Menu
homeAndroid

Examples of anchors. How to create the right anchors? How to choose anchors for promotion

Every optimizer knows that the quality of website promotion is search engines depends on the quality of its internal and external optimization. The quality of external optimization is determined by the effectiveness of placed (purchased) links, which depends on the effectiveness of the donor, the correctness of the anchor and some other factors. Below are the main points that should be taken into account when compiling anchors, since a correctly compiled anchor list will give more effect in promoting queries and saving link budget.

When creating anchors for their projects, some optimizers use the simplest option - direct inclusion of the keyword in the link text. Even with auto-generation of anchors in services automatic promotion, at most a simple dilution of the link is used, sometimes the anchor is divided into a couple of sentences. Following simple tips, if you have not previously thought particularly about the competent composition of anchors and used simple options, you can save your link budget by at least 2 times, as well as increase thematic traffic to your resource. So…

1. Keyword

Keyword, on which you are going to promote the page of your site, must be included in the link text when compiling anchors (excluding cases of non-anchor promotion, see below). This keyword Also must be present in search statistics(for example, wordstat), that is, theoretically, this is the word or phrase people should use when searching.

For example, if your company “RosEvroOkna-Invest” has a website for selling plastic windows, then when composing anchors the keyword RosEuroOkna-Invest can be useful only for brand promotion; in other cases it is necessary to use working queries, since only they provide the necessary traffic.

spirulina cultivation
buy spirulina

2. Dilution

Search engines love natural links, as they most accurately reflect the popularity of resources on the Internet. Diluting the link text, as well as some other techniques, give the anchor a little more naturalness. Also, diluting anchors adds variety to the anchor list, showing search engines that you are being linked to not only with text buy air conditioner, nose different options natural texts, for which it would be incorrect for a search engine to apply some kind of filter.

When diluting anchors, you also need to ensure that the diluted link text is a phrase that people use when searching, then, in addition to the variety of links, you get weight for potentially working key queries, increasing traffic for less frequent queries.

Example:

spirulina fast growing
spirulina Sochi buy
buy spirulina wholesale

3. Morphology

Don’t just focus on the direct occurrences of each word. key query in anchor, use a variety of word forms- declinations, changes of words according to numbers and genders. For example, Yandex knows many variants (forms) of the word buy, each of those used will work in a link to the main request.

For example, for the request spirulina cultivation adding anchors such as those presented below would be very useful to break up the entire anchor list.

Example:

growing spirulina
growing spirulina
where to buy spirulina

As you can see, when using morphological changes, anchor words become more natural.

4. Synonymization

As in the previous two cases, synonyms will help diversify anchors. Before searching using the reverse index, search engines rework the query by inserting the necessary synonyms or abbreviations. So, if you search by abbreviation, for example KPI or imho, you will also see the text “Kiev Polytechnic Institute” and “in my humble opinion” highlighted, respectively.

Use synonyms and abbreviations of words in anchors; this will help not only diversify the links, but also relieve the content of the promoted page, saving it from extra text if necessary.

Example:

growing spirulina algae
where to buy spirulina platensis

5. Mistakes

Using typos in anchors – good welcome to attract additional thematic traffic to the site. If a typo is inserted into the text, it may seem illiterate to the reader; besides, there can be many variants of typos and, in order not to clutter up the content with them, put typos in anchors.

People misspell queries not only because they are illiterate, but often because a number of words can be spelled correctly different ways. For example, what do you think is the correct way to spell the name of a car? Volkswagen in Russian and English? 🙂

Example:

where to buy spirulin u
inexpensive age nst in real estate
n And movable property of Moscow

6. Surrounding text

Surrounding text allows you to make a link appear more natural by separating it from other links in the block. The longer the surrounding text, the better for the link, however many exchanges limit the length to 100 characters. A link without surrounding text looks and feels isolated, while surrounding text can add an element of thematic context to it.

Example:

Microalgae Biosynthesis Management Group is studying the technology #a#growing algae spirulina platensis#/a# in their secret laboratories.

On our website you will find out #a#where to buy spirulina#/a# High Quality.

7. Natural anchor

Natural links include “here” and URL links. Links like these are used for when surrounding text gets included in the anchor list and influences search results. In addition, natural anchors of this type allow the acceptor to receive more trust, and on forums or other social services the link can be moderated, which will allow you to get “two birds with one stone” at the same time.

Example:

8. Punctuation marks

It is known from experiments that if there is a sentence certain characters(period, exclamation mark or question mark, colon) and the next word with capital letter, Yandex divides this offer into two components. If there are several offers in the anchor, only the first one will be taken into account.

Example:

#a#ArchiCAD StarT. Supplies.#/a# The price is lower.

In the example given, the ArchiCAD StarT proposal will be included in the anchor list; the word “Supplies” will no longer be taken into account, since it is already in the second passage. If the anchor author swapped the words, the anchor would not provide link juice to the ArchiCAD keyword, as in this case:

#a#Attention: Flower delivery in Moscow#/a#.

9. Weight distribution in the anchor

Each word from the link text is assigned a weight (usually, it is inversely proportional to the occurrence of the word in the general index of search engine documents). There is no need to go into the details of this process, just when composing anchors, do not insert unnecessary words into the link text, which can pull the weight onto themselves, gaining more relevance to the document than the rest of the words from the link. But at the same time, you shouldn’t go to extremes, removing even conjunctions and prepositions, sacrificing the naturalness of the anchor.

10. Separation from the passage

Many webmasters, when placing links on their sites, use a hyphen or vertical line, which do not separate passages, such as block tags. Therefore, when composing anchors, it is advisable to highlight the sentence with the link in a separate passage. This is done by adding sentences (words) with delimiters to the left and right of the anchor.

Example:

Interested in microalgae? Find out about #a#growing spirulina#/a# from microbiologists. Details on the website.

Such anchors will be the most effective and when placed on any of the working donors the link will give maximum effect. At the same time, try to make anchors so that they are not repeated.

Naturally, there are other nuances regarding anchors, but they are beyond the scope of this article. These 10 points are enough to improve your anchor list and achieve better performance at a lower cost. Any comments are welcome!

The question often arises: where to get high-quality and fresh anchors? Let's talk today about correct use anchors to optimize your resource, where you can get them to create normal bait for search engines.

Anchors are used to allow the visitor to navigate the resource, that is, move from one page to another. A special tag must be used to write anchors , as well as the href attribute, for example: written text.

In addition to the fact that the anchor works to send the user to another page, it is important to know that it matters for search engines, so it is very important for site owners and webmasters to learn how to work correctly with anchors that affect the location of the resource in search engine results.

When there are several anchors in the text on one page, the search engine collects them into a list. Based on it, search engine robots produce lists of sites.

At the top of the list, that is, in the top positions, those sites will be placed that have more links with the information the user is looking for. Note that the exact occurrence of the specified query in the anchor content has the maximum impact.

At the same time, you need to know that anchors should never be duplicated.

This can lead to the search engine robot considering all duplicates as one link, which will lead to a decrease in dynamic weight, and if there is a large number of similar links being merged, the system will completely ban the site, after which it will impose sanctions against it.

Anchors should be supplemented with other words that will make their use more natural and varied.

There are certain rules for writing anchors:

They should be as natural as possible;

Before writing anchors, you should study yours well. The more there are, the more anchors you need to use;

We need to work with everyone separate page. For specific page it is necessary to select two or three queries, and then work with the semantic series of these queries;

The adjacent text must be unique and readable;

It is necessary to correctly distribute the weight in the link, that is, you need to avoid unnecessary words, which reduce the relevance of the weight;

Mistakes should be avoided; literacy is the key to success.

You can create anchors yourself, or you can use the services of exchanges that write them.

In addition, copywriters can help with writing anchors.

To create an anchor yourself, you should first find out what types of anchors there are. Direct anchors are classified as high-frequency, and they consist of one or two words. Indirect anchors often serve to break up high-frequency ones and consist of two to four words.

Low-frequency anchors with a complex structure perform the task of maximizing the dilution of high- and mid-frequency anchors.

Let's take an example of creating an anchor. Let's take the word "sneakers". The direct type of anchor is the word itself. The direct type can also include a phrase. Next, you need to use word forms of the word, that is: sneakers, sneakers, sneakers, etc. Here we can change the word used by case, gender and number. Now you should use a diluted anchor, where one or two are added to the main word: buy quality sneakers; comfortable running shoes.

In addition, you should use a more diluted anchor, where more than three words are already entered, for example: comfortable sneakers for sports.

When writing anchors and their use, you should consider percentage diluted and direct occurrences. The text should use about 25 percent (up to 40) percent direct occurrences, and 75 percent diluted ones. This approach to using anchors will make your anchor list as natural as possible, which will have a positive effect on the link mass.

From the options for writing anchors already discussed, you can understand that this is not a simple matter. It requires time, so many owners of Internet resources resort to help special programs, which are designed to help in this matter.

Now let's talk about anchor generators.

There are quite a few programs designed to generate links, but keep in mind that you will have to work with them manually. Although the number of such services is increasing, so far, none of them can provide readable and user-friendly links, so you will have to work hard with the results obtained.

We wrote above that there are exchanges for writing anchors. Here any site owner can order for a fee required amount anchors, and the SEO copywriter will fulfill his order. Such exchanges are convenient because anchors are compiled by people who know a lot about this field of activity.

One of the leading exchanges involved in buying and selling links is the Sape exchange.

To create an anchor, you need to highlight it as follows: #a# keyword#/a#.

Let's take a closer look at exactly how each anchor type should be entered:

  • Full anchor - “cheap #a#sneakers #/a# on our website;
  • Incomplete anchor - “comfortable #a#sneakers #/a#;
  • Anchor without surrounding - “sneakers #/a#;
  • Anchor with surroundings - “high-quality #a#sneakers #/a# from the best manufacturers;
  • Diluted anchor – “you can buy cheap #a# sneakers #/a# with us.

When writing anchors, dilute them with semantic core Of your resource, in addition, do not forget about search engine statistics. You should create a sufficient number of direct and diluted anchors, while the text around the links should be natural.

Hello, dear readers of the blog site! Today I would like to offer you a description functionality such a useful program for webmasters as . This text generator allows you to create unique article announcements, their titles and anchors. This is very relevant in light of the extremely negative attitude of the search engines Yandex and Google (which are the most popular in RuNet) towards duplication.

Such software is simply vital, especially at the initial stage of a project, as it makes it possible to automate the routine part of the work of promoting a website. The primary desire of a webmaster is usually to ensure decent traffic to his web resource, both in terms of the quantity of the audience and in terms of its quality (target visitors).

Why a text, title and anchor generator is useful for a webmaster

Of course, the main flow of traffic should come from search engines, this is normal, otherwise website promotion loses all meaning. After all, the constant flow of readers in this case will be constant for each individual article written over time, if this page occupies a leading position in the search results. This position is achieved through competent SEO optimization, both internal and external.

However, it is at the very beginning of the journey that the webmaster has the most difficult time, since he needs to work tirelessly (in this way and not otherwise) for the benefit of his brainchild, but the results in the form of a permanently growing flow of visitors from search engines have to wait quite a long time, despite that all necessary measures have been completed.

This happens because the search engines are very inert and often do not allow newcomers to occupy leading positions in the search results for all positions at once, even taking into account the unconditional quality and uniqueness of the content. In addition, a lot depends on the topic of the resource. Therefore it is necessary to apply SMM tools and SMO (promotion on social networks) to achieve the desired effect. And the effect is that when using social networks you can get instant returns in terms of receiving traffic, unlike SEO promotion.

In order to increase traffic in this way, you need to post announcements from time to time best articles V social media(, Google+, etc.) and on thematic forums. This is where it comes to the rescue text generator, which will get rid of some self made. Strictly speaking, SEO Generanor does not create the announcement text itself, but only multiplies it. Moreover, each piece of text generated in this way becomes unique, which, you see, is already quite a lot.

As you probably understood, the text of the future announcement will have to be compiled by yourself using all the richness of the native Russian language and using various word forms and words in different cases and declensions. There is no escape from this, the richer vocabulary you have, the more variable and exclusive the text passages will be, the less likely it is that they will turn out to be duplicates. But on the other hand, all the grunt work on reproduction, which, by the way, takes a lot of time and effort manually, will be taken over by SEO Anchor Generator.

In addition to composing announcements that you will post on social networks and on thematic forums, Anchor Generator can help you diversify the headlines (or names) of the same announcements. That is, even the names of these pieces of text can be made unique. Among other things, using the generator you can multiply anchors (more about link anchors) when implementing internal linking( O various schemes linking for LF, MF and HF requests, and a general simplified linking mechanism is given) and when purchasing reference mass (for example, on the GoGetLinks and GetGutLinks exchanges).

Setting up and working with the SEO Anchor Generator program

Perhaps the introduction to the article seemed verbose to some, but everything written seemed important to me, especially in light of the fact that the blog site is intended primarily for beginners. Summarizing the above, I would like to draw the attention of readers to the fact that text generator can be useful not only at the initial stage of website promotion, but also in the future, even if there is no such strong need to attract visitors by posting announcements.

Well, now let's move on to specifics. You can download the SEO Anchor Generator program from the official website. I will not describe the settings in detail, since the program interface is more than clear and convenient. Moreover for standard tasks The default settings are fine. At least I didn't change anything, although I've been using the text generator for quite some time. The SEO generator does not require installation and is very easy to use. To activate, just double-click on the launch file with the left mouse button, a window will appear with all the settings, as well as with a sample template that can be generated:


Using the example of the template provided by the developers, it is very convenient to analyze all the nuances, so we will do so. Before you start generating, you need to make some preparatory actions. First, check the box next to the “Random generation” option. If you want the resulting options to be compact and easy to digest (for example, for copying), check the box, selecting from top menu“View” → “Result” → “Word Wrap”.

To reduce generation time and optimize the number of results obtained, select the desired number from the list opposite “Limit number of options”. It is also useful to use the capabilities of Anchor Generator and set the following parameters before starting the generation process by clicking on the “Auto-correction” button.

In this case, all the resulting options created by the generator will have a finished form and are ready for further use. In addition, you can adjust the degree of uniqueness of the received announcements by checking the “Filtering” option and clicking on the button with the same name that then becomes active:

To avoid too similar results, I use the shingle method and usually set the “Shingle length” parameter to 6-10 and the “Maximum percentage of similarity” to no more than 20%. As you understand, the lower these indicators, the more unique the announcements will be, but the fewer of them you get as a result of generation. Now let's look at the template provided by the developers of the program generator using various operators and take a closer look at their meaning. So the main operators:

(SEO|Anchor|Generator)- one of the words separated by flashes (SEO, Anchor or Generator) will appear in the various resulting options. For example, in this template design:

(program designed| software, intended)

means that in one passage the phrase “program intended” will be present, and in the other - “software product intended.”

- in this case, the order of words or phrases alternates (Seo Anhor Generator, Anhor Generator Seo, etc.).

[+,+Seo|Anhor|Generator]- here the text includes a change in the alternation of words between which a separator is inserted, in in this case comma. If we take an example of a developer template, we see that we can complicate the task and insert one template into another:

[+,+site descriptions|site names|(anchors|link texts)]

In this way, we are trying to increase the number of resulting passages: some options will contain the phrase “site descriptions, site names, anchors,” others will include the expression “site names, site descriptions, link texts,” etc. So that you can finally understand , press green button with the “Generate” arrow and get the result:

At the top of the screenshot there is a template, and at the bottom there are multiplied announcement texts obtained as a result of the generator’s work. Please note that in the window for obtaining generation results there is a “Delete similar” button. By clicking on it, you will be able to once again adjust the uniqueness of text fragments (), reducing or increasing the values ​​of the shingle length and/or the maximum % similarity, respectively, decreasing or increasing the number of options obtained.

It is also possible to redistribute received text fragments. To do this, use the “Shuffle” button. Now let’s talk about how to enter the necessary operators into the text field when creating a template in the generator. There is nothing complicated here, just click on the appropriate toolbar button, for example, “()”:


Next, enter necessary words or phrases. To simplify the work, there is such a tool as the input wizard. To activate it, you need to click the button with the same name, located just below the menu bar:


It's easy to apply too. Just choose the right type template and enter words or phrases one per line. When selecting the "" template, you must also mark the separator (for example, ",", "-", ":", etc.). As you type in the lower preview window, you can see what appearance the design takes on.

As was already noted when parsing the sample, templates can be nested within each other, and the depth of nesting is not limited. For those who, for one reason or another, are not satisfied with the desktop version of the SEO generator, the developer offers an online version of the program. Take a closer look at the instructions for working with both desktop and online application You can do it there in the “Documentation” section. In conclusion, I suggest you enjoy the beauty:

Where did I mention SEO Anchor Generator? Today I present to your attention the same program, but in online implementation. In addition, today's post is a guest post, the text was sent by one of the creators online versions SEO Anchor Generator.

As you know, one of the criteria for successful website promotion and promotion is the link mass. To increase it, use it as automatic tools, and manual. This includes posting site descriptions in directories, posting articles, buying links on various exchanges. Very important point is the uniqueness of the text (description, anchors) that must be placed for promotion. This is where webmasters come to the aid of programs that allow them to generate text according to a predefined template. This blog has already reviewed similar desktop programs for Windows, but such programs have two disadvantages - they require a Windows operating system and a computer with the program installed to work.

We would like to introduce you to a new on-line version of the text generator according to templates – SeoGenerator. This is the web version famous program SEO Anchor Generator, which only requires the Internet to work. It can be used from any computer and any platform, on a business trip or on vacation, in an Internet cafe or at a university.

Online version SEO Anchor Generator supports three template options:

  • (a|b|c) – selects one of the values, for example, c
  • – chooses various combinations values, for example bca
  • [+ separator +a|b|c] – selects different combinations of values ​​using a separator, for example b and a and c

It is worth noting that template nesting can be absolutely any. The result of the generation can be immediately seen in the browser, although only the first 50 options, full list generated options can be downloaded from zip archive, its size is also indicated there. For convenient entry of templates, there are quick buttons on the toolbar. A template entry wizard is also available, which allows you to significantly save time on text entry.

Has a built-in checking the correctness of entering templates (syntax checking), the position of the error is reported and highlighted on the screen. This check is very helpful in getting rid of errors in constructing a large template.

SeoGenerator supports two types of text generation, these are full ordinal search all options and random generation. The most attractive are two combinations of text generation settings:

  1. “random generation” + “remove duplicates”
  2. “ordinal search” + “shuffle result”

These combinations can achieve the most unique options.

Among the advantages I would like to note is the ability to select the encoding of the result. Before starting generation, you need to select the appropriate one. The same automatic settings you can remove duplicates and shuffle the results. Post-processing of the result is also useful. It will help you remove spaces around the edges, replace multiple spaces with one, remove spaces before punctuation and put a space after punctuation, and change the first letter to a capital one. The main thing is not to forget to set all these tasks in the settings on the panel on the right.

For a while test period restrictions have been introduced into the program. Maximum length template cannot exceed 6000 characters. The maximum number of generation options is no more than 9999. However, in order for search bots and directory moderators to consider your article to be truly complete and not something like nonsense, it must be 2000-2500 characters long and have meaningful content.

Let's summarize main features and advantages of on-line SEO Generator:

  • The service is available 24 hours a day, regardless of the computer, the main thing is the availability of the Internet.
  • Supports three types of templates.
  • Unlimited template nesting.
  • Supports two types of generation (brute force and random).
  • Convenient template input wizard.
  • Template syntax checking.
  • Removing duplicates.
  • Random mixing of the result.
  • Selecting the encoding to save the result.
  • Text correction (post-processing).
  • Possibility to download the result in an archive.
  • Convenient and intuitive interface of the service.

Plans to improve the service:

  • Ability to limit options by length (number of characters).
  • We are working on the option of deleting similar texts using the shingles method, but the main problem here is the relevance of such an option for the web service, because searching for similar texts is a very resource-intensive process.
  • The emergence of a new tool for generating links with anchors in the required proportion of keywords. This is very important when promoting a site through SAPE, when the number of occurrences of a certain keyword in an anchor depends on the cost of promoting such a request.

In addition to releasing an on-line version, we are preparing to release new desktop version of SEO Anchor Generator 2.0. And now exclusively for blog site users we give you the opportunity download the beta version of the program! It has not yet been published anywhere and has not been publicly tested. Its main difference from previous version– this means faster generation, the ability to process nested templates during random generation, and most importantly – support for large texts! We will be glad to receive any of your feedback and comments regarding new version, we count on your feedback. Final version will appear immediately after testing and will be available on the website seogenerator.ru.

Thank you for being so detailed and full review online version of SEO Anchor Generator. And also thanks for the development of the program and service to the authors of the project: web version Mzhelsky Maxim aka ort, win version Usov Sergey aka sc_coder.

P.S. Guard. Do you know that Textprom’s text generation exceeds expectations!
Intelligent SEO optimization of websites from SeoProfy - hurry to see.
Tours and holidays in Thailand, the best trips to Thailand.