not very informative. This is similar to the so-called "flip phenomenon", or reversal phenomenon - a technique in which the subheading is tested as a heading, and vice versa.

61% of headlines don't sell product benefits

The figure is surprising, isn't it? You know the old axiom: “Properties talk, but benefits sell”? But if you think about it, the problem comes down to the level of intent and awareness:

If the visitor is familiar with the product and is already looking for it, then give Additional information about functions. The person already knows the problem and has come to you for a solution.

But if the visitor is not yet familiar with the product and does not know why it is worth choosing you and not competitors, then you need to convey a significant problem that you are solving in his field, that is.

The way most cloud companies separate these two segments is by creating landing pages that are optimized for features just like the home page. Below you will see a wonderful landing page, whose title literally “hits your eyes” with the benefits of the offer.

Close more deals. Make more money.

But the following example, unfortunately, does not do this. Landing page from SensorTower:

Title: App Marketing Intelligence Made Easy.
Subtitle: The Industry's Leading App Store Optimization and Intelligence Platform.

From the text, the visitor understands something about the functions (a little), and also that the solution is simple and popular. But he doesn't see why this is needed right now. On such a page, you can convey the advantage through the title, subtitle, or text inside the input field. But not a single opportunity was used.

In short, this landing page could clearly benefit from text optimization.

20% of headlines and subheadings use social proof

Social proof is a way to show how many cool people are already using your product. Usually these are expanded or logos of partner brands. But hints of this are useful - and occur - even in the headlines. Below is an example of social proof in the Producteev landing page text:

Underlined in red: “Helped hundreds of thousands of teams.”

FastCall also demonstrates its claim to fame - but in the title:

Headline Text: #1 AppExchange Verified Dealer, Powered by Salesforce

Average headline quality score on CoSchedule: 59 points

The CoSchedule headline analysis tool is convenient for checking the quality of texts on English-language blogs and landing pages. The system considers a number of elements:

Length: people forget words they read online in a matter of seconds;
Word balance: headings should have a harmonious combination of common, rare, emotional and strong words;
Header type: More relevant to blog posts. Headings in the style of “How to do...”, ratings, TOPs, lists of posts and questions - such options bring high results;
Mood: emphasis on negative emotions or positive sentiments in the title.

Let's look at the titles that are highly rated by the system.

Welcome to the world's easiest path to creation and collaboration.

Benefits that people trust.
Advanced Inventory Software for Outstanding Business Growth
Digital marketing analytics with Competitive Edge.

You need more clients?

Become the company your customers love to order from.

All-in-one selling platform.
App creation and mobile marketing in one powerful solution.

By the way, the system’s opinion about the headlines and the marketers’ opinion about the quality of the landing pages from which they were taken coincided on almost all points.

AppZen

The AppZen landing page contains two equivalent CTAs, which is ambiguous in terms of conversion, but there is surprisingly strong text here.

Stop wasting time and money on expense reports.

Now let’s shade the high-quality headlines with the weak ones so that we can more clearly see the greatness of the first ones.

Hey Miss Photographer!
Finally, the back office is simplified.
Work smarter.

Cloud scaling monitoring.
Run productive meetings
Automation of inbound sales.

But we consider headings outside the context of the page and subheadings. In the cases from the screenshot above, although the titles are terrible, the subtitles took the brunt of it.

Half of the headings and subheadings use positive messages

Sentiment analysis is a promising area for research. It captures the positive and negative connotations of the words used, and extrapolates the score based on the ratio of positive, neutral and negative expressions. But why should you pay attention to this?

According to CoSchedule:

“Headlines that convey strong positive or negative emotions tend to perform better.”

This is enough good reason for tests of emotional coloring of text. Let's take a look at the statistics:

44% of headlines convey positive emotions;
37% of headlines convey neutral emotions;
13% of headlines convey negative emotions;
59% of subheadings convey positive emotions;
22% of subheadings convey neutral emotions;
13% of subheadings convey negative emotions.

Benjamin Brandall analyzed landing page texts for emotional connotation using specialized software. Here are some positive headlines:

Make your front desk amazing.

Never create parts again.

Project tracking for remote teams.

Customer training made easy.
Advanced Inventory Software for Outstanding Business Growth
Outstanding negotiations. Outstanding results.

And a list of negative ones:

Task management solution for teams.

Work smarter.

Top messages for web and mobile applications.
Hey Miss Photographer!
Marketing eCommerce platform.

Automation of inbound sales.
The fastest way to use Twitter as a team.

Words such as “delicious”, “great”, “supreme” convey bright feelings, while “decide”, “cold”, “work” convey negative emotions.

Headings and subheadings: popular words and phrases

Emotional and strong words are important in the text. And it’s not difficult to add them - there are words and phrases recognized as highly converting. A few points to consider.

Yours/You are 10 times more likely than We/Ours

Turn your mistakes into actions

The product is all about the customer, not you. You are selling what your solution does for someone, not what you do.

Here are the statistics from the study:

You/Your: 65 landing pages;
We/Our: 6 landing pages.

TOP 10 phrases

Build your digital business faster with mobile backend as a service

We'll see that headlines often emphasize simplicity, speed, and excellence. List of best practices:

"The best way...";
“transform your...”;
“easy to use...”;
“faster with...”;
"from google/according to google";
"thousands...";
“without writing code...”;
"the best in the world...";
“trusted by thousands...”

42% of headlines contain jargon

Ozhegov’s explanatory dictionary defines jargon as: “The speech of some social or other group united by common interests, containing many words and expressions different from common language, including artificial, sometimes conditional.”

While jargon is generally a no-no in copywriting, Belinda Weaver says it's okay in some situations. She proves that it is acceptable to use jargon when communicating about a technical topic. Since SaaS platforms are technology products, jargon is perfectly acceptable. However, it's rare that marketers actually need them because your product is intended for users, not developers.

Jargon example from Neptune.io

Automating response to DevOps events

This works because the target audience understands the meaning of the terms. If a person is not aware, then the product is not for him.

Example from Datadog

Cloud scaling monitoring. Monitoring that tracks your dynamic infrastructure.

Surely this is a fantastic product, but the description is entirely based on highly specialized terms. Another comparison:

A) Receive finished project with Nitro; Vs. C) Project tracking for remote teams.

Both headlines talk about the benefit, but the first says it before talking about the features (the second version lays out the features further down the page).

Each heading can be attributed to one of 9 formulas

Headline formulas have been used by copywriters since they were popularized by John Caples in 1932. But, despite the passing of 84 years, the formulas are quite applicable to landing pages for cloud startups - of course, with some adjustments. Each of the headings discussed above (and indeed, of the existing ones) falls into one of 9 categories.

If you need to write a landing page title, refer to these formulas when looking for ideas and inspiration.

[Software] for [purpose]

Task management solution for teams.
Transaction management for today's real estate professionals.
Expense reports optimized for real people.
Selling CRM for small teams with big ambitions.
Reliable data collection for better business.
Content. Created by consumers for consumers.
Automating incident responses for DevOps.
#1 recruiting solution for growing companies.
Project tracking for remote teams.
Chat and inbox for teams. One space to chat and stay connected.
Expanded software inventory for outstanding business growth.
Leadership Software.

[Superlative] the way to [goal]

The easiest way possible to control expenses.
The easiest way to communicate with clients and employees.
The fastest way to use Twitter as a team.
Explore the world's easiest way to create and collaborate.
The best way to stay up to date with medical research.

[Imperative/imperative] [benefit]

Turn your cold leads into sales opportunities.
Work smarter.
Build your digital business faster with mobile backend as a service.
Turn your mistakes into actions.
Turn your leads into revenue quickly.
Focus on the moments that matter.
Grow your local business.
Create a database as easily as a spreadsheet.

Grow your business.
Do remote design work.
Turn the people you know into the business you dream of.
Make your drone work.
Send email that converts.
Grow and retain your users.
Improve User Onboarding.
Close more deals. Make more sales.
Start productive negotiations.
Get more leads. Improve engagement.

Create and publish powerful mobile applications without knowing the code.
Get your project ready with Nitro.
Make your front desk amazing.
Stay up to date with what your team is doing.
Sell more, faster with ProsperWorks.

Best [target]

Improved user adoption.
The best messages for Web and mobile applications.

[Software, product] which [benefit]

Send an email that converts.

[Benefit]. [Benefit]

Get more leads. Improve engagement.
Close more deals. Make more sales.
Great negotiations. Outstanding results.

[Benefit] without [disadvantage, pain]

Build and publish powerful mobile apps without coding knowledge.
Create budget reviews, forecasts, projects, sales plans without tables.
Expense reports made for you, not by you.
Layout, publication and testing of landing pages without IT.

[Question]

Do you need more clients?
Have an app idea? Bring it to life with POP.

[Purpose]

eCommerce marketing platform.
Equipping the panel in 15 minutes.

Instead of a conclusion

The importance of the first words a visitor sees after landing on your landing page cannot be underestimated. It is in these seconds that people choose whether to stay on the resource or leave. And in 80% of cases the decision is not in favor of marketers. But you can always reduce churn through optimization of landing pages and headers.

A Process Stree study of 87 landing pages revealed best practices and hidden trends in headline creation. This data is suitable for in-depth tests and adjustments for landing pages. Review the examples, learn 9 headline formulas, and start optimizing!

Are you thinking about optimizing the conversion rate of your landing page? Check out our >>>