Trade in your old iPhone in exchange for a new one. What moments are very confusing, especially in Russia? How it actually works now

As you probably know, the site has long been cooperating with the i-Ray store, which offers Apple equipment affordable prices. Not long ago, it allowed customers to trade in their old device, pay the difference and purchase a new iPhone or iPad, just like at a car dealership when buying a car.

We decided to test the trade-in service, and to keep everything fair, we did not inform our partner about it. Instead, our authors created four mailboxes, from which they contacted the store for an assessment of four completely different devices with the aim of returning them under the trade-in program. It turned out to be a kind of " test purchase": you can see its results below.

So, the first contender is black iPhone 5s 16 GB. Briefly described the condition of the device and attached relevant photographs.

The response from the store was not long in coming.

Good day, Sergey!

We can value your phone at 9,000 rubles. (for the device itself). If the phone comes with a set: box, Charger, cable, etc., the estimated cost will be 10,000 rubles. Provided your iPhone is 100% operational.

Considering that you don’t have to sell your iPhone at flea markets, the risk of meeting scammers is zero, and we’ll save time; the price is quite reasonable.

We decided to launch the iPhone 5 with a capacity of 64 GB next to iPhone purchases 6s of the same capacity. Photos taken in different places on different devices so that we won't be discovered.

i-Ray specialists described in detail how much you can rent out the “old man” for, and how much you will need to pay extra.

Good day, Natalia!

We can value your phone at 6,500-7,000 rubles. (for the device itself). If the phone comes with a set: box, charger, cable, etc., the estimated cost will be 7,500-8,000 rubles. Provided your iPhone is fully operational.

Apple cost iPhone 6s 64GB Silver (Silver) — RUB 46,499. Accordingly, the additional payment for iPhone 6s will be: 38,500-40,000 rubles, depending on the configuration of your phone.

For the purity of the “purchase”, this time we decided to hand over the iPhone to trade-in iPad Air first generations. The procedure is the same - text with a description and photographs, spelling was deliberately neglected.

Store response:

Good afternoon, Victor!

We can estimate your iPad at 14,500-16,000 rubles. depending on the device configuration. Provided the tablet is fully operational.

The surcharge depends on the choice you choose iPhone models 7Plus. Please specify the memory capacity and color of the iPhone 7 Plus that you are interested in?

Finally, we tried to donate an iPhone 6 with 128 GB from one of the authors.

And we received a prompt response:

Good afternoon, Vladislav!

We can value your phone at 23,000 rubles. (for the device itself).
If the phone comes with a set: box, charger, cable, etc., the estimated cost will be 24,000-25,000 rubles. Provided your iPhone is fully operational.

The cost of Apple iPhone 7 128GB Silver (Silver) is 57,999 rubles.
Accordingly, the additional payment for iPhone 7 128 GB will be: 33,000-35,000 rubles. depending on the configuration of your phone.

Once again, please note that the i-Ray store was not aware of our experiment, so the results are the most honest. And if you also want to save your time and nerves and trade-in your device, follow the conditions that. Subject to exchange following devices:

• iPhone 5, 5c, 5s, SE
• iPhone 6, 6 Plus, 6s, 6s Plus
• iPhone 7, 7 Plus
• iPad mini 3, iPad mini 4
• iPad Air, iPad Air 2
• iPad Pro 12.9, iPad Pro 9.7

https://www.site/2017-07-28/apple_zapustila_trade_in_v_rossii_proveryaem_vygodno_li_eto

Apple launched trade-in in Russia. Let's see if it's profitable

Jaap Arriens/ZUMAPRESS.com/Global Look Press

On July 25, Apple announced the launch of a trade-in program in Russia - exchanging old iPhones for new ones with an additional payment. The first stores to join the project were Svyaznoy, re: Store, and M.Video is preparing. We tried to use the program on the first day, July 27, and found out that its conditions are so strict that it is more profitable to sell the phone on Avito.

The official Trade-in program started in the USA in 2013. Owners of outdated phones were offered to return them and receive a discount on new phone. The official Apple website has specific discounts that a user can receive by returning a certain model. For example, for an iPhone 5 you can get 45 dollars (2,700 rubles), and for an iPhone 6S Plus - 260 dollars (15,600 rubles). There is a note that the price may vary depending on the model, but there is no exact calculation of how much you can get for a phone with a certain memory size. Back in 2013, American portals wrote that users most often use a similar service on Gamestop, Gazelle and Amazon, which have their own trade-in. However, the news about trade-in Apple in Russia became one of the most discussed last week.

In Yekaterinburg, the trade-in program can be used in seven stores: three points of the re: Store network and four points of Svyaznoy. The re:Store is held trial period promotions from July 22, 2017 to August 13, 2017. Svyaznoy claims that the promotion is unlimited.

The promotion on both networks includes iPhone 4, 4S, 5, 5S, 6/6 Plus, 6S/6S Plus, 7/7 Plus, SE. You can buy smartphones starting from the sixth model at this promotion. You can only exchange one phone for another, return it old model after the transaction is impossible, and the cost of the new phone should not be less than the cost at which old phone will be redeemed. A new phone cannot be purchased in installments or on credit. You cannot get money for the phone you trade in - only another device.

Requirements to appearance The phone being handed over for trade-in is hard: the device should not have chips, cracks, deep scratches, it must be fully functional. Svyaznoy admitted a couple of small scratches or abrasions on the case. In addition, the smartphone must be purchased from an official Apple representative in Russia. For example, if you purchased a phone from a licensed store in China or even in the USA, you will not be able to exchange it in Russia.

An external inspection of the phone in the store is carried out by a Svyaznoy employee. For example, he immediately refused to accept our broken iPhone 5 with glass replaced several times. If the phone looks decent, then remove the SIM card from it and connect it to independent program, which automatically scans it, checks IMEI number and other indicators. Based on this, its cost is calculated - unlike in the USA, here it is always different. The procedure can take up to half an hour, but the program scanned our 32 GB iPhone 6s in a few seconds.

The program valued the phone, which is less than six months old, at 10,492 rubles (it was purchased for 44 thousand rubles). The program states that discounts on new phones under the program can be up to 30%. iPhone 7 Plus 128GB (latest and expensive model V Apple line) in Svyaznoy costs 62,990 rubles. Under our conditions, the discount on it will be 16.6%.

Even the seller at Svyaznoy, whom we contacted, advised us not to use the trade-in program, but to sell the phone on Avito. For example, broken old iPhone 5, which was abandoned under the program, can be sold on the service for 5-7 thousand rubles, and an iPhone 6s can be sold for a price close to the store price. iPhone 4s broken screen a year ago you could sell it for 8 thousand rubles within half an hour.

Telecomdaily CEO Denis Kuskov believes that the program can increase Apple sales in Russia up to 10%, since this is “ good way attracting attention to the brand’s products and increasing the loyalty of its regular customers,” Vedomosti wrote. But he also noted that the success of the program will depend on the size of the discounts. For now, it is more profitable for users to sell phones from person to person. Svyaznoy apparently understood this and began to provide additional discount 1000 rubles per promotion.

In order to exchange an iPhone for a new 5S, regardless of whether it is under warranty or for a fee, the following conditions must be met:

• ● there are no traces of the device being opened;
• ● all parts are completely original;
• ● the phone is not stolen;
• ● iCloud Find My iPhone feature is disabled;
• ● the phone is certified for sale in Russia;
• ● the device was purchased in Russia.

If the device was purchased from an official Apple representative in the Russian Federation, they did not try to repair it themselves or from “gray craftsmen”, paid and under warranty exchanging iPhone for a new one 6 | The 6S won't be a problem. If the device was purchased abroad, nuances will arise, but the exchange of devices purchased outside the country is also possible.

Official exchange of iPhone for the new 8 | 8 Plus under warranty and paid

Owners latest models Before replacing an iPhone, you need to find out the certification of the device (in most iPhone exchange services last generations is possible only for Rostest devices, but in ours we even change American models). You can check it yourself using the serial number on the Apple website or with the help of the center’s employees.

If the phone is intended for the European or American market, a paid exchange of the iPhone for the new X will have to be done through intermediary centers. We will ship the phone to the EU for an additional fee. There, at partner centers, the iPhone is exchanged for a new one. After which it is sent by mail to the owner.

It is worth noting that, unlike warranty service, replacement occurs not only in the country in which the device was purchased. An iPhone purchased in America will be exchanged through our service.

I think you know when it’s a pity to throw away old things or give them to someone for free and they accumulate in your home. This happens by various reasons- something is dear to the heart and evokes pleasant memories, but something is dear to the toad, who categorically does not want to give this thing away for next to nothing :)
But in any case, no one wants to turn their home into a warehouse, and in the end we will end up parting with the item. But it is not exactly.

I have a 10-year-old iPod and my very first iPhone in my desk drawer. I am sure that if you rummage through your closets, you will also find quite a few electronics. Why am I telling this? Yes, because you came here so that I could help you find a compromise with the toad!

You know what it is Trade-in program? For those who don’t know, this is an exchange of old junk for a new one with an additional charge. Most often this applies to cars, but we at Fix-me thought that for Apple technology trade in is no worse and why not help people exchange their old iPhone for a new one with a small surcharge!
Somehow suspiciously good, right? Surely you have a whole bunch of questions? Let me try to answer all questions and dispel all doubts :)

If you are too lazy to read/you are our regular customer/you believe everything they write on the Internet, then you can immediately proceed to drawing up an application to buy back your iPhone or exchange it for new model. To find out how many pennies you need to pay extra for an iPhone X or another model, you just need to.

What devices can be returned or exchanged for new ones under the Trade-in program?

The program currently includes:

• iPhone 5s, SE, 6, 6 Plus, 6s, 6s Plus, 7, 7 Plus, 8, 8 Plus, X;
• iPad 3, 4, Mini 2, 3, 4, Air 2, Pro 12.9/9.7/10.5;
• Apple Watch S1, S2, S3.

In the near future we plan to add:

• Macbook Air 11, Air 13, Pro 13, Pro 15 since 2010, Macbook 12;
• iMac.

Can I trade in many devices?

We will exchange or buy back any number of old or new iPhones, iPads, Apple Watches, even a whole bag!

Is it possible to exchange an iPhone 6 for an iPad Pro?

Yes! It is not necessary to exchange iPhone 7 for iPhone X, you can exchange iPad for Macbook, old Macbook on Apple Watch, etc., almost any exchange options are possible.

What affects the final cost?

Model and memory capacity, set, external and internal condition, age. Not yours, of course, but the devices;)
Many people are very worried that many trade-in services in Moscow, including official ones, by mail or phone call one amount of additional payment or payment, but in the end it will be more or less. With us, this can only happen in two cases - if a nuance or defect is discovered that was not previously discussed, or if the phone is not a “native” factory assembly (the so-called refresh or refabrication) or a copy/model.

In which cities and regions do we operate?

We are located and carry out Trade-In only in Moscow for now.

How to use the Trade-in program?

Nothing super complicated is required from you.

Method number 1, for lovers of an active lifestyle.

You choose the Fix-me office closest to you, take with you the phone or other device that you want to return or exchange, and come to us. If you have a receipt/box/charger/headphones, then life is good, your phone will be valued at the highest possible price. If you don’t have the kit, it’s okay, life is still good and the phone will be valued at 97% as expensive as possible!
Next is a matter of technology. Our technician will assess the condition of the phone and kit, listen to your wishes about a new phone and make you an offer that you can’t refuse;)

Method number 2 for the lazy and busy.

If you are too lazy to go or deadlines are pressing. While our programmer is sitting in the basement without food or water developing a system for remote online assessment of the value of your iPhone, you can make a request for redemption or exchange. To do this, you will need to fill out a short form; it will take no more than 5 minutes. It will need to provide the following information:

1. Phone model, memory size and color (For example: “iPhone 6, 64GB, black”)
2. Contents (For example: “Receipt, Box, charger, headphones” or “No kit”)
3. Was the phone repaired, and if so, what was repaired? (For example: “the screen was changed” or “It was not repaired”)
4. What device do you want to exchange to? (For example: “iPhone X 256GB, white)
5. IMEI or serial number, this is desirable, but not required
6. Phone number if you would like to receive advice by phone. This is also not necessary

Once we receive your application, we will immediately offer you the best option purchase or exchange at Trade-in and we will agree on the time of your visit.

What are the benefits of exchanging Apple equipment in Trade-in?

1. Time. You don't need to waste time posting ads on different sites. You don't have to wait days, weeks or months for your phone or tablet to finally sell.
2. Convenience and safety. There is no need to communicate with potential buyers and receive SMS “I’ll pick you up for the hay right now”. There is no risk of being deceived by scammers who Lately distributed on all trading platforms.

What device will I receive after the Trade-in exchange? Is there a warranty for the new phone?

You will receive a new phone; you can choose from Rostest or Eurotest. All devices are packaged and not activated, have worldwide guarantee from the manufacturer 1 year. The guarantee can be used at any authorized service center Apple.

Why do you need trade-in at all?

The trade-in itself is very convenient service. Involves additional payment for new product taking into account the delivery of the old one. Apple in Russia has periodically held such events in the past in the form of promotions: in 2014, this promotion was launched by Eldorado, later by Euroset and DNS and others. This allows you to “bind” the client to you in order to solve problems with updating the model range.

What is the essence of this new trade-in?

Accurate trade-in conditions There are no partners on sites. Will they replace an iPhone with a broken speaker or microphone? What if I changed the battery (which almost 50% of iPhone users do)? What if I damaged the device?

You will not know the amount for which you will sell your model until you come to the store with a passport.

Svyaznoy says that the promotion is unlimited, while the re:Store website indicates the validity period until August 15. The promotion is valid throughout Russia.

How is this announced on the partner’s website?

“The promotion is valid for purchases in retail stores and when ordering in an online store, subject to pickup. You can trade in iPhone 4 and newer, and purchase iPhone 6 and newer. The iPhone you turn in must be purchased from an authorized partner Apple in Russia.

Can take part in the action individuals who have reached 18 years of age.

To find out possible size discounts, you need to go to any retail store with your passport and iPhone. When purchasing on promotion iPhone design installments are not possible, but credit is available. The promotion cannot be combined with other discounts and special offers. bonus program valid only for accrual purposes; bonuses cannot be written off.

The quantity of goods participating in the promotion is limited. The company reserves the right to terminate the promotion early,” the website says.

How does this actually work now?

The cost of trade-in is calculated individually and only upon inspection in the store. The iPhone must work, must be purchased only from an official reseller in Russia, and must not have chips or cracks. All of Europe, America and Asia are passing by.

They accept any iPhone, starting from iPhone 4. Price range: from 500 rubles. (iPhone 4) up to 25,000 rub. (iPhone 7 Plus 256).

On site, a store employee visually inspects the device. Then the device is connected to a computer, which reads data from the iPhone and communicates with Apple servers. Apple returns the discount amount in rubles or reports a refusal.

The iPhone is not disassembled. The server does everything for the employee, and the amount is calculated based on the data received by the computer. A trade-in agreement is drawn up on the spot, in which the owner agrees to all the conditions, confirms the transfer of the device and waives claims.

On an old iPhone, the Apple ID is disabled, the password is removed, Find My iPhone is disabled, and all information is erased. The owner selects the iPhone model to which he wants to exchange it.

For this model, immediately after signing the contract (on the spot, you can’t leave to think, you can’t get a gift card or a discount certificate) a discount is given, equal to the sum, which the server displayed to the employee.

What could be the benefit of this trade-in?

This offer is definitely not for those who would like to save money on purchasing equipment. They will be of interest to buyers who are afraid to sit on flea markets and bulletin boards, so as not to run into money or scams. Speed ​​is also important here: in 30 minutes you sell your old iPhone and get a new one with an additional payment.

What moments are very confusing, especially in Russia?

Prices for old devices are very much lower than the used equipment market. Having a quick look at Avito and other trade-in services, you understand that the price for old device unprofitable.

For example, the calculation for old iPhones is as follows:

• Apple prices an iPhone 7 Plus 256 GB in perfect condition at 25,000 rubles (on the spot)
• DamProdam buys iPhone 7 Plus 256 GB in perfect condition for 37,000 rubles (pay immediately)
• On Avito they offer an iPhone 7 Plus 256 GB in perfect condition for 40,000 rubles (the sale process will take time)

An iPhone purchased under the trade-in program from Apple partners does not have an installment system (when upon purchase new iPhone you take installments for 6-12 months and make payments without interest). You don't get real money for an old device, only the estimated value, which can be applied towards the purchase of a new iPhone. There is no talk of any online service.

Why was the trade-in announced right now?

The release of the 8th iPhone model is approaching. Apple is trying to sell as much as possible number of iPhones 7, as well as “warm up” the audience before the release of the 8th iPhone.

Oddly enough, in 10 years since its release first iPhone“Cultural” trade-in has not appeared in Russia. Almost always the only option is to sell your old iPhone- these are bulletin boards and acquaintances. Well, there is always the option of giving it to someone close to you (anything is better than recycling).

How does trade-in happen in the USA at the Apple Store?

In the US, the iPhone “buyback” program and its subsequent replacement with a new model operates in all Apple brand stores.

Apple itself does not process used devices handed over as part of trade-in: they seem to be farmed out to Brightstar (which deals with distribution, repurchase and trade). There are no official data, but that’s what they say behind the scenes.

The prices at which they buy phones are low. For an iPhone 6 with 64 GB in excellent condition, in terms of rubles they give a maximum of 9000. What?!

For “below average” condition, Apple is only willing to offer “free disposal.” The condition itself can only be diagnosed in the store.

What other options are there for trade-in of Apple equipment in the States?

Also popular in the USA third party services trade-in, which are ready to offer more profitable terms. The biggest players are Gazelle and Glyde.

In this segment, they also work on the sell or trade-in principle: the owner indicates the device parameters, condition and equipment, then the service shows the cost online. It's like CarPrice, only about phones. And the price is not from start to finish, but clearly defined.