Menu
homeWindows 7

Sell ​​your photos on Facebook. How to sell on Facebook: three successful examples

Global development trend information technologies‒ this is the transformation of social networks from entertainment services into user income sources and business tools. The LookFreedom company predicted this trend and even developed how to make money on social media. networks, which has already proven itself in practice and has received a positive response from readers of our blog.

As for Facebook, many analysts today note: it is no longer so much a social network as a global platform for interaction between businessmen, advertisers and other market participants. We have chosen for you the most interesting and promising ways that allow you to make money on Facebook and constantly increase your income.

1. Monetize your social activity (earnings from likes, reposts, etc.)


What does the average user do when scrolling through their Facebook feed? Marks favorite posts, shares them with friends, and communicates in the comments. This is all done for fun and doesn't require any effort. However, the same actions can be performed for money.

There are many services on the Internet that pay for:

To earn money, you need to register on one of the platforms (ForumOk, SmmOk, Likee, etc.) and complete tasks, receiving a fee for online wallet. This will not bring a lot of money, but as a source additional income suitable for any user.

Customers are in much greater demand for active and “live” profiles with big amount friends and subscribers.

2. Earn money from your Facebook page


The previous earning option is ideal for personal profile. However personal account has a number of restrictions, for example, on the number of friends. But the main thing is that it cannot be used for business purposes. This is the most flagrant violation of the rules of this social network, which leads to the user being blocked.

Therefore, making a profit using your own business page (another name is a fan page) is a more promising and profitable method. Advantages:


If your Facebook page has a stable audience, then you can make money on. You place information about the product on the page, talk about the benefits, share your experience if possible and post a link. An interested user clicks on it, and after the purchase, a certain percentage of the profit is transferred to you.

  • Consulting, coaching, training.

Assemble master groups, conduct paid webinars V live, consulting clients, negotiating - this is not a complete list of actions on Facebook that will bring you money. For the page, it is the most active channel for promoting your developments.

Specialists who work offline can also advertise their own brand using Facebook. Event organizers, photographers, repair specialists and even doctors talk about themselves and their services, look for new clients, conduct preliminary consultations and earn money. However, it is worth making allowances for geolocation. If you carry out your activities offline, then it will be very strange when, for example, a cosmetologist from Krasnodar offers services to a user from Moscow.

Please note that a business page will become an effective tool and attract a wide audience (and therefore income) only with a competent strategy for working with content. It means:

  • regular posting of new materials;
  • alternating formats (texts, pictures, photos, videos);
  • close interaction with the audience (answering comments, polls, creating topics for discussion).

3. Earning money from a thematic group


A Facebook group is different from a business page. In fact, this is an online community, a union of people based on certain principles or interests (a group of freelancers, mothers on maternity leave, fishing enthusiasts, etc.). They are designed for communication and information exchange. Unlike a page, groups are difficult to advertise and promote, and it is impossible to scale a business with their help.

However, groups can generate serious income as they are effective advertising platforms. For example, a group brings together travelers. Therefore, this is an ideal target audience for travel agencies, ticket booking services, hotels, and travel equipment sellers.

To start earning money you need:

  • Choose a topic and create a group;
  • Constantly refill it interesting information. Publish new materials regularly;
  • Always try to attract as many new participants as possible;
  • Encourage their communication in the comments ( active groups more in demand by advertisers).

This takes some time, but all efforts will be repaid with the money that advertising will bring.

To commercial information did not cause a negative reaction from group members, it is necessary:

  • Firstly, maintain a balance between useful materials and advertising;
  • Secondly, to sell, use methods of native advertising (organic content) and storytelling (storytelling). That is, talk about products on behalf of group members, advise and recommend them, share personal experience use of a product or service. This allows you to avoid open sales and increase trust.

Some group creators make money by selling their communities. Groups in which a large number of participants and selected popular topics (health, self-development, raising children, etc.), are in demand. However, it must be remembered that official rules Facebook allows a change of owner only with the consent of the administration.

4. Creating your own online store


If you are the owner of a small business or a handmaker*, and you decide to open an online store, then you don’t have to spend time, money or create a separate resource. Online trading can be launched directly from your Facebook page.

* Handmader (English)hand made - work with hands). This refers to a person who sells products made with his own hands.

Advantages:

  • You can create a store yourself using special services(including free ones)*;
  • There is no need to transfer a percentage of this social network for the sale;
  • Selling to loyal subscribers is easier than constantly searching for clients.

Flaws:

  • The free version has restrictions on the number of products, so for a large project Facebook is “crowded”;
  • To expand your circle of clients, you need to work not only on updating your assortment, but also regularly work on content.

*Services for creating and promoting an online store on Facebook:



Ecwid– the most popular and simplest constructor for creating a web store. Allows anyone without special skills to short term place and launch an online store on a Facebook page, which can then be transferred to another social network and to your website. Free version has restrictions on the number of goods.

Shopify– service with wide functionality. Well optimized for mobile devices. Has a free two-week trial period.

Shop— Script‒ allows you to simultaneously create a store on a separate website. The interface will be fully adapted to Facebook design. It has free period use – 30 days. Next – 399 rubles/month.

Bigcommerce– offers more than 100 free design templates, has many settings, including the ability to recommend products to friends. More suitable for medium-sized businesses that will grow over time.

5. MLM marketing


For independent agents who not only sell products of certain brands, but also attract new partners to the sales system, Facebook opens up enormous opportunities:

  • Demonstrate products on the page, post their description (in other words, advertise), talk about new products in text and video format;
  • In comments to posts, provide consultant services, answer questions and turn a page visitor into a buyer;
  • Post information about opportunities and prospects for cooperation;
  • Systematically interact with clients;
  • Constantly expand your target audience and customer base.

6. Attracting traffic to your own Internet resource

In the section with proven methods, we already talk about how to make money using your website. However, any resource for successful and productive work requires a constant influx of new users. Especially if the site makes a profit due to contextual advertising(ads are shown to users in accordance with the subject of their queries in search engines).

On your Facebook page, in addition to any other content, you can post announcements or the most striking fragments of articles from your site. Interested friends or subscribers follow the link to the site, read the material, watch illustrations and videos. Information will also attract their attention advertising banners, which means someone will make a purchase, will be registered, leave your data, etc., it all depends on your goal.

7. Earn money on video


The amount of video content on Facebook is comparable to texts. Every day, users watch about 100 million hours of various videos, and interest in them is only increasing.

Mark Zuckerberg made an ambitious statement last year that he plans to shift the video hosting company YouTube from its leading position in the market. However, many were in no hurry to post the results of their creativity on Facebook due to unclear monetization methods. Therefore, the owners of the network decided to insert advertising into videos longer than 90 seconds and give 55% of profits to authors. This way, you have even more opportunities to make good money.

Video bloggers and those who constantly post visual content on YouTube should think, if not about changing the platform, then at least about expanding the scope of their activities by including a page on Facebook. Moreover, while this opportunity is at the testing stage, the competition will be lower than on an advanced video hosting.

It's never too late to take action


In this article we talked about the most reliable and proven ways to make money with using Facebook. Remember that you always have the opportunity to use several directions at the same time, but you will just have to devote a little more time to it.

Quantity active users This social network is rapidly approaching 2 billion. In Russia and the CIS countries, this site is in 3rd place in popularity, which is good news. Expanding the commercial functionality of pages opens up many new progressive opportunities for making money on the Internet that you can easily use.

If you are looking for other ways to use world wide web and don’t want to become a victim of scammers, pay attention to useful information about proven ways to make money online. On our website we post only reliable information and our readers about dubious online projects and services. For any questions, you can contact our company's support service.

Did you find this article helpful?

WATCH THIS VIDEO:

Facebook is a wonderful platform for heated political debates, reading current news, chatting with friends, liking cute photos and cats. In addition to all these activities, Facebook - good opportunity to sell your things. Sales here are slightly different from sales in Shaf and VKontakte. Today we’ll talk about how sales on Facebook work, how to find the right places to sell, and how to sell successfully.

Facebook groups - how it works

Unlike the ones used by brands and stores, there are groups for private sales advertisements. The main difference between groups and pages is that all participants can post to it. Initially, groups were invented for thematic communication based on interests, but enterprising Facebook regulars quickly adapted this functionality to sell everything under the sun.

Interested people gather in groups, and with the right approach to business, selling off everything you need and earning a couple of thousand hryvnia will not be difficult.

Facebook functionality for sales announcements

The popularity of sales groups on Facebook is evidenced by the fact that already at the beginning of 2015, the social network began testing a separate type of posts for such groups. In the sales group, the standard “Publish” button was replaced by the “Sell” button. Additional fields have appeared in the publication: title (up to 100 characters), price, description and, of course, photographs. You won't be able to publish your ad without filling out the name and price. The title stands out in the publication in bold, and the price will be placed on a separate line

The advantages of publishing advertisements through such a form are not immediately obvious. The form disciplines sellers and makes life easier for potential buyers. It’s immediately clear what’s here. It has become easier to find your ads, edit them and remove them when the item is sold.

Advantages and disadvantages of selling on Facebook

Sales in FB groups have their own specifics, which have both positive and negative sides. Let's look at this specificity.

Advantages

  • Familiar interface

You do not need to go through a separate registration, wait for confirmation letters, or delve into how the platform works. Posting ads and communicating with customers is not much different from writing statuses or communicating with friends.

  • Quick placement

There are many active sales groups, both local and all-Ukrainian. And they do not always consist of the same people. Thanks to the ease of publishing, you can immediately post your item to several relevant active groups.

  • Buyers don't have to look for you

The ad appears in the general news feed, you don’t have to wait until a potential buyer goes to a special website looking for a dress or sweater. You know how it happens with girls, it seems like you weren’t going to buy anything, but you caught your eye on a cute photo, and now you’re already negotiating a sale.

  • Lack of anonymity

When purchasing, you can go to the user’s profile and see what’s on their page. If the account is “not fake,” then buyers will clearly have more trust in it than in the seller hiding behind a nickname.

  • Quick Feedback

By looking at FB groups you can immediately understand what is selling well and what is not selling well. You can go to any active group and view the feed to understand how to create your ads.

If your item is beautiful and at the right price, within a couple of minutes you will have a line of people wanting to buy it. In groups you need to navigate and make a decision quickly, otherwise it will be very difficult to find an advertisement in an hour or two.

To avoid losing your listings, interested buyers will comment and like your listings, thereby increasing their visibility to others. And likes and comments from potential competitors stimulate faster decision-making, because a good thing can “fly away” right from under your nose.

Flaws

  • Short ad lifespan

If no one is interested in your ad, it will give way to other, more popular ads. There is practically no chance that someone will find him in a day. You can update your ad by writing to it. new comment. The rules of most groups prohibit doing this too often.

  • Can't find anything suitable

On Facebook there is no way to filter ads by type of item and size, as you can do in Shafe. If a buyer misses your size 46 dress, it is unlikely that he will ever find it again. It's just luck that they'll see you necessary people at the time of publication.

  • Mysterious mechanism for displaying posts in the feed

But no one can guarantee you this either. Facebook, unlike VKontakte, will not automatically show all posts from the group to all participants, so there is no guarantee that you will be seen even by those who are online at the time of publication.

  • Buyers act impulsively

The advantage described in paragraph 5 may become a disadvantage. In an effort not to miss profitable proposition, buyers may book things quickly and thoughtlessly, and then abandon their intentions. This is not very pleasant and takes up extra time on useless communications.

  • Misunderstandings with the queue

Lots of unstructured comments private messages. If you put up a mega-interesting lot, it will be hard not to get confused about “who was behind whom.” And if you posted an ad in several groups, then it is generally unclear which buyer is from where. These things will have to be monitored closely.

  • Missing private messages

If you are not mutual friends with the buyer, your personal messages to each other may fall into the mysterious “Correspondence Requests” box, where novice users do not always think to look.

  • No reviews or blacklists

Unlike Shafa, you cannot leave reviews or check the reputation of the seller. You will not be able to accumulate positive “karma”, which will increase customer confidence in you.

How to find active sales groups

If you are planning to sell something on Facebook, there is no point in limiting yourself to just one group. The announcement can and should be posted in local groups, in large active groups for everything, in sales groups in your city and in thematic groups.

How to find such groups? You can use Facebook recommendations. In the side column, select the “Groups” tab and view “Recommended”, “Local Groups” and the groups your friends are members of. Or enter a query into the search bar - for example, “flea market Dnepropetrovsk”. Next, select the “More results by request” option, and on the page that opens, select the result type – “Groups”.

How to search and not lose ads

Despite the fact that Facebook is constantly improving something in its mechanisms, search in it does not work well. IN popular groups ah, with the large number of daily new advertisements, it is almost impossible to find something. Moreover, the most frequently asked question in any group (and I have a good dozen of them in my subscriptions): “I can’t find my ads.” What to do?

Use #hashtags

Hashtags on Facebook are not very popular yet, but they still work. In the group rules, administrators usually give recommendations - which hashtags are mandatory and which are desirable. Using hashtags, you can search for current announcements from participants.

It makes sense to tag all your ads with some unique hashtag (for example, #anichkaprodaetplatie2016). If you have a lot of ads, it is better not to neglect this rule.

Use search

Each group header has a search bar that allows you to search for posts within the group's posts. The search works by individual words and by names of participants. It doesn't work perfectly either, but overall it works well. He will definitely show you at least a dozen of the latest advertisements for the request “dress”.

Save publications

If you click the small triangular pointer on the right top corner any publication, you can find the “Save publication” option. Everything that you save in this way on Facebook can be found in a separate “Saved” tab of your profile ( side column main page, “Favorites” section).

Use activity log

If you liked or commented on something interesting, but forgot where and didn’t save the link to a specific post, the action log will come in handy. You can find it in your profile settings. In the activity log you can view all your activities on Facebook - likes, comments, posts, videos watched. It’s convenient that content can be sorted by type – likes feed separately, comments separately, activities in groups separately.

How to sell on Facebook

There are rules for successful sales on Facebook. Most of them are common to any platform for selling things, but there are still a few features that are only relevant for Facebook.

Read the group rules

Each group has its own rules established by its creators and administrators. Be sure to read them carefully. In some groups you can place everything, in some only certain types of things - for example, only new women's clothing, only children's clothing, or only shoes. If you do not follow the rules, your ad will be deleted and you may be excluded from the group.

Over time, each group establishes its own unspoken traditions, which may not be directly stated in the rules, but which make sense to follow for successful sales. For example, in some groups it is customary to write “reservation” to express a specific intention to buy an item. Whoever wrote first is first in line.

Take beautiful photos

On Facebook, your ad will share the feed with cats, beautiful photos, links to interesting materials. To attract attention, it must be eye-catching and as clear as possible.

Remember that a photo will look beautiful in your feed if its width is greater than its height. And if there are several photos, then Facebook will collect the first four into a collage. The user will see the rest only if he starts scrolling through them in your ad.

Clear Description

The first few lines of the description should contain maximum information useful to the future buyer. The system will hide everything that is not included in these lines. The rest will be seen only by those who are interested enough to expand your publication. Therefore, it is better to put all lyrical and romantic details there.

Otherwise, the rules for selling things are the same as everywhere else - clear descriptions, do not hide the presence of defects, respond politely and quickly to buyers, follow safety rules to protect yourself from scammers.

Active groups selling women's clothing

Here are just a few popular groups where you can sell and buy women's clothing.

Administration of the world's largest social Facebook networks launched new service called Marketplace - translated from English as “market”. The marketplace will allow users to sell and buy various products. Previously, to do this it was necessary to go to classifieds sites and register, but now you no longer need to go beyond Facebook to sell or buy something.

Thus, the social network has become a competitor to such popular sites as Craigslist (known in the USA and European countries) or the Russian Avito. True, Marketplace does not yet work in our country - it was launched only in the United States, Australia, Great Britain and New Zealand. However, in the future it is planned to expand the “geography of presence”.

Facebook representatives emphasize that almost half of users (450 million people, and in total more than a billion accounts are registered on the social network) regularly use the site to sell or buy various things, so it was decided to develop this area.

The new “market” will work taking into account the user’s location - trading among themselves is offered primarily to people living nearby each other. This will help you find or sell this or that product faster. To put an item up for sale, just take a photo of it, click the Marketplace icon (it will appear instead of the messenger icon), select a product category and publish an ad.

The company notes that previously those living nearby Facebook users had to create special local groups to exchange or buy things. Now people will be able to quickly find out what their neighbors have on sale. The creator of Marketplace compared the service to shopping center, where people go on weekends without any specific purpose.

You can go to the “market” on Facebook online - simply by opening the application on your smartphone

However, the users themselves, who have already gained access to trading platform, they began to sell there not children's things and old furniture. Quite quickly, the service was filled with advertisements for the sale of drugs, weapons and animals, including exotic ones. For example, a resident of the city of Derry in the state of New Hampshire (USA) offered his “neighbors” to buy a python, and a girl from the city of Preston (Missouri) posted an advertisement for the sale of a pygmy hedgehog.

In addition, you can also find offers of intimate services on the Marketplace - all this does not comply with Facebook’s policies, so moderators will have to seriously work to promptly remove such advertisements. However, users themselves can click the “Complain” button if they believe that the product is illegal or dangerous.

You can make purchases through your smartphone - when the ad is displayed on the screen, the “Make an offer” buttons will appear (by clicking on it, you can offer a price for the product) and “Write to the seller”. Under the buttons there will be a map with the location of the ad author, as well as a “Save for future” button so that the product can be “postponed” for a short time.

Already now the opportunity to buy and sell things is available in Facebook applications for iOS and Android.

Fact: A Facebook store can increase your sales.

It is suitable for both selling goods and selling services:

  • If you have a store/online store, then you can post products on Facebook and promote them using the methods described in the article
  • If you sell services/consultations, then you can promote your free goods, collecting subscribers for subsequent sales, and sell your main services

Sounds good? Do you know what's really cool?

It's free, and you can do it in literally 10-15 minutes!

In this article, I will show you how to create an online store on Facebook, how to set it up and design it, and also tell you how to avoid mistakes when adding it.

You will also learn 4 ways to sell goods and services through a store without a budget.

Let's begin!

More...

What is a Facebook store and why create one?

On Facebook you can create personal page, group and business page of your company.

Shop- this is one of the tabs of the business page, by creating which you can add and sell goods, products and services. Naturally, this feature is free.

You may think that it is only suitable for offline/online stores to sell their products.

But that's not true...

If you provide services, sell consultations or teach online, then you can publish links to your free materials and get subscribers for free.

Let me note right away that sales will depend on the activity of your followers on Facebook and the quality of the materials you publish.

So how do you add a store?

How to make a store on Facebook

Step 1. Create a business page

You definitely need it. Without it, you will not be able to add a store.

Step #2. Add a "Shop" tab to your business page

By default, your business page should have a "Shop" tab in the left menu.

But if you don't have one, it's okay.

To add it, on the business page, click on the “Settings” tab and go to the “Edit Page” section.



On Facebook, you can choose from 8 business page design templates:

  • Purchases
  • Company
  • Venues
  • Non-profit organization
  • Politicians
  • Services
  • Restaurants and cafes
  • Standard

These templates differ only in the menu items that will be available on the page.

It doesn't matter which one you choose, since you can turn the menu items themselves on or off at your discretion.

By default, you have the Standard template selected.

To make the "Store" tab appear, you can either select the "Purchases" template, or enable this tab separately.

To enable it without changing the template, scroll down the page and click on the "add tab" button.



In the window that appears, click the “add tab” button opposite “Store”.


After this, the “Shop” section will appear in the left menu on the business page.

Step #3. Create a store on your business page

Now click on the "Store" tab on the page.

Immediately after this, a window will appear where you need to agree to the terms of trading on Facebook.



Check the box and click "Continue".

In the new window, select the ordering method, that is, how customers will make purchases.



There are 2 options available here:

1. Write to the seller

In this case, the product cards will have a button that, when clicked, will open a chat with the page administrator. This option is suitable for those who do not have a website.

2. Placing an order on another site

When a button is clicked on a product card, the person will be redirected to the product card on your website.

Choose which option is convenient for you and click on the “Continue” button.

Now you need to select the currency of your store.



How do I change my store currency and checkout method on Facebook?

If you have chosen the wrong currency or want to change the ordering method, then to do this you need to delete the store and create it again.

This will remove all added products.

To delete a store, go to the "Store" tab and click on the gear in the upper right corner.

In the menu that appears, select "Delete" and confirm this action.


After deleting, you can immediately create new shop, select the currency and ordering method.

Congratulations!

You have just created a store. Now it needs to be configured.

How to set up a store on Facebook

After creating the store, you need to fill it out: add a description, products, categories. Let's see how to do this.

#1. How to add a description

Go to the store, click on “describe what the store sells” and add a description.



You have 200 characters to tell about the store.

What is better to write?

Below I have made a description template that you can use.

Sample: [Result or Pain] + [Your proposal: how to get results/avoid pain] + [Benefits of the store] + [Call to action]

Example: Cosmetics store for adult women

Description: Do you want to look young despite your age? Try our eco-cosmetics made from natural ingredients. Delivery within Moscow is free. Check out our catalogue.

#2. How to add a product to your Facebook store

On the store page, click on the "Add products" button.



Depending on the ordering method you chose when creating your store, the process of adding a product will be slightly different:

  • if you chose "write to the seller", then you you can't insert a link to your site
  • if you chose "registration on another site", then you you can add link

Let's see how to fill out a product card using the example of the “write to seller” checkout option.

Image requirements

  • Format jpg, png
  • It should be square
  • Resolution 1024 x 1024 and higher [possible from 600*600]

2. Product name

Everything is simple here: write the name of your product.

3. Price

By default, you can specify one price, but if you click on the “This product is participating in a promotion” switch, you can specify a promotional price.

In this case, the product will be displayed with full and promotional prices.

4. Product Description

This is where you describe the benefits of your product.

6. Product availability

Choose whether you have the product or not.

7. Adding product options

If your product has, for example, several colors or sizes, you can add these options and set a separate price for each of them.

To do this, click on “edit options”, then on “add option” and select the attribute by which you will add options:

  • Size
  • Material
  • Length
  • Style
  • Width
  • Aroma
  • Model
  • Format
  • Platform
  • Release


After filling out all the fields, click on “save” to create the product.


When you click on a product, its card opens:


How to add a URL link to a product?

How to remove a product from the store

Go to the "Publishing Tools" section on your business page and click on the "Products" section.

Check the box for the product you want to delete and select delete from the “actions” menu.


#3. How to add a product collection

If you have a large number of products different types, you can combine them into collections (selections/categories) for the convenience of customers.

Each collection will represent certain type goods, for example: women's clothing, men's clothing, children's clothing, etc.

To do this, click on the "add collection" button in the store.





For example, I created a “Beds” collection, where I added 3 beds:


You can also select a selection (collection) by checking the “select this collection” checkbox.

What does it mean?

Products from the selected collection will be:

  1. Displayed at the top of the store
  2. Have a larger image than other products
  3. Will appear at the top of your business page feed

Here's what it looks like in the store:



You can select only one collection.

How to delete a product collection

Go to the "Publishing Tools" section on your business page and click on the "Collections" section.

Select the checkbox for the collection you want to delete and select Delete from the Actions menu.


When you delete a collection, the products that were added to it will not be deleted. Essentially, you will only delete a section in the store.

#4. How to add a button to a business page for a Store

The button is displayed on the business page on the right right under the cover.

To add it, click on "add button".

In the list that appears, click on the “make a purchase or donation” section and select “To the store.”



  1. If you want people to click on a button to go to the "Shop" section on your business page, then select "Shopping on your page"
  2. If you want people to be redirected to your main site when they click, select "Shopping on your site" and add a link to the site.

You now have a stocked Facebook store!

Let's see the best way to promote your products.

4 free ways how to sell products through a store

To get people to buy your products or download them free products, you need to promote them, first of all, in the feed of your business page.

There are 4 free ways you can do this:

  1. Share store
  2. Share products
  3. Share collections
  4. Add products to posts

Let's take a closer look at each method.

It's easy to do.


A publication will appear in the news feed, in the center of which there will be a “Go to Store” button, which will take people directly to your store.



How often should this be done?

When you launch promotions, sales, or replenish your assortment, I recommend sharing your store and writing in your message the reason why you are doing this.

If you have an online store, then you should periodically share your products, especially if you have sales or new arrivals.

There are two ways to do this.

Method #1.

Go to the business page, select "product, offer" and click on the item "Invite people to view the product."



Method #2.


How to use this for sales?

On Facebook, you can attach products to any post, and by clicking on them, people will be taken to product cards.

For example, you can post an article about how to choose a bed so that your spine does not hurt, and add several beds to the publication.

If a person finds the post useful and has the same problem (back pain), then there is a chance that after reading the article he will look at the added beds and make an order!

To add a product when posting, click on the “tag product” button below and select the products you want to add.



At the bottom of the publication there are products, by clicking on which the user will be taken to the product card.

Conclusion

Now you know how to make an online store on Facebook.

With it, you can increase sales of your products/services, as well as increase your subscriber base by placing free/inexpensive products in your store.

If you haven’t created a store while reading the article, then do it right now. After all, it will literally take 10-15 minutes!

It's your turn

Did you manage to create a store? What products are you going to promote: free/paid informational or physical? Have you come up with new ideas for promoting services through your store?

Write your answers in the comments below the article!

P.S. I read every comment and answer every question.

Facebook selling works because of its social and viral nature, which ensures constant audience growth.

Selling on Facebook means getting more potential buyers and making your brand the subject of discussion among opinion leaders (stay “top of mind”). All you have to do is focus on engagement (clicks, likes, comments, shares) and post interesting products for sale. Typically, the easiest way to achieve sales is with more than 1,000 subscribers. The most successful brands on Facebook use Flash selling as their core strategy.

To get enough subscribers, check out the previous issue:

Flash sale (literally “flash sale”) is the sale of goods at a special price, valid for a short time, or the sale of a limited number of goods.

Flash sales are also called “closed sales” - their closeness lies in the presence of a single place of sale. In our case, this is Facebook.

Flash sales work according to three main principles:

Tip: When posting a product using Chooos, upload a 600 x 315 main product photo. Facebook automatically crops vertical (long) photos, which may prevent buyers from seeing all the benefits of your product.


Sequence of actions

Before sale:

Tip: Before publishing the announcement, tell your friends about your plans. Ask if they are interested in this offer. If not, ask why and make it more attractive.

During sale:

  • Be online to be able to quickly answer customer questions.
  • Ask loyal customers and friends to add reviews about the product you are selling. When the comments to a post already have positive reviews, other loyal customers will follow suit.

After sale:

  • Comment that the product is sold out. This will create relevance and prepare your fans for upcoming sales.
  • Thank those who made purchases and briefly talk about upcoming sales.
  • Advice: Do not name dates for future sales; it is better to ask subscribers to like all your subsequent publications so that they will thus know about the start of sales.

Finally, an example of a flash sale announcement from