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The main purpose of any headline is to attract attention. Headlines launch the first stage of the AIDA marketing model. Legendary, spectacular examples of headlines that made projects famous. How does it work and is it possible to learn how to write headlines?

Headings determine the success of any text and are the key factor that determines whether the reader will pay attention to the text or not. It is the headlines that trigger the first stage of the AIDA marketing model, and therefore require a special approach from the copywriter. History is replete with a lot of brilliant examples that have had truly fabulous success.

Today we will look at what techniques are used to create the most effective, most effective and most catchy headlines, and we will also try to explain why they have such an effect on the reader.

Legendary Heading Examples

Effective headlines: how they work

Before we begin, a short lyrical digression. Truly effective headlines affect the human psychosomatic system through so-called psychohooks.

In other words, such headlines evoke a psychological reaction in a person, which is expressed in increased brain activity and evocation of the emotions desired by the author. If the headline does not catch a person (does not contain psycho-hooks), then no changes in the reader’s state occur and, as a result, the impact is reduced to zero.

Title Techniques

So let's get to the point. Now we will look at several techniques for creating headlines, examining in detail what psychohooks are used in them, and what effect they have on a person.

1 question

The question in the title forces a person to answer it. Subconsciously. The highlight is that in order to answer a question, you need to comprehend it, let it pass through yourself. This means that whether he wants it or not, the reader pays attention to your text.

Questions can be rhetorical, they can be specific, they can be abstract. However, they always have one thing in common: directly or indirectly, they indicate that the answer lies in the text, but for this you need to read the text.

Heading examples:

  • Why are you feeling dizzy?
  • Why can't you afford a holiday in the Maldives?
  • How much time a day do you spend killing yourself?
  • Where is your conscience?
  • Where do you see yourself in 5 years?
  • How much does an hour of your work cost?

Different questions evoke different reactions and focus the reader's attention on different aspects.

2. Solving the problem (answering the question)

People, by nature, are terribly lazy creatures. Of course, I am generalizing and exaggerating, but, in essence, that’s how it is. If there is an opportunity to get a ready-made solution to a pressing problem instead of looking for the answer yourself, then most people will take advantage of it.

The answer to the question is a Klondike for any copywriter in terms of influencing the audience. The trick is simple: choose a problem, give its solution in the text, and in the title let the reader know that the solution is in the text.

Heading examples:

  • How to stop worrying and start living
  • Where to get a lot of money at once
  • How to get rid of back pain
  • How much does freedom cost?

The most popular titles are those that begin with the word “How.” The general stereotype suggests that behind the word “how” there is, by default, a practical guide that is very, very useful, which is why readers have special confidence in this word.

Notice how people enter search queries when they are looking for lessons on something: “How to make a mask”, “How to send a boss”, “How to seduce girls”, etc.

3. Personal experience

People always have more trust in those who have already done something, rather than in those who simply talk about how to do something. Demagoguery and results are completely different things. Compare the two headers:

  • How to earn $1000 in a week
  • How I earned $1000 in a week

Which one do you have more interest and trust in?

Heading examples:

  • How I lost 20 kilos in 2 weeks
  • How I dismantled the toilet in the State Duma
  • How a pack of Marlboro helped me in a fight with 5 hooligans

In addition, the title may include not only the personal experience of the author, but also of a third party. The more authoritative and well-known this person is, the more trust you can inspire in the reader.

Heading examples:

  • How to make your first million
  • What does Schumacher do when he gets a flat tire?
  • How bankers make money on exchange rate dynamics

4. Mystery, secret, intrigue

People simply love secrets and mysteries, especially if these secrets will allow them to gain certain advantages. People also love other people's secrets, even just like that, without advantages. By playing on people's curiosity, you have a very high chance of attracting readers' attention to your text.

Heading examples:

  • Money you walk on without noticing
  • Nero's Secret Secret That Made Him Great
  • The secret of getting double profits as an entrepreneur in Ukraine

5. Numbers

The numbers in the headings act as a conditional quantitative indicator of the saturation or ease of assimilation of the material. In other words, numbers are a measure that allows a person to a priori assess how much benefit he will get from reading a particular text, and how easy it will be for him to perceive the information offered.

The higher the number, the richer the material, and this attracts with its volume, and the lower the number, the simpler and more practical, and attracts with its lightness and transparency. By introducing such certainty, the copywriter can manipulate the audience, for example, by mixing useful information with a commercial layer.

Heading examples:

  • 100 and 1 ways to become the life of the party
  • A book that will make you a superhero in 20 minutes
  • 5 Sure Ways to Find Inspiration
  • 24 vices of beginning programmers

6. Accents

Accents give headlines qualitatively new properties, strengthening them several times. By themselves, accents may be ordinary, inconspicuous words, but when combined with a headline, they increase its effectiveness. A distinctive feature of an accent is that it always points to something.

Heading examples:

  • THIS rake will make your neighbors envy you
  • NOW…! you will begin to predict the future!
  • Who ELSE wants to earn $1000 a month without any effort?
  • Buy our alarm system and your car thieves will ALWAYS be behind bars
  • You are losing hundreds of dollars a year due to ignorance of THIS nuance

7. Instilling fear

Fear is a very strong motivating factor. If you fill your headlines with fear, they encourage your audience to read the main text. It's simple. A person instinctively tries to protect himself from all negative factors. If there is at least some chance that he will find salvation in the article and protect himself, then the person will read it.

Heading examples:

  • You're Losing $3,000 Every Year Without This Skill
  • Mixing these products destroys the stomach within a day
  • Just one word can save your marriage from destruction

8. Warranties

Guarantees, in essence, are a derivative of fear, only served with a different sauce. When a person feels protected, he becomes more loyal to the text he reads.

Heading examples:

  • 24 hours and your skin is glowing! Otherwise we will refund your money!
  • You will forget about your problems forever!
  • You will never lack for anything!

9. Non-standard approach

In most cases, people have a filter on many headlines because people basically know what to expect. Non-standard or controversial solutions attract attention and are able to break through this filter.

Heading examples:

  • I will put you in a trance while you read this text!
  • Take your money!
  • Don't you dare read what is written here!
  • Full house in the face of a severe fiasco

10. “Salt in the wound”

Finally, the most powerful headlines are those that precisely and strongly hit a person’s most painful place: pride, pride, fears, problems, etc., which are relevant for this person. In this case, the success of the headline sharply exceeds the 90% mark.

Heading examples:

  • Forget about losing hair!
  • How long will you continue to work “for your uncle”?
  • Tired of fighting weeds?

conclusions

People are interested, first of all, in their problems and their needs. If your headline is directly or indirectly related to these needs, then there is a very high probability that a person will start reading the main text.

Of course, each headline will have its own unique characteristics, but the general principles of impact on the audience outlined in this article can help you increase the impact of your headlines several times over with just one or a couple of words.

Tips and examples from Azamat Ushanov

Many were shocked by the last title of my letter, which sounded like this...

  • “Fuck you, [NAME]!”

Some people took this headline personally. Someone guessed that this was a typical example of a marketing provocation in the headline. The result was that the blog almost burst from traffic. And the mailbox is from very positive and very negative responses. In a word, it was a hurricane of emotions.

(The most dangerous thing in online business is when they think about you “neutral”). This entire hurricane was caused by one small line of text in the subject line. Well, today we will talk about letter headers...

First of all, I want to warn you. Never use in your practice those crazy headlines that you see in my newsletters.

For my experiments know no boundaries. And I myself am a little bit of that. Crazy in short;)

However, I can teach you 10 “safe” (but also somewhat extreme) email subject line techniques that you can start using today to dramatically increase the response to your emails.

Keep in mind that in your subscriber's mailbox, your letter is by no means the only one. You are competing with at least 10 other emails.

However, while your competitors are constantly sending their subscribers letters with banal headlines in the style of “Vasya, a new issue of our newsletter has been released!”, you can use the following alternative options.

They very quickly stir up the interest of any person. So, let's go...

Lightening Header

You simply communicate in two or three words that one of the very pressing problems that your potential clients are experiencing has finally come to an end.

For example, at one time I received a very big effect on a letter with the heading “The poke method has come to an end,” in which I recommended Evgeniy Popov’s course on technical issues...

Calling title

I once wrote in the title of a letter, “Your idea is bullshit,” and in the letter itself I wrote about how many people constantly disparage their own ideas and don’t believe in them.

The headline provoked many people to tell me to go to hell, but also... to open the letter... in the text of which they saw themselves. The proposed podcast helped them a lot.

Scary title

The most frightening headlines in my practice in my memory are two...

  • "Your account is blocked"
  • “A couple of swear words about you...”

Each of them was inextricably linked with the theme of the letter itself. The effect was great. First shock - then relief and clicking on the link.

Compromising header

  • People love to peek...

No matter what online market you serve, this headline will always spark interest. “Shocking photos from a drinking session of Internet entrepreneurs.” Oooh, I remember this letter was read by almost all active subscribers...

Title - result

  • "Newbie makes 154 sales in first month"
  • “An example of lightning-fast website promotion”

Any short headline that speaks to the outcome your audience of prospects wants to achieve will be effective and generate a lot of clicks.

Headline - yellow press

  • “Internet – special forces are taking over the Czech Republic!”
  • “Shocking news from Kyiv!”

These headlines brought a lot of interest to our live seminars in Prague and Kyiv in 2007. Open any tabloid newspaper to easily get a dozen more examples of similar headlines. Yes, it's corny, but it works.

Cheat title

People always want to find the “easy way”. Take a shortcut to the result. Therefore, if you say something like this in the title...

  • "Workaround to [YOUR TOPIC]"
  • “Quick cheat sheet for [YOUR TOPIC]”
  • "My secret way to [YOUR TOPIC]"

You will always attract the attention of your subscriber.

Unfinished title

Typical cutting off the statement at the most interesting point. Such headlines simply force a person to open the letter...

  • “The best way to promote a website is...”
  • “Azamat looks under the tree - and there...”
  • “There is something valuable inside the letter called...”

Let your imagination run wild. You can come up with a lot of interesting ways.

Question title

Nothing supernatural. It's stupid, but it works. Makes the reader nod affirmatively when opening the letter and say “yes, I have this problem, let’s see what solution you can offer.”

Here are a couple of examples that I have used successfully.

  • “Do you want to finally automate [PROBLEM]?”
  • “Need help with copywriting?”

Friendly Heading

Believe it or not, this is one of the most effective headlines in my practice...

  • "From Azamat"

Why? Don't know. But there is a guess. Think about how many times you wrote a letter to your friend on the Internet with the title “The newest formula for gaining a slim figure in 14 steps in a minimum amount of time blah blah blah...”

Most likely you write in the topic simply.

  • "From Volodya"
  • "From Seryoga"
  • "From Lyudmila"

Sometimes you need to do the same with subscribers. By making such a headline from time to time, you will become closer to your subscriber. As if you were writing to your friend or acquaintance. And the subscriber will feel the same.

Well, here are 10 great email subject line hacks you can start using today to increase the readability of your emails.

But remember that in the long run, you need to act and conduct your personal mailings in such a way that people decide whether to read your letter or not to read it based on the left column in the mailing list (the “From:” column), and not on right column with heading.

You can achieve this in three steps...

  1. Stop worrying about what others think of you;
  2. Become a master at creating great content for your readers;
  3. Conduct your mailing list in a balanced, charismatic and different way.

And if the first step can only be taken independently, by making a decision within yourself. Then for the second and third steps, I can offer you 2 excellent step-by-step video tutorials.

25 killer headlines

  • 10 Facts about... which you didn't know!
  • 10 reasons to hate...
  • 10 Best Blogs About...
  • 10 Secrets...
  • How does it work... ?
  • How to be the best in...
  • 10 Worst Mistakes You Can Make in...
  • 10 Shocking Facts About...
  • 10 Questions about...
  • Everything you know about... is wrong!
  • 10 Best videos about...
  • 10 Best Quotes About...
  • 10 Experts on... on Twitter
  • 10 Tweets about...
  • 10 Rules... you should know
  • How I increased my ... by 200%
  • 10 Effective techniques in... that you are not using yet
  • The fastest way...
  • 10 Myths about...
  • 5...for which you wouldn’t mind giving everything!

All that remains is to substitute the right words.

Then choose the appropriate one from 200 header templates and adapt them to your business. Headlines are suitable for any business.

Below each example headline is a template, fill in the blanks with a sentence for your clients.

miekejanssens.com

adfactorypro.com

Headings for landing page

1. Your lawyer doesn't want you to read this ad.

2. Are you a millionaire writer?

Are you?

3. You too can look and feel great by spending just 12 minutes a day with Gym-In-a-Can!

You too can have a great time with everything!

4. Would you like to have a photographic memory?

Would you like to have it?

5. World-renowned chef reveals 'top secret' ways to cook lean chicken, fish and turkey with absolutely NO fat, NO margarine and NO butter.

The world-famous reveals “top secret” methods absolutely.

6. A Woman Who Spent 5 Years in a Wheelchair with MS Surprisingly Wins an Aerobics Competition

A woman who, amazingly, wins.

7. The wife of a famous film actor discovers a fragrance that drives men crazy

The wife of a famous one opens, which

8. Why Lazy Boss Children Succeed in Business and Nice Guys Fail

Why lazy people succeed and good guys fail

9. Why are we giving away (product name) for just $2 - that's not a typo

Why we give everything for - this is not a typo

10. Who else wants to make money using their computer?

Who else wants help?

11. Who else wants to bake a cake in half the time?

Who else wants to spend?

12. Who else wants to have a stunning figure?

Who else wants to be the owner?

13. Which of these dermatological problems do you want to get rid of?

Which of these problems do you want to get rid of?

14. Which of the following health problems do you want to overcome?

Which of the following problems do you want to overcome?

15. Where is the money and how to get it

Where and how to get them

16. What would you rather do: watch TV or earn real money?

What would you rather do: or?

17. Your travel agency won’t say this - you can save 50%-70% on your sea voyage!!!

Yours won’t say this - you can save on yours!!!

18. Your lawyers won't tell you this... You can form your own corporation over the phone, in any state, in just 8 minutes and for just $45

Yours won’t say this... You can do it for just $

19. What everyone should know about the stock business

What everyone should know about business

20. We are looking for people who want to make money through their own business

We are looking for people who want to help

21. We are looking for people to write greeting cards

We are looking for people to

22. WARNING: Do not try another weight loss diet or weight loss supplement until you have read this FREE report and audiotape.

WARNING: Do not try another one until you have read this FREE report and audiotape.

23. Ideas and innovations required!

Wanted!

24. Do you want to be a river guide?

25. Do you want to be a private investigator?

26. Do you want to be a paralegal?

You want to be ?

27. Make yourself attractive, lazy person.

in order to become

28. Make your mailbox an inexhaustible CASH Vault

Make it out of yours

29. Too busy making a living to make money?

Too busy to?

30. For people who want to be writers but can't take the first step

For people who want to be but can't take the first step

31. Tired of working for other people?

Are you tired?

32. This New Business in a Box Can Give You Hundreds of Thousands of Dollars Working Completely on Autopilot!

This new one can, working!

33. This lawnmower cuts the grass so quickly and easily, I bought it for my wife!

This one is true, I bought it for my wife!

34. This is the information that the government is hiding from you!

This is the one that is hiding from you!

35. They laughed when I sat down at the piano, but when I started playing...

They laughed when I did, but when I...

36. These are perhaps the most hidden secrets of healing in the world

These are perhaps the best kept secrets in the world

37. You can make a big business out of losses.

You can make it big

38. Another woman wants to steal your man, and she's too smart to let her breath smell bad.

The other one wants it and she's too smart to let it happen

39. A safe and painless way to remove unwanted hair without wax, shaving or cream!

way !

40. The ugly truth about your beautiful new car

The terrible truth about your beautiful

41. The secret to becoming a millionaire is just using the right words!

The secret of how lies only in!

42. The secret of effective investments

The secret to looking good

43. The secret of wealth

Secret

44. A revolutionary new training method used by the world's toughest street cops

Revolutionary new, used by the world

45. The fastest way I know to make a million dollars

The fastest way I know

46. ​​People reading this book will eventually get your money

People will eventually get yours

47. The only two ways to increase wealth and reach the elite level of wealth

The only two ways to reach the elite

48. The non-surgical facelift that everyone in Australia is talking about

, which everyone is talking about

49. The most expensive magazine in the world, but more than 40,000 businessmen buy it every year - why?

The most in the world, but it is bought more - why?

50. The most comfortable shoes you've ever worn, if it's not - we'll give you your money back

The most you've ever had, if it's not - we'll give you your money back

51. A person who can turn things into gold

A person capable

52. A way for a lazy person to become rich

A way for a lazy person to become

53. The art of telesales

Art

54. The amazing story of a business that requires so little that you could fit it in the trunk of a car

An amazing story about one that requires so much that you could

55. Amazing secrets of winning blackjack from a mysterious man from Las Vegas who was banned from playing in casinos

Amazing secrets from

56. The surprising secret of a marketing genius who is afraid of flying

The amazing secret of a genius who is afraid

57. The amazing secret of how you can buy a profitable (ready-made) business without paying cash!

The amazing secret of how you can do without!

58. An amazing new remedy for eliminating wrinkles, discovered by a chemist from the East

Amazing new, open

59. Amazing opportunity to make money on floppy disks

Amazing opportunity to make money with

60. Amazing fake diamond for $10 that will fool 9 out of 10 jewelers

Amazing who will deceive

61. 10 most eccentric ideas that made millions... and how you can do it! Insider secrets of making a fortune from crazy, incredible and outrageous products and services

10 most eccentric ideas on which... and how to do it for you! Insider secrets on the crazy, incredible and shocking

62. 10 fastest ways to get clients

10 fastest ways

63. Test gold like a jeweler

How

64. Learn computer programming on your own in 24 hours

Study on your own for

65. Eliminate bad foot odor

Eliminate

66. Stop dreaming and start making money

Stop and start

67. Speak Spanish like a diplomat

How

68. Tired of bringing wealth to your boss?

Tired of it?

69. Secrets of high-speed striking: how to hit a person 11 times or more in 1 second or less and do it all without him having time to blink an eye!

Secrets: how so that he doesn’t even have time to blink an eye!

70. Scientists have discovered a secret scent that drives 3 out of 4 women crazy

Scientists have discovered a secret that

71. Are you tired of satellite signal coding? We have a solution

Are you exhausted from? We have a solution

72. Sail away on a luxury trip to the Caribbean while learning the secrets of small business success

by learning the secrets

73. Remember when you had the opportunity to buy a good property for next to nothing, but didn’t?

Remember when you had the opportunity but didn't?

74. Pregnant? The sooner you find out, the better

? The sooner you find out, the better

75. Pre-matched small business loans are NOW available!

available for NOW!

76. A Polish scientist created a perfect fake diamond that fools 99.7% of diamond dealers

created a perfect fake that misleads 99.7%

77. Pay off your home's mortgage in half the time without increasing your payments!

twice as fast without boost!

78. Become the owner of your own TV shopping show

Become the owner of your own

79. Become the owner of the business you dreamed of without investing a penny

Become the owner you dreamed of without investing a single ruble

80. A man from St. Petersburg knows a formula proven by 21 years of testing for creating companies that bring in millions of dollars, from scratch, without bank loans and attracting investors

A man from knows the formula, proven by a year of testing, for creating from scratch, without

81. Lawyer from Ohio discovered the secret of making money from home with the help of the US Government

discovered the secret with

82. Now you are the owner of phenomenal hearing!

Now you are the owner of a phenomenal!

83. No office, no phones, no staff, no business meetings, no forms to fill out - just cash in the mailbox every day

Without - only every day

84. The new service doubles the period of uninterrupted operation of your computer and prevents problems and breakdowns that result in hundreds of dollars in repairs and downtime...

New twice and prevents that cost hundreds of dollars...

85. New makeup won’t wash off even in pouring rain.

New is not even under

86. A new book about fishing reveals the secret to catching big fish and making other fishermen jealous

A new book reveals the secret of how to make you jealous

87. New “energy pill” that showed excellent results in Navy tests

New, which showed excellent results in tests

88. Never suffer from a cold again!

Never suffer from !

89. Need more money?

Need more?

90. A wonderful ritual with candles allows you to control your life - automatically!

Wonderful allows you - automatically!

91. A man who wore a leg brace for 3 years now runs five miles every day.

The man who, now

92. Your hands will look better in 24 hours, or we'll give you your money back.

in 24 hours, or we will refund your money

93. A local marketing guru will show you how to make money faster, despite the stagnant economy - all for just $37 per seminar!

A local guru will show you how to, despite, - and all this in just !

94. A local businessman swears that he didn’t steal what he’s selling so cheap.

The local swears that he doesn't

95. Like me... You can make really BIG MONEY at home by watching TV or just reading the newspaper!

Like me... You can!

96. May this unusual and wonderful gift from outer space be guaranteed to bring you incredible luck

May this unusual and beautiful one be guaranteed to bring you

97. A leading auto repair shop carries out repairs after a collision without any hassle and gives you another car to use for FREE

The presenter does not argue and gives you to use for FREE

98. A lawyer from Moscow discovered the secret of how to settle scores without filing lawsuits.

discovered the secret of how not to

99. Exclusively from the publisher... 19 of the world's leading marketing geniuses reveal the unknown marketing secrets that will make you rich!

Only from the publishing house... the world reveal unknown secrets that!

100. Is this your dream home?

Is this your dream?

101. Is the life of a child worth $1 to you?

Is it worth $ to you?

102. Increase your strength and flexibility. Bruce Lee's secret of success will help you too

Increase your . The secret will help you too

103. Increase your power and strength, reduce training time, maintain fitness and strength during rehabilitation and burn calories with the "Ultimate Trainer"

Increase your , reduce , maintain and with

104. Improve your memory in just two minutes a day

Improve by spending everything

105. Imagine working from 7am to 6pm and enjoying every minute of it.

Imagine yourself enjoying every minute of your work.

106. If your bathroom is not ready in 5 days, I will give you $100 cash for each day of delay.

If yours is not ready in 5 days, I will give you $100 cash for each day of delay.

107. If you can lick a stamp, you can lick your problem.

If you can, you can


 108. I discovered the secret of winning the race... Now I'm sharing my secret

I discovered the secret... Now I'm sharing my secret

109. How to create selling information about almost any productinstantly... In just 2-4 hours!

How almost instantly... In just 2-4 hours!


 110. How to write headlines that will make you rich

Like which


 111. How to Use Library Books and Magazines to Increase Sales

How to use for enlargement

112. How to turn your kitchen into a well-oiled profit-generating machine!!!

How to turn yours into a well-oiled machine!!!

113. How to turn your fax machine into the most profitable machine in the world

How to make your most

114. How to turn your business card into a sales agent working for you around the clock

How to make someone who works for you around the clock



115. How to turn obstacles into opportunities

116. How to turn angry customers into promoters of your business

117. How to make hundreds of dollars from a 30-cent coin

How to make from

118. How to turn $45 into $483,000.00 in just 11 years

How to turn into just


 119. How to test a successful sales process that will allow you to always achieve success...

How to test, which will allow you to always...

120. How to write without problems

Like no problem

121. How to start from scratch and create a money-making empire

How to start from scratch and create

122. How to rob banks...legally

How...legal

How easy and simple that will make people!!!

124. How to outwit a fox! 263 secrets that legislation and lawyers hide from you!

How to trick a fox! 263 secrets that legislation and lawyers hide from you!

125. How to Master the Art and Science of Writing Killer Ads and Sales Letters

How to Master Art and Science


 126. How to get people to stand in a line and beg you to take their money

How to get people to stand in a row and beg you

127. How to develop photographic memory

How to develop

128. How to give a speech that will captivate your listeners

Like which

129. How to organize the wedding of your dreams for free, allowing guests to pay for the best day of your life... Secrets of a self-sustaining wedding in Italian!

How to free your dreams,...Secrets!

130. HOW TO BECOME RICH in the current state of the economy. The Ultimate Guide to Self-Survival, Physical and Financial Survival in the Difficult Years Ahead

AS in the current state of the economy. The Ultimate Guide to Self-Reliance in the Difficult Years Ahead

131. How to get a free batch of amazing new pills that work phenomenally

How to get a free batch of amazing new ones that work phenomenally

132. How to Get a FREE One Year Online Marketing Subscription and $1,177.00 in FREE Gifts

How to get FREE and FREE gifts worth $

133. How to squeeze 12 hours out of an 8-hour day

How to squeeze out

134. How to eat more and lose weight

How to reset more

135. How to double your business in six months - 100% guarantee!!!

Like in six months - 100% guarantee!!!

136. How to dig up the treasure buried in your head

How to dig up what's buried in you

137. How to make money on life insurance even if you don't die

How even if you don't

138. How to buy the van of your dreams

How to buy your dreams

139. How to burn fat every minute

How to burn every minute

140. How to become a reference health machine with a body carved from granite

How to become with

141. How often have you said: “No, I haven’t read it. But I really wanted to.”?

How often have you said: “No, I . But I really wanted to.”?

142. How my friends and I get rid of joint pain and other types of pain - quickly and without drugs

Like me and my friends - quickly and without

143. How a new discovery made a beauty out of an ugly girl

How a new discovery made

144. Hiring a lawyer can be dangerous to your well-being

Hiring can be dangerous for your

145. Kicks and splits without warming up!

146. Hidden profit in your computer

Hidden in your

147. Here's the secret... how to avoid pain and discomfort in product development

Here's the secret... how to avoid pain and discomfort when

148. Here's the fastest and easiest way to succeed in mail order trading.

Here's the fastest and easiest way to achieve success in

149. Here is a way to make money that has never failed!

Here is a method that has never failed!

150. Here is the secret weapon you can use to increase your profits AND reduce stress at work!!!

Here's the secret weapon you can use to get bigger AND smaller!!!

151. The greatest hitherto gold mine of “things for production and sale,” collected in one big book

The largest bonanza ever collected into one big

152. Get $20,000 for every book you read

Get $ for every you

153. Pay off your debt without borrowing!

Pay without borrowing!

154. Get a closer shave WITHOUT nicks or cuts.

Get WITHOUT and

155. Full-time hairdresser found a golden part-time job

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160. Find out how thousands of people ended up losing weight after trying everything else.

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161. The editor of the finance section made a unique discovery

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162. Finally, the greatest Internet marketing geniuses on the planet reveal the truth about... how you can make a fortune doing Internet marketing

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170. Find out the magic words that will bring you success and wealth!

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Now select several options and choose the most suitable one, go to it and add it to your landing page.

Today I will tell you how to write correct article title for the site. This will be interesting and useful to all those who are already practicing or want to master it, as well as those who are practicing and want to learn how to write.

So, let's start with the fact that the title of an article for a website and the title of an article for print media are completely different things that require, accordingly, a different approach.

How correctly you title your article will greatly determine what positions it will take in the search and, accordingly, how many people will be able to read it. Naturally, this will greatly affect site traffic, and traffic, in turn, on earnings.

The correct article title for a website is the most important factor in getting it free in search engines. The title of the article should look attractive to both readers and search robots.

Step 1 . Selection of keywords.

When writing a title for an article, you should always start with the selection of keywords. This is how you will see what users are searching for most often, and you will be able to intelligently optimize your article to suit their needs.

To select keywords, it is best to use the official services of the largest search engines Google - Google Keyword Tool and Yandex - Yandex.Wordstat. Ideally, compare the results of both services.

How to choose keywords for a site? We go to the word selection service and enter the main word or phrase that characterizes the topic of your article. Let me take as an example a “fat” and expensive topic today – Forex. I enter the word “Forex” into Yandex.Wordstat, click the “select” button and get the following top ten search queries:

  • forex courses;
  • forex online;
  • dollar forex;
  • dollar forex rate;
  • online forex course;
  • forex exchange rates;
  • ruble forex;
  • forex club;
  • dollar exchange rate online forex;
  • ruble exchange rate forex.

As you can see, people type anything, sometimes even something that is not true at all! (For example, the ruble is not quoted on the Forex market at all). And our task will then be to correctly enter these awkward search queries into the title of the article, so that it looks not only readable, but also attractive to people. Well, then - not only in the title, but also in the text of the article itself, but this is another topic.

How to write the correct article title for a site on the topic of “Forex”, based on the resulting selection of keywords - we will consider further, with examples.

Step #2. Selecting a header format.

The title of an article for a site can be of different types (formats), which you should choose based on what goal you are pursuing by publishing a specific article. Let's look at the most common header formats.

Format 1. The title is a question. That is, a headline that addresses the reader with a certain question, moreover, one that would interest him, to which he must answer “yes!” and proceed to read the article.

For example, in our case (the exact occurrence of keywords is highlighted in bold):

  • forex online?
  • How to find out forex dollar rate-market?

Format 2. The headline is a call to action. This article title for a website is designed to encourage the reader to take a certain action (follow a link, download, install, buy, order, etc.).

For example:

  • Join forex club!
  • Install the application Forex - exchange rates online!

Format 3. A headline that links to the target audience. This article title format for a website can be used to appeal to the specific target audience for which your material is intended.

For example:

  • Free forex courses for those who want to earn good money!
  • Possibility to trade on forex online for students!

Format 4. The title is a statement of fact. This is also an option for an article title for a website - simply to indicate a certain fact that would be interesting to read about.

For example:

  • Now you can track forex dollar rate-online market.
  • Dollar, euro, ruble. Forex-real-time quotes.

Format 5. Title-list. A widely used title format for an article on a website - such publications are often referenced and copied on forums and social networks.

For example:

  • 3 ways to watch dollar exchange rate online: forex and other exchanges.
  • Useful sites for trading on forex. Exchange rates and analytics.

Already in this form, our article title for the site has become quite attractive and readable. But to make your headline even more effective, you need to strengthen it.

Step 3. Strengthen the title.

Now let's look at how to properly strengthen the title of an article for a website. This can also be done in different ways.

Amplifier 1. "Magic word". There is a whole list of words that have a beneficial effect on the reader and act as an additional amplifier to the action. This includes words such as “fast”, “easy”, “convenient”, “reliable”, “new”, “secret”, “best”, etc.

Let's consider how we can strengthen the headings we have already created with a “magic word” (I will highlight it in capital letters).

  • How to find out QUICKLY forex dollar rate-market?
  • BEST sites to trade on forex. Exchange rates and analytics.

Amplifier 2. Numbers. The next effective way to strengthen the title of an article for a website is to supplement it with some specific numerical data that would benefit the reader. For example, monetary.

  • Install the application Forex - exchange rates online FOR ONLY 90 RUBLES!
  • Do you want to learn how to trade forex online FOR TWO WEEKS?

Amplifier 3. A hint of leadership. Another possibility of strengthening the title of an article for a site is to hint that this is an article for those who somehow stand out from the crowd, that is, for leaders. Naturally, everyone will be pleased to consider themselves a leader, so, of course, they will open this article.

  • Possibility to trade on forex online for the BEST students.
  • Join forex club– only FOR THE SELECTED!

This is how, in a few simple steps, we created the correct article title for the site from a “clumsy” key query, which attracts not only readers, but also search engines, which is even more important. As you can see, there is nothing complicated about this.

Well, in conclusion, I want to bring to your attention a few unsuccessful article titles for the site - examples of how not to title your pages:

  • A student from Tyumen won 100 thousand dollars on Forex. (This is great for print media, it may also be suitable for a news site with a large audience of regular readers, but definitely not for an informational or selling site. The article will rank very low in searches, and simply no one will find it.)
  • Dollar exchange rate online forex. (That is, direct copying of the key query in an “unreadable” form. Search engines will easily “see through” that you are trying to deceive them, and will send your article to the very end of the list.)
  • Forex – another Ponzi scheme? A look from the inside. (The title of an article for a website is not an exercise in eloquence. An article with such a title is also unlikely to rank highly, and those for whom it is intended simply will not find it.)

Now you know how to write the right article title for a website, and how not to do it. Remember again: web writing is not journalism! It has its own laws and rules, adhering to which you will be successful.

I wish you bright achievements in copywriting and development of your Internet resources. See you again at !

Intrigue + Aim + Benefit = Perfect name

Intrigue

The title should arouse curiosity and a desire to find out: “What is so interesting, useful, unusual that the author will tell you now?”

For example, the title “Initial blog promotion” sounds a bit boring, but the title “The most current methods of blog promotion in 2016” is intriguing, and how!

Aim

The title should have a clear purpose. A good headline addresses a specific target audience and immediately makes it clear who the article is intended for.

For example, the article “Sources of finding clients for a flower shop” will not be easy for flower business owners to pass by.

The more specifically you identify your potential target audience, the deeper you go into the topic, the easier it will be for you to find a response among readers.

Benefit

The headline should show what benefits can be obtained from reading or purchasing the article.

For example, in the headline “12 free ways to get links,” the benefit is clearly expressed by the word “free.”

How to come up with an article title: tricks of cunning copywriters

A headline in the form of an intriguing question

Any question in itself creates intrigue. After reading a question, the reader sometimes even against his will wants to get an answer to it. And the answer can only be obtained by reading the article.

Therefore, we take note of the following questions:

  • Why?
  • When?
  • Which?

However, if you need a really effective headline, then you need to remember all three criteria. The intrigue contained in the question needs to be enhanced by the elements of Target and Benefit.

If the title of the article directly addresses the target audience you need, then the chances of meeting grateful readers increase dramatically.

Thus, the article “How to make money at home for mothers on maternity leave?” will not leave many mothers indifferent. As you can see, two whole terms of our formula already appear here.

Reasons, tips, methods, recommendations, techniques, laws, rules should be combined into a separate heading category because they instantly inform the reader: this is an article in the form of a list with reasons, tips... and so on. Structured, clear, specific articles always go great!

In the title “12 tips for a beginning copywriter” you see not only an indication of the structure of the content, but also a magical text enhancer that attracts attention - a number.

Figures, figures, facts always attract attention and increase the persuasiveness of the text. Accompany your headings with specific numbers - and you will be happy.

how to make a selling headline: marketer maneuvers

Don't be afraid to juggle words in your title. For example, what can you do with the title “How to come up with an article title?”

Be specific

If you do a little magic, you get some interesting options:
— “How to come up with an article title in 30 seconds”
— “How to come up with an article title in 30 seconds - 10 ways”

Reveal secrets

All people love secrets. But people love NEW secrets even more. So, it makes sense to transform the title into “10 new secrets for creating catchy headlines in 30 seconds.”

Encourage action

Actionable headlines also work well: “Create a killer headline in 30 seconds right now.”

Focus on quickly solving the problem

Let’s compare two more options: “How to come up with a selling headline?” and “How to quickly come up with a selling headline?” What interesting things did you notice?

Imagine: a man is sitting at a monitor, he needs to push his information product through the Internet. In front of it there are links to two identical articles, but in the title of one of them there is the word “quickly”. Which link will he click on first?

How to write an SEO title?

From a search engine optimization perspective, the title must meet several requirements:

  • The title uses a key phrase for which the text is optimized.
  • The key phrase is used as close to the beginning of the title as possible, ideally the title begins with the key.
  • Whenever possible, words in a key phrase are not broken up by punctuation marks. However, if you cannot do without commas and dashes, they must be placed in accordance with the rules of the Russian language.

118 magic words of a copywriter

And now it’s time to reveal the secret that successful world-famous copywriters know. It turns out that using certain words greatly enhances the effectiveness of a headline.

The words below tap into our emotions. And that's why they are so effective.

Benefit, safetyNoveltyEmotionsActions, dynamics
For freeNewSuddenlyHow to do
AdviceNewAmazingNow
FastAlready hereSignificantImagine
EasilyJust showed upAwesomeCompare
Advantageous purchaseImportant improvementMiracleHurry up
ImprovedImprovementMagicRequired
DiscountSensationalThe truth about...Last chance
IncomeRevolutionaryDifficult but solvable taskUrgent
PresentOfferExcitingRecommend
WayFinallyExclusiveHere
BusinessFirstFantasticOpen
Is it trueOpeningBreathtakingAre you doing...
ProfitableAt the time...TreasureProtect
MoneyBreakthroughIncredibleFast
ExpensiveKnow-howInitial
The only one Love
Double Limited
Triple Phenomenal
Profit Special
Focus Successful
Reliable Hypersensitive
Guaranteed Unique
Guarantee Beautiful
Accurate You
Safe Advanced
Introducing
Secrets about...
Facts that you...
The truth about...
Powerful
Life
Agreements
Yes
How many
As if...
This
Only
Hatred
Effective
Sex
First class
Darling
Beautiful
Woman
Formula
Ideal
Brilliant
Fact
Temptation
Radical
Collection
Legendary
Principle
Modern
Magic
Popular
Famous
Best
Cardinal
Magnetic

These words live in the texts of famous Western and domestic copywriters. They are heard in the calls of marketers of the largest companies. They pour on us every day along with a stream of television and radio advertising.

Now these words will serve you faithfully. From now on you are armed.

Copywriter Cheat Sheet: Over 200 Effective Headings

And now a nice bonus for site readers! Here is a convenient cheat sheet of hundreds of ready-made article titles. Submit your data and enjoy the result.

Well, to make the process of creating the perfect headline more fun, let your role models be united by one more or less boring topic.

Suppose, on the territory of a semi-closed military camp, a rally of little green men with stars on their shoulder straps is expected, dedicated to the disposal of chemical weapons. This is a trivial topic about burying ammunition at a training ground.

Only the delegation arrived not by helicopter, but by flying saucer, straight from the Sirius star system. And as you may have guessed, these little men are not in green uniforms from Yudashkin, but in green skins from Mother Nature...

So, let's go!

Headings in question form

How?

  • How will messengers from Sirius help the Russians and Americans disarm?
  • How are chemical weapons disposed of using taxpayer money from Sirius?
  • How to get rid of an unpleasant odor in a house on the edge of a landfill?
  • How to choose the right protective suits in an online store from Sirius?
  • How should you communicate with a representative of an extraterrestrial race?

Who?

  • Who will bury bombs at a site near Saratov?
  • Who and how will destroy chemical weapons in the Saratov region?
  • Who should I offer minesweeper services to?
  • Who makes the most money from Sirius?
  • Who is capable of causing harm in your garden?

What?

  • What interested the delegation from Sirius in the mustard gas testing laboratory?
  • What is the disposal of poisons using the reptilian method?
  • What should you know when choosing a garden trowel?
  • What should be used to protect plants from poisonous gases in the atmosphere?
  • What should you consider when purchasing fertilizers from sales representatives from Sirius?

Where?

  • Where will the delegation from Sirius be stationed?
  • Where to look for buried chemical weapons in Russia?
  • Where to look for advertising specialists in mirages out of the blue?
  • Where is the best place to spend a winter holiday on Sirius?
  • Where is the best place to buy spaceships?

Why?

  • Why are thousands of people being taken away from a chemical weapons destruction facility?
  • Why is detoxification of the country beneficial to the residents of Sirius?
  • Why do many Sirian flower seed speculators fail?
  • Why do asteroid-coated solar cells have so many advantages?

When?

  • When will the destruction of chemical weapons in the Saratov region be completed?
  • When is the best time to go on holiday to Sirius?
  • When is the best time to send an email to your subscribers from Sirius?
  • When should a private deminer require advance payment?

Which?

  • What new suit has our scientists developed to protect against sarin?

Where?

  • Poison disposal: where do chemical weapons go?

Headline addressed to the target audience

  • Secrets of aliens: how to look 30 at 50
  • What should a new Sirius translator do first?
  • 6 Fatal Mistakes of a Novice Gladiator on Sirius
  • 12 reasons to buy phones in online stores of the Kin-dza-dza galaxy
  • 10 new Martian cabbage salads.

Headings based on catchphrases

  • Everything you wanted to know about mortgages on Sirius, but were afraid to ask
  • Outsiders are not allowed to enter

200 successful headlines with magic words

  • 10 reasons to take advantage flying saucer
  • Why synchrophosotrons Are they popular with tens of thousands of customers?
  • 25 answers to the question: “How will the Martian like it?”
  • NEW! Tear-resistant nano-tights
  • SENSATION! Live dinosaur at the Moscow Zoo
  • THE INCREDIBLE HAPPENED! Chalk turned to gold
  • FOR FREE! Flytrap flower from Saturn for every third buyer
  • ATTENTION! The Venus flu has reached Novosibirsk
  • CAREFULLY! Elevators with teleportation effect
  • THIS IS INCREDIBLE! Levitation from diapers
  • THIS HAVE NOT HAPPENED BEFORE! Gymnasts performing on the moon
  • And you took a ticket to orbit ?
  • Like me took Martians to cafes
  • Secrets found eternal youth
  • Who else wants will go on a motorbike ride along Verener ?
  • Find out how I am grew the seeds of giant plants
  • Let me fulcrum , and I congratulations to the young people
  • How to do laser sword with your own hands?
  • How to increase height several times?
  • I used to think too the speed of light is the fastest
  • Special offer for collectors of ancient artifacts
  • Special offer for loans to earthlings
  • Get access to Koshchei's egg
  • Save ___% on ___
  • It's hard to believe, but ___
  • Captured by the 7 Dwarves
  • Get the most out of ___
  • What's behind seven castles?

Ageeva Veronica.

After studying this material, you will learn:

“As you name the ship, so it will sail” - this expression applies to everyone who writes texts. I suggest you fully master the craft of writing the best headlines.

How to come up with a good article title?

When we open a newspaper, magazine, article or news feed, the first thing we pay attention to is the headline. Only then we decide whether this information will be useful to us or not.

Interesting headlines are 50% of success. They attract readers, make the article popular and exciting. Despite the fact that the headline consists of only a few words, copywriters often have difficulties when writing it. Different options are spinning in your head, a lot of thoughts appear, so sometimes it’s not easy to write a headline that will blow the reader away. It often takes too much time to choose a name for a material. If you often encounter this problem, then I will teach you how to write beautiful and effective headlines in minutes.

I decided to dedicate this section to the criteria for catchy headlines and create some kind of information-cheat sheet for copywriters, which you can look into if you quickly need to create an original headline.

Criteria for a catchy headline:

  • Intrigue

Instantly affects a person’s consciousness, awakens curiosity, and quickly attracts attention. Intrigue the reader! Let him linger on the title and want to familiarize himself with all the information presented.

  • Target orientation

The correct article title is always aimed at a specific target audience. It makes it clear to the person that the material was created specifically for him and will be useful to him. The name must fully meet the expectations of the target audience and then it will really “work”.

  • Benefit

When we scour the Internet and look for specific information, we may notice that not all headlines are thought out correctly. After reading them, the reader immediately thinks about whether the information will be useful to him and whether it is worth spending his personal time reading it. Interesting article headlines encourage us to look at the site and find answers to questions that are important to us, to find out why we, in fact, went to the Internet.

Types of text headings + examples

Titles are attractive in two ways:

  • They give an initial idea of ​​what will be discussed in the publication and are often called "talking" headlines. They present a condensed essence of the material and do not contain aphorisms. If you need such a title, it won’t be difficult to come up with one. First write a declarative sentence, then remove unnecessary words, making sure to leave the active verb. You will end up with a good informative headline.

Examples of “talking headlines”:

  • Hook titles- Another popular headline option. They are often called figurative or playful. The main function of such a headline is to instantly intrigue and force you to read it. Unlike “talking” titles, they use catchphrases and aphorisms. As a rule, they consist of two parts and form a special mood in the reader, thereby making it easier to “enter” the article:

My advice: Do not overdo it with such titles, because they can scare off the reader and not inspire confidence in the author.

The following rules will help you easily come up with unique page titles:

  • while writing text write down important words and phrases, which can be used as ideas for the title of your publication;
  • focus on specific details and images that arise in your mind when reading the material, on the emotions that it generates;
  • use words“high-quality”, “effective”, “best”, “fast”, “easy”, etc.;
    very often people need a push to start or continue moving towards their goals, so in the titles of some publications you can use the words: “succeed”, “build”, “find”, “create”;
  • remember, that The title must fit completely in Google search(write up to 70 characters, approximately 6-8 words) – this is a trick not only to improve readability, but also SEO;
  • Titles of articles should not be pretentious or feigned.

Most “working” headlines include numbers, for example: “top 10 best web studios in Ukraine”, “5 advantages of the Step construction company”, “10 interesting facts about Thailand that you didn’t know”. You can start the title with the word “How”, for example: “ How to open a business without investment”, “How to get rid of varicose veins forever”.

There is a very good formula that will help weed out unnecessary words from your title if it turns out to be too long and you need to highlight the most important thing in it. So, I present to your attention this formula:

For example: “10 simple steps you can take now and become happier.” I would like to immediately draw your attention to the fact that the proposed formula is not universal.

In fact, the power of a well-chosen word is limitless. That is why many experienced copywriters use this simple formula to write attractive headlines:

For example, amazing examples, unrivaled advice, legendary strategies, fantastic ideas. Titles like these work well for many magazines and business books.

Personally, I am hooked by headlines that guarantee benefits. For example: “How to attract new clients without spending money?”, “How to get rid of wrinkles: 5 proven face masks” and so on.

To correctly write a title in Word, highlight it in bold or another color. Be sure to select heading h1, heading h2, after which the titles will change size and color.

Best Techniques for Writing Selling Headlines

Often copywriters have to write selling texts, for which it is extremely important to choose the right title. If you don’t know how to write a selling headline, then the next block of my article will be very useful to you.

Below are a few additional tips to help you come up with a great sales headline:

  • Users search the Internet for a specific product, expecting to find the best deal. The copywriter’s task is to clearly articulate the benefits of the product that needs to be sold. The title plays a special role here and can reflect, for example, the main advantages or properties of a particular product;
  • in the title you can indicate what benefits the buyer receives after purchasing the product. I’ll give you a couple of options for successful selling titles: “Women’s clothing at the best price in Ukraine”, “Spare parts for microwave ovens with a manufacturer’s guarantee”, “Sugaring with a 50% discount”.

When composing a sales text, follow the rule of the four “W’s”.

Based on it, the title and subtitle should be:

  • ultra-specific;
  • unique;
  • terribly relevant;
  • amazingly useful.

Summarizing all the material presented, I would like to once again focus your attention on the fact that the title should not be:

  • too short and not too long, try to fit it into one line;
  • formulaic, hackneyed and boring (try to come up with an informative and original title for the text).

Titles should consist of approximately 3-5 words, since bulky titles will negate interest in the material.

By following these tips, you will never write “dull” headlines again, but turn them into a selling masterpiece.