Marking up contact information for search results snippets. Description of elements processed by Yandex

Extracting data from an organization’s card occurs simultaneously with the indexing of your site by the Yandex search robot. Various sites deal with at different speeds, which usually depends on how often the site is updated.

We recommend adding pages containing marked up contact information to your sitemap to tell the crawler that this page is important.

Before being added to the data received from the card, it is moderated. The maximum processing time for data is 2 weeks.

How else can you add data to the Directory of Organizations?

In addition to hCard markup, to add your address to the Directory of Organizations, you can use the public form of the Yandex.Directory service or add data in the Regionality section of Yandex.Webmaster. Last method preferable for the site owner, as it allows you to track the application processing process and information about possible errors.

You can use any of these methods at your discretion.

What is the difference between using hCard and the Yandex.Webmaster service?

With hCard, you provide your contact information not only to Yandex, but to the whole world. Address data markup - good practice when creating a site. At the same time, you don’t have to think about interacting with Yandex at all and don’t register with the Yandex.Webmaster service. In particular, if you change your address, phone number, etc., you just need to update the information on your website.

The advantages of using the Yandex.Webmaster service for adding and editing contact information are more quick update information in the Directory of Organizations and the ability to track the progress of moderation.

Both information extracted from hCard markup and added in the Yandex.Webmaster service goes into a single database. Therefore, in particular, data from hCard can subsequently be seen and edited in the Yandex.Webmaster service.

In what cases should hCard be used?

It is convenient to use hCard markup when creating a new website: as a result, the site will simultaneously be included in search index, and in the Directory of organizations without additional actions from your side.

You can also give preference to hCard markup if your organization has an extensive network of branches whose addresses change relatively often. Changes in the Directory of Organizations will follow changes on your website and will not require special efforts from you to keep your contact information up to date.

Does Yandex process private data tagged in the hCard format?

No, currently only corporate cards are processed.

How safe is it to use microformat markup?

hCard - completely open format. This means that you will not be able to control which services retrieve the labeled data and how they use it in the future. However, it should be understood that any information posted in open access, can be used by attackers. Semantic markup only makes the process of extracting data from page text a little easier. Its absence does not in itself guarantee safety.

In any case, the decision whether to use microformats and what data to mark with them is yours.

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hCard

hCard is a simple, open microformat for describing people, companies, organizations and places, leveraging the power of vCard (RFC 2426). The hCard class names fully map the corresponding vCard field names to semantic (X)HTML. hCard is one of the open microformats that can be embedded in HTML, XHTML, ATOM, RSS and XML.

Want to mark up your own hCard? Try starting with or create this microformat markup yourself, following the tips for embedding it on existing pages.

hCard microformat

The hCard microformat is the most popular data markup microformat today. One of two microformats ( hCard And hRecipe) that the Yandex search engine understands and uses. Designed to structure and display contact information of individuals, companies, organizations and places.
Can be included in (x)HTML, RSS, ATOM and any other XML document.

Yandex and hCard

By marking up your contact information with hCard, you make it easier for the robot to understand what you are telling it. Thus, this information may appear in services such as Yandex.Maps, Yandex.Directory, Yandex.Addresses and many other services. In addition to this, your snippet can have an expanded view, indicating the data that you have marked up.

Example of a rich snippet:

Usage

To understand how this works, let's look at micro markup using an example. We have an HTML page with a person's contact information. She looks like this:

Example hCard of common properties:

• • Sally Ride
  • (
    • Dr.
    • Sally
    • K.
    • Ride
    • Ph.D.),
  • sallykride(IRC)
  • Sally Ride Science
  • photo" src="http://example.com/sk.jpg"/>
  • w,
  • e
  • +1.818.555.1212
  • • 123 Main st.
    • Los Angeles,
    • CA!},
    • 91316
    • U.S.A.
• 1951-05-26 birthday
• physicist
• 1st American woman in space.