Landing page training. How to create the best landing page designs

Video course Landing Page or everything about creating one-page websites in practice. A selection of educational video courses on creating selling landing pages is presented. highest quality. The courses are suitable for both beginners and those who already know the basics of web programming and web design. Learn to create beautiful pages capture is to be successful in developing your own business by creating and selling one-page websites.

Video courses on creating a Landing Page from scratch will always be useful to you if you: have a direct connection with Internet technologies, are an Internet entrepreneur, or an employee of a web studio. After studying courses and the field of creating websites, business cards, landing pages, you can earn money as a freelancer or open your own web studio for producing selling pages. The cost of a professional one-page website can reach 10,000 - 20,000 rubles and these are still average prices.

Why is this Landing Page creation training beneficial? Landing Page, one-pagers selling subscription pages- This profitable business which is thriving given the high demand various companies and Internet entrepreneurs for their development. Landing pages occupy the first positions in demand, they are much more convenient for the visitor, the sales conversion from landing pages exceeds the conversion of an online store, a landing page is a popular one-page site.

Video courses Landing Page

Video course on creating cool Landing Pages in 2 days.

VIP Kit. Course for beginners and professionals - creating one-page selling websites from scratch without knowledge of HTML, CSS layout. Studying this course, you will have a complete and clear picture of how to create sales pages. All the obstacles that seemed difficult to you will disappear. Creating your own landing page is not so much labor-intensive and difficult process, as it may seem to many. Gradually delving into the topic of website building, focused on creating Landing Page, you won’t find anything complicated, but rather an interesting and exciting activity that can provide you with good and stable income in the future.

Learn how to create landing pages in an hour and a half. 19 educational video lessons on creating beautiful Landing page from the publishing house Info-dvd are packaged in 4 hour video. The cost of the video course is 500 rubles (50% DISCOUNT for blog readers only. When ordering, enter the promo code: lendingpagecreateru). On the course page you can watch 2 video lessons for free to evaluate the quality of the product.

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More about the course 🔗

Creating a one-page website for a specialist is a matter of one day or even a matter of hours. But creating such a site is not a problem, the question is: will it be useful? Will the project also benefit clients? Courses on creating landing pages will teach you not just how to design and launch, but how to make a one-page website effective and profitable. Professional landing page development opens ample opportunities before a specialist.

The benefits of the ability to create landing pages

• if the business is not thriving, the Internet does not bring new applications and potential clients;
• there was an urgent need to attract new customers;
• standard advertising techniques do not work, the money invested does not pay for itself;
• It is important to support the entry of a new product or marketing campaign into the market.

How can a simple one-page website help solve these issues? First, you need to understand what a one-page website is. As the name suggests, it is a resource with one or more pages. As the definition says: "Landing page“This is a resource through which the visitor learns about a product or service, leaves his data and request.” The purpose of such a page is to turn a simple visitor into a client of the company, i.e. ensure maximum conversion. But how to do this is already a complex and multi-stage task, which experts help solve computer courses"PC Lesson".

The landing page itself does not bring success; it informs and creates conditions for making a purchase or ordering a service. The purpose of the landing page is to offer and interest the visitor so that he leaves a request, reserves a place, subscribes to mailing list, took part in the promotion, became interested in the price list, that is, did something that would lead him into the hospitable embrace of the main Internet site, where there is already a catalog, a store, and consultations. Effective landing page page is the first step in successful business, the opportunity to take your sales and orders to a new level.

Courses "PC Lesson" - an advantageous offer for your success!

Creating one-pagers is not only about the ability to create a landing page. It must be correctly formed taking into account the concept of Internet marketing. This will require the knowledge and skills of practicing specialists who can not only teach, but also have practical skills in developing a landing page.

Training with tutors "PC Lesson" is:

1. High efficiency of courses. You will get real results immediately, without even waiting for the end of training. From the very first lessons you can start self-creation your landing page, which generates profit;
2. Convenient and accessible training. If you are a busy working person and have no time to attend a training class and spend a lot of time on it, our training center will help without unnecessary problems learn to create quality landing pages. We offer a wide selection of training forms, taking into account the wishes and requests of our clients;
3. Individual approach. To take into account the needs of each client, we make sure to find out what the purpose of the training is, what he wants to promote using a one-page website, how much time a person can devote to lessons, and take it into account initial training and pay attention to other important factors;
4. Wide range of lesson forms. For maximum efficiency and the comfort of our clients, we offer a variety of different variants lessons: individual at home or office, group, corporate for those who live in Moscow and remote for other regions.
5. Emphasis on practical training. To make knowledge power, and the created landing page an inexhaustible source of profit, we devote a lot of time to practical exercises. Thanks to this approach, our graduates are already practicing specialists.

We look forward to seeing you at our courses. By visiting the PC Lesson training center, you can be sure that you can study with pleasure and get the maximum benefit. And the result will not keep you waiting!

Welcome to the Start-Luck blog. Is your goal to create a landing page and are you exploring different options to achieve it? Then this article will be useful to you.

I’ll say right away that a landing page can cost 80-100 thousand, but under good circumstances, it will bring a lot of clients. If the product is worthwhile, then the investment will pay off in a month or two, and maybe in the first week you will earn back the money. Already from this information it becomes clear that developing or simply using landing pages is profitable.

Today we will discuss with you what the landing page design should be, what basic elements simply must be present. For beginners, I will recommend several services for developing a sense of beauty that will help them learn how to create cool projects.

You can skip chapters, but believe me, if you read the entire article, your life can change for the better. Let's start with the structure.

Structure

In general, in each individual case the structure of the landing page will change. In the article, I said that it is very important to be able to identify important and secondary elements and organize them in the space of the page.

Everyone has a landing page common features. Professional designers may refuse some elements. But this is the difference between a specialist and a layman. It’s one thing for you to know and deliberately break the rules in pursuit of some goal, and quite another thing if you don’t know the basics.

If an experienced housewife adds cilantro to borscht, it will most likely turn out delicious. If a new cook adds a handful of sawdust just to try something new, it probably won't turn out very well.

So, how to make a landing page, what should it contain?

Company

When visiting a page, a person must understand where he is, what kind of company is offering him a service. Most often used for this. A small picture that a person gets used to and understands: “Uh-huh, I’ve already seen this somewhere. I think these guys are pretty good."

Creating an image is the work of several specialists: marketers, PR specialists, content managers. Having seen a small picture, the person receiving the information immediately remembers all the pieces of information that he heard about this company, and in just one moment the impression is created: “I trust these guys,” “I like them,” or vice versa.

Even if the company is little-known, the logo should still be present. Having seen him for the second time and not remembering anything about the company, the person will still be impressed by it. This is the law.

In addition to the name, you need to place contacts on the one-page page. This increases the level of trust.

Product

The product or service you offer needs to be shown to the consumer. Sometimes they do this in a very unconventional way. In the example below, it is immediately clear that the site was created by a professional. The landscaping is vertical, which is why a geometric style was chosen for the sales page.

Advantages

Every product is good in some way. Otherwise why create another company? You need to show these differences to a person if you want him to buy something from you. The more convincing it is, the more useful the page will be.

Offer

You've probably heard this a hundred times already: “We are not selling a product, but a solution to a problem.” The dentist gives a beautiful smile without embarrassment, instead of a fur coat we get luxury and caring warmth, mobile operators provide the opportunity to communicate with the most dear people. This is called an offer - what the client receives. Its a real benefit.

Feedback form

A person should know how to contact you. Contacts and addresses are sometimes not enough. The buyer must have simple opportunity contact a consultant. For this purpose the form can be used feedback, order a call or chat. The simpler the better.

The client is almost ready to complete the application, there is only a small matter left, in personal communication prove to him that he made the right choice.

As you already understand, creating landing pages is a very profitable hobby. Already at the start you can ask for at least 10,000 rubles. This is an adequate cost, since the work requires certain knowledge. Over time, you will be able to track how much the client receives from your site.

Imagine, a product costs 2,000 rubles, and you spend exactly the same amount on something that attracts buyers. 100 clients visit the site. Even if three people decide to take advantage of the offer, you get double the profit.

The better the page is created, the more orders. How to learn to create beautiful landing pages? To begin with, I would advise you to practice on Wix . I already talked about him. You need to get better at it and this is a great platform to improve your skills. There is no need to learn the code, there are no difficulties, it’s the simplest visual editor to create very beautiful projects.

No one will let a person drive before he has been trained on a simulator. Here it is for you - use it. In addition, look, if you pay an annual tariff for Vics, even if you want to test the site in action, you will spend 4,500 rubles per year. As a bonus, you will receive 3000 rubles for contextual advertising V .

The only significant drawback of the system is that you are unlikely to be able to sell a website to a customer that you create in this system. Every fool knows that creating websites on Vicks is incredibly easy and you are unlikely to prove to the client that you spent a lot of effort, time and the benefits of the project will be real.

I have Alternative option. Adobe Muse. I also already wrote. This is still the same constructor, only a little more complex and without a “tarnished” reputation. By using it you will already prove yourself as a professional. The company that released it also created Photoshop, Premier Pro, which employs TV crews, and much other high-quality and cool software.

If you want to try to work in it now, I can offer you a course by Sergei Sadovnikov “ The genius of selling sites " Along with the training course, you will receive 80 templates absolutely free. Ready design, use it!

All that remains is to edit it a little and post it on . The costs for it will no longer be 375 rubles per month, but only 120. Significant benefits, plus the opportunity to reach the TOP of search results.

The best examples that break all the rules

Remember, I just recently told you that if you are a professional and know the rules, then breaking them is not a sin. I would like to present to your attention three best landing pages 2016, which violated all conceivable and inconceivable rules and laws. This is no Landing Awords; I don’t even know if prizes are awarded in this area.

The designers delighted me and I think some of these examples will make you want to exclaim: “WFT!”

I put it in third place advanced course of Glavred. It's just a bomb, I highly recommend watching it. A lot of dough that land designers are so afraid of, but...

In second place " Windows for people" The guys just took it, drew a landing page on a piece of paper, scanned it and posted it on the Internet.

The last picture shows a cat sitting on the window. Agree, such sites are not forgotten.

Well, first place - Alexey Zemskov ( 3208.ru), who is engaged in repairs. You're just blown away when you come to this site. It seems that it was created by a schoolboy; it captivates with its masculinity, simplicity and brutality.

In case you didn't notice or can't read it, the logo says: "The site is very easy to remember - 32 teeth and 8 fingers."

Why is he in first place? Yes, because when you go down from the main screen you understand that the project was completed by no layman. It was done very cool, professionally. This is never a joke. The texts captivate with their truthfulness. It seems that you know this Alexey and really want to work with him.

Well, that’s all, create your websites and be sure to subscribe to the newsletter.

You will receive video recordings of classes, each lesson is accompanied by homework. You watch the lesson, complete the assignment and unsubscribe to your online trainer, who will give you access to the next lesson after checking the previous one.

Once a week (on Fridays), a meeting with a coach on Skype, where you can get answers to questions about homework.
As the training progresses, you also ask questions to the coordinator. If you don’t understand something, don’t hesitate to “get” the coordinator, he is given to you for your result

• WILL I HAVE FEEDBACK?

Yes, we assign each student a personal coordinator who helps with the training. A coordinator is a person to whom you can ask absolutely all questions about training and receive high-quality feedback.

• WHAT RESULTS CAN I EXPECT FROM THE TRAINING?

We would recommend asking the question more correctly. What results can you expect from yourself in the training? It depends only on you. In our experience, on average, guys start earning from 20 to 24 thousand rubles already during the training process or in the first weeks after.
This helps them fully cover the investment in training and begin to increase their income. But there are also those who began to earn much more during the training itself. Everything depends on you.

• IF I'M NOT TECHNICALLY STRONG, WILL I CAN DO IT?

Undoubtedly. The strength of our proprietary teaching model is its simplicity. According to the experience of our students, even those whose technical level was the weakest managed to cope. We give step by step detailed lessons, which will help you do everything simply and quickly. You can view them as many times as needed. According to the principle - look, repeat - get the result. Therefore, everything will work out for you. To successfully complete the training, it is important for you at the very start: to be able to use mail clients, Internet search, knowledge of Microsoft Office (Word, Excel).

• WILL THE TASKS BE CHALLENGING? HOW MUCH TIME DO I NEED TO COMPLETE THEM?

The average person copes with them in 2-3 hours a day. If you are advanced in terms of the Internet - faster.

• WHAT HAPPENS IF I DON'T DO HOMEWORK?

We want to bring you results. Perhaps you want this yourself, right? It will be good if in the next 2 months you earn the first 20,000 rubles on the Internet, if you have never earned money before, right? We can only do this when you take action and do your homework. This benefits you, first of all.

• WHAT RESULTS DO YOUR STUDENTS ACHIEVE ON AVERAGE?

The most modest result you can achieve:
1. a complete understanding of the principles of working via the Internet and the ability to provide yourself with money at any time. You will also have a clear plan for your professional growth in the future.
2. You will learn to build a queue of customers and correctly create relationships with them, which will greatly affect your wallet and work time.
3. You will have a ready-made portfolio with good works that you are not ashamed to show to the customer.
4. You will have at least one employer with whom you will continue cooperation after training, and you will also have access to our database of verified employers.
But this is all - just the minimum of what you will do during your training. 75% of our students find two or more employers during their studies, with whom they continue to cooperate on an ongoing basis.

• CAN I PAY FOR TUITION IN INSTALLMENTS?

Yes, there is such an option too. To find out about installment plans, we recommend that you sign up at early list for training, (use the form Green colour). Wait for the manager to call, he will select for you individual option installments that will be most comfortable for you.