How to promote an article to the top 10. Why article promotion works. Selecting relevant keywords

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Remember how teachers at school chose their favorites? The physicist singled out the cheerful ones, and the biology student gave A's only to the stubborn and silent ones. It was something like natural selection for a place among the best. Just no murders.

Why am I saying this? And what’s more, if you replace teachers with the well-known search engines Google and Yandex, and the class of teenagers with millions of sites striving to get to the first page of search results, then everything will become simple and understandable.

To be the best among your classmates, you need to know the levers of managing teachers, and in order to quickly promote your site to the top of the search results, you need to understand how it is formed, what it depends on and be a little sorcerer.

In this article I will tell you a few basic things about how to independently bring a website to the top 10 for a request, promote separate page or an article from your resource. I don’t promise any magical spells, but useful knowledge is welcome.

The best of the best: how is the search results page formed in Google and Yandex?

Depending on their relevance to a particular request, sites are located in a certain sequence on the issue page.

Some guys become extremely popular due to their place in “ hot ten“, and some move to the very depths, where no one sees or knows them, except the creator, of course.

SERPs of Google and Yandex are completely different. If you are number one in one search engine, then in the second you can while away your days on the fringes.

Why is the world so unfair? The thing is that search engines use different ranking algorithms and determine relevance in their own way pages.

And your website must satisfy the expectations and wishes of each of them in order to be popular everywhere.

Let's try to figure out how Google and Yandex index sites, what they pay special attention to, and what they don't notice.

Find me if you can: what is the difference between promotion on Google and Yandex

Let’s dwell on the most striking moments that distinguish the specifics of bringing a site to the top in different PSs.

• Regularity of updates

Frequency (issue updates) is a key concept in the work search engines. In Google, everything happens quite dynamically, thanks to the implemented “Caffeine” algorithm.

Yandex is slower, so it changes the results only after certain updates. Although Lately Due to the increase in the capacity of the equipment used, updates occur almost every three days.

Highlight:

• text;
• reference.

• Regional reference

To attach a site to a specific Google region provides much fewer features than Yandex. Making a link to a specific country will not take much time, but more precise geo-referencing of a site to a specific region is carried out in three ways, each of which has its own nuances and difficulties.

Yandex, on the contrary, is more attentive to such details. Become the most popular by request"sale of martens in Voronezh" quite simple. However, if you want to sell furry pranksters throughout Russia, it will be more difficult to reach the top.

• Unique content

Remember a few important things:

• Do not neglect the rules of Russian spelling and punctuation. Write without mistakes.

• Don't chase direct entries. Create readable and useful texts for people.

• Create something unique. And not only in technical terms, pay more attention to the information component, make your commercial offers different from those posted by competitors. An interesting presentation form will be a definite plus.

By the way, both PSs are punished for low-quality content. In Google you can get under the “Panda” filter, and in Yandex - under the “AGS”. However, in the first case, this requires placing non-unique content on almost all pages, but in the second, you can be subject to sanctions even for poor-quality rewriting or the use of a synonymizer.

• Promotion for low-frequency queries

The presence of good and unique text in Yandex ensures almost automatic promotion according to LF. Just don't forget to write them down.

It is almost impossible to capture Google traffic without using links. Quality content in this case, that’s not all. The system will most likely send such pages for additional indexing, which will deprive you of clicking on them.

• Links

They must be of high quality from reputable resources. Their mass must be increased gradually, fearing a reference explosion and falling under the filter. Don’t want to write petitions to Platon Shchukin in Yandex on demand? Then don't be cunning. You are a good person.

Some general recommendations that will help you successfully bring your site to the top 10

Let's look at the general points that you will have to pay attention to Special attention, if you decide to storm the top of the PS ratings.

The beginning of the beginning: domains, URLs and webmasters of all trades

• A good website is an accessible website. If it is new, then take the time to open it for the index. It often happens that leaving a checkmark in the admin panel leads to serious problems.

• Tell search engines about yourself. If your resource has a lot of pages, then use Addurilka, and if there are few, run a page crawl in Google and Yandex webmasters.

• Be sure to check how the resource pages work and whether all links are accessible. Otherwise it will interfere with indexing.

• How many travelers would not freeze in the ice of Antarctica if they had accurate and detailed map. Compose good map site. Read how to do this . You can follow the classics and construct it in HTML, or you can use Google Sitemap like a rebel. Moreover, search engines love it too.

• Old sites are reliable sites. PSs love sites that have had time to live and accumulate some experience. If you purchase Domain name, then find out everything about it using the Whois service.

• Are you afraid of surprises from the past, for example in the form of PS filters? Use new sites, just remember that they will require indexing large quantity time. The baby needs to grow up.

• Both Google and Yandex love fast people. If your site's pages load slowly, then prepare to lose rankings. Loading a page for more than 7 seconds will destroy your dreams of getting into the top.

• Pay attention to Top-level domain. Let's decipher it more clearly. Search engines love old sites, old links and domain zones high level. The older and more authoritative they are, the better.

• Dynamic URLs and IPs are bad. Robots don’t like them and index them poorly, which prevents you from bringing your site to the top of both Yandex and Google

Keywords, appearances, passwords and site language

We need to start with a definition semantic core. What it is? This search queries, which will allow you to find out how your potential visitors are looking for you. You will be required to collect query options that will form the theme of your resource and help you sell your product or service.

Do you want to sell martens? Sell. However, it is better to tell how to feed them, how many times a year they molt, when they mate and what kind of character these guys have, in a blog on your website, attracting thematic traffic. If you are selling, then talk about why it is worth buying martens from you and not from a competitor.

You'll have to work hard to do everything right. You need to select keys not only in Wordstat. Don’t forget to look at how competitors are promoting there using Keys.so, SpyWords or Key Collector; by the way, we tell you how to do this in more detail .

Pay attention to synonyms and word forms, do not miss the opportunity to collect more traffic.

Collecting and grouping requests is an entire art, so we have also dedicated a separate page to its connoisseurs.

Or use , created with you in mind, of course.

What to do when the keys are collected? Insert them correctly!

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