How to register an active group. How to create a group in contact to sell goods

Greetings! Come on, tell me, how many of you have thought about how to create a VKontakte community and monetize this enterprise? I am sure that among you there will be those who tried to become the owner of a profitable group on a social network, perhaps even filled it with content, worked on the design, but never achieved the popularity of their brainchild, failed to promote it. That is why I decided to devote today’s article to how to promote a VKontakte group from scratch. From my review you will get a lot of interesting information, learn about what you need to do to the group flourished. All advice will be practical, and you can immediately apply them without putting them into a long box called “Tomorrow”.

Why are we doing this?

So, I would like to start with the fact that on the Internet we can find a huge variety of all kinds of public pages with different thematic focus. However, profitable in this diversity there are only individual units. I think you all understand that the scale of the project primarily depends on the efforts of its owner, the leader who leads his caravan through the endless desert of possibilities. The amount of capital intended for the creation and promotion of a VKontakte group is a secondary factor in this case.

Well, imagine, you decided to whip up a resource, recruit subscribers to it, and now you’re sitting, waiting for the money to start flowing. I advise you to roll up your lip and wipe away the drool. Nothing in this world falls from the sky(and what falls usually does not bode well).

To earn a couple of pesos, you will have to use your head. First of all, think and decide for yourself, what exactly do you want to do? That is, decide on the topic your community. I offer you several options from which you can choose the one that seems most attractive to you:

earnings from advertising and affiliate programs(in this case the topic is absolutely not important);
maintaining a personal blog;
creating a resource dedicated to your hobby(this could be finance, music, dancing or anything else).

Socelin for getting high-quality public subscribers

Detailed instructions for creating a community from A to S

Creating a VKontakte group from scratch

Setting up a group

Since we have more or less figured out how to create a community in contact absolutely free, I think we can move on to its actual at a construction site. To do this you need to do the following:

Promote VK pages and publics using Brobot

Decor

Since you and I are interested, we need to make sure that in our community there is sufficient number of participants. From design quality group will depend on its attractiveness in the eyes of users, and therefore I suggest moving on to this activity:

Upload a photo (avatar) to your community. Please note that the photo parameters must be 200*500 . Edit the photo and thumbnail, and then save the result.
Download links, leading to your website or other thematic community. Don’t forget to leave your subscribers your Skype, telegram chat link, Instagram page and YouTube channel. Edit all names and save.
If you are really interested in how to create a popular group in contact, then do not ignore such an important point as “ Latest news" Edit this block regularly, do not neglect the importance of fonts. Before saving the result, preview the page.
In chapter " Discussions» add new topics that will be useful to your readers.
Add videos to your project. It will be great if the videos are filmed by you and posted on YouTube. This way you will increase traffic on the channel.
When performing, remember that the sale of goods in it will be effective only if the “Photography Albums” are well maintained. Upload high-quality photos, make a detailed description of the product being sold, under each photo indicate the price of the product and a link to the seller (administrator or manager).
To the section " Documentation» you can download useful instructions and manuals. Owners of online stores can keep price lists or lists of services provided in this section, for example.
Don't forget about regular interactions with your subscribers. Conduct surveys several times a week, encourage people to express their opinions in the comments. It’s very good to use when expanding a group’s audience. promotions and competitions. They can be carried out once a month, for example.
For those who plan to do business in their group, you need to take care of adding products to it with a clear name and detailed description. Remember that the demand for a product will depend on how attractive the photo of this product is. Each product must have reasonable price, which also needs to be specified. Don’t forget to indicate who/where to pay for the order, in what form the payment takes place, how and where delivery is carried out, as well as what guarantees you give to your customers (cash on delivery, exchange option).
If you wish, you can change the group and make it a public page. If you don’t know what the difference is between a public and a group, I advise you to read a separate article dedicated to this issue.
Create in a group convenient menu, make navigation easier. To do banner and wiki menu in the community I turned to specialists in this topic, if you need it, ask in the comments or write in a personal message - I’ll send you a couple of guys who are doing this. I decided not to waste time doing it myself, but there are a lot of manuals and articles on how to do these steps yourself on the Internet. You can use a search engine and check.
And, of course, take care of the quality of content. Please note that in the group, commercial posts must contain photographs and make up no more than 50% of the total material you publish. To increase the number of subscribers, pay attention to posts with fascinating information, do not forget that people are attracted by fun and a good sense of humor. Information presented in the form of images is more attractive.
So that clients trust you more and, as a result, advise their friends and acquaintances, provide them with the opportunity to leave feedback about your work. To do this, you can create an appropriate topic in the “Discussions” section. Offer discounts and small gifts and bonuses to regular customers.

Gather your target audience for your business with Pepper.ninja

How to manage a group?

To make adjustments to your community at any time, you just need to click on the three-dot icon located under your group’s avatar. In the window that opens you will see the categories:

« Information", where you can edit the description, name and other fields at any time;
« Participants", which contains a complete list of all subscribers of the group;
« Managers" Here you can add new or change the access rights of existing community administrators and editors;
« Black list» - a place where you can block unnecessary subscribers or malicious violators of the rules of your group;
« Links»;
« Community Statistics" This category is one of the most important and contains data on:

Group attendance– the number of unique visitors, views, characteristics (age, geographic location, gender) of the audience that is interested in your group;
Audience reach, which looks at your community’s posts in the “My News” section and data about your subscribers;
Activities– actions of subscribers, reposts of your posts and reactions of other users of the social network to this data.

Results

Now that you know everything about how a VKontakte group is created, you boldly You can start implementing your own selling platform or increase the conversion rate of an existing community. Remember, your every action and decision affects how your subscribers treat you and what impression your resource makes on them. Don't stop there, be open to experiments and see you soon!

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Popular VKontakte group: rules for creation, design and configuration

4.3 (85.33%) 15 votes

Hi guys. Today on the agenda is the question of how to properly create a group in contact. In today's article we will try to figure this out.

In fact, it’s not possible to create a VKontakte group correctly, because no matter how you try to do it, the public will still appear. There will be an error only if you want to do it about teddy bears, but if you do it about airplanes, it’s quite easy to fix.

And so, in today’s article we will finally decide on creating it correctly, without errors and rework. To do this, we need to log into the social network and go to the MY GROUPS tab to see the list and select the CREATE COMMUNITY button. It is this magic button that will help us create the VKontakte community for which you are reading this post.

After you click this button called create a community, a window will appear in front of you in which you need to give a name and select what it will be, a group, page, or event. In our case, we leave it unchanged. In case you want to change the type of community, you can do this at any time after creation.

Title - here you need to enter the name of the page; if you entered it on the previous one, you can leave it alone. Page address - at this point you can change the address so that it does not just consist of numbers, but has readability so that people can read the URL address of the public. Description of the community - this point should be given a lot of attention, because the description will make it clear to your subscribers and readers what the page is about and what good it will do.

Community topic - choose by topic, website - fill in if you have a site, filters - customize as desired, location - write if you wish, community messages - turn on if it is important to you that subscribers can contact you.

Next you need to fill out the settings. Wall - close it if you plan to have only your records. Photos - put limited, if you only add, open, if you want users to add photos themselves, videos - optional, audio recordings, documents, materials - optional, type - put the same as desired, open - everyone can join, closed - entry must be confirmed by the administrator, private - no one can find it, only you can invite people.

After you fill out and configure, click the save button and you're done.

But, there is not a big BUT. All that remains is to add an avatar - the face of the community.

This will not be difficult; after the save button you will be taken to the main page, where you will need to further refine the group. Using the Upload photo button, you can add a face (avatar); also, under the avatar you can see control buttons:

Community management - by going there, you can completely rewrite the settings that you made in the first step of creation, Advertise a community - using this button you can create an advertisement that will help people find out about your group (advertising is paid), community statistics - here you can see an activity graph participants (how many came, how many left, likes, etc.), add to bookmarks - adding to bookmarks for quick access, transfer to page - will help transfer to a public page.

There are also several other functions that may be useful. One thing that will come in handy for sure is that when you click on the small notification called You are in a group, you can see a drop-down menu in which there are several items: Invite friends, hide news and exit.

If the last two do not make any sense to you, then the first is undoubtedly necessary; using this button, you can invite your first participants.

That's all, after you have read this article, you can safely create a public page for yourself, now you know the basics of creation without difficulty. What is described above will take no more than five minutes in practice, so go for it.

Good luck in creating and promoting. Speaking of promotion, you can read the article -

Subscribe to blog updates so you don't miss new articles. ATTENTION!!! When entering your email address, please double check your spelling. This is important because you will receive an email containing a link that you need to click to confirm your subscription intentions.

Also, take part in the commentator competition, absolutely any visitor can participate in it. At the end of the month, I will sum up the results, in which the three participants who receive the most comments will be selected and will receive cash prizes.

That's all for today, thank you for your attention.

Sincerely, Sergey Vasiliev

Finally, video recording

VKontakte is a Russian-language social network with the largest user audience. This is the first most popular site in the Russian-language segment of the Internet. As of the beginning of 2019, the daily number of visitors is 70 thousand people. How to create a group on VKontakte is a topical question for many active visitors to this social media. Thematic communities help you promote your product, company or service for free, or even simply gather a club of users with similar interests, where like-minded people can meet each other.

How to create your own group on VKontakte

Only registered users can create their own communities on VK. Before you start creating a group, you need to carefully consider the topic and purpose. A truly successful competitive popular community with an impressive number of subscribers can only become one that is not just another clone of numerous groups and publics, and that is ready to offer users unique, interesting content. To do this, you need to regularly update the community with valuable information and work on its promotion.

If you are ready to work on supporting the community, let’s move on to the instructions on how to create a group on VKontakte.

We go to our VKontakte page and find the “My Groups” tab.

Click on the “Create Community” button.

After that, you have to choose between a group, a public page and an event (event, meeting). We are interested in the first point.

Enter the name of the group (you can change it later if necessary.

Setting up a community is the next step. It is recommended to change the default address (vk.com/club00000, where 000000 is the club number) to a more recognizable one, for example, vk.com/the name of your organization, services, etc. (necessarily in English letters). The user can choose to make the wall open (and all participants will be able to leave messages on it), or hide it, leaving it read-only (make it accessible only to the administration). The same goes for photographs, documents and other content.

After creating a community, the ability to invite participants will become available. Users are more willing to join groups with an attractive avatar; beautiful, convenient, combined menu design; regular polls, discussions, voting; thematic hashtags; music, videos and other entertainment. Filling a group with content is not such a difficult task, there are no special secrets here and you don’t have to be an SMM (Social Media Marketing) guru to promote your group.

Online advertising using social networks is highly effective when integrated with other services. It will be useful to create accounts on Twitter, Facebook, and other social networks. This will ensure a wide audience reach, and sales will naturally increase. When creating your own community or public, indicate the contacts of the administrator, to whom the user can write a message if certain questions arise.

How to create a page on VK

To create your own VK community, you need a registration procedure, which is simple and does not require advanced skills:

We go to vk.com.

You will see a login form asking you to enter your first and last name. According to the rules of the site, this must be real data, but you can enter fictitious ones.

After entering your first and last name, click the “Register” button. A window will appear. You must fill in the field with your real phone number, to which you will receive an SMS confirming the registration procedure.

After confirmation, the system will prompt you to enter information about yourself - date of birth, educational institutions, etc. If you purposefully create a page and community to promote your business, you must indicate contact information on the page - address, work phone number, Skype login, links to accounts of other social networks. It is better to make the official logo of the organization the main photo of the community - this will ensure recognition of the group and will instill in users a certain authority and confidence that they are not dealing with a fake.

What kind of group can I make?

When you have figured out how to create your own group on VKontakte, it will not be amiss to find out what types of communities are provided in this social network. Users are offered grouping according to the following topics:

Automotive (motorcycles are included).

Tourism and active recreation in all forms.

Security questions.

Business segment.

Graphics and design.

Family (home, children, relationships and much more).

Cats, dogs, hamsters and other pets.

Health and disease treatment, prevention.

Communication (dating, spending time together, marriage).

IT and all kinds of games.

Movies and everything about cinema (festivals, interest clubs, etc.).

Fashion trends, beauty.

Recipes, products and cooking in general.

Art, cultural phenomena, interest groups in this direction and much more.

You can view the full list of topics in the “Community Topics” pop-up menu. It is not recommended to ignore this parameter. Thanks to this function, representatives of the target audience will be able to more easily find your group and become its members. Recently, a new tool “Products” has become available to groups and public pages on VKontakte, with which, with the help of the community, you can actually open an online store. Thanks to this function, you will be able to sell your products directly through the social network.

Menu in the group

The factor that attracts users to the community and ensures its convenience is the design of the menu. For it, you need to create a special technical photo album that will contain pictures that serve as navigation elements. They need to be prepared in advance - these could be buttons that link to community materials. Using the editing mode, you need to rename the “Latest News” item to “Menu” and insert links in the form of pictures to community sections. If everything is done correctly, when you click on the “Menu” inscription, a graphic block will pop up.

Avatar

The main photo of the page or avatar is another important design element. Once you select the appropriate image, installing it is not at all difficult. The following procedure must be followed:

To the right of the main menu is the “Upload photo” button, click on it;

in the window that appears, click the “Select file” button;

upload the selected image from your computer;

select the borders of the image;

set the borders of the thumbnail;

How to create a theme

Topics or discussions are a great way to maintain feedback from your audience. To create a discussion, you must follow these steps:

click on the “Add discussion” button;

Let's take a step-by-step look at creating and designing a community that is attractive to buyers.

The first step is the name. Select a three- to four-word phrase that matches your main search query. Be sure to indicate a geographic reference, for example, “Sale of fur coats throughout Russia.” It should be immediately clear where and what you are doing.

Description. Beautiful stories like “Where We Started” are not interesting to most readers unless you represent a well-known brand. Briefly describe the products and services, the advantages of the company, indicate more communication channels (telephones, mail, address, Skype, etc.). Write down the terms of purchase, payment methods, delivery times, and what guarantees you provide. It's good to use several search terms for your business in your description.

Status. Above the description there are several lines where you can place useful information, a slogan, phone numbers, news about a promotion or discount. This way the community will immediately attract attention to your products and services.

Address. You can assign a name to the public in the address bar along with a standard set of numbers. This will allow you to “brand” the page a little and make its address memorable (like a website address). Choose a short and succinct name and indicate it in the “Community Management” tab.

Photo (avatar). Choose a beautiful and high-quality photograph so that even from a cropped thumbnail your type of activity is clear. Ideally, on the avatar you should write the name or type of company services, indicate phone numbers, and insert a call to subscribe.

Contacts. In this menu, sign the positions of the managers, questions for which you can contact them, telephone numbers or email addresses.

Online store

The latest innovation on VKontakte allows you to turn your page into a small online store. How to place products correctly?

Only high-quality photos (3-4 pieces);
A detailed description of the product is required, not just its name. Provide technical specifications, use keywords;
Under each product, indicate the price, contact information and purchase/delivery information.

Decor

After entering the main information, the group must be filled out and formatted correctly. Pay attention to the wiki markup. This tool allows you to make your public page brighter and more interesting, add additional pages, formatting, links and pictures.

The menu needs some work, which is usually located in the same place as the “description”. You can add store sections to the menu, similar to websites. Each section leads to photo and video materials. The menu looks like a solid picture and attracts the attention of visitors.

Content

In order for the store to interest potential buyers and recruit participants, it needs to be filled out correctly.

Basic materials

The group must include:

Photo albums with high-quality photos and captions, photos from satisfied clients are required;
Videos related to your products or services, or simply entertaining;
Several discussions, topics “questions and answers”, “wishes”, etc.

Regular publications

This is the key to attracting customers and increasing the popularity of the public. There are several rules to follow:

All posts on the wall must be posted with photographs, at least 3-4 times a week. To get reposted, you should post 50% commercial posts and 50% entertainment ones. ;
Post polls on your wall every week. This increases the activity of participants in the comments;
Regularly publish promotions, news, and giveaways.

Promotion and advertising

There are several ways to promote a page.

Advertisements in large public pages. You look for relevant or simply large urban communities and post interesting news or promotions on a paid basis. Depending on the popularity of the public, the duration of the placement and even the location (in the header, on the wall), the price of the ad is from 3 to 80 dollars.

Competitions and sweepstakes in special groups. A very popular method of promoting services. VKontakte is full of communities involved in prize draws among subscribers. On average, the publication price is $5-25. You can find a public page that hosts competitions for free. From this, the store receives new subscribers (according to the terms of the competition, you need to join the group of the sponsor of the draw) and fame thanks to reposts of your information.

Invite your friends create a store account and add new subscribers from it. The account will allow you to offer your services directly. The main thing is not to fall into spam and not to lose your page due to user complaints.

What not to do

There are simpler methods, such as automatically increasing subscribers and likes. But this is fraught with bans, and it is noticeable that in the community most of the people are so-called “dogs” (blank pages) or fakes.

The social network Vkontakte is the most popular service, which is visited daily by up to 50 million people. Activity is largely generated by popular groups and official pages where news, music, films, photographs and other entertaining and educational content are published. Services for automatic publishing and programs for promotion allow you to minimize your participation in this process and spend a minimum of time on administering your own resource.

Goals of creating the group:

1. Promotion of goods and services of commercial organizations.
2. Search for like-minded people and formation of associations of interests.
3. Creation of a corporate community of an educational institution, company, sports club.
4. Popularization of political parties and public associations.
5. Formation of feedback from government agencies and society.
6. Making profit by promoting the page and publishing advertisements.
7. Promotion of music, literature and other types of creativity.

Group creation process:

1. Click on the “My Groups” tab and click “Create a Community”.

2. Select the community type and name. “Event” is suitable for advertising a one-time event (concert, prom, trip), “Public Page” - for presenting an individual, company, brand, “Group” - for other purposes.

3. In the future, depending on the chosen position, you need to answer additional questions.

4. It is the “Group” class that gives the creator the widest opportunities, so it’s worth focusing on it. You will be able to create an original design and use other useful services.

5. Specify important parameters: name, topic, enter a description of the future group. Choose a short address that will make the page unique and simplify its search if the user for some reason cannot find the page. Do not use special characters in the name, as this will complicate the search for the community in the future.

6. Activate the necessary modules (wall type - open or closed, photographs, video and audio recordings, etc.). If necessary, include the group's website and location (this is very important for promoting commercial products and advertising events).

8. The group is ready. Now you can publish any news in your feed, add audio and video recordings, create a virtual catalog by inserting new photo albums, appoint managers, and invite new users to the group.

Group promotion

You can promote your community in several ways:

1. Inviting friends. Previously, the administrator had access to the option of sending invitations to random people. This is now prohibited due to numerous abuses and spam. However, there is a way out - find new friends and advertise the community among them.

2. Buying advertising. You need to select the “Advertise Community” tab, top up your account using the “Budget” section, and then start creating an ad. It can be tied to a specific region (country, city), which is ideal for commercial groups.

You can also use other promotion methods: viral marketing, SEO optimization (at the moment, groups with unique content are well promoted in search engines), publishing video materials with a link to your page.

Creating your own group menu

The unique design of the VKontakte community allows it to stand out from competitors and simplify navigation through the group’s materials. However, this task requires a little more time, as well as installation of the program – Photoshop.

1. Log in to group management and make adding content limited (only administrators will be able to perform this action).

2. Now you need to create a picture with future navigation and save it in the required format (GIF, JPEG).

3. Slice the navigation image into individual segments, each of which will become a hyperlink, using the cutting tool, and then save the template as a GIF.

4. If you are too lazy to use Photoshop or don’t want to install it on your computer, download ready-made templates, of which there are plenty on the Internet.

5. For example, let’s take a universal template made using wiki markup. Its loading is even easier and faster.

6. Click “latest news” and select “Wiki markup mode”, and then paste the ready-made code taken from the template there.

7. To include photos in the code, you need to upload them to an album, and then paste the link in the right place.

Thus, a VKontakte group can be created in just a few hours of work, and there is no need to spend money on someone else’s work. Not only basic options are available to you, but also your own design, which will make the community unique and inimitable. Answers to any questions can be found on the Internet and on the social network Vkontakte: very convenient and simple.