Team blog of the project "Business Without Borders" within the Faberlic company: Marketing plan. Each member of your group buys something for himself as needed, and in total the entire group produces a large turnover
Blood can tell a lot about a person. And if previously it was only a source of information about health in general, now blood type can even reveal character traits.
A person's character is made up of many factors. He is influenced by the Zodiac Sign, upbringing, and environment. You can also learn about the characteristics of your character using an accurate numerological calculation. However, blood type is increasingly becoming dominant. Four psychological portraits will tell you a lot, and you will be able to compare yourself with the proposed studies, agreeing or rejecting the information.
First blood group
This group is one of the most ancient and belonged to our ancestors inhabiting the Earth. The classification of this group is "Hunter". This means that people who carry group 1 have determination, iron endurance and willpower, and are able to find mutual language with the environment. They are able to reason sensibly under any circumstances. Human hunters have a high degree of resistance to stress, they quickly replenish energy reserves and are accustomed to achieving success under any circumstances. Leadership and management abilities help them achieve high positions, but at the same time remain honest and noble.
People with the first blood group are often driven by an interest in new things. They love to learn and expand the boundaries of their own consciousness. The craving for impressions often results in extreme sports. However, at the same time, “Hunters” are very sensual and emotional people, accustomed to hiding their true feelings and revealing themselves only to a narrow circle of people.
Negative qualities include straightforwardness and intransigence. There is rigidity in their character, bordering on cruelty, which should be suppressed so that aggression does not become the principle of their life. Often people with this blood type are inconsistent in their actions and follow their weaknesses, which makes them vulnerable. Another negative quality is carelessness, which can lead to fatal mistakes. Ideal partners for them are those with the second and third blood groups.
Second blood group
This blood type is called “Master” and appeared at a time when people became less aggressive and learned to cultivate the land. Those with the second blood group are characterized by hard work, diligence, accuracy, the ability to wait and adaptability. “Masters” are distinguished from “Hunters” by their ability to achieve goals where the latter give up what they started, succumbing to impulsiveness and not completing their idea. People with this blood type are accustomed to surrounding themselves with comfort, so they work on all “fronts” at once: from the business sphere to family life. principle and characteristic feature these people is the ability to work conscientiously for their own well-being and security comfortable life to your loved ones.
The desire for harmony and diplomatic abilities allow the “Masters” to smooth out conflicts and communicate productively even with aggressive people, charging them with their calmness and confidence in their words. People with the second blood type are excellent team players, capable of resolving any conflict and leading everyone to victory. They do not need leadership positions and prefer effective method cooperation.
Among the negative manifestations, these people have great sentimentality. They are able to sympathize and provide help to all those in need, without noticing their own discomfort and needs. People with the second blood type often suffer from the inability to relax and take a break on time, which often leads to energy exhaustion. Negative character traits include natural stubbornness and excessive conservatism. The companions of the “Masters” most often become people with blood groups 1, 2 and 3.
Third blood group
This blood type was called “Wanderer” due to the nomadic lifestyle of our ancestors during the era of climate change. They are distinguished by their ability to quickly adapt to any changes and survive in extreme conditions. These are strong-willed people with iron willpower, irreconcilable with failures and relying on their knowledge and skills in everything. People with this blood type have well-developed creative abilities and imagination, they are prone to vivid displays of emotions and are accustomed to being in the public eye, conquering those around them with their charm and extraordinary sense of humor.
“Wanderers” do not attach much importance to what is happening, since they themselves are an indicator of changeability and are easily susceptible to external influence. Fidgety by nature, they are able to extract knowledge from unknown areas and generously share their conclusions with people. People with this blood type are capable of empathy and emotion, have optimism and flexibility, are able to concentrate on the essence of the problem and instantly make the right decisions.
The negative qualities of these people lie in the desire to prove that they are right at all costs. “Wanderers” are rarely tied to home, so creating a family is not in the first place for them. Hot-tempered and capricious, they are capable of creating a storm in a glass of water. They suffer more often than others from lack of attention and try to compensate for it with expressive antics. For them, the ideal companions would be the more balanced “Hunters” and “Masters”.
Fourth blood group
The fourth blood group is a legacy of the previous three and is called “Philosopher”. The combination of previously acquired skills has left an imprint on the character, and people of this type, to one degree or another, possess all of the above qualities. “Philosophers” are able to win the attention of a large audience, organize events, and occupy leadership positions. People with this blood type often take a long time to make decisions, choosing between the voice of reason and intuition.
“Philosophers” have a sense of tact, they are balanced and cool-headed. They are distinguished by an easy-going attitude to detail and big-picture thinking. Sociability and diplomatic skills allow them to build a good relationship with any person, and the versatility of character helps one adapt even to an ascetic life. Often “Philosophers” are soft and spineless, which allows people around them to manipulate them.
However, despite all the adequacy, “Philosophers” can show aggression, which has a disastrous effect and can destroy bridges that take a long time to build. In terms of money, “Philosophers” are often short-sighted and suffer from the inability to correctly allocate resources. They are capable of thoughtless and obviously unprofitable deposits and investments, which does not allow them to have minimum required for a rainy day. “Philosophers” find a common language best with people of their own blood type and with those with the first.
Each person is individual, so relying on average characteristics and trying to live according to the description is not worth it. These recommendations are designed to help you determine your purpose in life and develop your best qualities.
This article will help all community administrators understand how to monetize them more effectively, or how to diversify ways of earning money from groups, public pages and blogs.
Register in and increase income from your communities.
So, you have a community that you have long and carefully developed and finally decided that your work should bear fruit.
How to make money on own group or public?
First, you need to make sure whether the community is ready for full monetization. Let's go through a kind of checklist:
1) Number. Does your group have more than 5000 subscribers?
In my opinion, this is the minimum level from which you can begin effective monetization. Of course, it is possible with a smaller number if the audience is really active and passionate about a narrow topic, but this is a rare exception.
2) Quality of the audience. Is your community active and not filled with bots and blocked members?
The number of “dead participants” should be no more than 30%.
You can check this using the application.
Audience activity is measured using the Engagement rate (ER,%) indicator - shows the percentage of participants who are active in posts per day, week, month or under each post.
It is calculated as follows:
(Likes+Comments+Reposts)/Number of participants * 100
ER post - 0.1%
ER day - 0.33%
ER week - 2.5%
ER month - 10%
Groups that meet the minimum criteria can easily generate income to pay for the Internet, but if you have a larger public or group, then the earning potential becomes almost limitless.
Let's look at the most popular ways to make money on groups:
- Advertising in the group.
There are 2 ways:
- Advertising directly through advertisers. In this case, you yourself must look for advertisers, negotiate with them and resolve all issues.
- Advertising exchanges. The exchange is a service for advertisers, which presents big list groups and publics, divided by topic, number of subscribers, coverage, as well as indicating the price of an advertising post and terms of placement. The community administrator only needs to add his community to it, specify the price and process incoming applications. When an application arrives, you fully see advertising post, but you don’t see the person’s contacts. If you approve the application, the advertiser will be charged the money before placement, which you will receive after the advertisement is placed. A percentage is charged on each such application; they vary depending on the exchange.
On this moment the right to participate in the exchange is automatically granted to all groups and public pages with an average monthly total daily reach of more than 20,000 people.
The commission is 20% for all communities, it is paid by the advertiser.
There are no restrictions on participation in the exchange.
Main restrictions by group:
- The minimum number of participants/subscribers is 5000;
- The community should have no more than 30% frozen participants;
- System commission - 15%
There are no quantitative restrictions on sites
The system commission is 15%. Debited upon withdrawal of funds.
Register on all exchanges and you will definitely find your advertiser.
2. Video seeding
You earn money every time a visitor to your group watches an advertising video. It has been verified that people willingly watch such videos, perceive this type of advertising without negativity, and the VK administration is loyal to this type of advertising.
3. Partnership programs and CPA platforms
Probably the most interesting way monetization of their communities.
CPA - Cost per action - from the name it is clear that you earn if a user performs a target action, purchases a product, registers on a website, etc.
At the moment, there are dozens, if not hundreds of affiliate programs on the market, but the most profitable, both from the point of view of preserving the image and theme of the group, and from the point of view of earnings, is the sale of clothes with themed prints through your online store.
The affiliate program specializes in this type of monetization.
How it works:
You create a store on our engine for free. This procedure takes no more than 3 minutes.
Fill the store with any models and prints you like based on the theme of your community. You can even add your own prints.
That's it, your store is ready.
Your only task is to make sure that as many people as possible know about your store - install an iframe application in a group, design a storefront, upload albums with products, make posts with links, and generally drive traffic.
Posts about products can be published when you have free advertising space. Those. Not only do you not lose advertising revenue, but you also significantly reduce the risk of losing earnings.
You receive 25% from each paid order.
To keep track of your income, we provide you with Personal Area With full access to the store, statistics and order information.
Register by .
The biggest benefits of our affiliate program for group owners are that:
- firstly, you are completely independent of advertisers,
- secondly, you generate stable passive income without any effort (if you follow the point about advertising, of course).
Actually, these are all the main ways to monetize communities, and to achieve maximum earnings It's better to combine them all.
Good earnings to you!
Are you disappointed because not as many people come to your concerts as you would like? Moreover the main problem The point here is not that few “new” spectators come, but that even the majority of your friends and fans do not come to every performance. This fact does not allow you to organize larger concerts that could bring in more money. Is this a familiar problem?
If your band plays 25 concerts a year, how many of your friends/fans will come to more than four of them? Very little. Why?
It's not about you, it's about them. Let's see what's going on here and what you can do about it.
When you ask your friends and fans to come to your concert, what are you REALLY asking them to do? Listen and watch your performance? Not at all.
In fact, you are asking them to spend a lot of time on the road, to come to some dirty club, where they will also have to pay for admission. Then they'll be surrounded by drunk people screaming in their ears to shout over the music, have to pay exorbitant prices for drinks, wait for an opening band they might not want to listen to, then wait another 15 minutes for the bands to will be replaced, and finally, they must endure the hour and a half while your cool band plays - in a room buzzing with low frequencies(because the sound engineer has no idea how to properly mix sound in a room that is not suitable for loud music). After the concert they go home with ringing ears and a terrible headache.
So if you ask them to experience all this for the FIRST time, they will find an opportunity to come see you... What are you asking them for the second time? And on the third? Of course, about the same thing.
Compare such a trip to a club for your performance with staying at home and watching TV, listening to music, surfing the Internet or doing a bunch of other easy, pleasant and useful things.
In short, people are full of easier and convenient ways have a better time on the weekend than going to see you (or any other band) perform.
As you can see, musicians are fighting an uphill battle to fill the clubs they play. Needs to be done great job to get people to get off their butts and go see your next show.
Before you go out and watch your show a second, third, or even fourth time, your friends and fans really need to know that it's worth all the trouble described above.
First of all, each of your shows should bring new, better experiences to the audience. Some bands change the song list from show to show to achieve this. This helps diversify them a little, but much more needs to be done to really make a difference. better side the prevailing opinion of the audience about your performances.
Some groups try to be different from other groups. You don't need to be different from other bands, you need to be a good band whose performances are often different from each other! People need new reasons every time to come to your shows again and again. Download a free guide on how to how to attract more people to your band's performances.
Sometimes bands look for other ways to attract people to their shows who wouldn't normally come to them. They try to attract new audiences by performing in new places and other cities.
Another method that many bands try is organizing free performances. The idea is to not charge money to perform and thus attract viewers. However, free shows do little or nothing to attract new audiences. How many people do you think you know will decide whether to come to a performance based on the ticket price of 300 rubles, 150 rubles or 0 rubles? Of course not. So free performances aren't that big of a deal. powerful tool attracting viewers. Combined with the other features you offer to viewers, this may make some sense, but the ticket price alone is almost meaningless.
All this, of course, good ideas, but they will not help your group until you have hometown there is no stable group of fans who come to all your performances.
When you have such fans, and you know how to successfully perform and gain attention in your hometown, it will be easier for you to find new fans in new places. But if you can’t get this going at home, then most likely you won’t be able to do it anywhere.
Think about how your group can make each performance unique. Then, once you've figured out how the next performance will be different from the previous ones, you need to communicate this clearly and clearly to the fans.
I'll give two great examples by comparing two rock bands I'm familiar with. I'll show you how one of these bands completely sold out their next few shows, while the other missed out on the opportunity by making a fatal mistake.
Group No. 1: The first group organized their own performance and, rather than collaborate with another group, they hired a small group of (very attractive) dancers to perform as their opening act. Before and during the performance, it was announced that the dancers and members of the group would be hanging out with the audience after the show in the lobby of a nearby hotel. People enjoyed the performance and had a good time at the subsequent event. The key to success was that the group actively promoted the event as “special” and promoted the dancers wherever they could (including posting their videos on their website and the club's website). They tried very hard to show the uniqueness of this show and very clearly conveyed to the audience exactly why this performance was better than the previous ones and how it differed from them. The news quickly spread throughout the city. Result: all tickets are sold!
During the first and last songs, the dancers came on stage, then went down to the auditorium for a while and danced in the hall. The dancers behaved very competently and connected their actions with the actions of the group both on stage and off stage. They connected with the audience by mingling with them during and after the performance. Both the band and the dancers did something truly wonderful. Instead of just doing good show and entertaining the public, they ensured that many people were eager to come see them again and again.
This group organized similar performances with these and other dancers, as well as with other artists (musical and non-musical genres), to create a different show each time, so that people got off their asses and went to see them perform not only the first, but also for the second and third time.
Group No. 2: I recently saw another band perform in Chicago. Other performers also took part in the performance, including a pair of very attractive fire-swallowing performers who had the audience going crazy. But here's the problem, there were only about 100 spectators in the club, while the club could accommodate 1300.
The band knew people would love the show, but they failed to advertise it well in a way that differentiated it from their past performances. So in the end they had a hundred fans who would probably come to them again. If they advertised the event like the first group did, the number of such fans would be several hundred.
If they had staged and promoted the show much like the first group did, several hundred people could have come to their next shows, effectively guaranteeing success (at least locally).
It is very important that your concerts differ from one another, and not from the concerts of other groups. Additionally, the most important lesson you should learn is that every performance should be positioned as a unique and special event. It is not enough for the performances themselves to be unique; You also need to advertise this uniqueness in every way possible.
Additional tip: When you organize your events, you may want to invite other groups to participate in the concert. The idea itself, of course, is not bad, but you need to think more broadly than just “who to invite.” Ask yourself who you can invite to make THIS show special. You don't need good band, which however will not highlight this show in any way in a special way, showing that THIS show is unique and interesting to fans.
Don't invite other bands unless they are willing and committed to making the show special and promoting that uniqueness to their fans.
So what should your group do? I'm not suggesting that you simply copy what others have done. I suggest thinking about how your band can make performances more unique and special for fans. Talk to other group members and come up with new ideas that might work for you. For more ideas, download this free book About, how to increase the number of spectators at future performances of your group.
