How to increase your VK group in search. By the way, if you are interested in a step-by-step algorithm for promotion on VKontakte from A to Z, you can purchase it. URL of the page for the key query

Very frequently asked question- Why in search VK group with a large number of participants lower than others small in number?

For this Let's figure out how VK search works, what determines the place in the search results?

Like any search engine, VK strives to provide the seeker with the most relevant (useful) material- so that a person finds what he is looking for.
The “weight” of a group is assessed by a search robot (a program that crawls all pages, collects and analyzes information)
By what criteria does the robot VK evaluate the quality of the group, i.e. What does the height of a VK group in search depend on?

The height of a group in VK search is affected by:

1. Activity.
If there are 10,000 members in a group, but they don’t log in at all, then it is logical that they are not interested in the content of the group.
But if there are only 500 people in the group who come in every day, like, and repost, then the group has interesting, exciting content (content).
As a result, a group of 500 participants will be in the TOP of the search, while an inactive group of 10,000 will be in... (not in the TOP)

An important point is that only “unique” visitors matter for statistics, i.e. different people.

Example.

A person enters your group every hour and does something - that’s 24 visits per day - but there is only one “unique” user.
Those. if you (and a dozen more of yours fake accounts) will be active in the group every day (trying to create the appearance of activity) - then the stats will sparingly reflect only 10 “uniques” per day - which for a search engine is almost empty place. Well, of course, no one will see you in the search.

Go to your group’s statistics and look at its activity by the number of unique visitors.
How to view a group's status.

2. Frequency of updating the material.
As often happens - you look for some information in a search engine, open some site, and there is information from the “shaggy” years - not relevant (although it corresponds to the request)
To eradicate such extradition, the robot analyzes the frequency of information updates in the group. Ideally, new information should appear every day. The more often the better.

What does "new info" mean?? - These are not necessarily new articles; it will be quite enough if comments appear under your old articles (posts) every day. In general, new posts should appear on the community wall every day.

Morality- for a VK group to be in the TOP of searches, it must have high activity.
This rule applies to all search engines, including Yandex And Google- in the search results of which groups of social networks are also ranked, only there they also compete with other sites.

Important! Try to use keywords in article titles, i.e. words that a person will search for.

Example.
Let's say your community is called "Friend Search Group on VK."

Then the keywords will be: group, search, friends, VK.
So they need to be shoved into the titles of articles, for example:

"Search for friends By VK groups" or " Friends V search". - words can be inclined.

The VK robot takes into account the number of “keywords” and can increase the position of your community in search results.

The coveted first place in the VK search is possible. This is greatly influenced by 2 main factors: the number of users in the community and the accuracy of the search query in the title.

How to check effectiveness search engine optimization your community? What are “offers” and why is it better not to use them? How to get more than 100,000 participants without getting banned?

Based on many experiments, tests and experience, the basic principles were selected search results In contact with.

Ranking factors:

• Community Name Accuracy
• Number of users in the community
• Dynamics of community development
• Posting dynamics and number of posts
• Activity within the community (likes, reposts, comments)
• Number of blocked participants and bots

For example, there is a query “cars” that the user is looking for. If your community is named " Best cars", then in the search results you will be lower than communities with the name "Cars".

Therefore, in order to bring a group to the TOP of the search, you need to name it the same way the user will most likely search for it.

To understand what queries users use, use VKontakte tips.

When engaging in SMM on VKontakte, you need to remember certain rules of this social network. If the goal of creating a community is to earn money, then you need to strive for maximum income from the group.

Successful SMM on VKontakte is to promote the group to the Top. A group's position in search is influenced by various factors.

12 factors influencing a group’s position in VKontakte search

1. Community name.
The request is assumed to be included in the community header. The length of the title also matters. It is better that both the name and address are short.

2. Total number of participants.
Most likely it's more important factor than the name. For example, when monitoring groups for a one-word query, you can see that a title with two words may be positioned higher than a group with a 100% occurrence of the title in the query. This means that the positions of communities were influenced by the number of participants. But under such conditions, the advantage in participants should be higher than 20% than that of the competitor.

3. Intensity of growth in the number of community members.
The more “living” participants there are in a community, the more productive this influences the position of the group.

4. Community audience activity.
The activity of group members has a positive effect on overall rating groups. Likes and reposts make the group “alive”, keep the group afloat and make it competitive.

5. Official communities.
Official (verified) communities have a predominantly higher position than similar groups.

6. Group attendance.
Unique visitors and views are taken into account.

7. Content.
The content should be attractive and make you want to interact with it, that is, like it or repost it. Content is motivation for participants. If community administrators care about the quality of content, then this will undoubtedly affect the activity of subscribers, the group’s attendance, and therefore the community’s rating.

8. Dynamics of content placement in the community.
The group in which editors post content in a measured manner ranks higher.

9. Excessive passion for SEO VKontakte
Practice has shown that oversaturated keywords headlines are in high positions for a maximum of a month. Excessive using SEO VKontakte does not promise success.

10.Spam.
When a community is loaded with spam - comments and wall posts, this has a detrimental effect on the group's position in search.

11. Unconfirmed invitations from potential subscribers.
There is a correct ratio of already confirmed and unconfirmed applications, in which you don’t have to worry about the group being banned. This is a 70/30 ratio.

12. Excessive number of blocked group members.
If a community is swarming with bots, this will have a very negative impact on its overall position.

Hello dears.

I think many of you have already noticed that in Yandex and Google searches, along with the issuance of sites, there are groups of the social network VKontakte and personal pages users. Moreover, they often occupy top positions. I will give an example in search query“Cakes to order Perm”:



How is it that sites that are promoted with large budgets are left behind, while VKontakte groups are in the lead!?

Honestly, there is no exact answer to this question. It cannot be said that by applying certain recommendations to your group, it will 100% reach the top of the search. But I know for sure that by using them, you will increase the likelihood of appearing in searches.

Recommendations for promoting a group in contact to the top of Yandex and Google searches

1. Optimizing the group name for a key query

The first thing to do is name your group correctly. The title should contain only the keyword, without extra characters and words.

For example, it would be more correct to call it “Cakes to order Perm” than “Homemade cakes for every taste!” Do you see the difference? To select a key query, use the wordstat.yandex.ru service:



These key queries will bring potential clients.

2. URL of the page for the key query

Now we change the default url (clubxxxxxxx, where x is the group number) to one that is understandable to search engines key query. You must write in English letters, using underscores or dots. Example on the slide below:



3. Description of the group with the key query

Let's start describing the group. Prepare a short announcement about your service or product using keywords. Write the tags below, separated by commas, as shown in the example. Tags are a set of keywords for your topic.

4. Discussion on main topics

Go to “Discussions” and create topics for your main queries. We write in them by analogy the description of the group, i.e. We use topic keywords and topic tags.

Discussion topics are also indexed by search engines.



5. Posts on the group wall on the topic

We periodically write posts on the group wall with keywords, on behalf of the group, using tags through a grid (for example, #cakes #Perm). Use images to increase conversion.



6. Let Google know about your group

Now all that remains is to notify your group search engines to queue it for indexing.

For Google google.ru/addurl/



7. We update information in the group and hope

Now we periodically update the information in the group and hope for correct and fast indexing.

After reaching the TOP we get hot clients:



Why do we hope? Because search engines have their own algorithms (rules) for indexing sites on the Internet. Using the recommendations above, you will use the maximum capabilities of the group, which affect the promotion of the group in contact in Yandex and Google search.

In the end, if the first group is not indexed for a long time, no one is stopping you from creating a second, third, fourth... and it is quite possible that a search engine will pick them up.

Cheat code: create 5 contact groups at once and apply my recommendations to them. And then watch. Good luck, you'll need it!

By the way, if you're interested step-by-step algorithm promotions on VKontakte from A to Z, you can purchase.

Articles on the topic

SMM promotion in social networks VKontakte, Instagram, FaceBook, etc. SMM training with PublBox

How to bring a VKontakte group to the top 10 of Yandex and Google

Great article 24

Do you want to know how to promote a VKontakte group in Yandex and Google to the top, like I do? Bringing a VK community to the top is easier than dragging a website there. True, if you know a few tricks.

Hello to regular readers of this blog, and to those who are here for the first time!
In this article I will tell you how to bring a VKontakte group to the top of Yandex and Google.
I just love SEO (promote websites in search engines), promoting a public page in contact in search engines is not much different from bringing a site to the top.

As I have repeatedly seen. Not only VK users, but also experienced webmasters (site owners) are unable to display communities.

Therefore, I think this article will be useful to all those who want to promote a VKontakte group in search engines, on their own, almost free of charge, without spending a ton of money, in companies involved in promotion.

How to bring a group in contact to the top in search engines, with with minimal effort, almost free

Why is it easier to bring a VK group to the top than your own website?
Look, the VKontakte community is not a separate site. This is a page of a site called VKontakte.
This social network is very authoritative for Yandex and Google.
Here you can not be afraid to promote with links or use small frauds).
Bring the public to the top, if you do what I say, you will be able to do it in 2 weeks - 2 months.

What are the disadvantages of promoting your website?
You can start to unwind it in 6 months - 1 year.
Just imagine, before this date you can’t even dream of any tops.
You see, a young resource is not an authority for Yasha or Gosha; for a small offense, he will easily receive a filter from them. If we transfer these concepts to a person, imagine that you were sent to prison.

While, social VK network is a mega cool portal for search engines. Even for the grossest offense against your community and VK as a whole, nothing will happen. He is simply an authority for them and that says it all.
Imagine a man, a dollar billionaire, who didn’t give a damn about rules and laws.

Coming up with a name for the VK group

The beginning is the name of the public.

Decide on a topic. That you will have an entertainment group or a commercial one.
Funny pictures, aphorisms, anecdotes, jokes, making money on the Internet, and so on - these are entertaining communities that are not focused on direct sales.
Selling anything, no matter what it is, condoms or cars, whatever. This is a commercial topic.

The first one will be easier to promote by subscribers, the second one is more profitable, both from the point of sale, and advertisers are more willing to apply for advertising, but it is 10 times harder to promote.

The beginning, or fatal error.
Guys, first of all, remember, the success of the promotion will depend on its name. Whatever you call the boat, that’s how it will float).
You must come up with a word or words, not what you like, but what people are looking for in Yandex and Google.
It is by name that it will be shown in Yasha and Gaucher. We'll look at it in more detail later.
Example.
I was invited to one community on VK. I copy its name. I'm going to Wordstat.
I check how many times a month users enter this phrase.


We get 34 impressions. Per day, you will receive 1 visitor from Yandex search, approximately the same from Google, for a total of 2 per day.
It’s not really camilleaux at all, do you agree?
I don't see the point in wasting time promoting it.
Here is another option that I chose.


There are 1544 queries on Yandex + Google, a total of about 3100 visitors per month, about 100 people per day.
This is the kind of request you can make.
I wrote about how to use this tool in the article:

Yes, there is one more trick.
It will be easier to pull it out yandex name, where the phrase In contact is present.
This is a vital site. That is, if you type in any phrases along with the name of this social network, search engines believe that you are looking for VKontakte. His records will be shown in the search.

Contact pages include everything that is on it, accounts, groups, applications.
It is not necessary to write this phrase in the name; it will be automatically added.
It’s as if “how to make money in contact” is much easier to promote than “how to make money.”

After choosing a name, you must! Check it for competition.
More on this later.

Let's find out the competitiveness of the request for promotion

What is query competitiveness?
To do this, imagine this picture.
You are sitting in line to see the dentist at the clinic. Your task is to get to him as quickly as possible.
Figuratively speaking, if there are 5 people in front of you, you will get into the office in an hour, if there are 25 in front of you, then after 5 hours, 50, you will not get to him at all.

So here, if there are 10 blogs with the same name as yours, it’s easy for you to get into the top 10, if there are 1000 of them, draw your own conclusions.
We will check
This portal shows competition by request from 1 to 25.
Where, 1 minimum competition.
25 is the maximum value.

The service itself recommends selecting no higher than 5, but this is for young blogs, and yours is old).
I recommend looking before 15.
10 checks per day are free on it. The next 30 kopecks is 1 check.
Not a single webmaster now writes articles without it). I am among them).

SEO optimization of VKontakte groups for search engines

Unlike your blog, a community on VK is much easier, simpler and clearer for a beginner to set up for promotion.
With the name, you should already decide.
I remind you of the basic requirements for the name of a public page for successful promotion.
1. Normal frequency.
2. Low competition.
3. It is advisable to include his name in the request, that is, in the contact.
Go ahead.

I'll show you with this example. I'll explain later what's great about this name.
1. Everything is clear here. I have this, you have yours.
2. Important point! In the description, you can simply repeat the name of the project being promoted, but there is a chance that the search engine will take this as spam - this will be bad. Therefore, I recommend making a description with a direct key.
The direct key is its exact name.

Using my example.
...add everyone as friends...
Yes, guys, don’t think about covering the description with a picture - it’s very bad!
Positions will drop sharply.
The project should look like this.


3. Important feature.
Url are words that when you type them into a search engine, you will be taken to a page with that name.
I advise you to translate Russian words into Latin, that is, write its name in English letters.
If it’s busy, add numbers, an underscore, just experiment).

What is it for?
With such a name it is easier to promote by request.
Why does my public have such a name?
You can advance it using 3–5 keys.
In my case it will.

Bringing uniqueness to the community

In order for search engines to notice a community, it is important to show them that it is most unique and there is nothing like it on the Internet!
How this is done, I wrote
Then with each photo you place text including its words in the name.
Publish at least 5-10 posts to start.
More than 10 search robots still don't see, that is, they will always see only the first 10, starting from the top.
Next step. Indexing the VKontakte group in Yandex and Google.

Adding a group to the index

What is indexing?
In order for a site to be found in search engines, search robots must visit it, index it and add it there.
Sometimes blog readers write to me and ask.
Why doesn't Yandex find the VKontakte group?
Guys, it's all because the robots didn't find her.
If you don’t add it there yourself, it can take a long time.
To speed up this process, we will ask them to come to us.

How to do it?
There is a Yandex webmaster for this
Google addurilka

Just copy the address and paste it into them, click “send request.”
Gosha, indexes relatively quickly, 3-7 days. Yasha, longer.
You do the same with each of your posts, uniqueness is a must!

Next step.
We need search engines to pay attention to our contact page.
To do this, we need links to it from sites.
What is the principle?

Imagine, you want to get a great job, but there are more than enough people wanting this position.
An employee who has been working there for a long time comes up to the director and asks for you, saying he’s a good guy, I vouch for him... and if another one comes up to ask for you, do you think your chances of getting hired will increase?
So it is here. A link to you is a recommendation.
Next, how to buy links at the lowest price.

Purchasing links

There are many portals for purchasing links.
We'll do it
Why did I choose this exchange?
It is the easiest for beginners.

Works in automatic mode, that is, you will be offered phrases that you can use to promote your publicity and price.
The exchange itself sets the URL automatically.
Unlike many others, here you do not need to choose a donor, as I said, this is what is good about contact.

1. Register there.
2. Enter the url.
3. The system will scan and give you the promotion price for each phrase (price for 1 day and month).
I advise you not to look at the recommended price, set your own, 200-500 rubles per month according to the phrase, is quite enough.
It will take a month or two for search robots to see the links.
Then you can withdraw them (just not pay).

Yes, guys, take a closer look.
The system will enter not your page but the whole domain, that is, “vk.com”
The system will display the most relevant entries (communities that the system considers will be easier and cheaper to promote in the search). You need to put your own. Set your own price.

After the links are placed, the system will show you where they are located.
Go to every page where the URL is for you.
Copy the address and add it to the webmaster.
This will speed up indexing.

In a period of time, from a couple of weeks to a couple of months, it should reach 20-50th place in the search.
Next is the final, most important point, that’s exactly what many people don’t know).

We put links from the contact’s thematic groups to yours

This is the main point.
Once a public VK appears in the top 20-50, it will be extremely difficult to pull it higher.
Links will help us here again.
Only this time from the contact’s public accounts, accounts will also do.

Many webmasters promote using external links. This is really not a bad option, but for your blog! IN social networks other rules.
This is where internal links work.

What's the trick?
Each page, in our case, community or account, has its own weight.
By placing links from other pages on her own, she transfers some of the weight to her.
It’s like search engines see that other pages are linking to yours and think that if this happens, it means you have an interesting community and it should be shown higher in searches.

Where to get them from and what kind?
Only with thematic ones! They work, others almost don't.
What are thematic?
If you make money on the Internet, bet only in similar ones.
Immediately after publication, be sure to add Yandex and Google to the addurilka.
How many do you need?
Pieces 100-200.
I don’t recommend putting more than 10-20 per day.
They might snitch on you.
Those without anchors work better, just links without words.

If you really value your group, you can buy advertising, here or here, just be sure to agree that the links will last forever (not deleted after 24 hours).
After all these steps, 2-4 weeks and you are at the top.

That's it guys, that's all I have. For anyone who doesn’t understand, write in the comments.
Good luck!