Examples of landing page business card. Best Landing Page - a selection of the best interactive Landing Pages

Design development landing page the “I want it like his” principle remained in 2014, when the effectiveness of the selling page was revealed to the maximum, and companies realized that with the help of a landing page they can not only quickly sell a product/service, but also reveal themselves from a creative point of view. Modern landing pages are not only a selling structure, but also an excellent opportunity to create a WOW effect in a visitor, to admire the idea of ​​the page and its implementation.

If you don't want to bother, you can download the prototype " perfect landing page page" and create a page based on the rules, write a title, offer, advantages and benefits, insert a trust block and a button with a call to action and go to sleep with the thought that the work has been done to perfection. But if you want to exceed expectations target audience, and let’s be honest, and your expectations too, then use the landing page examples that we considered the best.

All 9 examples, collected from the Internet, we thought were cool. Simplicity, consistent with the landing page principle, convenience and consideration of the basic requirements inherent in the landing page, make examples of selling Landing pages highly converting.

Example of a selling site No. 1

The first landing we'll look at has an incredibly attractive and stylish design, however, a poorly thought-out marketing component and copywriting. On the first screen we see a bright banner without any unique selling proposition, the emphasis is on a bright photo. When visiting a one-page site, it is initially unclear whether it is dedicated to one thing unique product or a whole series, which confuses the client at the initial stage.

Each person has a specific goal, why he needs a product or service. In this block we will observe dry selection criteria, but not the final need. At the same time, “from and to” indicators can confuse the client. In this case, it is better to focus on maximum characteristics. Describing a product in the style of “brevity is the sister of talent” raises a certain question about competence.

The essence of the block should be to obtain advice from a professional who knows everything about the product and is ready to give proper advice about the product depending on the client’s operating conditions.

It’s hard to imagine how the simplest landing block can be made so complex and incomprehensible. In addition, texts need to be written in the style of addressing the client. Not “leave a request”, but “leave a request”.

Landing page example No. 2

Cool landing structure, corporate design and the amazing work of the marketer made this landing page our favorite. It is clear that the client took a responsible approach to the selection of videos and photos for the development studio. On the first screen we see a unique selling proposition, several needs and criteria have been completed. The most powerful and beautiful element is video instead background, which reveals the essence of training and the equipment of the gym.

Interest is sparked by the criteria.

Professional and bright photos and video materials further fuel interest in the service.

We “pressure” the visitor with a number of advantages and cover the needs, arouse “desire”.

The logical final part of the AIDA structure is the “action” block.

Example landing page no. 3

Unique picture, stylish insert with USP, navigation menu, bright design the first block and a title in the style of an appeal in general combination make you want to sign up for a trial training session. A button with a call to action also contributes to this. The navigation arrow is missing, which should show that there is also a new information. The next block is advantages in the form of criteria. Made in the form of icons with a brief description.

An excellent solution was to place a block with a call to action with a discount offer and a time limit. Photos inspire confidence in the visitor, motivate, and are also an unusual and stylish addition to the design.

An excellent block with motivation for the first lesson. The big minus is the character of a different nationality.

An example of a landing page demonstrates the style and conciseness of the design, but, at the same time, motivates the reader to the main action due to the absence of distracting details and minimal colors.

Landing Page Example #4

A good landing page developed by our web studio, which can become a role model and inspiration for other developers and clients. The one-page website reveals the problem of the target audience (in our case, women with large breasts), and immediately solves it through a high-quality offer.

Each block is an exact hit to the pain of the target consumer. Immediately behind it is the correct and competent solution to clients’ experiences based on their discomfort.

A bonus for both the visitor and the landing page in terms of lead generation is a block of benefits and advantages, supplemented with real photographs that clearly demonstrate the result.

A great way to communicate benefits not only verbally, but also visually. Thus, all information is perceived better.

As social proof two powerful marketing elements are used. A video that once again puts pressure on the problem and talks about the benefits of properly selected underwear.

And a photograph of the company director with his address to the client.

A large amount of negative white space, due to which attention is concentrated on the content, as well as a fairly simple design of the content, create the impression of a stylish and modern design. The landing page is captivating with its concept and converts visitors into clients thanks to competent marketing.

Landing page example #5

A stylish example of a landing page focused on selling a service - the design and construction of luxury private houses and cottages. Landing page developed by marketing strategy AIDA is a classic that tirelessly demonstrates its effectiveness.

Each block demonstrates A complex approach marketer, copywriter and designer. Powerful and motivating calls to action, original and stylistic graphic images and the selling text do not leave the visitor a single chance except to cause him to take the action that is expected of him.

The main goal of a one-page website is to form a positive impression of the company and its reputation, which becomes the main motivator for the target audience, which is wealthy consumers. This group of target audience is less interested in the issue of price, more interested in the image and capabilities of the performing company. Therefore, the landing page aims to highlight the benefits of a construction company.

In total, with the help of this selling one-page website, the consumer is provided with a solution to his problem in finding a reliable and professional contractor. The landing page fully reveals everything strengths companies that become a motivator for cooperation.

Example of a successful landing page No. 6

Here is an excellent example of a beautiful and functional landing page. Modern design with thematic pictures, designed in a combination of dark and light tones with bright accent inserts creates a pleasant impression of nobility.

This landing page has distinctive feature, which is rarely used by other developers. It reveals the issue of price as much as possible, inviting the user to choose independently price range, having considered the options that he can afford.

This is a very convenient and practical function that visually shows the user online all the offers that are suitable for the price. Another advantage of a one-page website is its focus on all the requests of the target buyer. Using this landing page, a visitor can get advice, place an order, get an idea of ​​the cost of a kitchen set, and also receive an estimate for their order. Each opportunity comes with a call to action.

Overall, the project inspires confidence in the company. And this is the main thing that a one-page website offering services should form for a potential buyer. After all, it is based on trust in the performer that the client turns from potential to real.

Landing page example #7

We chose this landing page example because it is fundamentally different from the usual traditional one-pagers.

The site is dedicated to the milk delivery service. But it is made in a comic form and is aimed only at a small group of the target audience.

After reading the storytelling, which is where the one-page page begins, it becomes clear that it is aimed at young people who are interested in slang.

There is no selling structure and elaboration of problems here, as can be seen in the previous beautiful examples landing pages. However, the message of the site is clear and interesting, so the landing page itself has a place.

A large amount of information content, which is presented “for fun” to make you smile, is complemented by an audio playback function, which also adds humor to the page. But, scrolling a little lower, we see a block with a call to action, typical of “classic” selling landing pages.

There is no social proof, no block of trust, no blocks of advantages and benefits. But there is a recipe for cutlets :-)

It’s difficult to say about the effectiveness of this landing page. What is obvious is that the page is interesting, with excellent design and “school” humor. And despite the fact that such projects - a rare event in the field of Internet marketing, they are worthy of existence, as they will definitely find their audience.

Example of a selling site landing page No. 8

An example of another of our work that deserves attention. The landing page sells a service for selling or renting mobile stands/photo zones. With the help of this one-page page, a potential client finds all the answers to his questions.

An excellent solution for those who want to understand the service in detail. Eat unique photos for each category of service, the cost of each with the ability to immediately select the one you are interested in. For those who could not make a choice, the landing page offers an individual order service indicating personal requests, formatted as a call to action.

The benefits block focuses on the convenience of cooperation.

The block of benefits is complemented by a block of company advantages, which together create a powerful motivation for the client to act.

An interesting design decision that combines white and dark gray with red elements to create a stylish aftertaste when viewing the landing page. Unlike other landing pages that work on the problems of the target audience, offering their solution, this project reveals all the advantages of the company’s services, and also helps the client find answers to all his questions.

Example landing page No. 9

This landing page, which was developed by our web studio, holds the visitor’s attention from the first turn of the screen and motivates him to action. Landing page, dedicated to the sale of design and construction services, opens up a lot of opportunities for the client. This is confirmed by the form feedback, allowing you to immediately order an individual project or download free example project.

When choosing a contractor, a potential client needs the reputation and experience of the company. It is on this information that the consumer forms benefits for himself.

A special bonus for the visitor - real photos projects created by the company. Bright, beautiful and attractive photos become a plus for the visitor’s trust.

Next is the block of “goodies”. That bonus that competitors rarely offer is the opportunity for the client to look at the houses built by the company with his own eyes. This service does not oblige the visitor to order the service. But with the help of the feedback form, the visitor already becomes a lead.

As a result, the client is presented with a website with original design, thoughtful structure and concept, competent content, which has a comprehensive effect on page conversion, leading to high efficiency.

Parting words

The modern user, sophisticated with the countless number of sales pages that catch his eye, is already tired of the same type. Today, uniqueness has come into fashion; the more interesting and unusual the landing page, the higher the likelihood that it will attract the user’s attention. In addition, good and exclusive design is always a plus: both to surprise the visitor and to please yourself. And a pleasantly surprised visitor is at least +10% to conversion. We wish you original and delicious ideas! And if you have any difficulties with this, you can always order a landing page from our web studio.

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How to create a successful online platform for business promotion? What is the secret and principles of its formation? These and other questions concern those who have decided to acquire a personal landing page on the world wide web and are expecting a flow of buyers for their product. So, let's look at the details.

Secrets of creating a landing page form

Probably, hardly anyone will argue with the statement that the most important element of a landing page is a web form for accepting orders. In fact, this is precisely why the landing page is created. The creation of an order form for a landing page is carried out by professionals who know exactly the secret of developing an interesting and at the same time quite simple option.

A well-designed landing page form should be self-explanatory ordinary user who opened the page. If there are too many fields in the window that opens, this will simply scare off a potential buyer and he will go to competitors. So developing a high-quality order form for a landing page is a task no less responsible than home page companies. In order to achieve success, that is high conversion, you just need to follow a few simple rules.

Requirements for creating an ideal order form for a landing page

The landing page must be ready to receive buyers. To do this, several fundamental factors must be taken into account.

1. Conciseness. The web form should allow you to place an order, and not collect a lot about the client unnecessary information. That is, it should not contain more than 3-5 lines; if you add more items, you risk loading the page with unimportant lines, which will make it difficult for the user to quickly complete a purchase.
2. Readability. Correct landing page application form must be visible and easy to read. No need to overcrowd the page big amount graph. The best option, if the user gradually moves on to filling out the next piece of information about himself. And, of course, you need to think about the design of the form so that it looks pleasing to the eye.
3. Data saving function. Quite often, consumers' internet connection leaves much to be desired. To prevent communication interruptions from leading to the loss of data already entered into the columns, it is worth thinking about the autosave function. This will help the user save time after the connection is restored, and not enter their data again.
4. Proven concepts. The landing page form is not the place where you need to be original. There are principles that are time-tested and bring results. Any mistake by a programmer or designer can cost thousands of lost customers.

These seemingly well-known postulates are very important and to neglect them is tantamount to dooming yourself to failure. This all leads to the loss of customers and their money. After realizing the importance of an order form for a landing page, it’s time to ask another question: how and where can you create it?

Example of an order form for a landing page

Where to make a landing page application form?

Unless you have sufficient knowledge and skills, and such people are in the minority, it is unlikely that you will have a working form for a landing page that will flawlessly perform the functions assigned to it. Some are looking source codes V open access online, although this method can bring much more problems than good. Firstly, it is unknown how the form will work, testing will take a lot of time, and this does not guarantee 100% performance. Emails from the form may end up in spam, may not be sent at all, or may arrive in an incomprehensible encoding. As a result, it turns out that some orders were lost, or another failure occurred, and all this is unlikely to have a beneficial effect on the seller’s image. Secondly, what should you do if you need to make some changes? Delve into the code yourself or invite a specialist, whose services can also cost a pretty penny.

The second option is to involve a freelancer in this task. But this way of solving the problem is not without pitfalls. Top freelancers, of course, can do perfect shape landing page capture, but where can I find one? The search may take a long time. You can, of course, try competitive selection, but it will take all the time and money. Again, the issue of making changes to the form remains relevant. It’s good if the coordinates of the form’s author are preserved, but what if not? And even then, if the connection is maintained, he may simply be busy with other orders and will not be able to help you. And other freelancers are not always ready to correct the work of other fellow workers.

Most effective solution this task is online constructor web forms Formdesigner. This service does not require special skills, has clear interface. The built-in form designer will help you create the perfect capture form that fits neatly into your website. Password protection has also been thought out. HTTPS protocol, and Captcha. Online payments are accessible and easy, allowing you to receive money in a matter of minutes. Unique scenarios are created using dynamic forms.

Principle of operation

The constructor appeared in 2013 and has already won the trust of beginners and professional webmasters. It allows website owners in a matter of minutes to create an application form, feedback form, subscription form, order form and many others that fit perfectly into the interface of any site. No special skills or knowledge are needed; the capture form for the landing page, thanks to the Formdesigner service, will be ready within 5 minutes. In addition, if you need to change something, you just need to visit the site again and make the necessary changes. In addition, all this can be done completely free of charge, which is also important.

Speaking about the main advantages of the Formdesigner web form designer, we can note:

• The constructor works online in real time;
• The entire process of creating a web form is transparent and happens before your eyes;
• All data from the form is stored on the server and is available 24 hours a day;
• The ability to upload files and use custom CSS allows you to create a unique web form for your landing page.

The designer is easy and simple. You can create the web form you need in just a few clicks. To add a new element, just click on it or drag it to the planned location, and it will immediately be added to the web form. You can also easily edit an element by simply clicking on it in the form and making changes to its properties in the window that opens.

Setting up is just as easy appearance, validation rules and other necessary changes are set, which are immediately displayed in the demo form, without reloading the page. After finishing the work, all that remains is to copy the finished code. You will need to embed it on your website. Next will be the acceptance of long-awaited applications. When using this constructor, all loaded forms are instantly displayed, and no tedious page reloads are required.

You can create a website from scratch and adjust the existing one. With a great assistant in the world of web content creation, you won't have to wait long for clients.

The adjective “selling” is now used in all marketing tools.

And the field of web development is no exception, where we also constantly see catchy phrases in the style of “selling site” or “selling landing page”.

But if we soberly evaluate the ideology of creating a high-quality landing page, we will see that the word “selling” is a set of marketing knowledge in one platform.

Which of them are important and which are dust in the eyes, I will tell you in this material.

Tired of lying

Often my colleagues, after another conversation with a client about a service, say to me an indignant phrase: “Nikita, we are tired of arguing with them. Maybe we can do what they want?”

The whole point is that for the common man good landing page= a lot of chips. And if original solutions is not on the site, then the site is automatically bad and not selling.

All! It's boiling. Let's put all the dots (I say in a dreamy voice). Let’s define once and for all what a real one-page selling website is, and what nonsense looks like, which only has a name for it.

It will be both interesting and boring, but definitely useful. Let's start with a laconic description of this term.

Selling landing page is a visually designed prototype made on the basis of marketing, copywriting, sales and psychology, with one goal and for a specific target audience at their level of awareness.

Each word above carries an exorbitant amount of detail, and these are not the tricks that you like to talk about so much.

These are deep ideas that are usually ignored in training because of their dullness and lack of “wow” effect.

But we, like meticulous professors, will analyze each part of the seller separately.

Preparatory part

I would like to immediately write ready-made elements and rules for a selling landing page, but then the article would not be complete and honest.

High-quality selling landing page page is a project that is not only created according to all the rules, but also for which you prepare correctly.

It’s just like when launching a rocket: 50% success is correct definition coordinates So, what should a selling website be like?

1. One product (goal)

The first thing that determines a landing page that sells is the presence of one and only goal. Why not two, three or more?! It's quite simple.

This is the same if you come to buy a car at the dealership, and in addition to it I will sell you a house on Rublyovka.

And also a subscription to a fitness club and a premium account on a dating site (although with new car, an expensive house and a pumped-up body, the latter may not be useful to you).

You can now object to the fact that I am exaggerating and no one ever sells everything on one site.

You are partially right, only you see everything with a blurry look. For you, all your services or goods are by default necessary for your client, but in fact, in 9 out of 10 cases (there are exceptions) a person comes for one thing.

I will tell you our sad experience and you will immediately understand everything without ambiguous examples. When we were just starting our careers, we made ourselves a landing page to work in our city.

there was no additional pages, and all services were posted on the main page (screen below).

We were guided by the idea that if a person needs it, he will choose what suits him. And this was our biggest mistake.

Error

The fact is that a person, seeing all these services, can order them from us only if we were recommended to him or he is a complete “fool”.

Because it’s like buying a pig in a poke. No additional information, benefits and answers to questions.

And a pop-up window is not the solution here; it is too little to effectively convey information and close all objections.

For a long time now, we have had a separate landing page for each service, where a person gets from the route page.

Therefore, when you make a website, clearly define what product you are doing it for. And also periodically change the word “Product” to “Goal”.

After all, it’s one thing to sell straight away, but another thing to close it at first (for example, calculating the cost), and only then sell it. It’s also often not a good idea to mix goals.

2. Target audience

According to my internal calculations, this is the 200th mention on our blog about the target audience.

But now we will look at this with an example and start with the fact that you must know your customers.

Moreover, there is very a big difference between who is buying from you now and who you want to see as your customers.

Having a list of potential clients in your head (preferably on paper), you need to decide for whom exactly you will make your website.

It is quite possible to combine several audiences into one. But in order to understand for sure whether this is possible or not, you need to determine their selection criteria, needs and fears. The diagram will look something like this.

Since in this material we are not learning how to create a selling landing page, but first of all we are understanding what a selling landing page is, I will show you using the example of selection criteria that all people are different.

To do this, imagine that you are selling a nano-simulator for weight loss. Offhand, you have potential clients These are all overweight people. But I have a question for you: are they similar in their selection criteria?

I hope you answered no. All people are different, as are their selection criteria. One is ready to pay any amount of money just to get a guaranteed result.

Another will buy only what does not take up much free time. And the third one doesn’t see anything other than low cost. This list goes on and on.

And even in such narrow niches, according to the type of construction of houses from timber, everyone also has different criteria (for better understanding, watch the video below).

https://youtu.be/tKhP5geLfmY

3. Level of awareness

This topic is already more difficult to understand, especially aurally. Therefore, you are lucky that you are reading and not listening on the phone to how our managers talk about levels of awareness.

The point is that each person, in his own way, is on at different levels perception of the problem and solution.

In marketing, this strange approach is called “”. But I won’t burden you with clever terms, but will simply show you with an example how it works.

And to do this, compare three identical and at the same time different queries with each other in search bar Yandex or Google:

1. What to build a low-rise house from?
2. Brick or log house in house construction?
3. Construction of low-rise brick houses

All these requests relate to low-rise construction and all of them, in theory, are potential clients for construction firms.

But! The bottom line is that the first one completely lacks an understanding of what a house is being built from, the second one is faced with the question of which solution to choose, and the third one is already purposefully looking for where to order a specific house.

For you when developing, this means that in all cases there will be different texts and images on it.

For example, for the second type of requests, you first show why building a house from brick is better than from a log house (if you are building on a brick basis), and only then sell it.

In the third type of request, you, without long declarations of love, immediately offer your solution and largely focus on the benefits of your company compared to competitors.

In everyday use, many people call awareness levels the temperature of traffic. It is divided into hot, warm and cold.

The most favorite ones for everyone are the hot ones, that is, those people who want to buy right here and now.

But I will try to write a short summary. The selling site, in parallel with the analysis of competitors, must go through the process of briefing the client.

In which, with the help of a special series of questions, everything that has accumulated and everything that directly affects the client’s decision-making is drawn out. After which all these meanings are distributed and create the skeleton of the site.

https://youtu.be/p3DhGn_AL1w

I won’t hide it either and say that all agencies conduct a client briefing by default.

But, as usual, I’ll reveal one more secret that makes a site selling. The briefing is conducted orally.

A piece of paper will not be able to reveal the full depth when a person during communication can ask clarifying questions and lead in the right direction.

This briefing takes 1-2 hours. And since I’m showing all the cards, then get ready for the fact that if your company is new or there is nothing in it, then the “packer of meanings” simply will not be able to take anything and the site will definitely NOT sell.

Of course, at the end of the day you will blame the site or the contractor for everything, but in reality, the whole point will be in the absence of your developments, benefits and features.

Important. Marketing agency offers additional benefits and solutions, but, as a rule, all of them do not change the situation globally.

To truly develop your packaging strategy and tactics, you need to conduct an in-depth analysis of competitors, and as you remember, this costs other money and takes other time.

Implementation

After you have spent preparatory work(the main one is written above), then you will automatically have correct structure and you can safely start stretching the frame.

It is based on marketing, sales, design and psychology. I won’t cleverly break down these areas; I’ll show the main points so as not to complicate the material.

1. Offer

As soon as a person lands on the site, the first thing he sees is your offer. In simple terms, this is your offer with the main benefits.

The main offer can be of 4 levels. The distinctive difference is immediately visible in the examples.

The first level is when you simply write “Car rental in Moscow”.
The second level sounds more interesting - “Car rental in Moscow. Premium vehicle fleet.”

The third level is very difficult for many and is based on the result - “Rent premium cars in Moscow. Single copies will attract thousands of eyes from just 5,000 rubles a day.”

Can this be called an ideal proposal? Of course not. I came up with it in 2 minutes for this article.

But you get the point and notice how different the title on the first screen can be. Therefore, by default we try to reach 3, or even better, 4 offer levels.

Although, to my surprise, I saw great results on level 1 and 2 offers, but these are rather exceptions or a very well-thought-out strategy.

To create your offer, you need to understand your business very well and understand your customers.

To make your life easier (that’s why we are here), I recommend reading our article on this topic.

Better yet, don’t just read, but immediately create and post your results in the comments.

2.

The selling power of a landing page is also created by a text master (copywriter). He does this on the basis of a prototype received from a marketer, which reflects all the meanings identified at the packaging stage.

This process is labor-intensive and is much more important than design. I'm sure I surprised you a little now.

But this is completely true. Scary site with good text will do its job. A bad texts They will lose a client if they have a beautiful design.

Good text is undervalued and this is noticeable in all the actions of the client, who pays more attention to design.

But if you want to get high-quality landing page, You need to be very careful about headings and texts.

Most likely, you won’t be able to do this yourself, since this is an entire art that you need to learn and then get better at.

In addition to everything, I will give you the basic rules of copywriting on websites so that you can at least approximately determine how good the work in front of you is.

They are not reinforced concrete, there are exceptions to everything, but if several points are violated at once, then you should think about the quality.

1. Not a trivial title. If you see the headline “Why choose us?”, “About us” or another hackneyed version that is used on dozens of other sites, then run as fast as you can.

   Sites with banal eyeliners indicate their absolute inferiority compared to any other site.

2. You are the approach. The more headlines and texts on a site that begin with the word “WE,” the worse the site.

   It is much more important for the client that they talk about him and for him, and only then he reads about your loved ones.

3. Simple language. If the consumer does not understand anything about what is written on the landing page or comes across unfamiliar words.

   In this case, this means the site also needs to be improved, because you need to speak accessible language for the client, not for you.

4. On business. A one-page website should not have text for the sake of text, even if it is created for SEO.

   If you can remove this text from the site and nothing will change, then you need to cut and shorten it.

5. Specifics. Also hackneyed phrases from the series “Individual approach”, “Flexible system of discounts”, “ High quality” are a mark.

   The only thing is that this is allowed when the revealing text is 100% specific, and this phrase is only a summary or headline.

As a separate point, I would like to make such a criterion as “Handling objections.” It is implemented throughout the site in all text elements.

Namely, all typical objections of the client at the level of his awareness must be worked out throughout the entire site.

It’s quite easy to check this; you collect a list of all objections from the selected target audience and then look to see if they all have answers.

Clever idea. The selling site covers all objections, evokes emotions and argues that you need to buy from us.

3. Design

A beautiful website does not always equal a selling website. You need to remember this forever. In your material

At the webinar about errors on landing pages, past 10/30/2014, I was asked to give examples of ideal landing pages. I joked that there were no limits to perfection, but I realized that people were thirsty for new role models, in addition to those that I had already given or.

Of course, I see some errors on these landing pages. Especially me. But, I like the work of designers, so I share these examples with you. Well, you can find the errors yourself if you watched the recording of the above-mentioned webinar :)

Let me remind you that the pictures are clickable - they link to full screenshots landing pages. The volume of which is not very friendly for mobile communications– up to 5MB.

Landing page example: Timberland shoes.

I really like the designer’s focus on the “main character” of the landing page. And also the third screen on which attention is paid key features goods. Among the serious shortcomings, in addition to those that I spoke about at the webinar, I would include the inclusion on one page of shoes intended for different seasons.

Landing example: children's electric cars

Hooray! There is a video of the car in action. No cheers - there are little Koreans in the video. But we’re not selling to them :)
What is much more serious, a guaranteed freeze for dads: how a white car differs from a black one. And are these differences worth 3,200 rubles? The remaining shortcomings will be highlighted by the following landing page.

Landing page example: radio-controlled models