Traffic on youtube. How to get passive traffic from Youtube and make money. How to get traffic from YouTube

Hello everyone, today I want to tell you about a way in which you can earn a lot of money, you may ask how this relates to the topic “How to get passive traffic from YouTube”? - and it’s simple, right now a lot of people on the Internet make money with the help of traffic, and there’s a lot of traffic on YouTube. You can transfer it to various affiliate programs and photo hosting sites, basically wherever you want and have a lot of passive income. Now, in more detail, imagine that you have a video and under it in the description there is a link to your affiliate program, and 2 people click on it per day - well, you tell me that these 2 people are very small for me, but now imagine , that you have 100 such videos, that’s another thing, the traffic will be worthwhile and considering the fact that it is also live, then this is generally super. So, let's begin!

Search for videos!

We need videos, it won’t be difficult to find them, you can take popular videos, like max +100500 and the like, you can also find a lot of thematic videos, let’s say you are driving traffic to an affiliate program that is related to diets, then we are looking for a video where diet appears and things like that!
There is a very good program for searching videos by keys and it is called Tubenoia
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Let's launch it:

Select search by keys "From keywords"

We enter the word by which we will search for the video, and the number. For example: diet

Next, select the entire list of parsed videos and click Export list:

Well, we have collected the videos we need, now we need to download them. A program for mass downloading videos from youtube can do this very well for us - FREE Youtube Download -
The program looks like this -

And so let's get started, first you need to go to the program options
There you will need to choose where the videos will be downloaded.

Next, we download links to the video from our file (File - Open list - Select the file with the video). It is advisable to download 50 videos at a time. Then, when we have added the links, click the insert button. And then we just download everything.

The program may fluctuate and stop, perhaps youtube will ban your ip, so change it when necessary.
So, we figured out how to find the necessary videos, how to download them, now all that remains is to download them. You are probably now wondering how to download so many videos, and also so that all the tags and descriptions are filled in, and everything is simple, for this we don’t even have to download anything.
First, go to the channel settings and open “Default Settings” and fill in all the necessary fields and click save.

And now all the videos that you add will be what you wrote.
Now we need to increase the limit on video duration; to do this we need to confirm our account. To do this, just go here youtube.com/verify
And so you've done all this and let's start uploading videos, to do this we just need to drag your videos from the folder into this form:

And so, now we have figured it out and learned how to download the videos we need in the required volume. Now let's come closer to how to implement our knowledge. In general, this traffic can be driven anywhere, I think you have all seen more than once ways to make money where you had to get traffic, the same pickcash.
But... I would try my luck with SMS subscriptions, here is an excellent affiliate program for this jinconvert.ru - you can, just like in the example, choose a diet offer, but I would advise you to buy and link a domain to it, so more people will fall for it.

Another very good way is paid archives, this is what you need, you download clips using the same principle, let’s say Oxxxymiron, and also upload them with tags and other things, and in the description write something like “Download album Oxxxymiron - the eternal Jew" or by songs, in general, whichever is more convenient. There are also a lot of affiliate programs with paid archives and it’s not difficult to understand them.

To summarize, I want to download that the method is very good and is suitable for those who like to do nothing and get money, because you don’t spend so much effort on it. If you approach the matter properly, you can have a good income and, most importantly, a passive one. You can also search for videos yourself and make cuts from different programs - this way the video gets to the top more often and there will be no problems with rights.

Greetings, friends.

Today we will touch upon such an interesting and undoubtedly complex topic as traffic. Probably every person who makes money via the Internet knows and understands that traffic is the foundation of an Internet business. Anyone who says otherwise: either clicks on links for pennies, or sells links from their unvisited sites in various link exchanges.

To create a more or less profitable Internet business, you need traffic. To make money from contextual advertising you need traffic, to make money from sales you need traffic, to conduct E-mail marketing you need traffic, to conduct coaching, seminars, webinars you need traffic, to make money from videos you need traffic, even to To give people money, you need traffic.

There are several ways to generate traffic to websites: search engine promotion (SEO), social networks, banner advertising, contextual advertising and YouTube. Each of these methods deserves a separate discussion, but today we will talk about the simplest and free way to generate traffic - YouTube.

In total, I receive about fifteen thousand visitors a month to my projects from YouTube, and I don’t spend a penny on attracting these people. If all these people were attracted, say, with the help of contextual advertising, then how much money would I spend, do you think?

Will you need an extra 15,000 visitors per month?

For those who love numbers, I’ll show you a few screenshots:

Blog website statistics

These visitors are “converted” into rubles using contextual advertising.

Funnel site statistics Enterbook.ru

These visitors are “converted” into email subscribers. I’m already tired of singing the praises of e-mail marketing; those who are “in the know” will understand.

Website selling YouTube templates – Crazyctick.ru

Visitors become happy owners of templates for YouTube, and I have more money in my wallet. Everyone is happy, everyone is satisfied.

All these visitors come not from a thousand YouTube channels, but from one - http://youtube.com/user/nikita5237, you can take a look if you're interested.

Factors influencing the amount of traffic

To get traffic from YouTube I use a simple scheme. I have no doubt that it works, I test it on new projects and always get a predictable and planned result. The main thing is to strictly follow the scheme.

Channel setup

In order to receive the maximum amount of traffic to your sites from YouTube, you need to set up your channel correctly. The channel is the face of your project; it should be convenient, beautiful and, most importantly, generate visitors to your sites.

Factors influencing the amount of traffic from a channel page:

1. Maximum filled channel;

2. Setting up a convenient channel overview;

3. Appearance of the channel;

4. The description of the channel must be in the context of the description of the site to which the traffic will flow;

Traffic-generating video concept

You are probably expecting me to talk about the usefulness of the video and so on. No, that's not true.

“Utility” is a relative concept, it cannot be measured, for some something is useful, for others it is not, and so on in a circle. So, let’s leave the ephemeral concept of utility and come from the other end.

Your video should evoke certain emotions (depending on what goal you are pursuing): anger, curiosity, joy, sympathy, envy. People do certain actions, for the most part, under the influence of emotions.

For example, you need to attract people to your funnel website, where you are giving away a free course on making money online. What should you focus on in order to get a transition from a video clip to a website?

Obviously not for sympathy.)

You can “put pressure” on curiosity. You can cause envy, etc. In general, the main thing is emotions.

If your video evokes nothing but indifference and boredom (although in some cases boredom is a good tool), then you won’t get traffic from YouTube.

Displaying the video in the TOP search

In addition to the fact that your video should evoke emotions, you need someone to evoke these emotions. In other words, you need an influx of viewers to your video.

How to get daily traffic to your video? It’s very simple: you need to select a low-competitive keyword combination with more than 300 queries (I tell you how to do this in my video course) and bring it to one of the first places in YouTube search. It takes me about two weeks to bring a video to first place in bass and midrange.

Correct links

So, the viewer came, watched your video, it caused a certain emotion, now you need to gently push the person to action (in this case, going to the site).

This can be done in several ways:

In the video itself, say about the site and say that the link is under the video;

Add an external link to the video itself. There are two ways to add an external link to a video: an annotation with an external link (yes, these can be done) or an advertising overlay with a link (done through AdWords). The good thing about the annotation is that it can be placed anywhere in the video, thereby “slipping” your link at the exact moment when it is most needed.

In order for you to have access to the “Annotations with external links” function, you need to complete the procedure of “linking” the site to the YouTube channel, this is done in the YouTube settings.

Video course “Hundreds of visitors per day from YouTube”

Of course, it is impossible to tell in detail the entire scheme for getting traffic from YouTube in one post. Therefore, I recorded a video course “Hundreds of visitors per day from YouTube,” which will undoubtedly help you get good traffic from the popular video hosting site.

I’ll say right away - the course PAID, its cost is – 1170 rubles.

From the course you will learn the complete scheme for getting free traffic.

Why is the course paid?

I'm sure some of you have asked a similar question.

Here are the reasons why I made the course paid:

1. I would be a hypocrite if I didn’t name this reason first. The first reason is profit. But you also need traffic so as not to give flowers)))

2. I don’t want to “burn” my project, on the example of which the training in the course is based. You will see an existing, working project. All lessons are supported by an existing example.

3. I need to look at the results of other people using the scheme.

4. Adrenaline. Yes, launching a project (in this case a course) is a pleasure for me.

Only 25 copies of the course will be sold, but more than 10,000 people will learn about it. If you want to be one of the first, sign up for the early list.

Everyone seems to be obsessed with video content these days. Creating interesting videos has never been more accessible - there are tons of resources and tips on how to do it right. We hear about Snapchat, Periscope, Instagram, Facebook and Twitter - social networks and applications that allow you to earn money through video. But he remains the most popular, the first and only.

In this article, you will learn how to get traffic from YouTube and see how to convert it using special landing pages - YouTube landing pages. This trick has not yet reached Russia, so look and be inspired by 5 examples of Western marketers. Among which is Donald Trump's page.

YouTube, the great and the terrible

YouTube has accumulated more than 1 billion users - that's a third of the entire Internet world. Every day, viewers watch hundreds of millions of hours of video, with an average viewing time of 40 minutes on a mobile device.

Do you think the bulk of these videos are viral jokes or stunts of crazy drivers? But no. More and more people are watching videos from the series “How to make / earn money / draw...”, in a word, step-by-step instructions. The number of YouTube searches starting with the word “How” is growing by 70% every year. Here is their gradation by degree of popularity (in descending order of effectiveness):

Customer reviews.
Product demonstration.
Video lessons.
Interviews with industry leaders.
Analysis of projects and analysis of practical examples.
Live and on-demand webinars.
Video blogs.
Event videos.

What is a YouTube landing page?

Users get to it after clicking on the advertising link under the video. This is a separate page where the advantages of the product or service discussed in the video are described in detail. The goal is most often not a direct sale, but, as usual in a lead generation scheme, downloading an e-book, subscribing to a newsletter, etc.

How to get traffic from YouTube

So, what exactly needs to be done to generate conversions to a YouTube landing page.

Description of the video

YouTube allows you to place descriptions under each video, and this is a great place to link to your landing page. This is what the manufacturer of special marketing software Marketo did:

Annotations

They are accessible areas within a video that help drive traffic to your site. For example, CRM solution provider Salesforce advertises its training product Trailhead:

A new offering from YouTube similar to annotations is YouTube Cards. You create and embed small images into your video - an alternative to transparent clickable areas. Marketing company DigitalMarketer uses these in their videos:

Advertising

The audience's attention is increasingly captured by Live videos (live or “live” broadcasts). Today this is 38% of all video advertising costs.

Display URLs

These links are not clickable, they appear at key points in the video and remind users where to go to find an offer. ChallengeMyRate.com shows a link to their website at the bottom of a video about purchasing home insurance:

Targeting TV devices

If you want to attract a more paying audience, targeting users who watch YouTube content using smart TVs, digital TVs, game consoles and digital media players Chromecast and Apple TV can help. All these devices cost money.

The downside is that Google does not yet disclose statistics on TV devices in Google Analytics, and reports and the Google Ads interface show different impression statistics.

This type of targeting is suitable for the following campaigns:

Branded, aimed at increasing recognition;
Performance, primarily remarketing and interest groups;
Video campaigns;
Media banners, the purpose of which is to motivate people to find a product or information about a company from other devices.

How to create a YouTube landing page

In general, everything is the same as on a regular landing page:

1) Heading with USP. Show what the audience will receive if they take the target action. Focus not on the product itself, but on the benefits of using it.

2) A short video is welcome - how your product will change the life of your audience for the better.

3) Bullets (list of benefits).

4) Reviews. Include citations, full names, job titles, company names. Personal information enhances trust.

5) A compelling call to action. Avoid the banal “Submit”, “Download” or “Start”. Drive action with something original. Ideally, use a first-person verb. Plus, to be convincing, refer to the benefits here too.

Example: If your news subscription promises expert advice, replace “Subscribe” with “Send me expert advice.”

6) Contacts. Office address, technical support or sales department phone number.

Five YouTube landing pages for inspiration

Marketo

Minimal text - landing page is easy to view.
Company logos reflect which major brands Marketo cooperates with. This increases authority and trust in the eyes of clients.
A short lead form doesn't ask for a lot of personal information.
The form title “See how Marketo works” sounds like a call to action.

What to test:

A logo with a hyperlink that takes you away from the landing page.
There is no listing of benefits or explanation of why the user needs a demo version of the product.
The color of the CTA button does not attract attention.
Footer navigation links distract from the conversion action.

Quip

The title matches the message of the video that users came from. This confirms that they are in the right place.
Multiple calls to action provide the opportunity to convert potential customers at different points on the landing page.
The form has only one field.
The “Subscribe from Salesforce Account” option imports information from user profiles. Registration is just one click!
The word “Free” on the CTA gives you no choice but to accept the offer.
Company logos reflect which major brands use Quip.
Minimum content.
The text, divided into fragments, does not bore the reader.
Screenshots introduce the interface and functionality of Quip.
Video testimonial from an influential marketer with his name, position, company name.
A minimalistic footer does not detract from conversion.

What to test:

Clickable logos in the header and footer lead users away from the landing page.
A colorful background image distracts from the CTA buttons.

Donald Trump campaign landing page

The color of the call button attracts attention.
The landing page talks about the benefits better than other sites that ask for financial help. Usually, if you donate money for something, you don't get anything in return. Here you can see what you need to do in the final hours before the election to ensure victory.
A relatively short video (52 seconds) with the campaign message will retain even a restless user.

What to test:

WalkMe

The WalkMe logo does not lead users away from the landing page.
The benefits of the proposal are in the bullet list.
The call to action button attracts attention.
The CTA text indicates the free nature of the offer (“Start with our free plan”).
The sticky header goes down when scrolling, just like a CTA button.
Company logos show which major brands WalkMe works with.

What to test:

Minimalistic text usually works well on a landing page, but here there is too little of it. You can add screenshots, reviews, and descriptions of the training.

Digital Marketer

What to test:

The feedback from the company owner is not encouraging. It is better to post a recommendation from a third party who followed the advice and achieved results.
Outgoing links in the footer, “About Us” and “Contacts” pages take you away from the landing page before the target action is completed.

Summary

Show benefits in the headline. Use minimal list text and clear calls to action to convince the user to accept your offer. Post social proof to instill trust. Such YouTube landing pages encourage users to take real action. And don’t clutter the page with unnecessary links - they lead away from the target action.

The Traffic Sources report provides information about the YouTube sections and sites where viewers find your content.

For example, users can search for videos on YouTube, select them from similar videos, or follow links on social networks such as Twitter or Facebook. Please note that some sections tend to have a higher CTR than others. For example, impressions in search results are more likely to result in views than impressions on the home page, since users who searched for a particular video are more likely to watch it.

How to open the traffic sources report

In chapter YouTube Analytics It shows different metrics depending on whether you're viewing it in Classic or New Creator Studio. This is due to the fact that in the new Creative Studio - both on the computer and in the mobile application - data is updated faster than in the classic version. We remind you that in the new Creative Studio on your computer the section is called “Analytics”.

How to use the report

The following tips will help you analyze your report:

Set the date range. To change the period included in the report (for example, the last seven days or the last three months), use the drop-down menu or the calendar icon in the upper right corner of the report.
Select individual videos on your channel using the Content Search field at the top of the report.
Browse sources by location using the Search Location field at the top of the report. By clicking on this field, you will see a list of suggested regions and countries.
View detailed sources, by clicking on the traffic source for a specific video. For example, for the YouTube Search source, you can see the search terms that viewers used to find your video.
Filter your sources. Check or uncheck individual sources (such as Google Search or Playlists) to include or exclude them from the report. This will allow you to compare only the sources that are significant to you or take a closer look at an individual traffic source.
Select viewer categories. Click the "Subscribed and Unsubscribed" button at the top and choose what information to include in the report.

Types of traffic sources

Traffic sources fall into two main categories: internal YouTube sources and external sources. By default, they are arranged in decreasing order of viewing time.

Traffic from internal YouTube sources

Topic channels are created automatically by YouTube's video discovery system. Example: channel Music.

YouTube Advertising

Changes in traffic source classification

Note. We have updated the classification of traffic sources and playback locations to take into account mobile traffic and site changes. More details about this are written below.

Updates - February 2019

Traffic from channels is now organized by their IDs. Titles and shortened URLs are no longer options for grouping data.
In some cases, traffic from automatically created playlists is not taken into account.

Updates - June 2015

External sources. Now this category unites all external traffic sources. This includes the former top-level sources: External Applications, Unknown - Embedded Player, and External Website. External applications and embedded links are named.
Notifications. New top-level source includes notifications to subscribers on desktop and mobile devices.

Source YouTube playlists renamed to “Playlists” and now includes “Like” and “Favorite Videos” items. Emails to subscribers are now included in the new top-level source "Notifications".
Source Unknown - direct input renamed to "Browser Address Bar, Bookmarks and Unknown Sources".
Source YouTube - other pages renamed to "Other YouTube Pages". Notifications are now included in the Notifications top-level source.
Source YouTube playlists renamed to “Playlists” and now includes “Like” and “Favorite Videos” items.
YouTube Hints and Annotations renamed to "Hints and Annotations".

In this article I will describe my thoughts on driving traffic from Youtube. Youtube has changed a lot since the TRAFFIC 2.0 course was written. Now many people have started downloading ready-made videos and re-uploading them without worrying about the quality and alteration of the video. The number of such conversions reached such a level that Youtube began to take action, namely blocking accounts, permanently. Our algorithms also need to change. I understand that traffic from Youtube is a goldmine. The third most visited website in the world provides a huge number of visitors and customers. I must admit that Youtube is still very loyal to such traffic recipients =)

The scheme for receiving traffic from Youtube needs to be radically changed, otherwise all our accounts will be blocked.

The first step is to make the video unique. Your task is to either shoot your own videos or remake existing ones. Filming your own is not an easy task and is very labor-intensive. Remaking existing ones is not an easy task for beginners, for those who do not know how to add audio tracks, etc. All this needs to be sorted out.

When changing the soundtrack, for example in videos about games or entertainment, everything is simple, there is music playing, and you need to change the music, it’s much simpler. In videos where there is voice acting, it is impossible to change the voice to music. This is the difficulty.

Youtube gives a huge flow of traffic to my gaming sites, for example. Here's some simple arithmetic.

I have over 6000 videos uploaded. On average, these videos give me 2000 views per day. These views result in about 300 referrals to the site. How do you like this?

If I substitute a subscription form for my website, I will receive about 200 subscribers per day fully automatically and for free.

Is the game worth the candle? I think it's worth it. If you constantly increase this potential and record more and more new videos, then the number of transitions will only grow.

For example, yesterday I received a letter in the mail in which the author suggests that I bring him subscribers at 20 rubles per subscriber. Calculate how much Youtube alone can bring in, 200 subscribers per day at 20 rubles per subscriber is already 4,000 rubles per day. 4000 rubles x 30 days = 120,000 rubles from such a business Youtube can bring without your intervention. You did it once and only send traffic to advertisers.

So in the near future I will completely focus on modernizing traffic from Youtube.

I look forward to your thoughts on this matter.