Famous YouTube blogger. Queens of Russian YouTube: top influential female bloggers

Nowadays, keeping a public diary is considered a very interesting and profitable profession. develop into commercial ones, and successful popular bloggers become an example for others.

One cannot but agree with the statement that the authority of blogs with a large number of subscribers is increasing every day, turning into a real tool of influence on the readership.

Blogs on the latest gadgets, tourism, cooking, cosmetics and beauty make good money on the Internet. A personal online magazine, reflecting the hobby of its owner, becomes an online continuation of the extraordinary personality who promoted the project.

Types of blogs

So, of our country - who are they? Before getting acquainted with the top projects that attract new subscribers and advertisers, it is worth talking about what online magazines exist.

A resource with interesting content

A beginner, just making his way to fame, grabs literally everything and fills his blog with content of various contents. Some diaries resemble a huge dump of irrelevant news and photos copied from other sources. However, there are talented bloggers who skillfully look for what is interesting to their subscribers. Resonant content collected on the Internet allows it to remain in the top of the most read and cited projects.

Author's magazine

The opposite of the first project is the so-called blog magazine, specializing in a specific topic. The author expresses his point of view and captivates readers with what is closest to him as the creator.

There are often cases when professional magazines with an entire army of subscribers are bought out by large publishing houses, and further development occurs through investments. Such mutually beneficial commercial deals are practiced by famous bloggers both in Russia and abroad.

The resource described above includes the personal diaries of photographers who post original photographs, or celebrity blogs, the fame of whose owners allows them to quickly gain subscribers interested in the personal and professional lives of their idols.

Blogs on women's topics

Separate projects include magazines on purely women's topics: handicrafts, cooking, fortune telling and others. Popular bloggers post useful master classes that attract an audience of millions.

This also includes channels that are gaining popularity, whose owners are well versed in the beauty industry and have dedicated their lives to beauty. Famous bloggers who talk about new cosmetics and share detailed makeup tutorials express independent opinions about products by testing them on themselves.

We've looked at the main types of blogs that are popular and loved by loyal readers, and now we'll talk about famous creators of personal resources who turned their hobby into a business.

I. Varlamov

Perhaps the most popular blogger in Russia is the well-known Ilya Varlamov, who founded an advertising and development agency and writes fascinatingly on LiveJournal. He accompanies educational or social posts with photographs, skillfully using his blog to advertise new projects.

Varlamov loves his readers and for their sake “travels through garbage dumps, runs to rallies and writes something new every day.” On a personal blog, which is visited by about two million people every month, it is possible to buy advertising, providing it with photographs of the customer. The author also suggests organizing a photo shoot, supplementing it with selling posts about products or stores. A businessman and human rights activist, one of the top bloggers on LiveJournal, criticizes local authorities, entering into polemics with the administration of the cities he visited. He boldly covers the most resonant political events, such as the protests in Kyiv in 2014.

E. Krygina

Speaking about the most popular media personalities, we cannot ignore the person of Elena Krygina, who burst onto the fashion Olympus with her video tutorials on makeup.

M. Wei

Masha Wei, one of the top bloggers who is incredibly popular among schoolgirls, began recording beauty video tutorials while still at school. In them, she talks about all the intricacies of applying makeup and transforms into famous pop culture divas. Recently, Masha, who has more than three million subscribers, has been invited to work on television.

K. Matoyan

The very first beauty blogger in Russia with the nickname Blondycandy shares with her Livejournal subscribers everything that happens in her life. The cosmetics lover always talks about new products and reviews popular face and body skin care products. Katya is known to everyone who is even slightly interested in the beauty industry. Successful Matoyan has been collaborating with the most famous beauty brands for a long time.

N. Belotserkovskaya

Russian bloggers rarely spoil their readers with culinary art and surprise them with their special skills. Nika, who found herself in France by the will of fate, fell in love with the cuisine of Provence and began generously sharing recipes for delicious and unusual dishes.

The author of books about the secrets of haute cuisine has become the most popular food blogger in Russia. Now Belotserkovskaya has her own online store, where you can buy unusual spices, syrups, cereals and even branded Belonika oil. Having promoted her own brand, she also opened three culinary schools abroad.

Nikkoko8

Well-known bloggers on YouTube, whose videos are watched by millions of viewers, receive decent compensation from the channel. A girl named Veronica is called the main “sniffer” of the country. She writes original reviews about selective perfume brands and the so-called mass market. Not afraid to offend anyone, a popular blogger with a huge army of subscribers speaks out quite harshly, for which many people criticize her, but Veronica is full of positivity and shares it with everyone.

D. Borisov

The leading bodybuilder in terms of views on Youtube, Denis Borisov, has long earned the reputation of a true professional. His programs were appreciated by athletes and ordinary people. In an accessible form, he explains how muscle building occurs, talks about all the nuances of training, making differences in the programs of men and women.

Borisov, whose videos have received more than 50 million views, is not for nothing considered the most popular and successful fitness blogger in Russia.

Orleans

Voronezh girl Katya Orleans quickly achieved fame. She doesn't try to be boring and doesn't mince words. Now her online magazine “about clothes” is gaining popularity in the Russian blogosphere. A non-standard approach to fashion without custom advertising sets Orleans apart from thousands of other girls. She harshly criticizes her colleagues, pointing out their obvious mistakes.

Sophie Avenue

Perhaps, the top ten bloggers are rounded off by Sofia Alekseeva, who received recognition for her amazing beauty and unique taste. Using the most unusual combinations of clothes, Sophie creates original images that her subscribers love. Each of her “looks” catches and inspires readers who admire Alekseeva’s style.

The girl who has become famous stars in television programs and participates in commercial projects that bring in good profits.

As you can see, the best bloggers in Russia, gaining popularity, receive good dividends by doing what they love. Don’t delude yourself that this is easy money, because without a creative approach it is impossible to interest a multimillion-dollar audience. Running a popular blog requires maximum effort and time, but those who are confident in themselves can be recommended to try their hand at this field.

Especially for March 8, YouTube video hosting compiled the top of the most popular bloggers on the Runet. When allocating places, indicators such as audience reach, activity, channel traffic and many others were taken into account.

The editors of the site invite you right now to get acquainted with the ten most popular Russian female bloggers on YouTube.

1 place. Katya Clapp - @The KateClapp (over 4 million subscribers)

Blogger Katya Klap is recognized as the most influential girl on Russian YouTube. The girl shares beauty secrets and simply bright events from her life with her subscribers. Katya has something to be proud of: in the world, only 39 female bloggers have the same number of subscribers as her.

2nd place. Estonia- @Estonianna (467,647 followers)

Estonia

Blonde Anna is from Estonia. The girl has been actively filling her channel since 2011. On her blog you can find many videos about cosmetics, makeup and style. "Estonianna" simply loves to share the everyday joys of life with her audience.

3rd place. Maria Way - @MariaWay (2,547,401 followers)

Maria Way

23-year-old Maria believes that “beauty is our main weapon,” and tells her fans how with its help you can open any doors in the world. The main thing is just to do the right makeup. Maria Wei's channel is incredibly successful.

In addition, the top 10 Russian female bloggers included users with the nicknames “Agniya Ogonyok”, “Mary Senn”, “NeNovosti”, “Sonya Esman”, “Julia Pushman”, “Lyubarskaya” and “Sasha Spilberg”.

4th place. Agnia Ogonek - @AgniaOgonek (932,792 followers)

6th place. Nenews - @NeNovosti (369,820 subscribers)

7th place. Sonya Esman - @classisinternal (1,544,020 subscribers)

8th place. Julia Pushman - @JuliaGogitidze (1,173,015 followers)

Due to the influence of social networks on the life of society, famous Instagram bloggers are becoming new idols. They attract their subscribers with an interesting way of life and their charismatic personality. Therefore, we have prepared a selection for you TOP 20 most famous Instagram bloggers, who achieved popularity thanks to an active social life.

Instagram bloggers pursue different goals when developing their account: some want to gain popularity or fame, while others want to turn their social network page into a powerful earning tool. But, all the same, both of them become the center of attention of others.

Rating of the most famous bloggersInstagram

This rating presents the top twenty Instagram bloggers who are now very popular. Their pages have millions of followers who constantly follow their lives. This rating does not take into account the accounts of world-famous stars such as Selena Gomez, Beyonce, Ariana Grande or Christian Ronaldo, because they gained fame not through the social network Instagram, but because of their type of activity. By the way, the names given above are the world's top four Instagram profiles based on the number of subscribers.

And we, in turn, set ourselves the task of introducing readers to the leaders among bloggers who gained their popularity thanks to Instagram. So, let's meet these Instagram stars.

Ana Cheri Garcia (@anacheri)

Number of subscribers: 10.6 million

A girl with curvaceous, toned figures of Mexican origin has won the top position in our ranking. She attracts the attention of Instagram users with her seductive photos. Based on her popularity, she has already managed to create her own business by opening an online store with branded accessories and original training programs for her figure.

Despite her attitude towards the 30+ age category, Ana positions herself as a fashion model in the field of fitness and sports. Her interesting appearance adds mystery to the girl. The ability to pose sexually in photographs and excellent external data have become the key to the star’s success.

Olga Buzova (@buzova86)

Number of subscribers: 10.5 million

Olga Buzova is a very popular public figure in Russia. She attracted special attention by becoming a participant in the reality show “Dom-2”, and subsequently becoming the host of this project. Her Instagram account is very stylish and bright. Its main goal is to maintain the image of a star. Despite this, Olya is so popular on Instagram that she was awarded second place in our ranking.

Claudia Alende (@claudiaalende)

Number of subscribers: 10.3 million

Claudia Alende is a Brazilian model and businesswoman. Her account combines beauty, health, business advice, motivation and Claudia's lifestyle. In addition, her appearance is compared to the famous actress Megan Fox. Many believe that it was this similarity that brought Claudia such popularity. Nature has also endowed the Brazilian with ample breasts and hips, which makes her even more attractive to the audience of Instagram users.

Claudia, like Ana Ceri, opened her own store with branded accessories such as T-shirts, caps and phone cases with her images.

Nastasya Samburskaya (@samburskaya)

Number of subscribers: 8.9 million

Nastasya Samburskaya is a Russian actress and TV presenter who tried herself as a singer. This socialite has already gained almost 9 million fans on her Instagram account. In fact, it is not particularly clear why Nastasya’s profile became so popular for any special merits. But, given the fact that she has repeatedly been on the list of the sexiest women in Russia according to various glossy publications, her popularity is justified.

Vera Brezhneva (@ververa)

Number of subscribers: 8.6 million

Vera Brezhneva is not only an active Instagram user, but also a famous Russian-speaking singer, a former member of the Via Gra group. Vera has reached more than eight million social network users with her charisma. Many people liked the published footage from filming, concerts and photos with friends.

Kayla Itsines (@kayla_itsines)

Number of subscribers: 7.6 million

Famous personal trainer Kayla Itsines launched her own method of fitness exercises for weight loss on the Internet. She is a guru in the field of proper nutrition and exercise. This gained popularity, which helped her become a successful entrepreneur.

In 2016, she was named one of the 30 most influential people on Instagram. In addition, she, along with her common-law husband, were included in the list of the richest people in Australia under 40 years of age who did not inherit a fortune.

Ivan Urgant (@urgantcom)

Number of subscribers: 6.5 million

The famous showman Ivan Ugrant won the first male position in our ranking. As you can see, it’s easier for girls to gain popularity on Instagram than for guys, but Ivan still managed to get around this difficulty.

In his profile, Ivan publishes photographs of a personal and professional nature, but family shots are a rarity. The secret of Ivan Urgant's popularity on Instagram most likely lies in his interesting and cheerful personality, which is interesting to watch.

Katya Clapp (@kateclapp)

Number of subscribers: 6.4 million

A young girl from Russia is better known as a video blogger on YouTube, but fans do not leave her alone even on Instagram. Ekaterina Romanova is the real name of the blogger. Just as you can see a lot of funny videos and parodies on her video channel, Katya’s Instagram is a little more serious. She posts photos about her life, inspirations and places of residence.

Anna Khilkevich (@annakhilkevich)

Number of subscribers: 6.2 million

Anna is a Russian actress who conquered the Instagram space with her naturalness with photographs from her life. Her fame in the real world helped boost her profile to more than six million subscribers.

Oksana Samoilova (@samoylovaoxana)

Number of subscribers: 6 million

Oksana has the ability to pose for the camera and is gifted with irresistible photogenicity. This influenced her modeling career. Popular Instagram blogger Oksana Samoilova is the wife of the famous singer Dzhigan. Not only, thanks to her status, she gained such close attention from subscribers. In addition, she is a successful model, face and co-owner of the clothing brand MiraSezar.

Alena Shishkova (@missalena.92)

Number of subscribers: 5.7 million

The public figure, Alena Shishkova, received particularly close attention from the audience after her unclear role in the personal life of the singer Timati and participation in the Miss Russia competition. Today, Alena is a successful world-class model.

Alena is one of those individuals who do not hide the correction of their appearance using the plastic method. Alena's account is full of fashionable and stylish looks before going to a social evening or a fashionable party.

Victoria Bonya (@victoriabonya)

Victoria Bona is a Russian TV presenter, in the past she was one of the participants in the reality show Dom-2. She starred in videos of famous Russian singers, and also succeeded as a model. This pretty blonde publishes photos of her successful and chic life, which attracts so many subscribers to her profile.

Svetlana Bilyalova (@svetabily)

Number of subscribers: 5.5 million

An attractive girl, Sveta Belaeva, captivates the hearts of her followers with seductive photographs of her figure and pretty face. The peculiarity of Sveta’s appearance is a result of the influence of Tatar roots. An active, athletic and purposeful blogger, she gained her popularity on Instagram largely because of her appearance, but, as they say, Sveta’s beauty is not only the result of the magic of Mother Nature.

Murad Osmann (@muradosmann)

Number of subscribers: 4.6 million

The famous “follow me” photo was very clearly used in this Instagram account. Photographer Murad Osmann and his girlfriend travel the world and exhibit professional photos in the “follow-me” style (when the model in the photo leads the hand of the photographer, who is not in the frame, but only his hand is visible). Each photo is unique not only because of the popular bright landscapes, but also because of the wide variety of images of the girl model in the photo.

Chantel Zales (@chantelzales)

Number of subscribers: 4.5 million

Chantel has become a popular lingerie and swimsuit model, who has already appeared in many glossy magazines, including Maxim. She is one of those bloggers who not only has amazing body shapes, but is also not shy about showing them off to such a wide range of her subscribers.

Paige Hathaway (@paigehathaway)

Number of subscribers: 4 million

Paige is a fitness lifestyle expert and founder of the 5 Week Weight Loss Challenge. After switching to a sports lifestyle, the blogger began to actively develop her Instagram account. The American girl with a fit, athletic figure has become a role model for many of her followers.

Elena Sheidlina (@sheidlina)

Number of subscribers: 3.3 million

Lena Sheidlina is a girl with unusual photo images, now a 23-year-old model, originally from the city of Saratov (Russia). The main subscribers of Elena's account are teenagers. Elena publishes on her profile photos from a photo shoot in unusual images, like for an ordinary model. Bright and unusual bows are the highlight of her popularity.

@anyuta_rai)

Number of subscribers: 2.4 million

Anna Kharakhasheva, aka Anita Rai, is a successful Russian model who is in demand all over the world. She regularly pleases her subscribers with fashionable looks, stylish looks and photographs from social events. For Anita, her Instagram profile has become an excellent way to earn money, which she openly declares to the general public.

Galina Mirgaeva (@mirgaeva_galinka)

Number of subscribers: 2.3 million

Russian model Galina Mirgaeva managed to show off in Western publications, which became interested in her person. On her Instagram account, Galya publishes many shots from the photo shoot. In addition, she promotes a healthy lifestyle and exercise. Her beauty and figure cannot go unnoticed, so the number of subscribers to Galina is constantly increasing.

Sasha Markina (@markina)

Number of subscribers: 1.2 million

Our rating of popular Instagram bloggers is completed by another model – Alexandra Markina. The Russian girl is considered to have an ideal figure. Her cute appearance leaves no one indifferent and beckons you to follow her profile updates constantly.

Video about the coolest people on Instagram

Why do people follow someone's account?

Probably, many people have a question why some people quickly attract attention and the number of their subscribers is growing rapidly, while others, no matter how hard they try, do not get the desired result. The fact is that users subscribe to the page for several reasons:

1. Blogger likes the outside- This is a common reason for quickly gaining subscribers. If the person running the profile is attractive in itself, then this attracts special attention, because Instagram is based on visual perception. Agree that photographs of attractive people attract more attention. Beauty bloggers often develop their accounts in this way - using their sphere of interests, they sympathize with the majority of the social network’s audience.
2. I like the blogger's lifestyle– if a blogger leads an active life, uses interesting services or improves himself, such activity becomes exemplary for many. Most people are unable to work on themselves or lead an active and sociable life, so they prefer regular observation of a person with whom they can follow an example.
3. The blogger is a public figure– every public person tries to stay in line with modern trends and presence on the Instagram social network is no exception. Users begin to follow updates from public figures, be it a singer, dancer, presenter, politician or showman. Famous real life personalities post moments from their personal and professional lives on their Instagram profile.
4. Users personally know the blogger– the incentive to subscribe to someone’s page is a real acquaintance with the blogger. If the owner of your Instagram profile is your friend or acquaintance, then most likely you will be more interested in following its updates. The logical conclusion is that people who are more sociable have a wide circle of friends and thus have more followers on Instagram.

13.01.2016 | 30006

This article contains a selection of the most popular fashion bloggers who are read all over the world.

The American portal about fashion and style “Fashionista” studied dozens, or even hundreds of fashion blogs and compiled a selection of the most influential fashionistas on the planet. When compiling this top, we took into account the number of blog readers on various social networks, statistics of views and visits, as well as the cooperation of their owners with famous brands.

We invite you to meet the most popular fashion bloggers in the world.

The owner of the site called “The Blonde Salad” is 27-year-old Italian Chiara, who lives in Los Angeles. The girl boasts 3 million subscribers on the social network Instagram alone.

Chiari Ferragni's style is admired and written about in glossy magazines. And recently, the blogger was invited to the jury of the LVMH Prize (companies that include luxury brands such as Louis Vuitton, Givenchy, etc.), which is awarded to young designers.

Aimee's main profession is interior design. She is 28 years old, also lives in Los Angeles and is also incredibly popular on Instagram, where she has 1.9 million followers. In addition, she maintains a video blog on YouTube, where she has collected 28 thousand.

The third place in the top went to another girl from Los Angeles. 31-year-old Wendy is a real Youtube star. Her Lookbook is read by just over 600 thousand people. Her video alone, on how to tie a scarf beautifully, has been viewed more than 29 million times.

Christina is only 21 years old, but already at such a young age this native of Switzerland was able to achieve worldwide fame as a fashion model and fashion blogger. In addition to her website called “Kayture,” the girl actively maintains a page on Facebook, where each of her photos collects several thousand (and sometimes several tens of thousands) likes.

Clearly, Los Angeles has proven to be the most popular city among fashion bloggers because it's home to another style guru, 29-year-old Julie Sarinana. She started her fashion blog back in 2009, when it was not so popular. The girl not only shares fashionable outfit ideas with readers, but also produces her own line of T-shirts.

31-year-old Rumi Neely opened her website back in 2007. She generously peppers her posts with photographs in the spirit of glossy magazines and writes briefly and to the point. She also periodically starred in advertising campaigns for fashion brands and managed to launch her own – Are You Am I.

Australian Nicole Warne, 25, from Sydney, didn't plan on becoming a fashion blogger when she started Gary Pepper Girl. Initially, the site was conceived as an online store for selling vintage clothing. Nicole published her retro images to increase sales, and as a result, as they say, she got involved.

Blair is 29 years old, lives in New York, the city that never sleeps, and is known for her elegant, yet slightly rowdy style. This girl worked for Tory Burch and GAP, so who better to keep up with the latest fashion trends than her?

23-year-old glamorous young lady Julia Engle has literally taken over all social networks from Pinterest to Instagram. Her style inspires thousands of readers around the world.

Nicolette Mason, at 29, can boast of being the leading plus-size blogger on the planet. Her bold style inspires other curvy girls. Nicolette writes a column for Marie Claire magazine, appears in lookbooks for fashion brands, and periodically gives stylish advice on American TV.

A 27-year-old TV presenter with the beautiful name Shea Marie runs a blog in which she publishes the results of her fashion experiments. The girl likes to mix clothes from the mass market with branded items in her look and believes that the key to the success of her blog is atmospheric photographs.

"Boy Brian" from the Philippines is one of the few famous male fashion bloggers. He managed to successfully “rebrand” his virtual diary and turn it into an eccentric fashion and style blog. By the age of 33, he had become his own in the fashion industry: he is constantly present at fashion shows and hosts fashion shows.

31-year-old Swede Elin lives permanently in New York. She became one of the first fashion bloggers to receive an offer to collaborate with famous brands. In addition, Elin Kling is trying herself in the design field: she launched her own line called Totem, and in 2011 she developed a collection for H&M.

Another Australian on the list of the most influential fashion bloggers. Zanita, 28, is a model and photographer. Her site is a real guide for beginning bloggers. She often gives advice on how to find and retain your audience.

Another plus size fashion blogger is 28-year-old Gabi Fresh. And, of course, she lives in Los Angeles too. Gabi promotes body positivism, a positive attitude towards one’s own body, and produces “Swimsuits for All” (this is how the name of her brand “Swimsuits for All” is translated). She ironically calls the swimsuits themselves “fatkini” from the English “fat” - “fat”.

New York resident Danielle is 23 years old. She started her project “We Wore What” to publish images of her fellow students. Later the site turned into a fashion portal. Gabrielle also tries her hand at clothing design - she collaborates with the American brand Topshop.

Jessica, 25, from Sydney, not only revamps her website, Tuula Vintage, but is also active on Instagram. The girl works together with such beauty industry giants as Dior Beauty.

18. Suzanne Lau, “Style Bubble”

31-year-old Suzanne’s “stylish bubble” is popular among both fashion lovers and fashion critics, and the praise of her colleagues is worth a lot! Lau is also a regular contributor to Business of Fashion and the UK's Elle.

Especially for March 8, the video hosting team, together with Tubular Influencer Score (TIS), found out which of the girls won the title of queen of Russian YouTube.

Photo: DR

According to the study, the most influential girl on YouTube was TheKateClapp. Just recently, the number of subscribers to the channel, where Katya talks about her life, jokes and holds competitions for subscribers, exceeded 4 million people. There are only 39 female vloggers in the world with the same number of fans. The calculations took into account not only the number of subscribers, but also reach, audience involvement and channel activity - more than 10 different criteria in total.

Second place went to the video blogger Estonia. The girl has been blogging since 2011 and makes videos about cosmetics, makeup and style. The third place was the channel Maria Way. The girl believes that “beauty is our main weapon” and tells her subscribers how to do makeup correctly.

Channels of the most influential female video bloggers on YouTube:

By the beginning of 2016, the number of Russian-language channels run by women on YouTube increased by more than 30% compared to the beginning of 2015. And over the past two years, the number of female video bloggers has increased by 60%! Looks like there's a new trend in the virtual space! And we would like girls to become more and more interested in YouTube.

Most channels are dedicated to traditional topics for women: beauty, fitness, children, hobbies, etc. The most popular topics are arts and entertainment, followed by beauty and fitness, and then hobbies and leisure. However, recently, girls are increasingly publishing videos on other topics. For example, there are now twice as many channels about computers and electronics as there are about home and garden. On YouTube you will find more than 200 channels of Russian-speaking girl gamers. Most popular channel - https://www.youtube.com/user/NatalisGame NatalisGame- watched by almost 400 thousand subscribers.

Even in such traditional topics as cooking, a blogger can find his own unique niche and become popular. For example, a cooking channel https://www.youtube.com/channel/UCflg-NfrTHq3DN8Lza-NS9g KuhnyaShow gained 80,000 subscribers in just 30 days thanks to a focus on very simple recipes. Nastya Rubik, the creator of the channel, has been filming and publishing videos for several years. She experimented with different genres: from travel videos to video blogs. And just recently she found her goldmine: videos with simple snack recipes. In the three most popular videos, Nastya invites viewers to use only a microwave oven: with its help they can cook