We create a Landing Page with our own hands. Advantages and disadvantages of free landing page designers

What is a landing page and what are its features? How to quickly make a cool landing page with high conversion? Which landing page builders are popular now?

Hello, dear readers! With you is one of the authors of the business magazine “HeaterBober.ru” Alexander Berezhnov.

And I decided so - I’ll tell you about landing pages, about the main techniques that I used to create them. I will give examples of good one-page sites. And each of you will draw conclusions for yourself. Agreed? Then let's begin.

The topic of creating a landing page is not an easy one, but it is very relevant and interesting. Knowing how to do this will help you make money in a variety of ways, such as . Understanding this, you can start your own small business by simply selling goods or services through a landing page.

1. What is a landing page - an overview for beginners

Hundreds of articles have been written on the topic of creating landing pages. It’s difficult to cram all the advice and all the experience into one material. But I will still try to tell you about the most important thing regarding the landing page.

Landing is a one-page website or just a page, the purpose of which is to induce users to take some action: buy, subscribe, call, leave a request.

Landing page is literally translated from English: “target” or “landing page”.

You've probably seen such one-pagers on the Internet.

Why do they make landing pages:

They motivate well visitor to take the desired action.
They are quickly constructed. And they often cost less than a regular website. Another plus: you can create a landing page yourself.
Landing page is easy to redesign– improve, change, add missing information.

Landing pages are created for:

Product sales. For this purpose, calls are used: “buy”, “leave a request”, “call”.
Collection of information. Here visitors are offered: “subscribe”, “find out more”.
Software distribution- software sales.

Landing page and sales funnel

Funnelsales is the process of selling a product/service. At each stage of this process, a portion of people are eliminated - potential clients of a commercial company. We have a separate article on our website about.

The landing page sales process looks something like this:

100 people saw a link to the landing page;
40 users followed the link;
10 people submitted an application;
2 people bought the product.

Out of a hundred - two sales. Return – 2%. This is a good option. Not perfect, but not a loser either.

A sales funnel looks like an inverted kitchen funnel: a wide base and a narrow neck.

The widest part is the transition to the page. At this stage, we test the operation of contextual advertising, messages on social networks, and publications on other sites. Determining CTR.

CTR– the ratio of the number of clicks to the number of impressions. Measured as a percentage.

The middle part is the application. We analyze the effectiveness of the landing page - its design, text part.

The narrow part is processing applications and sales. Here we evaluate the work of living people - operators, managers.

When analyzing a landing page, another indicator is calculated - EPC.

EPC– this is the average earnings from one thousand landing page visits.

The higher the return rate, the higher the effectiveness of your advertising campaign.

In what cases is it necessary to create a landing page?

Below we will consider a number of cases when you may be faced with the need to create your own one-page website.

Case 1. Low conversion (sales) of the company’s main website

When a website shows a low conversion rate, that is, customers leave without purchasing anything. And there is no money to create a new working large website.

Calculation example: 300 people visited the site in 24 hours. Subscribed to the newsletter - 12 users. The conversion will be: 12 / 300 * 100% = 4%.

The average conversion of sites in zone.RU is 0.5%. Landing conversion rate is 5–10%. These numbers hide the whole truth about why entrepreneurs love to sell their goods and services through one-page websites.

Case 2. New product launch

When you are launching a new product and want to show it off at its best. When you need to focus contextual advertising on a new product.

Case 3. Solving a specific problem

When you need to solve a specific marketing problem. And the company’s main website is not suitable for this.

Creating a landing page without in most cases will help increase sales.

Just having a landing page will not attract a ton of customers right away. In fact, landing is just a tool. Even the most sophisticated drill will not drill a hole in the wall until you pick it up. So it is here.

For the page to work, you need to “turn it on”.

To do this, you can take the following steps:

Launch contextual advertising to your one-page website.
Start an email newsletter based on a pre-collected subscriber base. In the letter, briefly describe the properties of the product and add a link to the landing page.
Advertise a product on forums, partner sites, message boards. Add a link to the page everywhere.

It is a mistaken belief that a landing page can be the only place of communication between business and audience. If a company does not blog, does not develop its presence on social networks, or does not use email marketing, the landing page will be ineffective.

Case Study
The young man became interested in the offer of the Kverti company. The guy has never heard of this company before, and therefore is looking for evidence of its existence. Visits the company’s website and blog, joins a group on social networks.
He was convinced that the company was working. The blog content is constantly updated. On social networks, admins quickly respond to user questions. The client returns to the one-page page and makes a pre-order.
Now ask yourself a question: what would the guy do if he didn’t find traces of “Kverti” on the Internet? If the entire existence of a company began and ended on one single landing page. Would he order their product?

The conclusion from this example: use auxiliary tools to enhance the effect of sales through your one-page website.

2. How much does it cost to create a landing page and what does the price of a one-page website depend on?

The cost of creating a landing page depends on whether you order one-pager or do it yourself.

The first option is expensive. Freelancers charge from 100-200 USD. for work, design studios – from 1,000 USD Cool agencies – from 5,000 USD
The second option is “almost” free. If you involve a programmer or copywriter in the development, if you use a paid template as a basis, the price of this method will be from 20 to 1,000 USD. and even higher. For a better understanding of prices for different types of websites and landing pages, read our article.

If you decide to order a landing page, you will be asked to fill out brief– a special questionnaire: answer questions about what you would like to see on the site.

Your answers will be the basis for the contractor when determining the price for the work.

The more “tricks” and “bells and whistles” you want to see on your one-page website, the more expensive the landing page will cost.

The price will depend on:

unusual structure and unique design will cost 7 00 USD;
contextual advertising and its setup – from 100 USD per month;
text from a good copywriter – 50-100 USD, from an excellent commercial writer – from 1,000 USD;
unique pictures and icons (not downloaded from stock) – that’s at least another 100-200 USD.

In addition, the price of a landing page is influenced by analysis of the target audience, selection of key phrases, testing of the page structure, constant monitoring, etc.

I've seen landing pages whose conversion rate was 50–60% . That is, every second visitor left their details or sent an application to purchase a product. The secret to such great returns was two factors:

The page was visited mainly by the target audience - that is, people who were interested in this product.
The developers adhered to the traditional rules of creating an effective landing page.

I will tell you about these rules.

Tip 1. Place one product on your landing page

If they fail to hook you, the reader will not reach the treasured “buy” button.

Follow these rules:

Focus the client's attention on one thing.
Tell him about the benefits of only this version of the program.
Offer him a discount on one product.
Get him interested in sending out newsletters on a specific topic.

If you place ten products within one screen, the visitor’s attention will be scattered. He will scan the entire page. Perhaps he will pay attention to a huge discount or some funny picture. And then closes the tab. In five seconds he will have forgotten about your existence.

The user visits the site. The first thoughts that come to his mind are: where did I end up, why am I here? If he doesn’t find an answer in the next few moments, you will lose the client.

According to statistics, 80% of potential buyers leave the page in the first fifteen seconds. And here are the main reasons:

They didn't find what to do here. The site does not have a specific call to action: “subscribe”, “order”, “find out more”, etc. Remember, if there is no “big red button” on the screen, signed with the simple word “buy,” you have a bad landing page.
Visitors do not understand what is offered to them here. They are annoyed by dozens of details splattered on top of each other, flashy GIFs and continuous Caps Lock. Awkward elements compete for the visitor’s attention, distracting him from the main thing – making a purchase or subscribing.

These tips will help you increase sales of your product:

Our everything– a rectangular red button with a capacious verb in the center. Place it not only at the end, but also at the beginning of the page.
Be clear. Speak directly: what the user must do and what he will get for it.
Remove everything that distracts from the main idea. Incomprehensible graphics, neutral pictures, stupid headings, left buttons, huge banners advertising other people's products.
Convince the visitor with an example of the exclusivity of your product. When praising a product, use more numbers and comparisons. Place a red button next to the belief.
Show specific benefits that the client will receive from using your offer.

But don't be overly passionate in your desire to intoxicate the client. Excessive pressure and an overabundance of advertising conditions only makes readers nauseous.

Tip 3. Use selling headlines

Do you sell fluorescent lamps? Here's the headline: "Save energy 4 times more efficiently."

Do you invite fatties to the fitness center? Hit the heart: “Who else wants a TV star figure?”

When laying out headings, be sure to use h1 and h2 tags. If possible, include key phrases in them - those words and phrases by which clients will find you through a search engine.

Tip 4. Write high-quality selling text

The text is the first priority. Until you have a fully formulated proposal, don’t even think about ordering a landing page design.

For the text to be first-class it is necessary:

First- know who the person is who needs your product. Create a portrait of your “ideal buyer.”
Second- read books about marketing and sales psychology.
Third- be able to involve the client in a conversation. Even if this conversation is actually a monologue. Imagine what questions arise in the interlocutor’s head. Write your answers logically into the text. Write until you tell everything about the product. And don't get hung up on the number of characters.

I noticed how internet marketing gurus like to criticize big landing pages. If you take a closer look at the object of criticism, it will become clear that they condemn tedious and uninformative texts. For some reason, critics avoid interesting and worthwhile long landing pages.

Don't be afraid of large texts if:

The product is complex and unfamiliar. The client will have to chew on every advantage of the product. Provide many examples to prove its benefits.
The product is expensive. To get a response, you will have to use all the superpowers of the landing page - reviews, guarantees, cases, discounts, post-warranty service, gifts.

Statistics
70% visitors won’t even read the halfway point of your tortured landing page. Don't blame yourself. Try to grab the attention of others 30% – that’s not bad either.

Tip 5. Avoid aggressive advertising!!!

How about three exclamation points at the end of a sentence? Maybe CAPS LOCK should also be added?

These things are a sign of aggressive advertising. For a normal person, the sight of capital letters and three exclamations causes panic attacks: “They want to sell me some kind of nonsense”, “Again this intrusive advertising!”, “I have always said that the Internet is a garbage dump.”

And for good copywriters, editors, content managers, this is also a sign of parochialism, unprofessionalism and sometimes, excuse me, idiocy.

I also recommend excluding the following cliches from the text: “flexible system of discounts”, “leader in the field”, “high quality and low prices”, “extensive experience”, “individual approach”. Without regret, delete all crude and unsupported phrases.

This stage is very important for the successful promotion and sale of goods and services.

Let's get straight to the rules:

Readable font – 16 point. I recommend: Georgia, Open Sans, PT Sans, Arial, PT Serif, Clear Sans, Garamond.
Up to 80 characters per line.
Every 3-5 lines – a new paragraph.
Every 2-4 paragraphs – a new subheading. Subheadings should be composed in such a way that the reader, after skimming over them, can easily understand what is being said.
Required: lists, quotes, tables.

Consider which path the visitor’s gaze will follow. When all the elements are in place, a person easily perceives information. And if the client understands your product, there is a chance that he will immediately buy it.

Use visual navigation: arrows, icons, pictures. Attract attention with contrasting shades: highlight the headings in color, use a red (yellow, orange, green) button.

A relevant landing page is a page that meets the user’s expectations.

Another example
If a user clicks on the banner “buy a new iPhone with a 10% discount,” then the landing page should contain an offer specifically to buy this phone and with this particular discount.

Create your own landing page not only for each marketing campaign, but also for each traffic source. For example, clients come from the social network VKontakte - this should be reflected on the website.

90% of buyers think before they buy something. People are afraid of fraud and fear for their safety. Many people do not want anyone to know about their purchase. Fears give rise to objections: “I’m afraid of losing money,” “I don’t believe that the price can be so low.”

Since you cannot personally reassure the client, take care of the answers to their objections in advance. Formulate convincing arguments and insert them into the text.

I'll give you some hints:

1-2 week money back guarantee."If you don't like the product, we'll refund your entire investment."
Offer to try the product for free.“A 2-week trial period will help you decide.”

Such marketing moves have been and remain relevant when creating landing pages.

Be careful with deficits. Few people now believe in countdown timers. Moreover, when the counter is constantly updated when the landing page is reloaded.

Be smarter. Indicate the quantity of remaining products. Constantly and manually update information. The user must see that the goods are being dismantled.

Make the buyer think so
“Yesterday there were 74 microwaves with a 50% discount, this morning there were 23, and by lunchtime there were only 7 left. We need to take it urgently!”

Tip 11. Convince the user that you are reliable and safe

Place trust elements close to the call to action.

Use social media buttons– tweet feed, likes on Facebook, list of subscribers in a group on VK.
Post reviews with links to people or the company that left them.
Display awards and certificates. Documents should open at full size and be easy to read.

Tip 12. No complicated forms to fill out.

The data entry form itself does not cause unpleasant emotions in visitors. The majority of your target audience is ready to interact with you. If necessary, they will write their name, occupation and e-mail.

The difficulties begin when, at the registration stage, users are asked to talk about their lives in more detail. I advise you to postpone the moment of closer acquaintance until later - when the visitor confirms the fact of registration.

Another problem is a complex captcha.

Captcha- a pop-up form in which the user enters a set of characters (numbers and letters in blurry pictures), confirming that he is not a robot.

Everyone is working on deciphering symbols, solving puzzles and riddles. Therefore, not everyone passes the test - about 30-40% will close the tab and immediately forget about your offer. Forget about captcha. Leave it to your competitors.

This advice combines the essence of all previous points. Order a simple Landing page.

The page should be:

No unnecessary graphics or text
With a proposal to perform only one action: buy one product, subscribe to one newsletter, and so on.
Looks free, spacious and not overloaded

The ideal landing page is a logo, a clear title and a button. If your product allows you to create a one-page website in a minimalist style, use it.

4. What is better: order a landing page from professionals or make a landing page yourself?

The command needed to create a landing page from scratch:

Marketer. Develops strategy. Forms a proposal. Tests the results. Creates a website prototype.
Copywriter. Writes texts. Creates headers.
Web Designer. Based on the prototype, he makes a layout. Implements special effects.
Front-end developer. Programs and typesets. Tests the display of the landing page on different devices. Sets up a feedback form, call button, etc.
Directologist, contextual advertising specialist. Analyzes the semantic core. Selects keywords. Sets up contextual advertising.
Manager. Supervises the work. Calculates the payback of the project. Makes key decisions.

The services of six specialists will cost you from 3,000 USD. This is the price for a landing page that will work.

If you plan each stage of work correctly and find good people in advance, the landing page will be ready in 2-3 weeks.

Now let's move on to the second one - "independent" option .

If you are an “ordinary” person, you will most likely fail in programming, design and layout tasks. There is nothing left to do but download a ready-made free template or use a paid landing page designer.

You will have to take on the work of a copywriter, manager, contextual advertising specialist and marketer. Here is an approximate scheme of actions:

Come up with an idea. Formulate a proposal - a message to the audience who needs your product or service.
Break your idea down into logical blocks. If you ask a question in the first block, the second or third block should be the answer.
Develop a teaser*– picture or text. Make it catchy and concise.
Work on the main text. Here you will act as a copywriter.
Come up with headlines. It is desirable that they are not heterogeneous and form a story.
Call to action. On your selling website you should have the phrases and words “order now”, “call”, “subscribe”.
Get into design. Choose a suitable landing page template. Edit it to fit the structure you came up with. Look for photographs and illustrations in stocks. Or take a camera and shoot the material yourself.
Launch the landing page. Set up contextual advertising.

Hard? But it's free! True, you will spend a lot of time on this: probably no less than 4-5 weeks.

Let's look at a table of ways to get a ready-made one-page website.

5. Popular landing page designers - TOP 3 best

The popularity of landing pages gave impetus to the emergence of a number of website builders. I will now tell you about several - Russian-language and the most popular.

Constructor 1. “Flexbe” (flexbe.com)

- a very simple and reliable landing page builder. The free version is valid for 14 days - enough time to understand whether the designer is convenient and suitable for your business.

The cheapest tariff is 750 rubles per month. This amount includes: one domain, 10 pages, 250 SMS notifications, technical support, your own mailbox and other “goodies” up to a free domain in the .RU zone.

The most expensive tariff is 3,000 rubles per month. This is an unlimited number of domains, as many pages as you like, 1,000 SMS notifications, and so on.

The downside is that you won’t be able to create something incredibly cool. A no-frills Flexby tool set.

The advantage is incredible speed. In 10 minutes I created an acceptable one-page website. It looked good on mobile device screens.

Constructor 2. LPgenerator (lpgenerator.ru)

Let's imagine that you have already downloaded the template you like. That you have hosting and a domain name. What to do next?

Landing page installation instructions

A few simple steps on how to install a one-page website:

Go to your hosting provider's website. Go to your account control panel.
Find the site's root folder (it should be empty). The name of this folder is the domain you purchased in advance.
Click the download button, in the window that appears, select the archive with the template.
When the archive is copied to the domain folder, click the “Unpack” button next to it.
Wait 20 seconds for the operation to complete. Refresh the page.
Landing page installed!

To edit the landing page, go to the root folder of your domain and look for the required file. Change text, pictures, insert videos. You can learn this: read a couple of articles on the topic - and go ahead, make money.

7. Real examples of working landing pages

About 15-20 years ago, landing pages were created for impulse purchases. In the old days, people were still influenced by acidic colors, crazy GIFs and other rubbish. Now we have become more discerning: we pass by empty promises, trust a calm tone and convincing evidence.

“Those” days have passed, but there are still people who believe that a landing page should be “screaming.” I created this section to convince them otherwise. Here are examples of landing pages. Let's look at their pros and cons and understand why they work.

Example 1. Master Climate - a company for the installation and sale of climate control equipment

www.masterclimat.pro - we made this site with a friend when we were still studying.

The site has a clear structure and a pleasant design in the “ventilation and air conditioning” style. Also, this landing page has an adaptive layout, that is, the site adapts to any screen size, including mobile devices.

Example 2. Alfa-Bank vacancies

www.job.alfabank.ru - we scroll through the site and see how a young man’s career starts at Alfa-Bank. After some time, having looked at the tempting visualization, site visitors finally see the letters. The page contains decent text – its quality is no worse than an animated picture.

A description of new vacancies is posted right on the surface, and an opportunities section is published. For applicants - a small and very simple form.

Action button: at the top there is a small and barely noticeable “send resume” button - this is a minus; at the very bottom of the page there is a bright link “view vacancies” - this is a plus.

Globally, you can make money on landing pages in three ways:

Creating landing pages to order, that is, being a web studio, designer or manager of the entire project, having found the right team.
Using one-page sites as intended, that is, sell goods and services through them.
Doing lead generation. Leads - contacts of potential clients. These are “warm” applications that can be sold to target companies. For example, you can create a landing page “Sliding wardrobes in Samara”, drive traffic to it and sell the generated applications to the companies that manufacture these cabinets.

Which method to choose is up to you to decide. In the first case, you will receive money from clients who need the sites themselves, and in the second, the money that landing pages will bring from sales to end consumers.

9. Conclusion

The truth is, people are tired of landing pages. They are tired of the same techniques - countdown timers, crazy discounts, “unique offers”, static reviews that have not changed for 2-3 years.

To prevent visitors from closing your landing page, make it unconventional. No, you can use templates, but fill them out wisely. Don't lie, don't chase fleeting benefits. Think about the client and his needs.

Let's summarize:

Landing– this is an excellent tool for attracting new subscribers and buyers.
Don't rely only on the landing page. To communicate with your audience, develop other areas - blog, main website, groups on social networks.
You will always have time to order a landing page. So try to do it yourself first. Ready-made templates and designers will help you with this. All you have to do is develop a marketing strategy, write text, and set up contextual advertising.

At the end of the article, there is a video on the topic of making the perfect landing page:

I wish you good luck in business, launch your landing page and increase your sales!

A properly created landing page will significantly increase the efficiency of a webmaster. But in order to create a truly high-quality page, you often have to turn to the services of professionals. Not everyone has the opportunity to pay for such services, so now we will look at how to make a landing page yourself.

But before that, you need to understand a few basic terms and concepts.

Landing page is a page with specific content where the webmaster directs visitors. This landing page contains various tools, scripts, as well as an invitation to visitors to take a certain action. It could be:

Buy any product.
Subscribe to the e-mail newsletter.
Download the program or install the extension.
Use the service.

The sales text tries to interest the visitor, and various tools (timer, reviews, bonuses, pop-ups, etc.) increase trust and “hurry” the potential client to take the action we need.

How to make a landing page using online services

This is the easiest way to create a landing page. Here the webmaster will not need knowledge, because the services will provide him with a convenient and understandable constructor.

Platformalp.ru – the resource is free for 14 days. Here, the webmaster does not even have to create the page himself, since he can choose a ready-made template provided by the service.

Leadkit.ru - this resource has not only templates, but also a list of scripts necessary for work (timers, pop-ups, etc.).

Lpgenerator.ru – has a huge number of options for customizing and creating a landing page. The webmaster can adapt the design, create a mobile version, add his own materials (photos, videos) and much more.

Programs for creating Landing Page

Webmasters who decide to take this matter more seriously can try various professional web development programs.

DreamWeaver is a designer that supports all the necessary web programming languages. Knowing how to use this program, you can give the site almost any look.

Adobe Muse is an equally well-known program for quickly creating websites.

WordPress Landing Pages – plugin for CMS WordPress. With this plugin, you will be able to create landing pages in the admin panel.

Main components of a landing page

Almost any page consists of the following parts:

Attractive title.
Selling text. This is a description of a product or service. Writing a really good text is not so easy, so this work is often entrusted to professionals.
Video . Most often, it is used to review the product being sold.
Call to action.
Bonus. If you are offered an email subscription, a free book is often offered as a bonus.
Form of payment or order a call.
Positive reviews. They need to be made as natural as possible, since artificial ones are easily identified.
Footer. Here I add contact information, links to profiles (groups) on social networks, etc.

The content directly depends on what exactly is offered on the page.

Conclusion

It is not always possible to create a landing page the first time. Therefore, you need to experiment and constantly improve your skills.

Parallax effect and how it is useful for the site

How to make money on a website on the Internet: opportunities in the virtual world

Professional graphics editing and conversion with XnView

Affordable website promotion: can effective promotion be inexpensive?

Ways to promote a website in Yandex

Psychologists report serious threat posed by slot machines

A landing page is a one-page website that is created for the purpose of promoting a specific product or service. This site may also contain information about the entrepreneur himself and his company. Quite often, landing pages are called landing pages, which are used to increase the volume of sales of goods. In order to run a profitable business on the Internet, it is very important to pay due attention to the graphic component of the site and the quality of the content posted. It should be noted that to create your own page it is not necessary to spend large sums by hiring a team of developers. In this article, we propose to consider the question of how to create a landing page for free yourself and talk about the features of various designers.

Landing page is one of the most effective ways to promote products online

What is a landing page, its features

First, let's look at the question of what a landing page is and talk about its characteristic features. Landing is a one-page resource used to form a consumer base or sell specific products. When creating such a page, it is necessary to use various marketing methods to encourage customers to make an order or perform any other targeted action. This is exactly what a landing page looks like through the eyes of an advertiser or its developer.

Ordinary Internet users see the landing page from a different perspective. For them, the landing page is the page where they end up after clicking on the advertising link. Such links can be linked to banner advertising, advertising posts, informers and other media files. It is important to pay attention to the fact that landing pages have several specific features that distinguish them from online stores. The main distinguishing feature of such a site is that it is used only to advertise one product.

Today there are four main types of landing pages:

Offline page– such landing pages are used to encourage the visitor to perform a target action. This can be either the purchase of advertised products or any other task beneficial to the entrepreneur.
Microsite– such sites consist of several pages filled with content about a specific product group or services provided by the owner of the resource.
Main site– such resources can be used to advertise both the company itself and the products it offers.
Lando website– a resource consisting of several pages that are not interconnected.

It is important to note that landing pages differ from each other in the nature of their content. Advertising sites are created with the aim of increasing sales of a particular product. Such sites contain a lot of graphic information, video materials and a long description of a service or product. There are also “viral” sites where advertising materials are disguised using games or various articles. The last type of landing pages are targeted leads, which are used to collect information about consumers interested in the site owner’s offer.

The creation of such sites allows production companies to identify the preferences and desires of the target audience.

Who benefits from working with a landing page?

Before talking about how to create a landing page builder, you should consider the benefits of using such resources. Single-page sites are most often used by small companies specializing in the production of specific products. However, many large entrepreneurs use this method of business promotion in order to test a new market segment and find out the wishes of potential clients. Using special constructors allows you to create a full-fledged website yourself, avoiding the need to contact a development team. Many builders that create one-page websites provide their users with a free trial period. The use of such platforms allows you to conduct various tests in order to study the selected segment.

A landing page is a special marketing tool that was created with only one purpose, so that a potential buyer takes the action you need on it.

As a rule, one-page resources are used to increase sales volumes of specific products. However, marketing experts say that one-page sites can solve many more problems. Such pages can help increase both the brand’s rating and attract new contractors aimed at long-term cooperation. Also, such resources can be used to provide advice or provide access to various Internet services.

When creating such a site, you should remember that it should only solve one problem.

A one-page website can be created either using a special website builder or using WordPress or any other popular engine. The main disadvantage of the latter method is the need for experience and programming skills. It is necessary not only to be able to write computer code, but also to know the basics of SEO optimization. As a rule, when creating your own website, the owner of the resource attracts a team of professionals. Ordering the creation of a website in a special studio can significantly increase the cost item.

The use of one-page website builders, which appear to be specialized platforms, can significantly reduce the cost of creating a website. The cost of such a site will be about a thousand rubles per month. When creating a landing page, it is very important to take into account the rules of marketing, which will help ensure a high level of resource conversion.

According to experts, beginners who want to promote their business on the Internet should carefully study their audience. Having determined the desires and needs of potential customers, you can competently provide information about your product, highlighting its key advantages. You should also study all the platforms that provide such services. Each of the platforms containing constructors for creating one-page resources has features that will be discussed below.

Review of the best website builders

Below is a list of 16 different platforms that can be used to create a landing page. Let's look at their key features, advantages and disadvantages.

LPGenerator

Creating a landing page using this platform requires the entrepreneur to have practical experience in this field. Typically, this resource is used by people who have a certain level of knowledge that allows them to use the various tools presented by the designer. According to experts, this platform has the richest functionality compared to competitors’ offerings.

On this site you can find more than three hundred different templates, each of which can be adapted for any platform. Using analytical tools, an entrepreneur can manage traffic, obtain traffic statistics and build a sales funnel. This resource also allows you to connect various online payment systems. The cost of the basic tariff is 799 rubles per month. By purchasing an annual subscription, the user receives a discount of two hundred and forty rubles per month.

Before creating, you need to clearly define the purpose of your landing page.

PlatformaLP

This platform offers its users about fifty different templates. You can connect various widgets to each created page, in the form of additional opening tabs, counters and decorations. This resource supports the integration of various online services, including Robokassa and the JustClick system.

The cost of the cheapest service package is 490 rubles per month. For this amount, the advertiser receives a domain to place one advertising page. If you wish, you can configure sending alerts to Telegram.

Landing Page is a target resource that consists of one page. This means that it should contain only the most important information that can prompt the user to take the necessary actions: order goods or services, subscribe to the newsletter, etc. For this, statistical data, photographs and other visualized information are used.
Preparing and appropriately arranging the entire array of data is a complex job that requires knowledge of programming languages, design skills, etc. All these concerns can be taken care of by special services - website builders. To select the best resource, our project offers detailed user experience and ratings. With this help, making a choice is much easier!

I have worked with Yukita products many times – both with the designer of the same name and with Yukoz. I mainly used them to make business cards for customers, so the new designer suited me especially well. It is specifically specialized for one-page websites. Here, based on functionality, only what I used on Yukoz was eliminated, and the latter is too loaded with various features. So Ulanding is especially suitable for those who are just starting to create one-page websites using website builders.
Compared to other designers that make landing pages, here you can keep several landing pages within the framework of one project, managing literally from one place. If you want, use your domain, if you want, use a technical one. Assembly is carried out at Yukitovsky...

2018.10.03 at 13:50 wrote: Mikhail

Thank you for creating a clear and accessible constructor that is convenient to work with and create websites and blogs. The constructor is created in the form of steps, that is, the site is created gradually and step by step, at each step it is explained in detail and clearly - what and how to do, where and what to take. At each stage, links are provided that show the order of creation of this stage.

2019.02.17 at 20:01 wrote: Alexander Nichaev

First of all, this designer offers clear and transparent tariffs. In any of them, all conditions are clearly stated and during use you do not need to pay anything in addition to the specified tariff. Initially, you can use it for free for 14 days. Only after trying out all the functionality, the user must choose 1 of the offered tariffs.
For myself, after testing, I chose the minimum package of services - a 5-page website with 1 domain and payment of 5,900 rubles per year. For a phone repair shop, this is a normal tariff, it doesn’t put a strain on your pocket. 100 SMS are available on it.

2017.12.09 at 14:02 wrote: ceratochka

I would, of course, like to see a module for adding a videophone here, but it’s not there yet. Convenient and easy to use site. There are more than enough tools for lead generation. I have 6 pages, all with different conversion rates. In order to bring in the maximum number of clients, I periodically do split tests. I actively use Yandex.Direct. The cost of one lead for me is about 120 rubles, which is relatively inexpensive.
LPgenerator combines several services at once - designer, integration, advertising, analytics and additional services. The functionality is simply awesome. Everything is a little confusing, I didn’t figure it out right away, I turned to support for help more than once. By the way, the support works quite quickly, I received a response to all my requests...

2017.10.24 at 14:15 wrote: kuba

I've been working with the designer for about six months. At first glance, it may seem that the constructor is completely primitive, but in fact, the developers were able to fit into it everything necessary for a landing page, without complicating it with any unnecessary functions. Among the pleasant little things, it is worth noting the rather thoughtful SEO settings. Statistics show in detail and clearly how many people visited the site, which sections, how many applications were left, etc. The editor itself has built-in automatic alignment; you don’t need to think about the fact that the image may move a couple of pixels due to the presence of additional blocks. Convenient integration of payment services, SMS notifications, in general, everything you need for a sales website, for which BM360, in fact...

2016.09.29 at 11:49 wrote: Fadeev Igor

The service turned out to be very good, and the prices were even low. I made the most expensive website in terms of tariff - an online store. Naturally, there were questions at the beginning. And it’s great that the site has a FAQ page, where there are detailed answers to many questions, even video instructions.
There are few templates - 11 pieces for an online store. Of course, they are all great, but I still wish there was a better choice. An important feature is that the design can be radically changed. The functionality is designed in such a way that it is possible to make a website absolutely for yourself. You can customize product cards as you wish, notifications about orders are sent by email, the number of payment and delivery options is unlimited, there is a robotic cash register...

2018.01.21 at 16:20 wrote: Tichiy

Through this platform it is quite possible to create a normal online store in a few hours. And unlike most site builders, they do not offer a standard cloud pricing schedule. You can pay monthly, like everyone else, for your website, or you can buy a box right away. Here everyone chooses depending on their preferences, I’m currently using the cloud, but to save money I plan to buy a perpetual license. If necessary, I can make any modifications through the programmers, but as a user of the cloud version I can only use what is already included. Although there are really a lot of opportunities there. But on the other hand, I will have to take care of the hosting myself and keep track of all the updates.
Prices...

2018.12.10 at 11:20 wrote: Artem

I immediately liked the approach to creating a website that Bloxy offers. Instead of templates, there is a set of sections: header, footer, screens, product presentation. The choice is quite large, I spent the whole day creating my first landing page, I couldn’t decide on the design, but at the end I got an original design. The designer has everything you need for a working landing page: a shopping cart, a call back form, anchor links, social networks, you can connect Flash and embed a video.
Your personal account is divided into sections: one contains the site admin area, another contains statistics and orders, and the third contains payment. There is a separate training section; I found interesting materials with tips for promotion. And a bunch of services for integration...

2018.01.04 at 16:58 wrote: CrazyPOVT

This website builder has fairly flexible pricing plans. Prices are average. There is a test period during which you can create a website, experiment with design, fonts and templates, but you won’t be able to publish it for free. The most interesting, in my opinion, is the “Mini” tariff - for 450 rubles per month you get 3 domains and the opportunity to create 50 websites.
SEO promotion is quite easy to set up; you can fill in meta tags or connect email marketing. The designer also allows you to work with social networks - there are special points for connecting social buttons. networks.

2017.10.24 at 19:37 wrote: starche

What makes this designer attractive is its price. Tariffing is competent, you don’t need to select a tariff from the grid for your purposes. Here the opposite principle is true: the price is determined based on the purpose of the future site. There are only 3 tariffs, but they allow you to create all the main types of sites for which designers are usually used. And the cheapest one will cost only 300 rubles. Although, to be honest, some designers provide almost the same features for free. Only they usually, in addition to this, limit traffic and disk, but here there is no limit on everything. Therefore, if you really need a small business card, then you can safely look for a free designer. But for something like a blog and above - here...

2018.12.06 at 11:06 wrote: Gena

I spent a long time choosing the best designer for an online store, and eventually settled on Bazium. And it has its own CRM and the product card is edited perfectly, and everything is cool regarding integrations. Even with My Business, if there was, it would be absolutely ice. And it’s cool that you can also make cool landing pages, especially thanks for the free block. Satisfied 9/10

2018.12.14 at 16:29 wrote: Vasily Korshikov

For me, the designer is convenient primarily because it allows you to create a project in a couple of hours. This is the maximum. Having an accurate picture of the required portal, you can easily cope in half an hour, or even less. It’s easy to make such projects for sale, fortunately there is demand from beginners. In terms of tariffs, everything is very reasonable.

The most inexpensive one costs 300 rubles per month; it’s rare to see such a generous offer for, in general, good functionality. There is a test period, it seems like a couple of weeks, but even a day was enough for me to understand that it is possible to work with the designer. It's convenient, easy and simple. I immediately select a template, quickly place the necessary...

2016.10.03 at 13:10 wrote: Timur

Subdomains are incomplete. (at prices it is considered as a website, sections are not copied to other subdomains, and there are no mass changes at all) Service operator 2 girl speaks very generically (she said 50 pages at a tariff of 1500 rubles and when I bought 10 it turned out) There are no tips on SEO and other advertising options . That is, hire an SEO specialist who, as usual, prescribes without a designer. He also said a lot of shortcomings, shortcomings or advice, but the operators simply do not pass this on to the developers. When I told the developers they said we’d do everything in just half a year, there are no changes, I would change the “provider”), but I already have 800 pages, I hope they’ll fix it

2018.04.05 at 18:47 wrote: Skorokhod Alexander

Very cool, but a little expensive... 1600 rub. per month for lite - plan if you want to export the code or use other utilities. You have to design on Webflow and then download the code manually or use third-party downloads like Webflow download 2.0. But the most convenient way is to use a CMS with a content synchronization function on a free Webflow account - ReFlex CMS (paid).

2019.02.01 at 07:18 written by: Saburov Kirill

I worked with them through an affiliate program, but the first time I tried to withdraw money, problems started. I submitted my application at the beginning of November. Since then, they have been feeding me promises for 2 months now (correspondence with them is a separate masterpiece).
My personal opinion is that you need to avoid services that are not able to pay even their partners (in fact, those people who generate sales for them).

2019.01.08 at 10:46 wrote: slaid89

I don’t know how to make websites, but the level already requires it, as they say. Friends recommended Vefolio and said it was very simple. I tried, the test period ended, and I still didn’t sit down. Well, I forgot. And then they called me directly and said that the test period can be extended as long as you like, and a day later they agreed to help with the site and gave me a discount. It turned out just like candy. I actually wouldn’t have written a review, but a month later I received my first order for a photo shoot from the website. The site is almost six months old and it consistently brings me 2 or 3 clients a month. To have more, you need to do...

Sites on this constructor, with a certain registration, move up quite quickly in search, unlike the second-level domains provided on free services.

When a landing page, into which a lot of resources have been invested, does not bring in applications, it is at least offensive. To prevent such a situation in conditions of a limited budget, Vyacheslav Sergeev, the author of the Landing School project, presents to your attention step-by-step instructions for creating landing pages.

If an entrepreneur asks the question “how to make a landing page yourself,” then he usually opens the designer and sketches out a rough layout using the designer’s blocks. There is no structure, no copywriting in what happened. And that means there is no conversion. But I don’t want to spend money on agencies and studios.

But I’ll make you happy: most studios do exactly the same. Just not on the designer, but they invest in design, layout, and solve the problem aesthetically, functionally and efficiently. The conversion will be higher, but not significantly. Then what's the point?

One of the most important pillars of a landing page is the quality of content. What's the point? You know your product well, much better than any agency that won't bother properly. (Of course there are exceptions.)

Today I want to offer you clear step-by-step instructions, how to make high-quality landing page copywriting resulting in high conversion.

Step 1: Research your target audience

Who comes to buy your product? Typical general characteristics of the buyer: people from 18 to 50 who live in Russia. But what kind of people are these? For example, you sell paintings. Who usually buys paintings? Women go home, restaurateurs go to their establishments, businessmen go to the office. And now certain characters of the representatives of the target audience are emerging.

Write down each portrait in detail, one per sheet.

I offer several questions to help construct these descriptions.

Where does a typical representative of your target audience from each segment live? What age is he, gender, does he have a spouse, children?
This person is looking for your product like what? What does he want to find?

Remember one important marketing phrase: people aren't buying a drill, they're buying a hole in the wall.

For each representative of your target audience, your product can evoke different emotions. Let's look at the same pictures. Someone wants to decorate their home and is looking for a way to do it. This important information detail will then be useful in creating a strong selling proposition, which will lead to high conversion.

What if we take another sphere? People are not looking for lawyers for individuals, they are looking for ways to write off debts.

Thus, people are not looking for a specific product (portraits, live butterflies, printing on mugs), they are looking for the emotion that can be obtained from the product, the value that it brings to them.

What is the purpose of the purchase? Why does the client need this? What prompted him to buy?
What is he afraid of when buying this product? What objections might there be? Why might he object?

The most commonplace objection is “Why is it so expensive?” Find more objections to your product.

What competitors can he go to?
Who will influence the purchasing decision?

All these questions help to find the client’s pain and understand what he is afraid of.

This is the core of a good landing page, this is the pain of a person. This is a hole in the wall, not a drill.

Step 2: Create Benefits

The client has a problem - you offer a solution. If there is an objection to your decision, close it immediately, answer the questions, and explain.

For each of his suggestions, for each of his objections, for each of his desires, describe what your product can offer. How can you fill this need? This creates a list of benefits. Based on this list, create a unique selling proposition for each target portrait. Benefits can be repeated. Write down the key ones. This will be the backbone of your unique selling proposition.

Step 3. Create an offer

An offer is a brief statement of the benefits of what you do in a form understandable to the client. The offer must clearly answer the question of what you are selling. Why exactly are you doing this? Why are you the best at meeting the client’s needs? Why does he even need your product?

What should the offer include?

The product's name

If a person is looking for a drill, you say that you have such and such a drill.

Key Benefits

Describe the main pain and the advantages of your product over others that cover this pain. What's good about this drill? Why is she better than others?

Let's consider GPS watches for children. The representative of our target audience is mother. The mother is in pain: she is afraid that something might happen to the child, he might get lost.

We use these pains and say: “If you are afraid of losing your child, put a GPS watch on his hand that will indicate his location at any time.” In this part of the offer, we put pressure on the pain and offer a product.

There is another way to describe this pain. For example, like this: “According to statistics, so many children disappear every day. If you don't want your child to be on this list, put a GPS watch on them."

You can describe the pain in different ways, press on it, reveal the problem and offer a product as a solution. In 80% of niches you can find such pain.

If you sell flowers, your target audience will have at least two portraits: those who want flowers, and those who buy flowers as a gift. These are two different USPs. The first is important to know how to care for flowers, the second is that it might be cheaper.

If you want conversion from your landing page, describe the product through pain.

An offer consists of a problem and a proposed solution. From the list of advantages, write down the key ones for each portrait of the target audience. They can be divided into two types: those that you pulled out of pain, and those that the product originally has.
Let's return to the paintings. As a product, they have clear product advantages: the quality of the canvas, paints, and technique. And there are advantages formed from pain: an easy way to decorate an apartment, surprise a girl, and so on.

The offer, combined with the benefits of the product, creates a unique selling proposition.

Focus on how the product will benefit the client. This is called YOU-centeredness.

Figures and facts

No “high quality and inexpensive”! Write how much the product costs, how long it will take you to produce it, or who the manufacturer is, what the warranty is for it.

Segmentation

Indicate a narrow geography if you work only in Irkutsk or only in Sochi. Or, conversely, say that you work with the whole world.

Step 4. Target action

It happens that the offer is written well, the user reads it, agrees that the product is cool and closes the page. But the offer will not work without a call to action. And the target action will not work without an offer.

Don't ask the user to order right now, give him something easy, valuable, that will benefit him. Request minimal information. In 90% of cases, it is enough to ask only for a phone number or email, you don’t even need to ask for a name. This is just one field, which means one action. For the convenience of the client, in the field where you need to enter a phone number, add a phone mask and automatic adjustment of numbers according to the template. This is a task for a programmer.

Create a benefit that the user will receive immediately after performing this action: this could be a detailed commercial offer, a free consultation, a mock-up, and so on.

Step 5. Create a landing page prototype

I don't recommend going straight to the constructor. Take a landscape sheet and sketch out how you see the future landing page.

What elements will the landing page include and where will they be located? In what order? How will these elements switch between each other so that the user does not leave the page and, as a result, comes to the target action?

Try to use forms, not buttons. AB test results show that forms provide higher conversion rates than buttons. That is, if you take a button that opens a form, it will convert visitors into buyers worse than if you immediately put a form on the site that can be filled out and sent.

The first screen on the landing page is the most important. On it, indicate what you do and write down the key advantage. Take a photo of your product and write down the results if that really makes sense.

Be sure to place the form on the first screen. Sometimes the user makes a slight impulsive action, besides, customers spend the longest time on the first screen, and sometimes they don’t even move further.

Make the target action button color unique. I like the phrase “a landing page form button should be like a pimple on a teenager’s nose.” It should be visible from everywhere, have a unique color, and be the brightest and most noticeable element on the landing page.

On the button write, what exactly will happen after the target action is completed. For example, “Get a commercial offer”, “Order a call”, “Get a free consultation”.

Below the button, I advise you to leave the following remarks: “This does not oblige you to anything,” “We do not spam,” “We do not transfer data to third parties,” and so on.

It is better to make the background colored with white fields.

So, you have come up with a layout for the first screen, it has a title, benefits, main image, form and menu. Further, the structure may vary.

Landing page main blocks

I suggest the following content.

Core Value

Honestly describe the customer value of your product. I write my texts from the heart; they clearly describe the pain of my clients. When I made a landing page for a corporate party, I honestly put a photo of people dancing on the table and wrote that everyone was already tired of drinking in cafes. It hurt, everyone understood it. The client should be pleased to read the texts; the constructions should be short, without unnecessary conjunctions, punctuation marks, and there should be no need for long sentences.

Additional benefits

It’s not enough to put benefits on the first screen. There may be additional ones that require more description and detailed explanation. But don’t overdo it: a landing page doesn’t need thirty screens either.

In the headings with advantages, write down the key idea as succinctly as possible, add pictures or icons - but only when they are really needed and will carry meaning.

Social proof and portfolio

Tell us about the production of the product, show us your office. Add examples of work, tell us about yourself if you are the main manufacturer. Add facts, figures, pictures. But also keep it in moderation.

Social proof and immediately - a form for targeted action