Top most popular public pages on VK. We are looking for VK groups with a super-target audience. Cook it! - delicious recipes

VKontakte communities are groups of people united by interests.


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You can share news, information, listen to music, and conduct surveys.

This is a kind of creative (or not so creative) circle online. Despite the apparent frivolity and simplicity, this is an effective marketing tool. With its help, they organize not only communication between participants, but also business promotion. Just think how many opportunities this site provides. Now it is visited by more than 97 million people a day.

All these users not only read, watch videos, but also buy. This is an excellent sales channel for many companies. And one of the ways to find clients there is by using social network platforms.

How do communities on VK differ from each other?

There are three types of communities. To start one of them, go to the “Groups” menu section and click “Create”. A window like this will appear in front of you.

As for the topic, you can choose one of two: for a person, an organization, a store, or a blog of interest. After which, the system offers to choose a focus: beauty, cooking, travel, etc. Let's tell you in more detail about each of the three formats of doing business on VKontakte.

Materials posted on it can be seen by all Internet users, even if they are not registered on this social network. Most often, it is through brands, online magazines, news resources, and services that they promote. They are suitable for making money from advertising and affiliate programs. They have features that do not allow the audience to be more active in creating the site, but they help attract traffic.

Advantages and disadvantages of such a community:

  • It will be reflected in the profile of each of your subscribers. True, in order to always be in the field of view, you need to generate only interesting content. Then you will be in the top five. This increases your reach.
  • All discussions, videos and photo albums are on the right, below. This is rather a minus if you are promoting a product.
  • Only you have the right to leave posts on the wall. Participants will be able to comment on them (the option is disabled) or offer their notes with a special button.
  • The description of the VKontakte community is located at the top of it. There is also pinned text with important materials (for example, your contacts, links, current article).
  • It is easier to promote it, since people are more willing to subscribe to public pages. They are more likely to catch the eye of visitors and, provided there are interesting posts, a subscription is inevitable.
  • You cannot delete users.

Sections that are available for customization in the public. They will be reflected on the right, below.

Group

A universal format that contains many functions. This business advertising channel is suitable for selling products and services, as well as associations of interests. It is possible to create an online store by connecting “Products”.

Community advantages and disadvantages:

Summarize. It is generally easier to promote a public page. It is seen more often by visitors, since it is on the main page of each subscriber. They sign up for it voluntarily, without motivation on your part. This format is the best option for organizing a channel with texts, beautiful photos, promotions, polls, and news. It is more difficult to implement an assortment in them. Although you can also upload photos and connect “Products” to them.

The good thing is that it has more functionality. It is more convenient as a platform for direct sales and bringing people together according to some principle. For example, professionally. With promotion, everything is not so simple. In order for people to know about the community, you need to send out invitations yourself or ask your contacts about it. It is very difficult to find. To do this, you need to scroll through all the user’s personal information and only then get to the section. Unless, of course, it is hidden by privacy settings.

Events

The essence is to cover various kinds of events and notify participants about them. The functionality is very similar to other formats, but with some differences. The community has an organizer: an account, group or public. Also, the start and end times are always present. After joining, the visitor has three answer options: I’ll definitely go, Maybe, and I can’t. He has access to the “Invite Friends” button.

Advantages:

  • News and alerts contain reminders about upcoming performances/concerts.
  • It is possible to invite up to 5,000 people every 12 hours.
  • It is not necessary to create a new event; it is enough to reschedule its dates.

In addition to all of the above, there are pages that are also promoted, but as part of the development of a personal brand. When it comes to the recognition of a person, not a company.

How to change format

If you have chosen a public page, but realized that it is not suitable for business purposes, you have the right to transfer it to another type and vice versa. But it is important to take into account all the nuances. Such an event can be held once every 30 days. At the same time, many functions will change in accordance with the new focus. If the number of participants is less than 10,000, there will be no problems with the changes. If more, you will need to submit a request to technical support and wait for a decision.

VKontakte community materials

After you have created a public or group, the crucial moment of filling it comes. As we have already said, both of these formats are suitable for filling with text and graphic content. The only difference is the location of the videos and photos. You can connect them in the settings. To do this you need to follow three steps. Go to the menu as in the screenshot by clicking the three dots next to “You are subscribed” or “You are a member” and select “Manage”. Then open “Sections” and check the boxes where necessary. Don't forget to highlight whether the entries will be restricted or open. It depends on whether people will be able to add something of their own or not. After that, go back and download the materials.

What to write in the description of a VK community

This is a required part of a public page or group. It should be short, clear and meaningful for your target audience. The person who came to you wants to either understand where he ended up, or get important information for him, if he is already your client/subscriber. It's best to combine both options. You can’t leave the text solid; create paragraphs and use graphic elements. Add a call to subscribe at the end.

Ideas for describing a community:

  • Advantages of your company.
  • Contents of the group. Tell the visitor what he will find here. Leave links to the main articles.
  • Contact information, in what cases and how to contact you.
  • A short story about you and your activities (field, work experience, achievements).
  • Offering discounts, free services, promotions, competitions.

Menu

It helps participants immediately get to the desired topic, rather than searching for it in all sections. For example, if you are selling something, let it have four points: assortment, prices, conditions, contacts. First you need to create a background for buttons in graphic editors. This can be done independently or using a special service. For example,flaticon.com.

The well-promoted and well-known VKontakte community is a good way to make money. The most popular groups on VK have long been not just entertainment, but a stable, well-established business. To achieve great heights, you need to work long and systematically, and use free methods only at the start with extreme caution. What is the secret of such groups and who needs it?

TOP 5 most famous communities of 2018

A selection of the most visited million-plus communities on the social network VKontakte is current in September 2018. Data from the statistical page //vktoppost.ru/.

Criteria for the popularity of a VK group

The most obvious sign of why a group made it to the TOP is the number of its subscribers. But sometimes, when searching for the desired community, you can observe an interesting situation: the system gives several options and the largest group is not in first place. There are several reasons for this:

  1. Small amount of spam (advertising).
  2. Optimization. Content oversaturated with keywords also falls into the background, while competent texts bring the page to the top positions.
  3. No “dead” subscribers. The system understands well which participants are active and which are needed simply for weight. Such accounts are deleted automatically, which reduces the chances of getting to the TOP.

From which we can conclude that only systematic work and a competent approach to business will give lasting results.

8 secrets of interesting groups on VK

The algorithm for selecting groups is quite complex, and the creators do not disclose it to the general public in order to avoid manipulation. For a group to become interesting to people, the following conditions must be met:


VK group rating

Groups get to the highest positions for a reason. Several factors are taken into account when sampling:

  • number of subscribers;
  • audience coverage by period;
  • growth and activity of participants;

  • frequency of publications;
  • presence and date of the last ban;
  • geo-location of visitors.

All these factors, with the right approach, can be used wisely.

Why is the popularity of the VK group needed?

A VK group at the very beginning can become an easy excuse to unwind. Smart entrepreneurs act for the future and monetize popularity.

VKontakte is a social media project. Like any media outlet, they make a lot of money from advertising. The formula is simple: popular numerous communities charge a very tidy sum for one advertising post. Advertising can be hidden or explicit, and have any form: post, link. In the end, if you get tired of this whole thing, you can do like Pasha Durov. He sold his disgusting business and moved to the islands to live out a happy old age. Here are some entertaining pictures for you on VK!

Conclusion

It’s only at first glance that likes, pictures and other nonsense seem insignificant. With the right approach, a well-promoted public page can be turned into a profitable business. The main thing to remember is that nothing happens right away! Everything requires a systematic and careful approach.

Social network. Every day, millions of people scroll through their news feed, like and repost. Sometimes the information contained in records affects us more than the people around us. It shapes our needs and opinions, our style of communication and behavior in society, and sometimes even influences our worldview.

Everyone wants to see only high-quality and interesting content on their feed. We have tried to compile for you a list of the most popular and interesting VKontakte communities..

Below is the TOP of the 15 best and most popular groups on various topics.

Participants: 14,309,028.

The largest community in VK.
Do you like good music? Do you want to keep up to date with all the new music? Then this blog will suit you. Musical content for every taste. Only the best and freshest songs.

Interesting planet – travel, tourism

Participants: 3,102,011

Public for those who love the beauty of our planet. The most wonderful and beautiful places. Here you can build a route for your future travels and share your vacation experiences in certain places.

Nice line…

Participants: 6,400,426

Did you know?

Participants: 5,641,240

Want to know a little more? Then this community is for you. We are sure that everyone will find something new for themselves here. a public page that contains only the most interesting facts about a wide variety of things.

Participants: 5,283,275

For girls and women who want to look their best. Cool ideas, beauty secrets, tips and a lot of other interesting content are published here every day. Take care of yourself? Want to look better? Come here.

Vine Video

Participants: 5,242,237

The guys created a public page where only videos are published. A cool idea that was appreciated by millions of VK users. Now this is the most popular video public. All videos that spread virally across all VK groups are first published here. Do you want to be the first? Come in.

The best poems of great poets | Literature

Participants: 5,162,818.

Begin

English. English for everyone

Participants: 4,228,586.

Do you dream of speaking English perfectly? Or at least understand and speak English? Then join this group. Here is the best information for learning English.

Interior Design Ideas

Participants: 4,571,686.

For all of us, the things around us matter, especially the house (apartment) in which we live. This blog contains the best design ideas. If you are looking for a change of scenery, you definitely need to look here.

Real football

Participants: 2,098,877.

Community of football fans. The guys tried to create a really good group with quality content. All the news from the world of football, results and reviews of matches, live broadcasts - it's all here.

To sum up this list, we can say that there are still many interesting bands. After all, their creators are the same people as you and me (same needs, values). They simply create what they like, and we appreciate it. And only the best of the best gain such popularity as the groups from the list above.

Social networks are gradually conquering more and more of our time. Their content is updated every minute with new photos, videos and text files. And we are in a hurry to get acquainted with the updated information as soon as possible.
The most convenient way for this is to join interesting thematic groups. There are about 38 million of them on VKontakte alone, and this number is growing steadily every day.

1 . at the moment is "Did you know?". The number of participants is about 4 million. This is an open community that anyone can join. There really is a lot of information here (more than 50 thousand entries, after all). By visiting the page of this group, you can enjoy viewing the most beautiful photos from all over the world, get acquainted with interesting thoughts of famous people, and simply learn something new. This is such an educational group.

2 . In second place is the group “Positive World”. There are fewer subscribers here - just over 3 million. Well, mind you, this is a very impressive figure. We go into the community and really plunge into a world of positivity. There are even more entries on the page here than in the previous group - about 55 thousand. And they are all funny and humorous. There are funny demotivators, funny pictures, and even excerpts from messages. By joining this group, you can be stuck here for more than one hour. In general, humor lovers - Welcome! This is actually the most popular group on VKontakte.

3 . Next in line is the Official group of the game “Shadow Fighting”. Surprisingly, there are only 120 thousand fewer subscribers here than in the previous group. There are not many entries, about 420. News related to the game is reviewed here. If you are a fan of Shadowboxing, this is the place for you!

4 . In fourth place - " Online cinema" There are less than 200 thousand 3 million participants in this community. Let's go in. The very first inscription on the page reads: “There are more than 50,000 TV series and films in the group.” For every taste. We were also pleasantly surprised by the thematic selections. For example, it is proposed to post on your wall (so as not to lose) a list of videos on the theme of New Year and Christmas. And after watching a film, you can express your opinion on this matter by leaving a comment. All in all, a paradise for film lovers.

5 . Fifth place is rightfully occupied by the “Healthy Body” community. We are for a healthy lifestyle". There are almost as many subscribers here as in the Online Cinema. The group's page begins with useful advice in terms of health, personality and life. Next, you can get acquainted with very interesting information regarding exercise, proper nutrition, and even a morning running schedule. All adherents of a healthy lifestyle will find a lot of necessary and useful information here.

100500 . The thousand-five-hundredth place from the end is deservedly occupied by ours, where news of taxation, legislation, economics, computers and much more interesting things are published. You are welcome to the light. Subscribe to news at the top right.

If you decide to spend your time watching something interesting, you will definitely choose a group for yourself

The most popular group on VKontakte

1. Collections of movies, films

A public page with the same “save it on your wall so you don’t forget to look.” For convenience, publications contain the videos themselves along with the lists of films. Lifehacker does not call for piracy: the collections can also be used to watch movies legally.

2. KinoPoisk

Representative office of the largest Russian cinema portal. Trailers, rumors and news from the world of cinema and, of course, live discussions - all this in the KinoPoisk community.

3. Let's take a look at home

A public website that recommends films for home viewing - films that are no longer shown in cinemas, but which are always pleasant to re-watch.

4. LostFilm.TV

A public site administrated by some of the most popular voice-over authors of modern TV series. In the convenient navigation menu you can find information about dozens, and interesting news is published on the wall.

Music

5. movie.soundtracks

For those who love soundtracks as much as the films themselves. Other public sites also publish music from popular films, but movie.soundtracks will also delight you with selections of compositions from old or little-known films.

6. New Albums

Not a single, even more or less noticeable, worthy release will pass by this public page. For supporters of legal listening, the selections are provided with links to Apple Music.

7. Perception of music

Musical selections of different genres. There are only two unifying criteria: quality and beauty. For convenience, the community has a search by genre, as well as a schedule according to which thematic collections are published.

8. Native sound

A public page for fans eager for new discoveries. “Native Sound” publishes both selections of fairly well-known performers (Tesla Boy, Pompeya) and little-known ones, but tested by very picky administrators.

9. History of music

In this group, multi-genre selections are accompanied by generous references for interesting facts. For example, “Day in Music History” posts are published daily, reporting on events in the music world that happened many years ago.

Literature

10. Books & Audiobooks

This community publishes both book selections and individual works. An excellent option for those who like to listen to VKontakte audio while on the go: most of the posts on the wall are accompanied by audiobooks.

11. A thousand devils, what a book!

A public page telling about worthy writers and their works. In addition to collections, audio books and reference information, TCKK has another important advantage - the opportunity to communicate with like-minded people. The works are actively discussed in the comments, and the administration publishes a daily evening entry “What book do you read at night?”

The science

12. Museum of Cosmonautics

The official public page of the Museum of Cosmonautics, founded in Moscow in 1981. Not only news from the life of the institution, but also interesting facts about the history of space exploration are published on the wall.

13. N+1

Representation of the popular science publication N+1 “VKontakte”. Articles are published on the latest technological developments, news from the world of physics, biology, astronautics and robotics.

14. Arzamas

“The history of culture in video, texts and photographs” is a description that fully corresponds to the content published by the Arzamas publication. In the community you can learn a lot of new things about interesting things that are not taught in history and literature lessons, for example about vegetarianism in pre-revolutionary Russia and secret signs in Oblomov by Ivan Goncharov.

15. History elective

Texts in which the character and individuality of the author are felt are sometimes much more interesting to read than the usual articles written in an informational style. The author of the public is Olya Andreeva, a columnist for the Diletant publication, who delights subscribers with weekly articles on history.

Business and motivation

16. Startups and business

Public publication of vc.ru, which writes about startups, growing businesses and new earning models. No useless quotes or general motivational advice - just facts, news and interviews with entrepreneurs.

17. IQ Blog - Business secrets

For those who need motivation and support with advice on , this public page will help. Various entries are published on the wall: quotes and facts from the lives of historical figures, useful articles and thematic book selections.

Sports and fitness

18. Sports articles | Body-building

In this public, the purpose of motivating is not catchy quotes, but detailed, useful texts, recommendations from which can be applied in practice. Articles from this community will help you not only give your body the desired shape, but also do it competently, without harming your health.

19. Personal trainer

Another public page for those for whom improving the body is not just another hobby, but one of the prevailing goals in life. Many posts are supported by videos.

20. Body fitness, fitness bikini, fitness

In this community you can find all the information you need to keep your body in shape: motivational quotes, funny pictures, exercise instructions, nutrition tips and even diet recipes.

Cooking

21. PP. Healthy lifestyle Recipes

Continuing the previous category: a public page with recipes for dishes that will not harm your figure. The administrators assure that all recipes are original, and the photographs of the dishes are real.

22. Cook it! - delicious recipes

A public page with regular recipes, not just for those losing weight. Its audience is more than two million people, and the number of entries is approaching 60 thousand, which allows us to talk about Cook it! as one of the most popular and complete recipe books on VKontakte. For convenience, the “Information” block contains a special “Search for recipes” item.

Miscellaneous

23. Freakbook

Every day Freakbook collects interesting articles from the Russian-language Internet and offers them to the reader with a note about the time it will take to read.

24. New about

Another public broadcasting the best materials on the Internet, this time from abroad. Administrators invite subscribers to vote in a poll for the article in English that they would like to read. After some time, a translation of the article is published.

25. Lifehacker

And finally, we couldn’t help but mention our public page. The community broadcasts articles from the site on various topics, united by a common goal - to make the reader’s life better.