How to win the competition. How is competition conducted in the market? Legal methods of competition
You will learn what competition is, what types of economic rivalry there are, levels and conditions of competition, how to compete effectively in business
We welcome regular readers of the HeatherBeaver online magazine! Regular authors of the resource Alexander and Vitaly are with you. In this issue we will talk about one of the key concepts in business - competition.
Without healthy and reasonable competition, economic development is impossible, and competitiveness is an indicator of the success of a company, product or commercial service.
So, let's begin!
1. What is competition - definition, history, levels and conditions of competition
Competition refers to rivalry between individuals interested in achieving a certain goal. If we talk about a market economy, the definition of this concept will be as follows:
Competition- this is competition in market conditions with other players (companies), aimed at obtaining commercial benefits by obtaining more sales at higher prices.
Modern competition is a very important element of the market. Thanks to it, manufacturers and service providers try to stand out from other firms in order to expand their existing customer base.
The main conditions of competition are as follows:
- economic isolation of the manufacturer;
- dependence of goods producers on market conditions;
- confrontation with other market participants;
- the presence of a large number of equal subjects.
When selling existing products, sellers strive to sell them for the maximum possible price. favorable conditions- as expensive as possible. However, to stimulate consumer demand, they are forced to reduce prices so as not to completely lose customers.
This point is a plus for buyers, because in this case they will not unreasonably overpay.
The essence of competition is determined by several functions:
- Regulatory. In conditions of competition, goods with the greatest demand are determined. This is necessary to increase the scale of production of in-demand products.
- Motivating. It is competition that motivates the manufacturer to act actively under the most stringent conditions - to vary price levels, increase the scale of production, and look for new cooperation. This is the only way to increase the company's competitiveness.
- Distribution. The distribution of enterprise income is carried out taking into account the contribution to economic activity.
- Test. Competition controls market power and gives a potential buyer the opportunity to buy a product or refuse to purchase it in favor of cooperation with another manufacturer. If a sufficiently high level of competition is created in the market, then prices will be as objective as possible.
What does this look like in practice?
Businessman Petya sold oranges at an unreasonably high price, so he had a minimum number of sales every day. This was due to the fact that his direct competitors were selling oranges ten rubles cheaper.
In order to somehow increase sales, Petya decided to lower the starting price and compete with his opponents. After this move, orange sales doubled.
2. The importance of competition in the modern economy
Competition in a market economy is very important. In competition, leaders, challengers, followers and newcomers are distinguished.
From an economic point of view, competition in business guarantees the creation of more comfortable conditions for the purchasing side. The intensity of competition for a particular product group is determined by the number of competitors and the chosen strategies.
The positive aspects of competition that affect the economy include:
- Intensifying the development of STP (scientific and technological progress).
- Stimulating the response of product manufacturers regarding changes in consumer demand.
- Averaging wages and profit rates.
- Meeting consumer demand.
Economic competition forces producers to use innovative technologies in the production of products. This approach guarantees an improvement in the final quality of the product.
Responding to changes in consumer demand ensures cheaper production costs and ensures that prices stop rising.
However, despite everything positive points, competition in the economy can have bad influence, such as:
- it is possible to create business instability;
- creating conditions for inflation and unemployment;
- there is a possibility of illegal actions of competing companies;
- industrial espionage;
- struggle for qualified specialists;
- underutilization of production capacity during recessions.
Example
An employee of company “K”, on behalf of management, got a job on the staff of a competitor company. During the two months that he worked in the new company, the employee studied all the working mechanisms.
After dismissal at will the industrial spy returned to his previous place of work and described to his managers the features of the functioning of competitive production. As a result of such a raid, Company K managed to increase the volume of products produced and, accordingly, profits.
IN this moment With similar phenomena Companies fight by concluding a trade secret agreement with their employees.
3. Types of competition - perfect, imperfect, monopolistic, pure and other types of competition
Competition is classified according to various criteria. Here the scale of development of this phenomenon is taken into account, the fulfillment of the conditions of competitive market equilibrium is taken into account, and the ratio of demand to supply is analyzed.
The types of competition are described in more detail in the table below:
| № | Classification sign | Types of competition |
| 1 | By scale of development |
|
| 2 | By the nature of development |
|
| 3 | Depending on the fulfillment of the conditions of competitive equilibrium of the market |
|
| 4 | Depending on the relationship between supply and demand |
|
| 5 | Depending on the ratio of the number of business entities |
|
| 6 | Depending on the needs underlying the product |
|
Despite this a large number of variations of this phenomenon, competition can be realized in two different forms - intra-industry and inter-industry. The latter arises between different enterprises and is expressed in the redistribution of capital between industries.
An imperfectly competitive market presupposes a monopoly in pure form, as well as oligopoly and monopolistic competition.
Among the main features of an absolute monopoly, the following features should be noted:
- the uniqueness of the product being sold;
- one seller;
- monopolist price control;
- market power of one company.
Competition and monopoly are opposite concepts. However, under certain circumstances, the possibility of so-called monopolistic competition may arise. Here, manufacturers can offer similar product sales models that are not identical.
What does this look like in practice?
Each firm that is a monopolist in a certain direction has monopoly power over own goods- it can change price indicators regardless of the actions of competitors.
We conducted a survey among 12 businessmen we know and found out how they identify their competitors and what they do to get ahead of them.
Product competition has a very positive effect on the quality of products.
To stand out from the general stream of manufacturers and increase the existing customer base, modern companies must be able to exist in the conditions of created competition.
You can increase the level of competition in various ways.
Tip #1.
Study consumer demand over the long term
Long-term demand dynamics are a fundamental factor in making decisions regarding investments to increase production capacity. Promotion this indicator
may indicate the feasibility of searching for new sales channels and updating the product line. A decline in consumer demand in the long term indicates the need to reconsider the company's chosen development strategy.
Tip #2. Embrace technological innovation Outdated production technologies negatively affect production volume and quality of goods. To increase competitiveness, it is necessary to resort to the implementation of technological innovations that are aimed at producing goods
High Quality
while minimizing costs.
The innovation factor allows us to minimize costs at the macro level and contributes to the optimization of the production process.
Tip #3.
Use marketing and pricing technologies wisely
Marketing innovation refers to the sale of existing products using new marketing methods. We have already covered this in a separate article.
A detailed analysis of the most effective marketing technologies entails an increase in consumer interest and ensures a reduction in costs per unit of goods. Particular attention should also be paid to studying the pricing process. Tip #4. in the shortest possible time. Improving the qualifications of employees in the future has a very positive effect on the quality of the company’s services. Thanks to this procedure, employees will be able to solve assigned tasks of any level of complexity.
Tip #5.
Analyze your competitors, study their strengths and weaknesses
The experience of competitive companies can be used when choosing a development strategy for your own enterprise. After a thorough analysis, maximum attention should be paid to studying their sides. This effective tool is called benchmarking. Systematic and detailed study experience of competitors and representatives of related industries will allow you to avoid possible errors , which were admitted by other market participants. Effective techniques
, which give the desired result, can also be used to your advantage.
Tip #6. Increase productivity and quality It should be noted here that an independent increase in production volumes cannot bring the desired result. To achieve a positive final result when using
this method , it is necessary to take into account the costs of the enterprise and the level of final profit. Organizing
manufacturing process
and when planning the volume of manufactured products, it is very important to ensure break-even of production activities. When increasing the volume of production of goods, do not forget about quality standards. Providing high-quality services or products will be the key to entering the foreign market and will raise the company’s image among buyers. Exit to
new level:
- sales allows you to create an additional amount of demand. This makes it much easier for companies to influence consumers and encourage them to purchase the product. Expansion of the existing sales market for manufactured products can be achieved in various ways
- Attracting new customers. This method involves notifying about a product or service to a category of potential buyers who have not yet heard about the company’s product range. It is also possible to attract new customers by expanding the geography of enterprise activities. Finding new ways to use the company's products. Even alone new option the use of manufactured products can increase sales volumes.
- Regular searches The main task of the manufacturer when using this strategy is to convince the buyer of a more intensive use of the products produced.
For example
The manufacturer of corn flakes convinced its customers that they would get great pleasure from eating a whole packet of cereal, rather than just half. Thanks to this move, sales levels increased significantly.
5. How to deal with competitors and who can help with this?
The development of competition pushes manufacturers to improve the quality of their own products. Only in this way can companies count on expansion client base and increased profits.
However, in order not to get lost among your direct competitors, you need to be ahead of them in everything. Below are the most common ways to deal with other manufacturers or service providers. 
Tips and ways to deal with competitors:
- Chat with your competitors. To communicate directly with representatives of competitive firms, you may need the help of relatives or close friends. The latter can play the role of potential buyers. It will not be possible to fully reveal all of your competitors' plans, but you will have a general idea of their actions in the near future.
- Interview clients of competitive companies. Sending out questionnaires or surveying people directly near the store can indicate the actions of competitors, which customers evaluate positively.
- Study the specialized press. Notes in newspapers about the achievements of competing companies allow you to monitor the development and success of other companies.
- Attend industry trade shows. As part of such events, all companies openly present new developments, demonstrate updates to their product line, and share other useful information with visitors.
- Analyze competitors' advertising. If competitors’ advertising works, then you can project such techniques onto your business. Particular attention should be paid to those advertising mechanisms that ensure the expansion of the client base. This tool in particular applies.
- Study competitors' websites daily. Every day you need to visit competitive sites and follow literally everything that is new - updating the news block, implementing promotional offers, updating the product line.
- Try competitors' products. You should definitely take advantage of the opportunity to try competitive products. personal experience. This is the only way to understand why customers prefer this company over yours.
- Collect printed products and CDs from competitors. All technical manuals, advertising brochures, catalogs and even price lists can be useful in achieving the final goal.
These steps will help you see the full picture of competitive activity and then take countermeasures to improve your business.
If self-study competitors is a problematic task for you, then the option of using the services of specialized companies that are engaged in commercial, marketing and economic intelligence is possible.
One of these firms is the Tornado detective community, which collects information and explores the operating environment of competitive organizations. Such business intelligence provides input for further strategic planning and is its basis.
6. Conclusion
Dear readers, let’s sum it up!
In this article, we introduced you to the basic concepts of competition and analyzed different kinds this phenomenon.
Competition is the basis of the mechanism of commodity production and market economy. The competition between goods and enterprises provides an opportunity for a potential buyer or consumer of services to make a choice in favor of the most acceptable terms of purchases and other types of cooperation.
We wish you success!
If you want to know something else on this topic, you can leave your questions in the comments and don’t forget to rate the article!
IN Lately Website owners often turn to us for help when competitors are trying to get out of the search results. The methods are different every time. Today we decided to talk about the three most popular ones. After all, as they say, forewarned is forearmed.
Method one. Screw it up.
Let's start with the most discussed and, in our opinion, least harmless method - cheating. More and more questions about various cheats are coming to our Support Service. It would seem that it couldn’t be simpler - you cheated a competitor, the search engines noticed it, imposed sanctions - the road to the TOP is clear.
Most often, to disable a competitor’s website, they use behavioral factors and bulk purchase of links.
Bulk purchase of SEO links
Buying a bunch of the cheapest SEO links to a competitor’s website, thereby bringing it under Minusinsk, is a common scheme that comes to mind for many attackers. In very severe cases, 18+ topic queries are used as anchors, just to be sure.
We look at how many incoming links there are to a competitor’s site (any service like ahrefs.com will do), buy a little more bad ones, and voila!
I will say this, I saw one case when such a scheme worked. Although basically, these actions are useless and do not lead to Minusinsk.
How to protect yourself: It is enough to monitor the growth of the link mass (for example, with the help of the Yandex and Google webmaster). And if the growth of the link mass is not initiated by you, it makes sense to write to Yandex support from the Yandex.Webmaster account and warn them about it.
Usually Platons (Yandex support service) meet halfway and say, okay, don’t worry. As has already been said, in most cases these actions did not lead to Minusinsk.
Cheating behavioral factors
For cheating behavioral Yandex punishes by removing the site from the TOP-20 for up to six months. Prices are also not exorbitant - from 3 rubles per transition; Why not purchase behavioral boosters for your annoying competitor?
It’s also easy to track cheating; just check Yandex.Metrica regularly.
We look at: quantity and quality of traffic, bounce rate, time spent on the site, browsing depth, clicks on links and pictures. That's enough for this. If something seems strange and unusual to you, write to Yandex support.
How to protect yourself: not long ago we had suspicions about one of our clients regarding behavioral cheating of his site, so Yandex support staff checked and said that the reason was different, and this was not cheating. So don't be afraid to write. Dialogues have been constructive lately.
We wrote in more detail about behavioral cheating and protection earlier.
Method two. Virus.
If a competitor decides to do this, it means the game is on serious and you seriously annoyed him with something.
Every website can be hacked. Some are more difficult, some are easier. There can be many variations in how and how to harm a site.
Several cases that were seen one after another on the sites CMS Joomla, on the site on each page there is a hidden block consisting of external links to adult sites and other bad resources. At the same time, the site owner is not even aware of the existing problem.
But Yandex and Google may not immediately react to the presence of a virus:
But by the time they react, it will be too late.
How to protect yourself: regularly update your site management system, choose the most reliable CMS and don’t skimp on hosting. Check the site for viruses, for example, .
Method three. Content.
There are also many variations on the theme of causing harm through content.
Let's start with the trickiest one.
Results
As you can see, there can be many ways to harm a site, and this is not an exhaustive list. At a minimum, check your site for the shortcomings mentioned in the article; perhaps this will save you from the machinations of your competitors.
Well, whether to use this knowledge for evil or not - decide for yourself. I would advise using this time and money to improve your resource, for example,
If sales have begun to fall, or the company is significantly behind its competitors in this indicator, it’s time to find out the reasons and develop an effective market positioning strategy.
To beat the competition, the most important thing is to understand the needs of your customers
The first thing you need to do is understand key factors that influence consumer choice of product. Thus, according to research by The Forum Group, high price of a product causes buyers to abandon the purchase only in 15% of cases. The main reasons lie in the service offer - poor service (45%) and insufficient attention paid by managers to the client (20%). That is why you can often find companies on the market offering products at a similar price, while sales of one of them are an order of magnitude higher than those of a competitor.
Thus, a price reduction does not guarantee an increase in sales. There are also frequent situations when a company sells a similar product even more expensive (for example, hair shampoo or toothpaste) and, at the same time, more efficiently compared to competitors. This is due to the fact that she was able to correctly identify the needs of customers and correctly position her product on the market.
Based on consumer analysis, draw conclusions on how you can increase the value of the product for customers. Communicate to the consumer what additional benefits he will receive when purchasing the product. For example, by indicating a special unique functionality of the product.
Identify your key competitive advantage and briefly formulate it in terms of your USP (unique selling proposition). This should become the leitmotif of your marketing policy.
It is also important to understand what service factors are important to your customers. For example, you can sell cars at a higher price, but at the same time offer free set additional options, which competitors do not have. Or increase the period warranty service from one to two years.
Assess the competitive position of the product
Assessing the competitiveness of a product is also based on customer research.
The tasks of analyzing the competitiveness of a product are not only in assessing, but also in forecasting the competitiveness of products, as well as studying the factors that influence it.
In order for a product to satisfy customer needs, it must meet certain parameters:
- technical (properties of the product, scope of its application and purpose);
- ergonomic and aesthetic;
- regulatory (compliance of the product with current norms and standards);
- economic (price level for the product, its service).
Based on the analysis of competitiveness, it is necessary to develop measures to ensure the required level of competitiveness of products. For example, change the packaging of a product or improve its ease of use.
Analyze the activities of competitors
The reasons for the ineffectiveness of sales are in the very general view can be reduced to the low competitiveness of the product itself, or insufficient high level service relative to other market participants. Therefore, after you have determined the needs of customers, it’s time to analyze in detail the activities of competitors:
- evaluate their strengths and weak sides(market share, level of customer loyalty, etc.);
- become their client and look at the company’s work from the inside.
Based on the analysis, determine your own market positions and weaknesses and try to be one step ahead of your competitors.
Related article
Sources:
- How to beat your competitors in a crisis
Competition runs like a red line throughout our lives. We encounter it both in personal relationships and in work environment, in business, in interpersonal relationships. And every time we are faced with the same task - to be on horseback, go over the heads of all rivals and be the first to come to the coveted prize.
Instructions
First of all, you need to determine the ultimate goal for which you are fighting. Of course, you can ignore this step, because often everything is clear, but think about whether the goal you have set for yourself is the ultimate one? The roads on which we encounter competitors lead somewhere, and it is critically important for us not to bypass the competitor in the here and now, but to achieve results.
08.11.2001
Probably every business representative has something to tell about how competitors react to his successes. And for some, the competition ends very sadly: the loss of business and even life.
About the methods used by seemingly colleagues, an interview between a DK correspondent and a detective from one of the divisions of the Grant-Vympel group of companies, Sergei N.
These stories may seem vague to you,” said Sergei. - In fact, for those who are now in a similar situation, they are more than real. I am sure that many of our clients will recognize themselves in these stories, although, as we agreed, we will do without names and surnames.
Accountant spy
One of our clients was sent to prison by his competitors. As a result of this story, he lost everything: his company, money, was forced to sell his apartment and car, and was left with literally nothing.
He was engaged in shipchandler activities - bunkering of ships - current business for Primorye. At some point, he found himself without a chief accountant - the employee went on maternity leave, and he urgently looked for a new person. Competitors were not slow to take advantage of this. They created a certain situation, it was not particularly difficult, and substituted their own person as an accountant for our client.
Having got a new job and gaining access to documents, this lady immediately began leaking information to competitors. And all of it - that’s what happened main goal her employment. Then the new chief accountant arranges for the company to become a tax debtor. It is interesting that many companies can be on the list of debtors for years and get away with it, but the tax police immediately opened a case against this company. Events unfolded so quickly that it was simply strange. Without having time to do anything, the head of the company finds himself behind bars. During his absence, the chief accountant puts such “order” in the company’s documents that now the director “faces” a very real sentence.
At this time, a ship arrived in Vladivostok, the maintenance of which was to be handled by our client’s company. Seeing that the partners are unable to fulfill their obligations on time, the captain is at some loss. At this moment, another company very successfully appears and offers its services. The ship is safely refueled and it sets off on its voyage.
We had to work very hard to get our client out of jail. To avoid another arrest, he was even forced to go to a mental hospital, and there, as you understand, it is not much sweeter than in prison. And in order to pay the tax debt, he had to sell everything he had.
If the business is family, but the family is not yours
In general, the use of law enforcement agencies to deal with more successful competitors is common in Primorye. For example, the previous administration of the region dealt with people who interfered with the family business of big bosses. But this is what happened this year with a group of our friends who dared to do the same thing as a close relative of one current official.
In fact, the company of our friends and clients has been working in this market for many years, moreover, over these years the company has managed to become the largest in this type of business in the Far East and is deservedly proud of its reputation. This year began for the company with a tax inspection that lasted a month.
Businessmen know what it is; in fact, the work of the accounting department was paralyzed for a month. Please note that this check did not reveal any violations. Nevertheless, two days after its completion, a higher tax office comes to the company with an inspection. The second inspection, which also did not reveal any violations, lasted another month. The accounting department is paralyzed again, the company still has problems for a whole month, it cannot respond to partners’ proposals as quickly as before.
The company's employees did not find it funny at all when, a week after the end of the second inspection, a third came to the company - this time from the regional tax office. The company, in which colleagues were unable to identify any violations over the previous two months, was painstakingly checked by employees of the regional tax office for another month with the same result. After that, people from the securities commission come to check the company, whose form of ownership is registered as a closed joint-stock company, and... that’s right, for another month the company’s accounting department devotes its time to people from this commission.
Other events are happening in parallel. The company has outlets in different areas of the city. At the same time, local police officers come to each of them and issue fines for the fact that after a snowfall (this happened in February) the snow was not removed from the territory of the company's representative office. Then firefighters come to all these points. After them, an investigator from one of the police departments appears at the main office of the company, she takes several copies of the product (it must be said, very expensive) and declares that there are no certificates for it. When they try to show her certificates and explain something, she literally covers her ears with her hands and leaves with “samples seized for examination.”
A smaller company simply could not withstand such pressure. After our friends turned to us for help, we took countermeasures. Let's just say that we also have connections in law enforcement agencies. Seeing that the company was resisting, the enemies retreated.
It’s funny that the Moscow company, with which a relative of the Vladivostok official collaborated, signed an agreement with the company of our friends after this whole story. And on very favorable terms for them. Apparently, people realized that if the company survived after such pressure, it means they can do business with it.
They ordered a murder
This client was referred to us by a psychologist we knew, to whom this man ended up after a visit to a psychic. It was there that he first went with his problems. Fortunately, people turned out to be quite smart. Maybe this is what saved our client’s life. I still remember his square eyes and red hair standing on end. The first thing he said was: “They want to kill me.” In history, there really was a real killer with a weapon, hired for money, discharged from another city, and a real threat to life.
Three people worked in this area of business in Vladivostok, but they could not divide the market and had been seriously at odds for a long time. Unfair competition as a result of this hostility escalated into war. Moreover, there were no winners in it, because all its participants were so carried away by the idea of crushing a competitor that making their own profit ceased to matter. For example, in order to attract a competitor’s clients, they dumped to such an extent that the prices for their services fell below zero. It was such a passion that one of the participants in this war at some point thought that our client had “ordered” him. He decided to get ahead of him and himself ordered the murder of our client.
We managed not only to prevent bloodshed, but even to unite seemingly irreconcilable enemies. These two became our clients. We were able to convince them that a bad peace is better than a good quarrel. We persuaded them to follow our recommendations. Today, firms continue to operate in the market. One of them took up supply, the second became a carrier, and together they formed serious competition for the third businessman.
Do you know who your assistant is sleeping with?
Problems associated with unfair competition are only a small part of those that company managers face if they do not care about the economic security of the company.
It is interesting that many people still understand security as the physical protection of their person and the presence of a person on duty at the entrance to the office. Meanwhile, one should not underestimate the capabilities of economic intelligence. And, before concluding an agreement with someone, or even better, before entering the market at all, you should study the situation yourself or with the help of specialists. By the way, our group of companies provides similar services. Sooner or later, everyone comes to the conclusion that preliminary collection of information is necessary. And not only about clients and prospective partners, but also about employees. It’s a pity that people usually begin to understand the need for this after something has already happened.
For example, at the beginning of my career, I worked as the head of the security service in a large coastal company that produces and sells drinking water. The boundless gullibility of the company's managers was simply amazing - not to be interested in those to whom you give goods for sale! When I tried to introduce a basic survey with the goal of simply getting to know the people who work for the company, I was met with misunderstanding. And not only from the side of the company’s personnel. It should be noted that women especially protested, who were outraged by “digging through dirty laundry.” In fact, I was not going to find out the details of my personal life - who sleeps with whom, etc., although this, you see, can sometimes be important. But even the company's leaders believed that the security service should only deal with security. It was because of this that I left the company.
Life has confirmed that I was right: how many people were dragged from the enterprise because of this carelessness. People stole millions of rubles, the luckiest of them left Vladivostok long ago and used this money to get a good job elsewhere.
Let's talk about the positive side.
There is no need to be afraid of competition
It’s easiest to say in the heat of emotional weakness: competition reduces the price level in the market, makes better for clients, but does not benefit my business because it reduces revenue and profit.
But let's look at it from another perspective: what advantages does competition give you and your business? When will you understand positive sides, you can use competition to your advantage by strengthening your offering to the market and finding new solutions.
Change your internal psychological attitude towards her. Competition is a reason to find new ways, it is an environment in which you become stronger. Competition forces you to think, fight and survive.
Many things in the world, including your success, depend on your inner mood, on how you perceive them: as bad or as potentially good. Competition is no exception. If you see it as evil with 100 percent of your consciousness, it will surround you, weaken you and kill you.
But if you see a challenge in any problem, you see an opportunity to learn, become stronger, come up with something new, something more perfect (which your competitors don’t have) - this can be your strength. And you must use this power.
Competition keeps you on your toes. Doesn't let you rot
What is the worst and most unprofitable competition option? That's right, price. This is the final stage, when weak companies around could not find something to attract and interest the client, they gave up and began to use the last argument: price.
Should you go into this abyss with everyone else? Think about it. There is always a fallback, there are always alternative paths. Which?
For example, a shift in positioning, presenting your product and services to the client from a new, unexpected (not the same as others) side. Creation of new functionality for a product or service. Niching, that is, leaving for more narrow markets with special offer and special features. After all, entering new markets without waiting for the price death of the one you're in now.
1) Raise prices. Yes Yes exactly. When everyone is going to the bottom of the market, go against them, go to the top, more expensive part. After all, it seems that space is being freed up there...
2) Conclude partnership agreements with your competitors. After all, what’s wrong if you make money by selling your competitors’ products (expanding your line of offerings). After all, this will increase your turnover. Or if you can't sell something to a certain client, why not offer to buy it from your competitor for a certain percentage?
3) Well, once again: create something new and unique trade proposal. It really works. Show normal in new wrapper– this will not only help attract fresh market interest, it will help position you from the general mass of competitors’ offers. Does everyone make products? Add services. Does everyone offer the same services? Make a product out of them, add a little something new, and you can already be different from others.
It is clear that there are no recipes that work 100%
Somewhere this will work. Somewhere not. But the main thing you need to understand about competition is that it is not bad, it is good. This keeps you on your toes and forces you to constantly monitor new trends, niches, markets, your positioning, your offer, product lines. And, of course, come up with something new.
It is quite possible that, once again, having come up with something new, you will create a new niche. Perhaps you will go to new market, with new opportunities and money. And then you will thank this now hated competition very much.
The main thing is not to relax. And think positively. Using competition without letting it control you, your mind and your business.
Here's the first step you can take right now
Ask yourself: How can we benefit from this situation now and in the future?
Second step - come to the Andrey Parabellum Business Conference
Take a look, here are some of the conference speakers:
