Change your old iPhone to a new one. Apple has launched a program in Russia to exchange old iPhones for new ones with an additional payment. What is trade-in

Everyone knows that Apple replaces broken smartphones with new ones for users completely free of charge if the cause of the breakdown is a manufacturing defect. It is possible to replace an iPhone from an Apple representative under this program only if the smartphone itself was purchased in the country in which you want to replace it.

If you bought your device in an unofficial store, online store or from a retailer, then you can also replace your iPhone using this program, but in this case some difficulties will arise. You won't be able to replace your iPhone with a new one if the damage was caused by the device falling or getting wet. In addition, this type of warranty does not apply to devices whose warranty period has expired.

At the PlanetiPhone service center, you can always replace your broken iPhone, no matter for what reason, with a new one at an additional cost. You can find out more about the cost of the surcharge in the table above. We replace absolutely any iPhone model with similar new ones. In some cases, the timing and price of replacing the device are negotiated individually. As usual, the replacement period does not exceed fourteen working days.

If you bought your device in an unofficial store, via the Internet, brought it from abroad, it was given to you, and you have no idea where it was purchased and the breakdown was your fault - we provide a replacement service for a new iPhone. We will also replace your iPhone if your device’s warranty has long expired.

You can change your iPhone in almost any condition:

Our PlanetiPhone Service Center replaces the iPhone if there is no visible damage to it, as well as damage to the display and body of the smartphone. If the screen is broken or the motherboard has been repaired, then the process of replacing the smartphone with a new one at your additional cost will be negotiated individually. If there are small scratches on the screen from using the smartphone, then replacement is carried out as usual. Our service replaces smartphones that have failed due to moisture getting on them, after the devices have been dropped, or that have been damaged due to a voltage drop in the network during charging or after repairs in other service centers.

In order to replace your smartphone with a new one, you must first unlink it from your Apple ID and disable the Find My iPhone function. This is done in the smartphone settings. If your device does not turn on, then all these settings can be changed from your computer on iCloud.com.

Upgrading to a new iPhone is a common practice all over the world

Residents of the USA and Europe have been using this service from Apple for a long time. In addition, today the Cupertino team launched a new promotion where you can simply bring your old device to the Apple store and simply sell it.

This program was launched to ensure that recycling does not pollute the environment. For this purpose, the company’s specialists have created a special robot that completely disassembles any iPhone in just a couple of seconds, after which it is disposed of without harming the environment.

The day before yesterday Apple launched the Trade-In program in Russia, you know about this.

To understand exactly how it works, we went to the only place where this program is currently active - the re:Store. We need to figure it out, because the official terms are vague.

Spoiler: because they are unprofitable. For those interested, there are independent trade-in services where they give much more for an old iPhone.

🔥 Only now you can exchange any iPhone for iPhone X under special conditions - with a discount of 2000 rubles. on account of the surcharge.

For example,

iPhone X 256GB: 91 999 RUB 89,999
iPhone X 64GB: 79 999 RUB 77,999

The iPhone that is being exchanged for the promotion must be in good condition, with all working elements and without an iCloud password.

Which iPhones are accepted for Trade-in from Apple

For clarity, the following participants participate in Trade-in:

iPhone 4
iPhone 4s
iPhone 5c
iPhone 5s
iPhone SE
iPhone 6
iPhone 6 Plus
iPhone 6s
iPhone 6s Plus
iPhone 7
iPhone 7 Plus

Accept any colors and memory sizes. The iPhone itself must be in full working order, not drowned, with a working Touch ID, with an intact display.

The following models of any colors are offered for exchange with an additional charge:

iPhone 6 32GB
iPhone 6 Plus 128GB
iPhone 6S 32GB
iPhone 6S 128GB
iPhone 6S Plus 32GB
iPhone 6S Plus 128GB
iPhone 7 32GB
iPhone 7 128GB
iPhone 7 256GB
iPhone 7 Plus 32GB
iPhone 7 Plus 128GB
iPhone 7 Plus 256GB
iPhone SE 32GB
iPhone SE 128GB

Please note that Trade-in involves only models from the list above. You cannot make an exchange for, for example, a discontinued iPhone SE with 16 GB memory.

Here is Apple's Trade-in algorithm. What and how to do it

1. You come to an official Apple reseller and bring any iPhone, starting with iPhone 4. The iPhone kit is not required.

2. You say you want to trade in your old iPhone for a new one -
and which one specifically. You take off the iPhone case and show it to the consultant.

3. Employee inspects your old iPhone: Are there any scratches, cracks, chips, dents. Is the case bent or the screws wrinkled?

4. You turn off the Find iPhone function on the spot, sign out of Apple ID, remove the lock password and Touch ID. There is no need to erase information.

5. They connect your old iPhone to your computer and run an unknown service program from Apple. It reads some “service data” from the iPhone.

It is not yet known whether the program determines the originality of the installed components or whether repairs have been carried out. Please note that an employee cannot make a decision on Trade-in without a conclusion from the program.

My opinion is that the closed service Apple Service Toolkit is used. He is, but you will not enter him. Only authorized resellers and service centers have access.

6. Based on the results of this check, the seller is shown either a refusal or an amount in rubles that Apple is ready to provide as a discount on Trade-in. This amount will be deducted from the full store price of the iPhone you want to exchange for.

Example. You brought an iPhone 6s 128 GB in perfect condition and want to exchange it for an iPhone 7 32 GB. Apple priced it at 18,000 rubles.

The new iPhone 7 32 GB costs 49,990 rubles. This means that your additional payment for Trade-in will be 49990 – 18000 = 31990 rub.

By the way, my iPhone 7 Plus 256 GB was valued at 25 thousand rubles.

7. If the discount amount and surcharge are satisfactory, a Trade-In agreement is drawn up, in which the owner agrees to all the conditions, confirms the transfer of the device and waives claims.

8. There is a discount on the new iPhone, which is displayed by the Apple program. You pay the required amount in cash or by card. You can also take out a loan for this amount, but not installments.

9. Leave the store with a new iPhone, leaving the old one there forever.

A couple of thoughts about the official Trade-in Apple

The Russian version of “trade-in” differs significantly from the American one. In the USA you will receive gift card with a denomination equal to the cost of your previous iPhone and you can use it at any other time.

In Russia you must choose the new iPhone model on the spot from the range available here and now. You can’t leave to think about the certificate or wait for the desired iPhone model to be delivered to the store.

Besides this, I have a question for price, which Apple bills for older iPhones. It is clear that this is not charity. But what kind of prices??

For example, I have an iPhone 7 Plus with 256 GB ideally. This is how much my iPhone costs on online flea markets:

DamProdam buys an iPhone 7 Plus 256 GB in perfect condition for 37,000 rubles;

On Avito they offer an iPhone 7 Plus 256 GB in perfect condition for 44,000 rubles;

Apple gives some 25,000 rubles for the iPhone 7 Plus 256 GB. WTF?

Well, one more thing. Trade-in conditions are determined not re:Store, but Apple. All complaints about prices are against them. On the contrary, the restaurant is great for launching this program first and immediately throughout Russia. The only strange thing is that Apple is hiding behind them.

In the meantime, your opinion is interesting. Have you tried to go in and find out how much Apple will give for your iPhone?

World famous American company Apple never tires of delighting us with new and new generations of “Apple” smartphones. If you are the owner of an “old” iPhone 5th or 6th generation, now you can exchange it for a new model. our company "website" offers a service popular in many countries around the world - Trade-in iPhone or iPhone exchange. This will allow you to profitably return the device of an outdated model and, after paying an additional payment, get a new “Apple” smartphone of the latest model.

What is good about the iPhone exchange service offered by our company?

As soon as he appeared in our company, iPhone exchange service immediately became in demand and popular among users of Apple devices. And this is not surprising. After all, as part of it you can exchange an older generation iPhone for the latest model. For this you no longer need:

put your old iPhone up for sale using special Internet sites and virtual bulletin boards;
answer endless phone calls, meet with potential buyers, demonstrate a device for sale;
bargain with buyers and inevitably reduce the price.

iPhone exchange in our company produced in a short time. You will only have to pay the difference in price of the old and new device. The iPhone trade-in program has a number of advantages:

complete absence of any risks;
quick assessment of the device to be exchanged by an independent expert;
offering an adequate price for your old smartphone;
transaction completed within an hour.

Exchange we offer for a new iPhone allows you to save up to 40%. Along with the new iPhone, we provide customers with a warranty card and all the necessary documents. Exchange of an iPhone is a profitable offer, which we recommend to all owners of Apple devices of the 5th, 6th and 7th generations to take advantage of.

Conditions under which iPhone exchange is possible

Exchange of an old iPhone is a tempting offer from our company. Its conditions are:

iPhones released during the period from 2013 to 2018 inclusive are subject to exchange;
the assessment of the device to be exchanged is carried out in the presence of the customer by our experts;
iPhone exchange is possible under various conditions;
People over 18 years of age can exchange an iPhone in our company.

If all of the above conditions suit you, an iPhone exchange with an additional payment can be made right on the day of your request. We guarantee absolute legality and transparency of the transaction. Instead of an outdated model of an Apple device, you will receive a brand new iPhone, saving a lot on the exchange.

How does iPhone exchange work in our company?

You can order an iPhone exchange service from our company without leaving your home. It is enough to send us an application by e-mail indicating:

device model and its detailed description;
available equipment (charger, flash card, memory cards);
serial number;
number of repairs and their nature.

Additionally, it is recommended to indicate in the application the model for which are you planning to exchange an iPhone?. We undertake to respond as quickly as possible. If it is positive, then we are waiting for you with your old device in our office, where it will be quickly assessed. After this, we will make you a favorable price offer. We exchange an iPhone for a new one at a good market price. The price we offer for an old iPhone will be higher than what pawnshops and mobile device resellers can offer you.

If you accept our price offer, we will exchange the iPhone with an additional payment of the difference for the model you specified in the application. iPhone exchange the company's "website" will be simple, secure and cost-effective.

Why do you need trade-in at all?

Trade-in itself is a very convenient service. It implies an additional payment for a new product, taking into account the return of the old one. Apple in Russia has periodically held such events in the past in the form of promotions: in 2014, this promotion was launched by Eldorado, later by Euroset and DNS and others. This allows you to “bind” the client to you in order to solve problems with updating the model range.

What is the essence of this new trade-in?

There are no exact trade-in conditions on partner websites. Will they replace an iPhone with a broken speaker or microphone? What if I changed the battery (which almost 50% of iPhone users do)? What if I damaged the device?

You will not know the amount for which you will sell your model until you come to the store with a passport.

Svyaznoy says that the promotion is unlimited, while the re:Store website indicates the validity period until August 15. The promotion is valid throughout Russia.

How is this announced on the partner’s website?

“The promotion is valid for purchases in retail stores and when ordering in an online store, subject to pickup. You can trade in iPhone 4 and newer, and purchase iPhone 6 and newer. The returned iPhone must be purchased from an authorized Apple partner in Russia.

Individuals who have reached the age of 18 can take part in the promotion.

To find out the possible size of the discount, you need to contact any retail store with a passport and an iPhone. When purchasing through a promotion, it is not possible to purchase an iPhone in installments, but credit is available. The promotion cannot be combined with other discounts and special offers. The bonus program is valid only for accrual purposes; bonuses cannot be written off.

The quantity of goods participating in the promotion is limited. The company reserves the right to terminate the promotion early,” the website says.

How does this actually work now?

The cost of trade-in is calculated individually and only upon inspection in the store. The iPhone must work, must be purchased only from an official reseller in Russia, and must not have chips or cracks. All of Europe, America and Asia are passing by.

They accept any iPhone, starting from iPhone 4. Price range: from 500 rubles. (iPhone 4) up to 25,000 rub. (iPhone 7 Plus 256).

On site, a store employee visually inspects the device. The device is then connected to a computer, which reads data from the iPhone and communicates with Apple servers. Apple returns the discount amount in rubles or reports a refusal.

The iPhone is not disassembled. The server does everything for the employee, and the amount is calculated based on the data received by the computer. A trade-in agreement is drawn up on the spot, in which the owner agrees to all the conditions, confirms the transfer of the device and waives claims.

On the old iPhone, the Apple ID is disabled, the password is removed, “Find iPhone” is turned off, and all information is erased. The owner selects the iPhone model to which he wants to exchange it.

For this model, immediately after signing the contract (on the spot, you can’t leave to think, you can’t get a gift card or a discount certificate), a discount is given equal to the amount that the server displayed to the employee.

What could be the benefit of this trade-in?

This offer is definitely not for those who would like to save money on purchasing equipment. They will be of interest to buyers who are afraid to sit on flea markets and bulletin boards, so as not to run into money or scams. Speed is also important here: in 30 minutes you sell your old iPhone and get a new one with an additional payment.

What are the most embarrassing moments, especially in Russia?

Prices for old devices are very much lower than the used equipment market. Having a quick look at Avito and other trade-in services, you understand that the price for an old device is unprofitable.

For example, the calculation for old iPhones is as follows:

Apple prices an iPhone 7 Plus 256 GB in perfect condition at 25,000 rubles (on the spot)
DamProdam buys iPhone 7 Plus 256 GB in perfect condition for 37,000 rubles (pay immediately)
On Avito they offer an iPhone 7 Plus 256 GB in perfect condition for 40,000 rubles (the sale process will take time)

An iPhone purchased under the trade-in program from Apple partners does not have an installment system (when you buy a new iPhone, you take an installment plan for 6-12 months and make payments without interest). You don't get real money for the old device, only an appraised value that can be applied toward the purchase of a new iPhone. There is no talk of any online service.

Why was the trade-in announced right now?

The release of the 8th iPhone model is approaching. Apple is trying to sell as many iPhone 7s as possible, as well as to “warm up” the audience before the release of the 8th iPhone.

Oddly enough, in the 10 years since the release of the first iPhone, no “cultural” trade-in has appeared in Russia. Almost always, the only option to sell your old iPhone is through message boards and friends. Well, there is always the option of giving it to someone close to you (anything is better than recycling).

How does trade-in happen in the USA at the Apple Store?

In the US, the iPhone “buyback” program and its subsequent replacement with a new model operates in all Apple brand stores.

Apple itself does not process used devices handed over as part of trade-in: they seem to be farmed out to Brightstar (which deals with distribution, repurchase and trade). There are no official data, but that’s what they say behind the scenes.

The prices at which they buy phones are low. For an iPhone 6 with 64 GB in excellent condition, in terms of rubles they give a maximum of 9000. What?!

For “below average” condition, Apple is only willing to offer “free disposal.” The condition itself can only be diagnosed in the store.

What other options are there for trade-in of Apple equipment in the States?

In the USA, third-party trade-in services are also popular and are ready to offer more favorable conditions. The biggest players are Gazelle and Glyde.

In this segment, they also work on the sell or trade-in principle: the owner indicates the device parameters, condition and equipment, then the service shows the cost online. It's like CarPrice, only about phones. And the price is not from start to finish, but clearly defined.

If you want to sell a used iPhone, our company can offer:

excellent knowledge of Apple brand products - after all, we only work with them;
high professionalism - our employees are not inferior to those who sell iPhones;
personal manager - will eliminate most problems when selling;
the highest purchasing prices in Moscow and the Moscow region - pawn shops and second-hand shops simply cannot offer so much;
free diagnostics - find out everything about the condition of your smartphone;
free visit of an appraiser - if you cannot come to us, we will come to you ourselves;
prompt processing of requests - we value your time;
We accept applications 24/7 - we are happy to work with you at any time;
communication in any way convenient for you - telephone, email, Viber, WhatsUp, Telegram;
The office is conveniently located near the metro station - the road to us is as easy as cooperation.

What phones do we buy?

Does your smartphone look imperfect? It's not a problem! We buy devices with scuffs, scratches, chips, cracks, broken screens, locked, not turning on - in short, almost everything. Free diagnostics will greatly simplify the sale of your gadget and significantly save your time.

A competent personal manager will always suggest the best option, saving you from most of the hassle when selling.

Find out the cost of a smartphone without leaving home!

You can find out the approximate price of your device directly on our website. To do this, you just need to check the boxes next to the appropriate questions, fill in the device serial number or IMEI (can be viewed by typing the symbol combination *#06#) and your contact information. Our manager will contact you as quickly as possible, and if necessary, our appraiser will come to you.