What is static information content. Depending on the method of image formation. Advantages of raster graphics

We released new book"Content marketing in in social networks: How to get into your subscribers’ heads and make them fall in love with your brand.”

Informational content is information that is useful to the reader.

More videos on our channel - learn internet marketing with SEMANTICA

This is the data for which the user opens a search engine. A man wants to buy a cat. He goes to Yandex and enters: “Cat care.” In the search results, he sees your website, where there are detailed articles about care. And then he finds out that you also have an online store with elite cat food.

Your articles are information content. It indirectly increases your sales.

Quality of information content

It is better to talk about what information content should be in comparison with other types of materials.

• Service - accompanying service information, navigation tips, etc.
• Selling - direct advertisements about goods or services.
• Entertaining - to improve your mood.

We all come home from work in the evenings. We are tired, we want to sleep. And many people simply don’t have the strength to read anything serious about nuclear physics. We want to watch an excerpt from KVN while we eat, smile and go to bed.

Therefore, almost all of it is entertaining. It should make a person smile, laugh, and send the picture to friends.

Information material is serious content. It must tell a person something new. Give knowledge. It’s as if the reader was at a university lecture. However, even the most serious material can be presented in such a way that a person will read it with a smile and interest. And then he will definitely send the post to his friends.

Information content:

• is beneficial for the reader;
• helps meet needs;
• helps achieve the author's goals;

And for this, the material must have the following characteristics:

• Information content.
• Literacy.
• Thematic.
• Logic.
• Relevance.

The material should answer a question that worries a person.

Why does your website or public page need information content?

Let's remember the definition of marketing. This is an increase in company profits by satisfying consumer needs.

Answering a user's question is the first step towards sales. This is the satisfaction of a person’s current need - the need for information, for an answer to his question. And people love those who give them what they want.

Types of information content

Changing information. For example, - user content is dynamic.

Static content is that material that has not changed. It is published once and remains in this form.

If we talk about the type of published materials, they can be very different:

• text;
• video;
• podcasts;
• white books.

The main thing is the message that is contained in them. This is the answer to the question that your article, your video, your audio recording gives.

How to create informational content

On one's own. We give this answer to any questions about how to make good material.

Find out what knowledge your audience lacks. Focus on the theme of the portal.

Use the Udemy.com service. This is a learning platform for online courses. Choose a topic that is relevant to your content. See what's included in the course. For example, in the screenshot above there is a program from a web design course.

See what is said about the subject. Write material - you can make a series of educational articles.

But you write about something you know a lot about, right? Tell us about your personal experience, give examples of them personal experience. Describe how you yourself solved similar problems in practice.

The main criterion for quality information material is usefulness. Will the reader immediately after reading be able to begin to embody what he read about?

Informational content will allow you to gain the trust of users. It will attract new visitors to you. And it will make your website not just an online resource, but an educational portal that will attract new customers.

Information content is information in any form that gives a comprehensive answer to the user’s question or tells about something. Information content includes:

• descriptions of goods in online store cards;
• articles “How to reinstall Windows”, “How to pour a concrete floor”, “Why grinding of a log house is necessary”;
• cases of marketing agencies;
• blog articles with personal reflections;
• news content;
• and many other types of content.

Information content helps or another platform, indirectly and helps in the eyes of clients, if detailed answers to the most FAQ. Information will benefit you if you publish truly useful, relevant, understandable materials.

Social networks (SMM).A user on social networks concentrates on one object for an average of 8 seconds, so the short format prevails here. Information materials are presented in the form of small posts with interesting facts, separate pages with longer articles or guides, infographics or videos. Now the new one is being actively used.

Other sites. You can post information content in the media, on visited blogs, news sites and other platforms. Such guest posts will bring visitors to your website, increase brand awareness, help you express yourself and expand your target audience reach.

The role of information content in promotion

Informational content helps promote not only the website, but also the business as a whole. With it you can:

• bring the portal to the TOP search results search engines by high-frequency, mid-frequency or by publishing optimized for keywords materials;
• increase brand awareness through frequent sharing of useful materials, viral publications, and growth of natural traffic from search engines;
• increase the level of expertise in the eyes of readers by publishing your research, cases, real examples from practice, checklists, answers to difficult questions.
• tell more about the product, service and their benefits, give examples of using the product or service to increase the reader’s interest in your offer.

In the complex, namely information content, increases the number of sales. If you post constantly useful materials, traffic to a site, profile or group will increase. New clients, buyers or readers will appear.

Vivid examples of the effectiveness of information content:

• Tilda website builder blog with useful articles, guides, instructions on the topic of Internet marketing;
• Elena Torshina with publications of original materials on her Torshinsky website;
• website trademark“Clean line” with life hacks, makeup secrets and other useful materials.

Creation of information content

To create truly useful and high-quality information content, you need:

1. Determine target audience and find out what they would be interested in reading about. To do this, you can use survey forms for the company’s clients, discussions on social networks, or the latest trends in the field.
2. Collect material. Depending on the format, collect facts, reference research, conduct product testing, or prepare detailed description your opinion.
3. Create text, image or video. Write concisely, to the point, without being distracted by unimportant deviations from the topic. This will make the materials rich, short, and interesting.

You can attract other companies or authors to create information content so that they write guest articles or publish on your site under their name. You can also write your guest posts on popular platforms.

Examples of information content

Now let’s give examples of information content on the site that sells like hot cakes.

How do you use information content? Do you think it is effective? Share your opinion in the comments.

Winter sale - save up to 20%!

Save 20%

Get 15% discount on all winter products!

Dynamic Content- this is “smart” content on HTML based, tailored to specific subscribers. It allows you to show different images, calls to action, and change text based on your customers' preferences and actions. These personalized messages increase the likelihood of action, increase engagement, and capture users' attention.

How can it be used?

Dynamic content will give you limitless possibilities! Create campaigns for precise targeting separate groups buyers and increase engagement.

• Use different images to show products that your audience is interested in.
• Offer required content depending on the interests of clients.
• Tailor calls to action for potential and existing existing clients.
• Provide content based on location.
• Personalize the appearance and language style of offers for individual subscribers.
• Generate unique promo codes to increase conversions.
• Use purchase history and automate mailings based on customer behavior.

Dynamic content in three easy steps

• Collection of customer data

  Add custom fields to web forms and surveys and automatically collect accurate and comprehensive data about your customers. Create detailed profiles to get to know your followers better and create great marketing campaigns.

• Adding custom fields to segments

  Use GetResponse's advanced grouping to create groups of buyers with similar preferences and interests. Add custom fields to segments. Target and choose target audience for your suggestions. Experiment with endless combinations!

• Creating targeted content

  Use simple words to merge mailings, conditions and complementary elements to create campaigns with high level targeting and personalization. Take advantage of our training materials or contact us for professional help.

PRACTICE ASSIGNMENT

Task 1. Collection and processing of static information content

1. Collect text examples information materials used in the organization ( technical documentation, datasheet, maintenance plans, user manuals, etc.).

2. Collect examples of graphic information materials used in the organization (circuit diagrams and block diagrams, photographs appearance equipment, etc.).

3. Translate into MS Office format, prepare a review of the collected material in MS Word.

ATTENTION!!!

All types of materials are collected only with the permission of the organization’s management and should not contain confidential information, as well as violate the laws of the Russian Federation by any means.

Task 2. Complete the work and describe the procedure for its implementation(based on the organization’s profile):

Install and work with specialized application software;

Install and work with application software;

Diagnose equipment malfunctions using technical and software;

Monitor operating parameters of equipment;

Eliminate minor malfunctions in equipment operation;

Task 3. Create a standard form and calculation of an employee’s salary at the enterprise (where the internship takes place). Take any work position as an example.

1. For work, use 1C: Accounting, 8.3.

2. The development must be external program, containing tabular data, graphical data, and control elements. The program should generate one type of report - “employee salary for six months.”

Task 4. Creating a presentation using MS PowerPoint (or any other presentation resource) in which to present information on the following topics:

Topic 1. Static information content

Technologies for working with static information content;

Standards for graphic data presentation formats;

Standards for presentation formats for static information content;

Information content processing software;

Rules for constructing static information content;

Technical means collecting, processing, storing and displaying static content.

STUDENT REPORTING

Title page completed on a computer (filling out by hand is not allowed) according to the established template. For a sample title page of a practice report, see the website page educational institution(college).

The report uses continuous page numbering. The title page is included in the general page numbering, but the page number is not indicated on it. Pages are numbered in Arabic numerals without a dot in the bottom center field of the page.

The headings of the structural elements of the report (contents, assignments, bibliography, appendices) are printed in capital letters without a period.

THE REPORT IS FORMED IN A PLASTIC FOLDER WITHOUT STATIONERY FILES.

Page settings:

§ Format – A4

§ Margins (top and bottom – 20 mm, right – 10 mm, left – 20 mm)

§ Page numbering is required

Text formatting:

§ The text should be divided into paragraphs

§ Line spacing – 1,5

§ Paragraph indentation(first line indent) – 1.25

§ Body text should be justified, headings should be centered

§ Font typeface – Tims New Roman

§ Font size – 14 pt for the title. In capital letters in the center of the page, word wrapping is not allowed, for the main text - 12 p.

REPORT EVALUATION CRITERIA

1. Certification based on the results of educational practice is carried out taking into account the results confirmed by the relevant organization (practice diary with grades; certification sheet; characteristics):

2. Certification based on the results of educational practice is carried out on the basis of a completed report with the completed task:

Practice is assessed by a sum of points based on the maximum possible 70, and includes several components:

Final grade = Practice diary + written form report + bonus points)= 70 points (100%).

The result of mastering the MDC is the students’ mastery of the type professional activity"Processing of industry information" , including professional and general competencies.

ANNOTATION FOR WORK PROGRAM PM.01 PROCESSING OF INDUSTRY INFORMATION 1.1. Scope of the program Work program professional module“Processing of industry information” is part of the main professional educational program in accordance with the Federal State Educational Standard for the specialty SVE 02/09/05 Applied informatics (by industry) of basic training in terms of mastering the main type of professional activity and the corresponding professional competencies (PC): PC1.1. Process static information content. PC1.2. Process dynamic information content. PC1.3. Prepare equipment for operation. PC1.4. Set up and work with industry-specific information content processing equipment. PC1.5. Monitor the operation of computers, peripheral devices and telecommunication systems, ensure their correct operation 1.2. Place of the professional module in the structure of the main professional educational program: the discipline is included in the professional cycle of the compulsory part. 1.3. Goals and objectives of the professional module - requirements for the results of mastering the professional module In order to master the specified type of professional activity and the corresponding professional competencies, the student during the development of the professional module must: have practical experience: 1. processing static information content; 2. processing dynamic information content; 3. installation of dynamic information content; 4. work with industry equipment for processing information content; 5. monitoring the operation of computer, peripheral devices and telecommunication systems, ensuring their correct operation; 6. preparing equipment for operation; be able to: 1. carry out the process prepress information content; 2. install and work with specialized application software; 3. work in a graphic editor; 4. process raster and vector images; 5. work with packages application programs text layout; 6. prepare original layouts; 7. work with application packages for processing industry information; 8. work with presentation preparation programs; 9. install and work with application software for processing dynamic information content; 10. work with application software for processing economic information; 11. convert analog forms of dynamic information content into digital ones; 12. record dynamic information content in a given format; 13. install and work with specialized application software for editing dynamic information content; 14. select dynamic content editing tools; 15. carry out event-oriented editing of dynamic content; 16. work with specialized equipment for processing static and dynamic information content; 17. choose equipment to solve the task; 18. install and configure application software; 19. diagnose equipment malfunctions using hardware and software; 20. monitor the operating parameters of the equipment; 21. eliminate minor malfunctions in the operation of equipment; 22. carry out equipment maintenance at the user level; 23. prepare error reports; 24. switch industry-specific hardware systems; 25. carry out commissioning of industry-specific equipment; 26. carry out testing of industry-specific equipment; 27. establish collateral; and configure system software to know: 1. basics of information technology; 2. technologies for working with static information content; 3. standards for presentation formats of static information content; 4. standards for formats for presenting graphical data; 5. computer terminology; 6. standards for the preparation of technical documentation; 7. sequence and rules of pre-press preparation; 8. rules for preparing and designing presentations; 9. software processing information content; 10. basics of ergonomics; eleven. mathematical methods information processing; 12. information technologies for working with dynamic content; 13. standards for dynamic data presentation formats; 14. terminology in the field of dynamic information content; 15. software for processing information content; 16. principles of linear and non-linear editing of dynamic content; 17. rules for constructing dynamic information content; 18. rules for preparing dynamic information content for installation; 19. technical means of collecting, processing, storing and displaying static and dynamic content; 20. principles of operation of specialized equipment; 21. operating modes of computer and peripheral devices; 22. principles of construction of computer and peripheral equipment; 23. rules Maintenance equipment; 24. equipment maintenance regulations; 25. types and types of text checks; 26. ranges of permissible operational characteristics of equipment; 27. principles of switching industry-specific hardware systems; 28. operational characteristics of industry equipment; 29. operating principles of system software; 1.4. Recommended number of hours for mastering the professional module program: maximum student teaching load 745 hours, including:  mandatory classroom teaching load of the student 394 hours;  independent work 197 hours;  educational practice 78;  industrial practice 76 hours. 1.5. Forms of intermediate certification: differentiated tests, exam, qualifying exam. 1.6. Contents of the professional module Section 1. Processing of static information content Topic 1.1. Fundamentals of information technology Topic 1.2.Static information content Topic 1.3.Computer graphics content Topic 1.4.Theory of computer graphics Topic 1.5.Photo processing Topic 1.6.Basic parameters of a vector contour Topic 1.7.Processing of raster images Topic 1.8.Development of design and construction documentation Section 2. Processing of dynamic information content Topic 2.1. The process of planning a layout and working with a printing house Topic 2.2. Basic techniques for creating original layouts of various printed publications, taking into account the features of the modern printing base and paper type Topic 2.3. Technologies of the printing process Topic 2.4. Basics of typography Topic 2.5. Equipment for the designer's work Topic 2.6. Creation of ps-files and preparation of the original layout for transfer to the printing house for subsequent color separation on a phototypesetting machine Section 3. Preparing equipment for work Topic 3.1. Presentation preparation standard Topic 3.2. Presentation forms Topic 3.3. Presentation effects Topic 3.4 Preparing presentations Section 4. Information Technology working with economic information Topic 4.1. General information and interface of the Mathcad program Topic 4.2. Exact calculations in Mathcad Topic 4.3. Numerical methods in Mathcad Section 5. Information technologies for working with sound Topic 5.1 Forms of presentation of audio information Topic 5.2 AdobeAudition program Topic 5.3 Working in single-track mode (EditView). Working in multi-track mode Topic 5.4 Working with cyclic and wave files Topic 5.5 Using noise reduction filters Topic 5.6 Editing voices Topic 5.7 Using the channel mixer and real-time effects of the Audition program. Topic 5.8 Batch Processing and scripting Topic 5.9 Optimization sound files for the Internet Topic 5.10 Importing audio data from a CD and creating a new CD Section 6. Video processing Topic 6.1 Methods of creating a digital video image. Types of digital video Topic 6.2 Basic Concepts AdobePremiere. Program interface. Windows Project, Source, Program Topic 6.3 Importing and exporting files Section 7 Creating simple animation Topic 7.1 Methods of creating animation. Types of animation. The simplest GIF animation. FLASH animation Topic 7.2 AdobeFlash program. Program interface capabilities Topic 7.3 Tools of the AdobeFlash program Topic 7.4 Filling. Combining contours. Lasso tool. Work with text. Section 8. Editing dynamic information content Topic 8.1 Concept of editing Topic 8.2 Basic rules for shooting video materials Topic 8.3 Video editing. Film editing Topic 8.4 Video editing. Basics of working in the AdobePremierePro application and its installation Topic 8.5 Video editing. Basic editing tools in the Program, Source, and Timeline windows. Topic 8.6 Video editing. Video and audio transitions Topic 8.7 Video editing. Transparency of video clips. Movement and scaling of clips Topic 8.8 Video editing. Video effects Topic 8.9 Video editing. Sound in the film Theme 8.10 Computer animation: Technology for creating an animated film Topic 8.11 Computer animation: Working with color. Types of fills and their application Topic 8.12 Computer animation: Shape animation. Tracing raster images Topic 8.13 Computer animation: motion animation Topic 8.14 Computer animation: Symbols. Complex animation Topic 8.15 Computer animation: Library samples and their instances Topic 8.16 Computer animation: Animating a nested instance Topic 8.17 Computer animation: Layer mask. Masking layers Topic 8.18 Computer animation: Sound. Preservation, export, publication Section 9. Technical means for collecting, storing and displaying static content Topic 9.1 Camera and its equipment Topic 9.2 Graphic tablet Topic 9.3 Scanners Topic 9.4 Printers Topic 9.5 Plotters Topic 9.6 Risograph Topic 9.7 Cutter and laminator Topic 9.8 Stapler and booklet maker Section 10. Technical means for collecting, processing, storing and displaying dynamic content Topic 10.1 Video camera and its equipment Topic 10.2 Equipment for recording sound Section 11. Technical means for processing and storing content Topic 11.1 Processor Topic 11.2 Motherboard Topic 11.3 Video card Topic 11.4 Sound card Topic 11.5 Video capture card Topic 11.6 Information storage equipment