Wholesale clothing landing page

We were given the task of developing a landing page to increase wholesale sales designer clothes. Decision on creating Landing Page was absolutely correct, since they work great in wholesale and general B2B sales.

Niche analysis

The subject matter of designer clothing is quite different from the mass market market. First of all, of course, the cost of clothing. The high cost means more high level buyer's needs: it is important for him that the clothes fit perfectly, the style and exclusivity of the items matter.

Those who sell designer clothes understand this. Therefore, it is not worth emphasizing the USP on a high markup for the store: this can only signal low quality, because... The production of high-quality designer clothing is a priori expensive. The most important thing is that the clothes sell well. And for this you need 3 things:

• Good cut
• Continuity and compatibility of collections
• Exclusivity and originality of models

If we manage to convey this to the client in the first 5-7 seconds that he is on the site, then half the task is completed.

That's what we did. The first landing screen immediately shows the product “face to face” and talks about the basic advantages of the brand.

Closing for the race

What is the goal of the landing page visitor? Find and order products for your store! And we must give him this opportunity. Great way to do this - give access to the wholesale catalog, which will be downloaded when filling out the form. (Perhaps a more advanced solution would be to provide access to a closed catalog on the website, with the ability to place a wholesale order online, but this solution requires much more time to implement, and we care about efficiency).

To help the client make a decision, we have supplemented the catalog download form with specific conditions that will be important to the client who is already close to making a purchasing decision, but still has doubts:

• Low cost of the first purchase, which is very important for those who buy the first batch of clothes and are not yet sure that they will sell well
• Free shipping is a classic offer that works great in almost any e-commerce project
• Discount for large orders - for us it also works to increase the average bill
• Redemption of incomplete size ranges is an advantage that is provided by most clothing manufacturers, but which they forget to talk about, despite its super-importance for many stores

Chips

In order for the user to interact with the page, we used a technique that we have repeatedly used in B2B projects (for example - in) - calculator. This is a classic technique used even by market sellers who let you taste fruit or literally make you try on clothes - you need to encourage the user to interact with the page, this helps him stay longer on the site and better evaluate his benefits, which ultimately leads to increased sales.

Also, on the first landing screen it is used geotargeting in the title. This is very important for sales in the regions. The technology works as follows: we determine the client’s IP address, search for it in a database of city addresses and decline the city name automatically.

Designer

What is the most important thing in designer clothes? Of course, a designer! We couldn’t help but talk about the designer and founder of the Vereteno company, Lyudmila Mezentseva. It seemed to us not enough to simply list the shows, publications and regalia, so we tried to convey the brand philosophy in quotes from its leader.

Result

As a result of our work, we received not only high-quality landing page with high conversion, and a sales tool that provides a large number of wholesale orders.

Need to ? Write or call us, we will help you increase sales or effectively launch a new business line.

We have already discussed what it is landing page why they are good and for what basic principles lean. But despite the fact that there are a number of rules and techniques that will ensure the success of your website, it is wrong to think that developing a landing page is a template job, and a well-functioning page can be made in 5 minutes, just know, insert pictures and change texts. Of course it is creative process, and imagination, supported by an understanding of the behavior of your target audience, is only encouraged. Below we will present ten examples of non-trivial landing pages, as well as pages that provide high conversion.

1.Nest Thermostat

A very interestingly designed landing page dedicated to the sale of a room thermostat. Despite the presence of all kinds of technical data and descriptions of convenient functionality, the landing page is focused on the visual component - several photographs of the interior, as well as a brilliantly conceived and executed animation in the middle of the page evoke the feeling that after purchasing this device, your home will be no worse, than in the pictures on the Internet. Thus, Land sells not a thermostat, but comfort in the home, which is the client’s ultimate need.

2. Boy-Coy

The website of a design studio, after which you are unlikely to even want to look for offers from competitors. A four-screen landing page can convince you to contact these guys, even if you don’t read any reviews or a list of companies with which the studio has collaborated. Most likely, you will just scroll through, admiring the parallax effect, and before you know it, you will start entering your data into a nice feedback form.
http://boy-coy.com

3. Vodka “Valenki”

One more example beautiful landing page with parallax effect. A purely image page that does not force you to immediately make a purchase, but creates a positive image among the target audience. Please note that information about the quality of the product is presented in sufficient volume, but you can miss it while watching how beautifully the ice cubes float. Nevertheless, desired effect has already been achieved. This site is too beautiful to offer something of poor quality - this is the subconscious conclusion that every visitor to any tasteful site will have.
http://www.valenkivodka.com

4. Online store of teddy bears

Truly interesting landing pages can attract the attention of even people far from the target audience. See the example of a store selling huge teddy bears. The site is literally filled with interesting ideas and seems to be conducting a dialogue with the visitor, which ultimately, with a high probability, means a purchase.
http://medvedy.com

5. Smart Progress

Beautiful landing page popular service setting and achieving goals. First, go in and see how it works, and second, appreciate the design that represents movement towards the goal. Together with the very competent filling of the blocks, it really motivates you to do everything that was planned, but was put on the back burner.
https://smartprogress.do

Examples of selling landing pages with high conversion

1. Production and installation of wooden windows

As you know, a landing page should not overload the visitor, but immediately give him something to grab hold of and fill out an application. We won’t argue, but some products require careful selection, and you can’t get away with just one or two blocks. The landing page for this window manufacturer followed the program to the maximum and touched on details that we don’t even think about when choosing windows. And although it seems to us that there was an information overload in a couple of blocks, this page is still good example big landing page.
http://goodwin-nnov.ru/

2. CASCO insurance

Another landing page with high conversion. The principle of converting a visitor into a lead is used here similar to the previous example - a calculator. We propose to evaluate how many parameters can be entered to select a policy, and how tirelessly this is done. The same can be said about the rest of the content of the landing page - it is extremely simple and clear, and all the benefits that a car owner wants to receive by insuring his car are described.

http://prostokasko.rf

3. Franchise of amusement aquarium machines

A good example of a selling landing page that ensures high conversion due to the fact that it clearly explains the benefits to a potential client, but also leaves intrigue and a desire to find out the details of the business plan that promises passive income. Our special praise goes to the designer.
http://morewishes.ru

4. Laptop repair

A good example of a landing page, where a relatively large amount of text (including the space it occupies on the main screen) does not create any difficulties for the visitor, but on the contrary, it looks organic and successfully describes all the advantages of the repair organization. Laptop repair services are urgent, so don't potential clients give out information beyond measure: a few blocks are enough, but worked out as beautifully and informatively as possible, which inspires trust.

Typically, online stores or catalog sites are used to sell clothes and shoes online. Landing pages in this niche do not appear so often due to their narrow focus. They are not suitable for selling a large assortment of goods, but they do an excellent job of promoting a specific collection, presenting a new product on the market, limited promotions, wholesale sales and other similar tasks. And today we have prepared for you 8 examples of similar landing pages for selling clothes and shoes.

1.

A good long landing page for designer sales women's clothing.

High-quality professional landing page, executed according to almost all the rules for creating high-converting landing pages, with a few exceptions:

• firstly, there is no target CTA button on the first spread (we see it already on the next block under open form capture);
• secondly, the lead form itself is somewhat longer than it could be (there is no good reason to ask users to indicate their city, while also requiring their name, email and phone number);
• thirdly, the capture form accepts any, even incorrect, filling options and does not in any way protect landing page owners from spam.

This is the first thing that catches your eye. The second is a non-adaptive, technologically outdated layout. Otherwise, this is a good landing page with big amount good triggers, various blocks to convince the user, and regularly repeated target shape. There is also interactive element in the form of an online profit calculator for wholesale buyers. At the end of the page they even thank us for watching.

2. TALES

Another long landing page for the wholesale sale of women's clothing, typical for RuNet.

A landing page that pleases with its simplicity and clarity, the presence of all the necessary triggers, but disappoints with its frankly clichéd design. A large number of stock photos, simple copywriting that doesn’t work, and frankly customized reviews do not at all decorate this template landing page.

Otherwise, it is not made with the worst marketing and technical level. The animation is smooth, the layout is adaptive, but it can no longer cope with the requirements of the smallest screens.

3.Seam

Landing page for selling dresses wholesale from the manufacturer, with a good unique design.

The first spread, which is non-standard for landing pages in this niche, immediately catches your eye. It occupies only half the screen and does not contain a USP (unique trade offer), nor a CTA (Call to action), but it allows you to quickly get to clothing collections from the section of the store you are interested in.

TO undoubted advantages This landing page includes:

• simplicity, ease of navigation and clear text;
• beautiful responsive layout;
• good responsiveness - the reaction of elements to user actions;
• Excellent overall individual design, modern and laconic.

The downside is the need mandatory registration to perform a target action, moreover, with a long and complex form.

4. NOVAL

Budget short landing page for wholesale sales of men's clothing.

A modest landing page with flat design elements and a very good first spread:

• in the header there is a logo with a comprehensive descriptor and contact number phone number with a link to order a call back;
• a short, specific title that everyone can understand;
• good USP and CTA, as for a budget site.

The design, of course, does not shine with originality (template images, simple buttons and forms), but the landing page is very simple, there is nothing superfluous and everything works quite competently for the benefit of high conversion.

5.

An excellent short landing page for a sale promotion.

It is worth noting that modnaKasta has always been distinguished by first-class landing pages, high quality and modern. This one, created to sell collections of fashion brands at 70% discount, was no exception either. Everything that the user needs to perform the target action is placed on just two screens, without diverting his attention from the most important thing.

The value proposition is clear, the target button is at the beginning and end of the page, and best of all, the copywriting is excellent. The key trust triggers are compactly collected: benefits, logos, reviews. There are buttons for popular social networks and the ability to log into the main site using them; there are even download buttons mobile application. Considering the latter, it’s surprising that they didn’t work on responsiveness or creating a separate layout for mobile devices.

6.

Great Reebok landing page for new collection sports shoes.

It would be simply amazing if a landing page like this famous brand, like Reebok, would not be an example of powerful design and marketing. An interesting implementation is a full-screen slider with capture points that, when clicked, show Additional information and target button. Attention is focused on the CTA button so often here that it is simply unrealistic to somehow lose sight of it.

7.

An equally great landing page for innovative shoes from Nike.

Landing page to promote new revolutionary sports shoes. Same powerful design, like its competitors, with a beautiful video background for the first screen, but a more restrained principle of placing the target button - it simply “floats” in the right corner of the site header. Very simple, stylish and effective landing page paige with cool unique feature- you can come up with a design for your own pair of shoes.

8.

Stunning landing pages from Adidas to promote 4 new models of sports shoes.

It seems that Adidas has surpassed all its competitors. They created a separate powerful landing page for each shoe model from their new collection and attracted iconic world football stars to this. The landing pages turned out to be responsive, effective, with strong calls to action and an emphasis on visual content: beautiful effects, many photos and videos. Describe these 4 landing pages you can take a long time - evaluate them yourself (each at the end contains buttons to go to the other three).

Templates and layouts of landing pages for selling clothes and shoes from LPgenerator

Understanding the demand for the niche, we are ready to offer you a large selection

Without a strong design, an online business will not “take off” - or, at least, will not open up 100%. Appearance landing pages are dedicated to the category of our blog - . But today we will look successful examples design exactly product landing page page.

Pay attention to the role of the “main image” or “hero image” in each example - it lays down the selling potential of the landing page.

We hope these cases inspire you to test your own.

1.

The website of the designer clothing and accessories store Hebe Boutique is an example of harmonious, thoughtful design. The main image immediately attracts attention, and the product photographs are of high quality. The typography is also pleasing: the font thickness is larger than standard, which, together with high-quality photos, gives a good visual image.

2.

This eCommerce site has a nice design theme. The developers abandoned the traditional white background, which highlighted the resource from similar ones. Like the example above, Ticklers use great photos. Large, rotating images show how clothing fits and looks on real people in real conditions.

Interesting format social proof- test it on yours.

3.

After the transition, it’s immediately clear that this is a women’s clothing store. Remarkable combination of quality women's photos with information blocks about discounts, promotions, delivery conditions, etc.

4.

The Ada Blackjack online store sells bags and backpacks. The design is simple and is based on good product photos. This layout does not distract from the main thing - the products.

5.AMBSN

AMBSN is an eCommerce site for selling clothing. Given the high competition, the owners decided to stand out with a bright design - fortunately, the clothing style allows this.

6. RYDER

Another way to stand out is through custom design. An example is the clothing and home goods store RYDER, with a very creative layout (see menu in the screenshot). It's worth testing how this affects landing conversion page.

7.

It is believed that on home page it is worth indicating the benefits ( free shipping, promotions, sales, etc.) and post photos of popular products. Or just a product display, as a last resort. But looking at Morepork's website, it seems like the company is selling itself rather than its products.

Perhaps the tactic is justified - it’s worth testing it to find out and make sure.

8.

Dick Moby sells glasses, and the brand’s landing page has a lot of strong design moves:

• abstract symbols on the title banner create a relaxed atmosphere, inviting you to explore the assortment;
• high-quality photographs of goods;
• There is no background in the photo with glasses - nothing distracts from the product.

9.

The Horse captivates with its originality. The home page design is built on square blocks. The first one contains delivery information, the rest contains an Instagram photo of the product. It's interesting because it's unusual.

10.ESQID

The brand sells false eyelashes. They are in the center of the composition, and thanks to enlarged photos of the product (and its packaging), the product attracts attention from the first seconds.

11.

Mahabis design reflects important aspect offer - high quality. The user can rate the smallest details- this inspires confidence and encourages purchase.

12.

Poketo is an example of competent placement of color accents. Although there is a lot of bright colors on the main page, in general, the design is not oversaturated with them. The site is rather light, pastel, and bright spots of color only attract attention.

13.

Jackie Smith is another “bright” eCommerce site. As in the example above, the visual balance is well maintained. Rich colors Important elements are highlighted - photos of products and blocks with promotions. Everything else is black and white.

14.

Grovemade's design bridges the gap between home page and a showcase - the site sells wooden stands, stationery and accessories. Much of the screenshot below is brand products. The placement of the product in the photo is carefully thought out, and the non-standard - somewhat rounded - font complements the artistic concept.

15.

In the Muroexe online shoe store, products are well arranged and presented in a neat grid. The design has a lot of empty space, which creates a light effect and improves the user experience.

16.

The first screen of the Greyrock online store contains only photos. It shows furniture that can be assembled easily and without tools (a real USP). The girl with the book and the inscription in the title complement the composition, as if saying: “Take it easy, order furniture, quickly assemble it and relax.”

By the way, this landing page is made very well simple layout. In the gallery LPgenerator templates you can find many similar ones ready-made pages, and the extensive one will allow you to adjust the selected layouts without special knowledge:

17.

The simplicity and beauty of Helbak ceramics are successfully reflected on the brand’s website. The simple outline of the products complements empty space around the images.

18.

Another online store in the “Nothing extra” style. Although the design does not have any special features, it does not leave an impression of incompleteness. Everything is in place, nothing distracts from the list of goods.

19.

Website with simple design, without numerous product photos. At the same time, the layout is built on “pure” black and white shades, creating an advantageous contrast with the photo of the jewelry.

20.

Online store THING IND. offers custom products for the home. The concept is reflected in the design of the landing pages. The site uses a dark blue font instead of black (including for navigation). The designers created a relaxed atmosphere, which is not typical for the eCommerce industry.

21.

Soap Co. they present the product in such a way that it “sells itself.” There are no advertising elements - only photos and text. A great example of minimalism in design.

22. RSVP

Saturated, stylish design. There are many elements, but attention does not wander. Even the corners are occupied - they contain the brand abbreviation.

23. Ratio

The design conveys the essence of the offer: high-quality coffee equipment. Each product has its own landing page, with a list of functions and benefits. The design pleases high-quality photographs, thoughtful color scheme, competent game with and typography.

24.

Frank Body online store offers modern means skin care. Because the target audience- young people, then the site design is appropriate. The effect is achieved with a monotype font and pastel colors.

By the way, from now on you no longer need to open Google service Fonts for receiving third-party fonts, because now fonts are connected directly from .

We have added all the fonts from the collection Google Fonts into a visual gallery, and all you need to do is select the appropriate font, click on the connect button and use it for new or already posted texts on the landing page.

25. Rest.

Rest. sells stationery self made. The design concept conveys the solidity and orderly life of wealthy people - this is achieved good photos products and small selling texts.