Relevant concepts. Why does search sometimes return irrelevant pages? Relevance what it is in simple words with examples

When a user wants to find information on the Internet, he types a specific question into the search bar and waits for relevant results from the system. But very often this does not happen. It turns out that the page was not relevant. So what is relevance?

Concept of relevance

Relevance (relevant - relevant) - compliance of the text with the required expectations. In other words, this is the correspondence between what was sought and what was found. This means that the relevant page is exactly what the user expected to see when making a request in the search bar. This term began to be used in modern systems.

But how does the search engine determine this relevance, how does it decide which page to offer at the right time? This is why search relevance exists, which each system calculates using different algorithms. So what is search relevance?

When a user types his query into Google or Yandex, the system evaluates the documents from its index and selects those that best match the query. Visitors evaluate the search engine's performance based on relevance. If the user is not satisfied with the response received, he may no longer want to use the system.

Therefore, the most important task for search engines is to find the most relevant documents. This affects not only the popularity of the resource, but also its profit.

Types of search relevance

Formal. Using an algorithm, a query is compared with the type of document in a search engine. In this method, relevance is calculated without human intervention. Everything happens with the help of a search robot, according to a given formula, based on the entered data.
Meaningful. This type is used in search engines, but to assess the quality of the search. Specialists, called assessors, evaluate search results by comparing them with the query.
Pertinent. All search resources strive for this type of search. In this case, the information completely satisfies the user.

Any search engine works according to its own algorithm and each system has its own trick, but the principle is very similar for all:

First, it checks how often a given question or phrase appears on the selected pages.
The space between words is being checked.
The number of links per page is checked.
It takes into account what text the phrase is typed in.
The age of the site is checked.

The amount of information on the web is constantly increasing, so increasing relevance is a very important task for every search engine.

All resources have many pages that match the query requirements. The search engine algorithm will suggest the most relevant page. So what is page relevance?

How is a relevant page determined?

A website page is its own world on the Internet. This content contains text, images. It echoes many other pages. Based on this, it turns out that relevance is influenced by both the content of the text and interaction with other sites.

Internal (text content) relevance - compliance of the text content with the requirements of the search system. When the most frequently used phrases on the page are entered when entering a query, it will be relevant. Each search engine has its own set of ratios of occurrences of the required phrase to the number of words in the written article. The closer this number is to the system number, the higher the text will appear on the search page.

Basic Page Rating Options

Despite the fact that each search system has its own algorithm, the search principle is similar for all. Internal component of relevance assessment:

Frequency of use of the desired phrase in the written text. If the total number of occurrences of the desired phrase is close to that established by the system, the higher the relevance of the page.

Placement of relevant words in headings and subheadings. When the required phrase is located in the title of the text, the level of evaluation of the text increases.
The necessary phrases are at the beginning of the page. The system starts the search from the beginning of the page, so the faster a given query is encountered, the higher the relevance.
The right words in the right places. Having the right words in your headings and subheadings increases relevancy.
Presence of synonyms. This is an important part of the document. If the text contains synonyms of the required words, the system will consider such text useful and related to the given topic.

The number of links that lead to the site. This indicates the importance of the site among other resources.
Compliance of the site with the required words. The greater the number of pages that match the desired phrases, the higher the authority.

Of course, there are other search engine techniques by which they consider one page relevant and another not. There are quite a lot of them and disclosing them is not in the interests of systems that want to improve relevance for their users.

But no matter how search systems are improved, we should not forget a few important things:
The result obtained depends not only on the system, but also on how successfully and accurately the request was formulated and the necessary words were specified.
Each person has his own outlook, his own perception of life and the content of the same information will be different for each person.

All search engines:

Own tasks.
Various financial options.
Employees with their own worldview and horizons, all of different ages and different ways of thinking.

After studying the article in detail, you will find the answer to the question of what relevance is.

Hello! This is a test article for Baden 4! Do you know what relevance is? The success of each Internet project largely depends on this indicator. Today we’ll start from the beginning and talk about one of the basic concepts in the field of website promotion and promotion.

What is relevance and why is it needed?

In English there is a word relevant. It is translated as “related to the matter.” Based on this word, the term “relevance” appeared, which is now actively used in Runet. Relevant text, design or the entire site, as well as a product, service or information product always meet the user’s expectations.

The concept of site relevance has a synonym: relevance. In fact, this term means the same thing, but in a slightly narrower sense. What we mean here is how well the requested information matches the result obtained. Further in the text you will come across the words relevance and relevancy. Think of them as identical to each other.

Today we’ll talk about relevant pages in search and what it looks like in practice. Every day we go to search engines and type in some words. If the requests that the system issues completely satisfy us, the degree of satisfaction with the result will be high and vice versa. This degree of satisfaction can be called search relevance.

Thus, a fully relevant website page must be so accurate and complete that it 100% satisfies the visitor's information request. To calculate this indicator, search engines use a complex formula. If we talk specifically about Yandex, it uses Matrixnet technology.

Key Search Relevance Types You Should Know About

Formal- is the basis of search engine ranking principles. Through special algorithms, it compares the type of search queries and documents through the index of a special search engine. The person does not take part in this process. A fully automated and robotic system provides a ready-made solution.

Pertinence- a unique state when the information needs of Internet users are fully satisfied. Every search engine strives to get closer to this state.

Relevance - what it is in simple words with specific examples

When we search for something in Yandex or Google, we always see a number of sites in the TOP. Using the provided links we get to the most relevant pages for a specific request. This technique is often used not only for searching, but also for analyzing the situation before promoting a single page on a website. When analyzing, pay attention to the link juice, age, and, of course, the page’s relevancy indicator.

Determining the most relevant page from the proposed list is also not difficult. To do this, just use an advanced search or query language.

Imagine that you want to make your own bird feeder with your children. If you have not had such experience in your life, you will most likely master the manufacturing technology using a video on YouTube or step-by-step instructions on another site.

To get the information you need, you type in a search engine the query: “how to make a bird feeder.” After a few seconds, the search produces dozens of links where high-quality and not very relevant information on the topic is available, and for now this is still in the order of things.

There is still a lot of garbage content on the RuNet. But if you are lucky, you will be taken to a site with clear step-by-step instructions, which will help you start purchasing material, looking for tools, sawing and planing. A page that contains all the necessary information and will demonstrate maximum relevance to your request.

To finally understand the very essence of the concept, let’s give another example from life:

You finally bought the long-awaited bicycle and started riding it. After a while the brakes became loose and did not work as well as before. Running to a professional bike service for every little thing is inconvenient and expensive. You go online again and try to find a site that has video or text instructions on how to set up brakes for your type of bike. But when you search for “how to set up disc brakes on a bicycle,” you only come across offers to buy parts and components, or even fully assembled bicycles. Several other sites offer bicycle repair shops. These are all typical examples of pages that contain irrelevant content.

Features of search engines with relevance indicators

Just a few years ago, all analysis on the RuNet was based on determining the number of key phrases on each individual page. Everyone remembers well the time of such texts: “If you want to buy hamsters that say Moscow inexpensively, call us at such and such a number.”

At the early stage of development of domestic SEO, most webmasters used the maximum number of key phrases in their texts. Moreover, in a word form without declension, which contradicted all the rules and norms of the Russian language. And we must admit that in the recent past, such tactics really worked. As a result, the site's relevance suffered greatly due to this approach. And almost no one read the distorted, over-optimized texts.

Years passed. Search engines have gotten smarter and regularly tightened their requirements for text content, page relevance and other indicators. Today, for excessive use of keys, the site is quickly sanctioned, and in some cases even blocked. Many popular search services have already developed and implemented complex algorithms that quickly find and reject low-quality texts on the Internet.

By the way, you may be interested in information about the evolution of search engine algorithms, which I described in my article. In addition, for successful website promotion you can use.

The approach to defining the very concept of “relevant” has also changed. Calculation algorithms have also become significantly more complex and improved. The world-famous Google has advanced the furthest in this regard. The company uses special programs that can already analyze human behavior online and on a specific website.

One of the main indicators is the time that the visitor spent on the page. People close many pages immediately because they consider them irrelevant to the request. It's logical. The time spent on such sites is usually no more than a few seconds. But if the information is really interesting and useful, the reading time is extended by at least several minutes. And this is already good for the resource.

Want to know which page is most relevant to a specific search query. For example: “SEO blog”. Go to Yandex and type in the search bar: site: www..

In the resulting list of pages, the very first one will be the most relevant. The remaining links do not perfectly match the content of the request, but they are more than suitable as donors for internal linking.

What indicators do search engines use to calculate relevance?

Let's return to the length of stay on the site. When analyzing user behavior, this is far from the only indicator. Numerous services and specially created programs, when calculating relevant pages, are guided by the following indicators:

Volume of key phrases and symbols. Calculate the ratio of the number of key queries and the total volume of text. Exceeding acceptable values is a direct path to resource blocking. A normal figure is considered to be 3-7% of the total volume.
An equally important criterion is the number of visitors for a specific period of time (day, week, month). If the number of site visitors is decreasing, it means that its pages are not relevant to search queries.
Some programs compare how well the title of the text corresponds to the content of the article itself. They check literally every word. If the content of the text does not correspond to the message in the title, the article will have to be deleted or thoroughly revised.

There are a lot of parameters by which systems calculate relevant content. We have considered only the main ones, because there are still a number of important issues that need to be addressed. Let's move on to the next one right now.

List of internal relevance criteria

You already know what search relevance is. And now it’s time to list the principles that help to best satisfy the visitor’s needs for key queries:

Information from the request must be disclosed in the text. If a person types in “how to choose a tutor,” he should not be offered the services of a private teacher, but should be told what to pay attention to first and how to weed out unsuitable candidates.
Availability of queries relevant to the niche and topic of the article. Even in the age of content marketing, copy for people should include promoted keywords. If this is not done, the page will not reach the TOP.
Synonyms, trailing queries, diluted queries of several words and word forms of keywords. All this increases the chances of success.
Request density. This indicator is becoming obsolete every day. If the content is truly interesting and good from all points of view, one correctly inserted keyword is more than enough. Today it is strictly forbidden to overspam or even place words of the same root next to each other. For such tricks, search robots and algorithms quickly reduce the level of relevance.
Places where key phrases are present. The exact form of the request is required in the title tag. The diluted form is sufficient in the description. Throughout the text, the key phrase must be used evenly, depending on the volume.
According to the latest data from the Baden-Baden algorithm, it is not advisable to insert a key phrase into the subtitle of the second, third and other levels. This may be considered spam. But this point is controversial and has not yet been proven for sure by anyone. In addition, if in a large article with a bunch of subheadings, one or two of them contains a main key that fits the meaning, the site is unlikely to suffer from sanctions.

There are not many internal criteria for relevance. Understanding and implementing the recommendations described above is not difficult at all.

Let's consider the external criteria by which the site will be classified as relevant

The main external factor of relevance is links that lead to the site from other resources. The more often this happens, the better for the project. It is advisable that resources on similar topics link to your site. If the link contains a key query, the relevance of the page to which the link leads will noticeably increase.

The best resources for checking relevancy

Fortunately, today there are many resources on the Internet that make it easy to check the level of relevance directly online. We list the three most popular of them:

Majento;
Megaindex;
PR-CY.ru.

To get the necessary information on each of the listed sites, simply enter the address of the verification page and a keyword.

There are no fundamental differences between the listed services. Regarding the relevancy check, everything happens approximately the same. The differences are noticeable only in general functionality, but this is no longer relevant to the topic of the article.

What to do to increase relevance?

Follow these seven tips and your articles will get as close as possible to the TOP of search results, and perhaps even be included in it:

Place the main keyword query in the Title tag in a direct form without changes.
The key query can also be inserted into the description tag. It is he who “sells” your article and is displayed in searches along with the title. Here keys are allowed in both direct and diluted occurrences.
The same query needs to be inserted into the main header, but the exact occurrence is not necessary and even undesirable. Better diluted.
It is also advisable to include the main request in the first paragraph. And as close as possible to the beginning. But this does not mean that the first sentence should begin with the main request. This is definitely not worth doing.
Work with content. If it doesn't meet the meaning of the main search query, relevance can be forgotten. An illogically optimized article will only harm the site. The visitor will not receive the necessary information and will very quickly go to another resource.
Search engines love variety in articles. Therefore, lists, videos, pictures, tables, diagrams, graphs, as well as links to similar materials are welcome.
The last point is the most difficult to implement, but one of the most effective in terms of increasing relevance. If other sites of similar topics link to a page, this will significantly increase its position in search results.

Why does search sometimes return irrelevant pages?

Due to cheating

Black and gray SEO promotion is slowly but surely becoming a thing of the past. Despite this fact, promotion services are still in great demand online. A little more time will pass and the opportunities to artificially increase the relevance of site pages will disappear. There is very little meaning left in them even now.

One of the main issues of relevance today lies in the imperfection of search robots and algorithms. Some factors of aggressive promotion are still getting away with by SEOs who behave unprofessionally. Unfortunately, sites with a minimum of quality content and a large number of “correct” links today are still in the TOP of most popular destinations. This trend is especially noticeable in the entertainment sector, which is not subject to strict control by search engines.

Minimal competition

In other words, out of 30 very bad resources, they select 10 that are not so terrible and send them to the TOP. Search robots believe that it is better to find at least some page on the topic than to tell the visitor that the result is unknown. As a result, in topics with low competition, the first search results are occupied even by those sites where only a few words from the desired queries are present.

If a specialist undertakes to promote a website in a topic with low competition, the chances of bringing the resource to the TOP will be very, very high. More details.

Relevant conclusion

Always disclose in the text the topic of the main key query for which you are optimizing the article. Make content, headings, sub-paragraphs and short paragraphs. Even a reader who has visited the site for the first time can easily understand the simple and understandable structure. Even if the visitor’s stay on the resource is only 2-3 minutes, this becomes a plus for the site. In a few minutes, it is quite possible to provide the visitor with the necessary minimum of information that interests him.

When talking about search engines, experts very often refer to the term “relevance”. At the level of intuition, its meaning is clear to everyone.

At its core, relevance is how relevant a particular document or text is to a user's query. Roughly speaking, the more accurately the content answers the user’s question, the higher its level of relevance for this request.

How it works?

How does a relevant result differ from an irrelevant result? This is easiest to understand by looking at a simple life example.

So, you are a schoolboy or student who has been asked to write an essay on a certain topic. Few people these days spend hours in the library searching and analyzing all the information. After all, it is much easier to find a suitable job online, perhaps change it a little and pass it off as the result of your work. Let's leave moral issues aside and look at this from a different point of view.

What do you need to find first? Absolutely right: a site where ready-made abstracts are published. You open a search engine page (be it Google, Yandex or any other) and enter the word “abstracts” in the search bar. The search engine instantly scans the database of indexed pages and finds in it links to about 8 million different pages, on which the word we need occurs a total of 30 million times.

It should be noted that the search engine finds this word both on the page of the “Bank of Abstracts” website and on the Twitter account of Katya, unknown to us, who “was writing an abstract all night and wants to sleep.”

This is where the concept of “relevant” comes into play. This means that the search engine determines which link is most likely to interest the user. That is why we see a link to the “Bank of Abstracts” already on the first page (it better matches the request), and a lonely post on Twitter dedicated to the ups and downs of Katya’s life remains somewhere on the ...-tenth pages, although the word “abstract” is also present in it .

Now that you have a general idea and relevant search, you can move on to the more interesting parts.

Why does your site need relevant material?

Of course, modern search engines are imperfect and, by resorting to certain tricks, you can promote even irrelevant pages for a certain query. In practice, you have most likely encountered this more than once: for example, you searched for results for the query “buy a washing machine,” and the search engine directed you to a page where the history of the creation of this unit is described.

What do you do in such a situation? Close the site and continue searching.

If your articles are irrelevant to certain key queries, visitors to your resource will not stay on it either.

In addition to this, the presence of relevant content on a page significantly speeds up its progress and helps improve its position in the overall ranking.

In fact, thanks to it, you increase site traffic, create a positive reputation for your resource and, as a result, increase your level of income.

The most effective tips for creating relevant pages for your website!

First of all, you need to determine the key queries that are suitable for the selected site page. The more accurate they are, the better. That is, if we are talking about an online store page where you can order a kettle, it is more logical to promote it according to relevant requests. For example: “buy a kettle”, “online store of kettles”, etc. Of course, you won’t lie to your visitors if you use phrases like “kitchenware” or “buy kitchen utensils”. But then, in addition to your potential clients who really want to get a new kettle, people who, to put it mildly, do not need it at all, will also go to the site.

So how do you create truly effective, highly relevant content?

1. Create a competent title. This tag contains the title of the page. It should be as vivid, original and accurately describe the information presented on the page itself. To do this, your main keyword must be present in the title.

Example: if you are promoting a page for the query “Indian tea”, then the title may look something like this: “History of Indian tea”, “Buy the most delicious Indian tea with discounts”, etc., depending on the main material.

2. Enter keywords. This is a separate point in the page code, indicating for what queries it should be promoted, a kind of “beacon” for search engines. There is no need to get carried away and write down dozens of words, phrases and their combinations: the optimal number of keywords is from 3 to 5.

3. Come up with a description. Description is a brief description of the page that performs 2 functions at once: it promotes more effective search engine promotion and shows users what the article is about. There are several “golden rules” for compiling such descriptions:

It is desirable that the entire description consist of 2 sentences;
at the beginning of the first sentence, as well as in the middle or end of the second, you can insert a keyword;
if you cannot use them in their exact form, you can change them morphologically.

The main thing here, as in the entire process of creating relevant content, is naturalness.

4. Headings and subheadings. Don't neglect them. Firstly, a structured article looks much better and is easier to read. Secondly, by including main and additional relevant phrases in the h1, h2, h3 tags, you can make the right accents and improve the page’s position in search engines.

5. Use pictures! Illustrated material is always more relevant. This means that of two articles similar in topic and volume, one of which will have thematic images attached, the latter has a greater chance of being in the TOP of the search engine. In order to achieve this, you need to write a description of each image (alt attribute). It is also advisable to use selected key queries in it.

Please note that if there are several images on the page, the alt descriptions should not be the same!

Let's talk about the “filling” of the text

Everything is simple here. The text should correspond to the topic of key queries and the page itself. In addition, its information content matters. After reading it, the visitor should gain some useful information and find answers to questions that concern him. Only in this case can the word “relevant” be applied to the text.

This applies specifically to the “human” face of your material. But there is another side, because our goal is to please not only users, but also search engines.

What matters here is the harmonious occurrence of key phrases (both in exact and inflected form). For greater weight, it is recommended to enclose them in a tag.

Your article should be neither too short (less than 400 words) nor too long (more than 2000 words). Although the main emphasis should be on information content. If you managed to cover the entire issue in 1500 characters, you should not waste time trying to bring the text volume to the required size.

How to find out the relevance of a page?

Most domestic SEO experts use the convenient MegaIndex service. It allows you not only to find out the relevance of the page as a percentage, but also to get a lot of additional useful information. For example, with its help you will learn about what negatively affects the level of relevance of a page and what needs to be corrected to make it more attractive to users and bots.

The development of innovative technologies has led to the fact that every person is looking for the information he needs on the Internet. A special search algorithm performs the task.

It contains special tools that ensure the provision of information for a specific search query, depending on its relevance. In this article you will learn about what it is, as well as what benefits you can get in practice.

Relevance what is it

Relevance is one of the main terms in the field of search engine promotion, which determines the degree to which a query matches the results obtained. But that's what the experts say. And in plain English, what is relevance? Let's look at a few examples.

Example one. You want to cook chicken, but don't know how to do it. Naturally, go to the search engine and enter the phrase “how to cook chicken.”

In just a second you will see the results. They will be relevant only if, when you click on the links, the final page contains a recipe for cooking chicken.

Example two. Your car has broken down and you don’t know what the reason might be. We enter the phrase “car (model) will not start” and we get tens of thousands of results.

The material will be irrelevant if the search results lead you to a page where, instead of the causes of engine problems, you are told about the history of the specified vehicle.

Search relevance - what is it in simple words?

If you have not heard of such a concept as relevance, you will understand this in simple words the first time. Essentially, this is a logical match of your search query to the article received in the search results.

That is, if, when searching for a specific recipe, you found it in Google or Yandex, the article is relevant. In all other cases, when the user comes across texts with “watery” content, the articles are considered irrelevant.

We can talk a lot about meaning, because this is almost the most important criterion for success. In our case, it is necessary to understand that its popularity in the search engine depends on the relevance of the material.

A user who comes to you from the same Google or Yandex must definitely find answers to the questions that he posed to himself even before entering the keyword in the search bar. If he doesn't get answers to his questions, the article can be considered to be of little use and therefore irrelevant.

New methods for getting relevant articles

At a time when the SEO field was just in its infancy, many novice SEOs preferred to insert a large number of keywords in order to rise as high as possible in the top ten rankings.

At the moment, such a technique can be classified as “black search promotion”, for which the portal will either be completely removed from the index or its rating in the search results will be greatly reduced.

And not only users - search engines as well. Google, for example, has already learned to determine the degree of relevance based on the behavior of the visitor himself. It is very good if a person visits the site and does not close the page for at least 40 seconds.

According to statements by representatives of the American search engine, if the maximum is two or three seconds, then there is no information on the topic here. Accordingly, what kind of relevance can we talk about?

This doesn't make it any easier. This is because thousands of new sites appear on the web every day. And the amount of garbage that is regularly posted online can no longer be counted.

Relevance

Relevance is a term that refers to the degree to which a search result matches a user's expectations. In other words, if the user found what he was looking for, the material found is called relevant. If not, it is called irrelevant.

Briefly about the main thing

Any modern search engine has its own algorithms for assessing relevance, and not the entire site as a whole is analyzed, but each material that was posted on its expanses. As a result, adapting to the requirements of, for example, a search engine, no one can guarantee the same degree of compliance with Google results. Today, before increasing relevance, you have to spend a lot of time analyzing existing content. Only after this can you begin practical actions.

How is relevance determined?

The degree of relevance of certain information and the proposed query is determined using innovative search algorithms. They include the ratio of all keywords to the total volume of the article published on the page. When creating a page, each search engine determines its optimal entry percentage. How to increase relevance in such a way as to rise in search results? Many people prefer to stick to a five percent ratio of keys to total text volume. But it also happens that content authors face difficulties. The main problem of any webmaster is that any deviation from this ratio can lead to the page being “ignored”. In addition, a strong exaggeration of the percentage of occurrences will lead to the search engine completely blocking the results, defining the content as unwanted for viewing (spam).

Initially, the relevance of information was determined by a number of internal criteria, for example, the frequency of keys in headings, the density of key phrases in the text, meta tags, text design elements, and so on. Since sites soon appeared that are used to redirect to a promoted resource, there was a need to modernize search parameters to match relevance.

Increased relevance

Increasing relevance is not very difficult. But it takes a lot of time, and you must always be prepared for this. There are a number of recommendations to increase the relevance of a page or site as a whole.

How to increase relevance?

Search query and relevance

In order for users to be directed to a site from a search engine, its mere presence in the search results will not be enough. You need to strive as hard as possible to get to the very top of the search results.

The criteria that influence the position of a site’s link on search engine results pages are conventionally divided into two large categories:

text;
non-textual.

Already by the name it is clear that text criteria are the characteristics of the text component of the site. In this case, non-textual criteria are necessary in order to evaluate page connections. Text information published on the pages does not play any role. Text criteria by which the relevance of words is checked are taken into account at the stage of creating both articles and the site as a whole. Non-text materials are available for processing after the website has been posted on the Internet and submitted for indexing.

Indexing search engines

When working with indexing search engines, it is important to remember that the search in the system begins only after search queries have been entered and confirmed. This could be a word, a group of words, a phrase, a phrase, and so on.

Very often there is a gap when entering phrases. The search engine is in no way responsible for what the user thinks while entering text. The user, in turn, does not see any difference between the concepts of “incorrect” and “correct” queries.

As a result, before creating a specific website, it is necessary to first become familiar with the form in which users most often request information that interests them on the Internet. On the RuNet there is only one source that allows you to get reliable search queries - “Yandex.Direct”.

Checking page relevance

Of course, you can determine the approximate degree of relevance of pages on your own, simply by reading the material. But what to do if the site has not one page of text, but thousands or even more - tens of thousands? Self-checking will take too much time and effort. To make work easier, special online services have been created that allow you to check relevance within a few seconds. Not every site owner prefers to turn to them for help, since sometimes it is clear that the written posts have a high degree of compliance with search queries. However, it is better to once again dispel all doubts and breathe a sigh of relief.

The simplest method for obtaining an accurate degree of relevance is pr-cy - a specialized Russian tool designed for highly accurate content analysis. The information provided on this tool indicates everything necessary: the number of keys, relevance, density of occurrences, and so on. The service is convenient, but not as convenient as its competitor - MegaIndex. It is intended for website promotion, but its functionality includes a large number of free tools that will be useful to the optimizer. Information is analyzed in two simultaneously - Yandex and Google. However, this service guarantees an accurate relevancy check with minimal error.

conclusions

Relevance is what any optimizer and website owner needs to focus on. By providing users with content that meets their expectations, you will ensure that the popularity of the project will steadily grow. Then you can not only promote your website well and efficiently, but also make decent money from it. You just need to start working, and in the future both experience and self-confidence will come. Good luck in your endeavors.