Mobile operator Yota: how it differs from its competitors. Yota: reviews. Mobile operator

The brand is well known to Russians for the first Russian personal device, Yota Device, but one point is being missed.

The main task of the developers was to propose a new model operating on two promising wireless communication standards, WiMAX and 4G LTE, within the framework of the latest telecommunications infrastructure. In the first case, we are talking about the development of the Wi-Fi standard and a more advanced version of the technology, providing a greater coverage radius than Wi-Fi. 4G LTE is a new standard for high-speed mobile radio communications, focused primarily on access to the mobile and global network of smartphones, laptops and tablets, which is not yet offered by other mobile operators.

Selecting tariffs for smartphones and PCs when logging into your Yota personal account
The company has offered interesting tariffs for smartphones, which, on the one hand, can be individually selected depending on the needs for high-speed traffic, on the other hand, make it possible to use unlimited and free services that do not require an additional connection.
Yota plans (like those of other operators) are designed for a different number of minutes of calls and traffic quota. Unlike other companies, where only subscribers under corporate contracts have access to 4G networks, at Yota the service is available to all private subscribers. Moreover, the cost of the package is comparable to offers from other providers.
Packages offered:
Yota 300 minutes (5 GB);
Yota 500 minutes (10 GB);
Yota 1500 minutes (15 GB);
Yota 1200 minutes (20 GB).

Please note that tariffs are valid throughout the Russian Federation, and not just in your home region, which eliminates the need to monitor expenses when leaving your city for another region.
Please note that the Yota tariff is designed for the latest generation mobile devices - only for smartphones; when using other devices with cards of this plan, the speed will be limited by the operator.
Convenient and inexpensive Yota tariffs for tablets
A distinctive feature of Yota from the offers of other providers is the development of adapted tariff plans for connecting certain types of subscriber devices to the mobile network along with 2G telephone communications. On the official website, a special tariff package is offered to tablet owners.
For Yota, Internet tariffs are a key service based on a new telecommunications infrastructure focused on connecting personal devices. For the convenience of tablet users, the provider offers packages with daily, monthly and annual pricing at the following rates:
1 day – 50 rub.;
1 month – 590 rub.;
1 year – 4500 rub.

If you are interested in choosing an excellent provider that will provide you with fast mobile Internet, Iota with tariffs for unlimited tablet Internet access is your choice. A SIM card for devices that support LTE will cost an additional 300 rubles.
Adaptive tariffs for modems and PCs - customize the work at your discretion
Yota offers you high-quality traffic with high speed Internet access for home, office and personal PCs. The SIM card can be installed in a wireless router, to which you can also connect home and office computers, TV, video cameras, and automation devices. For these purposes, the provider offers to purchase and connect a compatible modem.
Yota - personal account. Internet connection speed settings slider.
A key feature of the service is the ability to select the access speed, as well as switch it during operation, flexibly customizing the services to suit your requirements. Supported access speeds range from 512 to more than 10 Mbit/s. We offer you tariffs from Yota 2017; a wide selection of compatible modems at reasonable prices helps you gain access to the network of several devices.

The short answer is that Yota is a brand under which communication services are provided (communication operator) and equipment is produced. However, to understand what Iota is, you will need to analyze the structural features, history and prospects of the company, and find out its advantages and disadvantages.

How it all began

(it is called Scartel LLC) occurred in 2007, and a year later the Internet was launched using WiMAX technology. In 2009, sales of a modem produced under its own brand began, and work was underway to create an LTE network.
In 2012, the merger of 100% of the assets of Scartell and 50% of PJSC Megafon was completed. Two years later, an advertising campaign for the new mobile operator launched on federal channels in the spring, and by the end of summer the first SIM cards were issued. Then the question began to arise, what is Yota, and why is it called a virtual operator?

Iota: what is it and how does it work?

It is called a virtual operator because it operates on the basis of several networks. LTE communications (that same treasured 4G Internet) are provided by equipment from Scartel LLC, and GSM is provided by Megafon.
The coverage area began with 6 large Russian cities in August 2014, grew rapidly and by the end of 2017 the operator provided coverage to the entire country, except for the Crimean Peninsula and Chukotka Autonomous Okrug.
To the question of what Eta is and how it works, there is another answer - it is a full-fledged cellular operator with large communications and Internet coverage, excellent technical support and competitive tariffs.

What are the advantages of the Yota operator?

Everyone became aware of this telecommunications company thanks to its unlimited 4G plans with an affordable price tag; this made it possible to quickly attract a significant number of subscribers. By the beginning of 2017, unlimited tariffs for smartphones were closed, but even now you can use this option on a tablet or modem, and SIM cards for smartphones have an affordable price tag.

Peculiarities:

A clear division of SIM cards depending on the devices for which they are intended. For example, a SIM card intended for a tablet will work in a smartphone, but the pricing will change greatly.
Small number of own service offices. Ordered SIM cards are delivered by courier in most regions.
Technical support can be obtained not only in the application or personal account on the website; anyone can ask a question on the official website in the chat and get advice.
One price for calls to subscribers in your home region and throughout Russia.
At least 30 days without roaming when traveling around the country. The cost of services during this time remains the same as in the home region.
Tariffs with unlimited Internet are still available on tablets and modems.

Prospects

Iota continues to increase the coverage of its 4G (LTE) network; the operator plans to provide high-speed Internet to the entire country. The company is interested in data technologies such as 5G and 6G, but there have been no official statements on plans for their implementation.

Yota, which until recently developed its networks in the Wi-Max format, today became the fifth federal operator. You can connect to Yota in most federal regions of our country. Let's take a closer look at the advantages and disadvantages of this operator.

Navigation

What new does Yota offer?

It must be said right away that Yota’s tariffs are fundamentally different from the tariffs of other mobile operators. If you want to sign up for a mobile Internet tariff, you will be pleasantly surprised by the complete unlimited service. Internet traffic is not charged for all tariffs. The only difference is the speed.

Moreover, when the money on your balance runs out, Yota does not block access to the Internet, but reduces the speed to a minimum (up to 64 kbit/sec).

If you choose a tariff for a smartphone, Yota does not limit traffic speed. On a smartphone it always remains high. As for tariffs for tablets, there are three options:

512 Kbit/s – 390 rubles per month
2.1 Mbit/s – 550 rubles per month
Maximum speed (in some regions with 4G it reaches 20 Mbit/s) – 650 rubles per month

Prices are presented for Moscow and the Moscow region. In the regions they are lower.

Perhaps, with its tariffs for tablet computers, Yota fell in love with all “Internet-addicted” people. But tariffs for smartphones can also cause admiration and envy of competitors.

As mentioned above, all tariffs offer high-speed unlimited Internet. In addition, calls within the Yota network are not charged. And if you wish, you can (for 50 rubles) add free SMS.

As for the differences in tariffs for smartphones, they consist in the number of free minutes to numbers of other operators in Russia:

300 minutes – 140 rubles
500 minutes – 340 rubles
1000 minutes – 640 rubles
2000 minutes – 1040 rubles
3000 minutes – 1540 rubles

The cost of the selected package is added to the cost of the Internet (300 rubles) and unlimited SMS (if required).

We can say that Yota provides its users with one tariff for smartphones, but which everyone can customize for themselves.

Also, the mobile operator Yota provides tariffs for home Internet (desktop PC, laptop, etc.). Tariffs differ only in speed:

512 Kbps – 400 rubles
640 Kbps – 450 rubles
768 Kbps – 500 rubles
896 Kbps – 550 rubles
1 Mbit/s – 600 rubles
1.3 Mbit/s – 650 rubles
1.7 Mbit/s – 700 rubles
2.1 Mbit/s – 750 rubles
3.1 Mbit/s – 800 rubles
4.1 Mbit/s – 850 rubles
5 Mbit/s – 900 rubles
5.7 Mbit/s – 950 rubles
6.4 Mbit/s – 1000 rubles
7.1 Mbit/s – 1050 rubles
7.8 Mbit/s – 1100 rubles
8.5 Mbit/s – 1150 rubles
9.2 Mbit/s – 1200 rubles
10 Mbit/s – 1250 rubles
12 Mbit/s – 1300 rubles
15 Mbit/s – 1350 rubles
Maximum speed – 900 rubles (Promotion)

Prices are per month. But you can also use this service:

For 2 hours – 50 rubles (maximum speed)
For a day – 150 rubles (maximum speed)

IMPORTANT: Mobile operator Yota offers high-speed 4G Internet in more than 40 cities of Russia. But the spread of access to LTE networks does not end there, and over time the geography of Yota’s coverage will only increase.

Advantages of Yota

In addition to excellent prices and flexible tariffs, the Yota mobile operator offers roaming-free space throughout Russia. If you travel to another region of our country, then mobile communication and Internet services will be charged as in your home region.

Unfortunately, this benefit is available only for the first thirty days of being in a region other than the Yota connection location. After 30 days, the operator will offer you a different tariff. However, there is no data yet on what kind of tariff this will be.

Disadvantages of Yota

Yota is a virtual operator. That is, one that uses the networks of another operator. In the case of Yota, this “other” operator is Megafon. That is, this operator is completely dependent on Megafon and the state of its networks.

Another disadvantage is the inability to use a smartphone with a Yota SIM card as an access point for a Wi-Fi network. Here's UNLIMITED Internet. But this disadvantage can be slightly minimized by using a router and paying for Wi-Fi Internet service for 2 or 24 hours.

And of course, the main disadvantage of this mobile operator is its small coverage area. True, it is increasing every day. Perhaps Yota has already come to your city?

Cellular operator Yota: reviews

Eugene. Have been using this operator for several months now. I connected it for both a smartphone and a tablet. And when I move to a house that is currently under construction, I will also order a router with a Yota SIM card. I really like the quality of communication and the ability to track the number of minutes remaining for calls to other operators. The only drawback is the ability to increase Internet speed only after the current tariff ends. Not very comfortable.

Igor. I go out of town for the summer and live there. Naturally, there is no wired Internet there. Before that, I used Megafon, but I found out that they have a subsidiary company, Yota, which “covers” my holiday village. I took it for a try and now I won’t part with it. I even watch football on my laptop. Thanks Yota!

Video. Yota review

Mobile operator Yota appeared on the communication services market relatively recently, but has already managed to win many fans. Previously, this brand was called Wi-Max, but later it was remade into Yota. Currently, the company is a full-fledged provider of mobile services, including SMS messaging, voice calls, and access to high-speed Internet. The following overview will help you select the necessary options.

What does this operator offer?

Why is this cellular company better than others? The main difference between Yota and other mobile operators is that it offers its users unlimited Internet from their phones and other devices, as well as good call quality at a low price. The tariff does not differentiate between low-speed and high-speed traffic. For example, for mobile Internet users on a smartphone, Internet speed is provided without restrictions.

Any client of a cellular company can configure the network to suit their needs. Users are provided with a tariff called “Basic”. With it you can do the following:

Enable or disable sending SMS messages.
Select the data transfer rate.
Set up the required package of minutes.

This service is very convenient, since the client of the mobile operator creates his own tariff, removing what is unnecessary or adding what is needed. Tariffs from the Yota operator will appeal to those subscribers who want to independently create a list of options. Prices for the Internet, communications and sending SMS messages will not change, even if the user travels across Russia, in other words, is in intranet roaming. This is evidenced by numerous reviews from users of this operator.

You should know that if a subscriber stays in another region for more than a month, the tariff will change in accordance with the prices established in this zone. As for incoming calls, unlike other mobile operators, Yota will not deduct money from the user’s balance.

If a subscriber chooses the Internet on a computer or tablet, then he can independently adjust the speed. To do this, he needs to go to the cellular operator’s website, where an overview of additional options will open. The user will only have to select the required data transfer by moving the sliders to the desired position. This cellular operator will appeal to the following categories of cellular network users:

For lovers of surfing the Internet.
People who travel frequently.
Businessmen.

The main focus of such a mobile company is on providing the Internet, which can be connected to any device. What is the disadvantage of such an operator? The downside is that users will not be able to distribute the Internet from their smartphone. To do this, they need to purchase a modem or router from Iota, which has positive user reviews. In addition, the network has placed a restriction on downloading torrent files with films, music and other software from the Internet.

Therefore, for those who want to download them in large volumes, a mobile operator is not suitable. This Internet will appeal to those who constantly communicate on social networks and online messengers. To test the data transfer speed, you must proceed according to the following scheme:

You need to download the mobile application or go to the operator’s website.
Log in using your username and password or register, where an overview of the menu functions will be available.
Click on the “Settings” button, where the “Check speed” section will open.
After all the necessary manipulations, the subscriber will receive a traffic report.

All services are managed through a special application that can be downloaded to your phone or web page. Using this method, you can not only connect or disconnect a tariff, but also consult with a service center specialist, and also leave feedback on the quality of services.

There are several large mobile operators in Russia, which, in essence, have divided the market among themselves. These are such well-known “giants” of the industry as MTS, Megafon, Tele2, Beeline. It is quite difficult for a new and little-known company entering the market to gain a foothold here due to strong competition. This can only be done through customer loyalty and carefully thought-out tariff plans that are attractive due to their affordability.

This is what the operator Yota did, reviews of which we will publish in this article. In addition, we will tell you basic information about this company - its history, methods of capturing the market and the tariff plans that it offers to its clients.

History and general information

If you have not heard of such a company, then Yota (reviews confirm that many customers did not know about the existence of such an operator) is a relatively young player in the Russian telecommunications market. It was founded in 2007 through the investment of Scartel LLC (a legal entity that owns the Yota brand) and Megafon OJSC (a large mobile operator, everyone probably knows it). Thus, we have created a holding company that manages a relatively new mobile operator.

Despite the fact that the company can be said to be a newcomer to the industry, Yota communications (reviews from group representatives confirm this) are distributed in 48 regions of Russia. We are talking about signal transmission in the format of 4G networks that support the distribution of high-speed mobile Internet. If you believe the official information of the operator, back in 2014, among Yota subscribers, whose reviews we will partially cite below, there were more than 1.2 million Russians. This is despite the fact that the first launch of the network took place quite recently - at the end of the summer of 2010. Agree, this is very fast development for a mobile company!

main feature

The question arises as to how the Yota operator, about which we will publish user reviews below, was able to overcome such a high threshold in terms of the number of subscribers in such a short time. We can say right away that advertising and the right PR campaign played a certain role in this matter. But do not forget that the costs of other leading operators for media promotion are colossal. It is very difficult to overtake MTS, Megafon and Beeline in the eyes of the consumer! And here we come to the main feature that Yota (mobile operator) has. Reviews indicate that all Internet packages available to subscribers are offered with unlimited traffic. That is, unlike competing companies, Yota does not allocate a fixed number of megabytes available for use. The subscriber can use wireless high-speed online access for as long as he needs. Agree, this cannot but bribe. Of course, every subscriber will think about whether to switch to service from this company.

Services

In addition to the Internet, Yota (reviews confirm this) has other services in its arsenal, the terms of which look tempting compared to other companies. In particular, these are calls both to the numbers of your operator and to the phones of other companies, as well as SMS messages. This package is classic for any mobile operator, only the conditions for receiving services here are actually more favorable than in the plans of competitors.

Internet for smartphone

Of course, one of the main advantages of the company is the Internet, through which its subscribers use its services. At Yota, the Internet (reviews repeatedly confirm this) is provided in unlimited quantities. If we talk about connection for a smartphone, then its cost is 300 rubles per month. This is the basis for the tariff that the subscriber chooses. Other services are provided as options - the ability to receive minutes for calls, SMS, etc.

For tablet

The Internet connection for a tablet computer here is more diverse - the client can choose one of three tariff plans - this is noted even by reviews left about Yota. The provider’s mobile network is capable of providing a connection at a speed of 1 Mbit per second at a price of 390 rubles, 3 Mbit/sec - 590, and at “maximum speed” (as indicated in the tariff description) for 790 rubles per month. Since we are talking about a service for a tablet computer, minutes for calls and SMS messages are not provided according to the terms of the plan.

For computer

Finally, the third tariff is the “Internet for Computer” plan. The conditions here are different from those mentioned above. Firstly, the connection is made via a Yota modem, reviews of which, again, we will leave for last. Secondly, the tariff designer allows the user to independently determine the speed at which the connection will be established. There are several stages provided here: the minimum is a speed of 512 kbit/sec. at a price of 400 rubles/month, and the maximum is a tariff costing 1,400 rubles per month of use. In front of it, a speed of 15 Mbit/second is also provided at a price of 1,350 rubles.

If a subscriber cannot decide which Internet to choose from Yota, reviews note that the company makes concessions and provides the opportunity to conduct a test drive. Also, as indicated on the official website, it is possible to change the tariff at any time.

mobile connection

As we indicated above, in addition to the Internet, the operator provides mobile communication services. It is available, of course, only as part of the “smartphone” tariff plan, and the subscriber can choose the volume of the service provided in the same way as the Internet - using a special designer on the website. If you believe him, then 100 minutes of calls to other operators within Russia cost 140 rubles, and 1200 minutes - 1290 rubles. The user can choose between 300, 600 and 900 minutes (prices vary accordingly).

Another option is to connect unlimited SMS messages. The service is available for 50 rubles. Thus, after the subscriber finally selects all the options and additions he is interested in, he will be provided with the total cost of services that must be paid. The minimum is 440 rubles per month.

Smartphone YotaPhone2

We know that Yota is a mobile operator. Reviews note that the company is developing smartphones. The well-known Yota phone, it turns out, is not just a “namesake”, but a product of the operator to which this article is dedicated. A device equipped with two screens - touch and “ink” (the so-called “electronic ink” technology is used - you can see it on portable e-readers). The first serves to perform the functions of a smartphone (by the way, the Android operating system is installed here). The second is an indicator of charging, hours, missed calls, SMS and other important functions. It can also be used to read books without harming your eyesight.

YotaPhone2 can be purchased at the operator's sales points, which can also be found in your city (they are available throughout the country). The cost of the device on the official website is indicated at 36 thousand rubles (for the white version) and 34 thousand for the black one. You can also purchase accessories for the device here.

Yota modems

In addition to a mobile phone of its own design, the company also sells modems at reduced prices for its subscribers. The choice in the company’s catalog is quite wide - you can buy either just a USB modem for receiving a signal using a computer (about a thousand rubles), or a WiFi router that connects to a 4G network and distributes the Internet to nearby devices. The cost of such a model reaches 4-6 thousand rubles, depending on the capabilities and throughput.

For example, there is a Yota Many modem. Reviews about it show that this is a device that receives a wireless signal and is capable of distributing it to 8 computers (tablets or phones) simultaneously. Its cost is 4900 rubles. By purchasing this model, you can significantly save on Internet costs by sharing traffic with your neighbors, for example.

As customer reviews about the Yota Many device show, you can order the device on the company’s official website, or at the official point of sale.

How to connect?

If you have read the information about the tariff plans of a given operator and want to connect, it is very easy to do so. It is enough to purchase a starter package at one of the customer service points - at least that’s what reviews about Yota show. Mobile communications from this operator are really inexpensive, and the quality of services is excellent. So why not connect in this case?