Social marketing smm. SMM marketing from A to Z. Basic SMM marketing tools

This is a set of improvements to the technical aspects of the site, the main objective which eliminates all shortcomings and .

Engineering works on the site must be carried out at the very first stage of promotion, even preliminary. To do this, a technical audit is first carried out to detect all errors, which are then eliminated by specialists. If during the audit all errors are found and all of them are corrected correctly, then such work is enough to be carried out once. Thanks to this, it is much easier to promote a site: loading is fast, the site is well indexed by search engines, and there are no external obstacles.

Aspects of technical website optimization

Let's consider those moments technical optimization sites that need to be assessed for correct operation before promotion.

High-quality hosting and server. About the criteria good hosting you can talk a lot. The main thing is that it works stably and the server response time is fast. It’s good if it has “friendly” support and an established backup system. For large sites, portals or sites with high traffic, it is important to constantly monitor the load on the server and the stability of its operation.
Configuring server responses. When a page is loaded, a request is sent to the server, which responds with an http status code and whether or not to load the page. Basic status codes:
- 200 - the page exists and is processed correctly by the server
- 404 - page does not exist
- 503 - server unavailable
It is especially important that your 404 error page returns the code 404 and not 200. You can check the server response in Yandex Webmaster.
Eliminating duplicate pages. This is perhaps the most global technical problem, which is found on most sites. Due to duplicate pages, several copies of the same information appear and the search robot cannot determine which of them is the most relevant, so it lowers everything in the search results. A whole separate article could be written on how to find and eliminate duplicates. Content management system on which it is most often found this problem, Joomla. You need to constantly watch it so that duplicates are not generated automatically. Main types of duplicates:
- Not configured main mirror: the site is accessible both via www and without it
- Home page available at such addresses as http://site.ru/index.php or http://site.ru/index.html, etc.
- Slash at the end url addresses- unclear takes
- Large and small case in the URL
Removing duplicates is carried out by eliminating the source of their formation and setting up redirects through the .htaccess file or via php.
Robots.txt and sitemap.xml files. The instructions written in these files help search robots correctly index the site. Both of them should be located in the root directory of the site. The robots.txt file indicates which pages and which robots do not need to be indexed, the main mirror of the site and the address xml maps, other instructions are rarely used. Service sections, search, sorting pages, etc. are usually prohibited from indexing.
used less often. It indicates the pages of the site, their Lately editions and update frequency. In general, if the navigation on the site is well organized, then there is no need for it - the search robot will find all the pages anyway.
Optimizing site loading speed. Website loading times are getting longer important indicator ranking. If the site will load for a long time, then the user will simply close the page and return to the search results to continue the search. This will increase the bounce rate on the site and reduce behavioral characteristics. The main points of optimizing site loading speed are as follows:
- Graphics optimization. Look at the size of the pictures before uploading them to the site. The smaller they are, the better. At the same time, quality must be maintained.
- Scripts in javascript and flash are not processed quite correctly yet search robots and load the site, so the fewer there are, the better. Many things can now be implemented using css3. Use php programming as a priority over connecting plugins and modules (more relevant to sites on systems wordpress management and joomla).
- CSS optimization. Using compression css code
you can reduce the amount of downloaded data and speed up its processing. A very good service for checking website loading speed and its individual pages Google has it. Here it will give you critical errors
and recommendations that google has for optimizing loading speed. It can also be found in Google Analytics. This point has many similarities with the previous one, since by optimizing the code, you reduce the loading time of the site. To the above, you can also add cross-browser and cross-platform code, as well as its validity and correct encoding. You can check the code for validity using the service validator.w3.org. Don’t expect that there will be no errors at all, since not the entire Internet understands html5 yet, but there shouldn’t be too many of them.

In addition to the listed aspects, it is also necessary to check the presence of broken links on the site, session identifiers in the url and other information. It will be difficult to find all these errors without special knowledge, experience or without studying technical literature, and correcting all errors is even more difficult. In our company you can order a technical audit of the site and the solution of all solvable problems by our specialists. Audit service is provided for free within .

Call us by phone or leave a request through the form on the website!

SMM (Social Media Marketing) - marketing in social media is the promotion of goods and services on social networks, which are perceived by marketing as social media.

Social Media Marketing is an effective tool with which visitors are attracted to the site from social networks, communities, blogs, diaries and forums. Consumer attention can be obtained and purchased through advertising. The trust of the target audience cannot be bought, it can only be earned. Social media platforms are a modern tool for interacting with the target audience. Today, the audience of social networks is comparable to the audience of television channels, only it is more attentive and active. SMM has more in common with online PR than with advertising. SMM is direct work in communities that reach the target group of users. These are tools for direct and hidden interaction with the target audience.

Tasks that can be solved using SMM:

Branding, brand promotion;

Increasing loyalty and fame;

Increasing traffic to the company website.

SMM It still refers to non-standard promotion tools but, today, it is the most promising. Social Media Marketing is in demand both by large companies, market leaders, and by small and medium-sized businesses that use SMM for own promotion and establishing contact with your consumers.

Traditional social media marketing tools:

Creation, design, filling with materials (maintaining) a blog on various platforms;

Blog promotion;

Information messages in thematic communities, support for discussions, responses to comments;

Working with popular thematic forums: launching and supporting discussions, hidden marketing (agents of influence),

Conducting discussions on behalf of the company (direct marketing);

Viral marketing;

Monitoring positive and negative information. Creating a positive information background;

Optimization of the company's Internet resources for social media (SMO).

SMM does not have an immediate effect, but gives long-term results if it is targeted and correct use. Its main advantage is the low cost of investment compared to the possible effect of the measures taken.

Social Media Marketing implies mandatory optimization of the site and bringing it into line with the main criteria SMO -Social Media Optimization.

Number of impressions: 125677

Svetlana Kornyushina
SMM manager, Uniap
_________________________________
"I'm preparing delicious content"

Over the past 10 years social media replaced by users world wide web most of the "functions" of the Internet. For many they have become the only source of information. Watch a movie, listen to music, find out the news, play games and just chat - all this can be done on social networks.

In addition to entertainment, social media offers various services and allow you to monitor latest news favorite brands. Now it’s hard to imagine that any company, even the smallest one, doesn’t have a page on social networks. Some companies do without a website at all and limit themselves to a public page. Therefore, promotion on social networks is extremely necessary for modern business.

Brand presence management and promotion social channels called SMM marketing. Social Media Marketing is efficient use social platforms as channels for business promotion aimed at working with the target audience on social networks. SMM is the most promising method of promotion and at the same time quite affordable in price.

This type of marketing is aimed at working with subscribers in corporate groups and expanding them. Main SMM task– creating high-quality and interesting content that users will rate, comment and distribute on their own, thereby increasing their knowledge about the brand, its reputation and the number of readers.

The SMM manager is responsible for promoting the brand on social networks. His tasks include increasing audience coverage, creating a positive client image, and working with negativity. This specialist determines in which social networks the company will be promoted and by what methods the promotion strategy will be built.

What problems does SMM marketing solve?

Social Media Marketing solves a whole range of problems related to brand promotion:

branding, brand promotion;
growing popularity of the brand;
increasing traffic to the company website;
increasing audience loyalty to the company;
increasing the number of site visitors;
increasing the number of subscribers;
obtaining company leads;
informing about promotions and discounts;
receiving feedback;
creating a personnel reserve for the company;
brand reputation management.

Basic SMM marketing tools.

Development and creation of pages, groups, public pages and blogs on various social platforms.
Filling with materials and designing social networks.
Attracting new subscribers, stimulating audience interest in the community.
Supporting discussions, responding to comments, hidden marketing, conducting discussions on behalf of the company.
Website promotion in communities.
Advertising in thematic communities and on the pages of famous bloggers.
Working with negativity, creating a positive brand image.
Viral marketing.
Creation of applications, games and their promotion among social media users.
Analytics and creation of a brand promotion strategy.
Ability to customize targeted advertising.
SMO - optimization of Internet resources for social networks.

How to create content for social networks?

Social networks differ from each other both in their audience and in the types of content that are interesting to this audience. For creating correct content specialists from Europe have developed the so-called “golden content formula”.

Engaging content – 40%

Engaging content allows group readers to communicate, watch photos and videos about the company, participate in promotions and competitions, and receive bonuses. All these actions increase loyalty and interest in the company or brand. For group members, such content is interesting because it contains useful information.

Brand content – 30%

Brand content is the content of “brand advocates”. This type includes customer reviews, interviews with company employees, videos about the life of the company, blogs about events within the company, photographs from meetings or conferences, answers to questions. Subscribers are interested in learning information about the company first-hand; such information is more trustworthy than advertising.

Educational content – 25%

Educational content helps group members learn more about a company or brand. It includes: company history, various studies, information about new products and products, links to useful information, industry news. Publications may be advertising, but must contain useful and educational information.

Advertising content – 5%

Advertising content contains direct advertising of a company or brand. Here can be presented: commercials, booklets, posters; company innovations, information with a call to purchase, facts about products. The most important rule is not to post this type of content constantly, as this may affect the loyalty of subscribers.

It is worth paying attention to the quality of content and group design. All channels of communication with the audience must have uniform style. In addition, it is important on social networks viral marketing- these are bright headlines, beautiful images, interesting videos, understandable text information for subscribers. Thanks to this, the group members themselves will spread information about you - it will work word of mouth. Every social network needs different materials, so forget about the “ctrl + c” and “ctrl + v” keys.

Social networks suitable for SMM promotion

Today there is a large number of social media, so SMM promotion is possible on any social network. But there are more popular ones social resources, in which the level of views and coverage, transitions, likes and reposts will be higher. The most popular social networks include: Vkontakte, Instagram, Facebook, Odnoklassniki, YouTube, Twitter.

Results

To summarize, it should be taken into account that today there is practically no free methods promoting a company or brand on social platforms. If you plan to do promotion yourself, then you can’t do it without investments. Creating content, advertising in communities and bloggers, targeting requires additional costs, and not every company employee has the skills to promote on a social network. Therefore, for a literate and effective promotion companies contact professionals in their field.

Uniap company knows everything about SMM and even more. Our specialists will develop a competent strategy for promoting your company, create high-quality and interesting content and will bring you a large number of subscribers who will become your clients.

Leave a request on our website, and our manager will answer any of your questions and tell you how to get a 20% discount on our services.

Hello! In this article we will talk about such a promotion tool as promotion on social networks or SMM promotion.

Today you will learn:

What is SMM;
What tools exist;
How to implement SMM marketing.

What is SMM promotion

Many entrepreneurs skeptically wave their hands when they hear the phrase “promotion using social networks” or SMM. Each of them is sure that social networks are not capable of bringing customers, since they are aimed not at sales, but at entertainment. They are right, but only half. Social networks can attract customers and increase sales.

Sell;
Inform;
Teach;
Entertain.

Selecting tools for promoting a page on a social network

White promotion tools on social networks - all officially approved tools for promoting groups and pages on social networks. Each social network is represented by its own promotion tools.

But the most common ones include the following:

Targeted advertising– small advertisements V various areas resource pages, as a rule, they consist of an image and a caption for it. Such advertising is displayed only to a specific target audience, the parameters of which can be selected in the settings of this type advertising on a social network. Almost all social networks offer targeted advertising. average cost a month of placing such advertising is 5-10 thousand rubles, payment is made both for impressions and for clicks (your choice).

Advertising in other communities and social network pages. Almost every social network has a community platform where an advertiser can place advertisements for their group. Each community sets its own price for advertising, but on average, a one-time placement will cost you from 100 to 500 rubles.
Competitions – great tool promoting your company group. Organize a contest in which a lucky random person who reposts the post will receive a free gift from you, and users themselves will spread information about your company on the social network.
SEO—group optimization. Yes, yes, pages on social networks also need to be optimized for results both in search engines and in the results of the social network itself. But in the case of a group, we need to optimize the following elements: group name – affects search results on the social network and in search engine; group description – affects the search engine placement; URL – affects the location in the search engine.
Communication with users. The most labor-intensive and useful way. It allows you to better understand the consumer and gain his trust.

Gray tools – tools for promoting groups and pages, the use of which is prohibited by the rules of social networks.

These include:

Cheat subscribers. Not endorsed by any social network. Allows you to rise to search results on a social network, but there is a high probability that the social network will “see through” you and block your page. The average cost for 1000 bots ranges from 100 to 1000 rubles.
Spam is also prohibited by the rules of social networks. However, it can bring positive results. To do this you just need to send advertising messages only to those who may be interested in your offer.
Massfollowing – following someone on a social network in the hope that they will follow you back.

Black tools – those promotion tools that are prohibited not only by the social network, but also by Russian legislation. This is hacking pages and then sending spam.

Content Creation

The main thing here is not to forget who your consumer is and that your ultimate goal is to sell the product.

This means that you must adhere to the following rules:

Create content that the user would want to post on their page. Your content should revolve around the product, brand or company and at the same time interest the target consumer. Everyone knows that a person “reposts” a post when it reminds him of some situation from his life or himself, take advantage of this fact. This is what the Coffee House cafe chain did, which posted pictures with a funny owl and the captions “Bright morning”, “Sometimes coffee is the only reason why I still have friends and work.”
Brand graphic content and videos. Apply trademark on your images and videos, otherwise you will not be recognized.
Teach. Show users how else they can use your product; don’t be afraid to come up with something unusual.
Open the comments and let users discuss you.
Create a plan for posting new posts. You need to consider when during the day your target consumers typically visit social media. But in any case, the publication of new entries must be done at least twice a day.

Greetings, dear friends. Today we’ll talk about one of the interesting professions in which you can work and earn decent money. Considering that we are all constantly connected to social networks and spend almost everything there free time then you can find a job there too. Which one? Highly paid!!!

Profession smm specialist but appeared recently. With the development of social networks, it is becoming more and more in demand. Job smm manager based on the tasks and principles of SMM marketing.

SMM marketing tasks

Smm ( Social Media Marketing– social media marketing) - work to attract the attention of the target audience to a website, brand, company or product through social platforms.

Objectives of this direction in marketing:

promotion of web resources, products or services through social media. networks;
unobtrusive placement or encouragement of posting information, links to resources in topics;
stimulating users' interest to switch to full version site from social networks;
viral marketing – spreading advertising on a social network using likes, reposts, etc.

Smm specialist who is this

A manager in Social Media Marketing is a person involved in attracting attention to a brand, product, website through social networks. the main task– interest and attract target subscribers with an offer, create a positive image of the product, provoke actions to go to the main page of the site or purchase the offered product. The marketer must conduct hidden advertising so as not to alienate users.

Functions of an SMM specialist:

administration and moderation of groups and communities - attraction, encouragement of users to advertise the group on their pages, suppression obscene language, answering questions from participants, maintaining topics;
drawing up a plan of articles and topics for social platforms;
preparation of videos for promotions;
placement of fresh materials;
analysis of traffic and sources;
miscalculation of work efficiency;
miscalculation of the advertising budget.

How to become an SMM specialist

Due to the novelty of the specialty, the profession of SMM manager is not taught in educational institutions. At various online courses, seminars and trainings, you can gain the knowledge that an SMM specialist should have, who he is and what he does. A professional must have the knowledge and skills:

psychologist - be able to communicate, predict user reactions, reduce the negative reaction of the audience;
analytics - be able to analyze the results of your work, look for effective tools;
marketer - recognize your target audience, know in which communities she communicates;
copywriter - be able to create interesting, attention-grabbing, unique selling content.

To work successfully you need:

know and be able to buy likes, reposts, retweets, offers, etc.;
process photos in a graphics editor;
be able to work with animation, memes;
come up with interesting texts for posts that correspond to the customer’s topic;
know the basics contextual advertising, internet statistics, SEO, SMS;
be able to analyze Internet traffic.

How much does an SMM manager earn?

Salaries for social media marketing specialists. networks can vary greatly. The income range ranges from 5 to 100 thousand rubles, depending on the following factors:

customer region;
work experience and qualifications;
volume of work;
employer;
remote work.

In the regions average earnings A specialist’s salary ranges from 25 to 30 thousand rubles, in Moscow he receives an average of 50-60 thousand rubles, and in St. Petersburg 40-50 thousand rubles.

The qualifications of the manager are of great importance. A beginner specialist can receive from 25-30 thousand rubles. in Moscow. One year of experience in SMM marketing allows you to receive a salary from 30 – 40 thousand rubles per month . A professional with at least 2 years of experience and good knowledge of SEO and web analytics tools can earn money in Moscow from 50-60 thousand rubles . Good possession foreign languages

in addition to the listed skills, it increases the lower salary threshold from 70-90 thousand rubles.

Working full-time on staff at a company or agency pays higher than working remotely. In agencies, managers manage several projects at the same time; accordingly, their salaries are higher than those who work on one project in the company. Salaries depend on the size of the organization. IN large companies

The profession of an SMM specialist is today a promising and well-paid one. Demand for social marketing professionals networks are constantly growing. Having enough knowledge and constantly learning, you can master a sought-after profession with a permanent income.